Ezra Business Plan | Page 1 www. ezra-ai .com EZRA BUSINESS PLAN EZRA BUSINESS PLAN EzraAi
Page 2 | Ezra Business Plan Table of Contents • Executive Summary 4 • Ezra Overview 4 • Team 4 • The history of Kanekt 365 and the development of Ezra: 6 • SWOT Analysis 11 • Opportunity 12 • Solution 15 • Market 17 • Competition 19 • Why Ezra? 19 • Expectations 20 • Forecast 20 • Financial Highlights by Year 20 • Financing Needed 21 • Marketing & Sales 21 • Sales Plan 26 • Pricing 26 • Operations 27 • Locations & Facilities 27 • Technology 28 • Milestones & Metrics 29 • Milestones Table 29 • Financial Plan 30 • Forecast 30 • Key assumptions 30 • Revenue by Month 30 • Expenses by Month 30 • Financing 30 • Use of funds 30 • Sources of Funds 30 • Statements 30 • Projected Profit and Loss 30 • Projected Balance Sheet 30 • Projected Cash Flow Statement 30
Ezra Business Plan | Page 3 Executive Summary Ezra means helper or in this case AI assistant Ezra, specializes in providing advanced conversational AI solutions for businesses. Our primary goal is to help businesses improve their customer engagement and increase revenue by leveraging the power of conversational AI technology. Our team of experienced AI developers and business strategists is committed to delivering high-quality solutions that meet the unique needs of our clients. The QSR (Quick Service Restaurant) industry is highly competitive, with businesses constantly looking for ways to improve their operations and customer experiences. One of the most promising technologies for QSRs is conversational AI, which can provide significant advantages over traditional customer service methods. Here are just a few of the advantages of conversational AI for the QSR industry. 1. Improved Customer Experience: Conversational AI can provide a more personalized and engaging experience for customers. With chatbots and voice assistants, customers can order food, ask questions, and provide feedback in a conversational manner. This can lead to higher customer satisfaction and loyalty. 2. Increased Efficiency: Conversational AI can automate many routine tasks, such as taking orders, processing payments, and answering frequently asked questions. This can reduce the workload of staff and free them up to focus on other important tasks. Additionally, conversational AI can process orders faster than traditional methods, leading to faster service and shorter wait times for customers. 3. Cost Savings: Conversational AI can help reduce labor costs by automating routine tasks. This can result in significant cost savings for QSRs, especially those with high staff turnover rates. Additionally, conversational AI can help reduce errors and waste, leading to further cost savings. 4. Data Collection and Analysis: Conversational AI can collect data on customer orders, preferences, and feedback. This data can be analyzed to identify trends and insights that can inform business decisions. For example, if customers frequently request a certain menu item, QSRs can consider adding it to the menu. 5. 24/7 Availability: Conversational AI can provide customer service and support 24/7, even outside of business hours. This can be especially beneficial for QSRs that offer delivery services, as customers can place orders at any time. Conclusion: Conversational AI provides many advantages for the QSR industry, including improved customer experiences, increased efficiency, cost savings, data collection and analysis, and 24/7 availability. By leveraging conversational AI technology, QSRs can provide a more engaging and personalized experience for their customers while increasing efficiency and reducing costs. As the QSR industry becomes increasingly competitive, conversational AI can provide a competitive advantage for businesses that adopt it early.
Page 4 | Ezra Business Plan History of the Quick Service Restaurant (QSR) Call Center 2017: Technology improved to a point where it started to make the idea of a QSR utilizing a call center a more feasible and financially beneficial option. 2019: Minimum wage increased significantly around the country, causing many large-scale pizza chains to outsource their order calls to reduce their in-store staffing costs. 2020-21: COVID-19 changed the industry once again; more orders than ever were taking place by phone, and many staff were scared and stayed home. Pizza deliveries increased while staffing became harder. Pizza chains were forced to turn to call centers to keep their doors open safely. QSRs quickly discovered that call centers helped to improve profits and: • Increased sales by capturing more transactions • Decreased labor expenses • Increase average ticket • Reduced make times of food by up to 60-seconds • Improved employee productivity • Decreased employee turnover due to less stress • Assisted with staffing issues 2021-22 Labor Staffing Shortage: With the slow rebound of the economy and employees being paid to stay home, many industries, including the restaurant industry, found it difficult to staff their stores adequately, operating with skeleton crews. Call Centers were able to aid this problem considerably.
Ezra Business Plan | Page 5 2023 and beyond - Ezra Conversational AI Ezra Team Overview [PF2] [ITS(3] Ezra is a startup that is poised to take advantage of the rapidly growing conversational AI market. With a focus on providing high-quality solutions that meet the unique needs of our clients, we are confident that we can establish ourselves as a leading provider of conversational AI solutions. By leveraging our experienced management team, we will drive growth and profitability while delivering value to our clients. Ezra Technologies Inc. is a Delaware C Corporation Technology firm specializing in conversational AI for the QSR Industry, intending to offer its customers their Software As A Service (SAAS) service. Please see the organizational chart for a complete overview • President: Jeffrey Scott Morin CEO 40% owner • Vice President: Modood Ahmrd 40% owner • Secretary: Gurpreet Tuteja CIO 20% owner • Treasurer: Drew Morin It is important to outline how Ezra came to be: Jeffrey Morin founded GPS3 LLC DBA Kanekt 365 in March of 2017 to provide call center services for the pizza industry. He formed a Joint Venture Agreement with Modood Ahmed, the President of Tribe Consulting BPO with offices in Pakistan, Dubai, and the Philippines. Kanekt 365 quickly realized this was a very niche market with extraordinarily little competition within the Quick Service Restaurant (QSR) Industry. Customers would call their favorite restaurant. The phone call would be transferred directly to Kanekt 365. Kanekt 365 call agents would answer the call in a quiet office setting, providing a consistent, dependable, and friendly customer service experience. The call agents would then enter these orders directly into the store’s online ordering system. Those orders would then print out in the kitchen. While Kanekt 365 realized it could handle orders through any QSR location’s online ordering system, direct integration with that particular brand’s Point of Sales (POS) system was incredibly faster, easier, and financially beneficial to Kanekt 365. It also allowed call agents to access the client’s Customer Loyalty & Rewards, Merchant Services account, and Delivery Zone maps. Kanekt 365 originally contracted with Restolabs to complete an integration with the Thrive POS system. This integration allowed Kanekt 365 to place orders right into the POS quickly.
Page 6 | Ezra Business Plan In 2019, Jeffrey realized that Kanekt 365 was growing rapidly, but they had three major concerns: • Looking ten years into the future, they realized the percentage of phone orders was going to drop dramatically. ○ Although they were handing over 100,000 orders for 600 Papa John’s locations, only 25% of Papa John’s orders were placed by phone. ○ Smaller chains orders were closer to 50/50 between digital ordering and phone calls. ○ Kanekt 365 realized their service would be close to obsolete within ten years if they didn’t adapt to customer trends. • Though hundreds of stores wished to onboard with Kanekt 365, they could only add 15-20 per week due to recruiting, hiring, and training. ○ Along with high turnover in the call center industry, slower growth was required to ensure quality service. ○ This created a huge bottleneck. • Whereas an integrated POS interface helps lower call center labor costs, finding other ways to reduce labor would be beneficial. Kanekt 365 realized that to overcome these three obstacles, they had to do something quickly. Jeffrey felt that conversational AI might be the answer and originally planned to work with a vendor that sold Conversational AI as a Service. Conversational AI is a multichannel solution that handles phone calls, SMS texts, orders from social media sites, Alexa, Siri, Google, and even drivethru. For example, conversational AI would allow Kanekt 365 to increase the number of orders over time as customer behavior adapted to new technologies. In addition, they could eliminate any potential bottlenecks with Conversational AI because they would be able to add more stores rapidly. As an added benefit, Kanekt 365 could also significantly reduce the number of call agents required for staffing – reducing labor costs by more than half. Modood Ahmed owns an IT Firm in Pakistan called Coding Key. They quickly discovered that there were not that many actual AI providers that worked in the industry, but they were able to locate three potential AI providers. After much testing, Coding Key determined that Voix AI was far more advanced than the others. Voix’s three original founders had years of experience working at Tesla, Google, and Amazon’s AWS AI divisions. These founders worked within these three organizations’ Artificial Intelligence (AI) divisions. While these brilliant programmers were able to develop the best cutting-edge Conversational AI platform, they lacked the funding, marketing, and sales expertise to bring their product to market. Jeffrey was surprised to discover that Voix AI may be for sale. After a lengthy discussion with Modood and Coding Key, they made an offer. On August 2, 2022, Jeffrey and Modood purchased Voix AI and rebranded the Company to Ezra Technologies Inc. As part of the deal, Ezra Technologies required that one of the founders of- Voix Ai, Gurpreet Tuteju, stayed on for six months to help with the integration of the AI platform with Papa John’s POS and Hunger Rush POS, which is used by Hungry Howie’s Pizza 550 locations. During this exercise, Jeffrey and Modood realized how vital Gurpreet’s continued involvement was and offered Gurpreet the position of CIO and 20% of the company to remain long-term. Customer Experience Packages Integrated Call Center Specialized Call Center agents serve the customers API integration with the POS Integrated Payment goteway Store based reports on sutomer satisfaction, KPIs, call statistics All the features of integrated Call Center Personalized Welcome Message and Thank you message AI assistant Delivery address validation through AI Returning customer experience through AI with no human interventaion AI assisted upsess prompts for the call center agent All the features of AI driven call center Personalized AI assistant for the brand Text orders taken by Personalized AI assistant Customizble Logo, voice Human fallback in case of AI failure Text Messages to customers based on enents and promotions All the feature of Personalized AI Text Assistant Phone Orders taken by AI Assistant App on Google Home Devices powered by Personalized AI Assistant App on Google Assistant powered by Personalized AI Assistant website chat widget powered by AI Assistant Facebook test ordering powered by AI Assistant AI Driven Call Center Personalized AI Text Assistant Personalized AI 360 100% Human Agents-NO AI 100% Human Call Agents Assisted by AI 100% AI Assisted by Human Agents Combination
Ezra Business Plan | Page 7 Meet Ezra We will offer a range of conversational AI solutions, including chatbots, voice assistants, and virtual assistants. Our business model will be based on a subscription-based pricing model, with different packages available depending on the client’s needs. Our pricing will be competitive with other conversational AI providers in the market, while still ensuring that we can provide high-quality solutions to our clients. 1. Integrated Call Center- This is a non-AI solution but allows call center agents to interface directly with the QSR’s point of sale system 2. AI Drven Call Center- This configuration is also designed for human call agents; however, AI assists them; the AI can assist call agents in becoming super agents by suggesting upsells and making the order much faster. 3. Personalized AI Text Assistant- allows orders to be taken by any voice or digital format, including the text from a website chat. It can also send SMS messages to customers for sales, discounts, and special dates such as birthdays. 4. Personalized AI 360- The full version of Ezra allows all the features of the previous three configurations. It also allows human agents and AI to work together and migrate to a complete AI solution within the next ten years. Opportunity The conversational AI market is rapidly growing, with a projected market size of $9.4 billion by 2024. The primary drivers of this growth are the increasing demand for personalized customer experiences and the need to automate customer service processes. Our target market includes medium to large sized businesses in the quick service Restaurant Industry. Kanekt 365 will be Ezra’s first client and onboard all of its call center customers. In addition, Ezra is currently integrating with the T-Sourcing call center and will onboard all of their locations and add many more Papa John’s locations in the United States, Canada, England, and Australia. Ezra’s team is also speaking with a call center, Order Solutions, that wishes to use the Ezra platform for their QSR clients. All call centers face the same three issues of reduced phone orders, so they are interested in new ordering options that will save time and money. Ezra AI resolves all of these concerns, including reducing bottlenecks and labor costs while increasing the total number of transactions, regardless of how they come in (Via Voice or Digital). There are seven potential market opportunities for Ezra: 1. Restaurant POS companies • Like HungerRush, Thrive POS, Toast, Par, Speedline, etc...… 2. Middleware firms • Like OLO, Onysys, Sparkfly, It’s a Checkmate, Chowley, etc...… 3. Ordering platforms • Like Doordash, UberEats, GrubHub, Food Panda, etc..… 4. Telephone companies • Like Clarity, Crosswinds, Pizza Cloud, etc. 5. Call Centers • Like Order Solutions, T-Sourcing, etc. 6. Restaurant Associations • Like The National Restaurant Association 7. Quick Service Restaurants • Like Fat Brands, Jet’s Pizza, Dominoes, Little Caesars 8. Drive-Thru Software Providers 9. Affiliates/Brokers
Page 8 | Ezra Business Plan POS Providers Ezra must integrate with a brand’s POS system to operate effectively. POS providers face a high demand to offer new and innovative revenue solutions. POS providers will want to retain their current clients and attract new clients to stay relevant, they will want to partner with Ezra AI. Ezra can be white-labeled as an added benefit. Instead of taking several years and millions of dollars to build their own system, they can easily white-label Ezra, which is already tested and proven. This can be implemented within months rather than years, and they can offer this service to all their existing clients and use it as a tool to attract new clients. They will also be able to develop a new revenue stream if they sell the services as a white label. Ezra finalized integration with Papa John’s International (5,395 stores worldwide) and HungerRush (Hungry Howies 550 Stores). HungerRush is also interested in introducing Ezra to its over 20,000 QSR clients. In addition, Ezra is currently integrating with Adore and Thrive POS providers. As a result, they are providing access to over 25,000 locations. Middleware Providers These providers allow restaurants to integrate many different POS software partners and improve workflows. Integrating with these companies opens many doors for Ezra. Ezra will have its first integration with It’s a Checkmate by the end of April 2023. Its a Checkmate is integrated with over 100 POS companies, over 75 ordering platforms, and over 40,000 restaurant locations. Ezra has planned to start integration with SparkFly in April 2023 to integrate with Fat Brands and their 2,000 stores. OLO is by far the largest Middleware provider. The goal is to integrate with them in 2023. Ordering Platforms Over 75 companies like Doordash, UberEats, Grubhub, ChowNow, and food Panda Worldwide exist. Restaurants are already working with these companies and Ezra will increase their ordering options. They would love to increase their total number of transactions. One way would be to handle phone calls and orders from various channels through Ezra. Some larger companies like Doordash are trying to get involved in these call center services but running into the same three concerns Kanekt 365 had. However, they can integrate with Ezra (Via White label) and expand their reach. Through a strategic partnership with It’s a Checkmate, they will introduce Ezra to many of these companies.
Ezra Business Plan | Page 9 Telephone Companies Many phone providers, such as Clarity, Crosswinds, and Pizza Cloud, focus on the restaurant industry. By partnering with Ezra, they can offer their client’s a new service and revenue stream. In addition, as their teams sell Ezra, they are technically increasing the Ezra sales team. Ezra’s sales team is working on relationships with these companies and has a long list of others to contact next. Call Centers Ezra will offer a fully functional conversational AI SAAS solution at an affordable rate to all call centers, saving them millions each year in labor costs alone. Whereas the restaurant industry has always been challenging for call centers to enter, Ezra will eliminate that barrier to entry, leading them to do so more effectively and less expensively. Kanekt 365, T-Sourcing, and Order Solutions will be the first of many call centers to use Ezra worldwide. Quick Service Restaurants As minimum wage increases, restaurants around the globe need to outsource their calls to reduce their onsite labor costs and overhead. Additionally, a lack of staff is associated with the “great resignation.” With Ezra, restaurants won’t need as many staff members. In addition to reducing the restaurant’s labor expense and assisting with their staffing issues, they can also increase their sales by capturing more of the phone orders that come into the restaurant and increasing the average ticket by upselling on every order. As a result, current customers have seen a moderate increase in ticket orders of over $5 per ticket. Kanekt 365 is already expecting to onboard 2,000 additional locations in 2023. Many of these QSRs are already exploring options for a call center solution: Hungry Howie’s- is currently processing orders for 172 locations. Adding 350 stores by June • Marco’s Pizza - 1,200 locations • Mountain Mike’s - 350 locations • Jet’s Pizza – 400 total locations • Fat Brands -2,000 locations • Romeo’s Pizza – 146 Locations • Toppers Pizza – 85 Locations • Pizza with a Twist – 124 Locations • Abby’s Pizza – 36 Locations • Donato’s Pizza – 225 Locations • Jack in the Box- Drive-thru • ·Carl’s Jr- Drive-thru • Rubio’s- Drive-thru • El Pollo Loco- Drive-thru They need an AI system that allows them to simultaneously place thousands of orders for thousands of customers and locations. Then those orders need to be printed in the correct kitchen across the country. Ezra can easily handle all of those issues.
Page 10 | Ezra Business Plan Affiliate/Brokers Ezra has created an affiliate program that allows brokers to sell this technology and mark it up any way they wish—creating an ongoing Residual Revenue stream for themselves. Drive-Thru Software Providers- Ezra will partner with software providers of drive-thru restaurants, opening an entirely new market worldwide. Solution One of the biggest concerns with AI is that 30% of phone calls fail due to the AI’s internal confidence score. AI grades each call with a confidence score. If the score is less than 95%, the AI is intelligent enough to fail the call. These calls are instantly transferred to a human call center specialist to complete the order. This reduces errors in orders and buffers the store from receiving additional calls. Google, Apple, and Amazon have these same levels of failures due to the following: 1. Background noise- the AI is unable to hear the call properly 2. Poor Connection - again, AI is unable to hear the call properly 3. Thick accent - the AI is unable to comprehend the caller properly 4. Cross talk- when the customer talking to the AI is also asking other people in the room what they want to order. The AI gets confused and gives a low confidence score, failing the call. Today, when these calls fail, the AI transfers the call back to the restaurant to complete the order. But, unfortunately, the restaurant quickly becomes overwhelmed with so many calls failing and reverts to just taking calls themselves. **Over the next 5-10 years, the level of failed calls will decrease as the technology in AI continues to improve. Ezra is exponentially ahead of other AI call center systems and will consequently improve at a faster rate as well. While testing Voix, Kanekt 365 discovered that Voix was developed so that the AI could handle the calls independently but could be supplemented by human call agents to enter orders. Although Voix was not created to be used this way, it worked incredibly well. This allows Kanekt 365 to take calls in three different modes. This discovery led Jeffrey and Modood to explore purchasing Voix to sell to other call centers. In addition, QSR Chains that wanted to build their own call center internally and POS Providers could benefit by white labeling the Ezra system. The benefit here is that Ezra can also provide a turnkey solution directly to QSR chains. Below is a list of benefits a call center can expect by utilizing Ezra: 1. Reduce labor cost expenses 2. Decrease bottlenecks while trying to onboard large clients 3. Reduce telephony costs 4. Increase sales opportunities beyond a declining phone market 5. Decrease the time it takes to train a call agent 6. Utilize a standardized POS system that all call agents use instead of training call agents on multiple POS systems. 7. Decrease the average handle time of each call 8. Guarantee an upsell on every order
Ezra Business Plan | Page 11 Market There are many forms of AI in the business and call center industries. However, conversational AI order-taking is in its infancy stage. While there may be several AI firms that claim that their AI can take orders, most do not have any working model. Those that do have created a disconnected mixture of technology from Google and other vendors in the AI industry, meaning that nothing is their own. Ezra is an entirely proprietary AI System that does not rely on any other company. This reduces the reliance on others and dramatically reduces costs. Ezra Business Model: Multichannel - meaning that it can handle orders from: • Phone Calls • Drive-Thru • Apps • Online ordering portals • Text • Alexa, Siri, Google, etc… • Social media platforms If there is a vocal or digital way to obtain the order, Ezra can process it and send it to the restaurant Multilingual - right now, Ezra only knows English, but with the proper investment partner, additional languages can be added, including: • Spanish • French • Mandarin • Hindi • Arabic • Bengali • Russian • Portuguese • Indonesian • German • Italian Multipurpose - Today Ezra is already trained in order taking for the QSR industry. With over 15 million restaurants worldwide, the possibilities are endless in this market alone. However, the functionality of Ezra can be brought to other industries, which are far more straightforward to work with than the food service industry. The sales team has already spoken with the following industries: • Supermarkets (Albertsons) • Hardware stores (Lowes) • Automobile Industry (Tesla, Ford) • e-commerce companies • Collections Firms • Retail • Technology • Banking • Healthcare • Insurance • Communications Ezra will also be trained to set appointments for Law Firms, Doctors, Accountants, Plumbers, Real Estate, Transportation companies, etc. As a multichannel, multilingual, multipurpose technology company, the possibilities are endless internationally.
Page 12 | Ezra Business Plan Competition Competition is extremely low in this industry and is currently in the infancy stages. Ezra plans on being a leader for years to come. Currently, there are only several competitors • Synq3 • ConverseNow • Kia These companies only focus on the restaurant industry and sell directly to restaurant chains. Ezra is far less expensive than these companies and has built this platform from the ground up. In addition, everything about this system is proprietary, whereas other systems rely on outside vendors like Google and AWS, which is more expensive. Unlike our competitors, Ezra will be able to sell its technology globally to any industry in most languages. Why Ezra? With few alternatives in the restaurant conversational AI space, Ezra is a powerful, cutting-edge platform that solves problems across several industries, including: 1. Restaurant Industry 2. Call Center Industry 3. Point of Sales Providers 4. Telephony Industry Benefits of Ezra AI for these Industries: • Increase the Total Number of Transactions captured • Reduce Labor Costs • Increase the Average Ticket • Improve Employee Productivity • Provide World Class Customer Service • Reduce Employee Turnover Sales Plan Ezra will Initially focus on the Quick Service Restaurant Industry and specifically technology firms in that marketplace such as Point of Sales firms. Conversational AI, can bring numerous benefits to the Quick Service Restaurant (QSR) industry. Below is our value proposition: 1. Increased efficiency: Conversational AI can automate routine tasks such as taking orders, processing payments, and answering frequently asked questions. This can free up staff to focus on other tasks, such as food preparation and customer service. 2. Improved customer service: Conversational AI can provide 24/7 customer service, which can improve the customer experience and satisfaction. Customers can receive instant responses to their queries and orders, without having to wait for staff to become available. 3. Personalization: Conversational AI can use customer data to provide personalized recommendations and offers, based on past orders and preferences. This can help to increase customer loyalty and repeat business. 4. Cost savings: Conversational AI can reduce labor costs by automating tasks that would otherwise require human staff. This can help to increase profitability and reduce overheads. 5. Increased sales: Conversational AI can provide upsell and cross-sell opportunities, by suggesting additional items or promotions based on customer orders. This can help to increase sales and revenue. 6. Data collection and analysis: Conversational AI can collect customer data and feedback, which can be analyzed to improve business processes, menu offerings, and marketing strategies. Overall, conversational AI can help QSR businesses to streamline operations, improve customer service, and increase profitability. By providing a personalized, efficient, and convenient experience for customers, QSR businesses can gain a competitive edge in the marketplace.
Ezra Business Plan | Page 13 Sales Pitch Welcome to the future of QSR! With our conversational AI solution, you can take your customer experience to the next level. Imagine being able to automate routine tasks like taking orders, processing payments, and answering frequently asked questions. Our chatbots and voice assistants provide 24/7 customer service, giving your customers instant responses to their queries and orders, without having to wait for staff to become available. But that’s not all! Our conversational AI solution uses customer data to provide personalized recommendations and offers, based on past orders and preferences. This helps to increase customer loyalty and repeat business. Plus, our solution provides upsell and cross-sell opportunities by suggesting additional items or promotions based on customer orders, increasing your sales and revenue. By automating these routine tasks, our solution frees up your staff to focus on other tasks, such as food preparation and customer service. This can help to improve overall efficiency and reduce labor costs, increasing your profitability and reducing overheads. And let’s not forget about the data collection and analysis capabilities of our conversational AI solution. By collecting customer data and feedback, you can analyze and improve your business processes, menu offerings, and marketing strategies. So, are you ready to take your QSR business to the next level with our conversational AI solution? Let us help you provide a personalized, efficient, and convenient experience for your customers and gain a competitive edge in the marketplace Sale team Ezra has been negotiating with two experienced Chief Revenue Officers (CROs) with incredible experience in the AI world. Ezra will hire one of these professionals to lead the Sales and Marketing team. Ezra will use the advice of the newly hired CRO to implement the sales platform that they are most comfortable with. In addition, the team will use relevant metrics and data to complete the sales process efficiently. The CRO will be tasked with building the most robust sales team to assist him in reaching his goals. Building this sales team will continue past the first 100 days. Both candidates for this leadership role position have prior employees in mind for key sales positions. The CRO will work with the CFO to develop a commission structure to ensure optimum growth and incentivize the sales team. Marketing The US AI market accounts for a 40% share of the global market value, US $37.4 billion (2021), and is projected to be approximately $400 billion US by 2028. Amongst the types of AI becoming popular, conversational AI is growing exponentially. The Conversational AI market in 2020 was worth $4.7 billion to $5.1 billion. The market is expected to grow from approximately $18.02 billion in 2027 to $46.29 billion by 2028, with the compound annual growth rate (CAGR) from 18.9% to 30.75% respectively. Conversational AI is widely adopted in various industries and aims to replace humans with computers for customer service applications. The COVID-19 pandemic, characterized by labor shortages, compelled many companies to explore Conversational AI to fill these gaps. As a result, services such as voicemail screening, website customer service, text, and basic social media interaction became popular, along with virtual assistant apps on phones and devices. Users are more open to using conversational AI than ever before. Being placed on hold is history; AI won’t run up phone bills, people can converse on the go, interfaces are user-friendly, and AI offers quick solutions. With Ezra, fulfillment and order-taking have been taken to the next level, and now consumers are ready!
Page 14 | Ezra Business Plan Marketing Material Ezra has already established a website www. ezra-ai.com with videos, white papers, social media links, blogs,a demo and brochures in an effort to showcase our benefits. We also have very strong Customer Relationship Management (CRM) software in place, in order to track statistics data and interactions with our leads, prospects and clients. This allows Ezra management to monitor relationships and ultimately increase business. This CRM also allows the sales team to monitor and optimize sales performance and make adjustments as needed to improve conversion rate and maximize revenue. Marketing Launch Plan Our marketing strategy will focus on targeting technology firms in the Quick Service Restaurant Industry. We will use a mix of digital marketing techniques, including social media marketing, search engine optimization, and targeted advertising. We will also attend relevant industry events and conferences to promote our brand and showcase our solutions Competition in the Conversational AI industry is exciting due to its untapped market, and AI is applicable in all major industries. Standing out will be challenging, but maximum exposure can be achieved amongst the target audience with specific and focused strategies within the QSR Industry. The Marketing Strategy will fall into three areas: 1. Paid media: Digital Marketing + Traditional 2. Owned media: Website, Blog, Social Media, Brochures and Demo’s 3. Earned media: Credibility you earn with satisfied customers, influencers, and the media. Growth will follow the “Three-phase” Launch Campaign: • Pre-Launch Attention • Launch Activities • Post-Launch Strategies. Pre-Launch Strategy – Day 1 to 34 Kanekt 365 is also owned by Jeffrey Morin and handles calls for brands such as Hungry Howie’s, Pepperoni’s, Topper’s Pizza, Pizza with a Twist, and Big Daddy’s. In addition, Modood owns the T-Sourcing call center, which handles calls for over 500 Papa John’s locations. These key clients are already happy with Ezra’s services and share quantitative success stories frequently. Their testimonials and allegiance will prove invaluable at launch time and into the future. They will become part of an “Endorsement Pool” of at least 4-6 key clients. This phase will also be critical for Ezra’s technology, allowing Ezra to gain valuable insights from current clients, fix bugs and product shortcomings, and establish extensive offerings. Launch Strategy – Day 35 to 66 The key clients participating in the Pre-Launch Phase will become “Our Voice” and “Ezra AI Endorsers.” As they’re already influencers in the QSR/Restaurant industry, they will be invited to attend the launch and promote the excitement. The primary launch strategy will consist of brand endorsements. Interviews with satisfied clientele will be conducted in-house through webinar events and by media - who will then publish and promote these clients’ testimonials/endorsements via their digital platforms, e-newsletters, podcasts, blogs, and print publications. These public products will give the brand much-needed credibility and awareness in the targeted industry and make Ezra AI a key industry player. In addition, top news sites will approach us to feature Ezra AI for their site content.
Ezra Business Plan | Page 15 Post-Launch Strategy – Day 67 to 100 By this time, the entire AI Tech-Force team will have been hired. They are dedicated to each client or industry and employ a Tech-Savvy Salesforce with extreme experience in the AI industry. The sales team will have the essential endorsement material to cross-promote Ezra AI to the secondary target audience – POS providers, call centers, telephony companies, and all service-based businesses. Ezra will use client endorsements and increase recognition tactics through industry awards, feature stories in top news publications, top management interviews by leading media networks & coverage in relevant TV programs & shows. Insights and Results: Create Brand Awareness, Establish credibility, and Develop Audience Acceptance & Enable Brand Amplification. The creation of the initial “Endorsement Pool” will become deeply established if the pre-launch phase is done completely. Commercialization, the next stage, will focus on attracting Venture Capitalists. Funding will be used to invest in infrastructure and human resources, enter new markets, conduct necessary R&D, and further revamp the Ezra AI brand. These changes will be based on client requirements and emerging global trends. Prospects will search us out and want to initiate engagement – Driving Ezra AI to become the go-to Conversational AI choice for top companies across targeted Industries. Pre-Launch Activities • Email Blasts – Invitations to the Launch Ceremony to existing clients and new contacts • Press Releases - To Announce Ezra AI Launch • Pre-Launch Website + Social Media CampaignB2B Teaser Ad Campaign via YouTube, LinkedIn, Twitter Launch Activities • Press Conference – To Announce Ezra AI’s groundbreaking launch ceremony, all significant media news teams to be invited, especially from restaurant & food publications • Press Releases – Reporting on Press Conference, launch ceremony itself, and announcing the entrance of Ezra AI into the market • Ezra AI Launch Ceremony – Invite owners of pizza businesses, partners, clients, bloggers/influencers to an exclusive launch ceremony at a key city hotel. Speeches by the president & top investors in Ezra AI. Ezra AI demo video digital ribbon-cutting ceremony, merchandise giveaways, high-tea & press coverage (media channels to be invited to cover the event). • Early-Bird Sign-up Incentive – Sweetheart deals to existing clients - Social Media Campaign & Email Blasts • Website & Social Media Post-Launch Campaign – Event images, demo videos, invites to upcoming events (webinars/seminars, Ezra AI Demo Sessions, etc.). • Sponsored Articles/Web Exclusives – For online pizza magazines such as QSR, $7000/article Post-Launch Activities • Print Campaign – Newspaper, business magazines, trade publications • YouTube Awareness Campaign – Targeted ads to target audience & relevant videos • Radio Ads – Place awareness ad spots near/ between business-related popular radio shows or food-related shows. • Radio Interviews – president & team are interviewed, and sponsor shows such as popular restaurant business talk shows • Social Media Influencer Campaign – Share testimonials by clients and tech influencers to endorse Ezra AI services • Digital Hoardings & banners – In targeted business districts, near restaurants, food courts • Online Magazines - Print ad campaign, banner ads, email blasts, articles, spotlight articles • Podcast Launch – Conversational AI education, news, developments & discussions • Webinars & Seminars – Conversational AI demos, training on integration, • Webinars / Zoom Demo - Email Invitations & online ads on relevant forums for demos & educational events • Trade Shows – Kiosks and bo0ths, with event coverage for social media
Page 16 | Ezra Business Plan Operations Locations & Facilities Although Ezra is a Delaware C Corporation, its headquarters is registered at 585 Union Ave Suite 7 A&B Laconia NH 03246. The CIO, Preet Tuteja, will work from his office in San Francisco. The Intellectual Property (IP) known as Ezra will be in the cloud on AWS IT and future development will be outsourced to Coding Key, which is owned by Modood Ahmed and located in Islamabad Pakistan. This will be conducted at cost and controlled by Preet on Modood’s behalf. Support and call center services will be sourced to Kanekt 365. These Call Centers are located at multiple locations for redundancy: • Pakistan ○ Islamabad - Evacuee Trust Complex Office 101 & 102 First Floor Sir Agha Khan Road ○ Karachi - Bahria Town Tower Floor 10 & 12 Tariq Road Shahrah-e-Quaideen ○ Lahore - 13J Ali Zeb Main Road, Block J 2nd Floor Gulberg III • Philippines ○ Davos City – Regus Felcris Office 618 & 619 Central Centrale 40-D Quimpo Talomo 8000 Expectations Forecast The conversational AI market is expected to experience significant growth in the coming years. According to a report by MarketsandMarkets, the global conversational AI market size is expected to grow from USD 4.8 billion in 2020 to USD 13.9 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period. The increasing demand for AI-powered virtual assistants in various industries, such as the QSR Industry is driving the growth of the conversational AI market. Moreover, the advancements in natural language processing (NLP), machine learning, and voice recognition technologies are expected to fuel the growth of this market. Overall, the conversational AI market is expected to continue to grow as businesses look for innovative ways to improve customer engagement and automate their operations.
Ezra Business Plan | Page 17 Financing Needed Ezra is further advanced than most conversational AI companies in the QSR market; however, there is still a great deal of work that can be done, and with the proper funding, it aims to be a leader globally in many industries. Funding will be used to improve these two keys areas:r: Multilingual - Ezra currently only communicates in English but intends to sell globally in the following languages: 1. Spanish (534 million speakers) 2. French (280 million speakers) 3. Hindi (615 million speakers) 4. Arabic (274 million speakers) 5. Bengali (265 million speakers) 6. Russian (258 million speakers) 7. Portuguese (234 million speakers) 8. Indonesian (198 million speakers) 9. Mandarin Chinese 10. Indonesian 11. Japanese Multipurpose - Ezra currently operates within the QSR industry, a $257 Billion Industry in the US alone. However, upon receiving the necessary funding, Ezra will add more industries and will be able to receive orders from all industries when integrated with the proper POS. Ezra must properly integrate with any store’s POS system to communicate with that location. One integration can lead to thousands or tens of thousands of potential new customers. The cost can be split in many cases with POS providers, Telephony providers, clients, etc. However, each integration costs about $10,000; this can be costly with literally thousands of POS systems. In addition to these expenses, Ezra requires a significant marketing and sales budget to reach our desired goals. Financial Plan We project a revenue of $___ million in the first year, with a growth rate of 30% each subsequent year. Our primary expenses will be personnel costs, technology infrastructure, and marketing expenses. We will be profitable in the _______ year, with a projected profit margin of 50+% depending on the SaaS selected. Forecast 1. Key Assumptions ○ Revenue by Month ○ Expenses by Month 2. Financing ○ Use of funds ○ Sources of Funds 3. Statements ○ Projected Profit and Loss ○ Projected Balance Sheet ○ Projected Cash Flow Statement
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