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Published by cynthia.jennings, 2018-06-07 08:38:04

Newsletter_REL_links_single

Newsletter_REL_links_single

DO YOU KNOW HOW
MANY COMPANIES
WE CONNECTED WITH
AT EXPO WEST?

FIND THE ANSWER INSIDE

SPRING 2018
CONNECTING YOU TO CATALINA’S MARKETING NEWS AND EVENTS

EMERGING BRAND
TEAM LAUNCHES

THE MOST
INNOVATIVE
SOLUTIONS

YET!

EXPLORE STATS ON

SHOPPERS &
BRANDS DRIVING

GROWTH

CONNECT
WITH US

JOIN THE
CONVERSATION AND

SHARE WITH YOUR
FOLLOWERS

Advancing the Catalina Brand
starts with a NEW look!

Learn more about the updated tools.

VISIT THE
NEW BRAND

CENTRAL

Welcome to Marketing Goals
the First Edition of
1
Catalina Connect
Advancing
This Marketing Newsletter is meant to keep you and the Catalina
our company updated on the many activities underway
to raise awareness of all that makes Catalina special — Brand
from our people, to our differentiating capabilities, to
helping launch a new market, to achieving impressive • Brand Refresh
results for our customers. • R e-positioning from a

We’ve been contemporizing our look, evolving to a “coupon company” to a
more human narrative, amping up our presence at marketing solutions partner
industry conferences, delivering thought leadership, • C ommercializing new solutions
creating experiential interactions and producing new with high-quality breakthrough
videos and sell sheets. marketing assets

We’re also telling our story like never before, by forging 4hWb0iga%hhcaowkftilSbliifhneogyfpnooperuesesrcsttoohhaudevelyedf’earcgete*gtotnhee?m pWAedhrsfawotritmihf oayfnofecurescdoorifuveyldo30uim%r phpiragohidveremRtOehAdeSi*a?
tighter relationships with reporters, and using social
media more strategically to further spread the word PRECISION THAT POWERS PERFORMANCE
about what makes Catalina unique. Each of us plays a
role in that regard, hence our commitment to inform
and arm you with the marketing tools and initiatives we
are developing to support our go-to-market efforts.

I hope you enjoy this peek inside our
marketing efforts and how our “Small
but Mighty” team can work with you
to positively impact Catalina.

Marta Cyhan
Head of Marketing

PRECISION THAT POWERS PERFORMANCE

Our industry is evolving like never before and Catalina
is accelerating the pace of innovation and breakthrough solutions

to meet these new market realities head on.

2 3 What’s On
Deck?
Increasing Enhancing
External the Business • CORPORATE VIDEO
Awareness • PODCAST SERIES
Model • C-SUITE & CORPORATE
• Building media momentum in 2018:
6 announcements resulting in over • Launched EmB Catalyst with PRESENTATION
1,400+ pick-ups; 500M impressions branded approach • EVENTS
(vs. only 4 announcements in 2017) NACDS Total Store
• Path 2 Purchase Partnership Expo East
• Placed exclusives on two major GroceryShop
announcements (Catalyst and • Developed a brand narrative • MULTI-TOUCH
Ad2Offer) with Adweek and —“Nerd on your Side”— bringing ATTRIBUTION LAUNCH
Media Post value proposition and • ESTABLISHED VALUE
differentiated value to life PROPOSITION AND
• O ver 75 reporter-written pieces in SOLUTION SUPPORT
top-tier industry publications • Partnering with Internal
Communications to inform
• L aunched Market and Brand social and excite Catalina employees
campaigns with targeted media about Transformation progress

OWnnelhywa15tb%iufoyyfeonreuswoyponroulyduapcctaqliauduinrfceohdre?sthsuecceed

Exclusively
for Emerging

Brands !



Advancing the
Catalina Brand.

CHECK OUT OUR NEW BRAND CENTRAL

LOGOS, GUIDELINES, TEMPLATES, IMAGES AND MORE
TO HELP TRANSITION TO OUR REFRESHED LOOK

A strong brand image creates a visual dialogue, building credibility
and loyalty with customers. In this era of digital information, short-
attention spans and visual overload, this cannot be overlooked. To
make Catalina stand out more in the marketplace, we have updated
and modernized our visual brand.
The initial phase of this brand refresh is underway and will continue
throughout 2018. We will continue to develop support elements, provide
education for brand consistency, and offer selected marketing services
by request to enhance our sales efforts.

Visit Brand Central and familiarize yourself with
our refreshed look and feel. Download PPT templates,

logos, icons and the new color palette.

CYNTHIA JENNINGS

Creative Director

NEW SOLUTION ANSWER TO THE
from Emerging Brands COVER QUESTION
HERE

READY, SET…LAUNCH PAD!

• Expo West afforded the opportunity to soft launch
our latest solution—Launch Pad—enabling emerging
brands to precisely target shoppers with relevant
offers ANYTIME, ANYWHERE.

• This outcome-based pricing model allows clients to
predetermine spend and eliminate waste.

• To learn more about Launch Pad check out our
SELL SHEET and
stay tuned for the
official launch!

Watch a video from Expo West!

BRENDA HOLCOMB

Senior Director Marketing, Emerging Brands

Catalina Catalyst Launched
at Expo West!

Expo West was an incredibly worthwhile event this year with record-
setting attendance and over 600 new exhibitors. We were excited to
use this innovative venue for the official launch of Catalina Catalyst.
CATALINA CONNECTED DIRECTLY WITH 300+ NEW AND
PROSPECTIVE CLIENTS and as a result, scheduled 56 post-event
meetings from which 35 proposals have been submitted!

Some of Catalina’s notable marketing highlights from
Expo West include:

OUR SPONSORSHIP OF THE EXPO WEST APP gave us direct
ad placement on the app and on venue signage.

A NEW BOOTH with an LED wall, a “Nerd Bar” with Hub Demo,
and a Kiosk with a custom designed app demonstrating shopper
personalities.

PRESS EXCLUSIVE in ADWEEK featured the Catalina Catalyst
launch with an article timed to coordinate with Expo West.

NEW PRODUCT SHOWCASE using faux products to represent
our need-based solutions—Trial, Repeat, Volume, Loyalty—as well
as our Secret Sauce made with real-time shopper insights!

Expo West was the perfect place to pitch all that Catalina Catalyst
and The Hub have to offer.

CATALINA CASTS A WIDER NET WITH EMAIL OUTREACH

The Emerging Brand Team is implementing a more systematic and impactful approach to
external communication. Using Expo West as an example:

PRE-EVENT 32% 56 POST-EVENT

1,606 were opened meetings were 826received emails
scheduled
emails sent to 20%

400+ were opened

companies

Revitalizing and strengthening our value proposition with
PRECISION THAT POWERS PERFORMANCE

PRECISION. It’s a powerful differentiator for Catalina and a guiding principle at the core of our business.
From Brands looking to maximize the efficiency of their media dollars, to Retailers who need to deliver
more personalized loyalty strategies, providing PRECISION is central to the value we provide.

Commercializing New Product YEAR-TO-DATE
and Solution Launches LAUNCHES

Marketing and cross-functional coordination NEW PRODUCT ACCELERATOR
play a pivotal role in ensuring new product Picked up by 230+ publications
success. Here’s what we do:
• PRODUCT POSITIONING highlighting AD2OFFER

the solution’s superpowers Picked up by 255 publications;
83M potential audience;
• DEVELOP BREAKTHROUGH MARKETING
ASSETS arming Sales Ops and Sales teams PR Newswire over 1,500 views
LAUNCH PAD
• EXTERNAL COMMUNICATIONS through
press releases and social media campaigns Picked up by 200 publications;
81M potential audience;
• MARKET FEEDBACK confirming our
product’s value proposition resonates PR Newswire over 600 views
with clients, then adjusting as needed

AD2OFFER™
TAVRGALEUTEEDDMELOIVBEIRLEY

30hiwghehanneaodrsfs%fineacrluldees Digital Ads with Purchase Power.Cswtarhaeieltetghasruletihblnaaeayrclsy3hrYiem0uoOssp%efelayU.eorArecrRuedhtrad2AsdileheigmOoDriwlptofa+tfsyileoatphTnrlra™tAoyotmcfaaRododpGmitdpgiobisiEntn.iangTsleEtcaasoDrtpghueupeOrtocpinnhrFgeasF.cshTEieishgiRoiihsnn-ci=vnetananMolrutgivveeaeOtstiithnvoRogeapEospodfeSlmiugrtsAoiiotwabLnlihlEaeeodxSamteidnanvcdyerserntaiossitnegs

2Benefits ofAd Offer™ with personalized incentives
• RightShopper, RurigdhestirOedffsehroppers

INDUSTRY COVERAGE

AD2OFFER
AD2OFFER

AD2OFFER

NEW PRODUCT
ACCELERATOR

NEW PRODUCT
ACCELERATOR

LAUNCHPAD

LAUNCHPAD

LAUNCHPAD

MARK BEES

Vice President, Product Marketing

Insights & Thought “
Leadership

“ Our goal with thought leadership is to showcase Catalina’s
unique insights and partner with industry publishing leaders
to raise awareness among Brand, Retail and Agency leaders.

THE CENTER STORE REVOLUTION
Study Highlights:

• Center store is not dead – innovation drives trips & sales
• 60 annual trips/shopper/store – down only 1 trip vs. YA
• 81% of baskets included at least one center store item
• Healthier options helped increase dollar sales and trips

Exposure Highlights:

• Path To Purchase insert in Shopper Marketing Magazine, April issue
• Email blasted to 21,000 CPG, Retail, and Agency executives prior
to study’s release

The announcement of this study has been picked up by over 350 publications
with a total potential audience of 140 million.

SNACKABLE INSIGHTS VIDEO: VIDEO: VIDEO:
Entrepreneur Magazine featured Catalina in a fun POSTED 3.16.18 POSTED 3.16.18 POSTED 3.16.18
St Patrick’s Day piece garnering 50K views across web and VIEWS: 33,624 VIEWS: 15,000
social. Our data estimated that Guinness would increase 1.3M FOLLOWERS VIEWS: 2,297
500% and Harp 900% in sales the week leading up to 3.35M FOLLOWERS 3.4M FOLLOWERS

St Patty’s Day.

*AS OF 5/9/18

Q1 EVENT HIGHLIGHTS

RAMP UP 2018 (LiveRamp)

The Premier Conference for MarTech Leaders.
COO Aaron Miller spoke at this thought leadership destination
that brings together 2,400+ of the best and brightest MarTech
pros from around the world.

P2P SUMMIT

Catalina sponsored the Shopper Engagement and
Innovation Talk Tracks moderating and supplementing
content.

FMI MID-WINTER
Covering a wide range of industry topics, FMI offers
brands, retailers and technology companies the education
and insights they need to grow.

We 3D printed selfies on coffee foam as a conversation starter
about our personalization capabilities!

NACDS

Meetings with diverse suppliers from consumer goods,
pharmacy, supply chain and logistics.
Catalina created memorable
mini- shopping packages with
product information cards
event-goers could take home.

SHOPTALK
The industry’s leading community of digital innovators,
grounded in a fresh and intellectually honest conversation
about both the status quo and changes ahead.

Catalina set up “shop” in the GroceryTalk section!

@catalina We’re Social

18 May

Harnessing the power of social media to reach clients and
brands we have launched a number of engaging campaigns
based on relevant and timely insights.

Brand Campaign 18 May

Igniting the conversation by focusing on unique market value
propositions with our thought leadership.

Emerging Campaign

Retail Campaign

Brand Campaign Retail Landing Page
Established Campaign
SHELBY COOK

Associate Marketing Manager

Make sure you like our Catalina pages.


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