RETAIL PARTNER INFORMATION
@qleanbeauty [email protected] (03) 9754-4832
02. Organic Skin Care Gap + Our Position 1. Sensitive skin
Many customers who turn to natural beauty products do so looking for simpler, gentler formulations. Instead they are finding products with long lists of ingredients that irritate their skin.
2. Low efficacy formulations
Some customers believe that natural products don’t work as well as lab made formulations and this is because many products don’t contain the active ingredients that improve collagen, fine lines and skin texture.
Our Position
“Clean Beauty” that expertly blends plant based sources with safe high performing active ingredients to get visible results without the irritation.
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03. OUR DIFFERENCE - IN SHORT
What?
Clean Beauty products that are effective but don’t irritate sensitive skin. Reasonable priced, ethically sourced, eco- packaged.
How?
High potency formulas with well formulated, safe, active ingredients so as to avoid potential reaction.
Why?
To gain customers who typically used high performing anti-aging, cosmoceutically enhanced products but don’t want toxic skincare any longer.
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04. We offer our retailers
• • • • • • • • • • • • • • • •
Online wholesale ordering plus email and phone ordering. Low MOQ of $200
Competitive RRP and 100% mark up
Free delivery Melbourne Metro
FREE testers
FREE sample sachets
FREE display sign and shelf strips
FREE A6 brand strut cards
In store product demonstration sampling session
Product swaps for slower moving items
Product guide/training manual for staff
Online how to use videos
Promotion on social media and website
Support Monday – Saturday 10:00-5:00 via phone or email. In-house production and direct supply chain/stock control Direct sales relationships with brand owners
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05. Competitive Price Point
Comparison products:
Akin Replenishing Body Cream 200ml, Mukti Botanique Lotion 500ml, True Botanicals Nourishing Lotion 225 Ml , Simple As That Matcha Mask 25g, Adorn Purifying Pink Clay Mask 40g, Zen Botanics Universal Super Balm 50 G, Mokosh Pure Body Balm 60ml, Jurlique Calendula Redness Rescue Soothing, Moisturising Cream 100 Ml, Mukti Marigold Hydrating Creme 100gm, Trilogy Everything Balm 45 Ml
06. Marketing/Business Strategy
We Will:
Marketing
Customers targeted using social media ads, blogs, and influencer relationships.
Samples and Promos
Retailers receive free sample sachets for customers. Samples will also be used as giveaways on social media and other marketing campaigns.
IP Acquisition
Logo and tagline trademark filed
Bundles
Targeted campaign to incorporate products in new mum bundles and event packs.
Educational
Bi-monthly blog posts articles on all facets of natural health and living and boosts SEO
Events
Planned for 2020-21: Life Instyle and Naturally Good Expos.
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07. Proven Success of Sister Brand
The women behind QLEAN have proven success with their first brand which has operated for 20 years. They went full time at a dedicated store in 2016 and sales have doubled each year since then. The return customer rate for their formulations for sensitive skin is 50% .
250
200
150
100
50 0
Sales - 1 store
1/1/17 1/1/18
1/1/19
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08. The QLEAN Journey
QLEAN was founded by Maire and Greta Mavris. They have 15 years experience in natural skincare formulation and manufacture and have operated a successful family skin care business with Greta’s family since 2004. They are supported by a small dedicated team of sales and production staff.
Greta Mavris Maire Mavris
Co- Founder/Director Co-Founder/Director
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