adcomm devlp

— FURTHER DEVELOPMENT: TVC

SCENE 9 SCENE 10

Polarbear rolls toilet roll into Toilet paper emerges out of
the rolling-out hole building and on to streets

SCENE 11 SCENE 12

Toilet roll rolls past Singapore Toilet paper rolls past cafe with

icon (the merlion/MBS) everyone looking at it

— FURTHER DEVELOPMENT: TVC

SCENE 13 SCENE 14

Toilet roll rolls down the stairs 3-frame effect from rolling on
grass to road hump to library

SCENE 15 SCENE 16

Toilet roll rolls into cubicle from Toilet roll makes a leap into

the space underneath person’s hands

— FURTHER DEVELOPMENT: TVC

SCENE 17 SCENE 18

Person is very happy with the Ends with tagline and brand
toilet roll

— FURTHER DEVELOPMENT: TVC

Footages that are to be collated together to form final TVC

X.

FURTHER
DEVELOPMENT
/ FINAL — PRINT

— FURTHER DEVELOPMENT: PRINT

Recap
Flipbook of rolling toilet roll that reveals
tagline, subcopy and call-to-action

Progress Shots

— FINAL: PRINT

It’s been here all along

XI.

FURTHER
DEVELOPMENT
/ FINAL
— OUTDOOR
/AMBIENT

— FURTHER DEVELOPMENT: O/A

Recap
Advertisement on body of bus

Progress Shots

— FURTHER DEVELOPMENT: O/A

— FINAL: O/A

XII.

FURTHER
DEVELOPMENT
/ FINAL
— NEW MEDIA

— FURTHER DEVELOPMENT:
NEW MEDIA

Recap
Mobile game where user controls toilet
roll to avoid obstacles

CHANGES MADE
Idea
Sponsored Snapchat filter where toilet roll will roll in from
the left to mummify (wrap around) the user’s face and roll
out from the right.
Aim
To give the idea that the roll has been rolling for some
time now and rolls in to mummify them before rolling
out again out of screen to continue rolling. The continual
illusion of the continuously roll equates to sustainability.
Possible Taglines
Keep Rolling
Roll On





KEEP
ROLLING!