Retailer Utopia A4 8 Page Newsletter

insideUtopia

February 2018

What’s Inside

New Retailer Hub

Supporting your business
pg.2

Helping your
Customers

Making their Utopia

purchase easier

pg.4

As we begin a new year, we would like to share our successes Innoplus
from 2017 and bring you exciting news and updates for 2018.
Creating bespoke
Our product focus for last year was to strengthen our modular offerings. We accomplished this by bathroom solutions
incorporating leading design and on-trend colourways.
pg.5
To help support your business, we have introduced our brand-new retailer hub allowing us to
further improve our services to you. Our Millionth
Customer
The news of our Millionth customer late last year caused a great deal of excitement, we now look
forward to continuing the journey with our loyal customers. Utopia celebrates a
major milestone
From Ian & Dave and the entire Utopia family pg.7

A Brand New Retailer Hub to
Support Your Business

It’s important to us that you have all the
necessary information about Utopia’s ranges
and products.

After listening to your feedback we have developed a Retailer
Hub to give helpful advice and assist with seamless sales. We
have created six new and improved support sections.
To log into the hub simply use your current image library
login details.
If you have any problems email

[email protected]

2

New and
Improved Features

With the functions shown below, you will have everything at Technical Drawings
your fingertips to offer the best service for your customers.
We will continue to develop these useful support tools In a bid to make our modular ranges
keeping you informed with Utopia’s exciting developments as easy as possible to install, you
and important news. will now find technical drawings
outlining bracket locations and
Images positioning.

High resolution images are Guides
available for all our ranges so
you can promote Utopia in your You will be able to download ‘how to’
showroom and through your own guides and fitting instructions for all
communications. our ranges.

Marketing

All communications we send will
be saved here. You can then print,
display and share these with your
colleagues.

Order Tracker PR

This allows you to track orders When we send out a press release
by entering your customer order we will also save it here to keep you
number and postcode to confirm up to date on exciting developments
status and expected delivery date. in our business.

3

Helping Your
Customers

We aim to give your customers everything they need to make the purchase of their Utopia
bathroom as easy as possible. That’s why we have some great tools online to provide all the
information required to assist with their decision.

VISUALISE

YOUR BATHROOM

Our online visualise tool allows you and your
customers to create their perfect bathroom.

See how different styles and tiles work together in various sizes
and shapes.
When the room has been designed to the desired style, you
can either download the image to a chosen device or order
samples of the chosen finishes. The samples selected will
automatically be populated for ease.

4

Find a Local
Showroom

We encourage your customers to find their local stockist in all
of our literature and online which they can do using our handy
locator tool...

utopiagroup.com/findshowroom

Our Sample
Service

~ COLOUR SAMPLE ~ Colour sample

Colour sample

This free service is a great way to help your customers PEACOCK BLUE
confidently choose their bathroom furniture finishes.
Our Roseberry Sample is representative of the paint colour only.
utopiagroup.com/bathroomsamplespage

Cityscape Indigo

Innoplus by
Compusoft

We are delighted to be working with a new Autocad system
called Innoplus. This dynamic sales tool allows easy access to
our catalogue for designing bespoke bathroom solutions.
Innoplus completes the journey from the initial sketch to the
completed bathroom concept using the creative 3D bathroom
planner.
All of our ranges are also available on Virtual worlds and most
are on the 2020 platform with work in progress to include the
other ranges.

5

New Ranges

Last year we set out to strengthen our
modular furniture offerings which led to the
introduction of four new ranges.

After launching our updated Halo range late last year it has Halo in Cityscape
proven to be very popular with you and your customers. The
idea was to target a younger audience wanting stylish British
quality at affordable prices. We’ve received positive feedback
regarding the range with Cityscape being the most popular
colourway to date.

New Modular

Our new wall-hung ranges were launched in June and have
settled well in the market place. To constantly improve
and freshen the styles, we have updated the designs with
the inclusion of chrome accents in Lustre and offering the
integrated Bluetooth sound system as an optional extra.
For Star the most popular colourway is Copper Flash, with
Indigo being the most popular finish for both Lustre and
Opula.

Lustre in Sea Green with Copper accent
6

Our unique collection of painted timber bathroom furniture
has been the success we predicted with our fantastic choice
of colourways. Units are available as fitted, freestanding or
modular offering a wealth of creative possibilities.

Our Peacock Blue option remains the most popular.

Peacock Blue Clotted Cream
Cotton White
Dove Grey Blue Lagoon

Roseberry in Peacock Blue London Grey

Thanks
a Million

November saw us reach a major milestone in our history
with the announcement of our millionth customer order.
The order belonged to Bradleys of Portsmouth who have
received a complimentary Halo set for their showroom.
Owner Andy Bye said ‘we are delighted to be the millionth
customer as Utopia is one of our key brands. We have
complete confidence in the quality and design of their
product range and our customers appreciate buying British.’
We are so grateful to all our loyal customers for getting us to
this point, here’s to the next million.

7

insideUtopia thisWSaptcahce

The Right Fit for 2018

We have lots of exciting plans in the pipe-line for our fitted furniture ranges
including new colours, handles and worktops - watch this space for more developments.

Training Days Available 2018 Dates

Our training days have been announced, giving you the Wednesday 28th March
opportunity to learn about every aspect of the business from Wednesday 25th April
manufacturing to customer services. Previous attendees have Wednesday 23rd May
found the sessions extremely helpful. Wednesday 27th June
Wednesday 18th July
Simply email [email protected] Wednesday 19th September
Wednesday 24th October
To book your place from the available dates simply provide Wednesday 21st November
the Retailer Name, Address, Postcode and the name of the
person attending.

We Want to
Hear from You

We constantly strive to deliver excellent customer
services and your feedback is important for us to do
this. We would particularly like to know your thoughts on
our fitted ranges and any additional items that you feel
could help increase your sales.

In addition, we would love to inspire future customers
of Utopia by sharing bathroom make-overs completed
with our ranges. Please email your comments and
inspirational images to

[email protected]

Please ensure you have permission from your
customers first.

Utopia Furniture Ltd, Springvale Avenue, Wolverhampton WV14 0QL
Customer Services: 01902 406402 Fax: 01902 406401 Email: [email protected]