Dominica Tourism Issue 42

TOURISM UPDATE

Bimonthly Newsletter of the Discover Dominica Authority
Issue 42, October 2019

1

WELCOME & TABLE OF CONTENTS

COLIN PIPER Dear Partners,
CEO/Director of Tourism
On behalf of the destination, I invite you to join in the celebrations of
Photo Credit: DDA Image Library the 41st anniversary of Dominica’s Independence, observed under
the theme “Saluting Resilience and Rejuvenation…Two Years On”,
WELCOME................................................ 1 the 21st edition of the World Creole Music Festival and the many
other activities being organized by private individuals, groups and
DEVELOPING THE TOURISM PRODUCT organizations for this festive season.
AHLEI Certification Training.................. 2
New Airport Dispatch Service............... 2 We continue to share the undertakings of the Authority. Keeping with
Delivering Quality Service...................... 3 our commitment towards human resource development within the
Trail Hiker’s Logbook & Passport......... 3 industry DDA hosted the “Delivering Quality Service” workshop for
Destination preparedness for Craft and Souvenir Vendors, Hair Braiders, Tour Guides, Taxi Service
Destination Management Providers, Forestry Park Wardens, DASPA Security Officers, Custom
Companies............................................... 4 Officers and Immigration Officers; and the American Hotel & Lodging
Educational Institute (AHLEI) Certification Training for current and
QUALITY ASSURANCE prospective Front Desk Representatives, Guestroom Attendants and
Riverside Hotel Attains Certification.... 5 Restaurant Servers.

DESTINATION MARKETING As a means of encouraging visitors to hike the various trails in
Press and Familiarization Trips ........... 6 Dominica, DDA has launched a hiker’s logbook in which hikers will be
Diaspora Support in New Jersey & able to record their hiking experiences and also be rewarded based
London...................................................... 6 on the number of hikes completed. We are delighted to share good
Trade Event Snippets in news of Hilary Lawrence’s first place award in the senior division of
Source Markets....................................... 7 the FCCA 2019 Poster Competition.

TRADE SHOW & Additionally, the destination participated in the Caribbean Conference
CONFERENCE REPORTS on Sustainable Tourism Development in St. Vincent, Rutland BirdFair
Caribbean Conference on Sustainable in London and Carifesta 2019 in Trinidad.
Tourism Development............................ 8
Rutland BirdFair ..................................... 9 Finally, I wish each one of you a splendid time at World Creole Music
Festival 2019 and all the other activities during the Independence
Carifesta 2019.......................................... 9 festivities and invite you to return for Mas Domnik…The Real Mas in
February 2020 and Jazz ‘n Creole in May 2020.
CRUISE
FCCA Poster Competition.................... 10 Yours in tourism development,

EVENTS & FESTIVALS COLIN PIPER
WCMF 2019 Artistes.........................11-21 CEO/Director of Tourism - Discover Dominica Authority

LOOKING AHEAD
Dominica’s World Creole Music Festival
2019......................................................... 22
Rize and Whine ..................................... 22

Cadence-Lypso...................................... 22

DDA CONTACTS & NEWS....................23

Cover:
Riverside Hotel

Photo Credit: Riverside Hotel

1

DEVELOPING THE
TOURISM PRODUCT

AHLEI Certification Training
Odile Jno Baptiste, Quality Assurance Officer, DDA

Recognizing the need to strengthen the skillset of the AHLEI Orientation session
tourism human resource base, the Ministry of Tourism Photo Credit: DDA Image Library
and Culture and Discover Dominica Authority (DDA) in
collaboration with the Organization of the American leadership experience in the Tourism and Hospitality
States (OAS) and the Dominica State College hosted a Industry's both in the private and public sectors,
four (4) week American Hotel and Lodging Educational performing the functions of administrator, consultant,
Institute (AHLEI) certification training in the areas project manager and trainer.
of Front Desk Operations, Housekeeping and Food
and Beverage. The training ran from August 26 - to This partnership with the OAS reinforces DDA’s
September 21, 2019. commitment to the development of the tourism
industry's human resource. The inclusion of this
Seventy-eight (78) individuals undertook the mandatory AHLEI training series to DDA’s current tourism service
one-week orientation along with one (1) area of study. providers training plan provided participants with
Following successful completion, participants will internationally recognized curricula and cutting-edge
be certified in the area of study by the AHLEI. The learning resources.
pool of training participants was selected by the OAS
through a strict pre-screening process. The process DDA anticipates that participants will apply the
was undertaken specifically to capture individuals knowledge gained into their respective fields in order
who possess the necessary educational and work to improve the quality of service delivered to guests
experience to work within the hospitality industry. and patrons. DDA reaffirms its commitment to the
Participants included employees of establishments development of the tourism industry's human resource
such as the Bayport Inn, Fort Young Hotel, Portsmouth as excellent customer service impact positively on
Beach Hotel, Riverside Hotel, Guiyave Restaurant guests’ experiences.
and Ocean’s Edge Restaurant, as well as prospective
hospitality employees.

The training was facilitated by Celestine David a
Tourism Product Development Specialist and Certified
Hospitality Trainer with over thirty-five (35) years of

New Airport Dispatch Service from opening to closure of the airport daily. The
Lise Cuffy, Marketing Executive, DDA dispatch system will allow for data collection which
will be able to influence important decisions regarding
Discover Dominica Authority has embarked on an arriving passengers who utilize the various taxi service
airport passenger dispatch initiative at the Douglas - options; shared taxi (shuttle), private taxi, groups
Charles Airport, effective August 15th, 2019. Two (2) (families) coupled with the destination overall visitor
dispatch officers have been employed to work on a welcome experience.
shift basis to ensure that dispatch service is available
2

DEVELOPING THE
TOURISM PRODUCT

Delivering Quality Service One hundred and eight (108) participants successfully
Odile Jno Baptiste, Quality Assurance Officer, DDA completed the training series. The sessions were
facilitated by Caribbean Tourism Organization (CTO)
Discover Dominica Authority (DDA) recently concluded personnel, Sharon Banfield-Bovell and local Training
a four (4) part “Delivering Quality Service” training Facilitator Expert Yvonne Armour. The training created
series. The series targeted frontline personnel such as an understanding of the role that each individual
Tour Guides, Craft and Souvenir Vendors, Taxi Service plays in delivering quality service, the importance of
Providers, Immigration Officers, Custom Officers, first impressions, and the value of each individual’s
Forestry Park Wardens and Dominica Air and Seaport personal brand, impact and attitude. This initiative is
Authority Security Officers. The objectives of the aimed at boosting the quality of service at our various
training were to: ports of entry, sites and attractions and interaction
with guests, visitors and customers.
• understand the importance of their jobs in visitor
satisfaction DDA remains committed to elevating the tourism
sector through the development of the human
• improve people relations through the utilization of resource.
effective communication

• understand how positive visitor interactions result
in satisfied visitors

Trail Hiker’s Logbook & Passport
Cornealia Durand, Product Development Executive, DDA

The scale and diversity of hiking in Dominica makes
our island unique to the Caribbean region. As a means
of encouraging visitors to hike the various trails,
Discover Dominica Authority (DDA) has developed the
Official Trail Hiker’s Log Book & Passport which is a
fun way to record one’s Dominica hiking experiences.
Hikers will qualify for a chance to be rewarded for their
achievements, based on the number of trails hikes
completed.

Passports are free of charge and can be obtained from
DDA’s main office, Forestry Division, Dominica Hotel
and Tourism Association office and Tourist Information
Offices at the Roseau Bayfront, Douglas-Charles
Airport and Roseau Ferry Terminal.

Trail Hiker's Log Book & Passport
Photo Credit: DDA Image Library

3

DEVELOPING THE
TOURISM PRODUCT

Destination preparedness for Destination Through the knowledge gained local Destination
Marketing Companies (DMC) can further position
Management Companies themselves to take advantage of the opportunities to
Lise Cuffy, Marketing Executives, DDA further improve the services offered to their clients.
DMCs work with hotels and tour activity operators to
In September, Discover Dominica Authority hosted sell tourism related products to travelers visiting the
Gabriel Stowell, Latin America Regional Director destination. When working with a DMC, tour operators
at Adventure Travel Trade Association (ATTA), to needs to ensure they provide enough margin in their
experience and assess the state of the tourism product pricing to support the DMC’s net rate or commission
offerings on island. This was undertaken in order requirements, since a DMC resells tours on behalf of
to determine areas of strength as well as areas for local providers. Building strong, dynamic networks
improvement and missed opportunities. with stakeholders within the industry is very important
to promote the destination and to take advantage of
Consequently, a workshop was also held with local the destination’s strengths and opportunities. A DMC
service providers to discuss the essentials of quality has to be a consultant, knowing all the latest places
service in the adventure space and to ultimately assess and people, opening to its clients a range of options
the destination as a potential host for ATTA’s activities. available in the destination that an outsider would not
be aware of.
It is common knowledge that people travel for a
variety of reasons; to escape, explore, understand, In conclusion, the need to develop definitive long-range
and participate. However, at the core of the experience vision for the destination and deciding what Dominica
lies the destination — the place that hands something wants to be globally recognized for in the decades to
to the traveller to keep forever and share with others. come is of vital importance. This may mean a shift
The information shared by the ATTA representative will from product development paradigm to experience
help us put in place strategies and programs that will development paradigm; branding & thematic
best tell the destination’s unique story and become an development for international markets outside typical
inviting host for visitors no matter the purpose of their client base for Dominica, placing less emphasis
journey. on all-inclusive and cruise tourism; and strategic
development that will result in high-visibility exposure
Stowell provided some personal observations and to the international community- to tour operators,
understandings which can benefit the country’s travel media and travellers.
overall tourism sector. Dominica possesses some
key strengths with lots of adventure tourism sites The overarching objective while being to evaluate the
and experiences of interest - with key elements being destination was also to establish connections and
well preserved, unique and pristine nature- based how we can establish working relationships with tour
assets, strong cultural elements, friendly locals, operators in the US and service providers in Dominica.
safe destination, rural areas with strong potential for
tourism activities, not overpopulated, not a lot of big
chain and all-inclusive hotels which allows for a more
authentic experience, good relations between tourism
authority and some private sector stakeholders, some
certification and standards in place and known festivals.

4

QUALITY ASSURANCE

Inside guest room of Riverside Hotal be enjoyed from the comfort of your bed or private
Photo Credit: Riverside Hotel balcony. Riverside Hotel ensures an unforgettable
experience for both business and leisure stay.
Riverside Hotel Attains Certification
Accommodation properties certified by DDA receive
Located in Picard, Riverside Hotel is the newest increased exposure in various markets, including
Discover Dominica Authority (DDA) certified property. representation at regional and international trade
The property offers fifteen (15) suites in four shows in which the Authority participates, international
categories; Sea View, River View, Mountain View and coverage through hosting of journalists, travel agents
Village View. and tour operators, as well as listing on the Authority’s
website as a certified property.
Riverside Hotel is a luxurious escape in the middle
of nature. The state-of-the-art rooms overlook the
scenic Picard River and a projected view of the historic
Cabrits National park. The breath-taking vistas can

5

DESTINATION MARKETING

Press and Familiarization Trips Local bush rum sampling at Islet View Restaurant and Bar
Lise Cuffy, Marketing Executive, DDA Photo Credit: MMGY Myriad

US Adventure FAM
Personnel from Frosch, Greenspot Travel and
Traverse Journeys undertook an adventure focused
familiarization trip, from August 3 - 9. The group
enjoyed getting to know the island and all the unique
experiences for travelers. The whale watching,
snorkeling and canyoning experiences as well as
the authentic local cuisine and drinks were all an
absolute hit! While Syndicate Nature Trail and Cabrits
National Park visits were super informative and very
much enjoyed. Overall, it was a very successful visit to
Dominica. The operators gave commitment to continue
to work with travel agents; assisting with promoting
Dominica among their clientele.

Diaspora Support in London & New Jersey DDA secured three (3) hotel stays from Cabrits
Lise Cuffy, Marketing Executive, DDA Resort & Spa Kempinski Dominica, Picard Beach
Cottages and Portsmouth Beach Hotel in support
The Discover Dominica Authority continues to of the Association of Dominicans in the Northeast
support the diaspora communities as they are both USA’s (ADNExUS) annual gala held in New Jersey on
ambassadors and potential visitors. The diaspora September 21, 2019. The hotel stays were auctioned
communities can build tourism through a role as a off as part of the fundraising activities which supports
cultural or promotional ambassador to the potential ADNExUS’s overall objectives of identifying and
travellers in their place of residence. As visitors supporting programs that promote the island of
themselves, they contribute substantially to the Dominica in the areas of health, education, community
visitor arrival figures as well as making a meaningful outreach and tourism.
contribution to the local economy.

DDA sponsored a display banner on the Dominica
United Kingdom Association’s (DUKA) Mas Dominik
UK Carnival float during London’s Nottinghill Carnival.
The banner promoted the Nature Island to over 1.5
million revellers and visitors in Europe’s biggest street
carnival.

6

DESTINATION MARKETING

Sarah-Lynne Rand of Brighter Group selling the destination
Photo Credit: Finn Partners

Trade Event Snippets in Source Markets Germany
Lise Cuffy, Marketing Executive, DDA Team Germany, Tropical Consult, participated in Tour
Natur in Düsseldorf; Germany's biggest outdoor
UK fair, from September 6 – 8. The fair attracted over
September is celebrated as Caribbean Month in the 45,000 visitors and 275 exhibitors. Several contacts
UK Market. Dominica participated in the Caribbean were established during and after the fair. The booth,
Tourism Organization’s (CTO) Caribbean Roadshows as partner of the German Hiking Association in the
in Nottingham on September 17, Leeds on the 11 “Hiking Village”, was again very successful since it is
and London on the 18. Presentations were made to exactly the audience Dominica targets.
approximately 80 travel agents, who were keen to
learn more about Dominica through the OTT training Local hotelier and dive operator, Tamarind Tree Hotel
course. There was opportunity to connect and & East Carib Dive, participated in the Interdive in
network with key decision makers in the Caribbean Friedrichshafen/Germany from September 26 - 29.
tourism industry on September 17 at the CTO UK Destination branding and brochures were displayed
Chapter Social. A social media promotion using and shared at the fair.
hashtags #CaribbeanMonth, #CaribbeanCalling and
#LoveCaribbean supported social media awareness Canada
during the month. On September 24, Team Canada visited the inaugural
Etobicoke Travel and Wedding Show, a small wedding
The UK team also attended Association of Touring & show with 100 attendeees. Destination material was
Adventure Suppliers (ATAS) Conference in Manchester left for people to review. The team has confirmed
from September 18 - 19. Around 300 agents attended participation with the show's organizer for next year,
the event where Dominica had a table. as it intends to further promote the wedding and
honeymoon niche in the Canadian market.

7

TRADE SHOW &
CONFERENCE REPORTS

Caribbean Conference on Sustainable Organization, as part of the innovation for Tourism
Expansion and Diversification Project. The handbook was
Tourism Development designed to build the capacity of the Caribbean tourism
Cornealia Durand, Product Development Executive, DDA sector to enhance and promote community -based
tourism experiences and product offerings. It provides
The annual Caribbean Conference on Sustainable information on business planning processes, provides
Tourism Development is part of the information guidance on systematic product development and offers
dissemination and regional awareness component of tools and resources for financial management.
Caribbean Tourism Organization’s (CTO) Strategy for
Sustainable Tourism. It looks at how member states can The primary objective of this handbook is to equip CTO
design and implement sustainable tourism policies and member countries with the know-how to create and
programmes, offering a regional forum for information deliver successful community-based tourism experiences
exchange on the successes and pitfalls of national, and to adopt and utilize the handbook while defining and
regional and international initiatives. developing a national community-based tourism strategy.

“Keeping the Right Balance” has been the overall theme In recognition of the United Nations Sustainable
of the sustainable tourism conferences, acknowledging Development Goal # 11 of making cities, inclusive, safe,
that the sustainability of tourism in the Caribbean resilient and sustainable, Discover Dominica Authority
requires proper co-ordination and the co-operation of all (DDA) saw it fit to attend this conference in order to
stakeholders, and recognizing the need to maintain the acquire a better understanding of how communities
balance between economic, environmental and socio- in Dominica can be better able to develop successful
cultural development. This year’s conference themed: community- based tourism experiences and employ
“Keeping the Right Balance: Tourism Development in an the handbook to better establish their businesses. In
Era of Diversification”, comes amidst an intensified thrust accordance with the Dominica Tourism Master Plan 2020
to develop the Caribbean more sustainably. – 2030, the Government is committed to strengthening
partnerships and offering a greater role to communities
As part of this conference, The Caribbean Tourism in tourism development, thus DDA’s commitment to
Organization in partnership with Compete Caribbean provide an enabling environment, supporting community-
hosted a Community- Based Tourism Master Class where based tourism in terms of development and encouraging
participants were introduced to the Community Tourism sustainable community-based tourism initiatives.
Enterprise Handbook. The Caribbean Community-based
Tourism Enterprise Handbook is one component of a
Community Tourism Toolkit developed by the Compete
Caribbean Partnership Facility and the Caribbean Tourism

8

TRADE SHOW &
CONFERENCE REPORTS

Rutland BirdFair Birdfair has shown itself to be the ideal platform to appeal
Lise Cuffy, Marketing Executive, DDA to nature lovers and to showcase destinations that are
eco-friendly and nature focused. Dominica was first
Destination Dominica was promoted at Rutland Birdfair represented at Birdfair in August 2017, and therefore
(Birdfair) as a desirable location for nature and wildlife a repeat appearance continued to raise awareness of
travelers, in Rutland Waters from August 16 -18. The Dominica as a birding and nature adventure paradise,
British birdwatching fair is jointly organized by the in this key UK market. As it has done in previous years,
Leicestershire & Rutland Wildlife Trust and the Royal Birdfair saw an excellent turnout of UK and overseas
Society for the Protection of Birds (RSPB) and is the nature, wildlife and birding enthusiasts celebrating
largest exhibition of its kind in Europe. Birdfair reaches all conservation and the natural world. The audience was
parts of the birdwatching and conservation industry and is largely 50+ years olds, however, there were also a number
the embodiment of the ‘think globally, act locally’ ethos. of younger nature lovers and families in attendance.
Visitor numbers exceeded 25,000.

Dominica wows at CARIFESTA 2019 Carifesta - Traditional Dance
Samantha Letang, Marketing Executive, DDA Photo Credit: DDA Image Library

A forty-one (41) member delegation inclusive of members From all accounts Dominica represented well at
of Karina Cultural Group, Sibouli Massacre Cultural CARIFESTA 2019, with our artistes performing on a
Group, Waitukubuli Dance Theatre Company, drummers regional stage giving way to greater prominence and
from Petit Savanne, Mahaut, Paix Bouche and Ti Bwa regional visibility. Plans are underway for CARIFESTA
groups, Ophelia Marie and Signal Band showcased 2021 to be held in Antigua.
Dominica at CARIFESTA XIV, held in Trinidad and Tobago
from August 16 – 25, 2019.

A cultural showcase entitled “Evolusyon” highlighted
aspects of Dominica culture during the Dominica night, to
a much-appreciated audience.

Dominica also had a display booth in the Country District,
promoting the destination along with educating persons
on items manufactured in Dominica to include herbal
teas, soaps, rums and rum punches. In addition, there
were 3 craft booths with Kalinago craft, leather goods
and other hand-made artifacts for sale. Dominica also
participated in art exhibitions as well as featuring two (2)
films at the Carifesta Film Festival; one from Alwin Bully -
Oseyi and the Masqueraders and the second from Michael
Lees - Uncivilized.

9

CRUISE

Hilary N Lawrence and his Winning poster Held annually, the FCCA Environmental Poster
Photo Credit: Hilary N Lawrence Competition seeks to promote and stimulate
environmental awareness among Caribbean students,
Dominica emerges 1st in 2019 FCCA Environmental while effectively educating our younger generation on
Poster Competition the importance of environmental protection.
Deslyn Simon, Quality Assurance Assistant, DDA
Participation in the 2019 FCCA Environmental Poster
Saint Mary’s Academy student, Hilary N. Lawrence, Competition came from the Warner Primary School,
secured first place in the senior division of the Dominica Grammar School, St. Luke’s Primary, Orion
2019 Florida Caribbean Cruise Association (FCCA) Academy and Saint Mary’s Primary. The annual FCCA
Environmental Poster Competition. He will be awarded Environmental Poster Competition is locally coordinated
cash prize of USD$ 3,000. In addition, a special luncheon by the Ministry of Tourism & Culture through the
will be held in his honor aboard a cruise ship during the Discover Dominica Authority. The selection of the
2019/2020 cruise season. This year’s competition was posters for submission to FCCA was judged by local
held under the theme” Solutions For Ocean Pollution”. artists of the Waitukubuli Artist Association.

Lawrence’s win also afforded the Saint Mary’s Academy 10
to be awarded USD $3,000. Samuel J. Fontaine
from Warner Primary School who also participated
in this year’s competition, will be receiving a check
for USD$200 for reaching the final round of the
competition.

EVENTS & FESTIVALS
WCMF 2019 ARTISTS

NIGHT ONE Throughout its existence, Nu Look has provided fans
with several mega hits including, “Loving You”, “Why Do
Asa Banton You Say You Love Me” and “Notre Histoire”. Since the
Asa Bantan, whose given 2002 release of Nu Look’s debut album, “Big Mistake”,
name is Asa Edwards, has fans began declaring their allegiance to the band they
amassed a huge following regard as one of the HMI’s living legends of Compas.
since breaking onto the
music scene in Dominica Under the leadership of maestro Arly Lariviere, Nu
and across the region Look has become a household name for Compas music
almost a decade ago. The lovers across the globe. Having played in numerous
undisputed bouyon boss venues throughout the Americas, Caribbean, and
has many hits such as “Wet Europe, Nu Look is known for pleasing every crowd,
Fete”, “Strictly Local”, “I every time. Taking over the world of Compas has not
Know People/Last Name”, been a simple task, but it is each musician’s love for the
“Do Something Crazy”, “I Sing Di Truth”, “Task Force”, craft that keeps him motivated to continue bringing fans
“Take It Anywhere”, and so much more. He is known the music they demand.
locally for his affiliation with several notable business
houses and his philanthropic events. At present, Nu Look is preparing for more performances
across the globe. The band just released “No Stress”, its
seventh studio album.

Nu Look ColtonT
Born and raised in Goodwill,
Since Nu Look hit the Compas music scene on Dominica, ColtonT is
December 1, 2000 it has quickly become one of the labeled one of the most
Haitian music industry’s (HMI) leading bands. After 15 popular young talents on
years and six studio albums, Nu Look has revolutionized the island. The rising star
the new generation of live Compas, or “Konpa Direk,” was first introduced to
while also becoming the foremost composer of the the music industry at the
HMI’s favorite Compas love songs. With its unique age of 15 when he had the
sound and charismatic performances, it is no wonder opportunity to learn the art
why Nu Look continues to dominate the industry. of lyrical composition and
music recording from a
local producer. The experience sparked a keen passion
and in 2010 ColtonT produced his first mixtape titled
“Ascendance”. The release sold over 2000 copies in
one night and established him as ‘one to watch’ in the
dancehall & reggae scene.

Continued on page 12

11

EVENTS & FESTIVALS
WCMF 2019 ARTISTS

ColtonT’s popularity within Dominica and the Caribbean Worldwide (DMW) record label. It was in April 2017 that
grew as he became the first successful Dancehall/ he renegotiated his contract with Sony due to creative
Reggae artiste from the country. He quickly blew up control issues and released five singles in 2017 after
the local circuit, performing at almost every local event restructuring his contract, including “If” and “Fall”. The
on island then scoring his first hit in 2013 with a single former generated worldwide social media activity, while
dubbed “Icecream Man”. The video reached number one the latter became the longest-charting Nigerian pop
on the Cross Caribbean Countdown on Tempo Networks song in Billboard history.
within the first week of its release. The melodious
single is a classic with its popular catch line, ‘All Girls
Wanna Have a Cup, But She Want My Ice Cream Truck’.
Demand for ColtonT continues to gain momentum after
an electrifying live performance on home soil at his
“Bomb In The City” concert. ColtonT has shared the
stage with Damian Marley, Kerwin Dubois, Beenie Man,
I-Octane and Konshens to name a few.

Davido WCK
David Adeleke better WCK is a Dominican musical force formed in 1988 to fill
known by his stage name a void left by several of Dominica’s most internationally
Davido, is a Nigerian recognized bands such as Exile One, Grammacks and
singer, songwriter, and others. The group heralded a resurgence of live music
record producer. Born and created a new wave in Dominican musical evolution.
in Atlanta and raised WCK dominated the musical landscape for more than
in Lagos, Davido made two decades with a string of hit songs and a legion of
his music debut as a fans who grooved to their music throughout the region
member of the music as well as in the UK, Canada, USA and everywhere
group KB International. their music was played. Affectionately known as CK, the
He studied Business band’s sound is a Dominican and Caribbean cultural
Administration at and musical highlight of the last and present century.
Oakwood University before dropping out to make music.
Davido rose to fame in 2011 with the release of “Dami The band which brought us “Culture Shock”, “Balance
Duro”, the second single from his debut studio album Batty”, “Original Hold Them”, “Bouyon Connection”,
“Omo Baba Olowo” (2012). “Pride and Joy”, “Riddim Like Rain”, “Mete Veye” and
so much more is a relatively new outfit led by the
In 2012, Davido won The Headies Award for Next Rated. venerable bassman Keith Goddard of the original WCK
Between 2013 and 2015, he released the hit singles and comprised of other talented Dominican musicians
“Gobe”, “Skelewu”, “Aye”, “Tchelete (Goodlife)” featuring who continue to keep the Bouyon sound playing.
Mafikizolo, “Naughty” featuring DJ Arafat, “Owo Ni
Koko”, “The Sound” and “The Money” featuring Olamide. Continued on page 13

In January 2016, Davido announced on Twitter that he 12
signed a record deal with Sony Music. Few months after
signing with Sony, Davido founded the Davido Music

EVENTS & FESTIVALS
WCMF 2019 ARTISTS

Patrice Roberts January 16, 2011. The occasion was a concert in Miami’s
Trinidadian soca diva Bayfront Park called “Before the Dawn.” After eleven
Patrice Roberts has one months in captivity, the legendary reggae artiste had
of the most impressive been granted the opportunity to perform for one night
and diverse catalogs of to help fund his legal defense against an extremely
any soca artiste, male problematic case which had already resulted in one
or female. Roberts' first mistrial and allegations of juror misconduct.
international recognition
came from the song Buju was joined by a star-studded lineup of fellow
"The Islands" recorded musicians and staunch supporters, from DJ Khaled
with her cousin Bunji and Sean Paul to Stephen “Ragga” Marley and Damian
Garlin. Shortly after, “Jr. Gong” Marley—to name a few. Buju opened his
Patrice joined Machel emotional set with “Close One Yesterday,” a song about
Montano's HD Band and surviving against all odds. “Don’t you go down,” he
was featured on several of their recordings and live sang. “Keep your head above the water. One day things
performances. must get better.” His final selection of the night was a
prayerful rendition of “Psalms 23” alongside Gramps
In 2006, Patrice Roberts became the youngest female Morgan: “Goodness and mercy all my life shall surely
artiste to win a road march title with the song "Band of follow me / And in Jah’s house forevermore my dwelling
D Year” which also featured Montano. She consistently place must be.” A few weeks later, Buju’s album “Before
released hits in the years to follow building an the Dawn” won the Grammy Award for Best Reggae
impressive catalog with classics such as "Sugar Boy", Album—the artiste’s first win after four previous
"Mo Wuk" and "Wukking Up". nominations. But it would prove to be a bittersweet
victory.
After taking a break to become a mother, she returned
with "Big Girl Now" now widely considered as her Buju Banton came into the game like a champion. His
signature song. Some of her other recent hits include voice was a lionesque roar that instantly electrified
"A Little Wine", "Old and Grey" and "Sweet Fuh Days". listeners, sounding impossibly powerful coming from a
Patrice is a seasoned stage performer who has opened youth with such a skinny frame.
for Beyonce.
Even after Buju managed to elevate himself to become
NIGHT TWO an internationally renowned recording artiste, Buju
never forgot the poverty of his childhood years. He has
Buju Banton used his music to serve as a voice for the voiceless, and
“Be strong,” sang he recently established the Lend a Hand Foundation to
Buju Banton the make a difference in the lives of at-risk children, both in
last time he set foot Jamaica and all around the world.
onstage before a live
audience. “Hold a In years to come, Buju Banton would elevate his stature
firm meditation. One within the world music community, collaborating with
day things must get American rap stars like Fat Joe as well as the rock band
better.” The date was
Continued on page 14

13

EVENTS & FESTIVALS
WCMF 2019 ARTISTS

Rancid, not to mention his close working relationship Major Lazer on tracks such
with the Marley family. He toured the world, spreading as “Its a Carnival”. Bunji
consciousness-raising music to the four corners of the Garlin is available as a solo
earth. He also built up his own studio on Red Hills Road performer, in combination
in Kingston Jamaica, establishing his own Gargamel with Fay-Ann Lyons and/or
Music imprint to release his own work and give aspiring the Asylum Band.
youths a chance to be heard. He continued releasing
timeless albums like Inna Heights, Unchained Spirit, Fay-Ann Lyons has
and Friends for Life. been turning heads with
her tantalizing stage
“There is a big void without Buju Banton in the music,” performances and high
veteran reggae singer Cocoa Tea told Billboard. “He was energy soca songs
always touring, always working. He started that work including “Display” and “This is Carnival”. In 2008 Faye-
as a teenager, and he worked until he was decades into Ann won her second road march title with the infectious
his career,” said Pat McKay, director of programming “Get On”. She followed up in 2009 with yet another road
for reggae at Sirius XM. “In that time he built a world march title while making history as the first female to
community fanbase. They still miss him and they still win the Soca Monarch title with her "Meet Superblue".
want to hear from him. His work still has value, it’s still She also won the Groovy Soca Monarch with "Heavy
quotable and the aspirations of that work will always T Bumper". She is available as a package with Bunji
ring true.” Garlin, on tracks or with the Asylum Band.

It has been a long time coming, but the dawn Buju sang Cadence All Stars
about in his Grammy-winning album is almost here. And
just as the artiste promised, “Joy cometh in the morning.” Cadence will be represented by an all-star cast from
Dominica made up by Gordon Henderson, Ophelia Marie
Bunji Garlin and and Linford John.

Fay-Ann Lyons Gordon Henderson
A true Caribbean artiste
Bunji Garlin bridges Gordon Henderson
the gap between the who was raised in the
Caribbean's most well- town of Portsmouth
known musical genres on Dominica’s north-
of reggae and soca. A west coast, was a child
consummate performer prodigy who wrote
known for his fiery lyrics, and sang his own
and fearless freestyles compositions from an
Bunji first rose to early age. A calypso
prominence in his native performer at his alma-
Trinidad and Tobago as the mater, the Saint Mary’s
Ragga Soca Monarch, before capturing multiple Soca Academy, Gordon would go on to play with a number of
Monarch titles. “Differentology” took Bunji's sound outstanding local bands during the early period of the
beyond the Caribbean. He continued to expand his 1970’s. In 1971, he would travel to Guadeloupe and join
sound collaborating with EDM powerhouses such as
Continued on page 15

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EVENTS & FESTIVALS
WCMF 2019 ARTISTS

up with the then popular Vikings Guadeloupe, penning Ophelia is a university-trained social worker. Her social
the highly popular soul track, “Love”, which would action reaches several chorales, cultural enthusiasts,
propel him to instant stardom in the French West Indies. senior citizen groups and the youth
He would use his success with Vikings to attract a
group of young exciting Dominican musicians, including Linford John
Fitzroy Williams, Julie Mourillon, Vivian Wallace, Oliver Linford John who is the
Cruickshank and Kremlin Fingal with Guadelopean former front-man for Bill-
Pierre Labor, to form what became the creators of a O-Men, a 1970’s Cadence
new music genre, Cadence-lypso. band, and is considered one
of Dominica’s best vocalist,
Ophelia Marie will bring to the stage his
Ophelia who burst onto powerful vocals, smooth
the music scene in the late stage presence and dynamic
1970’s with her mega hit, personality. Together with
“Aie Dominique”, which has other Dominican musicians
sold in excess of 100,000 such as Fred Nicholas,
copies, is a Dominican George “Zyro” St. Hillaire, Roger Aaron and Andrew “
institution, who has Bird” Bellony, they teamed up with the late Bill Thomas,
transcended the musical to create the highly versatile Bill-O-Men, one of the
landscape of her native greatest ever Cadence bands which unfortunately only
Dominica and has become stayed together for just about two years. Linford’s
a major force on the music vocal prowess in the French Antilles, having also played
scene throughout the Creole- speaking world and with 70’s popular Martiniquan band, Simon Girard,
in many parts of the wider Caribbean. She is widely made him an early choice to lead the legendary Kassav.
credited for inspiring a new generation of singers and The Salisbury native, who is now based in the USA and
performers from Dominica and the Creole world to still plays music, is from a generation of musicians who
world-class super-stardom. gave Dominican music its distinctive sound and world-
class character. Known for his vocals on such hits as
The award-winning singer has won many awards in “Voisine”, “Marie Claude”, “Mon Dieu”, “Ma Famille
Dominica and in other parts of the world for her music, et Moi”, and “Greve General” with his Bill-O-Men
her community activism and pioneering spirit in several bandmates, he promises festival patrons more magic
areas of social and cultural development. Among the and more nostalgic moments to savour and take back
many awards she has received include The Sisserou with them long after the festival is over.
medal of honour in 1989 and the Caribbean Cultural
Icon award from the CARIFESTA committee - the only Continued on page 16
person to be awarded in the musical field. Of all the
awards she has received Ophelia cherishes her Lifetime
Achievement Award received from Sacem in Martinique
the most. She is also very appreciative of her first one,
the Maracas d’Or in Paris in 1981, as well as the Golden
Drum Award in Dominica in 1986.

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EVENTS & FESTIVALS
WCMF 2019 ARTISTS

To date, Triple Kay is one of the most popular bands
in the region with numerous music videos and live
shows broadcasted on various international television
networks and social media sites and the name has
become synonymous with excitement, hype,
showmanship and energy. The band has performed at
many festivals locally and abroad and has proven to be
proud ambassadors of Dominica.

Triple Kay International Zouk All Stars
“Journeying to take Dominica and its music throughout
the world” is the motto that governs the efforts of the Zouk will be represented by artistes from Dominica,
group and fosters the environment for its eminence Martinique and St, Martin. The Zouk All Stars will be
during its reign. made up of Mel, Princess Lover, Eric Virgal and Oswald.

The name of the band stems from the three founding Mel
members (hence the word Triple) from the scenic village
of Laudat whose main goal was Kulture And Youth. She has been referred
Over the years, this three-member group has grown to as the Rihanna of the
into a full eleven-member band of dedicated, talented French world, The little
hardworking members who have collectively contributed Dominican Pearl and The
tremendously to its continuance and growth. Nature Isle’s Flower (all
references to her island of
To date, the band has produced over 9 albums. Their birth, Dominica). Beautiful,
latest being “Bubblin” in 2012. The main goal of the young and very talented,
band is to please its fans all over the world. In addition Mel is quickly becoming a
to the Bouyon Music, which is a musical genre coming household name, and face.
from the homeland Dominica a beautiful island in Her voice is smooth and soothing, and makes listeners
the Caribbean, they also play zouk, compass, reggae, not want to leave. Even more extraordinary is her mixture
cadence, and dancehall. The mastering of these different of English, French, Creole and even Spanish in her
types of music created significant growth, taking the original compositions. With over sixteen million (16M)
band to a whole new level. In this new technological combined Youtube views, this little island gem is quickly
era, the production of complete cd’s / albums may not rising to stardom with hits such “No Money No Lovo”, “En
be a prudent business decision therefore the band has Fwa” and “Touch Me”.
concentrated on producing a number of singles and
music videos throughout the year keeping current with Princess Lover
the times and also allowing the fans to catch what’s new Princess Lover, whose real
almost instantaneously. name is Nicole Neret, is a
zouk singer, who combines
with ease her other musical
influences such as reggae,
French and international
variety, soul and even

Continued on page 17

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EVENTS & FESTIVALS
WCMF 2019 ARTISTS

R&B, her interpretations and her musical color. This Oswald
lovely Martiniquan is an exceptional songwriter and Born Oswald Clerveus,
performer who even lends herself to the production in French St. Martin this
game on certain occasions, and makes us travel with zouk, RnB, Compa singer,
her writings, her melodies, her emotions and her wide songwriter and producer
enchanting vocal performances. goes by the stage name
“Oswald”. Oswald, who
In 2003, Princess Lover began her solo career with the became an orphan at
album entitled JUSTE MOI Part1 at PL records / Section age 13, when he lost
Zouk. The album immediately invaded the world of Afro- his parents, has been
Caribbean music with its diverse rhythms, mesmerizing channeling his emotions
voice, piercing melodies and the many featurings like into his songs, making him
those of Sonia Dersion, Jocelyne Labylle, Ali Angel, a passionate musician with deep sincerity in his lyrics.
Frederick Wurtz, and his brother Master MX. The album
was certified album of the year and sold more than In 2007, he won the fifth edition of the “Defi Lyceen” in
70,000 copies. Guadeloupe, where he faced sixteen other Caribbean
participants. He has performed alongside noted
“Mon Soleil” the first single from the album, became musicians such as Ralph Tamar, Tania Saint-Val,
a world-wide phenomenal success, rewarded by an Dominique Coco, and Martine Sylvestre.
Afro-Caribbean Arts Trophy that bestowed on her
best female performer of the year 2006. This song is His first maxi single “My life” recorded in Yard Studio
definitely a Caribbean classic. Today, everyone knows in Saint Martin has become a favourite amongst his
her hit “Mon Soleil”, she sells thousands of copies of her fans. In 2010, Oswald released singles “Nan Lanmou
albums and has more than 130,000 fans on Facebook laj pa ekziste” and “Ton absence” a duo, which featured
who she calls “Mes Soleils”. the talented Misty Jean. In 2011, he released “I Need
Your Body” which instantly became a hit worldwide.
Eric Virgal He released his first studio album on April 15, 2011.
Eric Virgal, born in Fort- Oswald’s songwriting, composing and singing skills
de-France in Martinique, coupled with his ability to sing in English, Creole and
is an author, composer, French makes him a versatile musician able to perform,
performer of zouk and entertain and thrill audiences in any environment.
French producer. He also
produces events and TV Extasy Band
shows for Martinique, Founded in 2009, Extasy is a 9 member Dominican band
Canadian and American known for their Caribbean fusion style that is heavily
television. His hit songs influenced by their Creole culture. The band’s music
have seen him touring has a strong Haitian Compas foundation with elements
the French West Indies, of other genres to include Dominica’s Bouyon and
Haiti, French Guyana, Africa, France, etc. He has made Cadence, Reggae from Jamaica, Soca from Trinidad,
many duets with the singer Orlane. On his 2002 album and sounds from Latin Caribbean which combine to
“ZikZag”, he composed the song “Aimé Césaire” in form their unique hybrid sound.
homage to the poet. .

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EVENTS & FESTIVALS
WCMF 2019 ARTISTS

Continued on page 18 Stars competition, Jamaica's most popular talent
To date Extasy has search competition.
released eight (8)
singles, “Moutwe Yo”, Romain Virgo has since evolved into one of reggae
“All of Me”’ (a Compas music's most promising stars with his uplifting and
cover of the popular entertaining music and performances. His positive
John Legend’s song), contribution to the musical landscape has been widely
“Doudou Pa Kite”, recognized; UK crooner Sam Smith approved Virgo's
“System Bande”, cover of Smith's “Stay With Me” via twitter while
“Pouvwa Lamou”, Jamaica's Prime Minister presented Virgo with The
“Fanatic Compas”, Youth Award for his outstanding contribution to the field
“My Love” and “If you of Arts and Culture. He also earned a standing ovation
Don’t Know Me” which have all been fan favourites and from country music's elite in 2011 as the first Jamaican
its latest single “Away”, which is a crossover love song artiste to perform at the Academy of Country Music
sung in English and Creole. Awards in Nashville, Tennessee.

Extasy’s extensive and diverse repertoire, combined The charismatic yet humble entertainer is in constant
with steady performances around the island, has demand, performing annually on festivals worldwide
earned them a huge grassroots following. They are no including Germany's Summerjam and Jamaica's
stranger to the bar circuit where they developed their Reggae Sumfest.
following and perform at a number of private events
each year. Etana

NIGHT THREE Etana is a Grammy
nominated reggae soul
Romain Virgo singer/songwriter who
Romain Virgo is a young focuses on uplifting
Jamaican singer- messages and
songwriter equal parts inspirational music. Etana,
lover and freedom-fighter whose name means "the
with themes of love and strong one" in Swahili is
social-commentary being widely considered as the
prominent subjects of leading female voice in
his songs such as “Caan contemporary reggae music. She rose to prominence
Sleep” and “Who Feels in 2006 with her breakthrough track “Wrong Address”,
It Knows It”. Virgo is also an emotive lament reflecting the lack of employment
well-known for reggae- prospects for Jamaicans living in violence-plagued
got-soul-remakes of popular songs such as Michael communities. The fusion of acoustic folk with roots
Bolton's “Soul Provider”. Virgo’s ascent to prominence reggae cadences and strains of neo soul influences
began with the television choir contest All Together Sing heard in “Wrong Address” would become her signature
in 2006. The following year he became the youngest sound. “Wrong Address” reached number 1 on several
contestant at the age of 17 to win the Digicel Rising Jamaican charts.

Continued on page 19

18

EVENTS & FESTIVALS
WCMF 2019 ARTISTS

Etana's critically lauded debut album “The Strong One” VAYB is currently based in New York and has performed
included the duet with Italian reggae artiste Alborosie throughout the world, most notably in US cities Miami,
“Blessings” and her unwavering declaration of self- Boston, Chicago, Atlanta, Orlando, and many more.
assurance “I Am Not Afraid”. Throughout their most recent tours in Martinique,
Guadeloupe, France, Canada, the band has participated
She has since amassed an impressive catalog with a in the promotion of Haitian Compas and strengthened
diverse range of releases including “Roots”, “Reggae its footprint.
(Your'e the One)” and “Better Tomorrow”. The Strong
Army, her intensely loyal fan-base have helped in The group has defined a versatility that enables them to
making Etana one of the most in-demand reggae deliver a debut album “Game Over” filled with melodies
artistes. In 2018 Etana made history by becoming the that will captivate audiences and also reveal their
first female in 21 years to be nominated for a Grammy talent, their originality in each track and bring about a
award in the category of Best Reggae Album. renaissance.

VAYB Signal Band
The landscape of Haitian music has changed and
enriched by the colors and sounds of VAYB. A new Formed August 2010, Signal Band has introduced
generation of Compas has emerged. The group’s to Bouyon Music a distinct attention to lyrical craft,
styling infuses diverse genres of music that transcends infectious melodies and rhythms.
cultures and sounds, bringing a fresh and innovative
blend to Haitian culture. The youthful group has adopted a style which it dubs as
Bouyon Love with two successful projects of that kind;
VAYB compromises 8 talented members. Their musical “Baby Come Back” and “Ani Ba Yo Love.” In 2018, Signal
careers began separately but today they have joined Band released its debut Bouyon album “Signature”,
forces and strive to keep their music fresh, animated, with domestic and regional features, allowing it to top
yet imprinted with the Compas rhythms. With musical Dominican and Caribbean streaming charts. Other
icons like Mickael Guirand from Carimi and Shedly successful projects of the band include “Riddim Drop”,
Abraham, one of the most talented drummers and “Land of D Bouyon” and “10:1”. The group of young
producers in the industry, VAYB with only a year and a Bouyon Ambassadors has travelled to perform these
half under their belt will take no time to conquer the all singles and many more in countries such as Anguilla,
so demanding Compas fans. Bequia (St. Vincent & Grenadines), and Trinidad &

Continued on page 20

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EVENTS & FESTIVALS
WCMF 2019 ARTISTS

Tobago for Carifesta XIV. They have showcased their A favorite in his native Grenada for many years, Mr. Killa
versatility through accompaniment of QTS Talent won his country's first ever National Teen Talent Search
Search, DBS Christmas Song Contest, Junior Calypso Competition at the age of 15. He would go on to win his
Monarch, Farmer Nappy, Kerwin Du Bois, Preedy, first National Soca Monarch title in 2004 with “Thunder
Marzville, Dominica’s Lady of Song Ophelia Marie, and Rags”. This earned him a place in Trinidad and Tobago's
participation in the NCCU Cadence-Lypso Competition. International Soca Monarch competition in 2005 where
he finished in the top 5.
In its capacity as promoter, the group has successfully
hosted several events; with the highest in magnitude In 2006 Mr. Killa won Grenada's Groovy and Soca
being Lumi-Nation Jouvert Band, 2-peat Best Jouvert Monarch titles. He pulled another double-win three years
Band awardees. later by winning the Soca Monarch and Road March titles
in 2009.
Signal continues to support numerous events and
pageant contestants in the capacity of sponsor. The While other regional hits and titles followed “Rolly
group has donated to non-profit organizations while Polly”, Mr. Killa's tribute to plus-plus-sized women
being the host of two anti-violence campaigns, thus went viral in 2014 making him a household name
being awarded at the National Youth Rally 2013 for throughout the Caribbean. The popularity of the song
Music and Community Development. and its accompanying music video led to performances
throughout the diaspora and by the end of the 2014
Soca Stars season Mr. Killa was widely considered the best stage-
Soca Stars will be well represented by Mr. Killa from performer in the Caribbean. 2018's “Oil It” also became
Grenada, Tasha P from Dominica and Motto from St. Lucia. an internet sensation with dancers and dance crews
from as far away as Korea, Russia, Chile and Norway
Mr. Killa posting their choreographed videos. In 2019 Mr. Killa
The winner of the went viral again with the song “Run Wid It” a call to
International Power Soca action which had fans at his performances picking up
Monarch title in 2019, Mr. anything they could get their hands on including other
Killa made history as the fans and running with it. His first release after the title
first non-Trinidadian to “Advantage” quickly became a crowd favorite.
win the competition with
his undeniable hit “Run Mr. Killa’s international appeal has led to performances
Wid It”. in China, Europe, Latin America and beyond.

Born Hollice Mapp in Continued on page 21
Grenada, Mr. Killa is a
versatile soca singer
and an exceptional entertainer. His unique sound
incorporates elements of EDM, dancehall and other
genres while remaining authentic soca. His electrifying
stage presence defies explanation; it must be
experienced to be truly understood.

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EVENTS & FESTIVALS
WCMF 2019 ARTISTS

Tasha P Motto

Tasha P, well known for Lashely 'Motto' Winter is a
her soulful and melodious soca artist from Saint Lucia
musical chords, began her who is one of the leading
musical career when she artists in the Dennery-Soca
was only 5 years old and genre. A native of Grace,
joined her school choir. She Vieux Fort Motto migrated
would later compete in the to the US in 2012 where
Junior Calypso Monarch he currently resides in
before moving on to the Brooklyn, New York. A self-
big stage to compete in the taught musician/producer,
National Calypso Finals Motto explains that “I was
which she won in 2011, not following music, I was
making history as the first just doing it for leisure, I was
female to win that title in Dominica. Tasha P participated studying school.” Motto earned a Bachelors in
in singing competitions locally such as the Digicel Mass Communication with a concentration in video
Rising Stars in 2006, 2007 and 2008. She is also an production from Barton College in North Carolina.
active member of the Sixth Form Sisserou Singers, a Motto first gained attention with riddims he produced
chorale music group. Tasha P is best known for her including the Pim Pim Riddim, which featured soca
performances with the Swingin Stars band which she powerhouses such as Machel Montano and “Party Lit”
joined in 2009 and more recently for her collaboration by Motto and Lyrikal.
with Machel Montano in the last 5 years. She has also
participated in other regional calypso competitions
where she performed creditably even winning the WIW
Calypso Monarch competition in 2014.

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LOOKING AHEAD

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