A Team For All_WIP

A Sports Marketing Platform

LIKE NO OTHER

A National Obsession

Football is # 1

Interest Viewership

Digital

Moments that Stop
the Country

Reach & Penetration

30m 84,000

World Cup viewers Fans at Wembley

23m

Supporters

Open to Everyone

Brand Preference

Grass“rToohtseFobotebaallutiful game
has the power to
unite like no
other sport.”

– Roger Duthie,

Emirates

Progressive Respectful Inclusive
Determined Excellent

Hope. Fear. Agony. Joy.

Consumer Engagement

12m unique visitors
5m CRM users by 2020
13m followers

Nationwide Connections

Marketing Platform

Iconic Nationwide World
Infrastructure class
Wembley
24 St.George’s Park

England teams

22,000

Clubs

7m

Players

A Clear Purpose. A Brighter Future

Business Growth

Brand Leadership

x5 brand consideration

“ Football has a strong platform on which
to build successful commercial programmes.
It is the most popular sport engaging
society across age, gender and ethnicity.
”– Austin Houlihan, Sports Business Group, Deloitte

Media Value

13 mins brand exposure

per hour of broadcast

England

Football is # 1

“Playing for your country is one of the greatest
honours you can have.” – David Beckham