Hollywood Branded Agency Overview

INFLUENCER & CONTENT PARTNERSHIPS 2019 INFLUENCER & CONTENT MARKETING EXPERTS
AGENCY SERVICE OVERVIEW + GENERAL RATES
SOCIAL INFLUENCERS
CELEBRITY ENDORSEMENTS
BRANDED EVENT ACTIVATIONS
PRODUCT PLACEMENT PARTNERSHIPS

FULL SERVICE AGENCY

MARKET YOUR BRAND
WITH OUR INFLUENCER
AND BRANDED
CONTENT SERVICES

ENDORSEMENTS CELEBRITY EVENT SOCIAL MEDIA
ATTENDANCE POSTS

CONTRACT TURNEY
NEGOTIATONS ACTIVATION

PRODUCT PLACEMENT CELEBRITY SEEDING PROMOTIONAL TIE-INS

THOUGHT LEADER HOLLYWOOD EVENTS MUSIC EVENTS
EVENTS
.

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Hollywood Branded | 310.606.2030

GAIN THE POWER OF

INFLUENCER

IMPACT AROUND THE

WORLDDRIVE POWERFUL CLOUT
STRAIGHT TO YOURBRAND

The use of celebrities, influencers and branded content as
brand ambassadors remains a powerful, positive
communications strategy for marketers to use in stimulating
consumers and boosting their engagement. The essence of
familiarity and trust they elicit provides your brand with a
sense of credibility and relevancy in the eyes of the consumer.

RESULTING IN

Increased Brand And Product Awareness
Heightened Brand Affinity And Desire
Expanded Target Market

BEYONDAWARENESS &ENGAGEMENT…

USEINFLUENCERS&BRANDEDCONTENTTOIMPACTYOURBUSINESS

 Drive Revenue  Acquire Customers
 Lower Cost Customer Acquisition  Provide Investor Interest
 Increase Website Traffic  Solve Seasonality Issues
 Grow Customer Loyalty
 Introduce New Products
 Differentiate From Competitors  Expand Customer Base
 Showcase Company Culture  Impact Employee Morale
 Highlight Product Quality
 Update Brand Image  Justify Price Points
 Build Brand Reputation
 Heighten Market Share Perception Influence Consideration

These are just a few of the reasons why our clients engage our agency.

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HOLLYWOOD BRANDED | 310.606.2030

WELCOME. THIS IS WELCOME
HOLLYWOOD
BRANDED.

Influencer Marketing has become an essential component for engaging your consumers
and improving sales. 89% of the top Fortune 100 brands are already actively incorporating
this strategy...now, it’s your turn to leverage it even further with Hollywood Branded.

WHAT WE DO ABOUT OUR PROCESS
We are retained directly by brands or their agencies to
INFLUENCER MARKETING research, strategize, and activate branded influencer and
CELEBRITY ENDORSEMENTS entertainment marketing campaigns. Our team
EVENT ACTIVATIONS provides turnkey resources to allow the entire
PRODUCT PLACEMENT campaign to come to life with as much ease as possible.

Hollywood Branded is a leading influencer and HOW IT WORKS
entertainment marketing agency comprised of industry- Our customized influencer marketing campaigns work
leading strategists and activators who create multi- to leverage celebrity content that drives sales by
faceted partnerships using the power of celebrity to creating organic partnerships to integrate your brand
impact sales by driving consumer conversation and within the influencer’s lives, the content they star in,
creating memorable brand engagement. their social story content or at the event venue. This
We break through the clutter of advertising and reach association results in more engaged consumer
your target audience. We make your brand a part of audience, increased brand recall, and a higher interest in
the story or lives of celebrities and influencers who purchasing your product.
your target market is already engaged in and, by doing
so, naturally cause engagement with your brand as AGENCY FRIENDLY
wWeHll.O WEARE We work with all of the brand’s agencies – including
Experts guided by 20 years of specialized industry media, creative, social and PR - in order to ensure the
experience activating over 10,000 partnerships for 250+ story is properly leveraged and shared through all
brands across a wide range of category types. Specialty company platforms, with each team contributing to
focus on mobile and technology brands. your overall success.

INSIDER ACCCESS 4
Get into the hands of celebrity & social media
influencers alike. We expand your presence into the HOLLYWOOD BRANDED | 310.606.2030
influencer world as we bring your brand into every
relevant conversation we have, building
ambassadors and uncovering opportunities you
would never find out about without having a
proactive team in Hollywood.

Id

HOW INFLUENCERS AND
CONTENT CAN BE
PARTNERED WITH YOUR
BRAND

CELEBRITY ENDORSEMENT

LEVERAGE CELEBRITY STATUS
Influencer marketing endorsements can be delivered by actors, musicians, athletes,
industry moguls, influencers and anyone of celebrity ilk whose fanbase is primarily
filled with your target audience. Endorsements can take place in broadcast or print
media, online in social platforms, or in-person at events.

SOCIAL MEDIA INFLUENCERS

BUILD BRAND ADVOCATES
Our services will position micro and macro social influencers to create brand-
focused product testimonials, product shots and live video chats. Partnerships can
be built ranging from single posts to robust multi-platform campaigns.

PRODUCT PLACEMENT & CO-PROMOTIONS

3RD PARTY CONTENT TELLS YOUR BRAND STORY
We get your brand positioned into content ranging from TV, film, music, games and
SVOD. From storylines, hands on product usage or signage, these celebrity implied
endorsements from prestigious Hollywood content directly engages with your core
audience, in the content they love the most to watch.

EVENT SPONSORSHIP

CREATE ON SITE ACTIVATIONS
Our agency brings your brand opportunities to join celebrities and other influencers
backstage and on the red carpet as they attend award shows, film and music
festivals, premiere parties, fashion shows, private celebrity retreats, charities,
college campus tie-ins and even your own custom events.

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HOLLYWOOD BRANDED | 310.606.2030

SERVICE

01 PROGRAM OVERVIEW
CONTENT INCLUSION
LIVE SOCIAL CHATS SOCIAL MEDIA
INFLUENCER SEEDINGS INFLUENCERS

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HOLLYWOOD BRANDED | 310.606.2030

Influencers can make
your brand GO VIRAL

THE PROCESS OPPORTUNITIES

 Develop the campaign’s creative  Social Posts
strategy  Content Creation
 Photos or Videos
 Source and secure targeted  Fan Conversations
influencers  Live Chats
 Event Attendance
 Implement campaign  Influencer Events
 Provide campaign
60%
reports/metrics
OF FASHION BRANDS ALREADY EMPLOY AN
INFLUENCER MARKETING STRATEGY

92%

OF PEOPLE SAY THEY TRUST WORD-OF-
MOUTH RECOMMENDATIONS OVER ADS

22%

OF CUSTOMERS ARE ACQUIRED
THROUGH INFLUENCER MARKETING

WHAT TO BUDGET: Social Influencer campaigns with Hollywood Branded start at
$30,000 and range based on fan follower base size and required type of content
creation. Plan on $150 to $300 per every 10,000 follower count in general.

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HOLLYWOOD BRANDED | 310.606.2030

INFLUENCER PROGRAM
CASE STUDY
CLICK TO WATCH
BRAND: Pala Casino Resort and Spa

GOAL: Pala Casino Resort and Spa wanted to expand their reach to a younger, more

Fashionable consumer base.

STRATEGY: Hollywood Branded secured 20+ influencers for an on-site influencer event at
Pala Casino Resort & Spa.

RESULTS: The campaign garnered a total reach of 28 million, 87 articles of coverage,
50,000+ engagements, and 1,000 new Facebook likes.

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HOLLYWOOD BRANDED | 310.606.2030

SUCCESS
IS IN THE DETAILS

THERE ARE A LOT OF
DETAILS TO GET AN

INFLUENCER PROGRAM
TO WORK

WE MAKE IT ALL HAPPEN

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HOLLYWOOD BRANDED | 310.606.2030

SERVICE

02 PROGRAM OVERVIEW
PRODUCT Usage In Real Life

BRANDING In Content
SHARING Social Media Posting
EVENTS Attendance and Photos

CELEBRITY

ENDORSEMENTS

& SEEDING 10

HOLLYWOOD BRANDED | 310.606.2030

market your brand with
a celebrity endorsement

Celebrity marketing endorsements can be delivered by actors, musicians, athletes, industry
moguls, influencers and anyone whose fanbase is primarily filled with your target audience.
Endorsements can take place in broadcast or print media, online in social platforms, or in-
person at events.

CELEBRITY EVENT ATTENDANCE

Invite a celebrity to your event to promote your product. This will not only
highlight the brand, but also drive press to the event.

CELEBRITY IN BRAND ADVERTISING

Use the power of celebrity in your latest ad campaign, and watch the buzz
grow that much louder.

CELEBRITY PRODUCT SEEDINGS

Get your brand into the hands of relevant celebrities to use in real life –
with potential media outlet coverage!

CELEBRITY SOCIAL POSTINGS

Use a celebrity’s social media audience to grow yours. Use tools like Swipe
Up Ads and Links in IG stories to give followers direct access to your buying
page.

TYPICAL CELEBRITY ENDORSEMENT RATES… 11

 $500k - $2.5M + range A Talent HOLLYWOOD BRANDED | 310.606.2030
 $250K - $500K + range B Talent

 $50K - $250K + range C Talent
$25K + range D Talent

UR PLAN FORYOUR BRAND 12

CELEBRITIES
FOR YOUR BRAND

WE’VE ALREADY GOT SOME CELEBRITY MAGIC UP OUR SLEEVES…

OVER THE LAST DECADE, WE HAVE PARTNERED BRANDS WITH HUNDREDS OF CELEBRITIES AND
HOLLYWOOD TASTEMAKERS ON AND OFF THE SETS, INCLUDING THE INDIVIDUALS BELOW.

CHRISTINA AGUILERA GEORGE CLOONEY GERARD BUTLER CAMERON DIAZ

TOM CRUISE LEONARDO DICAPRIO TYRA BANKS BRADLEY COOPER

KIM KARDASHIAN MORGAN FREEMAN JAMIE FOX LADY GAGA

WILL.I.AM SARAH JESSICA PARKER MARIO LOPEZ 12
GIULIANA RANCIC

WCEITLEHBYROITUIERS BRAND

WHO WILL BE YOUR
NEXT CELEBRITY FAN

?

WE BUILD RELATIONSHIPS
TOGETHER

HOLLYWOOD BRANDED | 310.606.2030

We MAKE
YOUR
BRAND
A STAR.

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HOLLYWOOD BRANDED | 310.606.2030

SERVICE

03 PROGRAM OVERVIEW
PRODUCT Activations
BRANDED EVENT
BRANDED Signage SPONSORSHIPS
BACKSTAGE Access
15
SOCIAL MEDIA Content
MEDIA Interactions HOLLYWOOD BRANDED | 310.606.2030

CLICK TO WATCH

EXCLUSIVE ACCESS -your brand willbe RED CARPET READY
TYPES OF EVENTS FOR YOUR BRAND
- Film Premieres
- Hollywood Parties
- Award Shows
- Industry Events
- Celebrity Gifting Lounges
- Brand Created Custom Events

HOLHLOYWLLOYWODOBORDABNRDAENDD|E3D10| 3.61006.6.20063.20030

Film Premieres

 A+ to A/B LevelTalent
 Brand Logo On Step and Repeat
 Photos Of Talent On Red Carpet
 Media Coverage Of Talent On Red Carpet
 Possible Sampling / Brand Activation Area
 Product Giveaways 50 to 250 Quantity (if

relevant)
 Tickets To Event
What To Budget: $50,000 - $250,000+

Awards Shows Influencer Events
Hollywood Parties
 Best For Branding & Experiences At A-
Lister Events,Social Media From Brand  A/B/C Talent List Product Sampling
Behind The Scenes  Possible Brand Logo On Step and Repeat
 Photos Of Influencer At Event With Product
 A to B Level Talent + Hollywood VIP‘s  Possible Social Media Post(s) By Influencer
 Photos With Talent & Branding  Sampling / Brand Activation Area Or Gift Bag
 Possible Step & Repeat Brand Logo
 Product Giveaways & Sampling Possible (50 – Item
 Product Giveaways 50 to 500 Quantity (if
250 Quantity)
 Media Coverage On The Red Carpet relevant)
 Brand Activation Area Depends On Event  Tickets ToEvent
 Limited Brand # Can Participate What To Budget: $50,000 - $150,000+
 Tickets ToEvent
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What To Budget: $150,000 - $500,000+
HOLLYWOOD BRANDED | 310.606.2030

Industry Events

 Possible celebrity and influencer talent
 Brand Logo On Signage
 Branded activation lounges, charging stations

and demo booths
 Media coverage
 Social media onsite contests
 Tickets ToE vent
What To Budget: $50,000 - $250,000+

Celebrity Gifting Lounges

 Best For Building Relationships +
Product Pictures With Celebrities

 ‘B/C’ Level Recognizable Talent – Occasional ‘A’
 Great Photos With Talent & Product
 Product Giveaways 150 to 250 Quantity
 On Site Media Coverage + Press Sampling
 6’, 12’ or 18’ Display Area ForProduct
 Strong Signage Presence Opportunity

What To Budget $30,000 - $150,000+
(title sponsors receive more press)

CLICK TO WATCH Private Custom Events

HOLLYWOOD BRANDED | 310.606.2030  Your brand logo on custom branded activation
area along with event signage + promotional
materials

 Custom brand integration/product display to
engage with celebrities & event guests

 VIP gifting to attending guests
 On site device set up and demonstration
 Social media interaction with guests and host
 Custom Video Content for your brand’s social

media usage of the event

What To Budget: $150,000 +

SERVICE

04 PROGRAM OVERVIEW
PRODUCT PLACEMENT
BRANDED CONTENT
BRANDING In Content
STORYLINE In Content 19

HOLLYWOOD BRANDED | 310.606.2030

How We Secure
Product Placement…

WE WORK DIRECTLY WITH ALL PRODUCTION PERSONNEL TO ENSURE
THAT THEY KNOW YOUR BRAND AND UNDERSTAND YOUR MARKETING
GOALS.

CLICK TO WATCH HOW IT HAPPENS
- We create educational overviews that
Netflix’sHouseofCardsAndBlackBerry
properly inform the Hollywood
community about your brand
- Source multiple opportunities for your
choosing that satisfy your marketing
goals
- Negotiate the opportunity with the
production team to ensure the best
exposure
- When it makes sense, take your on screen
exposure one step further and
incorporate that production’s imagery
into your planned media or retail
footprint
- Provide placement reports/metrics

ROI is based on length of time on
screen, overall audience reach, type
of on-screen exposure, key features
included, character association, logo
exposure and more.

20 LivewithKelly&Ryan
PartnershipsWithWhiteCloud
HOLLYWOOD BRANDED | 310.606.2030

METRIC DRIVEN STATUS REPORTING21

www.hollywoodbranded.com HOLLYWOOD BRANDED’S REPORTING
 Our reporting is provided per a single exposure, monthly or

quarterly basis dependent upon your program.
 Detailed overview of activation is provided on Pending Activity.
 Confirmed exposures are accompanied with video and/or still

images.
 Detailed overview is provided on Confirmed Activity with

extensive metrics including viewership and exposure $$$ Value.
CPM option available.
 Case Study One Pager recap provided for top confirmed activity to
easily share.
 Social Media Posts included for each confirmed exposure, with
image and suggested text.
 Yearly Sizzle Reel option set to music; showcasing best activations

SOCIAL MEDIA ASSETS PROVIDED FOR EACH
CONFIRMED EXPOSURE
Brands Use Provided “Confirmed” On Screen Content To:

 Show off new on screen confirmed exposure
 Repurpose again in the future for #TBT #FBF or teasers about

upcoming placements or new seasons of favorite shows

Brands Use Provided “Behind The Scenes” Branded Content To:
 Show their “Hollywood” presence, presence behind the scenes
and tease future product placement exposures

MEASUREMENT: ESTIMATED MEDIA VALUE AND PLACEMENT SCORE
 Measurement criteria: placement type, number of visuals/mentions, impressions, length of exposure and estimated
media value.
 Overall dollar value, retention, increase in positive brand feelings and increased purchase intent.
 CPM against program cost and activation fees.
 Reporting and video highlights are available 15-30 days after the close of each month.

HOLLYWOOD BRANDED | 310.606.2030

Loan & Trade Placement

 Usage of branded product within TV,
SVOD, and film with no fee paid to
the production.

 This is typically a 12-month program
 UNLIMITED exposure opportunities

What to Budget: $50k - $250k+

CLICK TO WATCH

Storyline TV & Film

 Work with writers to build your brand
directly into the storyline

 Here, a fee is paid to production to
ensure brand placement

 You can attend shoots and participate in
story outline

What to Budget: $150k - $500k+

CLICK TO WATCH

Talk Shows CLICK TO WATCH

 Top-rated national or local talk, radio,
and news programming

 Segments carefully crafted to feature
key brand messaging

 Receive implied celebrity
endorsement from show host(s)

What to Budget: $75k - $500k+ 22

HOLLYWOOD BRANDED | 310.606.2030

Game Shows

 Feature your brand in top-rated game
and competition series

 Typically includes one verbal brand
messaging point and visual of brand
product and logo

 They’re known for consistent high
viewership

What to Budget: $50k - $500k+

CLICK TO WATCH

Music Videos

 One of the most affordable and fastest
options for brands

 Guaranteed seconds and logo visibility
 Options to create social media layover

campaigns

What to Budget: $50k - $500k+

CLICK TO WATCH

CLICK TO WATCH Video Games

 Potential partnerships with console,
multi-player computer, casual and mobile
videos games

 Guaranteed visibility
 Option for co-promotional campaigns

What to Budget: $100k - $500k+

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HOLLYWOOD BRANDED | 310.606.2030

Strategic Co-Promotion CLICK TO WATCH

• Incorporate integration content into
your planned media – online, on- air,
print, events, etc.

• Promo opportunities include: crossover
campaigns in traditional advertising
and media, in-store retail campaigns,
radio giveaways, in-store point of sale
materials, co-branded movie ticket
campaigns, private screenings,
sweepstakes and many more.

What To Budget: $30,000 - $250,000+

Backstage Activation

• Take advantage of behind the scenes
opportunities (TV shows, feature films,
music videos, etc.)

• Activations are fully staffed by Hollywood
Branded and customized to be relevant
to brand

• Secure photos, testimonials and social
media content

What To Budget: $30,000 - $150,000+

CLICK TO WATCH

On Set Gifting

• Get your brand into the hands of 24
celebrities!
HOLLYWOOD BRANDED | 310.606.2030
• Our team will provide your brand gifting
opportunities for celebrities on the sets
they are working on.

• Our direct access ensures that the
product is delivered straight into the
celebrity’s hands , not to an assistant or
middle man.

What To Budget: $30,000 - $75,000+

SERVICE

05

CO-PROMOTIONAL Partnerships
ONLINE
IN RETAIL

PROGRAM OVERVIEW

CO-PROMOTIONS

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HOLLYWOOD BRANDED | 310.606.2030

Let a Promotion Take It
To The Next Level

As an extension of a successful product placement partnership, we
help brands expand their marketing campaigns by running mutually
beneficial cross promotions using assets from the TV or film
placement.

To bring the partnership to retail, our client White
Cloud, featured a ‘LIVE with Kelly & Ryan’ coupon
on their packaging at retail.

A Co-Promotion…

 Generates excitement around your
product and drives consumers to
purchase

 Causes consumers to become hyper
aware of your placement in the
production and partnership with
Hollywood

 Knowing that the brand is on board to
help promote the film, producers and
filmmakers are even more motivated to
give the brand great placement

 Enhance the synergies of corporate clients
and the entertainment business

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HOLLYWOOD BRANDED | 310.606.2030

CO-PROMOTIONAL CASE STUDY

PilotPen MiddleSchool: The Worst Years ofMyLife

In addition to Pilot Pen’s placement in the CBS film Middle School: The
Worst Years of My Life, the brand ran a co-promotional advertising
campaign to further promote their product placement in the film and to
further expand upon the film partnership in print and on TV.

Print Ads In the month leading up to the film’s release, Pilot Pen ran two ads
in Parents and Family Fun magazine. Additional FSI print ads were run, as
well.

TV Ad Pilot Pen ran a :45 TV commercial, which included the securing and
coordination of all graphics, music licensing, video from the film and
voiceover talent. The TV ad ran nationally across Disney networks including:
Boomerang, Cartoon Network, Discovery Family, Disney XD.

CLICK TO WATCH

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HOLLYWOOD BRANDED | 310.606.2030

CO-PROMOTIONAL CASE STUDY

PilotPen MiddleSchool: The Worst Years ofMyLife

Multi Media Publicity Using Snapchat, YouTube, Instagram, and Twitter, we
helped Pilot Pen coordinate a multi layer social media campaign with multiple
influencers creating stories, videos, and posts around Pilot’s FriXion Pen line and
its role in the movie. The program delivered over 5 million impressions and was
valued at over $200k.

Radio Sweepstakes We coordinated with NY radio stations to create on air
giveaway opportunities to win tickets to the premiere party in New York. Movie
tickets and access to the premiere were provided by the studio to support the
prizing.

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HOLLYWOOD BRANDED | 310.606.2030

FULL SERVICE AGENCY

WE GO TO WORK FOR
YOU… AND DELIVER
BEYOND EXPECTATIONS

PARTNERSHIP CONTRACT TURNKEY
DEVELOPMENT NEGOTIATIONS ACTIVATION

INVENTORY + PARTNERSHIP RECAP
ASSET HANDLING MANAGEMENT REPORTING

We are the leading influencer and branded content partnerships agency, comprised of
strategists and activators who create sales engagement initiatives for both B2C and B2B
brands through celebrity and entertainment driven tactics.

We are more than just a marketing agency; We are a full-service, on-call, trouble shooting
and endlessly supportive team of go-getters working to engage your brand with every
appropriate partnership on the planet.

HOLLYWOOD BRANDED 29

HOLLYWOOD BRANDED | 310.606.2030

GET IN TOUCH

Founded in 2007, Hollywood Branded has been at the forefront of influencer marketing. We are influencer
and entertainment marketing experts who create opportunities for brands to gain exposure and engagement
through the content your desired consumer interacts with.

Brand partnerships are created with social influencers, celebrities, television, film, music content and celebrity
driven events. Branded content strategies include influencer partnerships, brand integration, product
placement, celebrity endorsements and event activation - services which have helped build engagement and
awareness for brands like BlackBerry, Bumble, Canadian Club, Crayola, Pilot Pen and White Cloud.

Our turnkey campaigns are fully activated for our brand and agency clients, eliminating the need for clients
to invest in additional staff and resources, or remove themselves from their own high priority projects. Each
campaign activation is accompanied by exclusive content takeaways to guarantee the client further
differentiation on social media and PR platforms.

Education is the foundation in the development of each influencer and content marketing strategy, ensuring
clients have the required knowledge to smartly make decisions on budget allocation and partnership
activation. Led by agency founder Stacy Jones, who has over 20 years of industry experience, the team is
comprised of go-getters with fresh ideas and excellent relationships.

OUR PROGRAM STRATEGY

Hollywood Branded offers solutions to address common advertising challenges for brand managers,
including how to:

• Stand out in a saturated market • Drive revenue
• Increase consumer recall and awareness • Increase website traffic
• Start social media conversation • Differentiate from competitors
• Introduce new products • Update brand image
• Increase sales with a new demographic • Provide investor interest
• Build brand reputation • Highlight product quality
• Heighten market share perception • Influence consideration

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Hollywood Branded | 310.606.2030

INITIATE OUR PARTNERSHIIP
A boost in brand awareness and a marketing strategy that actually
produces results is just a phone call away. Whether your brand
needs to catapult awareness for it “15-minutes of fame” or influence
consumers over the long term, the use of content, celebrities and
influencers will keep you front and center in the rapidly shifting
consumer marketplace. We have a hands on approach and will have
our team participating each step of the way. We are ready to join
your team!

READY TO GAIN BRAND
ENGAGEMENT THROUGH
INFLUENCER PARTNERSHIPS?

LET’S GET STARTED!

VIDEOS AND GUIDES READ OUR BLOG LISTEN TO OUR PODCAST
Learn more about influencer Get insight on what is Stacy Jones provides insider tips
and entertainment marketing happening today in influencer and tricks to avoid making
in our library of videos, e- marketing, and read how-to- influencer marketing mistakes
books, white papers and step-by-step guides for your and how to best leverage your
infographics. brand. influencer program.

PHONE: 310.606.2093 | [email protected] | HOLLYWOODBRANDED.COM