Passion to Purpose Int'l Women's Magazine - Issue 3

PASSIONINTERNATIONAL WOMEN'S MAGAZINE
IHSSUESRMUBEMU3ESRIN2E0S2S0EDITION TO PURPOSE

ENTREPRENEURS

WHCOHSICAKIDS BDLOANC'KT
TRADE?

CAREER WOMEN

NYSEOTERUDARHTSEEOGLCPYIAD&LEVFMOINEICIDNEIGA?

CHANGE MAKERS

MEET GINNY HART

LINDA
INGROIA

FOUNDER FOOD PASSION PROJECTS
AN EXCLUSIVE INTERVIEW INSIDE

Table of Contents

Publisher’s Corner................................. ........................................06

Linda Ingroia Founder of Food Passion Projects......................07-08

LIFESTYLE

Wine
Antinori nel Chianti Classico Continues Over 26 Generations of
Passion for wine.......................................................................09-10

Destinations
Let Your Senses Feast in Nusa Dua - Bali................................11-14
Clocking Out in the Outskirts of NYC.....................................15-16

HER BUSINESS

Special Feature
Food Passion Projects: How Food Nonprofit Leaders Are
Satisfying Hunger and Feeding the Soul..................... ............17-19

Career Women
Mariel Espejo - Social Media/Digital Strategist......................20-23

2

Table of Contents

Nomfundo Nicolette Mnisi - Attorney, Notary
and Conveyancer of the High Court........................ .....................24
Sylvie Kastoun - Ignite PR............................................................25
Change Makers
Meet Ginny Hart - Hart International.......................................26-28
Marjorie Fiedler - Holistic Therapist.............................................29
Meisa Bonelli - Founder, Black Chicks Trade.........................30-31
Entrepreneurs
Buyi Xaba - BX Cosmetics.......................................................32-34
Jasmin Brand - Puts Her Stamp on Empowering Women........35-36
Fentse Gunguluza - South African Artist - Say Her Name.......37-38

3

Staff &
Contributors

Jae Scott
Publisher

Tytianna Nikia Maria Wells
Editor

Faye Valencia
Contributing Writer

Oladele Akindeju
Digital & Graphic Designer

4

5

Publishers
Corner

There is no doubt that this year so far has been hard for many of us. No one could have fathomed a
global pandemic and civil unrest at its peak in the United States, morphing into a worldwide movement
happening at the same time. Yet here we are living in these strange times. Some have stated that 2020
is by far canceled. Others are hoping and wishing to get back to normal. We live in an uncertain time
where we are unsure what our new normal will look like in the future.

What we are sure of is that the start of 2020 gave some of us a time to self reflect and to reboot. It
allowed us to spend more time with loved ones, to start new businesses, and to do the things we should
have been doing a long time ago. It taught us how to go back to the basics, how to have compassion
for one another no matter the race, class, or creed. We all have witnessed that this virus does not
discriminate. We have lost loved ones, friends, global leaders, celebrities, civilians, and activists along
the way. The unfortunate effects have left us wondering why? There are many answers given, yet there
are many questions unanswered. Yet we strive to move forward to do our part in the world, even in the
mayhem.

As we take on the other half of this year, we dedicate this issue to focus on HerBusiness. One of the
many things that have been affected. We strive to do our part to continue to rise together, speak up, and
support each other in solidarity. Together we forcefully move mountains. Women are powerful!

We look forward to finishing out the year showcasing, celebrating, and supporting your presence in this
magazine with our global community. It is what makes this shared vision all possible. We invite you
to get reacquainted with “Passion to Purpose International Women’s Magazine”. A brand steeped in
purpose-built with you in mind.

Jae Scott

Founder of Passion to Purpose, Inspirational Speaker
Publisher, Passion to Purpose International Women’s Magazine
Member of Delta Sigma Theta Sorority Incorporated
Forbes 30 Under 30 - 2017 Nominee

6

Linda Ingroia:
Founder of Food Passion Projects

This issue’s cover story (page 17-19) is written by Linda Ingroia,
about how food nonprofit leaders have mobilized to address food
insecurity during the Covid-19 pandemic. Here, we asked her
to share more about her life and Her Business.

Who is Linda Ingroia?

I’m always listening, learning, and growing. Linda Ingroia Founder of Food Passion Projects
When I’m challenging myself, I feel alive,
even if the lessons sometimes come at a hard It was my own “food passion project” to create
cost. I believe in dwelling on the positive a platform to showcase food entrepreneurs—to
whenever possible…the negative is still going explore what drives them, and keeps them focused
to be there, everywhere you look, if that’s and deeply engaged in their business, no matter
where you direct your focus. what. I delve into entrepreneurial highs and lows
to inspire others thinking of starting a business or
I thrive on connections with people who care those deep into their ventures. Insights from people
deeply, think creatively, and work intensely at who are fighting the same fight may encourage us
their craft and at their relationships. Our time to continue or may motivate us to make changes we
and energy are limited currencies. It’s better need to overcome challenges.
to spend them helping others, to feed the
communal effort of lifting each other up.
I care about simple pleasures. Put good food
in front of me, especially homemade, and
I’m eating with gusto; play music and I’m
dancing; make me laugh (or laugh at my
attempts at humor), and we’re friends for life!

What made you start Food
Passion Projects? Why is it
important to you?

7

I’ve spent most of my career in food and their efforts. It also gives contributors a deeper
health publishing and many of my authors understanding of how their money, food, or
have been entrepreneurs who started volunteer time is being spent.These food nonprofit
restaurants, food product businesses, or media leaders and teams are an often unrecognized
platforms. Food is a tough business, with contingent of frontline workers. My goal is to
so much competition, regulation, and often continue shining a light on their critical work. 
a high cost of entry to the market, that food
entrepreneurs need to be committed to not What organizations are you
only keep their companies alive but to thrive. working with and how can
Food elicits such a passion in people that people get involved?
it triggers an entrepreneurial intensity and
creativity found in few other industries. It’s Food nonprofits and other charitable organizations
endlessly fascinating to me! always need contributions of money and food, and
they need volunteers. 
I also grew up in a family where life often So far, I have only scratched the surface with a
revolved around food and family meals. detailed list of 20 organizations, which I continue to
Funny enough, I was a picky eater when I was develop.
a kid, but I came to love how food is a source
of sustenance, health, culture, connection, and There are massive national organizations and
pleasure. It’s good to stay open to possibility campaigns like Feeding America, No Kid Hungry,
and transformation! and Meals On Wheels, as well as many local and
grassroots efforts such as The Sheridan Story
How are you helping people (Minneapolis) and Fight to Feed (Chicago)They’re
during Covid - 19? all doing the painstaking work of collecting or
recovering food, preparing meals, delivering food,
At Food Passion Projects, I usually profile and importantly—making personal connections
food business founders about their paths to with people, letting them know that they are not
success. In May 2020, I switched gears to forgotten. 
focus on food nonprofit leaders. Night after
night I was watching news stories of people People can:
waiting for hours on food lines, while at the
same time, farmers had to destroy fresh food
that no longer had buyers. 
• Read about and support food nonprofits in the
I started reading about a lot of food nonprofits profiles here.
rising to address this sudden and extreme
level of food insecurity—children without •Check out the programs featured in the detailed
school meals, seniors unable to get to stores, list here.
people out of work and unable to feed their
families.  •Explore other nonprofits and food banks doing the
painstaking work of feeding people in need. Search
Sharing the stories of the food nonprofit for “help food nonprofit,” “help food charity,”
leaders and their organizations is a way to “food nonprofit near me,” or “food nonprofit in
support and elevate public awareness of [city/town name]”.

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LIFESTYLE wine Antinori nel Chianti Classico is known by
connoisseurs all over the world for its signature
Tignanello and Solaia wines. They also have
varietals such as Cabernet Sauvignon, Cabernet
Franc, Chardonnay, Gewurztraminer, Merlot,
Pinot Noir, Pinot Blanc, Sangiovese, Syrah, and
Trebbiano.

Antinori nel

Chianti Classico

Continues Over

26 Generations of

Passion for Wine

This centuries-old wine producer [ Photo: Courtesy of Marchesi Antinori]
is also known for having a
spectacular luxury wine cellar. The winemaking empire is now headed by
Piero Antinori — who is the Marchesi Antinori
Antinori nel Chianti Classico is a — and his three daughters Albiera, Allegra, and
winery in Italy. Antinori is the name Alessia.
of the family that owns it and Chianti
Classico is a reference to a specific Extraordinary Winery
wine-producing region in Tuscany.
In October 2012, the Antinori family marked
Family Tradition yet another milestone in their winemaking
history. For the first time in 26 generations,
Winemaking is a way of life for the Antinoris. They they inaugurated a new winery in their ancestral
have been producing fine wine since 1385. That’s territory. The winery is located in San Casciano
more than 600 years in the industry. Wine is a part in Val di Pesa, which is just a little over nine
of the family’s identity. miles southwest of Florence.

9

Designed by the architect Marco Casamonti, the 10
three-level winery was built using locally sourced
materials. When asked about his vision for the along with Canaiolo, Ciliegiolo, Colorino,
winery, Casamonti said, “It is a sacred place of Malvasia Nera, and Mammolo grapes. There
silence, a temple dedicated to the ancient rituals of is only a small area that has international vines
winemaking, but at the same time it is a production Cabernet Sauvignon and Cabernet Franc.
facility that must meet specific quality standards.”
The winery may have modern features and
Indeed, the structure is respectful of its amenities, but it also pay homage to Old World
surroundings — and not just in terms of its practices. You see, the winery follows a natural
elegant and minimalist appearance. It also has a process of winemaking. Gravity flow vinification
low environmental impact and significant energy does not require mechanical pumping. The method
savings. produces wines with more balanced and more
supple tannins.

The winery was envisioned as a space where Beyond the Vineyards
the company’s experts could interact with wine
enthusiasts and discuss with them the Antinori Aside from wine, the Antinori empire also
nel Chianti Classico production philosophy that’s produces premium olive oil and goat’s cheese
“based on passion, patience, and the continual under its Castello della Sala estate.
pursuit of high quality.”
Beyond winemaking, the Antinoris are also active
The winery — whose façade appears as two in the art scene. In fact, they launched the Antinori
elegant horizontal cuts in the Tuscan landscape Art Project when they opened the new winery
— overlooks the countryside from a terrace in 2012. The initiative continues the family’s art
surrounded by vineyards. Its most breathtaking collecting traditions. This time, the focus is on
feature is spiral staircase. contemporary art and artists.

The grapes in the vineyards include the Chianti Well, some say that art is best appreciated while
Classico region’s most typical grape Sangiovese you’re enjoying a glass of fine wine. I am not

[ Photo: Courtesy of Marchesi Antinori]

Destinations Let Your Senses
Feast in Nusa Dua

A trip to this exclusive enclave of five-star
resorts is a feast for the senses.

TOUCH [ Photo: Courtesy of Kayumanis Nusa Dua]

You go to Nusa Dua to feel good — and that starts
with your accommodations.

If you want some me-time, check into your very
own villa at Kayumanis Nusa Dua Private Villa
& Spa. It’s designated as an adult-only property.
You’ll definitely feel your VIP status as each villa
is assigned a butler and a driver for free day trips.
The spa is, of course, amazing.

For topnotch pampering, go to the The Lagoon
Spa at The Laguna. Its treatments are said to be
“inspired by the Seven Pillars of wellbeing: Aqua,
Beauty, Harmony, Life Balance, Nature, Nutrition,
and Vitality.” Book the Half-Day Vacation Package
and you’ll come out glowing.

Retail therapy never hurts. You’ll get your fix at
Bali Collection, a posh and spacious shopping
complex where you can shop for absolutely
anything fabulous. For elegant fashion pieces, go
for boutiques or specialty stores like Uluwatu,
which has clothes that showcase handmade
Balinese lace.

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[ Photo: Courtesy of Trip Advisor]

SMELL

Nothing beats the gloriously refreshing scent of the sun and sea. However, you won’t miss the chance
to create your own perfume, would you?

L’Atelier Parfums et Creations at the Ritz Carlton offers workshops for those who want to come up
with their one-of-a-kind scent. The workshops come in two variants: one that lasts for 90 minutes and
another one that takes three hours.

If you’re at Nusa Dua with at least three other friends, you can also have perfume workshops held at
your villa.

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SIGHT [ Photo: Courtesy of Hotels.com]

Five-star establishments make up most of Nusa
Dua — but that does not mean that there are no
other attractions.

Art and artifacts abound at the Museum Pasifika.
You can spend an entire day just looking at the
well-curated pieces in this museum as it boasts of
art pieces done by over 200 artists from over 25
countries.

If your want to commune with nature, then you
can’t miss one of the most awesome sights on Nusa
Dua — the legendary Water Blow. You can see
this from secluded rock cliff on Nusa Dua Beach.
Just ask around for directions. It is truly worth it to
get a look at the waves from the Indian Ocean crash
against the jagged edges of limestone formations.
It’s a priceless spectacle that you will remember
forever.
You can also marvel at Puja Mandala, a unique
cultural hilltop complex that hosts different places
of worships of the five main religions that are
practiced in Indonesia. It’s a place that opens your
eyes in more ways than one.

[ Photo by: Photo by CEphoto, Uwe Aranas (CC BY-SA 3.0) Courtesy of Hotels.com]v

13 13

TASTE HEARING.

There is an unlimited Devdan: Treasure of the
selection of high end eats Archipelago is a cultural
at Nusa Dua. There are extravaganza held at the
local treats and delicacies Bali Nusa Dua Theater.
from around the world that You will be entertained by
will please discerning taste its captivating sound and
buds. special effects.
If you want to listen to
You can start with live music, a number of
Kayuputi at The St. Regis establishments feature
Bali Resort. The restaurant musicians performing a
specializes in Pan-Asian wide selection of tunes.
haute cuisine. You can For instance, Pica Tapas
enjoy the finest Black Bar & Churrasqueria has
Angus Beef Fillet, Open- bands playing Latin music.
Fire Grilled You can do a bar and
restaurant crawl and find
114 out which place has the
perfect soundtrack for you

[ Photo: Courtesy of Trip Advisor]

[ Photo: Courtesy of Trip Advisor provided by King Cole Bar at The St. Regis Bali Resort]

[ Photo: Courtesy of Trip Advisor provided by King Cole Bar at The St. Regis Bali Resort]

Yellowfin Tuna Steak, King Prawns a la A Quick Getaway
Plancha, and so many other dishes using only to Bear Mountain
premium ingredients. The main attraction is, of
course, the delectable food — but many people If you’re New Yorker who wants
stay for the stunning beachfront view. a quick change of scene over
the weekend, Bear Mountain
Hankering for high tea? Get served the best may be your best option
blends as you indulge in delicate pastries at the
King Cole Bar at The St. Regis Bali Resort. I love New York City, but there comes a time
when even the most devoted New Yorker needs
For dinner, head to Soleil, which is located at to take a quick break from the relentless hustle
The Mulia. It’s known for its high quality meat and bustle of the metropolis.
dishes, grilled seafood, and fantastic dessert
bar. By the way, Soleil also boasts of beachfront
dining.

1155 If you just need a quick getaway for the
weekend, you should consider hiring a car
service to take you to Bear Mountain. It’s just a

little over an hour’s drive away from New York Eleanor Roosevelt, Soong Mei-ling (Madame
City. A Time Out New York feature pointed out that Chiang Kai-shek), Harry Truman, and Dwight
you can get to Bear Mountain in about the same Eisenhower. It’s no surprise that the inn is listed
time it would take “to make it across town during in the National Register of Historic Places.
rush hour.”
But while the Bear Mountain Inn has retained
Bear Mountain is far enough — 48 miles, to be its Old World charm, it already boasts of
exact — to be classified as an escape from the Big modern amenities. The main building has 15
Apple, but still near enough for a day trip. deluxe guest rooms and suites. Meanwhile, the
Overlook Lodge with 24 standard guest rooms.
The fastest way from New York City to Bear For those who prefer to have their very own
Mountain is via the Palisades Parkway route. You space in the complex, any of the four Stone
will be rewarded by spectacular scenery during Cottages would be ideal. There are six individual
the drive. The sight of magnificent greenery brings rooms per Stone Cottage. While the inn has
down your stress level faster than you can say, ample accommodations, it’s best if you make
“Give me a New York minute.” reservations.
You’ll be happy to know that the inn has a well-
The main attraction of Bear Mountain is, of course, appointed spa that’s a haven for those who want
Bear Mountain State Park. The 5,205-acre park is to pamper themselves.
located in the west bank of the Hudson River. If
you’re not up for biking, hiking, or swimming, you The Spa at Bear Mountain offers a wide range
can spread a picnic mat and just enjoy your lush of beauty and wellness treatments. For starters,
surroundings. Turn off your phone and just breathe they have 17 massage packages. Among
in the crisp, clean air. them are well-known massage variants such as
Swedish, Shiatsu, and Thai. Then there are more
If you want to stay the entire weekend, you must specialized massages such as the Myofascial
check into the historic Bear Mountain Inn. Built in Release Massage, Lavender Garden Dream, and
1915, it had its share of high-profile guests such as Sage Gomage.

As for dining options, the inn has the Restaurant
1915 and Blue Roof Tapas Bar. They have
delectable global cuisine offerings with a farm-
to-table sensibility.

Overall, Bear Mountain offers harried New
Yorkers a quick, practically fuss-free weekend
getaway. It’s exactly what you would need to
take a breather from the urban jungle.

[ Photo: Courtesy of Hotels.com]

16

HER BUSINESS Food Passion Projects: How
Food Nonprofit Leaders Are
Satisfying Hunger and Feeding
the Soul

By Linda Ingroia

I have always been fascinated by Anya Peters [Photo credit: Kwesi Abbensetts, courtesy of Kit an’ Kin”
entrepreneurs—by their drive and intense
desire to create something new and see it first-generation Caribbean people as well as people
through at all costs. For years, as a food outside the culture on the rich dynamics and
publishing executive, I helped some of these nuances and our diaspora as we experience it.”
visionaries write books. Often, they were
chefs/restaurateurs like Ricardo Zarate and In March 2020, the excitement and commitment
Hubert Keller. Sometimes they started as food to new businesses stopped. Everything changed
lovers with a unique idea like vegan digital when the COVID-19 pandemic swept the country,
media phenomenon Kristina Carillo-Bucaram creating devastating loss—of jobs; of connections
and the “Original Grill Girl” Elizabeth with clients, colleagues, family, and friends; and
Karmel. access to basic necessities.

On my website, Food Passion Projects, we I was moved and troubled by the sudden incredible
continue to spotlight food entrepreneurs: need for hunger relief, the greatest since the
farmers, food makers, and food media movers depression in the 1920s. In May 2020, I began to
and shakers. It’s inspiring to delve into the focus on the Food Passion Projects platform on
brains and experiences of people who care leaders tackling food insecurity.
intensely about making their mark, and about
making a difference, like Anya Peters. She’s
the founder of Kit an’ Kin, a food popup
and event company dedicated to Caribbean
cuisine and culture.

Peters said: “I like to bring people into
traditions and history through food and fun.
Everyone relates to the Caribbean as chill
yet a place to party. I also want to educate

17

Though local governments quickly allocated Regina Anderson
millions to supply meals to those in need, [Photo credit: Courtesy of Food Recovery Network”]
food nonprofits needed to step in to fill the
gaps. I first focused on major charities like even when things are hard. They’ve focused on
Feeding America, the largest national network recovering food even the day after disasters hit, like
of food banks; Meals on Wheels, which offers floods and wildfires,” and even when the nation is
meal delivery for the elderly; and No Kid dealing with a dangerous health crisis.
Hungry, which addresses childhood hunger.
These long-standing organizations have Amazingly, there was also grassroots action
tackled the bulk of the work. by individuals who wanted to help their local
communities. People started nonprofits like Off
One national organization, Food Recovery Their Plate (Boston) and Frontline Foods (San
Network (FRN), run by Executive Director Francisco), arranging for suddenly unemployed
Regina Anderson, was hit hard by the crisis chefs to prepare meals for hospital teams dealing
but pivoted sharply to help. Anderson works with the coronavirus. Other groups, like Shopping
year-round with 4,000 students on 230 Angels (Las Vegas) and Invisible Hands (New
college campuses to help recover perfectly York), created networks of people to do food
good dining hall food and share it with local shopping and delivery for the elderly, who were at
shelters, churches, and food banks. high risk for the virus.

College volunteers picking up produce Others felt compelled to help treasured populations
[Photo credit: Courtesy of Food Recovery Network”]
in their communities, like Devin Dewulf, in New
When colleges started closing, students that Orleans. He first oversaw Feed the Frontline:
stayed behind first helped event planners locally-owned restaurants made meals for hospital
redistribute food from canceled events to teams. After six weeks, he switched efforts and
local food centers. When possible, they help continues to lead Feed the Second Line, to protect
farmers glean extra produce from the fields and serve New Orleans cultural heroes. The
to share it with food banks, which rarely get organization paired young musicians and artists
fresh fruit and vegetable deliveries.

Anderson says: “We were careful about
safety, and many of our students stayed
engaged even when they first heard schools
were closing. They are still committed

18

with older cultural icons. The young guns Devin Dewulf, parade founder portrait
shopped for food for their elders, allowing [Photo credit: Katie Sikora, courtesy of Feed the Second Line”]
them to stay home and out of danger during
the pandemic and recovery.

Dewulf said: “New Orleans culture is largely
a street culture. People who created the
culture don’t have a lot of resources. There
isn’t a social safety net...I’m a culture creator.
I understand the seriousness of losing an
elder musician or parade performer. If you
lose them, you may lose their art form for
generations.”

Every charity founder/leader expressed
similar personal motivation. Despite the
severity of the crisis and extraordinary level
of need across the country, each wanted
people to feel that they, were still seen, would
be treated as fellow human beings.

Encapsulating what so many nonprofit
leaders shared, Dewulf said: “There’s a
difference between making a lot of food fast
at a low price point and making sure the food
is really good. Good food is a morale boost.
It’s not just satisfying hunger; we’re feeding
the soul.”

Karen Marshall, Feed the Second Line volunteer Kit an’ Kin events photo montage
[Photo credit: Katie Sikora, courtesy of Feed the Second Line”] [Photo credit: Kwesi Abbensetts, courtesy of Kit an’ Kin”]

19

Mariel Espejo - Social
Media/Digital Strategist

Mariel Espejo, a Latina from Venezuela, works at J.P Morgan Chase, as the Sr.
Social Media Associate Communications. She manages social media advertising for
a few Chase Line Businesses, making sure that social media marketing campaigns
drive business results. Prior to Chase she worked at Likeable Media, as the social
media manager managing social media campaigns across CPG, entertainment, and
supermarkets - for both the Hispanic and non-Hispanic markets.

Mariel helped brands, including Redbox, Bimbo Bakeries USA, and Ahold
Delhaize, find their voice in social media. Previously, she worked at Casanova/
McCann for Cigna Healthcare, Nestle Pure Life and Denny’s brands helping them
to launch and exceed campaign goals. She worked at Estee Lauder Companies and
HBO Latin America.

Mariel thrives on being obsessive about all aspects of social from trend spotting,
to campaign and creative to metrics, KPI’s and optimization. She has M.S in
Integrated Marketing Comm at NYU. She is an executive member of She Runs
It. Mariel is a member of New York Toastmasters, which is under Toastmasters
International, an organization dedicated to honing public speaking and leadership
skills.

Mariel connects insights to actions on what audiences want. Understand market
nuances and get culture. She is an advocate for multicultural - Hispanic - marketing.
She is also a champion of Diversity & Inclusion.Mariel lives in New York City. Her
website is www.marielespejo.com

20

Mariel
Espejo

2211

1) How important Thanks to non-profits organizations and
is social media and networks from She Runs It, Connect4women,
branding for business and Hispanic star.; I’ve connected and helped
women? women in business wanting to learn more
about social media for their own personal
Social media is a great way to promote your brand, or future business. I genuinely believe
business and grow your network. You can grow your in #PowerHer, and so I always look for ways
personal brand, thought leadership and credibility in to pay it forward by supporting other women
your business with social media. As well as building in business. As Covid19 has impacted small
your brand by consistently posting authentically businesses, I’m looking for ways to help and
with a genuine passion from product photos to educate small businesses to keep their social
testimonials, female entrepreneurs and business media presence, considering that social media
women can build trust and customer loyalty with allow businesses to reach their desired target
social media if they know how to reach them properly with
advertising.
2) How do you / would
you help them expand 3) What are the
their brands and find key objectives to a
their voice? great social media
presence?
I have always been fascinated by how social media
allows me to continually learn about consumers’ Connection and engagement: You can
passion or lack thereof towards a certain brand, use social media to connect with your ideal
or product or service.Therefore, I help women customers, know where they live, what they
entrepreneurs with their strategies to reach their like, what inspires them, and create content
intended target/customers. I usually ask questions that adds value to their feed.
about their objectives, target, and purpose for being
on social media, as well as what makes them unique Customer service: Social media allows
and different? Why would customers follow them you to respond quickly to your customers’
and not others? These types of questions allow me complaints, questions, and feedback. For
to find their weak points and to consult with them example, you can use Instagram stickers and
about social media strategies and ways to find their polls to ask your customers what they would
voices that resonate with their audiences aligned like to learn from your business, what they
with their business goal on social media. want, and so on.

Audience segmentation: When doing social
media advertising, make sure you segment
your target to make sure you’re reaching
the right intended customer and align your
marketing, content, and messaging with your
objective and purpose on social media.

22

Brand personality: Make sure your social media 5) What strategies
presence brings a unique personality that resonates do you use for both
and relates to your intended audience. You can build Social Media and
a brand developing a voice and aesthetic through Marketing?
content such as photos, videos, and captions that
brings to life that “persona” that you portray on your
social media profile.

Cultural relevancy: Keep up with trends and I make sure I know my customer, and the
culture by inserting your brand into these “trending audience I want to target. I make sure I know
moments” that you can then show up to your where they are, what they like, and their media
customers during these troubling times. consumption to define the right social media
and marketing strategy to reach my target
You do not need to be on all social media audience.I do creative A/B testing to know
platforms to have a social media presence; you can which creative resonates better with the target
be in the one you feel the most comfortable with. and optimizes the campaign. I make sure that
Think of the purpose of each platform, and how you my social media advertising is aligned with my
can build your presence there.For example, I use business objectives. For example, if my goal
Linkedin to share thought leadership and relevant is to drive customers to a website, I make sure
articles from my networks in my field of marketing that my social media content and ads have the
and industry. I use Instagram to engage visually right user experience, creative, messaging, and
and share my travel experiences on a more personal call to action to drive customers to the website.
level.

Content testing: Test and learn which content 6) Why is it important
resonates and sticks with your audience and for you to bring a
optimize your social media content. diverse perspective?

4) How important is
marketing?

Marketing is important because it allows businesses I truly believe that diverse thinking leads
to maintain long-lasting and ever-present to diverse ideas and outcomes.As a Latina/
relationships with their audience. It is not a one-time Hispanic living in the USA, I’ve brought a
fix, it is an ongoing strategy that helps businesses cross-cultural perspective that has helped
flourish. Furthermore, social media can make your marketing teams to think for the diverse
marketing affordable, allowing companies to reach audiences/customers that we’re facing now
their desired target at an effective cost without more than ever. For example, my Latino
paying for expensive ad campaigns. background has allowed me to differentiate
myself and contribute to my teams to reach the
Hispanic audience authentically.

23

Nomfundo Nicolette Mnisi

Attorney, Notary and Conveyancer

of the High Court

Are you looking for an attorney in South Africa? Meet Nyembe Nomfundo Attorney, Notary,
Conveyancer of the High Court, and current Director at Mnisi Nyembe Incorporated.

Nyembe has extensive experience in Property Law. She obtained her LLB degree from the University
of Limpopo (Turfloop Campus), where she studied conveyancing and commercial law.

She has a specialization in registered transfers of all RDP properties on behalf of the Department of
Human Settlement for the Gert Sibande District. Including handling registration of Trust, Wills, and
Antenuptial Contracts that falls under her qualification as a Notary Public.

Due to her expertise in well-researched findings, legal facts, and a grip on the code of laws, she has
earned a great deal of respect amongst her peers and clients. As an active social worker and in bar
politics, she serves as a Treasury Of Black Lawyers association in GP and Deputy Chairperson Of
Black Conveyancers Association. Her work for the young lawyers, and her continuous availability to
serve not only her clients but her peers is what makes her the great lawyer.

Company Name: Mnisi Nyembe Incorporated

Company Website: www.mnlegal.co.za

Contact Person: Nomfundo Nicolette Nyembe

Capacity: Director

Head office: 107 Haymeadow Street,

Boardwalk Office ParkFaerie

Glen, Pretoria 0048

Tell No: +27 12 662 0716

Nelspruit office: Cnr Van der Merwe and Ferreira Street
Regus Office Park Nelspruit 1200
Tell No: +2713 754 7715
Email: [email protected]
[email protected]

24

25

Meet the Marvel
Ginny Hart

26 [ Photo: Courtesy of Ginny Hart]

Meet the Marvel debt. After soul searching and trying to find
Ginny Hart of the strength to support those around her, she
HartToHeart placed her grieving process to the side and began
and Ginny Hart pouring herself into building other people.
International
After several years of pushing, processing, and
Hart To Heart and Ginny Hart International’s going with the flow of things, something began
mission is to motivate and inspire people to change in her. With the help of God, she
globally by sharing the message of hope. decided it was time for her to transition from
Ginny gained hope after experiencing heart- what she had done for so many years and begin a
wrenching trials and tribulations in life. Despite new journey.
her obstacles, she pushed through and became
an inspiration for a community of women and In October 2018, Ginny was invited by friends
young girls. to come to visit South Africa. She took a leap of
faith, packed her bags, grabbed her passport, and
As per her memory, At the age of 17, Ginny met headed out for a crazy adventure on the other
and married her husband, and by 19 she was side of the world. Little did she know that there
having children and life as she knew it changed was a whole new world waiting for here there.
forever. Being a Pastors wife, Ginny, lived a life Despite their many difficulties, their love for
which she had not imagined living. In essence, life, God, and nation, each other, and even was
Ginny lost being herself and became an entirely beyond explanation. She remembered leaving
different soul. She was fulfilling the expectations South Africa with a heavy heart as she knew
of others and lost her own identity. Yet she never she wanted to return when life would give her
regretted the decision of raising two sons and another chance. That chance came right after a
being a Pastors wife as this gave her a lot to year of her last visit in 2019.
learn.
During her visit to South Africa, Ginny met
At the age of 30, her husband passed away many influential people that changed her vision
from cancer. She was devastated. All the completely. She started to look at things from
responsibilities fell on her shoulders. Suddenly a different perspective and had become more
she had become a young, single widow, with empathetic for children and women. After
two sons, a family, and an entire church family seeing a great need for the message of hope
depending on her to explain and help them and light, she came to realize that her purpose
process what had just happened. Over the next in South Africa expanded beyond the reach of
few years, everything became a complete blur. a church pulpit. This experience led her to start
Her life felt like a living nightmare full of pain, HartToHeart and Ginny Hart International.
heartache, disappointment, and struggle. She
found herself in a deep overwhelming financial We sat down with Ginny to dive in about her
nonprofit organization during these trying times.
27 Here is what she had to say.

“My nonprofit HartToHeart and
GinnyHartInternational have worked with
numerous local organizations in South Africa to
feed hungry families. We have clothed children
and helped support abused women and children

in their recovery. I have spoken at multiple Is it hard to achieve some
conferences and entrepreneur forums as well as of those programs during
providing my one on one mentorship and life the pandemic? If so, what
coaching services to empower and strengthen methods are you using to stay
women in South Africa and globally. I am connected to maintain as the
currently the Brand Ambassador for educating driving force of inspiration
children in Durban through the Queensland for women during these
School”. difficult times?

At this point, Ginny knew God was saying to “The pandemic has made it difficult to speak to
her that it was time for her to shift her focus local organizations, yet we have continued to
solely from the church world to the world. find ways to reach those in need in South Africa,
including receiving financial sponsorships
Being in South Africa was essential for her from the United States to help feed the hungry.
renaissance as a former beauty queen. Her Social media has become the new source for
purpose was reigniting right before her eyes. communicating the message of hope and strength
She was intentional about loving on children to women. No barrier can stop the noble cause.
and women everywhere she went, who had no We look to get to normal once this pandemic is
idea how much they were blessing and affecting over”.
her.
What does your vision look
Ginny believed that she had been sent to the like moving forward?
nation of South Africa to declare a powerful
message to the world. That there is no place in “We plan to resume speaking events and
life that is so low and so far gone that you cant organizing opportunities for women to receive
make a victorious, triumphant, and worthwhile encouragement, information, and resources to
comeback. To bring about change, one has to be help them live out their dreams and passions”.
the change herself.
How can one get involved or
As her organization continues to mentor book you for your services?
women and girls in South Africa and around
the world become wholly healthy, their goal “One can reach our organization for speaking
is to be a resource that will help them advance engagements, life coaching, and support and
economically, spiritually, and relationally. partnering with our efforts to enrich the lives
Through helping with youth sports programs, of the women and children of South Africa and
partnering with organizations that help abused globally by contacting us at Info@GinnyHart.
women and children, or speaking out about com or via social media on Instagram at Ginny_
racial reconciliations. They will think outside Hart”.
the box and use creative and innovative avenues
to develop programs to empower the lives of the
people of South Africa and around the world.
They are passionate about personal mentorship
and life coaching for women seeking additional
support as they develop their purpose.

28

The

Holistic

Therapist

A WEEKLY
PODCAST ON THE
ENERGETIC CLUB
Marjorie Fiedler

Streaming on: [ Photo: Courtesy of Marjorie Fiedler]

2299

Meisa Bonelli

Founder
of Black
Chicks
Trade

3300 [ Photo: Courtesy of Meisa Bonelli]

Black Chicks Trade is a private online
community created to educate and inspire
women of color to invest in the stock market.
The foundation of our sharing is financial
education. Irrespective of their background
in finances, members are prompted to gain
a well rounded education in swing trading
investing. The group primarily focuses on
momentum and swing trading strategies. The
group’s moderator is New York Finance and
Tax Professional, Meisa Bonelli.

Testimonials from
members:

1) Joining Black Chicks Trade was the best
decision I ever made. What motivates me
about the group is that Meisa is incredibly
patient and allows me to move through
the process at my pace based on how fast
I am learning the information AND based
on my income which is very important and
encouraging. To FINALLY be able to have
someone provide the financial information
that I could never truly pinpoint on my own
has truly made a difference in my life. - Alli
H.

2) I have known Meisa for almost 10 years
and she has consistently demonstrated
her proficiency in financial planning and
business. I will admit that I was a bit
mystified at how she did so well, when I can
recall a time that I was her boss. When she
started Black Chicks Trade in 2020, I started
with minimal expectations of following her
trades and making a few extra bucks. Since
becoming a member on May 1st, I have
received a solid beginner’s education in
swing trading, lots of valuable information
on her experiences in the stock market, and
I am up 95% from my initial start of $5,000
in less than 60 days. Being a member of
this fantastic group of ladies is a no brainer,
that will allow me to prosper in an uncertain
economy. - Ayana L.

31

Buyi Xaba
CEO of BX Cosmetics

3322

3333

34

Jasmin Brand idea to the point when their business has already
Puts Her Stamp grown considerably. Brazen has programs to give
on Empowering assistance and insights to these business-focused
Women women.

With her competence and charm, Brazen, which hopes to also have global reach,
entrepreneur Jasmin Brand is just hitting her takes on a proactive stance when it comes to
stride as a top-level executive. The Dallas, helping women stake their claim in the world
Texas-based career woman is at that point in of business. The group proudly highlights this
her professional life where she can pave the affirmation: We are women entrepreneurs boldly
way for more women to call the shots in the growing our businesses. No apologies. No more
realm of business. searching for answers. No more reinventing the
wheel. No more feeling alone on this journey. You
Jasmin began her professional life as got this.” Brazen’s affirmation fits perfectly with
an insurance executive for Nationwide Jasmin’s disposition. She is someone who always
Insurance. She moved on to become the sees great possibilities in practically everything.
director of marketing and sales for a company
called Protocols LLC. She has also served Brazen’s platforms and tools for supporting women
as the director of campus and community entrepreneurs include its Growth Groups, where a
engagement at University of North Texas group of seven to nine female entrepreneurs meet
(UNT) Dallas. It wasn’t long before she each month to discuss the issues and trends in their
founded My Forward Life, which was touted respective industries. Meanwhile, Power Hours
as “an interactive events and media company is when members can set a monthly meeting with
designed to equip Texas women with the a legal, accounting, marketing or IT expert. In
tools needed to be the best versions of addition, there are Member Events and Roundtables
themselves.” where women CEOs talk about their strategies to
inspire other women.
Brave New World
In a statement published on the Brazen website,
In April 2018, Jasmin was named acting Jasmin expressed how honored she felt for being
director for Brazen — a membership chosen to lead Brazen’s efforts in her city. “Dallas/
organization for women entrepreneurs in the Fort Worth provides tremendous resources and
Dallas-Fort Worth (DFW) area. Aside from opportunities when it comes to starting a business,
DFW, Brazen also has chapters in five other but there is still much more that could be done to
cities including Chicago, Denver, Detroit, support the region’s female entrepreneurs,” she
Philadelphia, and St. Louis. said. “Brazen offers up an innovative, business first
approach to helping woman-owned businesses in
The group wants to be a driving force of Texas thrive and succeed.”
women’s entrepreneurial journey — from
the time they come up with a business Work Passion

35 A passionate and tireless worker with a can-do
attitude that never falters, Jasmin holds degrees in
Political Science and International Studies from the
Southern Methodist University in Dallas, Texas.
Then again, don’t let her formidable academic
background intimidate you, as she charms everyone

with her effervescent personality. In fact, reach out to her fellow entrepreneurs. Moreover,
she describes herself as someone who is she can also take the lead in creating programs
“obsessed with cities, start-ups, and spicy that would encourage the next generation of
food.” Jasmin serves as the president of female business leaders to carve their own paths.
DARBY JAMES, the digital marketing Jasmin is all too aware that in Texas, 91.4% of
agency she founded in 2009. Formerly named women-owned firms have no employees other
Brandpointe Solutions, it got a makeover- than the owner. This is according to the 2016 study
of-sorts in 2016 when Jasmin decided to done by the National Women’s Business Council
rename it DARBY JAMES. Incidentally, the (NWBC), which is “a non-partisan federal advisory
name “Darby” is inspired by a dog Jasmin council” that’s tasked to be an independent source
had owned when she was a kid. Meanwhile, of advice and counsel to the President, Congress,
“James” is a tribute to Moses James, Jasmin’s and the U.S. Small Business Administration (SBA)
late father. She envisioned the company as an regarding the economic issues that are of particular
interest to women business owners.

experiential firm that expertly harnessed the [ Photo: Courtesy of Jasmin Brand ]
power of storytelling in its campaigns.
As she mentioned in a previous interview:”We
Since May 2017, Jasmin has also functioned must empower and help advance the woman right
as the CEO of Launch DFW, which is hailed next to us; she’s working just as hard to achieve
as a group that’s “on a mission to create, something special too. We are in this together.”
inspire, and support the future of start-ups
and technology in North Texas since 2009.” Jasmin further explained: “I think it’s important
that we reinforce the idea of inclusion rather than
Vantage Point just diversity. Equality in the workplace is not
just about making sure that a person of color or a
Jasmin knows that the positions that she woman is in the room but they have an actual seat
holds gives her an incredible opportunity to at the table.”

36

Meet South African Artist

Fentse My art depicts that through it all, we still
hold our crown with our head held up high.
Gunguluza I hope that others can be inspired to step
into their power and claim what is rightfully
is a 19-year-old self-taught artist from theirs through my art”. The young artist
South Africa who aims to represent credits her mother as being her biggest
women in their strength and beauty inspiration.
through bold colors and symbols of
conquering obstacles. She grew up in
the busy city of Johannesburg with
a single mother who, in the face of
adversity, stood tall as a black woman
and claimed her space. She created
this piece to create her own space and
to stand in solidarity with women all
over the world. Fentse states that “To
me, womanhood is a powerful and
important force to be reckoned with
in a world that tells us otherwise. No
matter how far or wide we somehow
share the same struggle even during a
global pandemic.

[ Photo: Courtesy of Fentse Gunguluza

37

Say Her Name

3388

STAY IN TOUCH

INSTA : @PASSIONTOPPURPOSE
TWITTER : @P2PLIFE

FB : @PASSIONTOPURPOSELIFE
EMAIL : [email protected]

PASSION TO PURPOSE
INTERNATIONAL WOMEN’S MAGAZINE
WILL BE BACK NEXT QUARTER WITH

NEW STORIES
FROM AROUND THE WORLD !

3399