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Your Guide to
Building a Better
Business with BBB

BBB® Accredited Business Handbook

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Letter from BBB® President/CEO

Congratulations on your achievement of Accreditation. As President and CEO of your Better Business Bureau
serving 21 counties in Central Ohio, I want to thank you for your support of BBB’s mission to advance trust in our
communities.

Our goal is to continue to grow BBB’s mission and brand within the Central Ohio community, and to encourage
all consumers and businesses to Start with Trust. As a BBB Accredited Business, we know you take your
responsibility of running a business seriously. We encourage you to seek our assistance in helping you do just that.
We have resources available and our biggest obstacle is getting them in your hands for your use. Call us, email us

and let us know how we can help you. We are staffed and ready to assist!

Please take a minute to review the information and resources we have laid out for you,
knowing that our greatest goal is to be of service to you and the community.

Sincerely,

Kip Morse (614) 754-4560

[email protected]

BBB’s Mission

To be the leader in advancing marketplace trust.

We do this by:
• Setting standards for marketplace trust
• Encouraging and supporting best practices by engaging with and educating

consumers and businesses
• Celebrating marketplace role models
• Calling out and addressing substandard marketplace behavior
• Creating a community of trustworthy businesses and charities

BBB® Center for Character Ethics

Building Better Businesses,
Inspiring Future Leaders.

Recognition Your BBB® Center for Character Ethics provides
programs to help build better businesses in
Assessment Training our community and programs designed to
encourage and inspire students to become
future leaders.

Increasing marketplace Future Leaders Programs
trust by providing practical
character ethics and Encouraging the
ethical habits training for intentional development
leaders serving our current of principled leadership
workforce. and strong character in
our nation’s youth.

10 Steps to Building Your
Business with BBB®

Commit to BBB® Accreditation and 8 Standards of Trust

Login to Accredited Business portal, download Dynamic Seal

Advertise Accreditation by adding Accredited Business logo to website and print
materials

Enhance BBB® Business Review; add logo, photos, videos and products/services

Utilize BBB® Tech Tools to market business

Use BBB® Bucks coupon in Accredited Business Store

Review Customer Review toolkit; download and add logos, order
postcards and leave behinds

Contact a Digital Marketing Specialist to learn how to grow
customer lead base

Connect with BBB® on social media

Contact Jordan at (614) 754-4579, to ensure you are
taking advantage of all Accreditation benefits

Leverage Your Accreditation

Your Marketing Tools Your Tech Tools Your Smart Tools

BBB Seal Request-A-Quote Monthly Newsletter
BBB Store Accredited Business Login Speakers Bureau
BBB Business Review Alerts
BBB Customer Reviews QR Codes
Online Marketing Programs Photos and Videos BBB Advertising Review
Networking Events Consumer Contact Statistics
Social Media
Live Chat Tutorial Videos

Sponsored Listings Map Locations of Potential Clients
Google SES Program Worker’s Compensation Discount

77% of those familiar with BBB® are more likely to purchase from a
business that displays BBB’s Accredited Business Seal.

Source: Nielsen 2014/2015

Consumers base their purchase decisions on BBB® Trust marks.

Source: Nielsen 2014/2015

59% 42% ® 25% 20%

It increases It increases 36% Expand my Helps my
confidence the credibility network business be
among my Supporting
consumers of my BBB mission better
business is important

Value of BBB Accreditation

Told by consumers who own businesses with BBB® Accreditation

In our most recent consumer study, covering both US and Canada, we asked
respondents who identified themselves as business owners and BBB® Accredited
Businesses as to why they feel that their BBB® Accreditation is important. Here are

the top responses that emerged.

Visit bbb.org/centralohio to learn more about BBB Accreditation.

BBB® Standards of Trust

The designation of “Accredited” celebrates the fact that your
business meets and upholds BBB® Standards of Trust.

build trust ®

advertise honestly

tell the truth

be transparent

honor promises

be responsive

safeguard privacy

embody integrity

Marion

Morrow

Logan Knox

Union Delaware Coshocton

Champaigne Licking

Franklin Muskingum

Madison

Fairfield Perry

Pickaway

Fayette Hocking

Ross Athens
Meigs
Vinton

Better Business Bureau® Serving Central Ohio
in 21 counties, including:
Athens, Champaign, Coshocton, Delaware, Fairfield,
Fayette, Franklin, Hocking, Knox, Licking, Logan,
Madison, Marion, Meigs, Morrow, Muskingum, Perry,
Pickaway, Ross, Union, and Vinton

BBB® Serving Central Ohio

1169 Dublin Road Columbus, OH 43215
® (614) 486-6336 | bbb.org/centralohio