Real Estate Prospecting Pt. 2

Real Estate
Prospecting

PART 2

How to create effective and
relevant content online and
boost your online presence.

Agenda Key takeaways:

SEO
Web 2.0
PPC
Social Media
Content Creation
Strategic Partnerships

SEO

Search Engine Optimization

SEO which is the practice of increasing the quantity
and quality of traffic to your website through organic
search engine results.

The four pillars of SEO

TECHNICAL SEO CONTENT ON SITE SEO OFF SITE SEO

How well your content can be Having the most relevant and best The optimization of your content Building authority to ensure Google
crawled and indexed. answers to a prospects questions. and HTML. stacks the deck in your favor.

1. Technical SEO 2. On-site SEO optimization

Technical SEO can seem a little daunting, but really, what we Your website should be optimized as a whole and at an individual
are talking about is ensuring that a search engine can read your page level. There is some crossover here from your technical
content and explore your site. Much of this will be taken care of SEO, and you want to start with a well-structured content
by tools like Screaming Frog and Deep Crawl, they can explore hierarchy for your site.
your website and highlight technical problems.
The main areas to focus on here are :
The main areas to consider here are:
Keyword research. Understand the language of your target
Crawl. Can a search engine explore your site? audience.
Idex. Is it clear which pages the search engine should index Descriptive URLs. Ensure each URL is simple and descriptive.
and return? Page titles. Use keywords naturally within the page title.
Mobile. Does your site adapt for mobile users? Meta descriptions. Craft meta descriptions like they were ad
Speed. Fast page load times are a crucial factor in keeping copy to drive clicks.
your visitors happy. Content optimization. Sensibly use keywords and variations in
Tech. Are you using search engine-friendly tech or CMS for your page copy.
your website? Good user experience (UX). Ensure your site is a joy to use
Hierarchy. How is your content structured on your website? and navigate.
Strong calls to action. Make it easy for your users to know
Much of what is considered “technical SEO” is actually part of what to do next.
your website design and development. Structured data markup. Tap into the latest SERP features to
improve click-through rates.

When optimizing your site, take time to consider your customers.

3. Content 4. Off-site authority building

Content is king. That’s the saying, right? It’s true in a way. Your Building your authority, in large part, involves link building. Links
website is really just a wrapper for your content. Your content are still a crucial component to developing strong organic
tells prospects what you do, where you do it, who you have rankings; however, links can be the hardest part of SEO to get
done it for, and why someone should use your business. And if right.
you’re smart, your content should also go beyond these
obvious brochure-type elements and help your prospective We only want relevant sources linking back to us.
customers achieve their goals.
This kind of natural link should be the backbone of your link-
Since we are in the service business, we can loosely break your building efforts.
content down into three categories:

Service content. What you do and where you do it.
Credibility content. Why a prospect should engage with
your business.
Marketing content. Content that helps position you as an
expert and puts your business in front of prospects earlier
in the buying cycle.

It’s really important to realize that SEO is important for all of
these kinds of content, but it is often only really considered for
service-type content. SEO is often forgotten when it comes to
credibility content like reviews, testimonials and always ensure
you optimize all of your marketing content.

Web 2.0

HIGH QUALITY BACKLINKS AND SEO JUICE

1 freeadstime.org 21 dailystrength.org 42 ipernity.com 104 ohlog.com
2 advertiseera.com 22 fotki.com 43 snappages.com 105 bigcontact.com
3 classifiedsfactor.com 23 gaiaonline.com 44 twoday.net 106 mytripjournal.com
4 findermaster.com 24 quizilla.teennick.com 45 wix.com 107 geckogo.com
5 h1ad.com 25 onsugar.com 46 blog.co.uk 108 freewebsite-service.com
6 rectanglead.com 26 smore.com 47 travellerspoint.com 109 iblog.at
7 wallclassifieds.com 27 travelpod.com 48 wallinside.com 110 trusted.md
8 giganticlist.com 28 ge.tt 49 blackplanet.com 111 bloggers.nl
9 superadpost.com 29 blogsome.com 50 citeulike.org 112 fizzlive.com
1 myspace.com 30 soundclick.com 51 blogspot.com 113 blogbaker.com
2 my.opera.com 31 netlog.com 52 multiply.com 114 bloghi.com
3 issuu.com 32 travelblog.org 53 doomby.com 115 jigsy.com
4 goodreads.com 33 20minutes-blogs.fr 54 freepdfhosting.com 116 busythumbs.com
5 academia.edu 34 bitcomet.com 55 livejournal.com 117 joe.pl
6 wordpress.com 35 kiwibox.com 56 insanejournal.com 118 sweetcircles.com
7 storify.com 36 allvoices.com 57 jux.com 119 awebcafe.com
8 xing.com 37 jambase.com 58 mouthshut.com 120 spruz.com
9 sfgate.com 38 areavoices.com 59 webspawner.com 121 webgarden.com
10 blog.interia.pl 39 kazeo.com 60 blogdrive.com 122 freehostia.com
11 soup.io 40 tribe.net 61 diaryland.com 123 mymfb.com
12 pen.io 41 selfgrowth.com 62 bravejournal.com 124 zoomgroups.com
13 myanimelist.net 63 manifo.com 125 friendsite.com
14 blogger.com SEO doesnt need 64 cabanova.com 126 snackwebsites.com
15 purevolume.com to be comlicated 65 vefblog.net 127 uwcblog.com
16 foroactivo.com 66 doodlekit.com 128 exteen.com
17 friendster.com 67 thoughts.com 129 iseekblog.com
18 sitew.com 68 blog.yahoo.com 130 own-free-website.com
19 docdroid.net 69 weebly.com 131 space.travel
20 tumblr.com 70 kidblog.org 132 iloveblog.com
71 yousaytoo.com 133 de.la
72 blogspace.fr 134 yuku.com
73 inube.com 135 blogskinny.com
74 ziki.com 136 yourtrainings.com
75 datahub.io 137 a-thera.com
76 blog.fr 138 unityfirst.com
77 23hq.com 139 greasy.com
78 postbit.com 140 bloggerteam.com
79 fotopages.com 141 forumotion.com
80 workitmom.co 142 centerblog.net
101 beeplog.de 143 page.tl
102 blogigo.com 144 bravesites.com
103 hotklix.com 145 beep.com

PPC

Pay Per Click

PPC stands for pay-per-click, a model of internet
marketing in which advertisers pay a fee each time
one of their ads is clicked.

Where Keyword Ad relevance
to start Research
How relevant is your ad?
Competitor What words do you want to rank
Research for?

Who is operating in your space?

Competitor Research

Competitor Research BROADENED
KEYWORD
GET SPECIFIC SEARCH
KEYWORD

KEYWORD
STATS

SUGGESTED
KEYWORDS

PPC KEYWORD

LINK AD TITLE
EXTENTIONS
KEYWORD MENTIONED
IN AD COPY

Componants of a
good PPC ad.

87%

of home buyers/sellers start their search online.

It's time to impress them with your online presence.

Social
Media

Which plattforms are best?

It's not about likes and shares...it's about content,
consistancy and engagment.

Social Media Rules

Have both business Be authentic Focus on a few
and personal platforms
accounts Be yourself and let your content
reflect who you are. There's an endless amount of Social
Keep your personal content Media platforms. Commit to 3-5
personal and your business content Cross Promote platforms and focus on them.
business...don't blur the line.
If you come across a post you like, Be Patient
Consistency by all means share it and mention
where you got it from. Social Media success doesn't come
Aim to be consistent in your posts. over night...have patience.
Don't post one day and then go
missing for a month before your
next post.

Social Media Cheat Sheet

Get the most from your posts Repurpose your content

Find the best time to post on each Who said you can't reuse your posts? Many of the most successful
of your platforms. influancers reuse their posts on different platforms.

Leverage Controversy Engage

Your audience will engage emotionally, but be catuious, there is an art Engage, not only with your
to doing this correctly. followers, but the audience
of your followers.
Forget "Likes" Hashtags

Forget about "like for like," do Use Hashtags to get more eyeballs
"share for share" instead. on your content.

Content Creation

Content creation is an artform that can be done
by anyone.

Strategic Partner 4 Partner 1
25% 25%

Partnerships Partner 2
25%
Lead Sources Partner 3
25%
Nobody has achieved greatness on their own...it
all starts with the right partners.

Strategic Partnership

Thank You!

The following members of Moe Peyawary Real Estate Team
made significant contributions to this report:
Moe Peyawary | Founder
Zarifa Bahran | Co-Founder
The Moe Peyawary Real Estate Team at RE/MAX Realty One Inc. located at
50 Burnhamthorpe Rd W, Mississauga, ON, L5B 3C2.