Real Estate Prospecting Pt. 1

REAL ESTATE
PROSPECTING

A New Approach to Customer Aquisition

Agenda Key topics for discussion

Traditional Methods
Online Marketing
Online Lead Generation & Conversion
Building Virtual Trust
Virtual Networking.
Staying Relevant with your Sphere.

"The reason
people resist
change is because
they focus on
what the have to
give up, instead of
what they have to
gain."

- UNKNOWN

Traditional
Method

Flyer Runs
Phone Prospecting
Door Knocking
Family and Friends
Neighborhood Events
Gimmicks (Fridge Magnets...)
Bus Shack/Bench

87% Did you know?

OF HOME BUYERS FOUND THEIR HOME ONLINE

Online
Marketing

Online Marketing

"I have the best "Call me anytime"
"I'm the #1 Agent" "I work hard for you" customer service"

No one cares! YEAH, you better! Empty promise! Makes you low value!

ONLINE MARKETING

PROBLEM SOLVER COMMUNICATOR

Identify your prospects problems Become a supreme
and communicate it to them. communicator.

LEADER RESEARCHER

You need a genuine Modern selling has many research
understanding of people. oriented components to it.

INNOVATOR EDUCATOR

Show that you are an innovator in Demonstrate competence by
your indutry and you're adaptable sharing relevant information.
to change.

Online Lead
Generation &
Conversion

ONLINE LEAD GENERATION & CONVERSION

AWARNESS STAGE DECISION STAGE

Free Tip Sheets Interview/Consultation
Free Enewsletter Demos
Free Guides Estimates/Quotes
Checklists
Infographics RETENTION STAGE
Blogs
SEM/SEO Updates
Email List
CONSIDERATION STAGE Regular Contact
A,B or C category
Free Webinars
Case Study
Reviews/Testimonials
Information about Service
Videos
Service Specific Guides



The Plan

Building Virtual
Trust

Trust starts with reputation

Building Virtual Trust

Search Engines Social Media

What reviews do you have? Are you established on certain
Is you NAP easy to find and is it plattforms?
consistent? Do those platforms reflect your
Have you set up a Business Page? clients?
Are you affiliated with local Have you set up personal and business
Chambers/ Business Associations? pages for your social media?
Have you demonstrated leadership in What have you been sharing?
your industry? Are you "too personal"?
How does your website look? Do you have a good balance of
Do you answer your clients concerns? personal and business content?
Are you contributing regularly?
Is there consistence in what and when
you share?

Tools Mailchimp, organizes you email Newoldstamp will
campaigns. help you generate a
Hootsuite will help with professional email
scheduling Social media Posts. Google Docs. will help organize signature.
and keep all your files in one
Boxbrownie helps with photo convenient place. Make your emails
editing, Virtual Staging, Floor Plan stand out with
Redraws. Adobe Spark helps in creating video through
professional images for your blog, BomBomb.
Feedly help in finding and sharing newsletter, social media,
relevant articles on social media. postcards, and more. Zoom will provides
more flexibility in
Camscanner will professionally how you interact
scan your documents right from with your clients.
your cellphone.
Agent Success App.
Dropbox, back up files free download to
and documents and helps keep you on track
you share larger files. to your goals.

Headspace, guides
you through quick
meditatons.

Virtual Networking

"your net worth is your network"

Virtual Networking Platforms

Questions?...

Thank
you!

The following members of Moe Peyawary Real Estate Team
made significant contributions to this report:
Moe Peyawary | Founder
Zarifa Bahran | Co-Founder
The Moe Peyawary Real Estate Team at RE/MAX Realty One Inc. located at
50 Burnhamthorpe Rd W, Mississauga, ON, L5B 3C2.