Intouch Brand Guide

BRAND
MANUAL



Content

1 Introduction 13-21 Brand Visuals
The Logo
2 Brand Standard Logo Positioning
Logo Variables
3 Brand Identity Logo Dont’s
Font Selection
Mission Colors
Photography
Philosophy

4-8 Brand Strategy 22-27
Brand Touchpoints
Brand Architecture BRAND EXECUTION
Brand Promise Packaging
Brand Personality Collateral
Display Material
9-12 Brand Voice Website
Expressing Our Message Apparel & Merchandising
Communicating Our Benefits
Brand Name/tagline 28 CSR

Project Smile

Introduction

Kossan successfully launched a new surgical brand in end 2008
which was derived from the company’s new philosophy and direction
in Surgical Gloves.
At present, we have successfully registered and continue to distribute
into 36 countries around the world.

1

i. Brand Identity Brand
ii. Brand Strategy Standard
iii. Brand Voice
iv. Brand Visual Welcome to the guide that will help us communicate the iNtouch®
v. Brand Execution brand consistently. By following the rules set out in these guidelines,
we can create a more consistent look and feel for our brand across
the various media it appears in. This will help us establish a stronger
and consistent impression across all points of interaction with our
partners, stakeholders and customers across the world.

All communications and merchandise or premiums bearing the
iNtouch® logo must first be shown and approved by the Kosan Brand
team to ensure the integrity of the logo is intact. Please share your
advertisements and designs via email for review and approval.

2

Brand
Identity

MISSION

“To drive quality by generating awareness
because the real value of quality reduces
Risks and Costs”

iNTOUCH® PHILOSOPHY
iNtegrity

The consistency and reliability of every glove

iNnovation

The continuous drive on product solutions for the present and
future market needs

iNspiration

The heart and passion to generate great quality gloves

3

Brand
Strategy

Brand Touchpoints
Brand Architecture
Brand Promise
Brand Personality

“Products are made in a factory but brands are created in the mind”
— Walter Landor.

4

Brand
Touchpoints

• Advertising Campaigns In order to be efficient and
powerful in our brand, we need
• Brochures to communicate in a clear,
• Packaging consistent manner through all
of our touchpoints.

• Digital Media

• Uniforms

• Website • Direct Mall • Print Ad
• Exhibits

• Presentation

• Public Relations

• Social Media • Corporate Identity

• Poster Banners • Sales Material

• Publications

5

Brand
Architecture

MAIN BRAND Brand with Type iNtouch CSR
Product Category

Brand with Tagline

6

Brand
Promise

The INtouch® brand is the result of years of extensive research in
manufacturing of surgical gloves to meet the needs of the worldwide
healthcare community. We believe that being “in touch” and
understanding the needs of our users is what makes for an
exceptional glove. With each passing year, our innovations continue
to consistently redefine surgical glove quality.

Our marketing campaigns into the medical institutions such as
Acceptable Quality Level (AQL), Double Gloving, Go Powder Free and
Low Endotoxin/Non-Pyrogenic talk about how we go a step further to
offer the best possible solution.

7

Brand
Personality

The INtouch® brand is about generating cycle of positivity and
goodwill; from satisfied and confident users to successful surgical
outcomes and happy patients.

8

Brand Voice

i. Expressing Our Message
ii. Communicating Our

Benefits
iii. Brand Name/Tagline

9

Expressing
Our Message

“ Powerful
Charged Enthusiastic
Understanding
Direct
Strong

Engaging

Professional
Our voice consists of both messaging and tone. These two Consistent
communication aspects come together to create an effective
strategy when speaking to our customers. We have a goal to create Focused
clear and consistent messaging that reflects our brand personality.
Clear

Positive

10

Communicating
Our Benefits

Reduce contamination In support of infection Enhancing precision & Special features
increase protection by control performance
96%

11

Brand Name/
Tagline

iNtouch®

We believe that being “in touch” and understanding the needs of our
users is what makes for an exceptional glove. With each passing
year, our innovations continue to consistently redefine surgical glove
quality.

A clear tagline is important to complement an easily recognizable
brand. By showcasing exactly what we are, our customers have no
doubt about our message. It is also easy to make the connection with
our passion.

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Brand
Visuals

i. The Logo
ii. Logo Positioning
iii. Logo Variables
iv. Logo Dont’s
v. Font Selection
vi. Colors
vii. Photography

13

The Logo

The design elements, as presented in this document, have been
carefully developed to provide clarity and consistency on the
placement and usage of the iNtouch logo.

MAIN LOGO SECOND LOGO

Use this version in these situations: Use this version in retail, competitive, and event situations:
- Small Sizes - Website
- Publications - Posters/Banners
- On busy background - On solid background

14

Logo
Positioning

To maintain its integrity, the logo must be kept clear of other Logo Size
elements. This clear space around the logo is known as the “Clear Reduce or increase the size of the iNtouch logo as needed.
Zone”. It is the minimum clear space that must be provided around
the logo. Use the “u” height in the logo as a benchmark

18mm minimum width

1mm height

28mm minimum width
15

Logo ”
Variables

These are the approved logo variables.

Main Logo Second Logo Slogan Logo Logo on Backgroud

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Logo Dont’s

Please help ensure that the logo is applied as illustrated in this Do not squish or stretch Do not change the color of
guidelines manual. It is important that the aspect of the logo remains the logo the logo.
consistent and no attempt should be made to alter the logo in any
way. Do not stack logo. Do not flip logo.

When engaging external suppliers, please ensure that:

-They are familiar with the logo guidelines
-They have a copy of the master artwork of the logo
(please ensure they do not re-construct the logo)
-They don’t make alterations or modifications to the supplied artwork
-All communications and merchandise or premiums bearing the logo
must first be shown and approved by Kossan team to ensure the
integrity of the logo is intact.
-To help you evaluate the application, here are some typical examples
of incorrect usage of the logo.

Always accompany Do not miss out circle
registered mark with logo. behind character “i”.

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Logo Dont’s

Do not angle logo in an odd Do not alter the thickness Do not alter the spacing of
way. of the black outline. the logo.

Do not cut-out logo. History & Info Do not change colors on
certain parts of logo.
Do not reduce logo size too
small..

Do not apply effects on the Do not insert background Do not adjust individual
logo. over logo. character of the logo.

18

Fonts
Selection

iNtouch uses Roboto as its primary font family. It should be used in Typesetting example:
all materials to maintain consistency in our messaging and branding.
Header / Title
Header
Roboto Thin Roboto Thin Sub-Header / Title - Bold / Black
Roboto Light Roboto Light - 14 pt and above
Roboto Regular Roboto Italic Lorem ipsum dolor sit amet,
Roboto Medium Roboto Medium consectetuer adipiscing elit, sed Sub-Header
Roboto Bold Roboto Bold diam nonummy nibh euismod - Regular / Medium
Roboto Black Roboto Black tincidunt ut laoreet dolore magna -12-14 pt
aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud Body Text
exerci tation ullamcorper suscipit - Thin / Light
lobortis nisl ut aliquip ex ea - 8 - 11 pt
commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in
vulputate velit esse molestie
consequat, vel illum dolore eu
feugiat nulla facilisis at veilisi.

19

Brand Colour

Consistent use of the iNtouch brand colors will ensure consistency of
the brand across all mediums. The brand colors should be utilized
across all messaging mediums.

Process Colour Process Colour Process Colour Digital/Web Colour
Black Royal Blue Pantone 2747C Royal Blue

C0 C 100 R0
M0 M 85 G 27
Y0 Y0 B 114
K 100 K 37

Process Colour Process colour Royal Blue to be Pantone 2747C to be used on Digital / Web colour to be used
White used in all print production. anything that is not paper in all web base, digital
(apparel, merchandise, etc.). production and social media.
C0
M0 * Pantone enables accurate
Y0 matching of colors even if the
K0 parties are countries apart.

Process colour Black / White to
be used in all print production.

20

Brand
Photography

Our photography should convey the high-octane energy and
enthusiasm for which iNtouch has become well known. Our images
should reflect our decades-long commitment to quality high
performance gloves and healthy competition.

Photograph products on white background only. Clean, crisp photos
with soft, directional lighting is suggested.
Photography for packaging should best be larger than needed, and
have a resolution of at least 300dpi for print.

21

Brand
Execution

i. Packaging
ii. Collaterals
iii. Display Material
iV. Website
V. Apparel & Merchandising

22

Packaging Dispenser Pouch

Carton

200 pair pack mode Platen Seal Thermoform Platen Seal
300 pair pack mode
Sample Box

Thermoform
23

Collateral

2 1 Brand collateral are materials to
3 4 create awareness of and
promote the business. It is
strategically used to support the
sales and marketing efforts as it
represent our brand’s core
values and personality.

These marketing tools are
designed to make the sales
effort easier and more effective
by communicating the value
proposition and brand promise.

1. Intouch Catalogue
2. Intouch Newsletters
3. Intouch Leaflet
4. Intouch Brochure

24

Display
Materials

When it comes to standing out in a crowd, sometimes less truly is i. Expressing Our Message
more. Keep signage simple by using approved brand identity ii. Communicating Our
elements, fonts, and photography. The logo should be used
appropriately to strengthen the message and brand. Benefits
iii. Brand Name/Tagline

Exhibition Booth Bunting

25

Website

• Know your audience
- Websites should be structured
so the visitor can find the
information. Don’t create the
categories based upon
organizational structure.

• Plan for timely and appropriate • Clean design • Simple navigation
content Develop an editorial Websites should be treated no A menu bar that contains all
calendar to ensure that you are differently than any other available pages and a link back
continually updating your site. marketing materials. Use the to the homepage invites visitors
This creates a “sticky” site that approved brand identity to explore your website.
brings visitors back. Even short elements and colors.
updates about past events,
upcoming outings, or a regular
news entry can increase site
traffic.

26

Apparel &
Merchandising

The iNtouch promotional merchandising range from clothing items
to functional office gifts such as notebook, non-oven bag, highlighter,
ball pen, ect…
Our objective is to create a targeted advertising campaign while
providing recipients with a useful and functional item.

27

CSR

We are generating a cycle of goodwill from one hand to the other with
successful surgical outcomes and satisfied patients. By making the
choice with iNtouch you indirectly play a role in helping the world
through our CSR initiative.

Our CSR initiative (Project Smile) was initiated in 2013 with various
programs in preserving universal values with compassionate and
caring attitude. The aim of Project Smile is to cultivate the current
society even from a tender age to play an active role in preserving the
world today and for the future.

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