BHDP General - All

Design for People



We believe in designing environments
that affect the key behaviors necessary to
achieve strategic results for our clients.

Real estate is a vital strategic asset. To realize it’s value, it is critical to
understand the behaviors of our client’s people and the work processes
of their business. We direct this understanding through a collaborative
effort into shaping relevant design that drives results.



Firm History

BHDP Architecture began in 1937 when Cyrus L. Baxter translated an association with Cincinnati Milacron into his own
architectural business. In his first few years, the majority of his work was for Milacron. Over the next seven years, he
demonstrated an uncanny ability in assessing talent when he hired Jack Hodell, Jim Donnelly and Jim Preston. Each had
graduated with distinction from the University of Cincinnati College of Design Architecture Art and Planning (DAAP). Building
on their individual and unique talent, each showed an affinity for the business and for Cy. The foundation was set, the cadre
was complete, and in 1960, they agreed to form Baxter, Hodell, Donnelly, and Preston, Inc.

The partners expanded the firm’s areas of expertise from primarily manufacturing and offices to also include higher
education and retail facilities with projects for clients like The University of Cincinnati and Federated Department Stores.
The year 1970 saw the beginning of a partnership that continues today between the firm and The Procter & Gamble Co.
Working elbow to elbow with one of the world’s most forward-thinking companies taught us to flex our imaginations, think
big, and challenge the obvious. The firm is currently led by the third generation of owners, who have strategically focused
the practice on the understanding and design of higher education, retail and workplace facilities for clients throughout the
United States and abroad.

Over the years, we have expanded our presence and our reach to better serve our clients. In addition to our headquarters
located in Cincinnati, we have an office in Columbus, Ohio and Raleigh, North Carolina. Lead by a talented team of
architects, designers and planners, BHDP is focused on designing functionally robust, aesthetically acclaimed and enduring
environments for our clients. We are committed and engaged in the design of environments for people. It is our mission to
“design environments that affect the key behaviors necessary to achieve strategic results for our clients”. Our commitment
to market-specific expertise allows us to provide informed strategy and creative intuition in Higher Education, Retail,
Science, and Workplace. Our people-focused solutions integrate this expertise with inspiration, creativity and talent that
deliver dynamic, transformative results for our clients.

Where We Work | With three office locations in the US, BHDP has the ability to execute projects all over the world for
the Industrial, Workplace, Retail, and Science markets. We have completed projects in all 50 U.S. states,
five Canadian provinces, and 20 different countries around the globe.

Office Locations 1-5 completed projects
6-15 completed projects
BHDP | Cincinnati, OH (HQ) 16 + completed projects
BHDP | Columbus, OH
BHDP | Raleigh, N.C.

BHDP Architecture maintains
registration in all 50 of the United States
and Ontario, Canada.

In addition to our coverage, BHDP has larger global reach while increasing our International Projects Caracas, Venezuela
found success in development of a strategic ability to be nimble and agile to react to Lagos, Nigeria
partnership with a global consultant the immediate needs of our clients. This San Jose, Costa Rica Mumbai, India
based in London, United Kingdom. This relationship has allowed BHDP to focus Puerto Rico Pune, India
partnership has not only advanced our on creating strategic global environment Santiago, Chile Goa, India
worldwide experience, but allows both strategies that achieve positive corporate Mexico City, Mexico Indore, India
BHDP and our partner to deliver fully wide business results for our clients, while San Paulo, Brazil Tamworth, England
integrated solutions to our clients. They meeting the specific regional and cultural Buenos Aires, Argentina Vlardingen, Netherlands
have afforded us the opportunity of a needs of the people we serve. Rionegro, Colombia France
Bogota, Colombia Italy
Guangzhou, China Jakarta, Indonesia
Taicang, China Mohammedia, Morocco
Shanghai, China Dhaka, Bangladesh
Cairo, Egypt
Panama City, Panama



Design Process



Design Process

Strategic In order to create successful solutions for any project, BHDP Architecture believes that Strategic Investigation is a foundational need
Design in the design process. In addition to collecting and understanding the “hard” data (headcount projections, current area, specialty
support needs, etc.), we collect “soft” data around issues of: culture, work process, environment, technology, and brand. With a clearer
BHDP Design understanding of these areas of study, we create a measurable vision for your project’s success.
Process
We know that creating design based on programming, spatial configurations and technology needs is no longer enough. We must also
understand and discover the deeper behaviors of work process, culture and brand. To this end, we have designed our eight stage BHDP
Design Process.

UNDERSTAND: Every project begins with a vision. Often, the vision requires clarification from the leaders and employees who will ultimately
benefit from future design. Our process will include a leadership visioning session, focus groups/ programming meetings to determine the spatial
requirements, and the creation of a “balanced scorecard” to measure success. We want to understand your vision and mission, business needs/
strategies and drivers, place in the industry, the competition, organizational structure, brand, message and culture.

DISCOVER: Once a vision and its related balanced scorecard is set, the discovery process then focuses on revealing the opportunities for an
informed design that is specific to the client. The discovery tools and engagements are designed to reveal the behavioral truth inside the client’s
company today, while at the same time defining the future behaviors of people that are needed to continue driving business results.

CONCEPT: This is the process of creating the concepts for action, pictorially demonstrating the “what-ifs?”. We are focused on the creation of
results that are actionable and measurable. We will push the boundaries of possibility, and work to gain consensus around one “big idea”.
The outcome will be alignment on the final concept to develop.

DEVELOP: This phase focuses on problem-solving the details; We refine the concept design and planning. We develop the design and the
associated details. During this phase, we complete the integration and coordination of the systems within the project scope. We track the design
against the client’s goals.

DOCUMENT: This phase documents the design, specifications and architecture in preparation for bidding and build out. We produce the working
drawings and documents for bidding and construction. We continue to track the design against the client’s goals.

BUILD: During construction, we strive to be the eyes and ears of our clients and project team as the project is being built. We respond to inquiries
around design interpretation and clarifications. We continue to track the design against the client’s goals.

MEASURE: After occupancy, we want to measure the project results against the client’s original goals. We want to document these outcomes and
provide insight, and evaluate how the planning and design affected behavioral and cultural changes against the goals.

SHARE: Upon project completion, we capture the project learnings from the team and client. We educate our internal team, our client and the
industry. We backtrack the connections in the project process from results to initial goals and document the story.



SUSTAINABILITY LEED Registgered

With 49 LEED Accredited Professionals on staff, our philosophy to deliver sustainable experiences Belk
is infused into everything we do. We help our clients gain a deeper understanding of how Atlantic North, Jacksonville
their goals connect to the triple bottom line – people, planet and prosperity. Our organization’s Wallace Commons, Salisbury
holistic design approach is founded on early implementation, seamless integration and a sound Bridgestreet Town Centre, Huntsville
understanding of life-cycle impact. This is the key to enhancing the experience without adding cost.
At BHDP, sustainable design is smart design. Capital One
Wilmington, Delaware
LEED Gold Certified LEED Silver Certified LEED Certified Chicago Atrium

Genworth Financial Battelle DHL Costa del Este II
Mortgage Insurance Headquarters Building 13-1 Proposal Building 5 C&S Business Center
Center, Discovery Center Fidelity Investments
Ohio Dominican University 100 Howe Fidelity Investments
Battelle Hall Science Center Fidelity Investments Norwood Venture Project NC-1 & NC-2
Mesa del Sol Phase I 100 Howe EB-O&M
Burke, Inc. NC-0 & NC-3 PNC Bank Denver Call Center
Company Headquarters Groesbeck Branch 200 Magellan EB-O&M
Belk Shawnee State University
University of Toledo Port Orange Student Business Center Kenwood Towne Center
Memorial Field House Office Tower
Classroom Building Wright Patterson Air Force Base Green Globes Certified
IT Facility Kent State University
Interprofessional Immersive Capital One Stark Campus Sciences Building
Simulation Center (IISC) Dan Beard Council Knolls Center 1 & 3, Phase I
Scout Achievement Center Knolls Center 4 & 5 Ohio University
Wright State University Heritage College of
Matthew O. Diggs III Laboratory PNC Bank Osteopathic Medicine
7th & Vine Branch
for Life Science Research Toyota
Northwest State Community College Georgetown PE Building
Bladex Allied Health Addition York Supplier Center Building
Corporate Offices
The Wendy’s Company University of Cincinnati
Battelle Office Building and Conference Center Medical Science Building Phase II-IV
West Jefferson Visitor Center
University of Toledo
Research Incubator Building

Bayer CropScience
North American Bee Care Center

The Procter & Gamble Co.
Lagos MDO Warehouse
Lagos Baby Care

Miami University
Armstrong Student Center



Market Overviews



Workplace

Workplace BHDP focuses on creating workplace environments that align our client’s people, their processes and needs to design
Experience spaces that work. We measure our success by improving business performance and achieving desired results for our clients.
We design with inquisitive minds; we need to know why and how businesses work. It is our belief that an organization’s
culture and objectives are reinforced or reset through the behaviors of its people, and the innovative workspace solutions
we design generate positive results by influencing and impacting those behaviors.

Client Greg Shafer, Manager Space Planning and Design
Testimonials Humana
“We toured both projects today and both look FANtastic. We’re very, very happy. The reaction was one of awe and excitement
from the Workplace Solutions folks. Everybody is excited and happy. I believe we’re reaching the high-water mark.”

David R. Holmes, President/Chairman/CEO
Reynolds & Reynolds
“When finished, this campus will be a catalyst for shaping the culture and environment required for us to achieve our
aspirations of becoming a world class information management powerhouse.”

Select Clients Amerigroup dunnhumbyUSA Possible Worldwide
Battelle General Dynamics The Procter & Gamble Company
Burke, Inc. Genworth Financial Reynolds & Reynolds
Capital One Humana Safelite
CareSource Inversiones Bahia TaTa Consultancy Services
Cincinnati Children’s Hospital Nationwide Insurance Toyota
Ciena Omnicare
Convergys PNC



Higher Education

Higher Education BHDP is committed to the creation of great experiences on higher education campuses. Our expertise in the design, planning
Experience and inherent intricacies of science, learning and student life facilities align with our deep understanding of the business of higher
education and a passion for improving student and faculty experience. Our strategic approach encourages invention, discovery,
creativity, and collaboration through dynamic learning environments with flexible, vibrant designs that accommodate evolving
teaching styles and technologies.

Client Gary L. Kinzel, Professor and Associate Chair
Testimonials The Ohio State University
“From the very beginning of the project, we developed a close collaborative relationship with BHDP. No one in the ME department
had experience with a project of this magnitude, and BHDP worked with us through the design and development phase and kept us
informed during construction. BHDP treated us as partners in the building process. They worked closely with us in the detailed
design phase to ensure that the building was what we wanted.”

Select Clients Bowling Green State University Ohio Northern University University of Chicago
Columbus State Community College The Ohio State University University of Cincinnati
Cleveland State University Otterbein University University of Kentucky
Heidelberg University Ohio University University of Toledo
Kent State University Owens Community College Valparaiso University
Miami University Shawnee State University Westminster College
Ohio Dominican University Terra Community College Wright State University



Retail

Retail BHDP is dedicated to the creation of consumer environments that impact loyalty by enriching and aligning the customer
Experience experience with the retailer’s business and brand promise. We engage our clients as forward-thinking business partners;
combining world-class experiential architectural building solutions with innovative consumer focused brand strategy, store
planning and interior design. As retail design experts, we are recognized by our peers and clients for driving results with great
solutions.

Client Bruce Quisno, Director of Real Estate (Currently VP of Construction at Macy’s)
Testimonials Joslins
“Abundant natural light and beautiful mountain vistas were key to creating a shopping experience unique to our Denver customer
at one of the area’s premier shopping destinations.”

Select Clients Aveda Hudson’s Bay Macy’s
Belk JC Penney Neiman Marcus
Claire’s Joslins Philips Edison
Estee Lauder Kohl’s PNC Bank
Fountain Square Lasik Plus Roche Bros. Supermarket
Galyan’s Liverpool Tri-County Mall
Grange Bank Lord & Taylor Saks Fifth Avenue



Experiential Branding

Experiential Design for People is about creating engaging, distinctive and memorable experiences that connect people to place. Within
Branding BHDP, Experiential Branding is the practice of formulating solutions for branded environments that direct, inform, delight
and inspire through a combination of graphic, architectural, interior, media, landscape and industrial design. This multi-faceted
discipline encompasses wayfinding, environmental narratives, placemaking, and brand strategy that help people make those
connections to place.

What Experiential Signage & Wayfinding
Branding Can Be Communicates site and navigational information. Can help identify and “brand” a place and helps people determine orientation and
how to navigate an environment.

Interpretation
Tells stories or communicates an idea or theme.

Placemaking
A conceptual approach involving the design of a distinctive image for a site.

Select Clients Battelle Genworth Procter & Gamble Company
Boehringer Ingelheim Roxane, Inc. Humana Shawnee State University
Brown-Forman Loth, Inc. University of Toledo
Dan Beard Council Achievement Center Miami University YUM! Brands
dunnhumbyUSA Ohio Dominican University
Fidelity Investments Owens Community College



Science

Science BHDP creates innovative, dynamic science spaces that help bring advances in research, development and manufacturing to
Experience improve quality of life. Our expertise in complex technical laboratory requirements, strategic planning and client business needs
allows us to develop efficient, and effective long-term solutions. Our integrated design approach encourages collaboration and
communication, with results that meet the changing nature of science and process technology. Focused on strong relationships
with our clients, we share an enthusiasm to advance science for the common good.

Client Gary Smith
Testimonials Battelle
“The image that the Building 3 design is delivering is working to sell business. We hear from clients, prospective clients and other
executives that our facility is making a difference.”

Select Clients AAI Pharma Eurand Patheon Pharmaceuticals
Abbott Nutrition Glenmark Generics Ltd. The Procter & Gamble Company
AK Steel KAO The Scotts Company
Battelle Laboratory Corporation of America Teva Pharmaceuticals
Boehringer Ingelheim Roxane, Inc. Life Technologies UC Health
Coldstream Laboratories Novozymes North America, Inc. Wright Patterson Air Force Base
Eli Lilly Ohio Department of Agriculture



Integrated Industrial Design

Integrated BHDP is committed to the creation of best-in-class manufacturing and material distribution facilities that allow our clients to
Facility Design achieve breakthrough productivity, cost and speed to market goals. With effective client engagement throughout the project
we establish a shared understanding of key business drivers, operational requirements and organizational culture objectives.
Experience Our integrated design process ensures the interaction of people; operational work processes and each functional space are
harmonized to create innovative design solutions that bring our client’s goals to life.

Client Randy Welker - Interim Executive Director, Port of Greater Cincinnati Development Authority
Testimonials Queensgate South, master plan for 265-acre multi-use urban riverfront site
“We had initiated previous planning efforts that resulted in false starts. We directed BHDP to recognize the existing industrial
nature of the area, and develop a realistic plan that supported existing businesses and encouraged new industries. This plan is
well received by existing businesses, City Council, and the Department of Economic Development.”

Select Clients Boehringer Ingelheim Roxane, Inc. Fidelity Pepsi-Co
Cincinnati Milacron Michelman, Inc. The Procter & Gamble Company
City of Cincinnati Glenmark Generics Toyota
The Clorox Company The Hennegan Co. U.S. Shoe
DHL James River Corporation VEGA Americas, Inc.

Services & Capacity Master Planning 3D Building Information Modeling
Capabilities Site & Facility Master Planning Cost Modeling & Construction Market Analysis
Facility Platform Standardization Critical Data Management (Archibus)
Logistics Modeling & Simulation Property & Land Search



Strategic Consulting

Strategic We believe that great workplace solutions are not created by packaged services or formulaic solutions, but rather, through a
Consulting proven collaborative process of discovery. We see strategy as something that brings clarity, and instills confidence that our
design solutions will lead to the results that our customers seek. They are specific for your organization and the challenges
you face that are also intuitively informed by our years of experience with many other corporations. This combination of
understanding and creativity allows for us to truly Design for People.

Client Chris Calhoun
Testimonials General Dynamics
“The Workplace has helped me perform my job better in a number of ways. With a laptop, I can bring work from my desk to
meetings so that products can be altered in real time. The huddle rooms and conference rooms have also been upgraded to allow
access to shared data for peer reviews or status meetings. These rooms also provide a place to host the spontaneous meetings
that would have been in the isles, most likely disturbing nearby coworkers. The low cubical walls throughout the room make it
easier to find people and make it clear who is available, busy or elsewhere.”

Select Clients Amerigroup Fidelity Procter & Gamble
Battelle General Dynamics Safelite
BDO GSA US Department of Agriculture
Brown Forman Health & Human Services Administration Wells Fargo
Capital One Humana
Federal Aviation Administration Nationwide Insurance



We are fortunate to collaborate with great clients who allow us As a result, our clients can now centrally manage, access,
to look inside their organizations, understand their space, and automate, search, redline, collaborate, discuss and plan
become immersed in their processes. We help organizations effortlessly. AVUITY will create a customized solution with
overcome the challenges associated with managing their space dashboards that enables facility data of every kind to be unified
make quick and informed decisions. across an entire organization, empowering the user with
capabilities they never knew were possible.
Capabilities
With AVUITY the user can securely manage facilities to make
Whether employing thousands of employees or managing millions informed strategic decisions by having information at
of square feet in your real estate portfolio, strategic decisions their fingertips, such as:
need to be made, and it can be a challenge to see the big picture.
In order for a company to grow in efficiency and effectiveness, up- > Site Survey, Topographical and Geotechnical Information
to-date information on a timely basis is critical to your success.
This is the focus of AVUITY. > Design, Operating and Process Safety Standards

We will work with you to develop a single comprehensive solution, > Site & Facility Master Plans
where up-to-date information can be shared across a business
with a seamless browser interface accessible from any device. > Facility Design and As-Built Drawings
Information from your current systems can be integrated. We
also have the capabilities to integrate real time data on how your > 3-D Auto Desk Revit & Navis Works Models
space is utilized through the use of motion seat sensors, RFIDs,
or tracking movement by way of a mobile device. > Utility Capacity & Consumption linked to BMS System

> Facility, Building and Individual Space Asset Management

> Spatial Occupancy and Utilization Data

“ It has been a great experience working with BHDP’s tech services. They have extensive knowledge of

information technology, infrastructure, and solution software. Not only that, their customer service is outstanding and

”they continue to impress me as our relationship grows. In no time they have implemented an interactive database for

our real estate organization that has given us a technological edge.

Chris Szutz | Real Estate Business Analytics and Governance | Ciena



Cincinnati Columbus Raleigh

302 West Third Street 274 Marconi Boulevard 150 Fayetteville Street
Suite 500 Suite 200 Suite 820
Cincinnati, Ohio 45202 Columbus, Ohio 43215 Raleigh, North Carolina 27601
P 513.271.1634 P 614.486.1960 P 919.683.1084