FUNDAMENTAL OF ENTREPRENEURSHIP
1. Prerequisite (if any): None
Course Objectives:
This course is designed to introduce students with:
1. The fundamental concepts and principles of entrepreneurship and characteristics of social enterprises and its scenario in
2. Malaysia;
2. The differences between entrepreneurs and social entrepreneurs as change agents and the country’s economic builder;
3. The design thinking technique;
4. The business model and social business canvas;
5. The strategy and business presentation skills
Course Learning Outcome (CLO):
At the end of the course, the students should be able to:
1. Describe the basic concepts and principles of entrepreneurship and characteristics of entrepreneur or social enterprise
(C1,PLO1,PLO7,PLO8)
3. 2. Differentiate between entrepreneurs and social entrepreneurs as change agents and the country’s economic builder.
(C2,PLO1,PLO7, PLO8)
3. Apply design thinking technique. (C3,PLO1,PLO2,PLO3,PLO5,PLO7, PLO8)
4. Develop and write a business model and social business canvas. (C4,PLO1,PLO2,PLO3,PLO5,PLO8)
5. Construct a pitching strategy in team work and professionally presenting their business
plan.(C5,PLO2,PLO3,PLO4,PLO5,PLO6,PLO8,PLO9)
Assessment Method and Types:
Course Assessment
1. Assignment BMC 20%
4. 2. Mid-term Test 20%
3. Assignment Practical of BMC
(running a small business) 20%
4. Final Assessment (Business Plan Project) 40%
TOTAL 100%
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COURSE SYLLABUS
TOPIC (S) CLO Lecture SCL Independent Assessment Student
(2 Credits) Activities Study Learning
Week 1
1. Introduction to Entrepreneurship Time
(SLT)
Definition of entrepreneur and
entrepreneurship 1, 2 2 - 2 -4
The role of entrepreneurship in 1, 2 2 - 2 -4
Malaysian economic
development
Videos – overseas & local,
entrepreneurship as a career
path
Week 2
2. Recognizing Opportunities and
Generating Idea
Definition of creativity and
innovation
The importance of creativity
and innovation in business
venture
Creativity process
Components of creativity
Common creativity techniques
and tools
Blocks to creativity
Types of innovation
Sources of innovation
Promoting creativity and
innovative environment in
organization
Common characteristics of
creative and innovative
entrepreneurs
Hands-on activities (spaghetti
structures, lego duck)
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Week 3
3. Business funding or Financing
organisation, Legal structure &
relevant agencies
Funding resources
Sole proprietorship
Partnership 1, 2 2 - 2 -4
Private limited company
Limited liability partnership
Cooperation
Business Agencies
Business ethics
Guest Speaker
Week 4
4. Identification, evaluation &
selection of opportunities
SWOT analysis 1, 3 2 - 2 -4
Value Propositions & BMC
Hands-on (using jamboard or
other collabarative tool)
Week 5
5. Business formation
Starting from scratch
Buying existing business
Family business succession 1, 3 2 - 2 -4
Franchise
Guest speaker
Project introduction & launching
Activity – assignment 1 begins
Week 6
6. Scaling-up & start-ups
Market size & competitors
Branding & proprietary issue 1, 2, 3 2 2 2 28
Sales & marketing
Guest Speaker
Activity - Seminar Project
Week 7
7. Business financial plan
Operating cost
Cash Flow statement
Income statement 1, 2, 3 2 2 2 28
Balance sheet
Basic financial analysis
Games
Practical – presentation Asm 1
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Week 8
8. SESI Introduction & sustainability
Structures of SE
Ethics & Social responsibility -
The roles and the needs of of 1, 2, 3 2 3 27
SE & SI for socio-economic
development
Video – padman, picha project,
Muai Thai, Athena, Arus etc
Week 9
9. Methodology for Innovation
Crafting your SE
Design thinking 3,4 2 - 2 -4
9 steps to develop idea
Problem-based learning, crafting
their SE to prepare for Capstone
Week 10
10. Operating your Social enterprise
Social Business Model canvas
Organizational and legal
Structure
Understanding impact 3,4 2 - 2 -4
Social Impact Revolution
Test Mid-sem
Activity – assignment 2 begins –
launching their small business
Week 11
11. Funding and Financing your Social
enterprise
3,4 2 - 2 4
Impact investment and
crowdfunding
Videos
Week 12
12. Operating SE
Crafting your SE (SBMC)
Understanding Impact 3,4,5 2 2 3 29
Organisational form & legal
structure
Activity – presentation Assignment
2 Making profit or Loss
Week 13
13. Telling Your story of your Social
entrepreneurship 3,4,5 2 2 2 28
storytelling
Practical - presentation skill
Week 14
14. Bussiness Plan Project
Students-centred Learning 3,4,5 2 2 2 28
Practical – pitching showcase
Total of Student Learning Time (SLT) 28 10 30 12 80
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Main References Supporting the Course:
Barringer, B.R and Ireland, R.D (2016). Entrepreneurship Successfully Launching New Ventures, 5th Edition. Ohio : South-
Western.
Additional References Supporting the Course :
1. Hisrich, R.D. & Peters, M.P. (2013). Entrepreneurship, 9th Edition. New York: Irwin McGraw-Hill.
2. Kuratko, D.F. (2008). Entrepreneurship: Theory, Process, Practice, 8th Edition. Ohio: South-Western.
3. Sodri Ariffin, Ismail Ab Wahab and Zarida Hambali. (2013). Fundamentals of Entrepreneurship. Malaysia:
Oxford Fajar.
Other Additional Information:
Rules and regulation for examination refer to Buku Peraturan Akademik UPNM.
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