6 proven methods to scaling your Shopify Store You already have a feature-rich eCommerce store developed with the assistance of a reliable Shopify eCommerce development company. The sales are at steady standpoint. You have an extensive customer base. Despite all that, there is always room for something better. Or better referred to as scaling your Shopify store with successful and proven methods. That’s the reason, we have created this guide for you. Here, we are sharing several working ways to scale up your Shopify eCommerce store to grow sales, increase customer base, improve brand recognition, and stay ahead of the competition. As an eCommerce business owner, you can always strive for growth due to stiff competition in the digital world. Try new and innovative ways, best executed by an eCommerce web development company in India of your choice, and stay ahead. 6 proven methods to scaling your Shopify Store Let’s go through each Shopify store scale-up tip and its inclusions to have a better understanding. Enhance Shopify Store User Experience Your Shopify Store user experience has an imperative role to play that decides, whether customers will shop from you or not. The site speed, navigational flow, layout, and accessibility play a major part in making or breaking the store’s user experience. Therefore, focus on the following ways to scale up your Shopify store UX. Improve site speed: The eCommerce website speed is a critical aspect related to improving user experience. Undoubtedly, slow page speed can result in customers abandoning your cart and moving to a competitor. Even a second delay in page loading speed can have an adverse impact on your eCommerce business. Therefore, improve the eCommerce store’s page loading speed to less than 3 seconds and try to further optimize the same. Work on the layout: When we talk about Shopify store user experience, design plays a key role in letting customers understand everything about your brand. A seamless and fast navigational flow can maintain the retention factor and increase product sales. Concerning the same, you must have high-quality images, videos, easy-
to-understand illustrations, and other graphical elements. Intuitive website design can have a better impact on customers to stay on your platform for a long. Perform Automated Marketing to Reduce Efforts Repetitive tasks can underplay your employee’s efficiency and have a direct effect on the business. Specifically in the realm of performing marketing activities, repetitiveness can cost you more time and money. Instead, invest in several Shopify store eCommerce tools to automate many significant tasks. Try upselling to already subscribed customers to further improve their shopping experience and increase product sales. Start educating customers with relevant information about product usage, impact, and side effects. Start attaching physical pamphlets with orders for educational purposes. Doing this will allow you to solve manifold queries of people and generate lasting trust factor. Better start segmenting your customers based on age, interest, location, budget, and other preferences. After segmentation, start sending marketing emails to convert more and sell more. Enrich your Product Checkout Process A complicated product checkout process is the resultant factor in experiencing an optimum cart abandonment rate. To reduce, and simplify the checkout process and fasten up with necessary changes. A seamless product checkout page leads to faster product sales, frequent purchases, timely delivery, and long-lasting trust factor. Showcase accurate shipping rates on the checkout page with no such details hidden from customers. Offer deals, discounts, and other incentives to customers on the checkout page itself to improve conversion rate. Maintain information transparency on the checkout page. Count on Data-Driven Email Marketing Campaigns Email marketing is an important aspect of scaling up your Shopify store. It helps increase product sales patterns and find more repeat customers. To make sure to follow a successful and result-oriented email marketing campaign for your existing Shopify website, make sure to follow the below-mentioned ways. Showcase brand persona in your marketing emails and capture the attention of customers. Add personalized appeal in emails. Send abandoned cart-specific emails to potential customers. Use simple and effective email language along with graphical representations. Dropship Complimentary Products Another significant way of scaling your Shopify Store is dropshipping the complimentary products to reduce efforts, cost, and time. You can partner with trusted dropshipping companies to send free products to customers from their nearby locations. Doing this will reduce your shipping cost and further improve the delivery time to ensure a lasting trust factor. In addition to that, drop shipping your Shopify Store’s complimentary products can provide you with several other benefits. Increase your brand awareness. Sell alternate products with ease. Always have the availability of products. Bundle up deals to upsell and cross-sell. Minimize the product returns efforts. Work Better on Website SEO Search Engine Optimization (SEO) has a key role to play in placing your Shopify Store on the top of search results. It is important to stay visible on the top to garner customers’
attention and allow them to buy from you. To scale your store’s performance, work on SEO based on the following few tactics. Use long-tail keywords that rank high on the search engine. Register your Shopify site on the Google Search Console and work with the help of SEO experts. Enhance content on your website to boost customer attention. Add links to your targetted web page pages. Final Thoughts In conclusion, scaling your Shopify Store is a strategic process based on proven tips and tricks. With the help of aShopify store development company, create and scale up your eCommerce store reach to new heights. Connect with Shopify experts available at OrangeMantra and increase your business reach. Based on your eCommerce store’s functionalities and features, scale up accordingly and stay ahead of the competition with ease.