15-738 2021 PRJ PPE Ready Set_ Digital Marketing Campaign VPMGC-DESKTOP-V3LPB6N

PEAKMAN MANAGEMENT GROUP CANADA

DIGITAL MARKETING
STRATEGY OVERVIEW

PREPARED BY

PMGC WEB DEVELOPMENT TEAM

ISSUED TO PROJECT#

15-738 2122

DIGITAL MARKETING STRATEGY OVERVIEW

Digital Marketing Strategy Overview

(Including but not limited to)

List of Online Revenue Channels

eBay 
PMGSupply.ca Website
Amazon.ca.com.mexico
Instagram shopping
Facebook Store
Facebook Marketplace
Wish Local
Kijiji 
Google Shopping
Google product merchant gateway
Mailchimp - email campaigns
Retargeting
Abandoned Cart Automated Emails
Google Display Ads
Google Search Ads
Google Text Ads

Marketing Goals

Drive Brand Awareness
create New Customers
Generate Revenue

Digital Marketing Strategy

Seamless Product Campaign Across All Platforms
Define Goals and Objectives
Scope, Budget and Timeline – schedule of tasks,
milestones, and scope of DMP.
Audience Demographics and Market Research Insights

Digital Marketing Promotions

Google Ads Campaign (PPC)
Paid search ads
Responsive display ads
Google product shopping – merchant center integration
Retargeting (Adroll)
Keyword and SEO Analysis and Targeting

DIGITAL MARKETING STRATEGY OVERVIEW

Digital Marketing Campaign Overview

(Including but not limited to)

Social Media Platforms

Use of Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snap Chat to promote product.
Organic Social Media Postings – posting of product across all platforms.
Facebook Adverts / Instagram Adverts
Product Shop Integrations

YouTube

Promotion Video Via Google

Email Marketing

MailChimp to send targeted list of clients.
Abandoned Cart recovery emails.
Promotional Pricing coupon emails
Email Newsletter Promo Campaign
Copy and Content Creation

Content Marketing

Creation of blogs to highlight product features and video demos.
Added Value to SEO efforts

Analytics

Google Analytics - Monitoring metrics
Ecommerce Enhanced Tracking
Email CTR
Search Engine Ranking Positioning
Social Media Outlets – new follows, likes, engagements, clicks.
Determine ROI per Channel

Website Promotions

Product Promotions Banners
Full Product Page featuring all documentation, specifications, product images, product video.
Product Page (for capturing sales orders)
Complete Landing page (capturing sales leads) to be used for both website and digital
marketing promotions.

DIGITAL MARKETING STRATEGY OVERVIEW

Comprehensive search engine optimization

(Including but not limited to)

Below you will find the top-important features of Peakmans SEO
PowerSuite that helps top craft winning SEO strategies for your project.

Comprehensive search engine optimization involves keyword research and rank tracking,
on-site optimization, backlink analysis, and link building. The four tools inside SEO
PowerSuite will make sure every step of your SEO campaign is taken care of.

Local &Global SEO

Target specific locations, optimize sites for keywords in any language, and do SEO
globally or locally (or both!)

Profound KeywordResearch

Discover heaps of profitable keywords that are easy to optimize for with 17
SEO keyword research methods and metrics like Keyword Difficulty.

In-depth Competition Analysis

Uncover competitors' keywords, rankings, backlinks, and content strategy -
and implement their foolproof techniques on your own site.

In-depth Competition Analysis

Monitor organic and universal rankings in 300+ search engines, match
keywords to landing pages, and easily track progress made over time.

AdWords & Analytics Integration

Monitor stats on competition, search volume, CPC, page visits, bounce
rates, traffic through keywords and backlinks,

DIGITAL MARKETING STRATEGY OVERVIEW

Digital Marketing Strategy Overview

(Including but not limited to)

Graphics

Customized Branded Product Graphics
Promotional Materials
Infographics
Branded Videos
Creation of content and media

Your operational excellence is our business.

“Our mission is simple. We must consistently deliver whatever it
takes to give our clients, our team and any related stakeholders

the very best opportunity to be successful.” A. Peakman
Principal, Peakman Management Group Canada

Visit peakmanmanagment.com for more information or
email us at [email protected] to learn more.

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