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CAPABILITIES
CARLING COMMUNICATIONS, INC. A FULL-SERVICE MEDICAL COMMUNICATIONS AGENCY
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CARLING CAPABILITIES
The Carling team is composed of seasoned industry leaders, ranging in experience from medical affairs to commercial development, offering strategic and tactical support across all points of a product’s lifecycle. Services and offerings extend from full-service medical communications to education initiatives that drive robust scientific and clinical exchanges.
STRATEGY
Carling works with you to create potent and targeted strategic marketing plans—each is forged from meticulous research, seasoned analysis, and boundary-breaking insight. Our veteran team dives deep into your market, leveraging our diverse brand knowledge and broad industry relationships to develop and drive dynamic brand strategies. The result— a powerful impact for your brand within the medical marketplace.
• Market Assessment and Opportunity Identification
• Product Positioning and Value Proposition Creation
• Strategic Business Planning
• Lifecycle Management
• Commercialization and Launch Strategy
• Performance Analyses
PEER-TO-PEER
Carling gives you direct access to the pulse of your industry. Using our vast network of physicians developed over nearly two decades, we take you deep into the market, providing an arena where leading KOLs exchange information relevant to your brand. These custom-designed programs yield valuable insight at any point in your brand’s lifecycle.
• Advisory Boards
• Roundtables and Supplements
• Speaker Training and Program Support
• One-on-One Engagement • Promotional Symposia
• E-initiatives
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CARLING CAPABILITIES continued
PERSONAL & NONPERSONAL COMMUNICATION
Carling provides a wide array of communication tools designed to deliver your vital information clearly, e ectively, and e ciently to one—or one million—all while deftly reinforcing your brand messaging. These face-to-face and e-based assets help your team continually generate interest, introduce value, and build credibility with your customers throughout the sales cycle.
• E-communications
E-mail/E-blast
Social Media Applications/Interactive
• Print Materials
Direct Mail Sales/Promotional Collateral
PRODUCT LAUNCH
Whether launching a new product or reviving an existing asset, Carling develops powerful go-to-market solutions that position your brand as a market leader. We help you prepare your product, your organization, and your market for a successful entry, while protecting your budget during the vulnerable launch process. Our team incorporates pre- and post-launch strategies that analyze and optimize opportunities unique to your brand.
• Readiness • Programs
• Tactics • Centers of Excellence • Optimization
DIGITAL
Carling developers and designers live on the cusp of the digital wave—staying ahead of constant upsurges in medical marketing. Our team builds advanced applications, websites, and communication platforms that are both solid in structure and intuitive in operation. We also take the guesswork out of digital marketing—engineering and executing strategies that optimize performance while providing measurable results.
• Mobile Applications
• Websites and e-commerce
• VEEVA and iRep Sales
Collateral
• E-blast Campaigns
• Analytics and SEO
• Content Management Systems
and Sales Targeting
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OUR EXPERIENCE
Carling Communications, Inc., is a San Diego-based, professional services firm that specializes in full-service marketing, advertising, and physician communications within pharmaceutical, medical device, and specialty biotechnology industries. Below is a comprehensive list of our team’s collective experience in various therapeutic areas.
THERAPEUTIC AREAS OF EXPERTISE
• Aesthetics
• Allergy
• Alpha-1 Deficiency
• Anti-obesity
• Antiperspirant
• Cardiovascular
• Contraceptives
• Cosmeceuticals
• Dermatology
• Diabetes
• Gastrointestinal
• HIV
• Hemophilia
• Hepatitis B
• Hepatitis C
• Hypertension • IV Therapy
• Immune Deficiency
• Immunotherapy
• Medical Devices
• Medication Management • Neurology
• Oncology
• Ophthalmology
• Pain Management
• Pediatric Nutrition
• Personalized Medicine
• Primary Care
• Psychiatry
• Pulmonary
• Respiratory
• Surgical Tissue Sealants • Urology
• Women’s Health
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GLOBAL EXPERIENCE
We’ve successfully delivered on client needs across the globe.
PRODUCT LAUNCHES
• JETREA® (Canada/Europe/ Asia Pacific/LATAM)
• OPSIRIA® (Europe)
• RADIESSE® for Hands (Global) LIFECYCLE BRANDS
• Azarga® (Canada)
• DuoTrav® (Canada)
• Ilevro® (Canada)
• Nevanac® (Europe)
• Simbrinza® (Canada/Europe)
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THE CARLING CREED
01 / We believe in a purposeful existence.
02 / All things being equal, the journey should be fun. 03 / Continuous self-evaluation breeds brilliance.
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IT CAN BE DONE
Our skilled, passionate team pushes strategic boundaries to overcome any marketing challenge.
Carling Communications, Inc., is a
San Diego-based full-service professional services firm that specializes in marketing, advertising, and physician communications within pharmaceutical, medical device, and specialty biotechnology industries.
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EXECUTIVE TEAM
Didi Discar
/ Principal
Before working on the “professional services side” of the
health care marketing industry, Didi Discar spent 11 years
on the “client side,” having worked her way from Field Sales within Wyeth-Ayerst (now Pfizer), to Managed Markets Sales at AstraMerck (now AstraZeneca), and eventually to Marketing at Dura/Elan Pharmaceuticals and Allergan Pharmaceuticals. Most notably, Didi had marketing oversight and responsibility for the US launches of ALPHAGAN® P and RESTASIS®. Didi has helped to strategize and execute nearly 50 brands.
Office / 619.344.6970 Mobile / 619.991.2424 Email / [email protected]
Randy Adams
/ Executive Vice President, Client Strategy
Randy Adams also began his career in Field Sales. Having made his mark as a top salesperson at Dura/Elan Pharmaceuticals,
he made his way into Sales Analytics, and then made his first impact in marketing at Women First Healthcare. His marketing experience expanded when he joined Allergan, where he
was a product manager on RESTASIS® and launched the first direct-to-consumer campaign for the brand. Randy eventually became Director of Marketing for the entire dry eye franchise and also held the role of Marketing Director for External Disease Brands, with commercial and launch responsibility for ACUVAIL®. Randy also has medical device marketing experience in aesthetic dentistry, having spent nearly 2 years as Director of North America Marketing for Zimmer Dental.
Office / 619.344.6972 Mobile / 619.433.2811 Email / [email protected]
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Lisa Pecora
/ Executive Vice President, Chief Financial Officer
Lisa Pecora brings to Carling over a dozen years leading nance teams and advising on corporate and operational strategy across multiple industries. Prior to joining Carling Communications
in early 2014, she spent the previous 5 years driving e ciency and scalable, nancial analytics for CareFusion, a leader in the medical device industry. Lisa holds a Bachelor of Arts degree in nance, as well as a Master of Business Administration from the Robert H. Smith School of Business.
Office / 619.795.1938 Mobile / 410.419.7872 Email / [email protected]
Sherri Wilkins
/Chief Creative Officer
Sherri Wilkins has 15 years of creative leadership experience
in health care advertising, including a deep background in Medical Aesthetics and Medical Dermatology. At Carling, she has served as creative lead on the launches of Cosmederm’s Refinity® Skin Science product line and Merz’s injectable portfolio. Prior to joining Carling, she served as the creative lead on several cosmeceutical product launches, including Stiefel’s Revaléskin® and Obagi Medical, and worked on brands for ALPHAEON, KYTHERA, Suneva, Regenica®, and Allergan. On the Medical Dermatology side, Sherri worked on Stiefel’s topical steroid portfolio, and various other brands for Stiefel, SkinMedica®, and Galderma. Sherri is a strategic thinker who always keeps her audience top of mind. For her, a brand’s strategic imperatives must connect to the creative solution and vice versa—in the end, the creative should always help move the needle.
Office / 619.794.1345 Mobile / 917.861.0408 Email / [email protected]
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Nik Patel
/ Senior Vice President, Medical Strategy
Nik Patel’s background includes 14 years of pharmaceutical experience across a wide variety of venues. He has owned his own pharmacy business; he has been a Medical Science Liaison; he led the Medical A airs group at ThromboGenics, Inc. Through this diverse experience, he has worked across the spectrum of Medical A airs, giving him a unique perspective to share with
his clients. Nik received his doctorate of pharmacy from the Philadelphia College of Pharmacy and Sciences and followed that up with a postdoctoral fellowship in Medical Communications/ Education through the Rutgers Institute for Pharmaceutical Industry Fellowships. Nik uses his vast experience in medical communications and the pharmaceutical industry to deliver best-in-class results for his clients.
Office / 619.344.6999 Mobile / 201.923.9294 Email / [email protected]
Jennifer Redmond
/ Senior Vice President, Medical Strategy
Jennifer Redmond’s 20 years in the pharmaceutical industry have included successful tenures with two top aesthetic companies, Allergan and Merz Aesthetics. At Merz, she single-handedly overhauled the marketing strategy of BELOTERO® BALANCE, creating and executing campaigns that di erentiated the brand from competitors and boosted sales. Jennifer’s keen scienti c understanding of facial aesthetics products and devices has led to wide renown and a strong reputation within the dermatology and plastic surgery communities. Before transitioning to dermatology and aesthetics, she spent the rst 10 years of her career in neurology, focused on epilepsy, movement disorders, and migraine. She also has expertise in neuromodulators, working with 3 of the 4 available products, MYOBLOC® for cervical dystonia and, within the aesthetic market, BOTOX® COSMETIC and XEOMIN®. Jennifer’s ability to guide science-backed strategies coupled with her desire and ability to build lasting professional relationships drives her success.
Office / 619.269.3000 Mobile / 347.501.2517 Email / [email protected]
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CLIENT SERVICES TEAM
Joanne Grychowski
/Account Director
Joanne Grychowski has vast experience providing strategic marketing and communications solutions for pharmaceutical clients. Over the previous 3 years, Joanne lent her expertise to medical aesthetics leaders JUVÉDERM®, BOTOX® Cosmetic, and KYBELLA®. Her knowledge of the marketplace and relationships with KOLs mean she is able to connect her brands with the incisive scienti c insights that keep these products top of mind
at all stages of the lifecycle, from concept through market leadership. Joanne’s 15 years of experience also include focusing on strategic marketing for such clients as Allergan, Abbott Laboratories (AbbVie Inc.), and Janssen (Johnson & Johnson). She helped HUMIRA® maintain market leadership in rheumatoid arthritis, and she supported the launch of the psoriatic arthritis indication for the drug. Joanne also played a critical role in launch readiness programs for PREZISTA® and INTELENCE® for HIV.
Office / 619.535.3486 Mobile / 312.371.5079 Email / [email protected]
Elizabeth Enders
/Account Supervisor
Elizabeth has more than 5 years of experience in pharmaceutical marketing, with a majority of her time specializing in the peer- to-peer space. She has strategy and executional expertise in a variety of services, including advisory boards, speaker trainings, content creation, and rep training. Elizabeth believes in keeping the patient as the North Star and integrating herself into the brand to keep alignment with overall strategy.
Office / 619.810.1877 Mobile / 317.502.0920 Email / [email protected]
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PROJECT MANAGEMENT
Brittany Walter
/ Project Management Lead
Brittany Walter is the Lead Project Manager at Carling Communications. She has worked as a project manager for
5 years and has 8 years of experience in advertising. Before joining Carling, she worked for American Express, Bentley, Elmer’s Glue, and 3M brands. Brittany collaborates with all departments in the agency to ensure projects are delivered
by deadline and meet the agency’s and clients’ standards.
In addition, she is skilled in managing digital and interactive initiatives, including websites, eblasts, and apps. She brings comprehensive experience to the table, having worked abroad in South Africa and Australia.
Office / 619.610.9380 Mobile / 989.598.1598 Email / [email protected]
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CREATIVE TEAM
Rob Heller
/ Vice President, Creative Director
Rob Heller has a strong background in both traditional and digital artwork. With an affinity for emotionally charged advertising and immersive branding, Rob has more than 9 years of experience in print, interactive, and multimedia design. After transitioning from consumer to health care marketing in 2007, Rob has been fortunate to work on multiple campaigns and projects with such clients as Bausch + Lomb, Pfizer, Johnson & Johnson, Heidelberg Engineering, HOYA Surgical Optics, and Edwards Lifesciences. At Carling, he has continued to breathe new life into the health care creative space and assist in the strategy and launch of multiple prescription-based products, within both national and global market spaces.
Office / 619.344.6974 Mobile / 585.704.2711 Email / [email protected]
Eric Sanabria
/Associate Creative Director
Eric Sanabria has spent over 15 years developing and crafting visual stories and solutions for a variety of consumer and pharmaceutical brands. Eric has honed his creative skills on client work for companies like Gap, Asics, Sony, Yamaha, Valeant, Bausch + Lomb, and Alcon. His insatiable curiosity and thoughtfulness continually drive him to create compelling, relevant, and strategic creative for the Carling group of clients.
Office / 619.795.1748 Mobile / 619.518.4651 Email / [email protected]
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Sarah Pirch
/ Senior Copywriter
Sarah Pirch has more than 20 years’ experience crafting copy, with over 10 years in pharmaceutical advertising. She has worked on numerous Medical Dermatology brands for Allergan and Valeant, including topical therapies for psoriasis and acne (Tazorac® and Aczone®) and actinic keratosis (Efudex®). Sarah has also written copy for injectables for Amgen, Sano , and Allergan in a variety of therapeutic areas, such
as hypercholesterolemia (Repatha), post-chemotherapy neutrophil recovery (Leukine®), and Medical Aesthetics (Botox® Cosmetic and Juvéderm®). At Carling, she has helped lead the creative development of the Global campaign for Alcon’s Systane Family of Products for
dry eye. With a focus on her audience, Sarah shapes key data into a compelling story so health care providers, patients, and caregivers can feel empowered by their treatment choices.
Office / 619.610.9893 Mobile / 714.615.7263 Email / [email protected]
David Gokhin, PhD
/ Medical Writer
David Gokhin, PhD, has 11 years of laboratory research experience, directing hypothesis-driven investigations into molecular organization and hereditary disease pathogenesis in diverse biological systems, including skeletal muscle, red blood cells, and the ocular lens. David’s ndings have been presented at major national and international meetings and published in high-impact peer-reviewed journals, including the Journal of Cell Biology, Development, Molecular Biology of the Cell, and Nature Reviews Molecular Cell Biology. At Carling, David focuses on the creation
of high-quality scienti c content for both peer-to-peer and promotional projects. David seeks to empower diverse consumers of biomedical data to understand the pathogenesis and treatment of the broad spectrum of human diseases, ultimately improving patient care and quality of life.
Office / 619.795.1746 Mobile / 619.241.5873 Email / [email protected]
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Kristian Secor
/ Full Stack/Mobile Developer
Kristian Secor has more than 15 years of development experience and has produced over 150 websites and applications for diverse markets such as school districts and sports franchises. Kristian has an EdD in Instructional Leadership with a focus on educational technology.
He has taught web design topics for 14 years at the university level, ranging from server-side programming to user experience and mobile development, and has taught over 200 courses in
17 topics at 3 different colleges. He is also a Lynda.com author, having produced 3 courses in both server-sided and mobile development. Kristian was appointed to teach at Stanford University in the summer of 2016.
Office / 619.344.6989 Mobile / 619.727.8541 Email / [email protected]
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