Welcome to Overseas Supermarkets

THE OVERSEAS ADVENTURE STORY



Welcome to Overseas Supermarkets

T​ hank you for choosing to be a part of the Overseas adventure story

We are a British company currently operating
20 supermarkets in four different countries

Lanzarote Playa Honda
Tenerife Manrique / Puerto del Carmen
Spain
Portugal Playa Blanca

Las Chafiras
Los Cristianos
Torviscas (Express)

Almeria - Vera
Costa Blanca - Benissa / Javea / Benidorm /
Torrevieja / San Fulgencio / Campo Verde
Murcia - San Javier
Costa del Sol - Mijas / Calahonda / Puerto
Banus / Sotogrande

Albufeira
Portimao

The Overseas Adventure Story

Stockists of

The Overseas Adventure Story

Overseas Imports started trading in the late 90's when Bryn Robertson (Chairman) started
importing goods into Tenerife and selling the goods on to Bars & Restaurants on the island.

1996
Bryn purchased an empty warehouse on a small industrial estate just outside the airport in Las
Chafiras. The warehouse was to be the start of Overseas Imports entry into the retail market.
The warehouse was to incorporate a 500 pallet coldstore, a dry warehouse capable of
holding 700 pallets and a supermarket which would offer the public a butchers department
and an in-store café.

1997
Bryn negotiated with supermarket chains in the United Kingdom to obtain a sales agreement
and assistance from the major supermarket chains. After various meetings Bryn entered into a
working partnership with Iceland Frozen Foods Plc.

At the end of 1997 Garry Richardson joined the company as Managing Director. Garry
brought to Overseas Imports a wealth of knowledge and experience, having worked for
Iceland Frozen Foods for over 11 years in numerous branches and positions.

1998
The flagship store in Las Chafiras opened during 1998. The store and the brand performed
well above our expectations and we finished the year realizing that we had to look at
developing the brand and increase our coverage of Tenerife.

1999
During 1999 the retail market remained strong and as a result of this we opened another store
in Los Cristianos. This store was on a much smaller scale but still performed extremely well.
The company spent the latter part of 1999 and the early part of 2000 actively seeking
another site for a shop in the Las Americas area of Tenerife. On August 2nd we signed for a
shop in Las Americas. The Las Americas shop opened 30 days later and the company had
opened shop number three.

The Overseas Adventure Story

2000
During 2000 we also started trading in Gran Canaria to bars, restaurants and supermarkets.
We travelled twice per week via the ferry between the islands and it was not long before we
realised that we had to open a warehouse in Gran Canaria.

2001
Year 2001 saw foot and mouth disease affect the wholesale and retail divisions of the
company. We were the first company able to import meat products due to our partnership
with Iceland Frozen Foods and despite the problems experienced due to foot and mouth we
still continued to see sales growth.

In August we opened our warehouse in Arinaga Industrial Zone, Gran Canaria. This
warehouse incorporates cold storage, chilled stores and ample dry storage in order to
operate as a depot for stores that open in Gran Canaria in the future.

During December 2001 we embarked on a major refurbishment of our flagship store. The
layout of the store was completely changed, making it more customer friendly. New in-store
signage was installed and new shelving, checkouts and refrigeration radically transformed the
store into an even bigger, cleaner, fresher looking store.

2002
The company decided to close the store in Las Americas, Tenerife. This was a commercial
decision by the company.

2006
In July 2006 we refurbished the Los Cristianos store which now offers a much bigger range
of products and is much cleaner and brighter than before.

During 2006 we commenced trading with the Waitrose group. We started off very slowly
but we gradually introduced more and more lines into the business and now stock more than
1,000 Waitrose lines in the Spanish stores.

The Overseas Adventure Story

2007
In February we opened our biggest store to date in Mijas, Spain. This store incorporated all the
existing products available in Las Chafiras as well as new and exciting products direct from
the United Kingdom, including the introduction of fresh fruit and vegetables and fresh meat
and poultry.

In December 2007 we opened an even bigger flagship store in Benissa in Spain. This has
underground parking as well and with a sales floor of over 1300m² was the largest store yet
for the company. This was our first steps onto the Costa Blanca.

2008
In July 2008 we opened the largest shop to date. With nearly 100 freezers and the largest
range ever of dry goods and chilled, this store plays a major role in supplying a very happy
Ex Pat community in the Torrevieja area.

In December 2008 the company extended the store in Mijas by over 50%. It was a last
minute rush before Christmas as usual and the company worked 24 hours to ensure we were
able to provide all our clients with the largest choice of Christmas products on the Costa Del
Sol.

The company increased like for like sales by over 20% this year. We reacted to the economic
climate both in the United Kingdom and Spain. When the value of the pound dropped we
dropped our prices. This is why we managed such a big increase in 2008.

2009
La Marina, San Javier and Javea all Opened in the first six months of this year.
We now had six shops in Mainland Spain with a further 2 stores signed up for 2010.

2010
This year we opened a brand new store on the outskirts of Benidorm. The Company purchased
a new Office facility in the Costa Blanca region to strengthen our Logistics and buying team
for the new stores.

The Overseas Adventure Story

2011
An amazing year for Overseas Imports. The company continued to grow and go from
strength to strength. On the 16th February we opened our long awaited Puerto Banus store
which was closely followed by a new store in Vera, Almeria on the 31st March both of which
have proved to be very popular.

Overseas then took its first steps into Portugal on the 9th November by opening
a store in Guia, Albufeira on The Algarve. This store exceeded all expectations
and was extremely well received by all communities. On the back of this success
Overseas have plans for more stores to help improve their coverage of
Portugal.

November also saw the launch of our Overseas Bonus card where our
customers can win €50 each month through a free prize draw.

We also opened a new store in Las Americas, Tenerife on the 30th
November.

2012
Overseas Opened a Consolidation Warehouse in the Uk (Wigan) to
handle the Logistics of the Growing Business. This was used to try to reduce
the amount of Road trucks moving down to Spain from various suppliers.

2013
We opened a buying office in the North of England in order to obtain a more varied range
of products at market beating prices. This was a tough year as Tourism was flat and lots of
expats had left and gone back to the Uk. The Company worked hard at changing systems and
procedures in our business to try to keep the Business streamlined. We introduced Keith Lewis as
the Commercial Director and Richard Williams as head of Merchandising. This Strengthened
the Team for Future expansion plans.
We added the Torviscas shop Opposite the Water Park in Tenerife at the end of this year

The Overseas Adventure Story

2014
Our Benidorm store was relocated to the Rincon
part of the town. This was done in a matter of days
and the new store performed well above
expectations and we are busier in Benidorm than
we have ever been.

Our Mijas shop was relaid with Refurbishment planned for Javea, Torrevieja and San
Fulgencio.

The Wigan Warehouse
continued to grow,
processing Chilled/Frozen
and Dry Goods on site.

2015

New Store opened - 1st September 2015 - Playa Honda - Lanzarote

2017 New store opened in
Portimao, Portugal
New store opened in
Calahonda, Costa
del Sol, Spain

New store opened in New store opened
Campoverde, Spain Playa Blanca,
Lanzarote

WIGAN DISTRIBUTION CENTRE

Located on the edge of Ashton-in-Makerfield, close to the M6 and 40
minutes from Liverpool is one of two company distribution centres, Wigan.
95% of all products available to our customers pass through this depot. This is
where 100% of all UK product is delivered, picked and sent out to each
store.

Three business areas operate out of Wigan - Store Operations, Stock Control and Logistics.

Store Operations – 3 Managers

Store Operations are responsible for all product, store and customer related initiatives. From sourcing product, negotiating prices with suppliers,
specifying product placement in store, to customer communication through Point of Sale (POS). All range, merchandising and marketing is
created through this team, the end result is what you see in store today.

Stock Control – 10 Team Members 1 Manager

The Stock Control team handles every piece of stock that passes through the depot which will eventually arrive to you in store, as your stock
delivery. All deliveries from our suppliers are received, checked, recorded and stacked safely in our storage area, whether it be Frozen, Dry or
Chilled waiting to be picked to send to store. The key function of the team is to pick selected products based on the specific demands of each
store, carefully stacking them onto pallets. Once a pallet is full and a store order is complete it is then passed on to the Logistics Team.

Logistics – 6 Team Members 3 Managers

The completed delivery is received by the Logistics Team who make each pallet fit for onward transportation to stores. Each delivery is
carefully planned to ensure each product fits on safely and follows the correct route to store. This requires a large amount of planning and

coordinating with different haulage companies. Completed deliveries are then loaded to the rear of each vehicle, checked and secured,
eventually arriving to you at store.

HEAD OFFICE - BENISSA HQ

Poligono Industrial la Pedrera
Calle Isaac Peral 26
Benissa 03720
Alicante
Spain

In 2010 our Head Office was moved from Tenerife to Benissa in Spain, the building is split
across three levels and contains office space as well as incorporating a large Warehouse
area for Grocery, Chilled and Frozen distribution.

The following departments are located within Benissa HQ:
· Stock Department
· Administration Department
· Customer Services / Marketing
· Warehouse / Maintenance
· Accounts Department
· Cash Department
· Reception / PA to Garry

Benissa HQ Head of Administration
Claire Mason

[email protected]

Responsible for
Stock / Administration / Customer Services /Warehouse

STOCK DEPARTMENT ADMINISTRATION DEPARTMENT
[email protected] [email protected]

Generate All Store UK orders Process Invoices for all UK Suppliers
Generate All Stores Local orders Process Invoices for all Spanish/Local Suppliers
UK Supplier orders (Wigan Stock) Product Recalls
Spanish Supplier orders (HQ Stock) Price Changes
Generating Picks for Wigan Stock Transfers Price Checking
Generating Picks for HQ Stock Transfers New Lines
Out of Stock Reports Check Stores Weekly Delivery Sheets
Stocktakes
Minus Reports Gemma Hunter Natalia Moreno
Investigating Stock Issues in Stores
Accept all Wigan Deliveries

Gemma Small Abbie Dixon Paula Penny

CUSTOMER SERVICES / MARKETING WAREHOUSE & MAINTENANCE
[email protected]
Pick HQ Stock orders
Customer Service Issues Receive & deliver all Wigan Orders for Benidorm Store
Price Comparisons Goods In – Local Supplier Deliveries
In Store Advertising Maintenance in Stores
Advertising (Radio /Newspapers & Magazines) Repairs in Stores
Uniform Orders
Till Rolls / Translation Labels WAREHOUSE & WAREHOUSE
Translations / Customs Codes STORE DELIVERIES Frances Myers
Bonus Cards
New Clients Alan Clarke
Staff Codes (Till / Presencia / Discount)
Overseas Website
In Store Radio
Charity / Raffle Donations
Organising the weekly HQ Truck to stores

Caroline Bush MAINTENANCE - Rasty

Benissa HQ Finance Director
Luis Muller

Responsible for Cash / Accounts Departments

CASH DEPARTMENT ACCOUNTS DEPARTMENT
[email protected]
Process payments UK Suppliers
Process all Cash Paperwork sent via SEUR Process payments Local Suppliers
Till Analysis Sheets Payment of Wages
Monitor Cash Payments / Expenses Statement Checks
Check Visa Transactions
Check Store Banking Amounts BANKING / WAGES ACCOUNTS PAYABLE
Change Orders Sandra Miranda /UK ACCOUNTS
Monitor Auto Safe Levels Jayne Walker
Monitor Till/Cash Losses

Christine Taylor Linda Pearl PORTUGAL ACCOUNTS SPANISH SUPPLIER
Eduardo Sanchez Jaen ACCOUNTS
Marcos Ramo

Reception / PA to Garry
Beatriz Murcia

Controls the Reception area of the office
Organises schedule / meetings for Garry
Deals with Spanish Suppliers (Meetings / Pricing)
Organises Company Travel
Communication with Builders / Maintenance for New Store openings.
Organises all Maintenance requirements for stores.

o Prosegur
o Vodafone
o Electricity Companies
o Refrigeration

WHAT TO EXPECT

INDUCTION

When joining the Overseas team your Store Manager
will carry out an induction to the business with you
covering various topics to give you the best start
possible.

TRAINING CARD
Each colleague has a Training Card which is signed off
by the Store Manager to ensure that you are trained
properly for the task which you are being asked to do.
There are also department specific training cards

COLLEAGUE TRAINING

PLANOGRAMS

Head Office decides where products are merchandised
in our stores, we must follow planograms at all times to
ensure that we are merchandising stock to the correct
standard.

SHELF EDGE LABELS (SEL´s)

Shelf edge labels (SEL´s) should If the product is out of stock
be placed to the immediate LEFT then the pricing ticket should be
of the product for all sections turned to display the
apart from our freezer section. ´Temporarily out of
SEL´s are placed centrally to the stock´message and to allow
product in our freezer sections. investigation when scanning
Ticketing standards must be gaps for the out of stock report.
reset each evening when the The product to the immediate
store is being faced up. This will left should be overfaced to
be checked each evening prior maintain a gap free shop.
to staff finishing their shift to
ensure that our standards are
maintained.

DATE ROTATION

All stock received into store must be rotated correctly to ensure that we sell the shorter dated products first, this is especially important for
every chilled product but also important for our grocery products to prevent wastage or shrinkage to the company.

TRANSLATION LABELS

All products with the exception of alcohol must have a translation
label placed to ensure compliance with local and national laws

RULES TO REMEMBER

Do not cover the date on the product
Do not cover the Barcode
Do not cover any ingredients or allergy info
Do not place on the front of the product

DIRECT FROM THE UK STICKERS

We place these stickers on any products which have the price marked on the pack in £´s to save the
customer any confusion about the price which they will pay at the Checkouts. We do not place the
sticker where the € price is lower than the UK which allows us to show how good a deal they are
receiving. Ensure these are placed over the price where required.

HUDDLE

The Store Manager, Supervisor or Keyholder will regularly hold a huddle which is an informal meeting usually held in a
Warehouse or staff area where they will keep you informed of the latest company initiatives, priorities for the day, store
performance as well as any store specific issues, these are always interactive and a great opportunity for you to have your say,
become involved and make suggestions for improvements.

RUMBLE - TWICE DAILY

We reset our stores twice per day, once at lunchtime and once in the evening to ensure our customers always visit a store with
great standards. We take whatever action necessary to reset the store to the same standard as opening, such as cleaning floors or
shelves, filling gaps or shelves where stock levels are low. This time of the day is fun and relaxed, everyone is involved to ensure the
store is reset as efficiently as possible so that everyone can get on with the work on hand.

COMMUNICATION BOARDS

Each store has a Communication Board which displays key messages such as store performance, rotas, initiatives and our weekly
Talking Shop Bulletin which keeps us up to date with Head Office initiatives

TALKING SHOP

This is our weekly bulletin from Head Office which shows all the latest company initiatives and keeps our stores up to date, it´s an
invaluable source of information which is displayed on the store noticeboards

SHRINKAGE PROCEDURES

We take whatever action necessary to minimise losses.
Any product which cannot be sold at full value due to damaged packaging etc… may have a 15% reduction to the original price
taken. Each week we may take a further reduction to clear the product with the least loss possible.
Any itme which has been wasted CANNOT be purchased or taken under any circumstances

WASTE

This occurs when a product is damaged beyond repair or due to it being out of date and unable to sell. Waste is a last resort but
if we must waste a product then we follow these procedures:

● Take the product to the waste area. If it is damaged secure it and make safe .(No broken glass or leakages on the
shopfloor.)

● Write in the waste sheet. Barcode. Full Product name. Quantity. Reason for waste. Sign your name. Place item in waste bin
in store.

● All waste must be cleared by the end of each trading day.
● Taking waste home is theft and will be treated as such.

GAP SCANNING

Each night the appointed person will scan every item which is out of stock on the shelf. This information is then sent to our stock
department and they will inform us the next morning of the stock we do have, the stock we do not have and the items which the
store is no longer listed for. We use this information to ensure that our shelves are as full as possible for our customers.

OUT OF STOCK REPORT

We use this report to ensure that product availability is maximised and our shelves are as full as possible for our customers. The
report allows us to prioritise the areas which need to be worked first.

STAFF PURCHASES

We follow some key rules to ensure that staff purchases can be made without fear of accusation of theft or dishonesty

Staff purchases can only be made at the following times:

Before the start of your shift
At the end of your shift
During an authorised break time
On your day off

All purchases MUST have proof of payment retained with the products which must be signed by a Manager or other authorised nominated
person.

Goods must have the receipt retained until they are consumed or until you leave the premises

Do not under any circumstances remove goods from your store for use or consumption on or off the premises until such time as you have
made payment and obtained a signed receipt.

Products must not be reserved in advance, all shopping and payments must be completed at the time of selecting the product

Any person who has carried out a manual reduction on a product must have the sale authorised by a Manager or nominated person prior
to purchase. Any goods which have had a manual reduction applied must be bought at the same price which is being offered to our
customers and should not be stored in a warehouse or chiller area prior to purchase

You are not permitted to serve yourself or process your own staff discount

SECURITY CHECKS

Security checks are undertaken each day to ensure that everyone is treated fairly and equally and to prevent theft.

STAFF DISCOUNT

Staff discount applies to yourself and anyone who lives permanently within your household and can be used to purchase any
products which are available to our customers

Staff discount can be used for products which have been reduced to clear but not for any items which have had a final manual
markdown applied

HEALTH & SAFETY

We take a common sense approach to Health & Safety and as such you should only undertake a task if you are competent to do
so or have been trained to do so. It is each person's responsibility to identify any poor health & safety practices and rectify them if
they are able to do so or notify the appointed person in charge to prevent accidents to our customers and staff.

STORE BIOCHECKS

Store checks are done monthly by assigned authorities in Spain, Canaries and in Portugal. This is to make sure we are up to date
with all our daily temperature checks on the freezers and chillers on the shop floor and warehouse, that all hygiene laws are being
followed and our cleaners have recorded their cleaning routine.
We can also have a store visit from the Guardia Civil to check we have ticketed each and every product. If we have not followed
these rules, we can be fined or closed down for a period. You do not want to be the person responsible for this,it is everyone’s
responsibility to ensure we comply with these rules at ALL times.

CLEAN AS YOU GO

We operate a clean as you go policy to ensure our store standards are always maintained and as such we expect every member
of staff to maintain the cleanliness of our stores. If you see a dirty shelf, clean it, if the floor is unclean then clean it, if there is rubbish
on the floor then pick it up. Please maintain the sort of cleanliness and standards you would expect in your own home.

MOBILE PHONES

Whilst a part of every day life mobile phones are a distraction and as such must be kept in the locker area unless otherwise
agreed with your store manager.

SOCIAL MEDIA

It is strictly forbidden to post any messages regarding Overseas / Iceland or to enter into any conversation on Social Media
regarding the business or staff without the express permission of your Store Manager. Please also ensure that any friends or
relatives do not post derogatory comments or posts regarding the business that could be seen in a negative light. We all have a
responsibility to promote our business in a positive light and any deviation from this policy may result in disciplinary action.

WHISTLEBLOWING

On rare occasions you may be aware of something that you know to be wrong but do not know who to speak to regarding the
problem. Always raise the issue in the correct manner with a member of management in the first instance. If you feel unable to do
so for whatever reason then please ask to make an appointment with the Area Manager. Your meeting will be treated in the
strictest confidence and at all stages we can ensure your anonymity to deal with the issue in the most appropriate manner. We all
have a duty to prevent any dishonest behaviour in our company, please take corrective action if you feel that something needs to
be rectified or highlighted.

CAREER PROGRESSION

We actively encourage career progression throughout the company from colleague to Store
Manager, with the correct amount of training and assessment you can progress through the
following structure:

Colleague
Keyholder
Supervisor
Store Manager

All of our colleagues are passionate, driven, friendly and work with a keen eye for attention to
detail. They work hard as part of a team, knowing that everyone's contribution is vital to the
ongoing success of the company and thrive working in our fast paced environment, taking a
challenge in their stride.

They reward our loyal customers daily with a smile, always going the extra mile to ensure that
they get exactly what they came in for or making up for it when they can´t. Our success
depends on the continued development of great people.

We have several departments in store but all staff work together and we aim to ensure
everyone is multi-skilled at every opportunity.

Tills
Grocery
Chilled
Frozen
Warehouse
Admin

Cafe

Butchery

To be continued….