My Home Didn't Sell Now What

My Home Didn’t Sell...
Now W hat?

A Guide to Getting Re-Inspired and
realizing your dreams.

brought to you by:
REAL ESTATE GROUP

This marketing piece is not intended as solicitation for properties currently in an exclusive agreement with another Broker.

I’ll Sell Your
Home or I’ll

Buy It

I Have a I’m the
Buyer for Neighborhood
Your Home
Specialist

I’ll Sell Your
House in 90
Days or It’s

Free

Do any of these empty

promises sound familiar?

goodlifeteam.com // 512 861 6563

The only result that matters is SOLD!

At FILO Real Estate Group, we know that a promise is only as good
as the end result. And the only result that ultimately matters is that
your home gets sold - and sold for the right amount.

REAL ESTATE GROUP

Your Dreams and Goals Matter

When things don’t go as planned in the sale of a home, it can be easy for a seller to give up and lose
the feeling of excitement to move. You may even be sitting there reading this thinking that it’s best to
throw the towel in and give up on the dream of selling, or to question whether or not to even work
with a real estate agent. Like you, the O'Hara's went through a similar decision process when their
home didn’t sell.

John and Donna wanted to retire and move completely to their weekend home in Long Island. It’s
where they were originally from, and after years of living and working in the city with weekends spent
there, they wanted to retire and make it their year round home.

Sadly, when the O'Hara's listed their home, things didn’t exactly go as planned. They had previously
listed with not one, but THREE agents who all over-promised and under-delivered. It became clear to
the O'Hara's that most of the promises they were given were simply gimmicks to get them to list their
house. And finally, after three years of lackluster activity, the listing again expired off market.

“It was one of the most frustrating experiences we ever experienced. With our hectic schedules and
having to clean the house for days and weeks only to have it not sell over three years, we were
discouraged to say the least,” John told FILO Real Estate Broker, Ryan McNeil.

Ryan listed the house and went to work right away, employing pro-active marketing techniques to
attract agents and buyers to the house. “I really felt charged with the responsibility to help the
O'Hara's to sell their home. I was not going to be the fourth agent to fail,” Ryan recounted.

It was all worth it, for after one open house, a buyer made an offer on the house. The house sold at
the list price ($30,000 more than it was listed for by the previous agent) and the O'Hara's were on
their way to retirement...finally.

“Ryan came in, as if it were divinely ordered, and saved our family,” Donna said.

If there was a chance to re-ignite the initial excitement you had to sell AND get you moved on to the
next step of your life, wouldn’t it at least be worth investigating? Isn’t it time a real estate professional
prioritized YOU and your family’s goals, in lieu of handing out empty promises? It’s our pleasure to
help. And you never know…after you meet with us, you might actually be fielding calls from moving
companies, and not more real estate agents!

REAL ESTATE GROUP

FILO Real Estate Testimonia ls

“We had previously had some trouble selling our house with another agency and decided to have
some work done and put back on the market with FILO Real Estate Group. They were extremely
helpful with getting our vacant apartment looking sharp and ready to show, it only was shown for
one weekend before we had a full price offer which we accepted. (After having it listed for over 3
years with three other brokerages!) We were thrilled to have it sell so quickly after all the work
and trouble we’d had before. The team was able to move us swiftly through the closing process
despite the fact that we’d already relocated to Hampton Bays. I would definitely recommend
Ryan and Stephanie to anyone buying or selling in the area." -Donna O'Hara

Imagine the very best experience you can have with a real estate company as a "10." Working
with Ryan and FILO Real Estate Group would be a "15." They take the experience of buying,
selling, or renting a property (and I've done all three) to an entirely new level of service and
expertise. Ryan and Stephanie understand how houses are bought and sold... i.e., it's more than
just putting a sign in the yard. From staging, to social media, to search engine optimization - they
get the modern real estate market. And...they understand the human side of the process as well.
Whatever stresses you have as a seller or buyer are understood, addressed, and removed.
Great service and great people!" -Mark Cowitt

“Excellent doesn’t even begin to describe the experience we had with everyone at the FILO
Real Estate Team! Our listing agent, Ryan, did an amazing job of helping us through the sale
of our home. And he even got us an offer 20K over ask! Stephanie, his wife and partner,
made the whole process smooth and enjoyable! Don't look anywhere else for a real estate
agency." - George Munoz & Erin Albritton

“After listing a “make me move” price on Zillow.com, we were contacted by Ryan McNeil about
listing our home in Jackson Heights. At first we were a bit skeptical, I mean, they basically did a
"cold call." and while it did take us some time before we were ready to list, we are so happy that
they reached out to us and that we listed and sold our home through FILO Real Estate Group.
Ryan and Stephanie were professional, courteous, friendly and always accessible throughout the
entire process. Being techies ourselves, we loved that FILO Real Estate minimized paperwork and
so tech-oriented. Whether you are buying or selling in the Jackson Heights or surrounding areas,
we highly recommend contacting FILO Real Estate Group”
- Jennifer Govan

REAL ESTATE GROUP

Un til the House Sell s, the Rest is
Just Lip Service.

H e r e a r e a F e w o f F I L O’ s R e c e n t S a l e s .

32-40 92nd St #510 SOLD! 102.78% of list price
33-33 87th St SOLD! 100% of list price
35-16 82nd St #44 SOLD! 106.67% of list price
71 Chaffey SOLD! 97.7% of list price
211-40 18th Ave #6K SOLD! 110.6% of list price
114 Garden St SOLD! 99.2% of list price
22 Primrose Ave SOLD! 95.8% of list price
211-04 Richland Ave SOLD! 97.1% of list price
79 Horton Pl SOLD! 97% of list price
40 Stuart Pl SOLD! 100.1% of list price

REAL ESTATE GROUP

It’s Time for a New Approach

Gone are the days when an agent could
just put up a listing in the Multiple Listing
Service and sit back and wait for another
agent to sell the house for them. And if
all it took to sell a house was simply
putting it in the MLS, wouldn’t everyone
be selling their homes themselves? And
by now, don’t you owe yourself more
than the status quo?

It’s time for a new agent, new marketing,
new buyers, and most of all… new
possibilities. Ultimately, our goal is to
sell your property for the most money
possible, and in the process re-connect
you with the excitement you originally felt
upon first listing. And here are some of
the ways we achieve this:
• Pre-MLS Marketing
Before we officially list your property for sale on the Multiple Listing Service, we'll begin a
targeted pre-Multiple Listing campaign catered to specifically garner interest and traffic to your
property prior to it even hitting the market. Pre-market exposure includes your property
placement on the FILO Real Estate blog for Search Engine Optimization, listing on our company
twitter page, a coming soon yard sign, and proactive and direct agent-to-agent marketing.

• Professional Photography
Over 90% of buyers begin their home searches online, so first impressions matter. This is why
our company takes the expense of hiring a professional photographer for every one of our
listings, ensuring we show your property in the best light from the very beginning.

• Premium Online Placement
Y-ou may have heard of real estate syndicate websites like realtor.com, zillow.com, trulia.com and
more. We are well versed in innovative application of technologies, and as such has established
relationships with companies that ensure that our listings receive premium placement on their
site. Unlike with other brokerages, when you see a FILO Real Estate listing on these sites, your
agent will be listed so that any prospective buyer only speaks to us, and not a random agent
who’s not committed to selling your home.

REAL ESTATE GROUP

I t ’ s T i m e f o r a N e w A p p r o a c h (continued)

• Staging
Feedback buyers often give of homes that don't sell is that they couldn't envision themselves living in
it given the current owner’s choice of furnishings and any clutter or imperfections. According to US
Housing and Urban Development, a staged home will sell, on average, 17% higher than a home that
is not staged. The National Association of REALTORS® states that the average staging investment
is between 1 and 3% of the home’s asking price and generates a return of 8 to 10%.

• Dedicated Social Media Promotion
At FILO Real Estate Group, we are dedicated to the online promotion and social media marketing of
your property. Use of internet social media is rapidly increasing and we use all resources available to
make sure that we’ve left no stone unturned in the internet marketing of your property.
• 3D Virtual Tour -
Have you ever heard of a real estate company with a state of the art 3D camera? You have now!
With our HD 3D camera, we have the ability to quickly produce a stunning three dimensional walk
through video to showcase the beauty of your property to all potential buyers.

• 5-Star Response Time to Buyer Leads
According to a study done by MIT, the odds of contacting a lead more than 5 minutes versus 30
minutes drops 100 times. From 5 to 10 minutes the odds decrease by 5 times. Is there any wonder
why the average single agent misses so many opportunities to convert buyer leads for their
sellers? At FILO Real Estate Group, we are dedicated to respond to and convert buyer leads for
your listing. The statistics are clear-- the modern Internet consumer moves fast, and expects us to
do the same.

• Pro-Active Telephone Marketing
Fewer and fewer real estate agents are becoming skilled at the art of pro-active prospecting. A
dirty little secret is that most agents fear rejection and that keeps them from picking up the phone
and prospecting for their sellers. Agents like this rely on other agents working through the MLS to
sell their listings for them. FILO Real Estate works toward the rank of Master Salesperson and
receive constant coaching that helps us overcome self-limiting behaviors. What all of that really
means is that our agents don’t just sit back and passively wait for buyers for your listing to come to
us, we fearlessly and pro-actively go find them.

REAL ESTATE GROUP

Hire Us In Confidence, Fire Us at Any Time

As you undoubtedly are starting to see, whether or not your home gets sold depends heavily on
the agent you choose to hire for the job. And choosing the wrong one can be extremely costly.
One of the most common concerns we hear from sellers who have been through a negative
experience previously is that they don’t want to be tied down into another lengthy listing contract
with another agent. We think that makes complete sense. You could be locked into a situation
for months with no recourse if things go awry.
Knowing this, FILO Real Estate Group proudly offers a cancellation guarantee through our “Easy-
Exit,” no-questions-asked listing contract. Either you are completely happy with our services, or
you can terminate the listing agreement at any time. There’s no gimmick here… It’s plain and
simple, and most importantly, in writing.

REAL ESTATE GROUP

W h y H i r e FILO Real Estate Group?

1) We are a TRUE Team
At most real estate companies agents appear to be a team but rarely ever are. Gone are the days of
the traditional real estate office, and they've been replaced with a brokerage that put a roof over the
heads of lots of agents each doing basically their own thing. At FILO Real Estate Group, our
associates work together as a true team. They meet together weekly; train together; specialize in
areas of our city while sharing information and business; participate in group mentoring. In addition,
tasks that typically weigh a Realtor down are handled by a state of the art workflow task system.
Marketing and managing sales from contract to closing are handled automatically by our system for
our associates so they continually remain focused on matching up buyers and sellers.
2) 5-Star Promise
Most online review systems allow up to 5 stars and at FILO Real Estate Group we always consider
what would compel someone to give us the “5th Star”. When it comes to service we view our
competition as Nordstrom, Zappos, Neiman Marcus and Apple and it is our intention to take care of
our customers in a way that makes them feel just as special as when they interact with those types
of companies. We think we’re doing a pretty good job. Google us and check out our reviews for
yourself.

REAL ESTATE GROUP

W h y H i r e FILO Real Estate Group?

5) Easy-Exit Listing Agreement
Just as the name applies, our Easy-Exit
Listing Agreement puts the control in your
hands. Because we're always focused on
reaching for the 5th star, if you're ever
unsatisfied with our performance, you may
cancel the listing agreement. Our associates
can share the complete details of this
feature.

6) Our Values:
• Healthy Body = Healthy Mind
• Becoming Through Knowledge & Growth
• Driving Innovation & Change
• Exemplifying Vibrant Leadership & Followership
• Delivering 5-Star Customer Service
• Holding Powerful Moods of Passion & Productivity
• Leaving Our Egos At the Door
• Enjoying the Journey

7) Results Are What Count
Anyone can make empty promises or use cheap gimmicks to get your attention. The only
measure of a good job is that your house gets sold.

REAL ESTATE GROUP

Get Re-Inspired and Realize Your Dreams

Here are a few things you may not know about us.

Ryan is the founder and resident broker for FILO Real Estate Group with his wife & partner, Stephanie. He
loves to share his knowledge of residential real estate.
Meeting him for the first time, you'll realize he's unlike most real estate professionals you meet. He brings his
neighborhood expertise, knowledge of market trends, staging and construction know-how...with lots of humor.
And he negotiates. On everything. It's rare he can't come to an agreeable solution for everyone involved. Except
when it comes to his 5-year-old daughter. She wins everything. It's hard to say how he will be like with his 19-
month-old son. So far he's been winning, though his son can't talk yet, so we'll see.

Ryan is a Realtor and has the following designations: Certified Buyer Representative (CBR),
Certified international property specialist (CIPS), Graduate, Real Estate Institute (GRI), e-Pro,
Seller Representative Specialist (SRS), Pricing Strategy Advisor (PSA)

Ryan is originally from British Columbia so he enjoys every opportunity he can to be out in the snow during
winter. We think blizzard, he thinks it's nice weather to walk outside. He spent summers growing up in Maui so
he is in water every opportunity he gets in the summer. When he's not tending to his sellers' and buyers' needs,
you'll find him somewhere in the woods, being one with nature. It's what keeps the guy charged.

An ex-marketing and head of strategic product development for a Fortune 500 company, when he's not being a
gym class hero, Ryan can be found playing with his kids, finding shows to never finish on Netflix, and driving
over everything in his path.

Stephanie is a mom of two, with a passion for real estate and exploring the cooler things in life. Always eager to
inform, Stephanie wears many hats as the dare-say "better half" of the husband and wife team that make up
FILO Real Estate Group.

Stephanie is a Realtor and has the following designations: Certified buyer representative
(CBR), Real Estate Digital Marketer (REDM), a notary, and is the contents and marketing
developer at FILO Real Estate.

She is knowledgeable about pretty much everything in Residential Real Estate and anything within the walls of
awesomeness: from the latest interior design trends, to the most absurd baby toys around. She also enjoys
spontaneous dance-offs with her five-year-old daughter while running after her ever energetic 19-month-
old...and laughing at her own jokes (that aren't even funny). Much like real estate, it's what keeps this gal alive.

Stephanie is an ex-Brazilian Jiu Jitsu competitor (in the weakest sense of the term) and avid technology lover.
When she's not being a super mom, Stephanie can be found toying with her camera, opening tabs to websites
she finds interesting but will never go through, and crossing off to-dos on her never ending tasks list.

We're boutique firm that never intended on getting big, but we have a couple of associates. They insisted they
join because they believed in what we were creating. So they became part of our family.

Our company is named FILO (First In, Last Out) because every one of our team members strive to deliver that 5
star experience, and our passion is helping others live their GoodLife.

REAL ESTATE GROUP

REAL ESTATE GROUP

brought to you by:
REAL ESTATE GROUP

This marketing piece is not intended as solicitation for properties currently in an exclusive agreement with another Broker.