Abyssinia Business Network ABN MAY 2019

Beefing Up Sol Image

Leather Products

2nd YEAR NO 18 ግንቦት 2011 / MAY 2019

Ethiopia 40.00 birr , USA 5.00 $ , Europe 5 .00 Euro ,
South Africa 25.00 Rand , Kenya 500 Sh ,UAE 10.00AED

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Abyssinia Business Nework ግንቦት 2011 / May 2019

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Abyssinia Business Nework ግንቦት 2011 / May 2019

Abyssinia Business Nework ግንቦት 2011 / May 2019 1

Editorial Team ABN : EDITORIAL

MANAGING DIRECTOR The theme of this editorial is inspired by the
engagement of the renowned Ethiopian world-
Daniel Tiruneh class athletics champion and business tycoon,
Haile Gebresilassie in building schools in a remote
MANAGING EDITOR area at Wag HImira Zone, Amhara Regional State,
where many primary students are studying under
Getachew Alemu shades of trees and canvases.

EDITOR IN CHIEF Although Haileis hardly known for his involvement
in social corporate responsibility, his move on
Aklile Tsige changing the distressing and discomforting school
climate in the specified area is very much hailed by
CONSULTANCY large segment of people.

Zeima Ahmed Haile’s unwavering commitment to lighting up
STAFF WRITERS the education quality level in the area is one of
the jobs expected from private businesses since the
Mekonnen Hailu Ethiopian government or regional administration
cannot lend hands to curb every kind of socio-
Ketema Kebede economic challenges the society is faced with.

Chacha Well-known that throughout its history Ethiopia
Hiwot Salelew has been blessed with truly great children. From
heroes who paid bitter-sweet sacrifices on battle
Teshome Fantahun fields to safeguard the nation, it has given birth to
children who had contributed significantly to its
REPORTER overall social, economic, cultural and historical
Josephine Wawira development.
Kamba Anthony
Hence, we all are grateful for what Haile G/ Sillassie
Joseph Oduha is doing to help his people get better education, life
and hope so that citizens could, in turn, shoulder
Designer responsibility to carry out activities aiming to build
a healthy and ultimately wealthy nation.
Daniel Tiruheh
Photo More importantly, this great job will undoubtedly
remain exemplary, a source of inspiration to many
Sol Image other business icons to take such humanitarian
Distribution measure and tackle various socio-economic
problems our citizens suffer from.
Hailu Abesse

Partners
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Addis ababa police Commission

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04 Abyssinia Business Nework ግንቦት 2011 / May 2019

CONTENTS 36

06 30 10 Questions ?

Beefing Up 20 32
Leather Products
Project of እንኳን ከሴት ጋር
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Abyssinia Business Nework ግንቦት 2011 / May 2019 05

Beefing Up
Leather
Products

By Aklile Tsige

It has been much-trumpeted that Ethiopia stands first in Africa and tenth in the world for its cattle resources;
nevertheless, it remains a paradox that its citizens are still suffering to harness this rich potential due to various
reasons. Many Ethiopians are unable, or unwilling to buyleather and leather products such as leather jackets,
shoes, handbags, wallets and the like. How is the Ethiopian leather products market going? Why people prefer
mainly to get imported shoes? What are the bottlenecks and the prospects in the sector? AklileTsige takes up
the story.

Throwbacks “Whether you’re going including advanced chemical inputs. The
high degree of informality of much of the
on a dinner date or to an meat industry, as well as the large number
at over 100 million cattle, sheep, and event, a leather jacket is of animals suffering from skin defects,
goats.While the country’s cattle hides the perfect go-to piece have long created challenges for tanneries
have no particular distinction, the skins of outer wear. If you’re to secure adequate supplies of high quality
of Ethiopia’s highland sheep are prized running late and don’t hides and skins.
for their combination of softness and know what to wear, throw
strength. The production of leather and leather goods
on a striped shirt and has a long tradition in Ethiopia. History has
it that the first formal sector tannery, Addis
leather jacket. You’re Ababa Tannery, was established in 1925 by
The leather value chain begins with guaranteed to look chic two Armenian entrepreneurs and is still in
themeat industry, which is still largely and polished.” operation. Other tanneries followed in the
a backyard affair in rural Ethiopia, 1920s and 1930s, and in 1949, the Addis
Ababa Tannery set up the TikurAbay Shoe
although some formal abattoirs Company.
According to a joint research conducted
exist. Traders collect hides and skins byGirum and Schaefer, (2015), during the
reign of Emperor Haile Selassie (1930–
fromhomes and rural butchers, store 1974), Ethiopia’s leather sectorexhibited
expansion trend. The government
and sell them to tanneries,which move

them through the processing stages:

frompickle to wet blue, crust, and

finally coated or finished leather.

Each stage involves progressively
greater skill and higher technology,

06 Abyssinia Business Nework ግንቦት 2011 / May 2019

established a Livestock and Meat
Marketing Board in 1964 “to improve the
collection, preservation and trading of
hides and skins” and began to regulate the
sector. A large, vibrantcluster of artisanal
shoe and leather products workshops grew
near Addis Ababa’sMerkato area, one of
the largest markets in Africa.

When the Derg took power in 1974,
it expelled foreign entrepreneurs and
nationalized their assets, establishing the
National Leather and Shoe Corporation to
oversee eight formal sector tanneries and six
large shoe factories .When the Derg regime
itselfwas toppled in 1991, the National
Leather and Shoe Corporationwas broken
up again and sold to private investors.

A research carried out by Sonobe, Akoten, of shoes for themselves and leather sector industrial policy
&Otsuka in 2009 stated thatby 2000, families.
Ethiopia had more than a thousand local was a locally-owned decision to
shoe manufacturers, Most were small-scale Leather jackets and handbags
craftsmen, but the sector exhibited a classic production in Ethiopia had also diagnose the sector’s challenges
dualism, with a sizeable informal, artisan shown gradual improvement
sector alongside a small number of fairly in terms of quality, design and andcreate a strong vision for
large firms with long histories, most newly market demand. Until recently
privatized. these commodities were not the future. Ethiopia’s Industrial
widely seen and sold everywhere
Despite the large footwear cluster in Addis as they were not well supported Development Strategy was
Ababa, most of Ethiopia’s leather was by modern technology to
traditionally exported semi-processed, maintain quality and beauty. produced in 2002, just after
mainly to high-end Italian and, laterto
Chinese tanneries that finished the leather. Modern Trend Ethiopia’s leathershoe producers
Yet the government was aware that finished
leather can be worth up to ten times As so many African producers of had been hit by the “China
the value of “wet blue” hides. In 2002, rawmaterials have found, having
Ethiopia’s Industrial Development Strategy a commodity in abundance does shock” from trade liberalization.
highlighted the potentialof meat, leather, not necessarily make it easy
and leather products as one of the center to plot an industrial strategy Already in 1998, the Ethiopian
pieces of the agriculture-led development by simply adding value. Still,
strategy South Africa aside, Ethiopia government established
has gone further than any other
Back in 1970s or 80s, when some of the sub-Saharan African country to the Ethiopia Leather and
shoe producing firms likeDarmar and move up the international value
Anbessa Shoe Factories were popular chain for finished leather and Leather Products Technology
in Addis Ababa, most of the shoes the leather products.
customers wanted were said to be made Institute to provide technical
with real leather from cow hides despite The first step in crafting a
their design and beauty, according to some support to the sector. Initially
senior citizens who used to buy those types
under the supervision of the

formerMinistry of Trade

and Industry, the institute

was charged with training,

conducting research and

development, and providing

consultancy services to leather

and leather products producers.

The institute; therefore, was

reorganized as the Leather

Industry Development Institute

(LIDI) in 2010, with an

expanded mandate to be the lead

agency in the sector.

Abyssinia Business Nework ግንቦት 2011 / May 2019 07

Melat and her friend, Beza were “I know Ethiopian shoemakers and leather jacket
window-shopping at aleather products producing companies are coming up with snappy,
shop under Addis Ababa National exquisite and cozy products, but the price forbids me
Stadium. Minutes later they entered to buy one.” Says Liya.
the shop, throwing eyes to the left,
and right, up and down where various Established in August 1997as to investors. The sector is also
types, colors and sizes of handbags, the leather wing of MIDROC enjoying significant international
leather jackets, wallets and belts are Ethiopia,Ethiopia Leather Industry comparative advantages.
displayed. Both finally got out of the plc.(LICO) to manage and operate
shop holding two full large-size plastic two tanneries and a leather garment Particularly, owing well known
bags. and leather goods manufacturing sheepskins (in terms of quality,
factory that were acquired from the thickness, flexibility, strength and
“Leather jackets can be worn at all Ethiopian Privatization Agency. compact structure) that are very
times of the day and for any occasion. Production and export of finished suitable for the production of high
On top of that, they can be worn in sports and dress gloving leather quality leather garments, gloves
nearly every season.” Said Melat, from sheepskin, finished shoe upper and other leather goods apart from
and went on to say, “Although they’re from goat and sheepskin, finished creating more opportunities in the
pricey, their versatility is guaranteed goat suede, and cow hide crust. world market make the country the
to pay off. If you’re willing and able to right place for leather industry.
invest in one, you won’t regret it, which One of the foreign investments
is why we’ve rounded up many reasons in the sector include Huajian, a Furthermore, government’s
to justify the idea of spending so much Chinese shoemaker producing for
on a single item.” brands like GUESS, Calvin Klein, investment friendly policies and
Nina and other branded items, set
Beza on her part indicated some of up its factory in Ethiopia in 2011. strategies along with the duty
the reasons why she preferred leather This was, indeed, followed by a
jacket produced in Ethiopia. “Whether second Huajian factory in August free access for markets in USA
you’re going on a dinner date or to an 2016 in the firm’s own industrial
event, a leather jacket is the perfect park on the outskirts of Addis and EU markets are sector’s good
go-to piece of outer wear. If you’re Ababa. Today the two Huajian
running late and don’t know what factories together provide direct opportunities for investors.
to wear, throw on a striped shirt and jobs to more than 7,000 Ethiopians.
leather jacket. You’re guaranteed to Not only these, the enabling and
look chic and polished.” According to LIDI, the leather and conducive atmosphere in terms of
Currently Ethiopian made leather and leather product exports have been provision of incentives, including
leather products are exported in large showing substantial increment duty exemptions on capital goods
volumes to high quality demanded year in year out, and significant and five-plus years of an income
markets in Europe and other parts of achievements are registered in tax holiday as well as the political
the world. And it is not now surprising increasing export volumes, and and economic situations are the
to see Ethiopia’s leather products in diversifying goods. other positive aspects of investing
some of the largest shopping malls of Ethiopia’s leather industry, as in Ethiopia.
Italy, United Kingdom, North America, it bases on country’s livestock
Canada, Germany, Japan, China, resources, has sizable investment Shoppers have also a more vegan
Vietnam, and Thailand and in many potential and business opportunities. sensibility about what goes on
African markets such as in Kenya, And investing in the sector does their feet, demanding shoes with
Sudan and Uganda. Consequently, not only benefit the country but non-animal elements like canvas,
the sector is registering encouraging it also generates high returns microfiber and plastic. Making
development and showing promising the choice easier are advances in
export revenue. the quality of fake leather, which
is now so good most buyers can’t
distinguish it from the real thing.
Nowadays it’s common to see

08 Abyssinia Business Nework ግንቦት 2011 / May 2019

particularly the young “ I know Ethiopian shoemakers he’s been dreaming of for long. But a new
generation buying and wearing and leather jacket producing day has come when the organization he’s
shoes made up of canvas and companies are coming up with working at arranged a credit sale with
plastic, blaming the design, snappy, exquisite and cozy a famous Leather and leather products
beauty and ingenuity of the products, but the price forbids industry.
shoes made at home. Added me to buy one.” Says Liya. “Thanks to my organization, I have finally
to this, those imported shoes “Although I prefer canvas or managed to wear a genuine leather jacket
respond their needs in fashion plastic shoes for most occasions, with a design I adore.” Getachew noted,
pack. I also like to wear genuine and added, “you know such beautiful
Addis Ababa University leather jackets made here in leather jacket can be worn anywhere, in
students Haregeweyin and Liya Ethiopia because, I believe, it any occasion with any types of apparels.”
strongly hold beliefs that shoes makes me more beautiful and In light of the voices heard from the
made up of canvas or plastic elegant,” said Haregeweyin manufacturers, sellers and buyers sides
give them smooth, simple and (laughing). as well as experts in the field, the leather
comfortable feelings, and the Getachew, a government industry in Ethiopia has faced with
price of most leather products, employee is very candid to tell several challenges that include quality and
even if they are genuine ones, that his monthly income doesn’t quantity supply of raw hides and skins,
are unfair and unaffordable. allow him to buy a leather jacket the technology to overcome the surface
defect of hides and skins, weak value chain
linkage among stakeholders, and pollution
problem of tannery wastes and their high
treatment costs are among others.

Despite the cloudy landscape in the

industry, there also seems to be light at the

end of the tunnel. Availability of skilled

manpower, inflow of support market like

chemical companies through bonded

warehouse, inflow of slaughter house

investments across the country and high

demand for Ethiopian hides and skins still

remain to be good opportunities for both

local and foreign investors to embark on

these yet-an-untapped resources.

Fashionista girls like Haregeweyin

andLiya need to remain optimistic to get

the leather handbags, leather jackets and

other leather products they are looking for

with reasonable price and quality as long as

theinvestment flow in the sector rises and

the challenges are alleviated.

Buy Nice or Buy Twice

Address: Addis Ababa, Ethiopia

Ker-Ezhi Ethiopia Leather

#1; Bole - behind Edna Mall - Gulf Aziz Building

#2;kazanchis next jupiter hotel bloom tour ground

flour

in front of monarch hotel

Email [email protected]

web ; www.ker-ezhiethiopia.com

Sol Image Tel: +251 911 209 106

+251 953 994 462

+251 91 146 5481

Abyssinia Business Nework ግንቦት 2011 / May 2019 09

MICE,

Our Nation

Kumneger Teketel

By staff writer

Though the hospitality industry has taken a new dimension ahead, presenting latest products and services in
we in Ethiopia are a bit lagging behind from celebration of its full the global hospitality industry. Several
advantages. African economies are already dragged to the global international hospitality brands have
investment map, and also adding continental voice in global issues. created exposure and global value chains
besides sideline discussions and forums.
A lot has been said and written on Ethiopia’s blessings in natural, Yet, for Kumneger, the nation could
historical and cultural tourism attractions. Various policies and lure multiple benefits with a closer
strategies have also been designed and implemented to exploit understanding and support of the
its immense resources in the sector. Despite nation’s aspirations industry, describing it as a “new industry
in tapping its rich tourism resources, the Meetings, Incentives, frontier”.
Conference and Exhibitions (MICE) tourism has not been paid due
attention unlike the leisure tourism. The success in attraction of industry
players sends clear signal that suggest
KumnegerTeketel W/Gabriel,Managing Director and Lead launching such constant platform is an
Consultant of OZZIE Business & Hospitality Consultancy and essential element to integrate Ethiopia to
International Events Companystated that Ozzie exclusively hosts the international meeting industry.
Hotel Show Africa- Hospitality Investment Trade fair and MICE Coming up next is one of the largest
East Africa- Meetings /Travel Industry. trade shows in Africa, the 7th Hotel

This globally trending shift has added a new industry frontier to the
existing leisure tourism. MICE are the new tourism concept arrived
in our modern times. At this particular era, the hospitality industry
has reached a new height where it can yield much more to economies.
Therefore, MICE which is complementary to conventional leisure
tourism is a growing industry with promising opportunities to our
nation and the continent.

It is three years since Ozzie Business and Hospitality Group, as an
industry player, has been advocating a flexible turn to the utmost
exploitation of MICE industry. It is with such a great pleasure that
the company pioneered in organizing MICE East Africa editions.
MICE’s industry concept has already been recognized and become
familiar among stakeholders.
So far Ozzie has undertaken three MICE East Africa edition &six
Hotel Shows that has brought together over hundreds of exhibitors

10 Abyssinia Business Nework ግንቦት 2011 / May 2019

“Lack of National Convention Bureau

(NCB) is the major drawback to that end.
Such independent or Government organ are
essential to rebrand and sell Ethiopia’s image
in the Meeting /MICE/ industry: that is the

”key solution for Ethiopia
Kumneger Teketel /OZZIE/

Show Africa to be organized by technology & testing companies, new tourism dimension.
Ozzie international. This is a big Security & Safety companies
event where 180 international and wellness companies and forums More importantly, the
local companies and 340 brands on Hotel Development &
participate from June 20 to 23, 2019 Marketing. introduction of such new trends
at the Millennium Hall, Addis Ababa,
Ethiopia. Even though the MICE concept in Ethiopia helps stakeholders
arrived late in Ethiopia, a fast
Exhibitors expected to take part in embrace can help to set off equal in the sector gain experience
the 7th Hotel Show include, among growth with all respective sectors.
others, airlines, furniture fixtures and At this particular stage when the from highly developedexperts,
equipment, operating equipment, country is thriving to captivate
hotel & resorts, interior designs investors to industrialization and and alleviates challenges faced
and decoration, architectural design increase hard currency earning,
Mechanical & Plumbing technology, MICE is beating two targets with with the ever growing hospitality
electrical& lighting technology, a stone. It’s also crucial to provide
finishing & construction materials incentives for investments in industry in Ethiopia.This
installation companies & testing IT facilities that accommodate the
booming of hotel construction

blended with the ever increasing

global and local conferences

being held especially in the

capital Addis Ababa,paves ways

to put in place the knowledge and

experiences gained from MICE

events Ozzie is bringing every

year.

Abyssinia Business Nework ግንቦት 2011 / May 2019 11

ECONOMIC

DEVELOPMENT

IN A
DIGITAL
WORLD

PROSPECTS,
PITFALLS AND
POLICY OPTIONS

By staff writer UNCTAD

Digital technologies have already from technological progress disrupt the status quo and
transformed how people communicate, and open economies have been promote greater inclusion.
learn, work and shop. They are also changing captured by a small portion of
the geography of economic activity society, while their costs have If history is any guide,
through their impact on corporate strategy, been carried by an increasingly while skill development and
investment behaviour and trade flows. From frustrated majority. A key infrastructure provision will
a development perspective, the promise of question therefore is whether, be necessary for helping
digitalization is that it will open new sectors, given this “winner-takes-most” developing countries integrate
promote new markets, boost innovation and environment, the spread of into the digital economy,
generate the productivity gains needed to digital technologies risks further ensuring developmental benefits
lift living standards in developing countries. concentrating the benefits among from digitalization will require a
Fulfilling this promise of a new digital future a small number of first movers, more comprehensive.
will, for many developing countries, require both across and within countries, strategy and a much fuller range
an ambitious programme of infrastructure or whether it will operate to of policy measures. Among the
support and skills training. However,
assessing the wider use and impact of these
new technologies, particularly with respect
to the 2030 Development Agenda, cannot be
divorced from the economic environment in
which they are nested.

As discussed in previous Reports, today’s
hyperglobalized world has become more
unequal, unstable and insecure: rent
extraction has become an acceptable feature
of doing business at the top of the corporate
food chain and unchecked competition has
made for precarious working conditions for
many at the bottom. As a result, the gains

12 Abyssinia Business Nework ግንቦት 2011 / May 2019

UNCTAD

getting Image

most critical additional policy developing countries will need to this chapter examines how a broader
challenge is that of adopting preserve, and possibly expand, their set of digital technologies, from
competition and regulatory available policy space to effectively computer-aided design to big-data
frameworks to address potential manage integration into the global analysis, could transform the entire
adverse effects on market digital economy. manufacturing process. The chapter
structure, innovation and the uses the value chain framework to
distribution of gains from Another critical challenge will be explore the potential for, and the risks
digitalization. The combination harnessing new digital technologies to, developing countries from using
of network effects and rent- to local development capacity so that new digital technologies.1 It argues
seeking behaviour associated developing countries can enjoy rising that digitalization and the associated
with the digitization of data shares of value added in manufacturing erosion of the boundary between
that transcend borders, must and service activities. TDR 2017 industry and services may make
also be closely monitored and examined this challenge with specific value chains shorter, customized
carefully managed. Accordingly, reference to robot-based automation; production possible and smaller

Abyssinia Business Nework ግንቦት 2011 / May 2019 13

production runs more profitable by by intellectual property rights, as Digital technologies are based
allowing for the design, production noted in TDR 2017. on information that is recorded
and post-production segments of the in binary code of combinations
manufacturing process to be more To date, the evidence suggests that of the digits 0 and 1, also called
closely interwoven. This could either both labour and local producers “bits”, which represent words
open new manufacturing possibilities in developing countries are being and images (Negroponte, 1995).
for developing countries or reduce squeezed, particularly in the This enables very large amounts
some that are currently available. production stages of these chains. the of information to be compressed
Whether the high value added pre- policy options that might facilitate on small storage devices that
and post-production segments move wide diffusion and adoption of can be easily preserved and
to developing countries will depend new digital technologies while transported, and reduces the costs
on the governance of these chains, the ensuring an equitable sharing of and accelerates the speed of data
structure of markets, the bargaining their benefits. It argues that efforts transmission.
power of local firms and policymakers towards bridging digital divides
and the policies employed to effect a and building digital capabilities The industrial use of these
more strategic pattern of integration need to be complemented by technologies is currently at
into the digital economy. adapting innovation, industrial and different stages of readiness.
regulatory policies to a digital world, Industrial robots have experienced
The wider use of digital technologies including in an internationally rapidly growing deployment,
is still unfolding, particularly in coordinated way through South– especially since 2010, even
developing countries, and their South and broader multilateral though they have remained
precise impacts remain uncertain. A cooperation. It also cautions concentrated in developed and
clear understanding of the channels against a premature commitment a few developing countries
through which these technologies by developing countries to trade at more advanced stages of
may affect income generation in and investment rules driven by industrialization (TDR 2017). The
developing countriesis crucial to one-sided interests and with long- use of additive manufacturing (or
monitoring and influencing these term impacts. South–South digital 3D printing), is at an even earlier
effects. cooperation is suggested as a way stage but is also growing rapidly.
forward for developing countries But this growth depends on the
The next section examines some of the for building their digital capacities. expiry of some core patents;
channels through which digitalization currently, the more accessible 3D
may affect the various segments of Digital technologies in value systems use technology that is
the production process, the way it chains: Potential opportunities somewhat dated, whereas frontier
is organized through value chains for income generation and 3D systems for professional
and the possible distributional upgrading industrial use remain expensive
consequences. The key takeaway is
that by making the various segments of
the process more closely interwoven,
digitalization alters the distribution
of value added in value chains. This
may provide developing countries
with new opportunities for upgrading
towards high value added segments of
the manufacturing process, especially
if they can leverage data on market
demand for design and manufacturing
decisions. However, control over
both design and marketing processes
is required for this, and this has been
constrained by monopolies driven

14 Abyssinia Business Nework ግንቦት 2011 / May 2019

(Ernst and Young, 2016). Wider from participation in value chains (TDR evidence indicates that only a small
accessibility is expected for this 2016),3 policymakers should also number of developing countries
technology over the coming decade continue to look for ways to establish – mostly in East Asia – have been
(WEF, 2015; Basiliere, 2017) as domestic forward and backward able to build such linkages and
well as for big data and cloud linkages that facilitate a rising share achieve upgrading within GVCs
computing (Purdy and Daugherty, of domestically generated value (TDR 2016).
2017) and for AI (WEF, 2015). added, encourage more widespread Divergence between expectations
transfers of technology and diffusion and outcomes from participation
The distribution of value added of knowledge, and support economic in GVCs is, in part, a reflection of
and upgrading in traditional diversification and upgrading the fact that the private interests
value chains towards higher value added activities of international firms do not
that rely on more sophisticated necessarily coincide with the
The international division of technology and skill sets. The
labour is increasingly structured Continue page 22
around global value chains (GVCs)
(TDR 2002, 2014; World Bank et
al., 2017). Participation in these
chains by developing countries is
expected to attract more foreign
direct investment, provide easier
access to export markets, advanced
technology and know-how, and
generate rapid efficiency gains from

specializing in specific tasks,
appropriately guided by the
“lead firm” in the chain. Such
participation is seen as particularly
important for developing countries
with small domestic markets
whose firms confront a range of
technological and organizational
constraints stemming from the fact
that the minimum effective scale of
production often far exceeds that
required to meet their prevailing
level of domestic demand.
This has meant that policy
objectives are usually focused on
providing an attractive business
climate for the lead firm (including
adequate infrastructure
and a sufficiently trained labour
force) and avoiding any restrictions
on the free flow of goods and
finance that connect suppliers along
the chain.

However, in the absence of solid getting Image
evidence on significant “spillovers”

Abyssinia Business Nework ግንቦት 2011 / May 2019 15

Ethiopian Real Estate
Development Overview

Collab . [email protected]

No list of business opportunities Home and land prices have been Today, the Ethiopian Real Estate
in Ethiopia would be complete going up by more than 50% in market is hotter than ever, especially
without the juggernaut: Real one year and it is now cheaper after the new reforms being introduced
Estate. The real estate market in to buy property in the developed in every sector of Ethiopian society.
Ethiopia has been incrementally world than it is in some cities of
heating up and not only in the Ethiopia. These reforms have reignited the
capital city Addis Ababa, but real estate market in Ethiopia due to
throughout the country. For example a 500 square meter the ever growing demand for homes
plot in Addis Ababa’s Bole area from both the local population and the
It has been attracting capital from with a demolishable home is Ethiopian diasporas.
domestic and foreign investors selling from 13,500,000 ETB or Be that as it may, when it comes to
due to the rapid urbanization and 500,000 USD to 27,000,000 ETB investing one’s life savings for a home,
severe housing problems facing or 1,000,000 USD. In the Merkato several factors come to the forefront.
the citizens. area of Addis Ababa, a 500 For example, it is not a new
The real estate sector has square meter plot is selling for phenomenon that Ethiopian real estate
contributed over 12.5 percent to 189,000,000 ETB or 7,000,000 companies and developers have bad
the domestic growth of Ethiopia USD. reputations for not delivering on time
in the past ten years. and for cost manipulation.
Buying condominiums for cheap,
Whereby Real estate is “property simply but beautifully designing While some factors could not be
consisting of land and the the finishing work, furnishing controlled by the developers, it still
buildings on it, along with it and renting it out weekly or remains that some untrustworthy souls
its natural resources such as crops, monthly to foreigners is also
minerals or water; immovable another great way to make use of
property of this nature; an interest money sitting in the bank.
vested in this (also) an item of
real property, (more generally) Some examples: a standard 300
buildings or housing in general. square meter G+1 villa house
Also: the business of real estate; in Addis Ababa’s Ayat bought
the profession of buying, selling, for 460,000 ETB or 17,037
or renting land, buildings, or USD in 1996 is now selling for
housing. 9,000,000 ETB or 333,334 USD
Being a property developer is not to 13,000,000 ETB or 481,482
the only way to amass a small USD, that’s an average of over
fortune from the Ethiopian real 2000% increase of value.
estate. Simply buying property, As an investor with disposable
renting it out for about 6 months cash, ones first job is to protect its
to a year then selling it is a great value, and if the money is sitting
way to optimize the use of your in a bank then it is losing value
savings in the bank. plain and simple.

16 Abyssinia Business Nework ግንቦት 2011 / May 2019

getting Image

looking only to enrich themselves These houses are cost-effective, and are now being sold in excess of
at the hands of innocent home the government has successfully 20,000,000 ETB.
buyers have run rampant in the maximized benefitting the urban poor, Furthermore, in order to pass
sector. civil servants, and women. on the savings to its clients,
Ayat Real Estate has bought and
Ethiopia’s construction sector is Established in 1997, Ayat Real Estate built factories for the purpose of
one of the significant economic shareholder’s company remains one of producing the building materials
pillars in the country. Information the pioneering Ethiopian companies in they need, such as terrazzo tiles,
acquired from the Ministry of the real estate development sector. Over concrete hollow blocks, marbles,
Construction indicated that the its two decades journey the company prefabricated slabs, septic tanks,
real estate and other construction has managed to complete over 5,000 metal doors/windows, wooden
contributed 12.5 percent in Gross residential units, making them one of doors/cabinets, and more.
Domestic Product. With increased the most experienced in the sector.
public demand for residence, the Ayat Real Estate is indeed the largest At the moment, one of their
government has been engaged construction company focused only on largest projects is in the Ayat area
in addressing such issues by residential homes in Ethiopia. of Addis Ababa with numerous
employing several condominium apartment buildings being built
house schemes which have They had a bumpy beginning when and sold. Their prices are also
primarily benefited middle and they were first building and selling the considered relatively fair.
low-income earners in the country. Ayat villa houses in the Ayat area, with
The government has constructed rumors of low quality building materials Source: allaboutethio com,
a hundred thousand houses with being spread. Today, the Ayat villas ethiopianhome.com and
necessary facilities in the capital. which once sold for about 375,000 ETB en.wikipedia.org

Abyssinia Business Nework ግንቦት 2011 / May 2019 17

18 Abyssinia Business Nework ግንቦት 2011 / May 2019

Towards has also developed the beginnings Ethiopia’s unique model
Industrialization of a sharper policy focus. First, of hub development and
it encouraged investment in new industrial parks has been
ECCSA Organizes the Third Ethiopian productive capacity, especially based on systematic learning
Business Run-2019, Waving Placard: in priority manufacturing (from South Korea, Singapore,
activities (in light manufacturing, China, Vietnam, Mauritius,
“Let’s Run for Industrialization” basic wage goods and import Nigeria, and a review of the
substitution, and strategic new brief experience in Ethiopia).
Although Ethiopia has emerged as one industries such as new energy). Learning by doing was
of Africa’s fastest-growing economies, Light manufacturing industries supported through piloting
its manufacturing sector is still far from are acknowledged to be export- and experimenting at Hawassa
being an engine of growth and economic oriented, labor intensive, linked to Industrial Park.
transformation. It currently plays a agriculture, and involve tradable
marginal role in employment creation, goods. There are positive indications
exports, and output, and falls short on of the effect of this new
stimulating domestic linkages. Second, a new approach to hub strategic approach. The quality
development, agglomeration, and and volume of FDI inflow has
shown very rapid

The sector is dominated by small firms
and resource-based industries, low-
value and low-technology products, and
weak inter-sectoral and intra-sectoral
linkages. The manufacturing sector’s
export orientation has been low and
stagnant.Since the mid-2010s, however,
there are some promising signals that the
manufacturing sector might be coming
out of its doldrums and showing positive
dynamics.

Achieving Vision 2025, a plan to make clustering was deemed essential, growth and change. FDI
Ethiopia the leading manufacturing hub in with the focus on building almost quadrupled to US$4.2
Africa, requires an annual manufacturing sustainable, specialized parks that billion in 2016/17 from
growth rate of 25 percent and an increase apply a plug-and-play model. The US$1.1 billion in 2011/12.
in manufacturing’s share of GDP to 20 major departure occurred during Manufacturing drew in more
percent by 2025. GTP II when the government than 80 percent of FDI during
decided on a comprehensive this period.
The evidence above suggests the industrial hubs strategy, with the
economy may fall short of this ambitious aim of developing 25 industrial McKinsey’s survey (2017)
target. There are plenty of reasons to be parks, of which some were shows that about two-
skeptical about the prospects for success. operational by December 2018. thirds of all Chinese firms
Nonetheless, evidences also suggest that
Ethiopia’s commitment to structural Continue page 25
transformation in recent years may be
starting to bear fruit. The government

Abyssinia Business Nework ግንቦት 2011 / May 2019 19

BRI: in infrastructure development for
Project of the ports, roads, railways and airports,
as well as power plants and
Century telecommunications networks.

Mekonnen Hailu The BRI’s geographical scope
(EIC Public Relations Director) is constantly expanding.So far,
it covers a number of countries,
China’s Belt and Road Initiative east Asia, south Asia, Central Asia, accounting for about 65 per cent
(BRI) is an ambitious program to Russia, and Europe by land – and of the world’s population and
connect Asia with Africa and Europe a 21st century Maritime Silk Road, around one-third of the world’s
via land and maritime networks a sea route connecting China’s Gross Domestic Product (GDP).
along six corridors with the aim coastal regions with south east and It is known that Italy is the first G7
of improving regional integration, south Asia, the South Pacific, the country to sign to the scheme. As a
increasing trade and stimulating Middle East and Eastern Africa, all midsize European country, Italy is
economic growth. the way to Europe. keeping a subtle balance between
the European Union and China since
The name was coined in 2013 by The Belt and Road Initiative is its signing of a memorandum of
China’s President Xi Jinping, who understanding on joining Beijing’s
drew inspiration from the concept a global development strategy Belt and Road Initiative (BRI).
of the Silk Road established during
the Han Dynasty 2,000 years adopted by the Chinese government Understandably, this member of
ago – an ancient network of trade the G-7 might bear a great amount
routes that connected China to involving infrastructure of multidimensional pressure and
the Mediterranean via Eurasia for skepticism from outside due to
centuries. The BRI has also been development and investments in the divided interpretations of the
referred to in the past as ‘One Belt BRI within Europe, as well as the
One Road’. 152 countries and international fact that Italy’s participation could
The BRI comprises a Silk Road somehow dilute the U.S. influence in
Economic Belt – a trans-continental organizations.The initiative defines the region.The Chinese government
passage that links China with south had signed 173 cooperation
five major priorities including agreements with 125 countries and
29 international organizations by the
policy coordination, infrastructure end of March 2019, according to the
latest BRI report in 2019 released by
connectivity, unimpeded the country.

trade, financial integration and It has been said that the BRI offers
unique opportunity to Africa.
connecting people.The program According to the World Bank,
BRI offers a unique opportunity
is expected to involve over US$1 to address the large infrastructure
gap in developing countries that
trillion in investments, largely hampers trade and economic
development. Africa has hailed
BRI in fostering connectivity and
thereby accelerating integration
and economic diversification on the
continent.

20 Abyssinia Business Nework ግንቦት 2011 / May 2019

Speaking at the Forum of China- University, the initiative is second and third largest – and other
Africa Cooperation in Beijing, great economies like South Korea
Chinese Ambassador to Ethiopia envisioned towards increased join hands to build a better future
Tan Jian said the BRI is a platform in cooperation with other countries
to promote global cooperation understanding, enhanced along the Belt and Road.
and common development based
on win-win results. According to recognition of multiculturalism As far as Africa is concerned, for
the ambassador, the initiative is many decades, the continent’s growth
in line with the United Nations and diversity, and peaceful has been uneven and constrained by
sustainable development goals lack of infrastructure development.
and the African Union’s Agenda collaboration for achieving From this perspective the BRI is
2063 that is a blueprint for African believed to be a good opportunity
development and prosperity. mutually rewarding goals and to overcome the hurdle and enable
to promote transnational business,
On the relevance of the initiative objectives. investment as well as tourism. Such
to the AU’s Agenda 2063, James infrastructures will spur other local
Wakiaga, economic advisor at In May 2017, Kenya launched developments and provide new jobs.
the UNDP, stated that the BRI is its first Chinese built high-
vital to address the infrastructure speed railway so as to connect In addition, apart from Chinese
deficit in Africa. The Belt and Nairobi to the major port city of companies, multinational companies
Road Initiative is very important Mombasa. The 290-mile railway (MNCs) from other nations may also
particularly in terms of closing was built by the China Road and be attracted to set up subsidiaries to
the infrastructure gap and speed Bridge Corporation. The project tap into new growth opportunities
up structural transformation and was financed almost completely for the continent.In conclusion, the
diversification in the continent. by the China Eximbank. The China’s Belt and Road Initiative isa
According to Professor Kassahun railway is planned to extend very long-term undertaking with
Berhanu from Political Science to Uganda, the Democratic multidimensional impacts for the host
Department of Addis Ababa Republic of Congo, Rwanda nations and for China.
and Burundi, South Sudan, and
Ethiopia.

The BRI can be the engine of
global growth and development
if the giant economies of China
and Japan – respectively the

Abyssinia Business Nework ግንቦት 2011 / May 2019 21

from page 15

U developmental interests of the host countries. These “headquarter” economies are still located
N This disconnect is, of course, familiar to many predominantly in the North (now including parts of
C developing countries from their participation East Asia) while “factory” economies are, largely,
T in commodity-based value chains, reflecting, in parts of the South (Baldwin and Lopez-Gonzalez,
A in part, the asymmetric structure of markets 2013). Indeed, as these chains have spread across
and pricing power of firms from the North more countries and sectors over the past three
and South. It also highlights the importance decades they have been accompanied by a more
of strategic policies, as countries look to shift and more uneven distribution of those benefits.
towards a greater reliance on manufacturing
(and service) activities and exports and is In developed countries, the concern is that that
an important reminder that reductions in lowand medium-skilled production jobs in
policy space can hamper industrialization and traditional manufacturing communities have
catching up in late developers (TDR 2014). been “outsourced”, first to lower-wage regions
Since many developing countries have faced of the developed world and then “offshored” to
difficulties in achieving the policy objectives developing countries, and wages have stagnated
mentioned above, their place in GVCs has while new jobs created at the ends of the chain
tended to be located on the lower portions of have not only been insufficient in number to replace
what is sometimes referred to as the “smile those being lost, but are often out of reach to those
curve” . “left behind” both geographically and in terms of
the skills required. The result is socioeconomic
D The smile curve conceptualizes international polarization and a vanishing middle class (Temin,
production as a series of 2017).
linked tasks and sees international trade
organized within GVCs as involving trade in Developing countries worry aboutbeing stuck
those tasks rather in low-value-added activities, unable to upgrade
than trade in goods. The resulting towards higher value added activitiesin R&D and
fragmentation of production carries significant design, marketing and management, and becoming
consequences for the spatial division of labour trapped in “thin industrialization” or experiencing
and the distribution “premature deindustrialization”; here the problem
of economic power and privilege. is less one of a vanishing middle class and more
one of a receding middle class, as a growing
Most of the preproduction and post- urban labour force (whose incomes may still be
production segments of the manufacturing rising above the extreme poverty levels found in the
process, with their higher return activities, rural and urban informal economies) experiences
are usually located in advanced economies, diminishing employment opportunities in higher
with developing countries often left with the productivity manufacturing and service sectors.
lower value added activities of the production
segment of the manufacturing process. As The critical question is whether and how the new
Stephen Hymer (1972: 101) recognized over digital technologies might aggravate or assuage
40 years ago, as international production these anxieties. In other words, new digital
fragments along these task lines, “output technologies could aggravate the inequalities
is produced cooperatively to a greater already apparent across the value chain, with
degree than ever before, but control remains different national and global policies they could be
uneven”; in particular, the lead firm tends associated with a flatter curve and more inclusive
to concentrate its own tasks at the two ends outcomes. Some of the concerns are elaborated
of the smile curve where “information and below, while some possibilities for deriving greater
money” provide the main sources of control benefits for developing countries are noted in
and where profit margins tend to be higher. section.

22 Abyssinia Business Nework ግንቦት 2011 / May 2019

Holding No. 980/2016 (“the Commercial light of Ethiopian law, theFederal
Companies Registration Law”). Based on Income Tax Proclamation No
the definition provided in the 979/2016 (theIncome Tax
in Commercial Registration Law, Proclamation) prohibits the
a holding company is a limited reduction of tax as a result of
liability business organization splitting income. Furthermore, the
(either a share company or a private Income Tax Proclamation does not
limited company) incorporating provide any special treatment for
two or more limited liability holding companies with regards
companies.A holding company to dividend tax. Consequently, the
can form a subsidiary by either tax advantages provided to holding
incorporating a new company or companies in other jurisdictions
acquiring shares of an existing are currently not available under
company. the Ethiopian income tax regime.

Ethiopia The Commercial Registration Another advantage of a holding
Law further requires a holding company in other jurisdictions
By Deborah Haddis company tobe registered at the is asset protection. A holding
Ministry of Trade and Industry company provides an alternative
A holding company is an organization that and that it should be incorporated to putting all your eggs in one
that owns enough voting stock in another in a manner that does not disturb basket. If one of the subsidiaries of
company (its subsidiary) to control its trade competition. Due to the fact a holding company is bankrupt or
policies and management. The term usually holding companies do not provide faces liability issues, the creditor
refers to a company that does not produce services or goods there is no can only go after the assets of the
goods or services itself; rather, its purpose business license issued for holding particular subsidiary. Thus, saving
is to own shares of other companies to form companies. It is assumed that it the rest of the assets of the holding
a corporate group. Holding companies is the commercial registration company in other subsidiaries
allow the reduction of risk for the owners certificate and the special certificate from being subject to liability
and can allow the ownership and control that serve as its license. spill over. Contrary to this, the
of a number of different companies. Commercial Registration Law
Holding companies also exist for the Benefits of a Holding Company makes holding companies and
purpose of owning property such as real its member companies subjectto
estate, patents, trademarks and stocks. A One of the advantages of joint and several liability to third
holding company must control 50 percent establishing a holding company parties.
or more of a company’s stock before the are the reduced liability of the
latter isconsidered a subsidiary. holding company and its tax The draft revised Commercial Code
advantages. The tax regulation of is expected to incorporate further
Recognition of Holding Companies some jurisdictions allows holding regulations that govern holding
under Ethiopian law companies to offset the losses companies beyond registration
incurred in one subsidiary against requirements. However, the
The existing Commercial Code does not the profits of the other subsidiaries. efficient implementation of holding
expressly acknowledge the existence of As a result of this, there will be companies in Ethiopia,not only
holding companies. Nonetheless, there a lower corporate income tax requires legislative recognition
are only a few provisions recognizing applicable on all the companies as a but also legislative harmonization
the concept of holding companies in the group. The other tax benefit is with across the various legal sectors
Commercial Code. Recently however, a regards to dividend tax. In some such as the tax regime.
definition and further requirementswith jurisdictions there is a possibility
regards to holding companies have been for subsidiaries to pay dividend to You can reach MTA through
provided in the Commercial Registration the holding company without being www.mtalawoffice.comand
and Business Licensing Proclamation subject to dividend tax liability. In [email protected]

Abyssinia Business Nework ግንቦት 2011 / May 2019 23

Google

Street View to
heavily impact

Kenya’s
tourism

sector

Credit: Josephine Wawira “Will enable the global audience to virtually
explore Kenya’s cities and particularly
Nairobi, eventually bringing the world to the
country”

Technology! A constant component tourist arrivals and expenditure. especially as we head to the high
that progressively weathers In 2017, Kenya received1.4 season.”
challenges of ecommerce evolution million international tourists and Initially, Virtual Reality (VR) in
in every industry. Tourism is no generated 1.2 billion US Dollars. Kenya mainly focused on hotel
exception and especially in Kenya, The impact is significantly being rooms, airlines and to some extent
as stakeholders continually come up felt by travelers, explorers and the Giroptic iO 360° smartphones
with innovative ideas and techniques hoteliers as the appetite for a camera; for that perfect caption
meant to diversify tourism products. virtual feel ahead of a physical and display of travel destinations.
Google is the latest entry into visit burgeons. This is not only in With the introduction of the Google
boosting the sector, with the launch the city but also in Kenya’s top Street View in Nairobi, it is no
of the Google Street View in safari destinations such as Masai doubt that tourism stakeholders
Nairobi. The technology provides a Mara, for the natural landscape, are progressively throwing caution
360-degree image of a street or area, wildlife and heritage. to the winds with innovations
enabling travelers to explore the meant to further evolve the sector,
city’s landmarks and natural wonders Describing it as revolutionary, as service providers seek to give
as a backbone of the tourism and Jumia Travel’s Country Manager reliable planning and personalized
hospitality sectors. Cyrus Onyiego notes that experiences through virtual travel.
“tourism is very experiential,
According to Kenya’s Minister for therefore the street view by
Tourism and Wildlife Najib Balala Google will enable Tourism firms
who spoke during the launch of the to market their destinations in
Google Street View, the technology a better visual way. It will also
“will enable the global audience refine how tourists view activities
to virtually explore Kenya’s cities in local destinations, which will
and particularly Nairobi, eventually go a long way in bringing the
bringing the world to the country”; entire world to the country not
thus, boosting the international only virtually, but also physically

24 Abyssinia Business Nework ግንቦት 2011 / May 2019

from page 25 related to personnel management participate in the country’s
and communication have economic development endeavors,
manufacturing sector which is twice the also been cited as potential and advising them to invest and
average of Chinese firms’ engagement constraints in firms observed. harvest in the country.
in Africa. In the export-oriented apparel Oya highlights that building an
and textiles sector, the contribution of industrial workforce is uneven, In doing so, ECCSA has conducted
FDI firms has grown in recent years and protracted, and requires wider two business runs over the past two
accounts for about 70 and 60 percent of state intervention. Based on the years with the motto “Let’s Run for
exports and employment respectively. historical account of the UK and Industrialization”. This year also
continental Europe, Thompson the Association plans to conduct
By early 2018, there was inadequate (1967: 90) underlines that it may the third Ethiopian Business Run-
evidence to fully assess the effectiveness take several generations to 2019, aiming to raise public
of these policy responses.

The three strategic issues below perpetuate and ‘institutionalize’ awareness on the country’s course
required comprehensive and long-term industrial work discipline. of industrialization and promote
attention. First, as Ethiopia embarks More than fifteen years into a the role and engagement of the
on late industrialization, building an period of sustained and rapid business community in the industry
industrial workforce has become a economic growth, Ethiopia has sector.
strategic issue of concern. Firms and continued to attract international The road race that’s organized
industrial associations have developed attention for its achievements in three categories: Companies’
joint initiatives to develop and upgrade and for pursuing a home-grown race, women’s race and men’s
workers’ skills in collaboration with development strategy, with an race will also incorporate mini-
government agencies and development active industrial policy at its exhibition and workshop that
partners, which has led to some positive center. Some have been skeptical focus on industrial opportunities in
results. High absenteeism and labor about Ethiopia’s development Ethiopia.
turnover eroded attempts to develop model.
labor force skills in order to increase Company owners and investors,
productivity. Labor sourcing and supply The Ethiopian Chamber
has been constrained by lack of well- of Commerce and Sectoral employees representing different
developed labor market institutions to Associations (ECCSA) as
recruit and train workers, low wages, an umbrella of the business companies, representatives
weak industrial relations, rapidly community has been undertaking
increasing living costs, and lack of various activities to promote of government organizations,
affordable housing in host cities. and encourage investors and
Moreover, human resource issues entrepreneurs to actively media professionals, diplomatic

communities and higher learning

institutions are expected to

participate in the upcoming event

to be held on June…………2019.

Abyssinia Business Nework ግንቦት 2011 / May 2019 25

Surge

of the digital
travel
consumer

Credit: Josephine Wawira

The rise of the digital era has become getting Image
fundamental in the travel and tourism
industry. Digitalization is increasingly According to eMarketer, a among others; depending on the
seen to empower travel consumers market research company, an target customer, either leisure or
especially those seeking diversification increased appetite for leisure business. Getting around their
and personalization for a remarkable travel among the middle-class destinations has also never been
experience. From the very initial consumers will see digital this convenient. With apps, online
stage of travel arrangements, the travel expenditures top $817 maps, translation, packing and
digital consumer seeks information billion globally by 2020. even banking apps at the touch
key in deciding how, where, when Combined with their quest of a button, the surge of digital
to travel, what to expect and even for quality and flexible digital travelers can only be expected
more significantly, why to choose one services, providers such as grow further as the year swiftly
destination, hotel, airline, or travel hotels, airlines and OTAs are comes to an end.
agency over another. deprived of options that aim
for anything less than to meet To further benefit from the
The latter is especially because price their digital travel consumers growing market, travel agents
comparison as well as customer at their points of need. are also providing amultiplatform
experience - often available via both where travelers can receive more
offline and online customer reviews No longer is it enough than one solution; such as hotels
- are crucial in determining one’s and flights options on one stop.
choice. Fascinatingly, the presence for hoteliers to provide Moreover, the novelty of digital
of Online Travel Agencies (OTAs) payment solutions is further
enables the provision of most of accommodation. They enticing more digital travelers, not
the looked-for information on one only by simplifying their booking
platform, which is easily accessed must now consider offering experience but also their payment
via smartphones. According to options from their own comfort.
aKenyan hospitality report by Jumia additional amenities most
Travel, 71% of traffic to the online
travel site is through mobile phones, sought after by guests, such
while desktops and tablets are used
by 26% and 3% of the visitors as Wi-Fi, a workout facility,
respectively.
swimming pool, a restaurant

26 Abyssinia Business Nework ግንቦት 2011 / May 2019

are prepared to seize the
opportunities,” he said, adding
that this will be discussed at next
week’s eCommerce Week, held
from 1 to 5 April at the United
Nation’s European headquarters
in Geneva, Switzerland.

Little change occurred in the
list of the top ten e-commerce
markets, with the United States
holding on to its top position. At
almost $9 trillion, online sales
there were three times higher
than in Japan and more than
four times higher than in China.

The only shuffle in the list was
Germany’s overtaking of the
Republic of Korea as the fourth
largest online market.

GLOBAL E-COMMERCE SALES While business-to-business
(B2B) e-commerce continued to
SURGED TO $29 TRILLION dominate – accounting for 88%
of all online sales – B2C was
Global e-commerce sales grew As a result, cross-border the segment that saw the most
13% in 2017, hitting an estimated business-to-consumer (B2C) growth, increasing by 22% to
$29 trillion, according to the sales reached an estimated reach $3.9 trillion in 2017.
latest numbers released today by $412 billion, accounting for
UNCTAD. almost 11% of total B2C In the B2C realm, China
e-commerce a 4% hike on increased its lead on the
A similar surge was seen in the the previous year’s numbers. United States, while the United
number of online shoppers, which Kingdom held on to third place.
jumped by 12% and stood at 1.3 “The new figures show
billion people, or one quarter of the that e-commerce is But UK consumers were still
world’s population. indeed creating export the most likely to shop on the
opportunities,” UNCTAD internet, with a whopping 82%
Though most internet buyers Secretary-General Mukhisa of people aged 15 and older
purchased goods and services from Kituyi said. making purchases online in
domestic vendors, the share of those “But the question from a 2017. Overall, however, China
buying from abroad rose from 15% development standpoint had the largest number of
in 2015 to 21% in 2017. The growth is whether businesses internet buyers at 440 million.
was driven mainly by an increase in in developing countries
the United States.

Abyssinia Business Nework ግንቦት 2011 / May 2019 27

ETHIOPIAN
HOLIDAYS

Ethiopian Holidays; a division of
Ethiopian Airlines, highlights and
promotes the very best of Ethiopian
Airlines’ destinations around Ethiopia
and across the globe!

Ethiopian Holidays has an incredible and Axum Fasiledes
diverse range of tour packages on offer
for individuals or groups; from tailor
made to a wide range of themed holidays
ranging from one-day stop overs to full
scale all-inclusive package holidays.

Whether you want a holiday filled with
Adventure, Nature, History or a mixed
variety, the travel experts at Ethiopian
Holidays can arrange unique and
fascinating trips. Ethiopian Holidays
provides flexibility in travel planning,
fine-tuned itineraries and their network
of the best travel specialists and tour
operators ensures all trips will be flawless
working with experienced guides,
offering excellent accommodation
and transportation enabling travelers
to simply enjoy their holiday, while
Ethiopian Holidays takes care of all
the details. Ethiopian Holidays offers
exotic, dramatic and fabulous global and
special interest holidays with smooth and
seamless global connections.

Here below are snapshots of few of the
Ethiopian Holidays’ packages besides
countless tailor-made packages that may
be developed according to your request.

2380 Abyssinia Business Nework ግንቦት 2011 / May 2019

Mombasa Nosy Be Seychelles

Top International destinations

Lalibela Eartale

Abyssinia Business Nework ግንቦት 2011 / May 2019 3219

Private Sector:

Engine for Growth

By Mekonnen Hailu

A government could notalone realize foreign direct investment, the other words, many other economic
infrastructural facilities expansion,
social service delivery and economic Government of Ethiopia itself has activities depend on agriculture,
development. Successful sustainable
economic development requires , been investing heavily to improve including marketing, processing,
unquestionably, strong and last long
partnerships between government and the country’s infrastructure like and export of agricultural products.
the private sector.
electric power, telecom, road
The private sector, of course, has the
power of innovation and ability to networks, industrial parks, and In this East African nation
create many of the solutions needed
to address the challenges our planet is the likes. agriculture and other allied
facing today.
activities like animal husbandry,
Taking this fact into consideration the
public and private sectors should work Ethiopia has recorded annual horticulture, dairy farming, poultry
hand in hand in an effort to ensure
sustainable economic development average GDP growth of over ten etc. are playing a dominant role
in a country. It is promising that it is
now broadly accepted that the private percent in the past decade and it as it immensely contributes to the
sector has a critical role to play in
achieving the overall economic is undeniable fact that investment export. The major export products
growth and improving living
standards. has immensely contributed to in the sector include commodities

Nowadays, foreign and domestic the nation’s rapid economic such as coffee, oilseed, pulses,
investments have been steadily
growing in Ethiopia. With a view growth. In fact, the nation has flower, fruits, vegetables and coffee.
to enhancing the foreign direct
investment flows to the nation, the untapped investment opportunity
Government has been providing
incentives and all the necessary in Eastern Africa especially in Currently, more than 120 foreign and
supportto investors.
With a view to creating a conducive the agriculture, manufacturing, local companies are engaged in the
investment climate and attract more
tourism and service sector. cultivation of horticultureproducts,

including production of flower,

The agriculture sectorin Ethiopia fruits and vegetables mainly for

is the foundation of the country’s the European market. The country

economy, accounting for half of has currently secured about 300

gross domestic product (GDP), million USD from the export of

83 percent of export, and 80 horticultural products. Such a big

percent of total employment. In investment sector is mainly owned

and managed by the private sector.

The country has On top of that Ethiopia’s livestock

population is believed to be the

currently secured about largest in Africa, and in 2016/2017

300 million USD from the livestock accounted for 11.5% of
Ethiopia’s export income, with
export of horticultural leather and leather products making
products. up 7.8 percent while live animals

accounts for 3.2 percent.

30 Abyssinia Business Nework ግንቦት 2011 / May 2019

getting Image

Africa as the youngest continent in in recent decades. Indeed, the Generally speaking, the private
terms of economic development, critical roles of the private sector still remains the key-driver
has abundant supply of young sector and private capital are in the nation’s economic growth,
and dynamic labor force at very fully recognized in the new as the sector carries out much
competitive wage level, this global goals for sustainable of the economic activities in a
enormous advantage would development which will guide country, including agricultural,
effectively enhance the economic us in the fight against poverty manufacturing, mining and service
growth by receiving the coming up to 2030. sector. Furthermore,the private sector
global industrial and capacity is the main link between the nation
relocation especially from Asia Some researches indicate that and the international communities
to African countries including one of the main challenges for both are intertwined in this
Ethiopia. In this regard, the private that the private sector in Africa globalized world to comfort each
sector also plays a key role in has to face stems from the other’s nations in all development
creating jobs, boosting growth and involvementand interference of activities.
fighting poverty in low and middle- government-linked companies,
income countries. which are usually given At this juncture, it’s important to
preference and priority. This in understand that every developing
It is undeniable fact that job turncreates unfair competition country has the potential to grow
creation has been the major channel and uncomfortable operation dynamically as long as there exists
through which economic growth amongprivate sector and governmentwill and commitment
has uplifted the poor in countries that of government-affiliated tosupporting and facilitating the
that have escaped extreme poverty companies. development of private enterprises.

Abyssinia Business Nework ግንቦት 2011 / May 2019 31

እንኳን ከሴት ጋር ወንድ
ከወንድ ጋርም ልዩነት አለው

አርቢትር ሊዲያ አበበ

በተሾመ ፈንታሁን

ከሜዳ ውጭ ሲያዩዋት ከፊቷ ፈገግታ የማይለያት ፍልቅልቅና
ተጫዋች ናት፡፡ ሜዳ ላይ ደግሞ ኮስታራና ቆራጥ የውሳኔ ሰው፡፡
የአቢሲኒያ ቢዝነስ ኔትወርክ መጽሔት የዚህ ወር እንግዳ አርቢትር
ሊዲያ አበበ፡፡ ተወልዳ ያደገችው ጅማ ከተማ ውስጥ ነው፡፡ ሊዲያ
በልጅነትዋ ከእግር ኳስ ይልቅ ቅርጫት ኳስ ታዘወትር ነበር፡
፡ ባጋጣሚ የገባችበት የእግር ኳስ የዳኝነት ኮርስ ግን ሳታስበው
አስጥሟት፤ ዛሬ በዓለም ዓቀፍ መድረኮች ሃገራችንን በግንባር
ቀደምትነት ከሚወክሉ ጥቂት የእግር ኳስ ዳኞት አንዷ ለመሆን
በቅታለች፡፡ በመጪው ወር በፈረንሳይ ሃገር የሚካሄደውን የሴቶች
ዓለም ዋንጫ እንዲመሩ ከተመረጡ አፍሪካውያን ዳኞች አንዷ
ሊዲያ አበበ ናት፡፡ ሊዲያ ወደ ፈረንሳይ ከማቅናቷ በፊት በተለያዩ
ርዕሶች ላይ ተጨዋውተናል መልካም ንባብ፡፡

አቢሲኒያ ቢዝነስ ኔትወርክ፡ ስፖርተኛ እዘጋጃለው፣ ሶስተኛ

ታዲያ በምን አጋጣሚ አነባለው፣ ሌሎች ዳኞች ሲያጫውቱ

ከቅርጫት ኳስ ወደእግር ኳስ እከታተላለው፡፡

ዳኝነት ገባሽ?

ሊዲያ፡ ወደዳኝነት የገባሁት “እኔ ተቀብዬ ዳኝነት
ባቆም ከኔ በኋላ
ባጋጣሚ ነው፡፡ በወቅቱ የስልጠና አቢሲኒያ ቢዝነስ ኔትወርክ፡
የሚመጡ ታዳጊዎች
ዕድሉ ሲመጣ አራት ልጆች ከወንዶች ፕሪሚየር ሊግ ጋር ላይኖሩ ይችላሉ”

ተመርጠን እንድንካተት ተደረገ፡፡ በተያያዘ ከፌዴሬሽን ጋር ነው፡፡ የእንግሊዝና የስፔን ሊግ ላይ እንኳን ስታይ
አንዳንድ ጊዜ እውነት እነዚ ዳኞች ኩፐር ቴስት
ስልጠናውን ስወስድ አስተማሪዬ የተፈጠረው ነገር ምንድን ነው? ተፈትነው ነው ትላለህ፡፡ የሊጎቹንም ደረጃ ከግምት
ማስገባት ደግሞ አለብህ፡፡ የኛን ተጫዋቾች
የነበሩት ኢንስትራክተር ሽፈራው ሊዲያ፡ ሌላ ሃገራት ከእግር ኳስ ፍጥነትና አቅም ከእግሊዝ ሊግ ተጫዋቾች ጋር
ለማነጻጸር በፍጹም አይቻልም፡፡
ጎበዝ እንደሆንኩ እየነገሩ ደረጃቸው ጥራት የተነሳ፣ በርግጥ
አቢሲኒያ ቢዝነስ ኔትወርክ፡ ሌላ ሃገራት
ያበረታቱኝ ስለነበር በዛው አዲስ ሕግ ባይሆንም ሴቶች ለዓለም ዋንጫ የተጠሩ ዳኞችን በፊፋ ጣልቃ
ገብነት ሲያበረታቱ ይታያል ለምሳሌ ስቴፋኒ
ቀጠልኩ፡፡ ወንዶችን ለማጫወት በወንድ ፍራፓር የምትባለው ፈረንሳያዊት ዳኛ በፊፋ
ቀጥተኛ ተጽዕኖ ሊግ 1 ላይ እንድታጫውት
ሩጫ መሮጥ አለባቸው የሚል ሕግ ተደርጓል ፊፋ በኛ ሃገር ፌዴሬሽን ላይ ወይም

አቢሲኒያ ቢዝነስ ኔትወርክ፡ አለ፡፡ ሕጉ ሲወጣ እኔ ወሊድ ላይ

ሊዲያን ለዛሬ ማንነቷ ያበቋት ነበርኩና ከዛ ስመለስ ወደቀድሞ

ሶስት ነገሮች …. ብቃቴ ለመመለስ ብዙ ጥረት

ሊዲያ፡ ለመማር ሁሌም ቢሆን አድርጌ በመጨረሻ ወደከፍተኛ ሊግ

ዝግጁ ነኝ፤ የሚነግሩኝን በቀላሉ እንድመለስ ተደረገ፡፡ እኔ አፍሪካ

እቀበላለው፡፡ ሕግ ሲነገርህ ዋንጫና ዓለም ዋንጫን ካጫወትኩ

ለመተንተን መሞከር የለብህም፤ በኋላ ፕሪሚየር ሊግ እንደማጫውት

በቀላሉ መቀበል አለብህ፡፡ እኔ አስቤ ነበር፡፡ ማንም ሰው ትዳኛለሽ

ሕግን ለመረዳት በጣም ዝግጁ ወይም አትዳኚም አላለኝም ነገር ግን

ነኝ፡፡ ሁለተኛ ሙያዬን በጣም ሁሌም ከምደባ ውጭ እሆን ነበር፡

አከብራለው ለሙያዬ በጣም ፡ እኔ ደግሞ ሁሌም እንደምመለስ

ታማኝ ነኝ፡፡ በመጨረሻ ዳኝነት አውቅ ነበር፡፡

የሚፈልጋቸውን ነገሮች ሁሉ ሌሎች ሃገራት ሴቶችን በወንድ

አደርጋለው፡፡ ስልጠናዎቼን ሰዓት አይደለም የሚፈትኗቸው

በሥርዓት እፈጽማለው፣ እራሴን የራሳቸው ሰዓት አላቸው፡፡ ወንዶችና

እጠብቃለው፣ ሁልጊዜም ሴቶች በተመሳሳይ ሰዓት ሲፈተኑ

ለውድድር እንደሚዘጋጅ መጠነኛ ልዩነት መታየቱ ተፈጥሯዊ

32 Abyssinia Business Nework ግንቦት 2011 / May 2019

አርቢትር ሊዲያ አበበ

የኛ ፌዴሬሽን አንቺ በብቃትሽ ላይ ፡ ፊፋ የጻፈው ደብዳቤ ላይ ሊዲያ ጨዋታዎች ላይ ነው እንድትመለሺ
እንድትቆዪ የተደረገ ጥረት ካለ? የሀገሪቱን ትልቁን ሊግ ማጫወት የተደረገው…..
ሊዲያ፡ እኔም ስል የነበረው ይህንኑ ነው፡ አለባት ይላል፡፡ ነገር ግን የፌዴሬሽን
፡ ባምላክ በሚሮጥበት ሰዓትነው አንድ ሰዎች ደብዳቤ አይተው መልስ ሊዲያ፡ የተመለስኩበት ጨዋታ
ፌዴራል ዳኛ የሚፈተነው፡፡ እንኳን ከሴት አይጽፉም፡፡ እንደውም የፊፋ ሰዎች በርግጥም ማጫወት እንደምችል
ጋር ወንድ ከወንድ ጋርም ልዩነት አለው፡ ያንቺ ፌዴሬሽን ደብዳቤ እንኳን ያሳየሁበት ጨዋታ ነው፡፡ በቴሌቪዥንም
፡ እኔ ይህን ሰዓት ለሟላው እችላለው፡፡ አይመልስም ይሉኛል፡፡ እንኳን ለፊፋ ስለተላለፈ ብዙ ሰው አይቶታል፡፡ ሰዉም
ሌሎች ከኔ በኋላ የሚመጡ ታዳጊዎች ግን ለኔም በግልጽ ማጫወት አትችዪም ከዛ በፊት በሚዲያ ይነገር ስለነበር
ለምን ይሰቃያሉ፡፡ ለዛ ነው ስታገል የነበረው፡ ወይም ትችያለሽ ያለኝ ሰው የለም፡፡ ከጨዋታው እኩል የኔን ጉዳይ ጠብቆት
፡ ስቴፋኒ በፊፋ ተጽዕኖ አጫወተች፡ ይታያል፣ እናየዋለን……. ነበር፤ ጥሩ ጨዋታ ነበር፡፡ እኔ ለኔ
፡ ሌላም ብዙ ሃገራት ለሴት ዳኞቻቸው ብቻ አይደለም የምታገለው ከኔ በኋላ
ድጋፍ ያደርጋሉ፡፡ ፊፋ ለሌሎች ሃገራት አቢሲኒያ ቢዝነስ ኔትወርክ፡ ለሚመጡ ብዙ ታዳጊዎችም እንጂ፡
ደብዳቤ ሲልክ ለኛም ፌዴሬሽን ልኳል፡ ፡ እኔ ተቀብዬ ዳኝነት ባቆም ከኔ በኋላ
ስትመለሺም ትልልቅ

Abyssinia Business Nework ግንቦት 2011 / May 2019 33

የሚመጡ ታዳጊዎች ላይኖሩ ይችላሉ፡፡ አቢሲኒያ ቢዝነስ ሪቪው፡ ዓለም ሊዲያ፡ ችግሬን እኔም አውቀዋለው፤
አቢሲኒያ ቢዝነስ ኔትወርክ፡ እንደው ዋንጫ እንደተመረጥሽ ስታውቂ እነሱም ያውቁታል፡፡ ኢትዮጵያውያን
ግን የፌዴሬሽን ምክንያቱ ምን ምን ተሰማሽ? ዳኞች ፍጥነትና ጥንካሬ ይጎላችኋል
ሊሆን ይችላሉ ብለሽ ታስቢያለሽ? ሊዲያ፡ ዝግጅት የጀመርነው በ2016 ይሉኛል፡፡ ለካታር የመጨረሻ ፈተና
ሊዲያ፡ በጣም የሚገርመው ለሊዲያ እ.ኤ.አ. ነው፡፡ ከአፍሪካ አስር ዳኖች ስዘጋጅ የማረሚያ ቤትን የአጭር ርቀት
ብንሰጥ ሌሎችም ሴት ዳኖች ይጠይቃሉ ተመርጠን ካታር ለዝግጅት ተላክን፡ አሰልጣኝ ይዤ ነበር እዘጋጅ የነበረው፡
ብለው ሁሉ ይሰጋሉ፡፡ ለምሳሌ ፈረንሳይ ፡ ከዝግጅት በኋላ በነበረ ምዘና ስድስት ፡ ተመልሼ ለፈተና ስሄድ 40 ማይክሮ
ሁለት ዳኞችን ለዓለም ዋንጫ ቀረን፡፡ ከዛም ወደኣራት በመጨረሻ ሰከንድ ቀንሼ ሲያኙን በጣም ነበር
አስመርጣለች፤ ሰቴፋኒና ኢማኑኤላ ሁለት የመሃል ዳኞች እና አንድ አራተኛ የገረማቸው፡፡ አሁንም ሚያዝያ ላይ
(የመስመር ዳኛ ናት)፡፡ ስቴፋኒ ሁለተኛ ዳኛ ከሩዋንዳ አብራን ትጓዛለች እና ለመጨረሻ ፈተና ስሄድ ሰውነቴን ቀንሼ
ሊግ ስታጫውት ኢማኑኤላ ደግሞ አዲስ አይደለም እንደምሄድ ካወቅኩ ነው ያገኙን በሱም በጣም ደስተኛ
ሶስተኛ ሊግ ነው ስታጫውት የነበረው፡ ቆየት ብያለው፡፡ ፈረንሳይ ለከ20ዓመት ናቸው፤ እንደዚ ሆነሽ ነው ልናይሽ
፡ ኢማኑኤላ እንዴት ብላ አትጠይቅም፡ በታች ውድድር ስሄድ ለዓለም ዋንጫ የምንፈልገው ነው ያሉኝ፡፡ እኔ ተግዳሮት
፡ እኛጋም ባጅ የሌላቸው፣ ኢንተርናሽናል እንደምሄድ አውቀው ነበር፡፡ በውድድሩ አልጠላም የባሰ እንድነሳሳ ነው
ባጅ ያለጠፉ ዳኞች ይጠይቃሉ ብለህ ላይ የሚኖረኝ ሚናም መሃል ዳኝነት የሚያደርገኝ፡፡ ዕድሎችንም በአግባቡ
የሚችል ሰው አትገፋም በዳኞች መካከል ነው፡፡ ነው የምጠቀመው፡፡ ጠንክሬ እሰራለው
ያለ ልዩነት ሊበረታታ ነው የሚገባው፡ እግዚአብሄርም ይረዳኛል፡፡
፡ እንደማወዳደሪያ ልትገለገልበት ሁሉ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ለዓለም
ይገባል፡፡ ዋንጫ ዝግጅትሽ እንዴት ነው? አቢሲኒያ ቢዝነስ ኔትወርክ፡ የአፍሪካ፣
የዓለም ዋንጫዎችን መርተሻል፡
፡ የታዳጊና የወጣት ውድድሮችንም
አጫውተሻል፡፡ ከማቆምሽ በፊት ይሄ
ይቀረኛል የምትዪውና ሳታደርጊው
ብትቀሪ የሚጸጽትሽ፡፡ ይህ ቀረኝ
የምትዪው ነገር?
ሊዲያ፡ 4 የአፍሪካ ዋንጫ፣ 2 የዓለም
ዋንጫ፣ ከ17ዓመት በታች የአፍሪካም
የዓለምም ዋንጫ፣ ከ20ዓመት
በታች የአፍሪካም የዓለምም ዋንጫ
አጫውቻለው፡፡ ስጀምርም ይሄን ያህል
ለመሄድ ነበር ህልሜ፡፡

ሕልሜ ተሳክቷል፤ አሁን መቀጠል
አለመቀጠሌን ከዓለም ዋንጫው
ስመለስ እወስናለው ነገር ግን ታላቁ
ውድድር የኦሎምፒክ ውድድር ነውና
የኦሎምፒክ ውድድር ላይ ባጫውት ደስ
ይለኝ ነበር፡፡

አርቢትር ሊዲያ አበበ አቢሲኒያ ቢዝነስ ኔትወርክ፡ ለሴት
ዳኞች በተለይ ለሴቶች በአጠቃላይ
የምትመክሪያቸው
ሊዲያ፡ ምንም ነገር ሲደርስብኝ ሴት
ስለሆንኩ ነው የደረሰብኝ ብዬ በፍጹም
አላሳብም፡፡ ማንኛውም ወንድ ዳኛ ላይ
የሚደርስ ነው ብዬ ነው የማስብም፡፡
ወንድ ዳኞች ጠዋት ልምምድ ሰርተው
ወደሥራ የሚሄዱት እኔ ቀኑን ሙሉ ጊዜ
ስላለኝ በኋላ እሰራለው አልልም ተነስቼ

34 Abyssinia Business Nework ግንቦት 2011 / May 2019

አብሬ ሰርቼ እነሱ ወደሥራ ሲሄዴ እፈልጋለው፣ ያለፍኩበትን ሁሉ በጣም ሥርዓት ያላት ልጅ ናት፤
እኔም ወደጉዳዬ እሄዳለው ፡፡ ከጎደለብኝ ማስተማር ነው የመጀመሪያ እቅዴ፡፡ ትረዳናለች፡፡ አብረና እንደማነውል
ይልቅ ያለኝ ነገር ላይ ነው ማተኮር አይደለችም በሥራችን ላይ ምንም
የምፈልገው፡፡ አቢሲኒያ ቢዝነስ ኔትወርክ፡ እኛ ሃገር አይነት ተጽዕኖ አታሳድርም፣
አራተኛ ዳኝነት ላይ አፈጻጸም ችግር ከዓለም ዋንጫው በኋላ ደግሞ
አቢሲኒያ ቢዝነስ ሪቪው፡ ይሄን ሁሉ የለም ዋናው አሰልጣኝ መምከሪያ እንደእግዚአብሔር ፍቃድ ሶሊያና
ልምድ በመጨረሻ በመጽሓፍ ሰንዶ ቦታው ላይ ሆኖ ሁለቱም ይጮሃሉ እህት ወይ ወንድም ይኖራታል
የማቆየት ሃሳብ የቡድን መሪው ዋና አሰልጣኙን ማለት ነው፡፡ ሶሊያናን ከወለድኩ
ሊዲያ፡ አዎን ብዙ ሰዎች ይሉኛል ይመክራል አንዳንድ ጊዜ አራቱም በኋላ በርካታ ጥሩ ነገሮችን
በመጨረሻ ሳቆም ስንብቴ የሚሆነው ያቆማሉ አራተኛ ዳኛን ይከባሉ በሕይወቴ አይቻለው፡፡
በሱ ነው፤ መጽሃፍ መጻፌ አይቀርም፡፡ አራተኛ ዳኛ ስልጣኑ እስከምን ድረስ
ነው? አቢሲኒያ ቢዝነስ ኔትወርክ፡
አቢሲኒያ ቢዝነስ ኔትወርክ፡ ስለ VAR
ምንድን ነው የምታስቢው? አርቢትር ሊዲያ አበበ በመጨረሻ ማመስገን
ሊዲያ፡ ዳኛ ዘጠናውን ደቂቃ ያለስህተት
ሊሰራ አይችልም፣ ሰው ነው ይሳሳታል፡ ሊዲያ፡ እኛ ሃገር ማጫወት በጣም የምትፈልጊው ወይም መናገር
፡ ስለዚህ ቫር ያርመዋል፣ ያግዘዋል ብዬ ከባድ ነው፡፡ አሰልጣኝ ማሰልጠኑን
ነው የማስበው፡፡ ምናልባት ያስተማረኝ ትቶ ዳኛ ይገመግማል፣ ተጫዋች ዳኛን የምትፈልጊው ነገር ካለ፣ ይኸው
ኮሊና ስለሆነ ሊሆን ይችላል፤ ለቫር ይገመግማል፣ ደጋፊ ዳኛን ይገመግማል፤
ፖሲቲቭ አመለካከት ነው ያለኝ፡፡ ሰው በጣም ከባድ ነው፡፡ እውነት ነው …..
ነኝ ላላይ፣ወይም ልሳሳት እችላለው ዳኛም ጋር ችግር አለ፡፡ ችግር ሲኖር ግን
ስለዚህ ቴክኖሎጂው ሊያግዘኝ እንጂ በሥርዓት ነው ሊጠይቅህና ሊያናግርህ ሊዲያ፡ እኔን ለዚ ያበቁኝ፤
እንቅፋ ሊሆን አልተፈጠረም ብዬ ነው የሚገባው፤ እያመናጨቀህ፣ እያሳጥህ፣
የማስበው፡፡ እየሰደበህ መሆን የለበትም፡፡ አራተኛ በርካታ ሰዎች አሉ፡፡ በመጀመሪያ
አቢሲኒያ ቢዝነስ ኔትወርክ፡ ስለዚህ ዳኞች አስተዳደራዊ ሥራዎች ላይ ሙሉ
የምታደንቂው ዳኛ ኮሊና ነው ማለት ስልጣን አለው፡፡ ዳኛ ጠርቶ ማስቀጣት በሥልጠና፣ ያስተማሩኝ፤ ከዛም
ነው? ይችላል፤ እኛ ሃገር ግን መተዛዘኑ አለ፣
ሊዲያ፡ ኮሊናና ማሲሞ ቡሳካን በጣም መፈራራቱም አለ፡፡ አራተኛ ዳኛ መሃል በሥራ ፌዴሬሽን ያሉ አመራሮች፣
የመወዳቸው ዳኞች ናቸው፡፡ በዳኝነት ዳኛን ከጠራ የመጨረሻ ውሳኔ ነው
ኮሊና አንደኛ ነው፡፡ ማሲሞ ደግሞ የሚሆነው ስለዚህ አራተኛው ዳኛ ብዙ የኮሚቴ አመራሮች፣ የሙያ
የሚገርም አሰልጣኝና የሚያስደንቅ ጊዜ የመሃል ዳኛውን አይጠራም፡፡
መምህር ነው፡፡ ለሁለቱም እጅግ የበዛ ባልደረቦቼ በሙሉ፡፡ የእኔ እዚ
ክብር አለኝ፤ በነሱ መሰልጠን ደግሞ አቢሲኒያ ቢዝነስ ኔትወርክ፡
ዕድለኝነት ነው፡፡ ስለቤተሰብሽ ….? መድረስ የሚያስደስተው፤ የኔም
አቢሲኒያ ቢዝነስ ኔትወርክ፡ በትርፍ ሊዲያ፡ ሞገስ የሆነች ሴት ልጅ አለችኝ፤
ጊዜዋ ሊዲያ ምን ታደርጋለች? ሶሊያና ትባላለች፡፡ ስድስት ዓመቷ ነው፡፡ ብቻ ሳይሆን ሴት ዳኞች የተሻለ
ሊዲያ፡ ኳስ ቀጥታ ማየት እወዳለው፣ ሥርዓት ያላት ልጅ ናት፡፡ እኔም ኣባቷም
ስታዲየም አልቀርም፡፡ ኳሶችንም ውጭ ነው የምንውለው ነገርግን ቦታ እንዲደርሱ ሁሌም ሆን
በቴሌቪዥን አያለው፤ የራሴንም ወላጆቿ ውጭ እንደምንውል ሳይሆን
ሌላውንም አያለው፣ አነባለው፣ በቅንነት የሚያግዝ ቅን ሰው አቶ
ከቤተሰብና ከጓደኞቼ ጋራ እዝናናለው፡
፡ አሁን ደግሞ ያለም ዋንጫ ዝግጅት ፀሃዬ ገብረእግዚአብሄር፡፡ በዳኝነት
ስለሆነ ብዙ ሪፖርቶች እጽፋለው፣ ማሳጅ
አደርጋለው ብዙውን ሰዓት በዝግጅት ያለሳለፈ፣ ነገርግን ለዳኞች የተለየ
ነው የማሳልፈው፡፡
ሰው የነበረ ሰው ነው፤ እሱን
አቢሲኒያ ቢዝነስ ኔትወርክ፡ ዳኝነት
ካቆምሽ በኋላስ …? ማመስገን ይገባል፡፡ አስተማሪዬ
ሊዲያ፡ ጥሩ ኢንስትራክተር መሆን
ኢንስትራክተር ሽፈራው፣ ሌሎች

ኢንስትራክተሮች በሙሉ፣ ጓደኞቼ፣

አብረውኝ ልምምድ የሚያደርጉ

ዳኞች፣ በሙሉ የኢትዮጵያ ዳኞች፣

ባጠቃላይ የስፖርት ኅብረተሰብ፣

ደጋፊዎች በሙሉ፣ የሚዲያ

ባለሙያዎች፣ ቤተሰቦቼን፣

ባለቤቴን፣ ልጄን በሙሉ

ስማቸውን ያልጠቀስኩት ብዙ

ወዳጆቼ በሙሉ አመሰግናለው፡፡

አቢሲኒያ ቢዝነስ ኔትወርክ፡

ፈቃደኛ ሆነሽ ቃለመጠይቁን

ስለጠቀበልሽ፣ በጣም

ከተጣበበ ጊዜሽ ላይ ይህን

ሁሉ ሰዓት ሰጥተሸ ጥያቄዎቼን

ስለመለስሽ በአንባቢዎች ስም

ከልብ አመሰግናለው፡፡

Abyssinia Business Nework ግንቦት 2011 / May 2019 35

ABN

10

Questions

“Volunteers are
love in motion”.

? Journalists,
By: George Yehish Getu Temesgen

Our first ABN 10 questions corner brings you one of the most popular Ethiopian journalists, Getu
Temesgen who is known for his unique presentation and program content. Getu had worked at the
former Ethiopian Radio & Television Agency (now EBC) for over a decade, mainly at the SUNDAY
ENTERTAINMENT SHOW with which he managed to reveal and produce fascinating and hidden
human-touch stories. He has received various awards, including Green Hero and Tana Awardsfor his
magnificent documentary films and related TV shows.Moreover, he was named as “A Journalist with an
Eagle Eye” BY a French TV station. New social ABN’s Editor-in-Chief AKLILE TSIGE now takes the
opportunity to talk to Getu on his media business and related issues.

ABN: Just tell us a little bit about yourself. I received various awards for my memorable TV

Getu: Born, grew up and studied in the capital Addis productions at ETV / EBC. In 2008 a French- based TV

Ababa, I graduated in Journalism & Communication from witnessed my reputation from the audience and named

Addis Ababa University. I had served as freelance writer for me “ባለ ንሥሩ ዓይን ጋዜጠኛ - A Journalist with an Eagle

various print media. Moreover, I worked at the Ethiopian Eye”. My three TV shows were translated in French

Radio and Television Agency (currently called EBC) for and aired via the station. With the producer‘s invitation,

twelve years. I had mainlyproduced different TV shows I had the opportunity to pay visits to Germany, Italy,

for Africa Journal, News coverageand 120 Entertainment France and Belgium where I was able to gain insight into

Programs. Europe’s socio - cultural reality and media landscape.

36 Abyssinia Business Nework ግንቦት 2011 / May 2019

One of my TVproductions, Getu: Nowadays, Facebook has ABN: Do you think people in
‘Greening Konso’`that depicts the become the largest socialnetwork Ethiopia use the social media
long-standing natural conservation in the world.It’s been 15years to disseminate fair, balanced
culture of the Konso community since the creation of Facebook, and reliable information, or for
in the southern Ethiopian Region a platform that revolutionized constructive and development
attributes to the “Green Hero” social media in the United States purposes?
award I have received. Following and around the world. Facebook
the show-“Greening Konso”, remains immensely popular – and Getu : Of course, Facebook and
UNESCO and the Ethiopian profitable, so, the moment I left Twitter are playing positive as well
Heritage Conservation Authority EBC I had to embark on launching as negative roles in Ethiopia and
as well as the Konso Special my own Facebook page, taking elsewhere in the world. Here in
District Administration extended advantage of the popularity I have our country there are people who
their recognition and awards to me. gained from my TV audience. release fair, balanced and reliable
Currently I, Getu Temsgen – (ጌጡ information that are very important to
ተመስገን) have got over 720,000 ABN:What are the main issues bring about socio-economic as well
followers, viewing my different you cover on your page? as cultural changes. On the contrary,
posts on my popular Facebook there are also people working day
page. Coming soon, I’ll be Getu: I am gathering and and night to fuel violence, conflict
launching- broadcasting news and current and hatred.
a YouTube channel called affairs. I believe I have been
“Yagerbetdimits - የአገር ቤት ድምፅ. disclosing timely, credible and ABN:How do you evaluate the
reliable information of which business development on your
ABN:How could you manage to people are in need. page?
start your business on the social
media (Facebook page)? Getu: The creative - ad copy and

Abyssinia Business Nework ግንቦት 2011 / May 2019 37

all visual elements is part of the Getu:I think mine is very fair unreliable demographic data, but
Facebook ad that will catch most and reasonable. I’m a journalist traditional media is more accurate, and
people’s attention. And I don’t who feels social, national and bound to accountability. Therefore,
just want to catch only people’s cultural responsibilities.Let to the best of my knowledge, the
attention. I want to catch people’s others speak on this issue. mainstreaming mediaremains a bit
attention through bringing human- credible than the social ones. I think
touch, and life-related stories ABN: As compared to this requires research.
to them. I am always advising mainstreaming media such as
myself to grow in line with my TV and radio, how is Facebook ABN: What about“ Afalgun”, or
own pace , not to compare myself page going on in terms of Wanted, and gofundme kinds of
to others,Just to focus on own reaching target groups? posts? Do you receive money for such
success. Hence, I’m witnessing announcement? If not, why?
good business development on my Getu:Here are a few of the
page. reasons that there are immense Getu: “What is the essence of life?
differences between traditional I think it’s to serve others and do
ABN:How could you approach and social media: first Social good.” – This’sspoken by Greek
your clients? media reaches a maximum philosopher Aristotle over 2300
Getu:There’re people who audience, while traditional years ago. Volunteering is becoming
recommend others to place their media’s audience is generally increasingly important these days.The
ads. on my page. Many believe more targeted. Second Social greatest thing about volunteering may
that a Facebook page with over media is versatile (you be the benefits it offers to individual
700, 000 followers is one of recipients, their communities, and the
the most accessible channels to can make changes once volunteers themselves. Volunteers are
promote products and services. I published), whereas traditional love in motion.Thus, I’m doing those
don’t go to people and persuade media, once published, is set kinds of services free of charge.
them to bring their ads. or in stone. Third Social media is
announcement to me. immediate, while traditional ABN: Tell us the opportunities
can be delayed due to press and threats (advantages and
ABN: How fair and reasonable times. Fourth Social media is disadvantages) of using Facebook
is your price for posting different a two-way conversation, and page for business in Ethiopia?
advertisements or information? traditional is one-way. And Getu: Facebook is changing the
fifth Social media often has way we think, feel and chat: A better

38 Abyssinia Business Nework ግንቦት 2011 / May 2019

Internet communication, Friend Photo Nati Dire
Finder feature helps you to find out
your friends, with their names or
email addresses., Also one of the
biggest advantages of Facebook
isbusiness promotion.

You can start making FB pages for
your brand or company and can use
this advantage to earn money online,
Facebook is the best thing to spend
your time when you don’t have to
do anything and just getting bored,
The best part of the Facebook is
that you do not have to pay money
for its use and it’s the best medium
for communication in the social
networking sites, A platform to
share feelings, life events Through
Facebook, it is very easy to share
your feeling, opinion and what’s
happening in your life.

As far as disadvantages of Facebook
are concerned,people just start living
in this virtual world and spend hours
and hours on Facebook. Due to this,
a new type of disorder has also come
in human life (“Facebook Addiction”
A new disorder), the fight continues
against fake profiles & phishing bots
(Opening an account, making a fake
profile & ID is simple for anyone
on the Facebook. And there is no
limit for these fake profiles. There
are so many cases of harassment
& abuse that are often formulated
by the fake accounts; this may
compel many face bookers to turn
their facesoff this medium due to
lack of credibility, thereby making
promotion of products and services
difficult.

WE

Thank You !

Abyssinia Business Nework ግንቦት 2011 / May 2019 39

40 Abyssinia Business Nework ግንቦት 2011 / May 2019

Abyssinia Business Nework ግንቦት 2011 / May 2019

Abyssinia Business Nework ግንቦት 2011 / May 2019