31160_SpringNewsletterWeb_0322r4

CU Connection

SoCal A Publication for Members of Credit Union of Southern California
Spring 2022

INSIDE: Crystal and her children,
 Joint Report of Chairperson and President/CEO all CU SoCal Members
 CU SoCal Ofers Boat Loans, RV Loans, and More
 Instilling Financial Responsibility Early 866.287.6225 | CUSoCal.org
 Find Your Dream Home With Home Rewards
 Financial Education Resources

Joint Report of the Chairperson
and President/CEO

In another year defned by the COVID-19 pandemic, 2021 was not Robyn Bjorklund Dave Gunderson
without its challenges. Last year showed us how truly resilient Credit Board Chairperson President/CEO
Union of Southern California (CU SoCal) is, as well as how understanding
and supportive our valued Members are. EXCEPTIONAL MEMBER EXPERIENCES
With the help of our team and valued Members, 2021 was another year We’re committed to our Members, and that commitment can be seen in
full of major accomplishments for CU SoCal. Last year marked a new all- every product and service we introduce and digital upgrade we make,
time net income record, and we were able to provide continued support and extends to how we answer Members' calls. In 2021, 70 percent of all
to our Members through charitable giving. The numbers below do not calls to our Member Care Center were answered within 60 seconds and
only depict the fnancial highlights of a credit union, they also refect a by a live person—not a recording. In addition, our Member Care Center
credit union’s tireless drive and dedication to its Members. These fgures ranked Best-In-Class in asset size and nationwide categories. Members
tell the story of a fnancial institution involved in communities and causes. value that commitment, which is evident in the results of our Member
A fnancial institution interested in the character of the human being survey scores. We ended the year with a strong 74% Net Promoter
as much as the credit score. A fnancial institution that empowered its Score, which placed us between the 85th-90th percentile for Member
Members with products and services so they could reach their goals. loyalty. Members also scored us with a high 9.22 out of 10 when asked
2021 HIGHLIGHTS if “CU SoCal provides quality service.” Members also responded with a
Together as a Member-owned fnancial cooperative, we achieved the positive 9.04 out of 10 rating when asked if “CU SoCal makes conducting
following: business easy.”
• Our Membership increased by 6%, ending the year with more than 2022 VISION
Our 2022 vision is clear: deepen relationships, enhance experiences,
130,000 Members. and exceed expectations. Our plans include:
• Our total loans increased by 6%. • Overhauling our website (CUSoCal.org) in order to provide a more
• Our assets topped $2.25 billion.
• Our net worth ratio was 11.35%, exceeding the industry standard comprehensive, streamlined service to our Members.
• Launching new text and video platform to communicate new
where 7% is considered“well capitalized.”
• Our net income totaled $22.4 million—topping our all-time record products, services, and account notifcations directly to Members.
• Launching new software to allow enhanced communication
in 2019.
• Our return on assets reached 1.03%. between Members and the Member Care Center, which will
• We earned a superior 5-star fnancial stability rating from include use of screensharing for on-screen guidance.
• Introducing credit card ofers, which includes ramping up Dream
BauerFinancial. Points incentives.
• Opened a new branch in Fontana and moved our current El Monte On behalf of all of us at CU SoCal, thank you for your Membership.
Everything we accomplish, we accomplish together. You are the reason
branch to a new location. we exist, and we are proud of these shared achievements. We look
• Our Members earned $16 million in direct fnancial benefts.1 forward to serving your fnancial needs in 2022 and beyond.
• Our Members earned $4.1 million in dividends.
• Members received an average of $273 in household savings.1 Robyn Bjorklund Dave Gunderson
• Team members and their families enthusiastically volunteered 120 Board Chairperson President/CEO

hours to local schools and charities.
• We donated $558,000 to various charities, including our charity,

CU SoCal’s Helping Hands.
A BETTER FINANCIAL FUTURE
We’re proud to provide you with the products, services, expert advice,
guidance, and tools you need to brighten your fnancial future. We’re
here to talk to you, not sell to you. We want to hear your story, and we
want to make your fnancial journey a fruitful one.
Members can achieve their fnancial goals faster with a full array of
fnancial information, resources, and one-on-one coaching. You have
access to certifed fnancial counselors for expert coaching on topics
that range from budgeting and debt management to understanding
credit scores. In 2021, we ofered more than 200 online resources,
including short videos, blogs, and online modules, as well as 57 free
workshops, lunch-and-learn events, seminars, and webinars to enrich
Members’ fnancial knowledge.

1Source: Credit Union National Association
Membership Benefts Report, June 2020–June 2021.

Qs As Ask CU SoCal

Dear CU SoCal, Dear Boatless, Each loan ofers up to 84-month terms—
Every spring, my family and I visit Lake A boat can be a great way to add to the fun longer terms may be available—and
Tahoe to partake in fshing, water skiing, factor of your family vacations. fxed-rate fnancing. As an added beneft,
and all the great outdoor activities of the And we have great news for you! We do there are no prepayment penalties, no
area. It’s always a blast. ofer loans for boats, as well as loans for loan application fees, and quick
There’s just one problem: We don’t own various other vehicle types. approvals.
our own boat, and we always end up Whether you’re looking at new or used When it’s time to purchase your new boat,
splitting time on one that belongs to a options, CU SoCal ofers a full suite of our optional loan protection programs, like
relative or family friend. vehicle loans, competitive rates, and fexible Loan Payment Protection or Guaranteed
Does your credit union ofer loans for terms. Asset Protection, might interest you.
other vehicles, like boats? Get up to 100% fnancing through Visit CUSoCal.org/Borrow/Other-Vehicle-
—Boatless in San Bernardino CU SoCal on the following vehicle loans: Loans to get started. You’ll be cruising
• Boat around Lake Tahoe in your very own boat
• Motorcycle in no time!
• Personal watercraft
• Motor home/trailer
• Quad/side-by-side

Instilling Financial When I became a parent, the
Responsibility Early importance of saving and preparing
for future expenses like college
Through her involvement in the El Monte/ prompted me to open savings accounts for my
South El Monte Chamber of Commerce, children.  My children seem to enjoy depositing
Crystal was introduced to CU SoCal and birthday money or collected change to
became a Member in 2013. She has been their savings accounts and are learning the
so impressed by CU SoCal’s services and importance of saving.
value, she also opened accounts in her
children’s names. I am very grateful for, and fully utilize, all of
the products and services ofered by CU SoCal
to optimize my family’s fnancial
wellness throughout the year.

—Crystal of El Monte

Find Your Dream Home With Home Rewards

• View MLS listings as soon as they are published.
• Customize alerts for properties that ft your criteria.
• Save the properties you like.
• Receive a 20% commission rebate when you buy a home.¹
• Sell your home for a fat 1.5% listing fee.²

Sign up today at CUSoCalHomeRewards.com.

1. Rebate is awarded by Home Rewards Group, Inc. to buyers and sellers who select and use a real estate agent in the Home Rewards network.
Rebate is 20% for purchase only of a residential property. Payment is credited to your beneft at the close of transaction. Using CU SoCal for a
mortgage loan is not a requirement to earn the rebate. Purchase price must be greater than $150,000. All rebates are subject to limitations, lender
guidelines, state laws and other requirements. Certain properties may not be eligible for rebates. Please consult a qualifed tax professional for
advice on tax implications from receiving a rebate. Home Rewards Group, Inc. is not afliated with CU SoCal.  

2. Excludes commission owed to buyer's agent. 

Earn $50 Cash for Saturday Seminars
Referring a Member
Join us for complimentary Saturday seminars held
With our Care to Share Member referral program, you’ll quarterly throughout the year. Attend one seminar or
receive $50 when you refer a new Member and they’ll get more—everyone is welcome!
$50 too! In order for you both to qualify for the promotional
reward, the newly-referred Member must open a Rewards or Saturday, April 9
Classic Checking Account with a minimum monthly deposit
of $250, or fund any vehicle or personal loan within 60 days Brea Community Center, Art Studio Room
of becoming a Member.¹
695 E. Madison Way
1. Promotion valid April 1, 2022 and is subject to change without notice. Referrer must be a CU SoCal
Member. Valid only with new Members. New Members are defned as a person 18 and older who has CAR BUYING STRATEGIES | 10:30-11:15 a.m.
never been an owner of an account at CU SoCal. All new accounts will be verifed by ChexSystems®,
and are subject to approval and Membership eligibility. To qualify for the cash bonus, the referred SoCal Wealth Management presents:
new Member must open a checking account with a minimum monthly direct deposit of $250 or SOCIAL SECURITY STRATEGIES | 11:30 a.m.-12:30 p.m.
establish an auto or personal loan within 60 days from establishing Membership. $50 cash bonus
will be credited to Members CU SoCal deposit account within 90 days from the date the referred There is no assurance that the techniques and strategies discussed are suitable for all investors or will yield positive
Member established their Membership. Ofer cannot be combined with other promotional ofers and outcomes.The purchase of certain securities may be required to efect some of the strategies. Investing involves risks
is subject to change without notice. Cash bonus may be subject to tax reporting, applicable 1099 may including possible loss of principle. Securities and advisory services ofered through LPL Financial (LPL), a
be provided for tax purposes. Ofer subject to change without notice. registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are ofered
through LPL or its licensed afliates. Credit Union of Southern California (CU SoCal) and SoCalWealth Management are
Schedule Online, not registered as a broker/dealer or investment advisor. Registered representatives of LPL ofer products and services
Skip the Line using SoCalWealth Management, and may also be employees of CU SoCal.These products and services are being
ofered through LPL or its afliates, which are separate entities from, and not afliates of, CU SoCal and SoCalWealth
All CU SoCal branches now ofer online appointment Management.
scheduling for added convenience. This time-saving option
allows you to book future or same-day appointments, and it’s Not Insured by NCUA or Any Other Govenment Agency
available to all current and new Members.
Not Credit Union Guaranteed Not Credit Union Deposits or Obligations May Lose Value
Use the “Schedule an Appointment” link on the top right of
CUSoCal.org. BUYING A HOME | 12:45-2:00 p.m.

Get Financial Insight With REGISTER: CUSoCal.org/Seminars
Credit Score & More
Webinars
Credit Score and More is a handy Digital Banking feature
available to Online and Mobile Banking users, which shows ON THE ROAD TO RICHES: THE BASICS OF SAVING
users how CU SoCal can save them money on outstanding AND INVESTING
loans at other fnancial institutions. This resource also allows Tuesday, April 12 | 10:30-11:30 a.m.
Members to view their most recent credit score, credit report, Thursday, April 21 | 5:30-6:30 p.m.
and credit score simulator.
RETIREMENT PLANNING: THE BASICS
Members can access this helpful resource through Online Tuesday, May 10 | 10:30-11:30 a.m.
and Mobile Banking by selecting the “Credit Score and More” Thursday, May 19 | 5:30-6:30 p.m.
widget.
REPAYING STUDENT LOANS
Tuesday, June 14 | 10:30-11:30 a.m.
Thursday, June 23 | 5:30-6:30 p.m.

REGISTER: CUSoCal.org/Webinars

FOR MORE INFORMATION & RESOURCES:
CUSoCal.org/Learn/Financial-Guidance

Contact Us

Member Care Center 866 CU SoCal (866.287.6225) HOLIDAY CLOSURES
Memorial Day Monday, May 30
Monday-Friday 9 a.m.–6 p.m. Juneteenth Monday, June 20
Saturday 9 a.m.–1 p.m.
Phone Banking 562.945.2214
800.249.2328 toll-free GROWING TO SERVE YOU BETTER Federally insured by NCUA
Members....................................130,027
Website CUSoCal.org Loans............................ $1,230,083,353
Email [email protected] Assets........................... $2,239,614,337
Find ATMs Text zip code to 91989 FINANCIAL HIGHLIGHTS as of February 28, 2022.