Homesuite Getting Started Guide

getting started
guide

we’re here to grow
your business

(and ours, too)

Your support in our affiliate businesses means
a lot to us. We know how hard you work to
create and nurture your client relationships
When you introduce clients to us, we’re
grateful to get to know and serve them, too.

When you work with our affiliate companies,
it helps our entire organization.

But more importantly, research shows that
using a one-stop shop helps your business
grow and gives you a competitive edge, too.

86% Higher Ratings +
More Satisfaction
of homebuyers are
more likely to choose both the agent ratings and
an agent that offers a Buyer Satisfaction Score are
higher for buyers who one-stop
one-stop shop. shopped versus buyers who

used multiple sources.

Convenience is King

nearly 3 in 4 buyers who would
consider one-stop shopping

would be willing to pay more for
one-stop shopping services.

Source: 2019 National Association of REALTORS and The
Harris Poll Consumer Response Survey for One-Stop Shopping

what matters
to us most

Connection Value Results

Be a supportive, Offer knowledge Keep clients happy
helpful presence and exceptional and informed with
in our agents’ service to everyone
businesses and our involved in the money-saving
clients’ experiences transaction opportunities and
regular follow-up

HomeSuite is the name of our one-stop shop.
We created this marketing initiative so you can

easily show clients that you offer all of this:

By simply saying or showing this:

Added Convenience we’re here to
If your client checks the make this easy
boxes on this zipForm doc, + enjoyable
one of our loan officers will
automatically know to reach 1. Start with an LO

out to them. To help you save time, the only
intro you need to make is to
a John Adams or Front Street
loan officer. From there, the
LO will connect the client to
the other HomeSuite services
they need.

If your client already has a
lender, it’s still worth it for
them to talk to us because
of our Second Look program.
We will meet or beat their
current lender’s offer and give
the client a $100 Home Depot
card, whether they work with
us or not.

The LO will help your client get
pre-approved, find the best
lending program and lock in
the financing they need.

In house is so much easier
to communicate where

some lenders take days to
return your calls and are not
available nights or weekends.

- Debra Isaac, Real Estate One
about John Adams Mortgage

2. Get Opportunities 3. Close Happy!

There are many ways clients Our HomeSuite services
can save through our services are designed to help
(we’ll get to that on the next clients from start to finish.
page). Our goal is to not only Our Capital Title team
save clients money, but time ensures that your client’s
and energy, too. transaction receives the
care and attention it
Our LOs will introduce the deserves all the way to
client to one of our Insurance the closing table.
One reps. We have the
ability to quote across seven Our mortgage and title
carriers, which gives your services both receive
client the best possible deal active feedback through
on their insurance needs. the Listen360 platform.

We offer every type of 95% Net Promoter Score
insurance (other than health).
Clients can “bundle” together 95% of our customers would
different plans into a single recommend our mortgage services to
policy for convenience and their family and friends - this puts us
affordability. above 90% of the mortgage industry.

92% Net Promoter Score

92% of the real estate agents and
lenders who work with us would
recommend our title services to
their friends and business colleagues.

perks available
within HomeSuite

$1000
Lender Credit

This credit is for Sell-to-Buy clients. When
working with John Adams or Front Street,
your seller will get a $1000 lender credit.
They can save this credit to use toward
the closing costs of their upcoming home
purchase or they can transfer the credit to
the buyer of their current home (as long
as that buyer is a client of John Adams or
Front Street , too).

$500
Lender Credit

This credit is given to Buyers who opt-in
to work with us via zipForm (shown on
page 3 of this booklet). The $500 lender
credit can be used toward their closing
costs and pre-paid items.

$100
Second Look

If a client is considering using another
lender, they should take advantage of
our Second Look program. We will meet
or beat their offer from another lender
and give them a $100 Home Depot card,
whether they work with us or not.

Every experience with
Capital is smooth and I
highly recommend them.
Excellent customer service
from the entire staff.

- Elke V., Reinhart Realtors
about Capital Title

Very fast and easy! Found us a
better rate than we could find
ourselves and was willing to work
with us when we wanted to change
our policy coverage several times.

- Nathan H., Insurance One customer

HomeSuite tools to use

TheHomeSuite.com Digital Flipbook

Our website goes in depth Our digital flipbook is
about each of our services a great first impression
and is a great source of piece to share with your
information for your client buyers. It covers more
to review. The Agent information about each
Resources page houses of our services and
blogs you can post and incentives.
more HomeSuite tools for
you to download and use.

Social Media Co-Branded Flyers

There are a variety of social Want to share about the
media posts available for awesome HomeSuite
you to use within our Social incentives with your
Library. Go to ourmartech. information on it, too?
com/affiliates/social-media You can generate
Follow us on Facebook and co-branded flyers via
Instagram @thehomesuite OurOnePlace.com.

Buyer Video CMA / Buyer Tour

The HomeSuite Buyer Your CMA and Buyer Tour
video covers all the ways documents in OnePlace
we can help. Post it on have been updated to
social, email it to a new include a page about
buyer or embed it onto HomeSuite and the perks
your personal website. Find that come with using a
it on TheHomeSuite.com/ one-stop shop.
Agent-Resources

Field Guides HomeSuite Tagline

The Buyer and Seller Field We have taglines available
Guides have been a big hit for you to download, so
with clients. These guides you can place them on the
include our HomeSuite personalized marketing
services and you can pieces of your choice.
order them through the You can get the logo on
GSI portal. TheHomeSuite.com/Agent-
Resources

our team is your team

Find the HomeSuite reps in your office location

mortgage Ronya Grohman

Josh Berg Birmingham
248-709-9390
West Bloomfield, Novi [email protected]
248-921-9859
[email protected] Heather Harper

Troy Bergman Milan, CRC North
734-255-8730
Birmingham, Ferndale [email protected]
313-410-7111
[email protected] Randy Hassan

Joe Bigelman Plymouth
248-875-4176
Troy, Bloomfield Hills [email protected]
248-302-3652
[email protected] Kristen Hesse

Chelcie Burns Dexter, Saline, Ypsilanti
248-535-7073
Ortonville, Oxford [email protected]
810-441-3388
[email protected] Bill Holmes

Matt Chojnacki TC Randolph, Leland, Cadillac
734-546-6870
Southfield [email protected]
248-895-2062
[email protected] DeAnne Hoxie

Chris DeRosier Beulah
231-632-1408
Detroit, Dearborn, Dearborn Hgts, [email protected]
Fraser, Grosse Pointe Farms
313-220-1073 Chris Knoche
[email protected]
Commerce, Milford
Cathy Dodak 248-535-7073
[email protected]
CRC Chelsea
734-637-6464 Amanda Lawrence
[email protected]
CRC West, CRC Saline, Ann Arbor
Lynnette Droope 734-417-1520
[email protected]
Rochester
586-457-4863 Sue Lieder
[email protected]
Clinton Twp, St Clair Shores
Corrie Dye-Hale 313-401-7355
[email protected]
Southgate
734-678-5626 John Millard
[email protected]
Livonia, Brighton, South Lyon
Joseph Galvez III 248-225-5169
[email protected]
Clarkston
248-390-1124
[email protected]

Mary Miller Eric Chase

Southfield Dexter, Milan
248-709-3654 734-678-6668
[email protected] [email protected]

Corey Phelps Tracy Colo

TC Front Street Clinton Twp, Fraser,
231-946-6300 Troy, Grosse Pointe Farms
[email protected] 586-808-1858
[email protected]
Mark Sera
Michelle Gutting
Royal Oak, Shelby Twp
248-760-0288 Livonia, Southfield, Brighton,
[email protected] Clarkston, Ortonville, South Lyon,
Novi, Oxford
Brad Silvius 989-323-9542
[email protected]
CRC South
734-417-3650 Brittany Pikora
[email protected]
Detroit, Royal Oak, Bloomfield Hills,
Jake Stripp St Clair Shores, Chesterfield
586-787-3600
Ann Arbor, Dexter, [email protected]
Saline, Ypsilanti
810-599-4585 Hunter Reeves
[email protected]
Ann Arbor, Plymouth, TC Front St, TC
Christina Slade Randolph, Elk Rapids, Bellaire, Beulah,
Leland, Cadillac, Charlevoix, CRC East,
CRC East CRC West, CRC Chelsea
734-476-9200 734-662-0174
[email protected] [email protected]

David Toth Annette White

Chesterfield Commerce, Milford, West Bloomfield,
586-242-7870 Birmingham, Ferndale
[email protected] 248-795-9152
[email protected]
Debbie Woodbeck
title
Elk Rapids, Bellaire, Charlevoix
231-715-9790 Lisa R
[email protected]
Director of Marketing & Sales
insurance 734-260-7277
[email protected]
Ashley Bono
rental management
Dearborn, Dearborn Hgts,
Southgate, Saline, CRC North, Morgan Detvay
CRC South, CRC Saline, Ypsilanti
734-341-8181 Director of Property Management
[email protected] 248-234-9035
[email protected]
Laurie Brooks

Rochester, Shelby Twp
586-362-5405
[email protected]

frequently
asked questions

Is HomeSuite a company?

No, HomeSuite is not a company or a business
entity of the Real Estate One Family of Companies.

HomeSuite is a marketing identity we created to easily
describe and refer to our one-stop shop. All business
generated through HomeSuite will be handled by
our affiliated companies: John Adams Mortgage,
Capital Title Insurance, Insurance One and Rental
Management One.

Does a HomeSuite customer have
to use every service offered?

Clients can work with one, two, three or all four of
our services. We market all of our services together so
clients are aware of the many ways we can help them.
We understand that they may be connected with a real
estate service professional outside of our HomeSuite.
But, it never hurts to get a second opinion quote from a
HomeSuite company (because we just may have a way
better deal!)

No matter the HomeSuite service clients use, we’re here
to make their experience convenient, fast and affordable.
And it’s more likely to happen that way when we can
keep the deal under one roof - our roof!

How does my real estate business
benefit from HomeSuite?

It’s always our goal to help our real estate agents
be as successful as possible. That’s why we do
everything we can to do our best work and provide
exceptional service to your clients who then become
our clients, too.

A 2019 survey conducted by The National
Association of Realtors and The Harris Poll showed
96% of all homebuyers believe the OSS model would
make the process at least somewhat easier. And
really, we want to make everyone’s life easier from
the buyer to the agent… and even our own!

Our intention is that HomeSuite will give you a
competitive edge and another way that you can
provide heightened value to your clients.

Unfortunately, we legally cannot reward our real
estate agents with financial (or really any kind of)
incentives, except for referral fees given by Rental
Management One.

When a customer signs a management agreement
with Rental Management One (of at least 12
months), you as an agent would receive one month’s
management fee. If you refer the lease in addition to
property management services, you will be eligible
for 25% of the first month’s rent.

How can I stay updated on
HomeSuite services & tools?

The best way to stay up-to-date on all things
HomeSuite is to regularly visit your Agent
Resources page found at:
TheHomeSuite.com/Agent-Resources

You can also follow our Instagram and Facebook
accounts: @thehomesuite

thank you

We already said it, but we can’t say it enough.
Thank You for trusting our HomeSuite team
to provide the best real estate experience for
your clients.
All of our team members are just a phone call
or email away, so please reach out any time
you need us.