SYLLABUS 1.1

EDITION 1.1 (JANUARY 2020)

SIMPLE LINEAR REGRESSION 4202120 11

5
5.1 Simple Linear regression model
5.2 Linear Correlation

Sub Total Hours 26 16 0 8 6 10 0 66
Assessment
Continuous Theory Test 4
Assessment Theory Assignment 2000200 2
Report Writing 1000100 2
1000100 6
Final Final Theory 14
Assessment 3000300

Sub Total Hours 7000700
80
Total Student Learning Hours (SLT) 2

Credit Hours (SLT/40)

Main 1. Howard M.Reid,SUNY Buffalo State (2014). Introduction to
References Statistics:Fundamental Concepts and Procedures of Data Analysis.
QA276.12.R45 2014

Additional 1. Johnson, R. A., & Bhattacharyya, G. K. (2018). Statistics: principles and
References methods. Wiley.

Other 2. Malim, M. R., & Halim, F. A. (2011). Business statistics. Oxford Fajar.
Additional 3. Lee A. Kirkpatrick (2012). A Simple Guide to IBM SPSS®: For Version
Information
20.0. Cengage Learning. ISBN: 9781285402888
4. Brigitte Baldi & David S. Moore (2011). The Practice of Statistics in the

Life Sciences and Student CD. W H Freeman & Company. ISBN:
9781429252355
5. Dr Abdul Hadi Yaakub, Ong Beng Sim et al. (2012). Mathematics For
Matriculation Semester 2. Fourth Edition. Malaysia: Oxford Fajar Sdn.
Bhd., ISBN: 9789834720056

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 87

ENTREPRENEURSHIP
SYLLABUS

EDITION 1.1 (JANUARY 2020)

KOLEJ KEMAHIRAN TINGGI MARA/MARA-JAPAN INDUSTRIAL INSTITUTE/INSTITUT KEMAHIRAN MARA

DIPLOMA IN ENGINEERING / ENGINEERING TECHNOLOGY

Course Title START-UP ENTERPRISE

Course Code DUB40042

Classification Common Core

Level Diploma

Synopsis This course is offered to equip students with the necessary entrepreneurial skills
including critical thinking skills and lifelong learning skills. The course covers
such as entrepreneur mindset, market segmentation, business component,
business model canvas and financial planning.

Name(s) of Pn Ayushafiza Bt Zulkifly
Academic
Staff

Semester and Refer to related programme structure
Year Offered

Credit Value 2
None
Pre-requisite
(if any)

After completing this course, the students should be able to:

Course CLO 1: Identify concepts of entrepreneurial knowledge in developing ideas by
Learning using critical thinking skills. (PLO2, C4)
Outcomes
(CLO) CLO 2: Display entrepreneurial skills by executing real
business. (PLO11, A5)

CLO 3: Prepare a Business Model Canvas for start up enterprise. (PLO12, A4)

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 89

EDITION 1.1 (JANUARY 2020)

CLO Learning Teaching & FTF + Assessment Weightage (%)
Outcome Learning NFTF Method
Domain Methods (Hours)

Teaching & 1 Problem Lecture, 3 3 Theory Assignment 10%
Learning And analysis Brainstorming, 70%
Assessment Discussion 20%
Strategy
Project Discussion, Project,
2 Management Group Work,
Business 19 17 Portfolio Report,
and Finance Simulation Presentation

3 Life Long Discussion, 6 6 BMC Report,
Learning Group Work, Presentation
Business Pitching

Transferable Project Management and Finance, Life long learning
Skills
Pass – 50 marks and above
Grading Fail – Other than the above
Scheme

Mapping of CLO P PP Teaching & Assessment
the Course E EE Learning Methods Methods
Learning O OO
Outcomes 1 23
(CLO) to the
Program PPPPPPPPPPPP
Educational LLLLLLLLLLLL
Objectives OOOOOOOOOOOO
(PEO) and 1 2 3 4 5 6 7 8 9 10 11 12
Program
Learning CLO1 √ Lecture, Theory Assignment
Outcomes Brainstorming,
(PLO) Discussion

CLO2 Discussion, Project,
Portfolio Report,
√ Group Work, Presentation

Business Simulation

CLO3 Discussion, BMC Report,
Presentation
√ Group Work,

Business Pitching

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 90

EDITION 1.1 (JANUARY 2020)

Unit Content FTF (Hours) NFTF (Hours) SLT
L TPOL TP
ENTREPRENEUR MINDSET
1001200 4
1 1.1 Introduction to business
1.2 Business structure 1001200 4
1.3 Business registration
4002600 12
BUSINESS MANAGEMENT
6002800 16
2 2.1 Introduction to management
2.2 Management principles
2.3 SWOT Analysis

BUSINESS MODEL CANVAS

3.1 Introduction to Business Model Canvas
3.2 Key Partners
3.3 Key Activities
3 3.4 Key Resources
3.5 Value Proposition
3.6 Channels
3.7 Customer Segment
3.8 Customer Relationship
3.9 Cost Structure
3.10 Revenue Streams

BUSINESS COMPONENTS

4 4.1 Marketing mix (7P's)
4.2 Unique Selling Point
4.3 Branding
4.4 Ethics

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 91

EDITION 1.1 (JANUARY 2020)

BUSINESS FINANCIAL

5 5.1 Introduction to business financial 60 0480 0 18
5.2 Cash flow statement
5.3 Profit and loss statement 0 10 26 0 0 54

Sub Total Hours 18 0 0140 0 6
0 2 10 0 0 14
Assessment 0140 0 6
0 4 18 0 0 26
Theory Assignment 10
80
Continuous Project, Portfolio Report, Presentation 2 0 2
Assessment

BMC Report, Presentation 10

Sub Total Hours 40

Total Student Learning Hours (SLT)

Credit Hours (SLT/40)

Special Computer Lab with internet access, Office workstation room
Requirements

Main 1. Wan Nong Muzaffar (2016). Kuasai Formula Perniagaan. Published by Group
References Karangkraf. ISBN: 9789678607278

Additional 1. Sarimah Hanim, Aman Shah & Cecilia Soon Teik Lan (2013). Polytechnic
References Series Entrepreneurship. Third Edition. Oxford Fajar Sdn. Bhd., ISBN :
789676590527.
2. Philip Kotler (2011). Koltler On Marketing. Kuala Lumpur : PTS Profesional
Publishing Sdn. Bhd., ISBN : 9789675226519.
3. Tengku Akhbar (2008). Simple Guide To Business Planning. Leeds
Publications, ISBN : 9789832431893.
4. Sofian Md Auzair. (2012). Perakaunan Dan Kewangan Untuk Bukan Akauntan.
Leeds Publications, ISBN : 9789833794485.

Other
Additional
Information

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 92

EDITION 1.1 (JANUARY 2020)

KOLEJ KEMAHIRAN TINGGI MARA/MARA-JAPAN INDUSTRIAL INSTITUTE/INSTITUT KEMAHIRAN MARA

DIPLOMA IN ENGINEERING / ENGINEERING TECHNOLOGY

Course Title DIGITAL ENTERPRISE

Course Code DUB51052

Classification Common Core

Level Diploma

Synopsis This course is offered to equip students with the necessary entrepreneurial skills
including critical thinking skills and lifelong learning skills. The course covers
topics such as digital entrepreneurship, social media marketing, new marketing
tools and website development.

Name(s) of Pn Ayushafiza Bt Zulkifly
Academic
Staff

Semester and Refer to related programme structure
Year Offered

Credit Value 2
DUB40042 - START-UP ENTERPRISE
Pre-requisite
(if any)

After completing this course, the students should be able to:

Course CLO 1: Develop digital business platform by using critical thinking
Learning skills. (PLO2, C5)
Outcomes
(CLO) CLO 2: Practice entrepreneurial skills through digital soial media platform.
(PLO11, A5)

CLO 3: Prepare a periodical business performance analysis for continous
improvement. (PLO12, A4)

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 93

EDITION 1.1 (JANUARY 2020)

CLO Learning Teaching & FTF + Assessment Weightage (%)
Outcome Learning NFTF Method
Domain Methods (Hours)

Teaching & 1 Problem Lecture, 10 6 Theory Assignment 30%
Learning And analysis Brainstorming, 60%
Assessment Discussion 10%
Strategy
Project Discussion, Digital Project,
2 Management Group Work,
Digital Business 20 14 Digital Project
and Finance Project Report,

Presentation

3 Life Long Discussion, 4 2 Portfolio Report,
Learning Group Work, Presentation
Business Analysis

Transferable Project Management and Finance, Lifelong learning skills
Skills
Pass – 50 marks and above
Grading Fail – Other than the above
Scheme

Mapping of CLO P PP Teaching & Assessment
the Course E EE Learning Methods Methods
Learning O OO
Outcomes 1 23
(CLO) to the
Program PPPPPPPPPPPP
Educational LLLLLLLLLLLL
Objectives OOOOOOOOOOOO
(PEO) and 1 2 3 4 5 6 7 8 9 10 11 12
Program
Learning CLO1 √ Lecture, Theory Assignment
Outcomes Brainstorming,
(PLO) Discussion

Discussion, Digital Project,

CLO2 √ Group Work, Digital Project Report,

Digital Business Project Presentation

CLO3 Discussion, Portfolio Report,
Presentation
√ Group Work,

Business Analysis

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 94

EDITION 1.1 (JANUARY 2020)

Unit Content FTF (Hours) NFTF (Hours) SLT
L TPOL TP
INTRODUCTION TO DIGITAL
ENTREPRENEURSHIP 2002600 10
1 1.1 Fundemental of Digital Entrepreneurship
1.2 Supplier search 6 0 0 4 10 0 0 20
1.3 Agent and Dropship
1.4 Market Segmentation 8 0 0 2 10 0 0 20

SOCIAL MEDIA MARKETING 2002200 6

2 2.1 Online Marketing Tools
2.2 Facebook marketing
2.3 Instagram marketing
2.4 Whatsapp marketing

NEW MARKETING TOOLS

3 3.1 Marketplace
3.2 Video marketing
3.3 Email marketing

WEBSITE DEVELOPMENT

4 4.1 Importance of website
4.2 Search Engine Optimization (SEO)
4.3 Design the website
4.4 Google Ads

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 95

EDITION 1.1 (JANUARY 2020)

Sub Total Hours 18 0 0 10 28 0 0 56
Assessment
Theory Assignment 0140 0 6
10 0 12
Continuous Digital Project, 0280 0 6
Assessment Digital Project Report, 20 0 24
Presentation 0140
10 0 4 16 0
Portfolio Report, 40
Presentation 80
2
Sub Total Hours

Total Student Learning Hours (SLT)

Credit Hours (SLT/40)

Special Computer Lab with internet access, Office workstation room
Requirements

Main 1. Wan Nong Muzaffar (2015). Kuasai Perniagaan Internet. Published by Group
References Buku Karangkraf. ISBN : 9789678606493

Additional 1. Akins, Joanna (2015). Quick Win Digital Marketing. Published by Oak Tree
References Press ISBN No: 9781781190548
2. Ammar Zahar (2014). Ledakan Facebook. Seri Kembangan, Selangor :
Jootawan Group
3. Ammar Zahar (2014). Strategi Pelancaran Produk: Bagaimana Menghasilkan
4 Angka Dalam Masa 24 Jam. Seri Kembangan, Selangor : Jootawan Group.
4. Andrews, Adrian (2015). Social Media Marketing. Published by
internetcheatsheets.blogspot.com. ISBN: 9781304826589

Other
Additional
Information

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 96



EDITION 1.1 (JANUARY 2020)

LIST OF MARA TECHNICAL ADVISORY COMMITTEE (MTAC)
PENGAJIAN ISLAM / PENDIDIKAN MORAL

_________________________________________________________________________

1. MOHD ZULFAUZI BIN MOHAMAD - MODERATOR
BKT COORDINATOR
2. DR MD NOOR BIN HUSSIN
3. NOORAZI BIN RANI - PENSYARAH KUIS

4. ZARADI BIN SUDIN - PENSYARAH IPG KAMPUS
5. MOHD FAIRUS B. ISMAIL BAHASA ANTARABANGSA
6. MOHD NOR AZMIL BIN ABDUL KADIR
7. NOR HESHAM BIN MAT JUSOH - IPG KAMPUS ILMU KHAS
8. SHAHMIR BIN HJ ISMAIL
- IKM BESERI
9. ABDUSSAMAD BIN ABU HAMAD
- PENSYARAH IKM LUMUT
10. KHAIROL ASROF BIN HASSAN
11. AZNI BINTI CHE All - PENSYARAH IKM BESUT

12. KAMALIAH BINTI RAHMAT - PENSYARAH IKM
SG.PETANI

- PENSYARAH SEBERANG
PERAI UTARA

- PENSYARAH MJII

- PENSYARAH KKTM SRI
GADING

- PENSYARAH IKM JOHOR
BAHRU

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 98

EDITION 1.1 (JANUARY 2020)

LIST OF MARA TECHNICAL ADVISORY COMMITTEE (MTAC)
ENGLISH & COMMUNICATION STUDIES

_________________________________________________________________________

1. ANIS BT MISBAH - MODERATOR
BKT COORDINATOR
2. RAFIDAH BT MOHAMAD ISMAIL
- MODERATOR
3. DR RAHMAT ISKANDAR BIN KHAIRUL BKT COORDINATOR
SHAZI
- STRAND
4. ASLAM KHAN BIN SAMAHS KHAN
- ERICAN GROUP
5. DR. NURHASMIZA BINTI ABU HASAN EDUCATION
SAZALI
- PENSYARAH UNIVERSITI
6. WAN SABARINA BINTI MOHD RASHID TEKNOLOGI MALAYSIA

7. TUN MAFIZA BT TUN MAJID - PENSYARAH IKM KUALA
LUMPUR
8. ZAKRI ARIF BIN RAMLI
- PENSYARAH IKM
9. SYAMSUL ANUAR B SAMSUDIN SEBERANG PERAI UTARA

10. SITI RAILAH BT ABDUL RASHID - PENSYARAH KKTM
LENGGONG
11. NOR MAIZATULAKMA BT KAMARUDIN
- PENSYARAH IKM SUNGAI
PETANI

- PENSYARAH KKTM
KEMAMAN

- PENSYARAH KKTM
KUANTAN

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 99

EDITION 1.1 (JANUARY 2020)

LIST OF MARA TECHNICAL ADVISORY COMMITTEE (MTAC)

MATHEMATICS
_________________________________________________________________________

1. MOHD ADLAN BIN HJ BADARUDIN - MODERATOR
2. ASSOC. PROF. TS. DR. ZURAIDA BKT COORDINATOR

BINTI ABAL ABAS - PENSYARAH UTeM
3. MOHD RIDZUAN BIN MOHD ALI
4. ZAIFILLA FARRINA BINTI ZAINUDDIN - PENSYARAH UNIVERSITI
5. NORHAYATI BINTI BAKRI TEKNOLOGI MARA
6. SAHMIAZAM BIN SALIKAN
7. SAIFUL MUZEINI BIN MARIDUAN - PENSYARAH UNIVERSITI
8. MOHD HAZIM AS RAN BIN ABDULLAH KUALA LUMPUR

9. NOR IRYANTI LINDA BINTI JOLIS - PENSYARAH UNIVERSITI
10. NOR IZNI BINTI MOHD RAIS KUALA LUMPUR

11. NUR AMALINA BINTI ZAINAL - PENSYARAH KKTM
12. NORMAZUIN BINTI MOHO NOOR REMBAU

13. HANNA HAYZALINA BINTI ZAINAL - PENSYARAH IKM SEBERANG
PERAI UTARA

- PENSYARAH IKM JOHOR
BAHRU

- PENSYARAH KKTM KUANTAN

- PENSYARAH KKTM PASIR
MAS

- PENSYARAH MJII

- PENSYARAH KKTM BALlK
PULAU

- PENSYARAH KKTM SRI
GADING

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 100

EDITION 1.1 (JANUARY 2020)

LIST OF MARA TECHNICAL ADVISORY COMMITTEE (MTAC)
JAPANESE LANGUAGE

_________________________________________________________________________

1. NORILA WATI BINTI AHMAD NAWARI - MODERATOR
2. DR ZORAIDA BINTI MUSTAFA PENSYARAH MJII
3. DR ANG CHOOI KEAN
4. NURHANA BINTI SUHAIMI - PENSYARAH KANAN USIM

- PENSYARAH IPG
KAMPUS ANTARABANGSA

- PENSYARAH MJII

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 101

EDITION 1.1 (JANUARY 2020)

LIST OF MARA TECHNICAL COMMITTEE (MTEC)
PENGAJIAN ISLAM / PENIDIDKAN MORAL

_________________________________________________________________________

1. MOHD ZULFAUZI BIN MOHAMAD - MODERATOR
2. MUHAMMAD HAFIZ BIN ABDUL AZIZ BKT COORDINATOR
3. MOHD NORAZMIL BIN ABDUL KADIR
4. ABDUSSAMAD BIN ABU HAMAD - PENSYARAH KKTM
5. MOHD YUSOFF BIN IBRAHIM LENGGONG
6. MOHD NABIGH BIN ABU SAMAH
7. KHAIROL ASROF BIN HASAN -
8. JUZANIAH BINTI HASAN - PENSYARAH IKM LUMUT
9. NOR HIDAYAH BT ADIMUN
10 AZNI BINTI CHE ALI - PENSYARAH IKM
SEBERANG PERAI UTARA

-
- PENSYARAH KKTM

MASJID TANAH
-
- PENSYARAH IKM KUALA

LUMPUR
-
- PENSYARAH MJII

- PENSYARAH KKTM
KEMAMAN

-
- PENSYARAH MJII

- PENSYARAH KKTM SRI
GADING

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 102

EDITION 1.1 (JANUARY 2020)

LIST OF MARA TECHNICAL COMMITTEE (MTEC)
ENGLISH & COMMUNICATION STUDIES

_________________________________________________________________________

1. ANIS BINTI MISBAH - MODERATOR
BKT COORDINATOR
RAFIDAH BT MOHAMAD ISMAIL
2. - MODERATOR
BKT COORDINATOR
3. WAN SABARINA BINTI MOHD
RASHID - PENSYARAH IKM KUALA
LUMPUR
4. TUN MAFIZA BT TUN MAJID
5. SYAMSUL ANUAR B SAMSUDIN - PENSYARAH IKM SPU

6. NOR MAIZATULAKMA BT - PENSYARAH IKM SUNGAI
KAMARUDIN PETANI

7. SHARIFAH NAZHATUL SYAFURA BT - PENSYARAH KKTM
SAID ZUBIR KUANTAN

8. NIK NURHASMIZA BT MUHD NUR - PENSYARAH KKTM PASIR
MAS

- PENSYARAH KKTM PASIR
MAS

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 103

EDITION 1.1 (JANUARY 2020)

LIST OF MARA TECHNICAL COMMITTEE (MTEC)
MATHEMATICS

_________________________________________________________________________

1. MOHD ADLAN BIN HAJI BADARUDIN - MODERATOR
2. SAIFUL MUZEINI B MARIDUAN BKT COORDINATOR
3. MOHD RAZIF BIN MAZLAN
4. ZURAIFAH BINTI HUSSIN - PENSYARAH IKM
5. SAHMIAZAM BIN SALIKIN SEBERANG PERAI UTARA
6. NOR IRYANTI LINDA BINTI JOLIS
7. NOR IZNI BINTI MOHD RAIS - PENSYARAH KKTM
8. NUR AMALINA BINTI ZAINAL LEDANG
9. LYSSA DAUD
10 HANNA HAYZALINA BINTI ZAINAL - PENSYARAH KKTM
LEDANG

- PENSYARAH KKTM
REMBAU

- PENSYARAH KKTM
KUANTAN

- PENSYARAH KKTM PASIR
MAS

- PENSYARAH MJII

- PENSYARAH KKTM SRI
GADING

- PENSYARAH KKTM SRI
GADING

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 104

EDITION 1.1 (JANUARY 2020)

LIST OF MARA TECHNICAL COMMITTEE (MTEC)
KEUSAHAWANAN

_________________________________________________________________________

1. AYUSHAFIZA BINTI ZULKIFLY - MODERATOR
BKT COORDINATOR
2. MUHAMMAD SYUKRAN BIN JAMIL
- PENSYARAH IKM KUAA
3. MOHD AFIS BIN AYEM LUMPUR
4. ARIFFUDIN BIN OSMAN
- PENSYARAH IKM JASIN
5. MUHAMMAD JOHARI BIN A KARIM
- PENSYARAH IKM
6. MUHAMMAD ZULHILMI BIN KUCHING
SHAHARUDDIN
- PENSYARAH KKTM BALIK
7. MOHD FARID BIN IBRAHIM PULAU

8. NOORHISYAM BIN RAZALI - PENSYARAH KKTM
LEDANG
9. MOHD ASRI BIN MOHD AZHAR
- PENSYARAH KKTM
KUANTAN

- PENSYARAH KKTM
PETALING JAYA

- PENSYARAH KKTM
KEMAMAN

GENERAL STUDIES: DIPLOMA ENGINEERING/ENGINEERING TECHNOLOGY 105