01 Search Engine Optimization Presented by:- SkillCircle
Search Engine Basics Working of Search Engine Search Engine Result Page What is SEO? Need of SEO How to Conduct Keyword Research Page Ranking How page Ranking Done Advantages Conclusion 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Presentation Overview 02
Search engines are online tools that help users find information on the internet. They use complex algorithms to crawl and index websites, and provide relevant search results based on the user's query and search history. Some popular search engines include Google, Bing, Yahoo!, DuckDuckGo, and Baidu. 03 Search Engine Basics
04 Search engines use algorithms to crawl and index web pages, analyze user queries, and provide relevant results based on relevance and popularity. Working of Search Engine Presented by:- SkillCircle
05 Search Engine Result Page
SEO stands for Search Engine Optimization, the practice of optimizing web content to improve visibility on search engines, drive organic traffic, and increase the quantity and quality of leads and conversions. 06 What is SEO ? Presented by:- SkillCircle
SEO (Search Engine Optimization) is important because it helps websites rank higher in search engine results pages, leading to increased visibility, traffic, and potential customers. 07 Need of SEO Presented by:- SkillCircle
Brainstorming Surveying Customers Applying Data from KW Research Tools Term Selection Performance Testing and Analytics 1. 2. 3. 4. 5. 08 How to Conduct Keyword Research Presented by:- SkillCircle
Page ranking refers to the position of a webpage on a search engine results page, determined by various factors such as relevance, authority, and user engagement, among others. 09 Page Ranking Presented by:- SkillCircle
Page ranking is done by search engines using algorithms that analyze various factors such as keywords, backlinks, user behavior, and more to determine the relevance and authority of a webpage in relation to a search query. 10 How page Ranking Done ? Presented by:- SkillCircle
Key concepts refer to the fundamental ideas or principles that form the basis of a particular field of study or topic, and help to provide a framework for understanding and analyzing it. 11 Key Concepts Presented by:- SkillCircle
Increased Visibility and Brand Awareness Higher Quality Traffic Cost-Effective Long-Term Results Improved User Experience 1. 2. 3. 4. 5. 12 Advantage Of SEO Presented by:- SkillCircle
SEO is a critical component of any successful digital marketing strategy. By improving the visibility and ranking of your website or web page in search engine results pages (SERPs), you can attract more organic traffic, generate leads and sales, and improve brand recognition. By understanding the fundamentals of SEO, including how search engines work and the key strategies and techniques used in optimization, you can create a strong SEO strategy that can help your business succeed online. 13 Conclusion
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