Tourism Malaysia dtm10093

Tourism
Malaysia

Muhammad
Danish izdihar
(29DUP22F1035)
Lecturer name:
Surayahanim Binti

Ali

Content

A. ADMINISTRATION SYSTEM AND
ECONOMIC ACTIVITIES OF MALAYSIA
18. Tourism

B. MALAYSIAN PEOPLE AND CULTURE
1.Malay Community
2.Chinese Community
3.Indian Community
4.Baba and Nyonya Community
5.Indigenous Community
6.Sabah Ethnic Community
7.Sarawak Ethnic Community

Table of Content(Tourism)

1. Introduction
2. History
3. Infomation
4. Statistic and Figures
5. Organization / Government
Body Involved

6. Reference

1. Introduction

Tourism is one of the fastest growing industries in the world and a
major source of foreign exchange and employment opportunities for
many developing countries including Malaysia. Tourism is important
in many countries, according to the United Nations World Tourism
Organization World Tourism barometer said that, because of tourism
is the factor of the country’s economic growth.

The tourism industry is a vibrant and competitive industry, it requires
the ability to constantly adapt to customers’ changing needs and
desires, customer satisfaction, safety and enjoyment, and this is the
most particular of tourism enterprises.

2. History

Malaysia 's tourism industry began to emerge in late 1960. The tourism
industry is not regarded as a major economic activity up to 1970 because
at that time, the contribution of primary commodities such as rubber and
tin is much more important.

Ministry of Culture, Arts and Tourism was established in 1987. This
Ministry plays a role in providing incentives, improving the quality of
basic amenities, creating a more comprehensive and includes provisions
to promote the industry. The ministry then was transferred to the
Ministry of Tourism Malaysia until today.

3. Infomation

Malaysia is one of the Southeast Asian countries, on a peninsula of the
Asian continent, to a certain extent; it can be recognized as part of the
Asian continent and the northern part of the island of Borneo. In efforts
to diversify the economy and make Malaysia’s economy is not dependent
on the export-oriented government to increase tourism in Malaysia.

With the slogan “Malaysia, truly Asia”, of different ethnic and religious
matters Malays, Indians, Chinese and many other ethnic groups live
together in peace and harmony. Multiculturalism, not only to make
Malaysia become one of the delicious gourmet paradise, it also made a
Malaysia home to hundreds of colorful festivals. Malaysia has been
conservative as one of the best travel secrets in the world. Malaysia also
offers a wide variety of dishes, designed to attract all tastes, most


important, the price is relatively affordable. Malaysian tourism industry

has been rapid development, because the top of the government own
the high quality of the natural and cultural tourism resources, effectively
propped up.

3. Infomation

Malaysia is a great place, full bubbling; bustling melting pot of race
and religion, Malays, Indians, Chinese and many other ethnic groups
live together in peace and harmony.

One of the main attractions of Malaysia is the extreme contrast.
Towering skyscrapers look down on the wood frame houses on stilts,
and five-star hotel, sitting a few meters away from ancient coral
reefs. Cool hideaways are found in the highlands roll down, warm
sandy beaches and rich, humid mangroves. In the other world, the
tourism industry in Malaysia to become the world’s most attractive
resort, as well as become of great significance in the economic and
social development. Furthermore, a wide range of local and foreign
tourists to the development of tourism as a major contributor to the
country’s economy.


Malaysia is one of Southeast Asia’s wealthiest and most developed

countries, Malaysia Malay, Chinese and Indian people, the world of
mixed incentives and charming position, any visitor.

3. Infomation

Malaysia is divided into two distinct areas, Peninsular Malaysia
and East Malaysia. The hillside east side of the peninsula is the
national capital of Kuala Lumpur. This made the development
of Kuala Lumpur as one of the Asia’s most pleasant and most
attractive cities. Peninsula impressive infrastructure, coupled
with the beautiful scenery, the fun of travel is not a chore. As
close to the equator, about 20-30 degrees Celsius, little
change in Malaysia’s humid climate throughout the year. In
Malaysia, Malay is the national language, although in their
respective ethnic groups.

Besides that, Malaysia also can categorize as food heaven.
Malaysia is the country’s racial mixture therefore it gives rise


to a cuisine that is as diverse as it is delicious for example one

of the Malaysia creation that everyone seems to enjoys is
“satay”, which is make by the delicious meat kebab in a spicy
peanut sauce.



4. Statistic and Figures

The tourism sector contributes RM84.1 billion to the national economy in 2018 to

2019, up by 2.4 per cent compared to RM82.2 billion in 2017, (Tourism, Arts and
Culture (MoTAC)

Despite a slight drop in international tourist arrivals, namely, from 25.9 million in
2017 to 25.8 million in 2018, the per capita expenditure of the tourists rose 2.9
per cent from RM3,166 to RM3,257.
Tourist spendings were focused on the shopping segment, namely, 33.4 per cent,
followed by accommodation (25.7 per cent) and food and drinks (13.4 per cent).

On the average stay of foreign tourists in Malaysia, it went up by 0.8 night,
namely, 6.5 nights in 2018 compared to 5.7 nights in 2017.

Due to Global Pandemic (Covid 19) start in 2019 , a huge impact to tourism
industry in Malaysia. More than 50% reduction in numbers of tourist and
decreasing in revenue for Malaysia.

Tourism Revenues in


Malaysia decreased to 238.73
MYR Million in 2021 from
12688.20 MYR Million in
2020.
source: Tourism Malaysia

5. Organization / Government Body Involved




The Malaysia Tourism Promotion Board or Tourism Malaysia is an agency
under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia
focuses on the specific task of promoting Malaysia at both domestic and
international levels.

Since its inception in 1972, Tourism Malaysia has grown by leaps and
bounds and it has emerged as a major player in the international tourism
scene.

To date, Tourism Malaysia has 35 overseas offices and eight Marketing
Representatives in various parts of the world. In addition, there are 13
state offices throughout Malaysia. To assist tourists’ needs, there are 22
Tourist Information Centres around the country.

5. Organization / Government Body Involved




In accordance with the Malaysian Tourism Promotion Board Act 1992,
the functions of the Board (Tourism Malaysia) are to:
• Stimulate and promote tourism to and within Malaysia
• Invigorate, develop and market Malaysia internationally and
domestically as a tourist focal point
• Coordinate all marketing or promotional activities relating to tourism
conducted by any organisation, government or non-governmental
agency
• Recommend to the minister relevant measures and programmes that
stimulate development and promotion of the Malaysian tourism industry
and to implement them upon approval

Objective of Tourism Malaysia as a promotional organisation are as
follows;
• Increase foreign tourist arrivals
• Extend the average length of stay of the visitors to increase tourism
revenue
• Stimulate the growth of domestic tourism
• Increase the benefits/share obtained from the Meetings, Incentives,
Conventions and Exhibitions (MICE) market

6. Reference

1. https://www.tourism.gov.my/
2. www.oppapers.com
3. https://itc.gov.my/

Malay commun
ity in Malaysia

Table of content

Introduction
History
Religion
Language
Tradisional Food
Tradisional Costume
Dance
Instrument
Festival
Game
Custom and Tradition
Reference

Introduction

Malaysia's ethnic group are mostly Malays.
With the exception of Sabah and Sarawak,
which are the only states where the
proportion of Malays is less than 30%, every
state has a Malay population that ranges
from about 40% to over 90%.

History

The current Malays communities can trace
their roots back to the Proto-Malays,
according to Malay annals. They started to
dwell on the present-day Malay peninsula a
very long time ago. Furthermore, Deutero-
Malays made up a second wave of
immigration. It follows that they are thought
to have shared an ancestor.

Religion

Three-fifths of the population identify as
followers of Islam, which is the official
religion of Malaysia. Islam is one of the key
characteristics that set Malay people apart
from non-Malays, and by law, all Malays
are Muslims.

Language

The largest Malay ethnic group's mother
tongue and official language is Malay. The
Malay people are one of Malaysia's major
ethnic groups.

Traditional Food

Nasi lemak is a dish originating in Malay cuisine
that consists of fragrant rice cooked in
coconut milk and pandan leaf. It is commonly
found in Malaysia, where it is considered the
tradisional dish.

Traditional Costume

Baju kurung is a
traditional Malay
costume for female. It
is a loose-fitting full
length dress,
consisting of a skirt
and a blouse. The skirt
is made from a long
cloth with folding on
one side. The blouse is
collarless, long
sleeves, and extends
to between the hips
and knees.

Traditional Costume

Whereas for male is the the Baju Melayu, a long-
sleeved blouse worn over pants and typically
paired with a short sarong called a samping that is
wrapped around the hips, is considered
traditional Malay apparel for males.

Traditional Dance

In Malaysia, the Zapin is the most well-liked
Malay dancing style, particularly in Selangor,
Johor, and Pahang. Before the era of gender
equality, only male dancers would do the
Zapin; however, today, we see women
executing this kind of dance.

Instrument

Kompang is a well-known traditional musical
instrument among the Malay people. It is
categorized as gendang (small drum) which one of
its material products is parchment. This musical
instrument is originally from Arab, and is
estimated had been brought by Muslim Indian
traders to the Malay region in the era of Malacca
sultanate, or by Arab traders through Java Island
since the 13th century.

Festival

The Islamic New Year celebrations of Eid al-
Fitr, or as it is known in Malay, Hari Raya Aidil
Fitri, are the most significant festival in
Malaysia because ethnic Malays who practise
Islam are the majority religion.

Game

Gasing is a type of game that can rotate on its
axis, while balancing on one point. Gasing is a
traditional game of the Malays since time
immemorial. Most gasings are made of local
hardwood such as kuran, leban, casuarina and
kempas.

Custom and Tradition

Malay weddings are a grand affair, the most
important part of Malay wedding is the
Bersanding where the couple is seated next to
each other on a sofa called the Pelamin. This is
a mark of approval and blessing.

Chinese commu
nity in Malaysia

Table of content

Introduction
History (early and moden history)
Religion
Language
Traditional Food
Traditional Costume
Dance
Instrument
Festival
Game
Custom and Tradition
Reference

Introduction

Malaysian Citizens of Chinese ethnicity comprice 23% of
the Malaysian population.
They also the second largest ethnic group in the country
after malay majority.
Most Malaysian Chinese citizens are descendants of
Southern Chinese immigrants (largely from Fujian and
Guangdong)
They arrived in Malaysia between the early 19th and mid-
20th centuries.

History

Early History

The first recorded movement of people from China into
what is now Malaysia came as a result of the Mongol
expeditionary forces under Kublai Khan during the 13th
century.
Foundation of British settlements in Penang (1786) and
Singapore (1819) triggered en mass emigration from China
to the Malay peninsula (majority of this emigration being
agricultural).

Modern History

Victory of communist forces in the republic of
China, Communist insurgency amongst the Chinese
population of Malaysia became increasingly
common.
The ethnic Chinese community in Malaysia are
traditionally important contributors to the
economic and business sectors of Malaysian
society.

Religion

Nowadays, they are many religion in Chinese
community
The main religion is Buddhism or Folk religion
Other religion in Chinese community can be
Islam,Christian,Hindu and many more

Language

Mandarin is generally spoken by the Chinese
in Malaysia
Other language the Chinese usually speak is
also Malay,English and many more
They usually use Malay or English when talking
to non-chinese

Traditional Food

Dumplings is a traditional food type that is widely
popular, especially in North China.
Chinese dumplings consist of minced meat and
chopped vegetables wrapped in a thin dough skin.
Dumplings can be cooked by boiling, steaming, or
frying

Traditional Costume

Cheongsam is one type of
traditional garment for

Chinese female. It is known
as “Qipao” in Chinese. It is
featured by stand collar,
right side opening, loose
chest, fitting waist and slip
bottom which can set off

the beauty of female
shape. Cheongsam has

been experiencing
constant changes with the
fashions in different ages

Tang suit is known as Chinese men traditional
costume. Its style structure has four major

characteristics. First is collar, it is shirt front centre
opening and vertical collar. Second is sleeves, that
no seams overall sleeves and clothes to the main
plane of cutting. Third is at right angles to buckle,
namely plate buttons. From the fabric, it is mainly

use silk or woven cotton fabrics.

Dance

Lion Dance is a form of traditional dance in Chinese
culture and other Asian countries.
The Lion Dance is usually performed at Chinese New
Year or important occasions such as business opening
events.
People take it as a symbol of good fortune and believe
it can drive away evils. That`s why many Chinese
mansions have two stone lions at the entrancce

Instrument

• Guzheng is a popular instrument in china which has a history
more than 2500 years
• Usually play by female musician by sitting in front of the
instrument
• Musician often perform solo and wear fingerpick to prevent
injuries

Festivals

Chinese New Year
(Jan/Feb)

Chinese New Year widely celebrated festival, celebrated by Chinese
all over the world. Its a celebration for Chinese not only in Malaysia
and Singapore but all over the world.

Game

Jianzi is a traditional chinese game which player have to
keep the shuttlecock in the air using their body except the
hand
Can be play by any age, any time and any open spaces
Almost similar to sepak takraw

CUSTOM AND TRADITION

Hongbao consists of brand new bills put in a red
envelop. given by the elders of the family during
Chinese new year
No matter what region or background their families
are from, they normally receive hongbao (lucky
money)
The hongbao represents blessings for the year to
come

Reference

https://www.mychinaroots.com/places/651527/malaysia

https://www.mymalaysiabooks.com/malaysia/chinese_fe
stivals.htm#The_Dongzh%C3%AC_Festival

https://sites.google.com/site/1132702581v1/traditional-
costumes-of-different-races/chinese

https://www.chinahighlights.com/travelguide/chinese-
food/eight-chinese-dishes.htm

https://en.m.wikipedia.org/wiki/Lion_dance

https://www.chinahighlights.com/travelguide/culture/class
ical-instruments.htm



https://theculturetrip.com/asia/china/articles/11-customs-
that-are-unique-to-china/

Indian commun
ity in Malaysia

Table of content

Introduction
History
Religion
Language
Traditional Food
Traditional Costume
Dance
Instrument
Festival
Game
Custom and Tradition
Reference

Introduction

The Indian community in Malaysia is one of
the country’s three main ethnic groups, the
other two being Malays and the Chinese.
Today the Indian community accounts for
about 7% of Malaysia’s population and is
considered the third largest single ethnic
group in Malaysia.

History

Historical records show that the influence of Indian
on Malaya can be traced as early as the first
century.
Migration of Indians to Malaysia started initially in
1786 when British colony offices opened in Penang.
The influx of Indians happened in the mid 19th
century due to the intervention of the British in
India and Malaya.

Religion

Indian Malaysians are of different faiths. However,
most of them are Hindu, while others are Sikh,
Buddhist, Muslim, and Christian.
Hinduism 86.2%
Christianity 6.0%
Islam 4.1%
Other Religion 1.9%

Language

The majority of Indians in Malaysia are
Tamils, and they speak Tamil.
Other Indian languages in Malaysia are
Telugu, Malayalam, Hindi, Punjabi and
Gujarati.

FOOD TRADITIONAL

Beryani Roti
canai

Putu
mayam