Values

A New Way of Impacting Lives

CHARACTER @WORK

2019-20

Dear Team,

October 1st ,2019 marks completion of the First year of OUR
Integrace.

It has been a memorable year, which brought its own challenges and
achievements for all of us. We have been a division in the past but are
now an Independent Company. We became a melting pot where
individuals from different backgrounds, different contexts and different expectations came
along, but now, it heartens me to see how all of this is coming together to create a new
aspiration for OUR Integrace.

The journey to create a great piece of sculpture always starts with identifying a strong solid
raw form and then letting the artists chisel the form to bring out the beauty, hidden
underneath within.

Today I see Integrace, as a Top 20 Pharma Company, when it was small. In the last few months
I have also been working on articulating the core character of our Organisation. The
Leadership team went through this exercise in June and then their contribution was shared
with all of you (the entire 400+ strong team) in the first week of July. Integrace is the first
company I know where the Purpose and Values have been co-created with the entire team. I
would like to thank you for your whole-hearted contribution to this exercise.

Basis the feedback that all of you gave – we have finally defined the core character of OUR
Integrace.

Our Core Character has two components
1) Purpose: The reason that Integrace exists. A reason that all of us are working
together to achieve. Our destiny to fulfil.
2) Values: Our beliefs that define who we are. The behaviours that each one of us

will live by and make Integrace known for its values.

This docket gives you both – Our Purpose and Our Values.

Please keep this booklet as a reminder of what we stand for and how we can create a
consistent experience for everyone associated with Integrace I look forward to seeing our
values in action across the country and watching our strong organisation grow even stronger

As we embark on the journey to build our Character, I am reminded of this beautiful quote by
Mahatma Gandhi – “Character is not built in a week or month. It is created little by little, day
by day. Trust and patience are needed to build Character. “

Regards,

Kedar Rajadnye
Chief Executive Officer

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Our PURPOSE

Integracers don’t settle.
They don’t settle for what is, but dream for what can be.
They don’t rest on their past, but they look at the future.
They don’t just follow norms , but create new paths.
They don’t blindly conform, but work to make an impact.
They hate to stand by, but find new ways to touch lives.
Integracers are always looking for “A new way, A better way”.

All legacies are born with a new idea to impact lives.
Even if it means walking a lonely path for some time.
But then they know,
The only way to predict the future is … to create it

Integrace exists to bring “A New way to impact lives “.

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Our Impact

The United Nations in 2015 has set 17 Sustainable Development Goals (SDGs), also known as
the Global Goals to be achieved by 2030. Achieving the SDGs requires the partnership of
governments, private sector, civil society and citizens alike to make sure we leave a better
planet for future generations.

With OUR purpose of “A new way to impact lives”, we are now entering a period of radical
transformation in a way that Integrace can significantly raise the basic standards of
sustainability and surpass them. In alignment with our purpose we have set 6 SDG’s for
ourselves by which we can contribute to our society and make this positive impact.

Integrace will strive Integrace will strive
to bridge the gender
diversity gap by to cover geographies

creating more and increase its
reach to address the
employment
unmet patient
opportunities for needs.
women in its

workforce

Integrace will ensure Integrace will invest
that all in providing quality

manufacturing learning platforms
activities for its for its stakeholders

products done by its to help improve
suppliers are capabilities that will

adhering to benefit the larger
compliance and society.
stringent norms.

Integrace will help in Integrace will

wealth creation and expand its patient
create number of
reach by providing
employment
opportunities (direct quality and
affordable
and indirect) and
ensure fair pay medication across

practices are the nation.

followed.

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Our Values

At Integrace, we strive to live and breathe our values. We use these values to guide how we
work, behave and treat one another – every day. They empower and inspire us to create a
collaborative and supportive workplace, wherever we are located across the country.

Importantly, our values define us as a company and the expectation we create for our
patients, suppliers, shareholders and the doctors with whom we work.

INNOVATE
At Integrace, we foster an environment where our creative and forward-thinking employees
are encouraged to challenge the status quo. We try new things, strive for continual
improvement and encourage everyone to have a go. We recognise that each Customer is
different and we need to find a way to fit in his priorities so as to deliver the best products
and services to our doctors and patients.

IMPACT
We are passionate about providing high quality products in a timely manner to doctors and
better quality of life for our patients. Our disciplined execution and drive enable us to
continually deliver on the promises we make.

INSPIRE
Integrace’s strength comes from the people that make up our company. We succeed by
partnering together seamlessly across the business and leveraging off our combined
knowledge and experience. This means that we take total ownership of our areas and work
together to achieve a shared vision.

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Our INNOVATE Value

Principle 1 : We meet our customer’s legitimate needs and will find a way to be in their top
priorities.

How can you live this core principle? By AVOIDING
By BEING able to

 Recognise customers legitimate needs  To say “Yes” to any non-compliant

 Listen to identify customer needs requests of a customer

 Adapt yourself to be relevant to  To see customer interaction merely as
one-time transaction
customers

 Being closed to newer ideas of managing
customer needs

Principle 2 : We learn and improve to keep growing.

How can you live this core principle? By AVOIDING
By BEING able to

 Recognise areas of improvement  To repeat the same mistake

 Build on own learning, to handle future  Fear of failure

challenges  Learning from others mistake

 Apply learnings from past mistakes

Principle 3 : We try new things to build a new future.

How can you live this core principle? By AVOIDING
By BEING able to

 Seek out new information and  Trying, because it has failed in the past

perspectives  Not putting rigor into thinking before

 Be bold. Think “what if?” and analyse the trying new things

“Why not?”  Proper closure of projects / pilots

 Recognise that ideas are industry

independent

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Our IMPACT Value

Principle 1 : We plan and get at the root cause of every challenge, before action.

How can you live this core principle? By AVOIDING
By BEING able to

 Define problem statement with time-  Linking “Who” rather than “Why”

bound action plan  Missing the larger picture while getting

 Look beyond the obvious & question till into details

you find a controllable cause  Putting rigour in analysis

 Use analysis to create high impact

solution

Principle 2 : We believe disciplined execution and delivery gives us our competitive edge.

How can you live this core principle? By AVOIDING
By BEING able to

 Adapt one’s approach to get things done  Blaming others for our non delivery

 Plan for all eventualities  Delay in action and delivery

 Measure, what needs to be done  Unnecessarily complicating simple issues

Principle 3 : We say what we think and do what we say, even when inconvenient

How can you live this core principle? By AVOIDING
By BEING able to

 Display consistency in thought, speech  Saying just to please others

and action  Taking safe commitments

 Listen to diverse views  Getting excessively attached to one’s

 Deliver on our commitments point of view

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Our INSPIRE Value

Principle 1 : We respect all stakeholders, irrespective of their status.

How can you live this core principle? By AVOIDING
By BEING able to

 Open to other’s ideas and views  Carrying biases
 Show empathy to others  Adhering to company norms
 Value others time  Being inconsistent

Principle 2 : We take ownership of our roles and hold ourselves responsible for what we
do.

How can you live this core principle? By AVOIDING
By BEING able to

 Take charge of a situation and act on it  Non-sustainable means to outcome
within your scope
 Not seeking out for help

 Seize opportunities proactively and  Shying away from conflicts
back it up with action

 Stay motivated despite setbacks

 Act in organizations interest

Principle 3 : We work together to achieve more

How can you live this core principle? By AVOIDING
By BEING able to

 Trust each other  Doubting intents of team members
 Improve on each other’s ideas  Actions that reduce synergies
 Push each other for common goals  Being self-centred
 Sharing success and failures

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Contact Information 9|Page
Corporate Office:
Unit No. SF-A-06, Art Guild House
LBS Marg, Kurla West, Mumbai- 400070, Maharashtra
Registered Office:
Rocklines House, Ground Floor 9/2, Museum Road, Bangalore – 560001, Karnataka

Email: [email protected]
Website www.integracehealth.com

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