The City of Peachtree Corners Ats & Culture Master Plan

DRAFTArts Programming Recommendations

101

Arts Programming

Option A:

Artists Shows in Vacant
Spaces
Recommendations
Hosting art pop-up shows in vacant or under- Operation
RAFT utilized spaces can have a profound economic
impact. Shows can draw large crowds to relatively The City should partner with an organization who
unknown spaces, showcasing the uniqueness can produce and curate the show. The City can
and potential of the space. This has resulted in help identify areas that are good candidates for a
many communities in lease or purchase and pop-up show to draw attention to their potential.
redevelopment of spaces that would otherwise
go unnoticed. Case Study

Dashboard, an Atlanta based organization, has
curated multiple art shows in unnoticed and
underutilized spaces. Over 90% of these shows
have resulted in redevelopment of the space into
a greater active use.

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LocationsDRAFT Remarkable & Innovation

Consider locations that are underperforming. An Allow the Arts to be innovative and push
art show could reveal it’s potential. Locations to boundaries. Select art and artists that produce
consider include: innovative arts and designs that align with the
emerging identity of Peachtree Corners.
A.Vacancies in Technology Park
B. The former Fiserv site
C. Strip Shopping Centers with High Vacancies

Funding

Potential funding sources are listed as follows. Recommendations
Refer to the funding strategies section for more
information.
• “Friendraising.”
• Arts Grants.
• 1% development fee for the arts.

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Arts Programming

Option B:

Artists in Residence
Programs
Recommendations
Artist in residence programs are established to Operation
RAFT invite talented individuals to create art over a
dedicated time period, with an environment away An Artist in Residence program can be sponsored
from typical obligations. This allows for reflection, by the City. The City is encouraged to partner with
research, creation, and presentation of innovative a residency program expert to best understand
ideas. Artists may also teach art courses/workshops logistics and artists’ needs. Prototype Prime
while they are in town strengthening their ties to should be involved to enhance art and technology
the community. collaborations.

Case Study

Hambidge Center for the Arts hosts a residency
program that empowers talented individuals to
explore, develop, and express their creative voices.
Situated on 600 acres in the mountains of North
Georgia, Hambidge is a sanctuary of time and
place. Hambidge provides 2-week to 2-month long
residencies for 9 artists at a time.

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LocationsDRAFT • Arts Grants.
• 1% development fee for the arts.
Locations should be inspiring to artists. A place that
removes them from normal day-to-day chaos and Remarkable & Innovation
provides a place of refuge and creativity. Potential
Peachtree Corners locations to consider include: An Artist in Residence Program could collaborate
with Prototype Prime users and facilities to develop
A. The former Fiserv site innovative results.
B. Technology Park in conjunction with Prototype
Prime Recommendations

Funding

Potential funding sources are listed as follows.
Refer to the funding strategies section for more
information.

• “Friendraising.”

• Private Sponsors.

105

Recommendations Summary

RecommendationsKey Recommendations 1. Performing Arts Theater for the theater improvement/building. It is
important that a chosen theater company
RAFT Key recommendations, as discussed previously, It is recommended that the City pursue Option have successfully proven they can operate the
include: A: City-operated 150 - 300 seat theater, with a theater - programming and financially.
1. Performing Arts Center 50 -100 seat black box theater, and adjoining
2. Festivals and Events community meeting space.
3. Public Art
4. Arts Programming The City should consider building the 50 - 100
Prioritized options were provided within the seat black box theater first to test the market
previous sections. Following is a discussion demand for performing arts locally. As this
on how recommendations should be smaller space proves successful, pursue the
implemented: build out of a full 150 - 300 seat theater.

106 Simultaneously, the City is encouraged to
research and begin pursuit of a resident
repertory theater company to take over
operations and maintenance of the theater.
If possible, this theater company should
show investment through capital fundraising

Recommendations Summary

DRAFT2. Festivals and Events Option B: Music Festival Option C: Theater Festival

While multiple festival and events can Peachtree Corners has found success in music A theater festival could be a unique
be pursued, the City and Arts Council are through the Friday Night Concert, during opportunity for Peachtree Corners as this
encouraged to prioritize events/festivals the Peachtree Corners Festival. The City is type of festival is not found commonly in the
that are unique to the area and enforce the encouraged to build from this success and region. Utilizing area school theater stages and
City motto, “Innovative & Remarkable.” Key develop a music festival. This festival can be associated classrooms can lead to associated
festivals/events that meet these requirements made Innovative & Remarkable by working theater training/teaching opportunities.
include: with local tech companies to develop apps/
games associated with the festival. Locatinghe Recommendations
Option A: The Arts Innovation Festival festival in Technology Park or along the river
will create a natural and beautiful setting -
This festival has great potential to showcase unique to music festivals.
the confluence of arts & technology, building
on Peachtree Corners’ technology identity.

107

Recommendations3. Public Art 4. Arts Programming
Option A: Functional Art Option A: Art Shows in Vacant Spaces
RAFT
Functional art was the most supported public This programming opportunity can quickly
art option, by the community. Functional art draw attention to arts initiatives in Peachtree
is a creative way to build community identity Corners. The City is encouraged to partner with
and branding. It is recommended that the established arts groups, such as Dashboard,
City focus functional art projects on current/ to implement art shows. Focus locations in
underway developments such as the new spaces needing attention and a fresh look such
Town Center and the new trail. Consider as vacancies at Technology Park.
functional art such as creative street lights,
benches, and bike racks.

108

Recommendations 109

DRAFT

CITY OF PEACHTREE CORNERS

Arts & Culture Master Plan

RAFT

A&rtCsultuFunding Strategies

DRAFT

FundingDStrategiesRAFT
Funding Strategies

A clear vision for the arts is key to attracting and raising funds. The
following pages provide insight on potential funding opportunities. To
help implement this vision.

112

Funding Strategies for the City of
Peachtree Corners
DRAFT
1. Municipal Funding 2. Private Funding 3. Non-profit Options 4. Consider Public
Sources Non-Profit Partnerships
Funding Strategies

113

Municipal Funding Sources

FundingDStrategiesRAFTThe Municipal Advantage • Tax Allocation District (TAD) - in • The Atlanta Regional Commission (ARC)
key redevelopment areas consider has potential arts programming and
There are certain funding opportunities that are implementing a TAD, to encourage funds/grants
available only to local governments. Having access redevelopment. A portion of TAD
to these funding sources can generate substantial investment dollars can be used for the • The Georgia Department of Community
capital to build facilities and fund art programs. arts - such as functional street art. Affairs (DCA) has potential arts funding/
An early step towards funding this vision should be grants.
a thorough exploration of the municipal funding • As many of the arts initiatives discussed
options available; these options include: can promote tourism and attract • The Gwinnett County Chamber of
visitors to stay in Peachtree Corners’ Commerce may have funding available
• Dedicate a percentage of Capital Projects hotels, consider Hotel/Motel taxes for to promote the arts.
towards arts initiatives. All City Capital implementation.
Projects will be required to allocate 1% • Create Local Cultural Council (LCC) that
to the arts. • Consider use of SPLOST funds for public has the authority and tax status to raise
art projects - such as a theater and money, but functions as a branch of
• Volunteer a percentage of private functional art. city government; all funds are kept in a
development projects towards the municipal account.
arts. New developments can choose to • Environmental mitigation funds could be
provide 1% of construction cost to the utilized to enhance the arts.
arts.

114

Private Funding Sources
DRAFT
“FriendRaising” Campaigns Funding Strategies

The second funding opportunity for the City of
Peachtree Corners to work towards is private
funding from citizens who live in the City and will
be the primary beneficiary of these programs;
a ”FriendRaising” campaign. It is recommended
that city leadership hire Alexander Haas, one
of Atlanta’s premier professional fundraising
organizations, to help identify local philanthropists
and potential donors for this campaign. Alexander
Haas specializes in Capital Campaigns, and could
advise the City in approaching a future fundraising
campaign to raise money for a new Performing Arts
Center. These campaigns can take a few months to
a few years, making now the perfect time to begin
planning.

115

Explore Non-profit Options

FundingDStrategiesRAFTCreating a 501-c-3 Existing Grant Funders that a 501-c-3 organization
can pursue include:
The Arts Council should consider becoming a 501-
c-3. As a 501-c-3 organization, the Arts Council will • The Georgia Council for the Arts
be able to write grants, receive donations from • The National Endowment for the Arts
individuals, local, state, and national government, • The Georgia Council for the Humanities
as well as from foundations that fund art & culture.
These donations would be tax-free, but would take
time to establish; beginning early is advised.

The consultant team has located 65 foundations
within the City of Peachtree Corners zip-code.
While not all of these organizations are interested
in funding the arts, many might be interested in
funding arts and innovation. See appendix for full
list.

116

Public Non-Profit Partnerships
DRAFT
Public Non-profit Partnerships Community Development and the Arts Funding Strategies
between arts non-profit & city grants.
governments • Crowd Sourced Funding: a relatively new
idea in the world of funding innovative
There are certain funds available specifically for ideas. Peachtree Corners should consider
partnerships between 501-c-3 organizations and starting a funding campaign once the
governmental agencies. They are as follows: concept and ideas are complete and
well-illustrated.
• Art Place Grants (NEA): funded planning • Visuals and Architectural renderings of
grants for collaborations between cities the vision to be funded will help funders
or counties and arts organizations. Any understand the vision and garner
NEA grant has the intention support.

• Our Town Grants: these grants are
specifically directed towards community
development and the arts. These grants
can be significant and help to support
innovative collaborations between art
organizations and city governments.

• The US Department of Housing and
Urban Development (HUD) offers

117

CITY OF PEACHTREE CORNERS

Arts & Culture Master Plan

RAFT

A&rtCsultuPriority Next Steps

DRAFT

Priority Next Steps “Create a shared
vision for the
RAFT arts, identify
Priority Next Steps passionate
leaders, and
While many recommendations made within this Master Plan will find the right
not happen immediately, 5-10 years, portions of this plan might be partners.”
implemented much sooner, within 1-2 years. As a part of the City of - Wesleyan
Peachtree Corners Arts & Culture Master Plan, priority next step are School
listed here for implementation.

120

First Year Priority Next steps

DRAFTPriority Next Steps • Work with a consultant to create a • Pursue pop-up Art Shows Priority Next Steps
fundraising image for the Performance • Within Vacant Spaces, such as in
The following are priority next steps to achieve Arts Center Technology Park
the vision found within the Master Plan. 1 year, • This can be utilized in “Friendraising” • Within the Town Center to draw
most immediate priorities, and 5 year next Campaigns people to this new development
steps are listed below. • Along the trails to increase use and
• Arts Council to pursue 501c3 Non-profit excitement
First Year Priorities status. • Work with organizations, including:
• Dashboard
• Work with Alexander Haas Consultants • Formalize the Arts Council • WonderRoot
to identify local philanthropists and • Board Selection (Based on funding • SCAD
foundations who will support the arts. organization needs) - consider board
members from philanthropists and
• Program the Performing Arts Center. foundations identified by Alexander
Work with a consultant to determine Haas
the Performing Arts Center program and • Begin fundraiser and “FriendRaising.”
scope. • Develop Artist Selection Process

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One to Five Year
Priority Next steps
Priority Next Steps
One to Five Year Priorities • Attract creatives to the community
RAFT • Provide professional artist studio
• Design and Develop Functional Art space
-including benches, street lights, and • Consider Artists-in-Residency
crosswalks. Ideal locations include: programs.

• Town Center
• Trails
• Tech Park

• Build the Performing Arts Center

• Develop larger Festival(s) - such as the
innovative arts festival.

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DRAFT• Design and Develop Functional Art Priority Next Steps
-including benches, street lights, and
crosswalks. Ideal locations include:
• Town Center
• Trails
• Tech Park

• Build the Performing Arts Center
• Develop larger Festival(s) - such as the

innovative arts festival.

123

DRAFT
SIZEMORE GROUP Architecture I Planning
342 Marietta Street NW
in association with Atlanta, GA 30313
www.sizemoregroup.com
NOELL CONSULTING AND JUDY BARBER STUDIO