CASE STUDIES
Virtually Uncensored
“Samantha Ibarra”
Email Campaign
PROBLEM: SOLUTION:
Lash Factory did not have a Create an email campaign that
current email campaign in re-engaged past customers,
place for retargeting. This gives an introduction to new
caused them thousands in products, and lastly, offers a
lost revenue. discount for the customer to
place an order. When I set this
up with a retargeting
campaign, this now runs
autonomously.
Instagram Marketing:
jaded candle
PROBLEM: SOLUTION:
Jaded Candle wasn’t seeing Analyze engagement on previous
consistent engagement, new posts, complete comp set analysis,
followers, and didn’t have a design a strategy around who the
strategy in place. target audience was, and
implement using Hashtags and
engaging copy. We also built in a
follower increase strategy.
RESULT:
1800 New Followers + 150% Engagement Increase
Marketing Strategy
PROBLEM: SOLUTION:
PALG wasn’t sure how to create After completing a comp set
a digital footprint and wanted a analysis, a content strategy with
strategy created that was deep rooted SEO was the perfect
realistic for their ideal audience choice for this company. I designed
and industry. a blueprint that included;
● Social Media Marketing
● Email Campaign Creation
● Blogging
● SEO and Backlink
● PR Outreach
● Keyword Strategy
Email Campaign:
COAX Portable Phone
Charger
PROBLEM: SOLUTION:
COAX was ready to take their Write a 6 sequence email
vision to the next level; gain campaign that went out over the
investor attraction and money. course of 4 weeks. The email
strategy chosen was;
They needed a way to promote
their KickStarter Campaign. ● Intro
With a 7K large email list - an ● Benefits/Why COAX
email campaign was a ● Soft Sell
no-brainer! ● Kickstarter Campaign
RESULT: Details
42% Avg. Open Rate ● Ask for Referrals
● Hard Sell
Content Writer +
Pinterest Management :
FRIDGE FRESH®
PROBLEM: SOLUTION:
FRIDGE FRESH wants to I was hired as a
educate and build buzz contractor to handle blog
around saving money on writing and Pinterest
groceries, uses of ozone management. I also
to prolong fruits and handled influencer
vegetables, gain product connections and PR for
sales, and investor the brand.
interest - but doesn’t
know how. RESULT:
Pinterest is #1 Traffic Source • The Blog is
Generating Sales • Influencers are Connecting and
Promoting the Product