UCDHS Implementation Template UCDHS Implementation Plan ...

Goal 2: Social Responsibility and Leadership UCUDCHDSHISmIpmlepmleemnetanttiaotnioTnemPlpalnate

Strategy 2.4: Executive Advocate: Strategy Champion: Implementation Team:
Demonstrated Value: Demonstrate and articulate Fred Meyers Vincent Johnson, Damien Williams, Vonnie

our value to the communities and populations that Kenneth Kizer Collins, Lynn Loftis, Jita Buno,
we serve.
JP Eres, Catherine Curran,
Wanda Brown, Martha Alcott,
Robert Waste, John Danby
RATIONALE / ISSUE STATEMENT
The land grant mission of the University of California is to reflect and serve
California. As such, UCDHS, its faculty and employees are committed to serving
its community through socially responsible, community-focused initiatives that DASHBOARD METRICS/INDICATORS OF ACHIEVEMENT
 Maintain our positive economic impact in our region as
make the region a better place to work, live and thrive. By demonstrating its measured by the economic impact report.
value to and social investment in its community, the following benefits may be
realized in the long-run:  Increase our “total unaided” name awareness (as measured by
the Consumer Tracking Study from Public Affairs)
 Destination of choice in 2014 when patients have a choice for where to  Increase our total unaided name awareness from 39%
obtain their health care. in 2011 to 41% in 2012
 Increase in philanthropic funding through enhanced recognition of  Increase our scores on the Morehead Staff Engagement survey
organizational worth (links to strategy 7.3) (2012 compared to 2014) by .06 points on question #11—
 Demonstration of organizational value to employees (links to strategy 6.3) ”UCDHS contributes to the community” (2012 performance
 Recognition of academic enterprise’ (research, clinical care, teaching) value score is 4.24).
 Metrics regarding Environmental sustainability depicted in
(links to 4.3, 1.3, 3.1)

CURRENT SITUATION/PROBLEM ANALYSIS Strategy 7.5 implementation plan.

 Too little community awareness of existing UCDHS-sponsored community
initiatives.
 Opportunity for more effective promotion and communication about existing
and planned community-focused initiatives.
 Insufficient presence of UCDHS in local media.
 Low awareness of sustainability efforts (managed by strategy 7.5)
 Low awareness of organizational value among major stakeholders such as
UCDHS employees, UC Davis employees, and retirees and immediate local
communities.
 Opportunity for increased advocacy through identification and coordination
of existing local campus groups.
 Opportunity to provide advice and mentoring services to improve quality of
care provided by Medi-Cal program.
11/6/2012

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Goal 2: Social Responsibility and Leadership UCUDCHDSHISmIpmlepmleemnetanttiaotnioTnemPlpalnate

Strategy 2.4:
Demonstrated Value: Demonstrate and articulate our value to the communities and populations that we serve.

Proposed tactics:
1. Identify and evaluate community-based initiatives and philanthropic opportunities
• Definition of “community”
• group review of current community benefits report
• Evaluate distribution to internal and external stakeholders
• Identify potential philanthropic opportunities.
2. Market and promote UCDHS’ community-based initiatives and volunteer opportunities.
3. Environmental Sustainability (from Strategy 7.5)

4. Initiate visible, community-focused initiatives that effectively link community/individuals to UCDHS

5. Recruit employees with a community-focused mission (links to strategy 5.1)

Action Plan from 8/22/12 Meeting for Report at Next Meeting:
• Bob Waste to edit his narrative (Penny & JP to provide help, if needed) to focus on the internal (employee) audience—how employees in areas add value to
the organization (for example, how those in Environmental Services help reduce infection and increase patient satisfaction). A focus on stories may be
helpful.
• Vince Johnson liaison with Jerry Bushberg and Glynis Foulk regarding having the Safety Coordinator / Building Coordinator be our initial contact for the
Green Advocates program- COMPLETE
• Once Mr. Johnson has spoken with Jerry and Glynis, John Danby to reach out and be on the next Building Manager/Coordinator agenda to discuss the Green
Advocate Program- COMPLETE, John to be on October 2012 Safety / Building Coordinator agenda
• Empowering people to encourage sustainability at the line level
• List serve for question and answer
• Simple office techniques to save energy
• Green Office competitions
• Monthly focus—turn out lights, double-sided printing, etc
• This program is part of the “bigger picture” of Strategy 7.5: Environmental Stewardship
• Penny & Megan to follow up with HR about having “green recycle” pin on badges for Green Advocates- COMPLETE, new badge holders available from HR for
this purpose (contact is Carol Longoria)
• Megan to schedule next meeting
Next Steps
• Two products needed for Mr. Johnson and Dr. Kizer to present at October 4 retreat:
1. Green Advocate position description and implementation plan (John)
2. Internal narrative (Bob)
1 11/6/2012

Goal 2: Social Responsibility and Leadership UCUDCHDSHISmIpmlepmleemnetanttiaotnioTnemPlpalnate

Strategy 2.4:
Demonstrated Value: Demonstrate and articulate our value to the communities and populations that we serve.

TARGET DATES

# Implementation Tasks Leader Start Report End Comments
Date Date
1 Evaluate community based initiatives and philanthropic opportunities. Robert Waste & Date
John Danby 4/11/12
Internal Work Group: Summary
1.) Clarify the definition of community sent
a. 2.) Develop strategies to get the message of UCDHS' value out to the
community as well as what information should be included in this message 5/8/12
3.) Identify potential philanthropic opportunities.
John Danby 4/11/12 7/2/12 Will defer philanthropy portion to Strategy 7.3

External Work Group: Bob Waste 4/11/12 7/2/12 Will defer philanthropy portion to Strategy 7.3
1.) Clarify the definition of community
b. 2.) Develop strategies to get the message of UCDHS' value out to the to be completed in 6 months
community as well as what information should be included in this message to be completeled in 18 months; first focus will be the "internal" narrative
3.) Identify potential philanthropic opportunities. for employees with a focus on how employees add value

2 Market and promote UCDHS' community-based initiatives and volunteer
opportunities.

a. Clarify the charge and governance of exisiting 22 Boards Bob Waste 7/2/12

b. Develop a shared narrative /set of talking points for staff, faculty and volunteers Bob Waste 7/2/12
to share about UCDHS

c. Create an internal ambassador program as part of "shared ownership" Bob Waste 7/2/12

d. Engage community with personal touch messages that effectively connect them
to UCDHS.

e Employ various media strategies for reaching internal and external constituency Possible Insider article on social media and FAQs
groups including local newspapers, TV stations, magazines, website, YouTube. September 27 Town Hall and Web Chat re: Strategic Plan scheduled

f Increase awareness of how UCDHS gives back to its community through its
socially responsible employee initiatives.

g. Increase of town halls and interactive opportunities for UCDHS and UC Davis
staff and faculty as measured by Public Affairs annual report.

2 11/6/2012

Goal 2: Social Responsibility and Leadership UCDUHCSDHImSpIlmempleenmtaetniotantiToenmPplalante

Strategy 2.4:
Demonstrated Value: Demonstrate and articulate our value to the communities and populations that we serve.

TARGET DATES

# Implementation Tasks Leader Start Report End Comments
Date Date Date

3 Environmental Sustainability John Danby Crosswalks with Strategy 7.5

a. Increase awareness of sustainability efforts via a proactive communication plan 2.4 team 8/22/12 Mr. Johnson to discuss having the Building Coordinators be the first
and the creation of Green Advocates to promote sustainability on the local level. line of Green Advocates; John Danby to discuss at October 2012
Coordinator meeting
b. Create a central source of updates and information on efforts and opportunities for John Danby w/
Sustainability website
environmental stewardships objectives. Public Affairs

c. Increase waste diversion in the Operating Rooms and procedural areas.

d. Minimize the amount of Health System generated waste sent to the landfill.

e. Incorporate alternative means of transportation to/from and within the campus to
improve the quality of life on campus and in the surrounding community.

f. Apply energy efficiency/conservation measures that reduce energy consumption
and optimize the use of renewable energy sources.

g. Actively promote a culture that values sustainability.

Initiate visible, community-focused initiatives that effectively link
4 community/individuals to UCDHS.

a. Review existing catalog of community engagement initiatives and volunteer
opportunities.

b. Community gardens that engage multiple, urban communities and campus.

c. Fresh, local foods purchasing program in partnership with local growers.

d. Prescription drug take back program in partnership with UC System.

e. Veterans Support Project with Sacramento Homeless Shelter for Veterans that involves
medical school and nursing students.

f. Go-Green Initiatives that involves students and community.

g. Taking Care of Our Own project that provides access to health care and insurance for 11/6/2012
all UCDHS employees.
Linking to Project 56 and Strategy 6.2 which are focusing on the
5 Recruit employees with a community-focused mission (links to 5.1) 3 recruitment of diverse staff, trainees, and faculty.