EGov July2018-Tourism Rajasthan

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RAJASTHAN
TOURISM DEVELOPMENT

CORPORATION

`100 / US $10 / ISSN 0973-161X JULY 2018 | VOLUME 14 | ISSUE 10

RAJASTHAN’S

Featuring Inside - Ajmer Conference Report





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Editorial

MAGAZINE Rediscovering the Unexplored Beauty of Rajasthan

It compiles ICT-related advancements A mere mention of Rajasthan leads us to think of the land of desserts and camel rides,
being introduced, exercised by the folk songs, palatial forts and fascinating royal lifestyles, and most especially the
various government organisations via ‘Kalbelia’ performances on the sand dunes by women adorning colourful traditional
eGovernance module. attires.

NEWS The tourism landscape of Rajasthan has been, thus, actually dotted with all this and
much more as if to convey – Na Jane Kya Dikh Jaye (you never know what you may
Dealing with various key developments come across).
and policy-related decisions that
define Indian governance style at large, Our eGov magazine’s latest issue is an endeavour to explore the rich culture, beauty
this section throws light on the most and the magnificence of the royal past still visible in several palaces and renovated
important aspects. forts that are being promoted as tourist spots, evoking a feeling of awe till date.

WEBSITE The exhaustive coverage, in addition to exploring the pace of growth of key flagship
schemes by the Tourism department, also details how, thanks to an enabling
With a reach of sixty lakhs, the website environment being facilitated by the State Tourism Department, the tourism sector
is pushing the Digital India campaign of is flourishing in the State.
the Government of India. It highlights
various dimensions of anything and Delving deeper, what makes Rajasthan one of the most preferred tourist destinations
everything related to the changing in the country and how numerous ongoing pro-tourism projects being executed in
trends of governance in India . the State, are set to soon give a fillip to State’s tourism landscape, are the other
questions that the special coverage attempts to find out.
EVENT REPORTS
Our cover story, “Rajasthan Tourism, India’s Introduction to the World” throws light
This segment narrates the discussions upon the tourism potential of the State. It lays focus on how off late many of the
and deliberations of participants at the tourist-friendly schemes have reaped great dividends for the State. Our special
occasional conferences held nationally feature ‘Discovering Enchanting Rajasthan at Night’ is on the night tourism initiative
or internationally. of the Vasundhara Raje Government here.

CASE STUDIES To showcase the finest industry practices being followed by the State Tourism Sector,
the magazine features interviews both from the tourism department and RTDC, the
It deals with in-depth detail of various principal body tasked with the role of improving the tourism landscape of the State.
projects being implemented in any
part of the country, worth inspiring From Rajasthan Tourism department, we have featured interviews of key policymakers
others in providing solutions. and decision makers such as Kuldeep Ranka, Principal Secretary Tourism, Pradeep
Kumar Borar,Special Secretary & Director (Tourism) and of Haulianlal Guite IAS,
VIDEOS Managing Director, Rajasthan Tourism Development Corporation (RTDC).

The youtube channel ‘EletsTv’ deals The magazine also carries a special message from Alphons KJ, Minister of State for
with live recorded versions of tech- Tourism (Independent Charge), Government of India.
experts and key decision makers who
participate in key debates or discussion With such a wide array of interviews, articles and special stories highlighting key
of Elets knowledge conferences. aspects of tourism in Rajasthan, we hope our latest endeavour would evoke interest
and invaluable feedback of our readers.
INTERVIEWS
DR RAVI GUPTA
This section highlights various
stakeholders, bureaucrats and policy Editor-in-Chief, eGov magazine, and
makers influencing governance in CEO, Elets Technomedia Pvt Ltd
the country.

CONTENTS ARTICLES
JULY 2018 | Volume 14 | Issue 10
22

RTDC – ENABLING RAJASTHAN
BECOME A DREAM DESTINATION

32

EXPERIENCE THE
UNSEEN,
UNEXPLORED
RAJASTHAN

10 COVER STORY 38

Rajasthan Tourism India’s Introduction to the World DISCOVERING ENCHANTING–
RAJASTHAN AT NIGHT

INTERVIEWS 08 C R CHAUDHARY 16 KULDEEP RANKA 18 PRADEEP KUMAR BORAR

Minister of State for Commerce and Principal Secretary, Tourism, Forest & Special Secretary & Director Tourism,
Industry and, Consumer Affairs, Food and Environment, Art & Culture, Government of Rajasthan
Public Distribution, Government of India Government of Rajasthan
40 l CONFERENCE REPORT

20 HAULIANLAL GUITE 26 K P NANDAKUMAR

IAS, Managing Director, Rajasthan Joint Director, Department of Tourism
Tourism Development Corporation Government of Kerala
(RTDC)

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LEADER SPEAKS

(L to R) Dr Ravi Gupta, Editor-in-Chief, eGov Magazine & CEO, Elets Technomedia, presenting the Special Issue on Surat to Alphons K J,
Minister of State for Tourism (Independent Charge), Government of India

I extend my best wishes for the National Tourism Conclave – Rajasthan, which is going to be held on
13th July 2018. Rajasthan is one of the most wonderful places in the country, a great destination with
amazing things to see and experience. Rajasthan is the ultimate in luxury - ultimate in terms of the old
glory of India and, of course, in addition to these, we have the desert tourism of India here, coupled
with the vibrant arts and culture of Rajasthan. I think Rajasthan is the place where the whole world
needs to come and experience its unique facets.

Alphons K J
Minister of State for Tourism (Independent Charge), Government of India

Connect with us on egovonline @egovonline egov magazine 7JULY 2018

MINISTRY OF COMMERCE AND INDUSTRIES PERSPECTIVE

Our motto is to Perform,
Reform and Transform:
C R Chaudhary

Areas with over one lakh population will be served with a better
infrastructure via Atal Mission for Rejuvenation and Urban
Transformation (AMRUT) scheme, says C R Chaudhary, Minister
of State for Commerce and Industry and, Consumer Affairs, Food
and Public Distribution, Government of India, in conversation
with Gopi Krishna Arora of Elets News Network (ENN).

C R Chaudhary

Minister of State for Commerce and Industry

and, Consumer Affairs, Food and Public

Distribution, Government of India

“We are focused Union Minister C R Chaudhary along with Gujarat Chief Minister Vijay Rupani launching the
on three key eGov Magazine at Smart City Summit, Surat

aspects: maximum Since start-ups are also an innovative ideas which can be nurtured
production with important facet of Smart Cities by us. For the development of the nation,
Mission, what are the initiatives logistics with the right use of technology
quality, maximum taken by the Central Government can contribute for the benefit of the
export and to nurture them? nation as it accounts for around 16 per
maximum cent for our GDP. We have dedicated
We are completely focused on the young ourselves to start-ups. Currently, 10,000
employment with generation which is teeming with ideas. start-ups have been registered and every
an important They must approach with some year we get one lakh queries from them,

emphasis on ‘ease
of work’ as well.”

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MINISTRY OF COMMERCE AND INDUSTRIES PERSPECTIVE

which are patiently looked into. We have
invested Rs 25 crores in these start-ups
with some amenities like work space,
electricity for their good shape have also
been provided by us. The Government of
India is helping youth under the hand
holding policy. The youths should be
motivated and encouraged.

What is your message for start-
ups and foreign investors who are
interested to invest in India?

For start-ups, all the young inventors “As far as the that will automatically give jobs to
and innovators should never hesitate to industries are youths. According to the world
start a company. Whatever facilities concerned, we have competition, the country with maximum
they require from India’s Commerce and three key motives: production with requisite quality in the
Industry department, we will provide. maximum current scenario is the most successful
Besides, if there is any extra production with country in the world. Perform, reform
requirement, we are ready to extend zero defect and and transform – that is out motto.
support to them. zero effect, which
means good quality How has been your experience in
As far as the industries are concerned, products.” EletsStartup festival and Smart
we have three key motives: maximum City Summit, Surat?
production with zero defect and zero The pollution is cleared within no time.
effect, which means good quality Similarly, the issues related to import and It was a superior experience and as per
products. Second is maximum export and export are solved ideally owing to online Prime Minister Narendra Modi’s vision to
third is maximum employment. Any facilities which have played an important develop 100 Smart Cities wherein people
foreign establishment, ready to invest in role in reducing manual interface. will easily get water, electricity, housing,
India, we welcome it with a condition to transportation, education, and health
establish an industry right here that will According to the survey of the World facilities, we are making efforts. These
give employment to our young Bank, our ranking has jumped from 130 Smart Cities should become a specimen
generation. to 100 and our target is to get in top 50 for other cities and villages.
next year. The Prime Minister has openly
Earlier, there was restriction on Foreign spoken about giving support to people Besides, the Government is building
Direct Investment (FDI) but today 90 per who bring business to the country. infrastructure under its AMRUT scheme
cent of FDI is coming by automatic route. for areas with population more than one
There are some restrictions but in When there are many investors in the lakh. Surat has made its place in the first
Defence sector, Railway sector and in nation it will give increase production five cities out of 100 in the Smart Cities
Insurance sector, it shall not be a matter. Mission and also more than 50 projects
were considered in it out of which 40 are
Give us your view of ‘ease of on the track of completion.
doing’ business. What plans do
you have to boost it? One of the projects that I observed is
Surat Diamond project wherein the
All the complexities related to ‘ease of world’s largest single commercial building
doing business’ are reduced. providing amenities will be set up. So,
Simplification and notification of rules is these conferences must be organised in
done for registration, paying electricity, order to make more and more people
and environment clearance. There are 36 aware about what is happening in the
white industries, which need not to go country in terms of development.
anywhere because they have been given
facility of automatic clearance.

Connect with us on egovonline @egovonline egov magazine 9JULY 2018

COVER STORY

RAJASTHAN
TOURISM

India’s Introduction
to the World

Among the Indian states, Rajasthan is considered as the perfect potpourri of a rich cultural heritage,

offering glimpse of modernity, Kartik Sharma and Ahmad Shariq Khan of Elets News Network (ENN)

take a close look at what makes this State one of the most preferred tourist destinations.
10 JULY 2018
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COVER STORY

Home to numerous attractive The State is home of brave Rajput where much of the Rajasthani thought,
destinations, coupled with a warriors. Rajasthan is today popular for philosophy and culture are being
world-class hospitality its vibrant culture, from the lively folk reflected across the nook and corner of
ecosystem favouring tourism, being
actively promoted by the State
Government, Rajasthan today tops
any domestic or international tourist’s
wish list.

Since time immemorial, Rajasthan, the
land of majestic Aravali Hills, has been
regarded as the land of kings, palaces,
valour and sacrifices.

Rajasthan derives its name from “Rajah” Krishnendra Kaur (Deepa), Hon’ble Minister for Art & Culture, Archeology & Museum,
“Sthana”, which literally means home of Tourism and Civil Aviation, Government of Rajasthan, at an exhibition showcasing
Kings, and it truly is. Tales of battles fought achievements of the tourism department.
and romance of the riches adorn every
wall, folklore or literature of the state. The “The rich tourist the State. That’s the reason why the
present state of Rajasthan today attractions of main hotspot destinations of State such
comprises 33 districts, which is effectively Rajasthan include as Jaipur, Jodhpur, Udaipur, Mount Abu,
a union of 22 former princely states. numerous forts and Bikaner, Jaisalmer, Chittor, Bharatpur
palaces, monuments and Alwar are hugely popular among
Located in the northwestern part of and structures, tourists.
India, the State is spread over 3,42,239 lakes and
sq.km area, making it geographically the mountains, sand The rich tourist attractions of Rajasthan
largest State in the country, dunes and desert includes numerous forts and palaces,
encompassing around 11 per cent of the beauty, national monuments and structures, lakes and
total geographical area of the country. parks and wildlife mountains, sand dunes and desert
destinations.” beauty, national parks and wildlife
One could gauge the sheer vastness of destinations. Even the cities and towns
its size if its area is looked at in of Rajasthan are worth exploring. The
comparison to that of some of the State is known for its diversity in terms
western countries such as that of Italy of natural resources, cultural heritage,
(3, 01,200 sq. km.), Norway (3, 24,200 historical as well as archaeological
sq. km) or of Poland (3, 12,600 sq. km.) wonders and rare flora and fauna and
particularly, the wildlife. The forts and
The State’s topography is such that it palaces, heritage hotels, colourful fairs
mainly comprises three regions, namely, and festivals, local art and handicrafts
the Aravali hills range, the Great Indian have been a unique selling proposition
Thar Desert and the Eastern part of the for tourists coming to the State.
state. It can be said that Rajasthan’s
topography is a potpourri of the sandy
deserts and abundant flora and fauna.

Rajasthan – A Unique Tourism
Landscape

Rajasthan is a land of great beauty and dances to the many schools of Indian The desert environment in the western
diversity. From the Thar Desert in the classical music. The customs and parts of the State is also a major
west to the fertile southeastern plains, traditions, fairs and festivals, handicrafts, attraction for visitors, particularly for
Rajasthan’s topography too shares this art and music reflect the very broad foreign tourists. There are good
diversity. spectrum of the Rajasthani culture reasons to believe why tourism in

Connect with us on egovonline @egovonline egov magazine 11JULY 2018

COVER STORY

Rajasthan is being accorded the We could not agree more! increasing investment opportunities but
priority it deserves. also revives traditions and heritage
Rajasthan and tourism closely conservation.
No wonder why Rajasthan is called the interwoven
“Designer State” as far as tourism on It is estimated that every rupee spent by
national map in concerned. This is mainly Thanks to the proactive role and a tourist changes hands 13 times and
because of its people, culture, cuisine, enabling environment provided by the that every hotel room generates direct
costumes, clothes and its numerous State Government, tourism industry in employment to three persons and
traditional art forms. The Chief Minister Rajasthan is a flourishing industry and a indirect employment to eight persons.
of Rajasthan has rightly declared tourism force to reckon with. The sector, Not surprisingly, tourism is the third
as one of the key area of economic besides contributing around 15 per cent largest employer after agriculture and
development and termed this sector as to the economy of Rajasthan is an textiles in the State.
the “Hope Sector” for Rajasthan. important foreign exchange earner for
the State that also contributes to the The state government is actively
The state’ colourful canvas of culture is promotion of local handicrafts and pursuing a pro-tourism policy aimed at
best described in the words of Hon’ble artisans and infrastructure development bolstering the sector and in recent
Chief Minister Vasundhara Raje who of the State. times, has introduced many unique
describes the land of Rajasthan as “a schemes to help the sector flourish
hassle-free and realise its full potential.
In recent times, efforts initiated by
Department of Tourism (DoT), Rajasthan
Tourism Development Corporation Ltd.
(RTDC), Rajasthan Institute of Travel
and Tourism Management (RITTMAN)
and many other organisations have
reaped great rewards for the State’s
tourism sector.

Chief Minister of Rajasthan Vasundhara Raje inaugurating Masala chowk food court at Ram Niwas Bagh. Further, in addition keeping a thrust on
tourist-welcoming schemes such as
colourful melange of massive forts, Not to forget, Rajasthan also forms part “Padharo Mhare Desh” meaning
stunning palaces, diverse cultures, of India’s golden triangle, a popular “Rajasthan Invites You”, coupled with
delectable cuisines and warm people, tourist circuit which connects the Rajasthan tourism’s new captivating (and
set amidst a rugged yet inviting national capital Delhi, Agra and Jaipur, quite successful) marketing blitzkrieg
landscape”. making it one of the most preferred Campaign titled ‘Jane Kya Dikh Jaaye’,
tourist destinations, particularly for the State of Rajasthan can be said to
Calling it a land that has inspired her, the global tourists. have successfully established the
Hon’ble Chief Minister of Rajasthan identity of Rajasthan as the land of the
describes the unique terrain of the state The second largest city in Rajasthan, wonders, thereby creating effective buzz
as: “Come tread on the sands of time. In Jodhpur is among the top 10 preferred in the minds of tourists who, going by
Rajasthan, you will find every hue in destinations that travellers have on their the recent numbers, have only grown
Nature’s grand palette - the red sands, wish lists for the upcoming year, a recent manifold.
the blue of royalty, the pink cities or the study has revealed.
amber sunsets. Surrender yourself to the “Our marketing strategy to overcome
sounds of trinkets or the sounds of the Various studies undertaken by the State the challenges has been to promote
all conquering wind. Sight and sounds have shown that tourism is said to have Rajasthan’s offering beyond what is
that are far removed from any city. a significant multiplier effect on the already known through media and
Sights and sounds that will transport you state economy as it not only increases influencers; digital and social media
into a folk lore.” employment opportunities, generating campaigns; effective PR and on-ground
revenue, developing infrastructure, activation. The coordinated effort
enables us to bring to life different and
new experiences in Rajasthan, from the
individual prospective of travellers and

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COVER STORY

explorers enchanted by Rajasthan,” says ADVENTURE HERITAGE
Pradeep Kumar Borar, Special Secretary TOURISM TOURISM
and Director Tourism, Government of
Rajasthan. MICE TYPES SPIRITUAL
Going forward, the major new TOURISM OF TOURISM TOURISM
dimensions for the advancements of IN RAJASTHAN
tourism being explored include, CULTURAL
improvement in transportation network TOURISM
by rail, road and air connectivity,
increase in fund allocation to tourism DESERT WILDLIFE &
sector and free loans to tourism projects, TOURISM ECO-TOURISM
human resource development, increasing
private sector participation, preservation
of rich heritage palaces, and encouraging
new area of tourism such as meetings,
incentives, conferences and exhibitions
(MICE) tourism, rural tourism and
adventure tourism, among others.

The Key Attractions

There are many tourism-related offerings Further, the Tourism Department has  Dhulandi (Holi) Festival in Jaipur in
that the State offers. These include its also added many niche cultural events to March
majestic forts and palaces, safari tours, annual calendar, some of these are:
wildlife sanctuary parks, heritage and  Mewar Festival in Udaipur in March
pilgrimage places, beautiful lakes and  Rajasthan Heritage Week, Jaipur in  Gangaur Festival in Jaipur in March
rivers among its other countless unique October • Rajasthan Foundation Day celebration
cultural products such as folk music, organised as Rajasthan Festival in Jaipur
Traditional dance forms and puppetry  The Sacred Festival at holy Pushkar and all over State in the month of March
etc. The list simply goes on and on. held in October has become very popular among tourists.

Key Marketing Initiatives being  World Music Festival held in Udaipur • Jaipur Lit- Fest supported by Rajasthan
promoted from in February Tourism, and popularly known as JLF is
held annually in Jaipur in the month of
1. Increased focus on International  Jaipur Photo Fest in February January. It has now become iconic and
Marketing: global event. This year, the State’s
2. Revamped Traditional Fairs & Festivals: Tourism Department is taking JLF abroad
In 2017-18, Rajasthan tourism facilitated to London and Boulder (USA).
participation of about 30 tour operators The State’s traditional fairs and festivals
and hoteliers to take part in five are very popular both within and outside • Mountain Echoes Literature Festival
international travel marts (TOPRESA- India. In recent times, the Tourism Thimphu (Bhutan) – This will take place
Paris, ITB- Singapore, WTM- London, Department had joined hands with many on 22-25 August 2018. The State’s
FITUR- Madrid and ITB- Berlin). This private players to scale up its festivals. Tourism Department has been
year already more than 80 participation supporting this literary festival for so
request from travel trade have been Some noteworthy fairs and festivals many years now.
received in Tourism Department to include:
facilitate participation in these marts. 3. Preserving and Showcasing of State
 Pushkar Fair held in Oct/Nov Heritage:
Based on the input received from travel  Camel Fair Bikaner- held in January
trade this year, the State Tourism  Desert Festival’ Jaisalmer held in The State Government is also keen to
Department is said to have included revamp museums which have a vast
JATA-Tokyo and Pure Experiences- January
Marrakesh in its annual plan.  Braj-Holi Festival in Bharatpur in

February

Connect with us on egovonline @egovonline egov magazine 13JULY 2018

COVER STORY

repository of literature, rare manuscripts tourism in the State. However, due to (preservation of components of
and other attractions of heritage value. increasing tourism pressure beyond biological diversity outside their
the carrying capacity of the park, a natural habitats) and for conservation
The State Tourism Department has new Tiger Safari park will be of wildlife, three biological parks have
renovated the museums at Sikar, Pali, established at Amli near been opened for general public.
Jaisalmer, Bikaner, Ajmer and Bharatpur. Ranthambhore tiger to divert These are at:
Work at Museums in Kota, Chittorgarh, tourism.
Jodhpur, Jhalawar, Alwar, Ahar (Udaipur),  Sariska Tiger Reserve in Alwar and l Machia
Dungarpur, Mandore (Jodhpur), Mukandara Hills Tiger Reserve Kota, l Nahargarh
Shahpura, Viratnagar, Jaipur (Albert Hall) are two other prominent Tiger l Sajjangarh
and Chandrawati will also get completed Reserves.
shortly.  Jhalana Leopard safari park is Further, work is in progress in two more
operational in Jaipur. Biological parks:
4. Luxury Trains:  Also, a Lion Safari is under construction
at Nahargarh at an area of 36 hectares l Abheda Biological Park, Kota
Renovated ‘Palace on Wheels’ is doing with a cost of Rs 4 crores. l Marudhara Biological Park, Bikaner
good business in current year. Its recent  National Chambal Ghariyal Sanctuary
year-wise occupancy clearly depicts the and Sam sand dunes in Desert  An elephant ride at Amber is major
pace and direction of its progress: National Park, Jaisalmer are also tourist attraction in Jaipur. To further
being developed as tourism boost this segment, Hathi Gaon
l Occupancy in year 2016-17: 41per destinations. (Elephant Village) near Amber has
cent  Presently, Sitamata Sanctuary, been created with the dual purpose
Raoli Tadgarh, KumbalGarh of rehabilitation of Elephants in
l Occupancy in year 17-18: 60 per Sanctuary, Kela Devi Sanctuary Jaipur and to attract tourists.
cent and Mt Abu Sanctuary and
Ranthambore are envisaged in the Certainly, under the dynamic leadership
l Occupancy in year 18-19: 80 per proposed heritage and spiritual of Hon’ble Chief Minister of Rajasthan,
cent forecast estimates tourism circuits. the State’s tourism sector has been
 Similarly, Jawai dam in Pali, Tal flourishing by leaps and bounds. Yet there
Familiarisation (FAM) trips – Worth Chhapar in Churu and Van Vihar remain many untapped opportunities
mentioning is, in recent times, the State sanctuary in Dholpur, Bansiyal Khetri which the State government, together
Tourism Department has hosted Conservation Reserve in Jhunjhunu, with various stakeholders, including
numerous international bloggers, event etc, are also being developed. private players has been actively
managers, Royal Rajasthan Team players exploring in recent times.
and foreign travel agents from Delhi to 6. Ecotourism:
Jaipur on these trains. This is evident from the repeated hikes in
 With a view to attract more and more tourism budget by the State government.
5. Wildlife Parks and Sanctuaries: nature lovers in the State and also laying Further, bearing fruits of its unique,
down the framework for sustainable innovative and effective campaigns and
Rajasthan is a richly endowed state with growth pattern in the State, Rajasthan marketing initiatives, Rajasthan has
the natural heritage of diverse flora, was one of the first States to formulate certainly managed to establish itself as a
fauna and numerous scenic landscapes. its own Ecotourism Policy way back in force to reckon with in country’s tourism
At present, the state boasts of: 2010. Under this, nine ecotourism sites circuit and thus, be ranked among the top
have been developed at: tourist destinations in India. Going
3 Tiger Reserves forward, good days are certainly in store
3 National Parks l Menal (Bhilwara), Bassi for this State, known as Potpourri of
26 wildlife sanctuaries and l Sitamata (Chittorgarh) traditional and contemporary blend of
10 conservation reserves housing l Pachkund (Ajmer) what today’s India signifies – traditional
bountiful biodiversity in the form of l Sundamata (Jalore) yet modern, coloruful yet quiet and
hundreds of species of micro and macro l Gudha Bishnoi (Jodhpur) serene (at times).
flora and fauna. l Sorsan (Kota)
l Harshnath (Sikar) and few other sites Certainly, you have got all in Rajasthan.
In recent years, the state has taken huge And as the State’s tagline sums it aptly
strides in conserving its natural wealth. spread across the state. “Jane Kya Dikh Jaaye”. Isn’t it so?
l To promote ecotourism and ex-situ
 Ranthambore Tiger Reserve
commands the major share of wildlife

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POLICYMAKER’S PERSPECTIVE

Rajasthan Tourism
Showing the way in
Industry’s Best Practices

In recent times, Rajasthan has made rapid strides on tourism front and
the Rajasthan Tourism Development Corporation Ltd (RTDC) is
committed to introduce many more pro-tourism sector initiatives that
would be instrumental in boosting Rajasthan’s image as a tourism
hotspot, says Kuldeep Ranka, Principal Secretary, Tourism, Forest and
Environment, Art and Culture, Government of Rajasthan, in an exclusive
interview with Kartik Sharma of Elets News Network (ENN).

Kuldeep Ranka

Principal Secretary, Tourism,

Forest & Environment, Art & Culture,

Government of Rajasthan

“Rajasthan has Having recently joined the tourism Tourism is one of the major
always been one department how has been your components of State’s GDP and
experience so far? economy do you think there is a
State that has need for more efforts to promote
attracted a large Tourism is an important sector not only Rajasthan as a tourism hotspot?
number of tourists for the State of Rajasthan but also of the What initiatives your department
for its rich culture, entire country. The sector holds great is taking in this regard?
arts and history.” significance since it provides employment
to a large number of masses, both directly You are right. Apart from other important
and indirectly. Rajasthan has always been sectors of the economy, tourism is the
one State which has attracted a large backbone of the State. Further, in terms
number of tourists for its rich culture, arts of its importance in providing huge direct
and history, monuments, deserts and and indirect employment, it rightly figures
sand dunes, forests including its wildlife, among the high priority segment for the
among other attractions. Each year, the State. So far, the tourism potential of the
State receives a large number of foreign State has been tapped by various State
contingents of tourists. In short, for agencies. In recent times, the State
every kind of target audience, there is government has been focussing on
something on offer here. The aggressive renovation and providing world-class
marketing strategy followed by the State amenities at various museums spread
has further bolstered the sector greatly. across the State. Similarly, at the wildlife
sanctuaries, such as at the tiger reserves,

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POLICYMAKER’S PERSPECTIVE

similar services are being extended. We Fossil Park’ (at Jaisalmer). The amenities Is more connectivity key to bring
believe such steps would further around these attractions are also being in increased number of tourists?
contribute towards attracting more made more tourist-friendly. Here, worth
tourists to the State. mentioning is the deployment of Yes, when it comes to tourism,
tourist-friendly police force at all such connectivity is one of the most important
Apart from this, we have also taken steps places. On similar lines, many such aspects. I believe, connectivity to the
to organise various cultural activities developments are being introduced State has improved over the years.
throughout the year. For this, we have elsewhere across the State and many Presently, the road connectivity to the
now drawn a calendar of events, festivals more are in the pipeline too. Going State is fantastic and air connectivity has
and fairs to be organised throughout the forward, I am hopeful that the desert also improved in the recent times. In
year. As part of this, we have also been tourism in the State is set to grow addition, rail services to the State have
focussing to showcase the lesser-known manifold. also been improved and are being
fairs and festivals of the State. In strengthened further. To further boost
addition, RTDC has been also making The concept of night tourism is tourism, ‘air taxis’ have now been
efforts in providing budget hotels for one of the innovative steps that introduced.
tourists, and by running of two luxury the State government has taken
trains, giving world-class experience to in a big way what other things Technology intervention is very
tourists coming to the State, I believe, we are you doing to promote night prominent in various sectors. How
have further bolstered the image of the tourism? important do you think is its role
Rajasthan as a tourism hotspot. in bolstering tourism sector in the
Certainly, in recent times, the concept of State?
We have been also looking forward to night tourism has gained immense
showcase cultural events such as Udaipur popularity in the State. There are many We all are aware that technology has
Music Festival, storytelling festivals, tourists who like to visit various today made the whole world a global
Jaipur Literature Festival and various monuments in evening and various village. Tourism is one sector which is one
other such events that in recent times cultural performances at that time of the of the chief beneficiaries of the digital
have caught the attention of world day. To cater to such a demand, we have interventions taking place across sectors.
community. While we are making all-out partnered with the Confederation of Today, be it booking for a place or going
efforts in this direction, our advertising Indian Industry (CII) and, together have to the place itself, technology has
and marketing efforts have reaped us launched the ‘Jaipur by Nite’ concept. changed the whole process. We are
great rewards so far. Under which, various cultural aware of the latest developments in this
performances are organised in the field and employ the latest tools to
Rajasthan’s ecotourism, especially evening. The concept has been very well promote tourism in the State.
its deserts are hugely popular received by tourists in the State.
among tourists. What specific With regard to the tourism sector,
steps taken have been undertaken Forests are also an important there are various innovators with
for their promotion? component that you are looking cutting-edge solutions that can
after, how are you going forward be utilised for the welfare of the
It is true that Rajasthan’s deserts have to promote forest tourism in the tourism sector. How is government
always been hugely popular among State? looking forward to collaborate with
tourists. Therefore, besides, focusing on such players?
the promotion of State’s sand dunes, local Forest and wildlife have always been
flora and fauna, we are actively working hugely popular with tourists. RTDC has With regard to furthering innovation in
on this front. Along with this, attractions been making all-out effort to further the State, we have a very open policy
such as Havelis of Jaisalmer and other promote this segment by not just under which, from time to time we
similar havelis are also being promoted providing the best of amenities there, but interact with various stakeholders. They
on similar lines. Additionally, the State by facilitating world-class wildlife offer us invaluable feedback. We also
government has been making efforts to sightseeing experiences in various wildlife get involved in various industry events
develop desert circuit across the State. At sanctuaries spread across the State that and conferences – where the learning
present, our luxury tourist train - ‘Palace include tiger habitats, birds’ sanctuaries, has always been mutual, and in the
on Wheels’ also goes to all such desert day safari such as Jhalana Leopard Safari light of the feedback received, we
regions, covering attractions such as the etc. Similar steps are also being further aim to improve upon our
‘Desert National Park’, and ‘Akal Wood implemented at Udaipur and elsewhere. product offerings.

Connect with us on egovonline @egovonline egov magazine 17JULY 2018

POLICYMAKER’S PERSPECTIVE

‘Showcasing Lesser
Known Rajasthani
Destinations A Priority’

The tourism landscape in Rajasthan is flourishing and with the
launch of new media campaign “Jane Kya Dikh Jaye” many more
domestic tourists are visiting Rajasthan to explore the lesser-
known destinations, says Pradeep Kumar Borar, Special
Secretary and Director, Tourism, Government of Rajasthan, in
conversation with Elets News Network (ENN).

Pradeep Kumar Borar

Special Secretary & Director

Tourism, Government of Rajasthan

“In our bid to Please tell us a bit about your Also, with the launch of new media
make Rajasthan marketing and promotion focus campaign “Jane Kya Dikh Jaye” many
plan for 2018-19. more domestic tourists are coming to
a favoured Rajasthan to explore the lesser-known
destination for Our marketing strategy is aimed at destinations and experiences such as
promoting Rajasthan’s offering beyond Garadia Mahadev Temple in Kota,
tourists, the what is already known through media Khumbhalgarh or Rajsamand that we
government has and influencers, digital and social media have to offer. We have seen an increase
campaigns, and on-ground activation. and it’s also visible, at our music and
increased the The coordinated effort will bring to life cultural festivals like the Pushkar Fair,
tourism budget different and new experiences in Magnetic Fields Music Fest, Jaipur Lit
in recent years” Rajasthan from the eyes of various Fest, Jodhpur Riff Festival, and Udaipur
travellers and explorers enchanted by World Music Festival. The new
Rajasthan. Further, in our bid to make destinations which are being promoted
Rajasthan a favoured destination for and highlighted are Neelkanth in Alwar,
domestic and international travellers, the Wax Museum Udaipur, Naval Mahal of
government, in recent years, has Udaipur, Sawai Madhopur Shilpgram,
increased the tourism budget. Harsha Mata Temple, Chand Baori

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POLICYMAKER’S PERSPECTIVE

(Stepwell) - Abhaneri in Dausa, Jawahar
Kala Kendra in Jaipur, Wax Museum
Jaipur, Rajmandir Cinema Hall in Jaipur
and lesser-known destinations in
Rajasthan circuits like Shekhawati
(Jhunjunu-Churu-Sikar) as well as Hadoti
(Bundi-Kota-Jhalawar) etc.

What are the important trade The Golden City of Jaisalmer
fairs, the department is going to
be part of for keeping the State
tourism sector updated with the
best of globally-followed industry
practices?

This year the department is International Tourism Trade Fair, in The new destinations which are being
English) and ITB Berlin. promoted and highlighted are Neelkanth
participating in domestic travel marts nd Bhangarhin Alwar, Wax Museum and
like Great Indian Travel Bazaar (GITB), Please share with us your Fish Aquarium Udaipur, Naval Mahal of
India International Travel Exhibition roadmap for the betterment of Udaipur, Shilpgram in Sawai Madhopur,
(IITE), India Travel Mart (ITM), India tourism sector of the state in the Harshal Mata Temple nd Chand Baori
International Travel Mart (IITM), Travel coming years. (Stepwell) at Abhaneri in Dausa, Jawahar
& Tourism Fair (TTF), India International Kala Kendra in Jaipur, Wax Museum at
Travel & Tourism fair (IITT), SATTE ( In our bid to make Rajasthan a favoured Nahargarh Jaipur and lesser-known
South Asia’s leading travel show), India destination for domestic and destinations in Rajasthan such as those
International Trade Fair (IITF) events international travellers, the government in Shekhawati region (Jhunjunu-Churu-
happening in many cities and also in the has increased the tourism budget in Sikar), Hadoti region (Bundi-Kota-
international marts such as recent years. As a result of our various Jhalawar) as well as Wagad region
IFTMTopResa (Paris), Mountain Echo – unique and effective marketing (Dungarpur-Banswara), etc.
Literary Festival, ITB Asia Singapore initiatives, the State’s tourism has
(Internationale Tourismus-Börse, the witnessed significant growth. Today, the What percentage of the total
world’s largest tourism trade fair), State is ranked among the top tourist marketing budget is allocated
World Travel Market (WTM) London, destinations in India. Recently National towards social media and
FITUR Madrid (short for: Feria Tourism Awards were given to Business to Consumer (B2C)
Internacional de Turismo, in Spanish or Rajasthan for the overall development activities?
of tourism in the state under “Best
State – Comprehensive Development Around 10 per cent of our overall
of Tourism” category and best tourism budget is allocated towards
promotional films. Our roadmap for a social media and B2C marts activities
continued rise in tourist footfall and the rest on marts and advertising.
includes improving intra-state air
connectivity to ensure that all our Akin to Maharashtra Tourism
tourist spots are well connected. Development Corporation
Collaborate with influencers, celebrities (MTDC) that has a tie-up with
and media to promote the lesser-known Airbnb, a global aggregator in the
destinations and experiences through hospitality sector, does Rajasthan
our marketing programmes and work Tourism also have any similar
closely with our trade partners. plans for a tie-up with Airbnb to
promote heritage properties that
What new tourism-related have now been certified by the
product offerings are in the department?
pipeline to promote State’s
tourism landscape? The Department is open to tie-ups.

Connect with us on egovonline @egovonline egov magazine 19JULY 2018

POLICYMAKER’S PERSPECTIVE

‘Tourism in Rajasthan
Set to Get Focus’

In active collaboration with private sector, the Rajasthan Tourism
Development Corporation (RTDC) is contemplating many
pro-tourism domain initiatives that would soon take shape, says
Haulianlal Guite, IAS, Managing Director, Rajasthan Tourism
Development Corporation (RTDC), in an exclusive interview with
Kartik Sharma of Elets News Network (ENN).

Haulianlal Guite, IAS,

Managing Director, Rajasthan Tourism
Development Corporation (RTDC)

“The advantage that You recently joined as Managing For example, luxury trains such as Palace
RTDC properties have director of Rajasthan Tourism on Wheels (PoW), and other heritage
against the rest of the Development Corporation trains, along with some hotels, midways,
competition is that they (RTDC), could you please share motels, which are scattered all over the
with us your plans with regard State. Our main goal as of now is this to
are located at prime to tourism development in the make sure that the PoW has full
locations and secondly, State? occupancy at all times. For this, we hope
to appeal to general travel agents as well
these come with huge The RTDC is one of the principal as to other online travel agents (OTAs)
brand association i.e the agencies through which the and travel aggregators who would be
RTDC tag. Hence, in my Department of Tourism, Government of willing to promote PoW on a commission
view, if we can build upon Rajasthan, promotes tourism and basis so that we keep securing mutually
tourism-related activities in the state of beneficial win- wins.
two of our permanent Rajasthan. RTDC has been mandated to
differentiators and handle, for example, the quality of Another area that we are focusing now
services for tourists who are coming is the RTDC-run hotels which are
assets, we can certainly here and in that sense, there are several spread all over the State. Going forward,
achieve significant products that it offers. our aim is to make sure that these

growth - and we are
working in this direction.”

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POLICYMAKER’S PERSPECTIVE

hotels are properly renovated so that Technology can certainly help the sector brand association i.e the RTDC tag.
these stand at par with the standards of achieve its true potential. Hence, in my view, if we can build upon
the private players. two of our permanent differentiators and
Today, most bookings today are done assets, we can certainly achieve
Also, our packaged tours are being digitally, so considering this latest trend, significant growth - and we are working
promoted both for domestic and foreign we are leveraging on the latest IT skills in this direction.
tourists who wish to come and explore and expertise. Using technology to
Rajasthan. These packaged deals are enable real-time viewing of various Among the measures taken so far, I can
designed keeping into account the tourist sites to customers who are say we are recruiting management staffs
needs of the customers. Under these
packages, customers are taken care of,
right from the moment they land at
Airport in Jaipur, to their respective
hotels and then to their future tourist
destination - both within Jaipur and
outside of it too. So, going forward, we
aim to promote these segments quite
aggressively.

Do you see a disparity in terms
of human resource management
skills in the tourism sector? If
yes, is RTDC making any effort
to minimise such a gap?

When it comes to offering various otherwise not capable of doing so is one from private sector - that are educated
hospitality services, there is a realisation area RTDC is currently focusing on. and also more qualified to perform the
among government sectors that it is the task assigned. In addition, we are
private sector that happens to perform The unique initiative would enable offering various incentives to customers
more efficiently than the Government thousands of physically-handicapped who are visiting such properties.
one. Keeping this into account, we are citizens a chance to have a real-time
trying to bring in the best talent feeling of visiting such places. Making Along with that, we are offering
available in the private sector to our such a viewing possible from the commissions to various travel agents who
fold, and by offering them the same comforts of a hotel or a train is what our are keen to promote our heritage
salary, along with the credentials and team is currently working on. In this properties. These measures will soon
reputation of RTDC as a big brand regard, we are also in discussion with start yielding results.
name, we are hopeful that we would be many private sectors to refine our future
able to attract the best workforce course of strategy. In tourism sector, advertisement
available out there – that includes the and promotion are a must. How
best among receptionists, the best room RTDC has some great properties, do you generally promote RTDC?
attendants etc. And regarding this, in including heritage properties
near future, we would be floating a etc. Do you think these can We do our promotion mostly through
tender too. be better managed (than how online mode – such as through travel
they are currently being done) aggregators such as booking .com, agroa,
How do you view the potential of or be turned more financially expedia etc. In the domestic market,
technology in benefiting Tourism rewarding? along with working with hospitality
sector? Any latest domain in players such as Oyo etc. we actively work
which RTDC is currently putting The advantage that RTDC properties with players such as yatra, make my trip
its efforts on? have against the rest of the competition etc. All our bilateral associations are
is that they are located at prime locations aimed at achieving mutually beneficial
Today, the technology-enabled solutions and secondly, these come with huge win-wins.
are the way forward for all the sectors,
including for the tourism sector.

Connect with us on egovonline @egovonline egov magazine 21JULY 2018

SPECIAL FEATURE

RTDC – Enabling Fully owned by Government of
Rajasthan Become A Rajasthan, RTDC is a company
Dream Destination registered under Companies Act 1956,
with its headquarter at Jaipur. Apart
The tourism landscape in Rajasthan when viewed, in terms from working towards making
of both quality and quantity of product offerings, has Rajasthan the dream destination for
undergone huge transformation, courtesy efforts of both domestic and foreign tourists
Rajasthan Tourism Development Corporation (RTDC), the alike, it also manages many motels,
Government body mandated with the task of bolstering the hotels, restaurants, cafeterias and bars
image of Rajasthan as the dream destination, writes Ahmad across the State.
Shariq Khan of Elets News Network (ENN).
All RTDC-run hotels in Rajasthan are
Set up in 1978, the Rajasthan Tourism Development Corporation (RTDC) well maintained by the government with
is the topmost agency of Government of Rajasthan mandated with the all the modern amenities and facilities.
task of enhancing image of Rajasthan as the leading tourist destination These are known to offer excellent
in the country. hospitality services on a budget-friendly
tariff. There are numerous hotels
managed by RTDC all over the
Rajasthan. Further, apart from providing
tourists with a comfortable stay at its
managed properties, the RTDC also
organises guided tours to all the
important historic locations of the State.

In addition, the Corporation also
organises package tours, fairs, festivals,
entertainment, shopping and transport
services. It is worth mentioning here

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SPECIAL FEATURE

that in collaboration with Indian
Railways, the company also runs the
luxury tourist train ‘Palace on Wheels’.

RTDC acts as a catalyst to establish
develop, execute project and scheme
that accelerate tourism in the State.
Besides, RTDC through its well-
established marketing network in India
and abroad plays a vital role in
promoting the tourism in domestic and
international markets.

Some of the recent initiatives in which
RTDC, along with Department of
Tourism, has been playing a key role
include:

Branding Rajasthan as Ideal Film “RTDC through its Rajasthan boasts of some pioneering
Tourism Destination well-established work in illuminating heritage
marketing network monuments. Amber, Hawa Mahal,
For many big Bollywood film in India and abroad Jantar Mantar and Albert Hall have
production houses, the State has plays a vital role in already been lit up. Amber is now open
emerged as the preferred film shooting promoting the for the tourists in evening as well and
destination in recent times. This is tourism in impact Sound and Light Shows are conducted
mainly due to its various USPs, which services markets at Amber and Jantar Mantar. Recently,
include: domestically and the Chief Minister inaugurated the
l A clear sky in a majority of calendar internationally.” first phase of ‘illumination of Old City
of Jaipur’ – which is a treat to the eyes
months Big Production Houses shooting for being simply majestic and
l Historic ambience and unique presently: unparallel.
l Thugs of Hindustan by Yash Raj
landscape - vast stretches of desert Further, the State Department has
l Better, speedy and improved Films developed ‘Masala Chowk’ as a hub of
l Super 30 by Phantom films cultural activities. All this is part of the
connectivity l ManiKarnika by Kairos Production State’s tourism department’s mega
l Ample logistics service providers plan to make Jaipur especially Old City
l Excellent hospitality support and Illumination of Monuments and and Ram Niwas Bagh area as a hub for
Heritage City Jaipur night tourism.
facilities
Niche Tourism’s Promotion
Rajasthan -- the Prime Mover
State to Initiate: l Rajasthan with its majestic forts,
l Single Window System for film palaces, lakes and other
architectural legacies provides a
shooting permissions perfect setting for Destination
l Exempting charges such as Weddings. The State Tourism
Department, along with RTDC, is
application fee, processing charges actively collaborating with relevant
and security deposit stakeholders for promoting this
l Issuing Permission within 15 days. segment through participation in
l Some of popular films shot in events related to promotion of
Rajasthan in recent years: wedding tourism.

Rang De Bansanti, Delhi-6, PK,
Bajrangi Bhaijan, Bajirao Mastani,
Badrinath ki Dulhaniya, Dhadak by
Dharma Production

Connect with us on egovonline @egovonline egov magazine 23JULY 2018

SPECIAL FEATURE

l Thanks to persistent efforts of “In last three 99.60 Cr) covering Kumbhalgarh,
State policymakers overseeing the years, the Nahargarh, Bala Quila Alwar,
tourism development in Rajasthan Rajasthan Tourism Ranthambhore Fort, Khandar Fort S
in recent years, Jaipur, Udaipur and has undertaken Madhopur, Gagron Fort Jhalawar,
Jodhpur have emerged as preferred significant steps to Chittor Fort, Jaisalmer Fort, Bhatner
destinations for meetings, strengthen Fort Hanumangarh, Kalibangan
incentives, conferences and tourism-related Hanuman Garh, Jalore Fort, Pratap
exhibitions (MICE) related infrastructure in Gaurav Kendra Udaipur.
activities. With Jaipur Exhibition various parts of
and Convention Centre (JECC) as a the State.” (Major Works under these three
world-class convention centre, projects mentioned above): Parking
Jaipur can now host biggest of ‘Prasad’ schemes of Ministry of & Pathways, Yatri Sheds, Benches
MICE events. Tourism, Government of India for Rs and Amenities, Tourist Facility
400 crores. Centres, Landscaping, Signage,
l The State Tourism Department High Mast light, Solar Lamp Posts,
along with other urban planners Wi-Fi and CCTV, Rainwater
believe that Jaipur holds potential harvesting structures)
to emerge as hub for Medical
Tourism. With modern medical 4. Pushkar-Ajmer Project- (Project
centres and vast resource pool of cost Rs 40.44 Cr)
doctors and paramedics, Jaipur can
offer best of the medical facilities at (Major Works: Façade
most competitive rates. The State Improvement, renovation and
Government led by the Chief Illumination of Pushkar Ghats,
Minister has been proactively Renovation of Brahma Temple
Sound and Light show)

5. Sambhar Lake Town Development
Project- (cost Rs 64 Cr)

(Major Works: Dining Salt Train
experience, Log Huts and Caravan
Park, Laser Sound and Light show,
Bicycle Trail, Open Air Theatre,
Craft Haat)

working on actualising this aim for 1. Krishna Circuit – (Project cost Rs In addition to those mentioned above,
the State of Rajasthan. 91.44 Cr) covering Govind Deo Ji the work is currently on three more
temple Jaipur, Nathdwara, Charan projects. These are:
Infrastructure Development Mandir Jaipur, Khatu Shyamji 1. Tribal Tourism Circuit- Rs 99.58
Sikar
In the last three years, the Rajasthan Crore
Tourism has undertaken significant 2. Spiritual Circuit- (Project cost Rs 2. Mega Desert Circuit- Rs 99.90
steps to strengthen tourism-related 93.90 Cr) covering religious places
infrastructure in various parts of the of Dholpur, Churu, Jaipur, Alwar, Crore
State through the sanctioning of five Virat Nagar, Bharatpur, Dausa and 3. Eco-Tourism Circuit (Sariska & other
projects under ‘Swadesh Darshan’ and Chittorgarh
sites) under Swadesh Darshan
3. Heritage Circuit - (Project cost scheme- Rs 99.97 Crore

 Development of Amber as iconic
site-(Project Cost: Rs 60.0 Crore)
Amber Fort and Palace Complex,
selected as one of the 10 iconic
sites by the Ministry of Tourism,
Government of India. Amber Fort is
not only the pride of Rajasthan but
it is also the most visited
monuments after Taj Mahal, the
monument of love in Agra city.

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KERALA TOURISM PERSPECTIVE

Kerala Tourism
Set for a Major Boost

Aimed at achieving the ambitious growth targets, the tourism
landscape in Kerala is undergoing a major transformation and
soon results would start showing up, says K P Nandakumar,
Joint Director, Department of Tourism, Government of Kerala,
in conversation with Elets News Network (ENN).

K P Nandakumar

Joint Director
Department of Tourism
Government of Kerala

“The upcoming Kerala is well-known for its pristine Northern Kerala, Kerala Tourism
launch of Jatayu beaches, backwaters, mountain targets up to 15 percent growth in the
ranges and wildlife sanctuaries number of tourist arrivals in 2018 with
Earth Centre — among tourists domestically its tourism development plan. The
the World’s and internationally. What have objective is to promote new destinations
been your recent initiatives for in different geographical areas while
largest functional boosting the State’s tourism widening the canvas and including new
bird sculpture potential? destinations.

that would have To achieve the ambitious growth targets, The State Government has been
an adventure the Tourism Department has rolled out focusing more on conservation and
an aspiring Malabar river cruise project preservation of heritage monuments in
zone within the in Northern Kerala. Christened as the coming financial year. The upcoming
center, with over Malanadu-Malabar Cruise, linking eight launch of Jatayu Earth Centre - the
rivers and backwaters of Kannur and World’s largest functional bird sculpture
20 adventure Kasargod districts, the project worth Rs that would have an adventure zone
activities, aims to 325 crore would soon commence within the center, with over 20
entice adventure construction of modern boat terminals adventure activities aim to entice
and jetties equipped with advanced adventure enthusiasts to the State. The
enthusiasts to facilities for tourists. While promoting sole objective is to rebrand the State as
the State.”

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KERALA TOURISM PERSPECTIVE

the ‘Land of Adventure’. In this regard,
the Tourism Department has been
working towards developing action and
water-based adventure activities such as
river rafting, kayaking, trekking,
paragliding, among others, for the
vacationers. Kerala is brimming with vast
and diverse experiences from each of its
corner, be it food, living, inward
waterways, toddy tapping, culture etc.

Owing to evolving travelling experiences “Over the years, Kerala is well-known for its vast and
as aspired by travel enthusiasts, there is Kerala has become rich biosphere of flora and fauna.
a surge in demand for uniqueness in this the tourism Indeed, Kerala is preferred to be the
entire journey. Keeping pace with the trendsetter in India. most popular tourist destination in
emerging trends, the Tourism To create a smart India. The calm climate of Munnar,
Department has been promoting tourism ecosystem, backwaters in Alleppey, Kollam, wildlife
homestays and rural tourism. Kerala Tourism has in Thekaddy, beach in Kovalam,
been undertaking Payyambaram, Cherai Sea-facing
With the growth of ‘meetings, incentives, various initiatives Tellichery Fort, historic Thalaserry or
conferences, and exhibitions’ (MICE) to promote the Telicherry, ancient St. Angelo’s Fort,
tourism, Kerala Tourism aims to promote state globally.” Fort Kochi, Wagamon are some of the
the tourism products and services key attractions that Kerala offers.
offered by the state. The natural beauty opportunities to the differently-abled
and geography of Kerala have prompted travellers. Besides, it has been Kerala Tourism has been aggressively
many to opt for the state to organise promoting adventure tourism across the promoting the northern region of
MICE events across the state. With an state with international safety standards Kerala, which has immense unexplored
aggressive promotional campaign, like to ensure security and safety of tourism potential. The objective is to
#ComeOutAndPlay, Kerala Tourism has travellers. Kerala Tourism plans to make promote pristine Northern
been promoting the State, while reaching the State a 12-month ready destination, destinations such as Wayanad, Kannur,
out to the wider audience. which would allow them to unleash their Kozhikode, Thrissur, Malappuram and
travelling spirit. Palakkad, while widening the canvas
When it comes to building smart and including new destinations. With
tourism ecosystem, do you think Kerala is one State that boasts the aim to increase the geographical
Kerala is appropriately leveraging of a vast and unique geographical spread of tourist arrivals to the state,
on globally followed best spread along with a great historical Kerala Tourism has planned to
practices? If yes, how? and cultural heritage, how do you promote its Malabar region
see this USP of Kerala? aggressively. Moreover, there are plans
Over the years, Kerala has become the to develop theme parks, light and
tourism trendsetter in India. It is an ideal sound shows at Bekal and Kannur and
destination for tourists, offering musical fountain in various picturesque
diversified tourism activities. The districts of Kerala.
Tourism Board has been working on
formulating and executing the action In addition, the state owns the privilege
plan to promote the state as a 365-day to have rich historical and cultural
destination. heritage.

To create a smart tourism ecosystem, Could you please enlighten us
Kerala Tourism has been undertaking with some more details about
various initiatives to promote the state
globally. Recently, it has launched the
first-of-its-kind ‘Barrier-Free Kerala
Tourism’ project to provide various

Connect with us on egovonline @egovonline egov magazine 27JULY 2018

KERALA TOURISM PERSPECTIVE

the initiatives being taken under “Kerala has a high are being undertaken considering
‘Tourism Vision 2025’? brand recall as a State’s healthcare resources?
wellness tourism
Kerala Tourism aims to promote the destination coupled Kerala has a high brand recall as a
state in a responsible manner globally. with a rich legacy wellness tourism destination coupled
The primary aim of ‘Tourism Vision in Ayurveda, with a rich legacy in Ayurveda,
2025’ is to serve as a guiding force and allopathy, allopathy, naturopathy, yoga and other
give a clear vision for enhancing the naturopathy, alternative medicine branches. The
tourism sector. yoga and other State has huge potential in Wellness
alternative Tourism and has been emerging as the
Kerala Tourism has been targeting to medicine most sought-after destination for
double the foreign tourist arrivals and branches.” low-cost but quality healthcare.
increase domestic tourist arrivals by
50%, by 2021. Owing to the vast and Tourism initiatives ahead. Kerala According to the Department, the
unique geographical spread and rich, Tourism has committed to the concept overseas travelers visiting the state for
historical and cultural heritage, the of ‘Responsible Tourism’ wherein the medical and wellness purposes made
Tourism Department is optimistic to local community is benefitted by up 6.3 per cent of the total number of
accelerate the growth of the tourism tourism with a sustained effort on foreigners arriving in the state. The
sector. While generating employment, environment conservation. The project state offers various Government-
earning revenue and foreign exchange, has succeeded in creating dedicated authorised Ayurveda and wellness
enhancing environment, preserving centers to provide all sorts of facilities
culture and tradition, Kerala Tourism has for physical and mental rejuvenation.
been witnessing perennial growth, The much-awaited tourist spot - Jatayu
facilitating overall development across Earth’s Center has a separate Wellness
the state. Center, named as ‘Sidha Cave Healing
Center’, which offers various facilities
The Department of Tourism has been to entice medical tourists. Moreover,
also focusing on implementing the the state has numerous homestays,
master plan for the Responsible Tourism which provide village and real travelling
Mission across Kerala. Significantly, the experiences to the travelers.

What about the initiatives for
boosting the State tourism?

United Nations World Tourism and committed entrepreneurs and is Kerala Tourism has been working
Organisation has described Responsible expected to create 1.5 lakh jobs in towards promoting cruise tourism
Tourism program as a model for other future. across the state in order to woo
destinations to replicate. The maximum number of tourists to the
Government of Kerala had allotted Rs Kerala is also known globally for state. Recently launched Malabar river
4.5 crore to the Department of Tourism its huge potential in wellness and cruise project aims to highlight the
for fiscal 2017-18 to take Responsible health tourism. What initiatives tranquil waterways of Northern Kerala
and encourage tourist arrivals to
lesser-known destinations of the state.
With the functioning of the Kannur
International Airport, the cruise project
would attract travel and adventure
enthusiasts to the state. Aimed at
promoting cruise tourism, the project
would showcase the tourism potential
of 8 rivers - Mahe, Valapattanam,
Kuppam, Perumba, Kavvayi,
Anjarakandy, Tejaswini and Chandragiri
rivers and the Lake Valiyaparamba.

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PATNA LUCKNOW RAIPUR

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SMART CITY / URBAN
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POLICYMAKER’S PERSPECTIVE

Experience the Unseen, amenities such as environment,
Unexplored Rajasthan lighting, parking, entrance proper
explanation, we have almost
An IITian cum IAS and a PhD in economics, Dr Subodh revamped six museums out of 18 and
Agarwal is the Additional Chief Secretary to Government of rest will be revamped by the end of
Rajasthan for Higher & Technical Education. Prior to this year. We have created new
his current role, he has served in various departments such as museums such as museums of legacy,
tourism, arts and culture, Industries, food and civil supplies, Sculpture Park at Nahargarh and also
medical education, external affairs ministry, agriculture and working on wildlife tourism,
tribal affairs. In an interview, he throws light on what ecotourism and biolife.
makes tourism in Rajasthan a flourishing sector?
“New fields that we are exploring are
Rajasthan is too huge and attention for hours feels Dr Subodh night tourism and therefore we have
everyday Rajasthan is Agarwal. Sharing more on what new opened up many forts such as Amber
redeveloping itself, Rajasthan has on its platter, he Fort, Jantar Mantar, Albert Hall,
reforming and changing highlights that we have treasures of Nahargarh Fort during the night. We
itself, says Dr Subodh Agarwal, history in our museums, but they have been constantly improving our
adding, “In Rajasthan, we have had a were not properly displayed and no products, adding new products, and
stable and positive government even proper facilities were available. “So are trying to market.
though the parties may have changed we have tried to avail all the required
but the agenda has always remained We have redone our local fairs, have a
the same. So one can notice a huge whole range of fairs such as Camel
jump in the heritage hotels, the Festival, Jaisalmer Festival, Sufi
infrastructure is developed, the road Festival World Music Festival etc,
and air connectivity have gone up organised from September till March.
multiple times. There is a change in As our slogan says ‘Jaane Kya dikh
our attitude; we have understood Jaaye’, and we believe once is not
how important marketing is for us. enough.”
What is more important than
marketing is, the product should be The way Rajasthan has worked is
good and we have an amazing range impressive, we have the best of the
of touristic products. There is no palaces, forts, the deserts, the lakes
point to focus on marketing if the which have been luring the
product is not good and thus we have filmmakers and they are the ones who
launched aggressive campaigns, the have made us come across some
tourism department is putting its amazing spots.
heart and soul in promoting the state.
We realise the importance of social “You name a blockbuster movie and it
media and have been working really was shot here that they have created
hard on this segment. We have the and name and identity of the place on
largest number of followers on the minds of the people. To encourage
Instagram and we have wonderful film tourism we have streamlined our
creatives.” permission system, so actually we
have created a single Window system
Rajasthan is a land of treasures which for approval, we are also proposing to
unfolds history, it’s all aspects are so reimburse their cost, film is a product
mesmerising that they can hold your where we want to market ourselves as
a destination. We are also planning to
create a Film City but it’s too early to
talk about this” concludes Dr Subodh
Agarwal.

(As told to Travel Trade Journal, content provided
by Dr Subodh Agarwal)

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PHOTO FEATURE

Discovering Enchanting–

Rajasthan at Night

The Government of Rajasthan has been paying a lot of
attention on promoting the night tourism in the State.
The move to rediscover its immeasurable potential to
strengthen this side of tourism appears to be reaping
rich dividends.

The step was undertaken in the wake of dwindling tourist population,
especially during the summers. The initiatives seem to have largely
achieved its intended results if the numbers of tourists thronging to
State’s popular attractions during last few summers are anything to go by.

Ever since being introduced initially in 2015 by the Rajasthan Tourism
Development Corporation(RTDC), the unique concept has not only made

38 JULY 2018 [ egov.eletsonline.com ] The Largest Portal on e-Governance in Asia and the Middle East

PHOTO FEATURE

summers in Rajasthan more enthralling This year, the ‘Jaipur By Nite’
but have led to a boon for the State’s ‘Jaipur by Nite’ is
tourism landscape. back with its 6th Since 2008, extending the spirit of
edition of three promoting the idea of night tourism,
Curated with the prime idea of giving a days carnival that the State Department of Tourism, in
flip to night tourism in the Pink City as will be celebrated collaboration with Confederation of
Jaipur is described in common on August 25, Indian Industry (CII) has been
parlance, the first of its kind project September 1 and organising ‘Jaipur By Nite’ annually.
was first implemented in Amber Fort. 2 2018.
The next event is scheduled on 1 and 2
Albert Hall was thrown open on not a big deterrent as is the case September 2018. Under this, a
September 30, 2015. Thereafter, during the daytime. melange of cultural evenings coupled
Vidhyadhar Garden followed on June with a wide array of Rajasthan’s cuisine
5, 2017. will be organised in the evening time.

As part of the novel initiative, From Night Bazaars to heritage-site
backed by effective arrangements visits and from soulful Sufi music to
for electrification and flood foot tapping dance performances and
lighting, numerous historic cultural extravaganza, the colourful
monuments such as famous forts festival, under the moonlit night sky of
and palaces which, at present, are Jaipur, would offer its visitors a
closed for public by 6 in the splendid getaway for the weekend.
evening, would remain open for
public viewing until 11 at night. It The notable attractions this year
will enable more number of tourists include the beginning of first-of-its-
to visit such places during those kind Women’s Car Rally at night and
hours when the sweltering heat is Jaipur’s first food festival.

Connect with us on egovonline @egovonline egov magazine 39JULY 2018

Department of Local Self Government SMART CITY AJMER CONFERENCE REPORTHOST PARTNER CO-HOST PARTNERS ORGANISER POWERED BY
Government of Rajasthan

13-14 April 2018 Ajmer Smart City Limited

Vasudev Devnani, Minister of State (Independent Charge) for Primary and Secondary Education,
Government of Rajasthan, inaugurating the summit along with other dignitaries

INNOVATIVE PRACTICES IN THE WORLD OF SMART CITIES

Developing cities in Rajasthan on the lines of Smart Cities Mission of Prime Minister Narendra Modi-led
Government was the centre of discussions held during the Smart City Summit held in Ajmer in April. Present on the

occassion was Vasudev Devnani, Minister of State (Independent Charge) for Primary and Secondary Education,
Government of Rajasthan who inaugurated the summit. The Summit was organised by the Department of Local Self

Government, Government of Rajasthan, in association with Elets Technomedia Private Limited.

The first day of the two-day summit also witnessed international participation from agencies like United States Trade and
Development Agency (USTDA) and High Commission of Malaysia.
Ajmer, the Rajasthan’s city famous for its Sufi shrine — Ajmer Sharif Dargah, is set for a major overhaul.
Nestled in Aravalli Mountains, Ajmer also holds significance for serving as the base to visit the ancient city of Pushkar, known for
the temple of Lord Brahma.

In this light, efforts are on to steadily introduce digitisation in the city’s administrative system. It is hoped to ensure a makeover
as part of realising the Smart City dream.

This was the 29th Smart City Summit organised by Elets, which has a vision of organising 100 such Smart City conferences across
the country.

CONFERENCE
REPORT

40 JULY 2018 [ egov.eletsonlineO.cofmfic] iTahlelaLaurgnecsthPoorftatl honee-eGGovoervnamncaeginaAzsiinaeanadtthtehMeidddileaEsast

SMART CITY AJMER CONFERENCE REPORT Department of Local Self Government
Government of Rajasthan

13-14 April 2018

VASUDEV DEVNANI DR RAGHU SHARMA

Minister, Primary and Secondary Member of Parliament, Ajmer

Education, Government of Rajasthan

Due to the constant We should ensure
efforts of the ‘Education for All’
Government under Smart City
and the city Ajmer. Citizens
administrators, should be made
the landscape inclusive only
of Ajmer is then Ajmer
changing for can be made a
good. The area Smart City by
of Ana Sagar 2021.
Lake is changing.
Ajmer is DHARMENDRA GEHLOT
becoming smart
and tourism can Mayor, Ajmer
grow if we make
some arrangements
due to which tourists
stay here for at least
one-to-two days.

SHIV SHANKER HEDA

Minister of State and Chairman, Ajmer
Development, Government of Rajasthan

The Government You can witness
can give only the the rich culture
money but the of the country
implementation in Ajmer. We
of the policies have Dargah,
have to be we have the
done by the only temple of
officers. Citizens Lord Brahma.
participation is We have cultural,
very necessary. historical heritage.
Policies should be properly Through teamwork,
implemented. Ajmer should be developed as a we can develop the Anasagar lake. The city
sports hub. We have already presented a proposal administration has to ensure citizen participation.
for this. We want to create a tunnel between The city administration has improved the
Pushkar and Ajmer so that they can be easily cleanliness of the city through door-to-door
connected. We want to create a museum to collection.
showcase the rich cultural history of Ajmer.

Connect with us on egovonline @egovonline egov magazine 41JULY 2018

Department of Local Self Government SMART CITY AJMER CONFERENCE REPORT
Government of Rajasthan

13-14 April 2018

Ajmer Set for Urban Transformation Through Smart
Cities Mission

Dignitaries at the Smart City Summit, Ajmer

MAHENDRA KUMAR JAIN HIMANSHU GUPTA

Additional Chief Secretary, Commissioner, Ajmer Municipal Corporation

Government of Karnataka

We have to Since its selection
in Smart Cities
improve our Mission, we
have been
urban spaces doing Smart
City projects
and Smart in Ajmer. A lot
of projects have
Cities Mission. come on ground and
we request you
The idea is to to be a part of this
initiative. The heritage is very important in
make the life Ajmer and we have given ample space to
heritage development. A lot of stress has been
of the citizens given on developing Anasagar Lake also.

better through

convergence and

public private partnership.

Smart Cities programme can be a catalyst

and our spaces can be transformed. Providing

urban mobility will always be a critical part

of Smart Cities Mission. The processes of the

Government have to be improved so that citizens

can access services easily.

42 JULY 2018 [ egov.eletsonline.com ] The Largest Portal on e-Governance in Asia and the Middle East

SMART CITY AJMER CONFERENCE REPORT Department of Local Self Government
Government of Rajasthan

13-14 April 2018

MUHAMMAD AFZAR BIN ABDULLAH MEHNAZ ANSARI

First Secretary Country Representative-South Asia

High Commission of Malaysia USTDA

Malaysia has We are partnering
formulated a with the city of
Smart Cities Ajmer much
initiative under before the
our 2020 plan. onset of Smart
Smart Cities have Cities Mission.
become priority We started our
to manage urban partnership in
development of January, 2015. The
the country. Putrajaya city has tremendous
city was developed as a growth which we
Smart and Green city. Several key projects have are witnessing now. The
been implemented with the integration of ICT and suggestions and benchmark set by us have
green technology. Six parameters were set in the been taken up very holistically by the city
development of this city namely Smart Governance, administration.
Smart Environment, Smart Living, Smart Mobility,
Smart People and Smart economy.

Distinguished participants during the Smart City Summit, Ajmer

Connect with us on egovonline @egovonline egov magazine 43JULY 2018

Department of Local Self Government SMART CITY AJMER CONFERENCE REPORT
Government of Rajasthan

13-14 April 2018

Presentations on the Role of Industry for Building Smart Cities

GULAM ZIA SANTHOSH MUZUMDAR

Executive Director, Knight Frank Johnson Controls

Infrastructural We are living in a
projects have connected world
high potential. with a great start
We have to up ecosystem.
capture the We are not
growth due to applying the
the improved right technology
infrastructure. to solve the
When we talk of problems of Smart
value capture finances, Cities. With the
we predict forecast on the increasing traffic density,
basis of the actual form of the revenues we have to automate the
available. systems. Globally, India is actually 30 years behind in
making and using such solutions. City Corporations in
India are showing the way and implementing the best
of the technology to solve many problems.

SANJAY GUPTA Importance of Skill Development
for Smart Cities
MD, Yashi Consulting Service Pvt Ltd
DR SONALI SINHA
We are dealing
in planning, Chief Operating Officer,
infrastructure Tourism and Hospitality Sector Skill Council
and surveying
and architectural We need to upgrade
compnonents. our people handling
In Ajmer, we did skills. For example,
work for slum-free bus conductors need
plan of action of the to be trained to be
city and the document sensitive to people’s
prepared by us has been needs. We need to
treated as the best practise document by the make the local traffic
administration. It has been published as an example police to be empathetic
for other States as well. In the housing sector, we and sensitive to people.
have completed the construction of 52,000 houses We need to train the delivery
so far. boys to be gender sensitive. These
are the areas where training can be done. As
a Sector Skill Council, we have the modules
with us. We have a huge network of trainers
who can deliver the results.

44 JULY 2018 [ egov.eletsonline.com ] The Largest Portal on e-Governance in Asia and the Middle East

SMART CITY AJMER CONFERENCE REPORT Department of Local Self Government
Government of Rajasthan

13-14 April 2018

Leaders’ Conclave: Leveraging Innovation, Building Sustainable
Futuristic Cities

Delegates discussing the Smart City projects at the summit AKHILESH MITTAL

DR RAJENDRA JAGTAP Rajasthan Public Service Commision

CEO, Pune Smart City Ltd

We introduced a We have been
new concept of
Placemaking in providing
Pune. We came
up with unique e-governance
kind of land uses
there. One of the since 2011
placemaking we
developed was on through our online
the theme of yoga and
books. The other was made portals. Over
on the theme of music and children play area, etc.
We ensured that the basic components of a Smart 75,000 applications
City are inculcated while developing such areas. Free
Wi-Fi was given, rain water harvesting was started, have been taken till
solar trees were developed, etc.
date through this portal.

We have conducted 156

online examinations. We came up with

MyExamMyReview concept where students can

see the answers of their question papers from next

day onwards like a video. We have taken objections

online. Candidate have dashboard on the official

portal. We have come up with a location map to

trace the examination centre.

Connect with us on egovonline @egovonline egov magazine 45JULY 2018

Department of Local Self Government SMART CITY AJMER CONFERENCE REPORT
Government of Rajasthan

13-14 April 2018

Panel Discussion: Innovations for Smart Cities

Participants attentively listening to one of the deliberations MANISH KUMAR GUPTA

ALOK KUMAR JOSHI Additional Divisional Railway Manager, North

Executive Director ( Projects) Western Railways
HUDCO

HUDCO services We are creating
can be utilised a multi-storey
in training, parking in
Ajmer. This will
consultancy, take care of
infrastructure all the traffic
and housing which is being
finance and held at the main
in designing. entry of Ajmer
SPV of Smart station. We have
cities should also developed satellite
collaborate with stations in and around Ajmer.
those PSUs which can We are onto the multi-functional complexes
provide best practises. on the vacant plots in the city. Railways
HUDCO gives best practices award every year. Jury electrification, doubling projects are going on.
selects the best practices award. HUDCO is into We have a state-of-the-art coach maintenance
loan financing as well. facility at Madar. We have invested heavily
on the passenger facilities so that they can be
provided with the world-class facilities.

46 JULY 2018 [ egov.eletsonline.com ] The Largest Portal on e-Governance in Asia and the Middle East

SMART CITY AJMER CONFERENCE REPORT Department of Local Self Government
Government of Rajasthan

13-14 April 2018

JYOTI KAKWANI DHARAM PAL SINGH

Deputy Commissioner District Town Planner

Ajmer Municipal Corporation Karnal Municipal Corporation

In 2016, we We have involved
started an citizens in every
initiative of part of the
Book Bank implementation
for which of Smart City
we started projects in
collecting books Karnal. We have
from the societies. focussed on non-
We are also running motorised transport.
mobile libraries in We have started Public
containers.They have fans, bicycle sharing system
generator set, etc. We have kept with 19 docking systems. We
competition books, motivational books also. It is being have introduced 347 e-rickshaws to improve
run in 21 places. The registration fee of this library is eco-friendly mobility. We have installed 129
Rs 20 through which one can lend books. This helps CCTV cameras at 31 strategic roads. Grain and
in inculcating book reading habits. Also, Swachh vegetable markets have been shifted to outer
Bharat Mission has declared us Open Defecation Free. periphery areas of the city to ease out traffic
We have painted walls of the city on the theme of movement.
cleanliness.

Smart Education

AARTY KALE

Director, Probit Plus Pvt Ltd

We are smart gram
and smart solutions
provider. We are
leaders in smart
education. We are
also partnering
with BSNL and
Railtel. We have
offline and online
telecom solutions
as well. We offer
connectivity in
remote areas. Smart

Classes is conducted
by our IT experts.

A number of citizens also participated in the summit

Connect with us on egovonline @egovonline egov magazine 47JULY 2018

Department of Local Self Government SAMWARATRCDITSY AJMER CONFERENCE REPORT
Government of Rajasthan
Department of Local Self Government
Government of Rajasthan

13-14 April 2018
13-14 April 2018

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SMARTGCLITIMY APJSMEERSCOONFFETRHENECEEXREPPOORT Department of Local Self Government
DepGarotvmeernnmt oefnLtoocfaRl aSjealsftGhaonvernment
Government of Rajasthan

13-14 April 2018
13-14 April 2018

Connect with us on egovonline @egovonline egov magazine 49JULY 2018

Department of Local Self Government SMART CITY AJMER CONFERENCE REPORT GLIMPSES OF THE EXPO Department of Local Self Government
Government of Rajasthan Government of Rajasthan

13-14 April 2018 13-14 April 2018

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