Getting Started Guide for HomeSuite

getting started
guide

we’re here to grow
your business

(and ours, too)

Your support in our affiliate businesses means
a lot to us. We know how hard you work to
create and nurture your client relationships.
When you introduce clients to us, we’re
grateful to get to know and serve them, too.

When you work with our affiliate companies,
it helps our entire organization.

But more importantly, research shows that
using a one-stop shop helps your business
grow and gives you a competitive edge, too.

86% Higher Ratings +
More Satisfaction
of homebuyers are
more likely to choose both the agent ratings and
an agent that offers a Buyer Satisfaction Score are
higher for buyers who one-stop
one-stop shop. shopped versus buyers who

used multiple sources.

Convenience is King

nearly 3 in 4 buyers who would
consider one-stop shopping

would be willing to pay more for
one-stop shopping services.

Source: 2019 National Association of REALTORS and The
Harris Poll Consumer Response Survey for One-Stop Shopping

2

what matters
to us most

Connection Value Results

Be a supportive, Offer knowledge Keep clients happy
helpful presence and exceptional and informed with
in our agents’ service to everyone
businesses and our involved in the money-saving
clients’ experiences. transaction. opportunities and
regular follow-up.

HomeSuite is the name of our one-stop shop.
We created this marketing initiative so you can

easily show clients that you offer all of this:

By simply saying or showing this:
3

Added Convenience an easy +
If your client checks the enjoyable
boxes on this zipForm doc, transaction
one of our loan officers will for everyone
automatically know to reach involved

out to them. 1. Start with an LO
4
To help you save time, the only
intro you need to make is to
a John Adams or Front Street
Loan Officer (LO). From there,
the LO will connect the client to
the other HomeSuite services
they need.

If your client already has a
lender, it’s still worth it for
them to talk to us because
of our Second Look program.
We will meet or beat their
current lender’s offer and give
the client a $100 Home Depot
card, whether they work with
us or not.

The LO will help your client get
pre-approved, find the best
lending program and lock in
the financing they need.

In house is so much easier
to communicate where

some lenders take days to
return your calls and are not
available nights or weekends.

- Debra Isaac, Real Estate One
about John Adams Mortgage

2. Get Opportunities 3. Close Happy!

There are many ways clients Our Capital Title team
can save through our services ensures that your client’s
(we’ll get to that on the next transaction receives the care
page). Our goal is to not only and attention it deserves all
save clients money, but time the way to the closing table.
and energy, too.
Our mortgage, title and
Our LOs will introduce the insurance teams actively
client to one of our Insurance evolve based on customer
One reps. We have the feedback through the
ability to quote across seven Listen360 platform:
carriers, which gives your
client the best possible deal 96% Net Promoter Score
on their insurance needs.
96% of our customers would
We offer every type of recommend our mortgage services to
insurance (other than health). their family and friends - this puts us
Clients can “bundle” together above 90% of the mortgage industry.
different plans into a single
policy for convenience and 93% Net Promoter Score
affordability.
93% of the real estate agents and
lenders who work with us would
recommend our title services to
their friends and business colleagues.

94% Net Promoter Score

94% of our customers would
recommend our insurance services
to their family and friends.

5

client perks available
within HomeSuite

$1000
Lender Credit

This credit is for Sell-to-Buy clients. When
working with John Adams or Front Street,
your seller will get a $1000 lender credit.
They can save this credit to use toward
the closing costs of their upcoming home
purchase or they can transfer the credit to
the buyer of their current home (as long
as that buyer is a client of John Adams or
Front Street, too).

$500
Lender Credit

This credit is given to Buyers who opt-in
to work with us via zipForm (shown on
page 3 of this booklet). The $500 lender
credit can be used toward their closing
costs and pre-paid items.*

$100
Second Look

If a client is considering using another
lender, they should take advantage of
our Second Look program. We will meet
or beat their offer from another lender
and give them a $100 Home Depot card,
whether they work with us or not.

*the $500 Lender Credit is only available to offices

6 who have implemented zipTMS.

Every experience with
Capital is smooth and I
highly recommend them.
Excellent customer service
from the entire staff.

- Elke V., Reinhart Realtors
about Capital Title

Very fast and easy! Found us a
better rate than we could find
ourselves and was willing to work
with us when we wanted to change
our policy coverage several times.

- Nathan H., Insurance One customer

Referral Perks for You

When a customer signs a management
agreement with Rental Management One
(of at least 12 months), you as an agent
would receive one month’s management fee.
If you refer the lease in addition to property
management services, you will be eligible for
25% of the first month’s rent.

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HomeSuite tools to use

TheHomeSuite.com Digital Flipbook

Our website goes in depth Our digital flipbook is a
about each of our services great first impression piece
and is a great source of to share with your buyers.
information for your client It covers more information
to review. The Agent about each of our services
Resources page houses and incentives. Find it
blogs you can post and on OurOnePlace.com >
more HomeSuite tools for Social Media > HomeSuite
you to download and use. Booklet

Social Media Co-Branded Flyers

There are a variety of social Want to share about the
media posts available for awesome HomeSuite
you to use within our Social incentives with your
Library at OurOnePlace.com information on it, too?
> Social Media > Affiliates You can generate
Follow us on Facebook and co-branded flyers via
Instagram @thehomesuite OurOnePlace.com.

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Buyer Video CMA / Buyer Tour

The HomeSuite Buyer video Your CMA and Buyer Tour
covers all of the ways we documents in OnePlace
can help. Post it on social have been updated to
media, email it to a new include a page about
buyer or embed it onto your HomeSuite and the perks
personal website. Find it on that come with using a
TheHomeSuite.com/Agent- one-stop shop.
Resources

Field Guides HomeSuite Tagline

The Buyer Field Guide has We have taglines available
been a big hit with clients. for you to download, so
These guides include you can place them on the
our HomeSuite services personalized marketing
and you can order them pieces of your choice.
through the GSIprint.com. You can get the logo on
TheHomeSuite.com/Agent-
Resources

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our team is your team

Find the HomeSuite reps in your office location

mortgage

Troy Bergman NMLS#140061 Heather Harper NMLS#1500636

Birmingham, Ferndale Milan, CRC North
313-410-7111 734-255-8730
[email protected] [email protected]

Joe Bigelman NMLS#140064 Randy Hassan NMLS#140072

Troy, Bloomfield Hills Plymouth
248-302-3652 248-875-4176
[email protected] [email protected]

Chelcie Burns NMLS#951222 Kristen Hesse NMLS#140073

Ortonville, Oxford Dexter, Saline, Ypsilanti
810-441-3388 248-535-7073
[email protected] [email protected]

Matt Chojnacki NMLS#162844 Bill Holmes NMLS#162051

Southfield TC Randolph, Leland, Cadillac
248-895-2062 734-546-6870
[email protected] [email protected]

Chris DeRosier NMLS#1037414 DeAnne Hoxie NMLS#1642840

Detroit, Dearborn, Dearborn Hgts, Beulah
Fraser, Grosse Pointe Farms 231-632-1408
313-220-1073 [email protected]
[email protected]
Chris Knoche NMLS#697429
Cathy Dodak NMLS#134826
Commerce, Milford
CRC Chelsea 248-535-7073
734-637-6464 [email protected]
[email protected]
Amanda Lawrence NMLS#140079
Lynnette Droope NMLS#140068
CRC West, CRC Saline, Ann Arbor
Rochester 734-417-1520
586-457-4863 [email protected]
[email protected]
Sue Lieder NMLS#322649
Corrie Dye-Hale NMLS#533537
Clinton Twp, St Clair Shores
Southgate 313-401-7355
734-678-5626 [email protected]
[email protected]
John Millard NMLS#140082
Joseph Galvez III NMLS#1399320
Livonia, Brighton, South Lyon
Clarkston 248-225-5169
248-390-1124 [email protected]
[email protected]
Mary Miller NMLS#140083
Ronya Grohman NMLS#140084
Southfield
Birmingham 248-709-3654
248-709-9390 [email protected]
[email protected]

10

Corey Phelps NMLS#139344 Eric Chase

TC Front Street Dexter, Milan
231-946-6300 734-678-6668
[email protected] [email protected]

Mark Sera NMLS#167050 Tracy Colo

Royal Oak, Shelby Twp Clinton Twp, Fraser,
248-760-0288 Troy, Grosse Pointe Farms
[email protected] 586-808-1858
[email protected]
Brad Silvius NMLS#140088
Michelle Gutting
CRC South
734-417-3650 Livonia, Southfield, Brighton,
[email protected] Clarkston, Ortonville, South Lyon,
Novi, Oxford
Jake Stripp NMLS#1555637 989-323-9542
[email protected]
Ann Arbor, Dexter,
Saline, Ypsilanti Brittany Pikora
810-599-4585
[email protected] Detroit, Royal Oak, Bloomfield Hills,
St Clair Shores, Chesterfield
Christina Slade NMLS#336993 586-787-3600
[email protected]
CRC East
734-476-9200 Hunter Reeves
[email protected]
Ann Arbor, Plymouth, TC Front St, TC
David Toth NMLS#1632416 Randolph, Elk Rapids, Bellaire, Beulah,
Leland, Cadillac, Charlevoix, CRC East,
Chesterfield CRC West, CRC Chelsea
586-242-7870 734-662-0174
[email protected] [email protected]

Debbie Woodbeck NMLS#131385 Annette White

Elk Rapids, Bellaire, Charlevoix Commerce, Milford, West Bloomfield,
231-715-9790 Birmingham, Ferndale
[email protected] 248-795-9152
[email protected]
insurance
title
Ashley Bono
Capital Title
Dearborn, Dearborn Hgts,
Southgate, Saline, CRC North, 800-851-8329
CRC South, CRC Saline, Ypsilanti [email protected]
734-341-8181
[email protected] rental management

Laurie Brooks Rental Management One

Rochester, Shelby Twp 248-208-3882
586-362-5405 [email protected]
[email protected]

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services designed to
support clients from

start to finish

1. Get Pre-Approved

Connect with a mortgage
specialist from John Adams
Mortgage to get pre-approved.

3. Present Offer 2. Start Searching

When you find the Create your wish list and
One, you and your start to house hunt with
agent will present an your real estate agent.
offer and negotiate
until it’s accepted. 4. Check the Title

Conduct a title search by
working with Capital Title
to get your title insurance.

5. Schedule Inspection

Hire a professional, third-
party home inspector to
make sure the property
is in good shape.

6. Choose Loan Program

Apply for the loan that’s best
for you with help from your
mortgage specialist.

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7. Get Home Appraisal

Have the home appraised,
so you (and the bank) know
exactly what it ’s worth.

9. Do a Final Look 8. Lock in Insurance

Take a final walk through Protect your future house
of your new house to with homeowner’s insurance
make sure everything is and get a great deal through
on point. Insurance One.

10. Close the Deal

Head to your closing with Capital Title
and officially get your keys. We have
23 locations across Michigan!

Ann Arbor Frankfort / Beulah Southfield– Corporate
Fraser – Closings Only Southgate – Closings Only
East Eisenhower Grosse Pointe – Closings Only Troy
Briarwood Circle – Closings Only West Bloomfield
West Stadium Traverse City

Bloomfield Hills Livonia – Closings Only Front Street
Randolph Street– Closings Only
Birmingham Oxford

Clarkston Novi – Closings Only

Clinton Township Rochester

Dearborn – Closings Only Royal Oak – Closings Only

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frequently
asked questions

Is HomeSuite a company?

No, HomeSuite is not a company or a business
entity of the Real Estate One Family of Companies.

HomeSuite is a marketing identity we created to easily
describe and refer to our one-stop shop. All business
generated through HomeSuite will be handled by
our affiliated companies: John Adams Mortgage,
Capital Title Insurance, Insurance One and Rental
Management One.

Does a HomeSuite customer have
to use every service offered?

Clients can work with one, two, three or all four of
our services. We market all of our services together so
clients are aware of the many ways we can help them.
We understand that they may be connected with a real
estate service professional outside of our HomeSuite.
But, it never hurts to get a second opinion quote from a
HomeSuite company (because we just may have a way
better deal!)

No matter the HomeSuite service clients use, we’re here
to make their experience convenient, fast and affordable.
And it’s more likely to happen that way when we can
keep the deal under one roof - our roof!
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How does my real estate business
benefit from HomeSuite?

It’s always our goal to help our real estate agents
be as successful as possible. That’s why we do
everything we can to do our best work and provide
exceptional service to your clients who then become
our clients, too.

A 2019 survey conducted by The National
Association of Realtors and The Harris Poll showed
96% of all homebuyers believe the OSS model would
make the process at least somewhat easier. And
really, we want to make everyone’s life easier from
the buyer to the agent… and even our own!

Our intention is that HomeSuite will give you a
competitive edge and another way that you can
provide heightened value to your clients.

Unfortunately, we legally cannot reward our real
estate agents with financial (or really any kind of)
incentives, except for referral fees given by Rental
Management One (mentioned on page 7).

How can I stay updated on
HomeSuite services & tools?

The best way to stay up-to-date on all things
HomeSuite is to regularly visit your Agent
Resources page found at:
TheHomeSuite.com/Agent-Resources

You can also follow our Instagram and Facebook
accounts: @thehomesuite

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thank you

We already said it, but we can’t say it enough.
Thank You for trusting our HomeSuite team
to provide the best real estate experience for
your clients.
All of our team members are just a phone call
or email away, so please reach out any time
you need us.