HCL-Citi

HCL – Citi Partnership
10 Years Celebration




Theme options
Recommended
¡ Smartly Innova-ve
¡ FUTUREADY - Experienced . Innova-ve . Efficient
¡ Precision and Performance
¡ Facing Forward - Innova/ve. Efficiency. FutureReady
¡ Next Level
¡ Prism of Possibili-e$7s BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES ¡ Power Up


Rationale for selecting this theme
It started small and growing since
Blue color symbolizes fresh
Brimming with Confidence and Intelligence
We are ready to go bigger and take big leap
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES approach,
concept and trusted


Facing Forward Campaign
Creatives for Posters, ODC branding, workstation branding


Facing Forward Campaign
Creatives for Posters, ODC branding, workstation branding


Facing Forward Campaign
Creatives for Posters, ODC branding, workstation branding


Facing Forward Campaign
Creatives for Posters, ODC branding, workstation branding


Facing Forward Campaign
Creatives for Posters, ODC branding, workstation branding


Facing Forward Campaign
Creatives for Posters, ODC branding, workstation branding






Event venue reference (Illustration only)
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES


Facing Forward – Pathway branding !
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES


Facing Forward – In-door branding
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES


Facing Forward – Desk Branding
Poster-Innovation Poster-Effectiveness Poster-Efficiency
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES


Facing Forward - Trophy and Give Aways
T-shirt Trophy Powerbank
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES


Campaign Flow
¡ We will run a 3 months long pre-event campaign that includes mailers, banners, Posters, ac-vi-es, digital connect and microsite
¡ Ac-vi-es will be based on 10 year celebra-on theme- Facing Forward, key themes such as Innova-on, Effec-veness, Thought Leadership and Efficiency
Month 1: Content Crea-on
Month 2: Engagement
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
¡ The engagement will also provide an insight around the cri-cal components of the rela-onship, which will be used in the messaging going forward
¡ Every insight captured during and aPer the event will be re-used and re-purposed for con-nuous engagement
Month 3: Event
Month 3: Post Event


Month 1: Content Making
¡ Crea-ve Campaign
§ Alltheelementswillamplifyandresonatewiththe
theme along with the key messaging
¡ HCL FS and Ci- AV’s (Success Stories)
§ Iden-fiedteammembers(bothclientsideandHCL) speak, 10 year journey with HCL FS, small snippets
§ HCLSFSleadersspeak,willtalkabouttheirfrui\ul10 year journey and Opportuni-es and Strength
¡ Theme AV - Facing Forward theme
§ Thisfuturis-cpresenta-ontoshowcaseHCLFS
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES capabili-es, innova-ve solu-ons, high value services, that
are relevant to the engagement etc
¡ Digital Content- Microsite, social media pos-ngs,
Flow
§ Next week Monday, setup will be placed and employees will be asked to color 10 Year logo the way the please.
§ Mailer 3 on Friday, Speak your mind
§ Monday another ac-vity, share the challenges faced and their solu-on, basically Facing Forward
§ Mailer 1 will be sent out – Block you date
§ Mailer 2 on Friday, Get Your Picasso on!


Month 2: Engagement
Microsite
Laptop Decals
Engaging through Microsite:
We will post one ques-on everyday on the dedicated Ci- HCL microsite- the ques-ons will be combina-on of the current affairs and latest happenings of the engagement?
Top 10 winners to be acknowledged and awarded at the town hall
Laptop decals to be provided to all laptop users of the
engagement, including employees at the client side.
Posters
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES


Invitation and Welcome Kit
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES


Theme Audio Visual
Audio visual -
Just for reference, we will create an impac\ul AV resona-ng theme and key messaging.
This is will be an opening AV full of energy, past experience and future vision.
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES


Month 3: Event
Ac-vi-es planned (proposed)
Event Flow
¡ Guestarrivesattheeventvenue
¡ Registrationandhandingoverwelcomekit(RBtC
branded)
¡ Interactivegame
¡ VisitHistoryWall,VideoWallandInstallationsat the Pre-function
• Venue
• Registra-on
• Installa-ons
• Video Wall
• History Wall - Print
• Décor
• Futuris-c Setup
• Lounge •
• Interac-on
• Visit to SSN College
• Video Bytes
• Welcome/lap Ligh-ng
• Presenta-on
• Cake Cufng
• Engagement/Ac-vity
• Performance
¡ LapLightingandcakecutting $7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
• Town hall with Q&A
¡ LeaderspeakHCLandCiti
¡ BeautifulInstallationasaphotobooth
¡ Presentations
¡ Town hall with Q&A, Rewards and recognitions ¡ Culturalperformances
¡ ThemeGalaDinner
• •
Photo booth
Rewards and recogni-ons
Give Away – Goodie Bag
Dinner with Leadership
•


Month 3: Post event
Thank you
¡ Thank You and Apprecia-on leier personally signed by the client partner ¡ Personalized Souvenir (photo booth) for everyone
¡ Captured video bytes and pictures will be uploaded at the microsite
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES