Sunglasses master

UHNWI DESIGNER EYEWEAR

NON DISCLOSURE
The subject matter contained in this document is considered proprietary. By continuing to
review the information in this document, and in regard to the product TMT Limited Edition 1
Sunglasses, you agree upon and accept that you will adhere and abide to the statements and
representations hereunder, and acknowledge that you fully comprehend and understand that
you are bound by this non-disclosure agreement issued by UHNWI DESIGNER EYEWEAR. Non-
disclosure Agreement (the “Agreement”) is made and entered into as of the viewing of the
document by and between UHNWI DESIGNER EYEWEAR (the “Company”) and Investors
defined as intended recipient (the “Recipient”) [collectively, the “Parties”]. The Parties hereby
agree as follows: 1. For purposes of this Agreement, "Confidential Information" shall mean
any and all non-public information the Company has disclosed or may disclose to the
Recipient, including, but not limited to, information related to the production of legal
materials, software development and design, business or software architecture, software not
yet known to the public, clients or prospective clients, internal communications, events,
meetings, or any other research, development, operations, marketing, transactions,
regulatory affairs, discoveries, inventions, methods, processes, articles, materials, algorithms,
formulas, specifications, designs, drawings, data, strategies, plans, prospects, know-how and
ideas, whether tangible or intangible, and including all copies, analyses, and other derivatives
thereof. 2. The Recipient agrees (i) not to disclose any Confidential Information or any
information derived there from to any third person, (ii) to keep the Company’s Confidential
Information confidential and take all the reasonable precautions to protect the confidentiality
of such Confidential Information with the same degree of care with which it protects the
confidentiality of its own confidential information, but in no event with less than a reasonable
degree of care, and (iii) not to use any Confidential Information for any purpose whatsoever
except to advance the legitimate business interests of the Company under written or oral
instruction of the Company’s authorized officers. (iii). All right, title, and interest in and to the
Confidential Information shall remain with Company or its licensors. Nothing in this
Agreement is intended to grant any rights to Recipient under any patents, copyrights,
trademarks, or trade secrets of Company. (iv) The validity, construction, and enforceability of
this Agreement shall be governed in all respects by the law of the State of Florida. This
Agreement may not be amended except in writing signed by a duly authorized representative
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party to enforce its rights under this Agreement at any time for any period shall not be
construed as a waiver of such rights.

AGREED AND ACCEPTED

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PRODUCT DESCRIPTION

The frames of the “TMT Limited Edition 1” are fashioned out of solid 18k yellow
gold that complement the (392) VS1-VS2- GIA certified white diamonds, mounted
and encrusted throughout both of the temples.
The lenses and nose pads are made of the highest quality Polycarbonate Plastic.
TMT Limited Edition 1 features Gradient Lenses one of the strongest and safest
materials on the market Plastic Ten Times more impact resistant than other
lenses and 25 percent thinner than plastic or glass lenses Blocks 100 percent UV
rays without needing a special coating.
Gradient lenses go from a darker shade at the top to a lighter one at the bottom.
An advantage is that one can wear them indoors. Wearing sunglasses to
nightclubs has become common in recent times, where the gradient lens comes in
handy. Gradient lenses may also be advantageous for activities such as flying
airplanes and driving automobiles.
The combination of (18k) yellow gold and the (8) Carats of white diamonds that
were used to create the “TMT Limited Edition 1” give the glasses the look and feel
of raw energy, with an unmistakably timeless style. The sunglasses will retail for
$200,000, and are branded in white diamonds displaying the “TMT” logo.

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TMT LIMITED EDITION 1

The frames of the “TMT Limited Edition 1” are fashioned out of solid
18k yellow gold that complement the (392) VS1-VS2- GIA certified
white diamonds, mounted and encrusted throughout both of the
temples. The lenses and nose pads are made of the highest quality
Polycarbonate Plastic.
TMT Limited Edition 1 features Gradient Lenses, one of the strongest
and safest materials on the market. Plastic Ten Times more impact
resistant than other lenses and 25 percent thinner than plastic or glass
lenses Blocks 100 percent UV rays without needing a special coating.
Gradient lenses go from a darker shade at the top to a lighter one at
the bottom. An advantage is that one can wear them indoors. Wearing
sunglasses to nightclubs has become common in recent times, where
the gradient lens comes in handy.
Gradient lenses may also be advantageous for activities such as flying
airplanes and driving automobiles. The combination of (18k) yellow
gold and the (8) Carats of white diamonds that were used to create the
“TMT Limited Edition 1” give the glasses the look and feel of raw
energy, with an unmistakably timeless style. The sunglasses will retail
for $200,000, and are branded in white diamonds displaying the “TMT”
logo.

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TMT LIMITED EDITION 1

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Front Rims

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End Piece

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Temples

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Bridge

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Ear Piece

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Lens & Nose Pad

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Executive Summary

The company intends to form a partnership with Floyd Mayweather and the “TMT” brand for the
purpose of producing and distributing 200 limited edition UHNWI (ultra-high net worth individual)
designer sunglasses. The frames of the glasses are fashioned out of solid 18k yellow gold that
complement the (392) VS1-VS2- GIA certified white diamonds, mounted and encrusted throughout
both of the temples. The combination of (18k) yellow gold and the (8) Carats of white diamonds that
were used to create the “TMT Limited Edition 1” give the glasses the look and feel of raw energy, with
an unmistakably timeless style. The sunglasses will retail for $200,000, and are branded in white
diamonds displaying the “TMT” logo.

Limited edition brand packaging can have multiple advantages when used effectively to leverage a
brand, increasing sales, profitability and creating greater demand for products by marking them with
an exclusive tag. The Company believes that with the popularity and global celebrity status of Floyd
Mayweather and his TMT brand, a luxury item such as this can be marketed and accepted as a luxury
product by the world’s ultra-high net worth individuals.

UHNWI are defined as an individuals with a net worth of $30 million plus, The UHNWI population grew
6% in 2014 to 211,275 individuals. The wealth of these UHNWI represents nearly US$30 trillion
dollars. The spending habits of the average UHNWI individual are approximately US$1.1 million a year
on luxury goods and services. These individuals are responsible for almost 19% of the entire luxury
market and have purchasing habits that are driven by the need to satisfy a desire at any given moment
and are driven by quality they must have the "best of the best “Seek out the rare and the unique in
luxury goods.

There are also goods that are perceived as luxurious by the public simply because they play a role
of status symbols as such goods tend to signify the purchasing power of those who acquire them.
These items, while not necessarily being better (in quality, performance, or appearance) than their less
expensive substitutes, are purchased with the main purpose of displaying wealth or income of their
owners. These kinds of goods are the objects of a socio-economic phenomenon called conspicuous
consumption and are categorized as Veblen goods which commonly include luxury cars,
expensive watches and jewelry, designer clothing, yachts, and large residences such as mansions
The jewelry segment is expected to outpace other luxury sectors with an increase of 15 percent. This
growth is attributed to the slowing global economy, UHNWI will continue to purchase luxury products
like jewelry because there is an investment component that retains the products value. In 2014 there
were over 2.7 billion eyeglass units shipped to retailers throughout the world. Exane BNP Paribas
estimated that frames and sunglasses represented 40 percent of the eyewear market. Within that
segment it estimates that premium frames and sunglasses, the sort produced by fashion labels,
represent 35 percent.

The company intends to establish relationships with the top luxury brands in the world in order to
attract UHNWI. Once the company has sold 200 limited edition sunglasses the item will be exploited
on the global retail market for additional revenue, by offering a less expensive product that resembles
the original.

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Demographic Profile & Buying habits UHNWI

HIGH NET WORTH AUDIENCE
The world’s UHNWI population accounts for 0.004% of the global population but controls
almost 13% of the world’s wealth. This large concentration of wealth in the hands of these few
individuals means they tend to have a large degree of influence on the global economy.
According to the 2014 Wealth-X and UBS World Ultra Wealth Report, there are 211,275 UHNW
individuals globally and over one million people with “access” to ultra-wealth, when factoring in
family members. This population is considered “recession-proof,” in that they weather
economic shifts without noticeable changes to their spending habits. Where do they
spend? The average UHNW individual spends US$1.1 million annually on luxury goods and
services and represent approximately 20% of the entire luxury market. For UHNW individuals,
many luxury items and experiences are part and parcel of their lifestyle and are not necessarily
considered a luxury.

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Demographic Profile The Ultra-High Net worth Consumer Is at the highest level of purchasing
power Has discretionary income that is infinite Are more selective with the brands they
purchase and with the price points within those brands Will continue to spend in more discreet,
private and exclusive settings, such as "by invitation," charity and private events Will maintain
their lifestyles by consuming more discreetly to adapt to shifting social perceptions Have
purchasing habits that are driven by the need to satisfy a desire at any given moment Are
driven by quality, must have the "best of the best “Seek out the rare and the unique in luxury
goods.

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Psychological Profile

UHNWI

UNNWI INDIVIDUALS consistently said that their greatest aspiration in life was to be a good
parent, not exactly the stereotype some might expect. When asked whether their money helps
with that, they answered with all the obvious: good schools, travel, security, varied
experiences. But when we asked how their money gets in the way, which was a payload. We
received response after response on how money is not always helpful. They mentioned very
specific concerns, such as the way their children would be treated by others and stereotyped as
rich kids or trust fund babies, they wondered if their children would know if people really loved
them or their money, whether they'd know if their achievements were because of their own
skills, knowledge and talent or because they have a lot of money. Some were concerned about
motivation. They worried that if their children have enough money and don't have to worry
about covering the mortgage, what will motivate them? How will they lead meaningful lives?
This is where the money might get in the way and make things confusing, not necessarily
better. Very few said they hoped their children made a lot of money, and not many said they
were going to give all the money to charity and let their kids fend for themselves. They were,
however, really interested in helping their children figure out how they could live a meaningful
life. Even though they did not have to "make a living," they did need to make a life. As for the
respondents' aspirations for the world, they focused, once again, on how to help the youth in
the world live healthy, meaningful and impactful lives. Their answers were consistently youth-
focused: They were concerned about being good parents, they were concerned about their
children and they were concerned about the children of the world in general. We found that to
be very interesting, and even surprising because it runs contrary to so many of the stereotypes
about this population.

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Veblen Goods

Veblen goods, such as a Rolls-Royce Phantom luxury automobile, are considered desirable
consumer products for conspicuous consumption, because of their high prices. In economics,
Veblen goods are types of material commodities for which the demand is proportional to its
high price, which is an apparent contradiction of the law of demand; Veblen goods also are
commodities that function as positional goods. Veblen goods are types of luxury goods, such as
expensive wines, jewelry, fashion-designer handbags, and luxury cars, which are in demand
because of the high prices asked for them. The high price makes the goods desirable as symbols
of the buyer's high social-status, by way of conspicuous consumption and conspicuous leisure;
conversely, a decrease of the prices of Veblen goods would decrease demand for the products.
In an economy, the consumption of Veblen goods is a function of the Veblen effect (goods
desired for being over-priced) Veblen goods contradict the law of demand. Demand for a
Veblen good increases, rather than decreases, alongside increases in price. The law of demand
says states that demand for a product will decrease as the price increases the more it costs, the
lower the demand. Demand for Veblen goods is very different – higher prices increase demand.
Veblen goods exhibit reverse elasticity of demand. Veblen goods are most commonly luxury
items where high prices add a sense of exclusivity and prestige. Lower prices make the item
more widely available, less exclusive and less prestigious diminishing what was most desirable
about the item.

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Conspicuous consumption

Conspicuous consumption is the spending of money on and the acquiring of luxury goods and
services to publicly display economic power, either the buyer's income or the buyer's
accumulated wealth. Sociologically, to the conspicuous consumer, such a public display of
discretionary economic power is a means either of attaining or of maintaining a given social
status. Consumption is regarded to foster economic benefits, by some accounts.

Price Sends a Powerful Message about Quality

Price sends a powerful signal about quality. Whatever the marketing materials or reviews say
people strongly associate high price with high quality, and with that comes demand.
Manufacturers will sometimes compete for the prestige of being the most expensive. Over the
past decade many urban centers saw upscale restaurants compete to offer the most expensive
hamburger. The high prices increased demand as people were eager to experience what is was
that made the burger so special, but the only really special thing was the price.

High Prices Guarantee Exclusivity

High prices guarantee exclusivity because relatively few people can afford them. Also known as
the snob effect this increases the demand for expensive goods among consumers that desire
exclusivity. Lower prices diminish exclusivity and demand

Related Concepts:

Positional Goods: These are goods which tend to be very scarce and are desired for their ability
to show success over other people. For example, getting into best university, moving in highest
social circles. If a good helps illustrate your position in society.

Conspicuous Goods: goods people like to buy to show social status or success. Designer clothes
and fashionable art can fall into this category. The idea is that people want to buy goods which
convey their success. This could explain why as price rises, people want to buy more

Perfectly Inelastic Demand: If demand is perfectly inelastic, it means an increase in price
doesn’t cause any fall in demand. People are willing to pay whatever price charged, e.g. price of
diamond wedding ring.

Giffen Good: Higher price leads to higher demand but for different reason to Veblen good.
Demand rises with higher price because the income effect of higher price outweighs the
substitution effect.

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Global Plano Sunglasses Market to Reach USD 19,944.3 Million By 2020

San Francisco, January 20, 2014 - The global market for plano sunglasses is expected to
reach USD 19,944.3 million by 2020, according to a new research report by Grand View
Research, Inc. High-end products which are sold at premium prices are expected to
contribute to industry growth. Grand View Research also observes that growing awareness
regarding the importance of protecting the eyes from harmful UV radiation is expected to be
a key driving force for the market. Polarized sunglasses accounted for just over 20% of the
overall shipments in 2012; the segment is expected to gain market share over the forecast
period. In terms of lens material, CR-39 is expected to continue leading the market over the
next few years. Polycarbonate is also expected to witness growing demand, and the market
for sunglasses with these lenses is expected to grow at a CAGR of 8.2% from 2013 to 2020.
Usage of Rx sunglasses and sunglass clips by a large percentage of the population to serve
the purpose of vision correction is expected to be a restraint for the market on a global
scale.

 The global market for plano sunglasses was estimated to be USD 10,828.0 million in 2012,
and is expected to grow at a CAGR of 8.0% from 2013 to 2020

 In terms of volume, plano sunglasses shipments are expected to reach 394.8 million units
by 2020

 North America is expected to dominate consumption through the forecast period. The
market in Europe is expected to generate the highest revenue despite lower shipments on
account of high selling prices of plano sunglasses in the region. It is expected to be valued
at USD 7,051.5 million in 2020.

 Asia Pacific is expected to be the fastest growing regional market in the coming years,
which can be attributed to the increasing user base and dense population. Growth in
purchasing power and disposable income are expected to help the market grow at a CAGR
of 10.1% in terms of revenue from 2013 to 2020.

 The global market is consolidated in nature, and key participants Luxottica Group S.p.A. and
Safilo Group S.p.A. have been entering into merger and acquisition activities to gain market
share and expand their brand portfolio. Establishment of an efficient distribution network is
of the utmost importance in order to ensure strategic advantage and remain competitive.
Other companies operating in the market include Marchon Eyewear, Marcolin Eyewear, De
Rigo S.p.A., Charmant Group, etc

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Industry Analysis

Market sources estimate that the global market, which includes frames, contact lenses and
sunglasses, is worth $90 billion, and will reach $140 billion by 2020. In 2012, Exane BNP Paribas
estimated that frames and sunglasses represented 40 percent of the eyewear market. Within
that segment it estimates that premium frames and sunglasses, the sort produced by fashion
labels, represent 35 percent. Applying those estimates to today’s market values the premium
fashion segment at just below $13 billion.
Traditionally, five specialist eyewear players have dominated the premium fashion segment of
the market, developing, manufacturing and distributing their own brands, as well as entering
into licensing deals to produce frames for fashion houses. Although the terms of these deals
vary, the specialist players typically design the eyewear, with input from the brands, before
developing, manufacturing and distributing it in the market.

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Luxottica, the dominant frame producer, owns a portfolio of eyewear brands that includes
Persol and Ray-Ban, the latter of which is the biggest brand in the market. It holds the licenses
to produce eyewear for global fashion brands such as Chanel, Armani, Prada and Michael Kors
and manages the distribution of its products through 200,000 wholesale doors. In 2014, the
Italian company generated over €7.6 billion (about $8.5 billion) in revenue. In addition,
Luxottica owns the Sunglass Hut retail brand and is a retail company in its own right, with over
7,000 stores worldwide, giving it a majority share of the eyewear market. The second biggest
player, the Safilo Group, holds licenses for Dior, Fendi, Céline and Marc Jacobs. It employs more
than 150 designers, adding more than 3,000 new models to the market a year, sold through a
network of 90,000 wholesale doors. The company reported €1.17 billion (about $1.33 billion) in
revenue in 2014 and annual growth of about five percent. Marchon Eyewear, De Rigo and
Marcolin, the three smaller players in the market, each have licensing deals with major global
brands. Marchon holds licenses from Calvin Klein, Valentino, Salvatore Ferragamo and Chloé;
De Rigo holds Lanvin, Loewe and Carolina Herrera; and Marcolin holds Tom Ford, Balenciaga,
Tod’s and Ermenegildo Zegna. The fifth biggest palyer in the eye wear market is Kering. The
current size of the Kering brands’ business is roughly €350 million [making] Kering one of the
top five players in this industry. Kering will fully control the eyewear value chain, from design
to product development and supply chain, and from branding and marketing to sales.”Kering
highlighted that, "The premium segment of the eyewear business is currently growing in the
high double-digits."

A Growing Global Market

“The market, structurally, globally, is really growing it’s driven by demographics: the
development of certain markets where an increasing middle class is getting access to
interesting brands. But then there's also education, an ageing population: it [all] stimulates the
growth of our industry,” she continued, highlighting how higher rates of education and longer
life expectancy are increasing the demand for prescription glasses. Expansion into market
areas, especially in emerging markets, has been the biggest driver of growth over the last five
years. Luxottica’s Q1 2015 results for Asia-Pacific and Latin America reported growth of 18.7
percent and 21.7 percent, respectively. Luxottica is also treating North America as an emerging
market, in terms of potential for further penetration. And then there is the digital opportunity.
Due to the product's small size and one-size-fits-all model, eyewear is well-suited to digital
retail, creating further opportunity for growth. Clearly, new markets, emerging consumer
demographics and new product streams are driving growth across the eyewear market. These
drivers are particularly germane to the premium fashion segment

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Competitive Advantages

Profitability Designer sunglasses have some of the highest profit margins of any product. The
technology needed to maximize the medical benefits of sunglasses, such as polarizing light and
reducing glare, costs only a few dollars. Manufacturers of high-end sunglasses reap huge profits
because consumers pay hundreds of dollars for name recognition. There is inherent
investment appreciation potential because of the nature of the materials used to manufacture
the product, Yellow 18k gold and VS1 and VS2 white diamonds, as well as celebrity collection
value. Example Michael Jacksons sunglasses sold at Julien’s Auctions in Beverly Hills, California

for $60,000

Barriers to Entry

The company must make a big financial investment to buy materials, to build a brand.
Established firms have cost advantages unavailable to new entrants in to the market place.
There are supply restrictions, either from incoming materials from suppliers or outgoing to
customers which make it more difficult for new entrants to become established Cost of
precious metals and gems in a highly volatile and fluctuating market. High customer loyalty
from buyers makes it much harder for new entrants to attract customers. Legal barriers as well
as copyright and trademark infringement and the threat of retaliation from existing
competitors, piracy and predatory pricing all should be considered as barriers to entry into the
eyewear and luxury market place.

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Luxury Market

The global luxury market comprises nine segments, including personal luxury goods, cars, luxury
hospitality, luxury cruises, designer furniture, fine food, fine wines and spirits, yachts and
private jets. The three biggest segments (in order) are cars, personal luxury goods and luxury
hospitality. Personal luxury goods are the focus of the Bain Luxury Study.

The global luxury market exceeded €850 billion in 2014. That reflects healthy growth of 7%
overall, driven primarily by luxury cars and luxury hospitality. Growth in the luxury car market
was solid, up 10% from 2013, driven by emerging markets, where luxury vehicles are still seen
as symbols of status and social enablers. The high degree of vehicle personalization and even
after-sales service are helping to double or, in some cases, triple the basic price tag. Luxury
hotel sales, up 9%, benefited from steadily growing demand. Members of younger generations
(the over-30 population) who are seeking superior lifestyle experiences helped fuel 5% growth
in the cruise market. Demand for gourmet food was unrelenting, particularly in filling the gap
for innovative gifts and even travel souvenirs. Yacht sales bounced back at a low, positive
single-digit pace (2% in 2014), while private-jet sales are up 9%, boosted by emerging-market
demand, notably in Brazil.

Personal luxury goods—the “core of the core” of luxury—continue to buoy the market. The
market for personal luxury goods has nearly tripled in the past 20 years, with a strong rebound
following the financial crisis in 2008. Growth has slowed since 2013 however, driven in part by
currency effects. After years of relentless growth, a slower and more sustainable trend should
be the new normal. Using constant exchange rates, we project an overall luxury-goods market
of €250 billion to €265 billion by 2017, reflecting a growth rate of 4% to 6%.

This is a more mature growth phase, in which the industry should be more resilient and less
prone to economic stresses. Yet over the next 10 years, we anticipate the common theme of
these changes will put consumers at the center, not only of the customer experience—as a
critical part of the ideation, creation and sale of luxury goods—but also at the center of all
major business processes for luxury brands. In conclusion, the key to winning in the luxury
market over the next 10 years will be defined by a relentless focus on three luxury-goods
management principles: Superior customer experience Flawless retail management People
excellence

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Advantages to Using Celebrities in Advertising

There are a number of advantages to using celebrities in advertising, whether you are running
print, Internet, radio or television commercials. The key for small companies is making sure the
local celebrity is relevant and has broad appeal. Popular celebrities often work best because
they naturally generate lots of attention. However, despite their following, celebrities are most
effective if they promote products or services they are most likely to use. In other words, they
must be plausible consumers, such as a local newscaster wearing a business suit from an area
men's store.

Influence Consumer Purchases The affinity consumers have for certain celebrities can greatly
influence their purchases. People may have the attitude, "If the product is good enough for her,
its good enough for me." This philosophy is often the impetus behind advertisements for
makeup, skin creams, hair products and attire. Consumers want the wavy hair of a local
celebrity, for example. Hence, they purchase the brand that the celebrity uses to achieve her
hair's fullness and bounce. Local consumers may also desire the same soft drink as their team's
best baseball player. Essentially, the testimonial of the local celebrity adds instant credibility to
a small company's product.

Build Awareness Celebrities in advertising build brand awareness, according to "Supermarket
News," a publication covering the food distribution industry. And they build it much more
quickly than traditional types of advertising. Brand awareness measures the percentage of
people who are familiar with a particular brand. Small businesses spend lots of money and time
for exposure to incrementally increase brand awareness among consumers. The use of a local
celebrity can do much to enhance consumers' awareness and understanding of what a small
business offers.

Position a Brand Some small companies use celebrities in advertising to position their brands.
Product positioning is placing a company's products in the best possible light in the minds of a
target group, according to Inc.com. For example, a small investment firm may use a well-
respected and retired local disc jockey to market a retirement plan for people ages 50 and over.
The fact that the disc jockey falls in the consumers' age group and has a good reputation in the
community makes the company's product and message more believable.

Attract New Users One challenge small company’s face is finding new users for their products.
Local celebrities in advertising appeal to customers as well as those who have never tried the
brand. The latter may be users of competitive brands. However, those who continually see the
local celebrity in a commercial for a certain product may be convinced to try the product.

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Breathe Life Into Failing Brand The use of a celebrity in an advertisement may also help to
breathe life into a failing brand. For example, a small soap manufacturer might think about
dropping a brand or product, especially if production and overhead costs are leaving little or no
profit. However, the use of a celebrity to tout the benefits of the brand could help create new
interest and excitement in consumers.
Celebrities establish brand credibility As seen from some of the most successful celebrity
endorsement deals in the past decade i.e. Jay Z and Armand de Brignac Champagne deal, it is
obvious that Jay Z established credibility for the Armand de Brignac Champagne brand making it
easier for Jay Z fans and the entire Hip Hop community to embrace the Champagne and ditch
Cristal. Jay Z’s Cristal boycott automatically eroded the brand’s credibility.
Celebrities create brand attraction Celebrities also create brand attraction. Because celebrities
already have a huge fan base, they automatically make the brands they endorse attractive. This
helps to divert customers from other brands to the ones celebrities are promoting. This process
is automatic which explains why brands can’t help but partner with celebrities to stay relevant
or maintain attraction.
Celebrities create brand remembrance Brands also need celebrities for remembrance
purposes. Over time, business executives have discovered that celebrity endorsed brands are
easier to remember compared to brands which appear in traditional adverts. If brands want to
be remembered longer, they have no choice but to partner with celebrities.
Celebrities give brands status Luxury brands can’t afford to ignore successful celebrities in
society today. This has been proven many times by celebrities like Jay Z, Tiger Woods and P.
Diddy. Before their endorsements, the brands they now represent weren’t associated with high
status as much as they are now. Before 2006, Armand de Brignac was just another Champagne
brand. Today, the Champagne rivals with the best Champagne brands. The same goes for Ciroc.
Before P. Diddy, Ciroc Vodka didn’t have the high status the Vodka enjoys today.

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Celebrity Endorsements

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Top 10 Most Luxury Sunglasses Brands in the World

The trend of fashionable products has increased in past few years like branded bags, sunglasses, etc.
Sunglasses are not only used by people to protect their eyes from sun but are a symbol of style as well.
Sunglasses of different famous brands are very expensive which are considered as a status symbol in
society. The prices of sunglasses keep on changing due to cost of material used in them which makes
them affordable for everyone. Mostly most expensive sunglasses are made with diamonds and gold that
increases their prices and are affordable to rich people only. There are many famous brands in which are
making sunglasses like Bulgari, Gucci, etc. Mostly their collection are made limited in number more for
celebrities, fashion icons, etc. Many copies of different brands are available in the market.

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Marketing to the Top 1 %

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Strategic Relationships
& Corporate Events

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Armand de Brignac, colloquially "Ace of Spades" after the logo, is the name of a Champagne
brand produced by Champagne Cattier, and sold in opaque metallic bottles. The brand's first
bottling, Armand de Brignac Brut Gold, is identifiable by its gold bottle with pewter Ace of
Spades labels. The brand was introduced in late 2006 by Sovereign Brands in partnership with
Cattier On November 5, 2014, it was announced that Shawn Carter had acquired Armand de
Brignac from Sovereign Brands Armand de Brignac's Champagnes are marketed as flagship
cuvées in selected markets. They are produced in a multi-vintage style (like Krug's Grande
Cuvée) as opposed to the vintage prestige cuvées of some other Champagne houses. Like much
Champagne, the Brut Gold cuvée is a blend of the grape varieties Pinot noir, Pinot Meunier and
Chardonnay, making use of only Premier Cru and Grand Cru-rated grapes. Two other cuvées, a
Rose and a Blanc de Blancs (100% Chardonnay) were released in 2008.

In popular culture An appearance in Jay-Z's 2006 music video for "Show Me What You Got"
prior to the launch of the Armand de Brignac brand sparked wide discussion on sites covering
hip-hop and popular culture, following his public fallout with the makers of Cristal. Two days
after the release of the video, Cattier (trading as Armand de Brignac) issued a press release
identifying themselves as the brand in question. Since then, the brand has appeared in many
other videos. In June 2011 Mark Cuban spent $90,000 on a 15-liter bottle (10 magnum bottles)
of Armand de Brignac in celebration of the Dallas Mavericks' NBA Championship. A week later,
the Boston Bruins "one-upped" the Mavericks' celebration by purchasing a 30-liter bottle of
Armand de Brignac - dubbed the "Midas" - for $100,000. At the time of the purchase, the Midas
bottle was one of six bottles released to date worldwide. In late June 2011, an American
gambler by the name of Don Johnson reportedly spent £120,000 on a bottle of Armand de
Brignac Midas champagne at the One for One nightclub in London, to break the world record
for the most expensive bottle of champagne ever bought. In total Johnson spent £170,000
($271,000) on drinks in one night.

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