6.4 DIGITAL MARKETING
With advanced technology, the usage of digital
marketing, social network ads, web browser
marketing has created a huge impact in
promoting sales. Therefore, we decided to use
digital marketing as one of our IMC tools as well.
We will collaborate with KL Foodie, to invite them
to write an article about our brands and product
to post it on their social media accounts. The
reason for collaborating with KL Foodie is
because our target audience is mostly based in
Klang Valley and KL Foodie is a platform that has
over 1 million followers on Facebook and the
content that is posted by KL Foodie is always
interesting and can engage with the consumers.
KL Foodie not only have a high level of
engagement, but their posts also having high
interaction with followers. According to their
Facebook, the average likes of their postings is
either above hundreds or thousands.
Rapid technological change has also changed
the role of consumers, as they become more
active and participative, not only in the process
of purchasing products and services but also in
the activities that are promoted by the brands
(Verhoef, Reinartz & Krafft, 2010). This leads to
the birth of “influencers”, where people who
have a reach greater than average or impact
through word of mouth at the relevant
marketplace ("Research Shows Micro-
Influencers", 2016), specialise in helping brands
to influence consumers in buying their service
or products online. As the growing branches of
influencers, Micro-Influencers are common
people with followers around 10,000 or less yet
having a strong relationship with followers
(Neil, 2018; “THE DIFFERENCE”, 2016; Revell,
2017). The reason why we decided to find some
micro-influencers to help in promoting our
brand is that we believe micro-influencers will
be able to help us to reach the specific
audience that we want.
SAMZA'S CLOUD KITCHEN 46 OCTAMIND
Next, we will collaborate with micro-
influencers through one of the branding and
KOL marketing agencies in KL called Colevent.
Colevant will guide us in contacting and
planning how to use micro-influencers to
engage with consumers. Colevent is one of the
well-known marketing agencies and also a
Micro-influencers marketing specialist in
Malaysia. Their team previously collaborated
with many micro-influencers and several well-
known brands in Malaysia such as “Inside
Scoop”, “Sunway Pals”, “Belief” and many more.
Colevent has several types of marketing
packages for its clients to choose from. Clients
can choose the package that they want base on
the types of exposures needed by the client. We
will be choosing the package that costs
RM6000 and above to help us in promoting our
U-Matter campaign. The name of the package
that we choose is called “Micro-Multiplier”, it
includes more than 10 micro-influencer to help
us in promoting our brand. Each of the micro-
influencer will post more than 20 stories, 10
feed videos on their social media that can
create more than 50,000 exposure to the
public. The reason for using an agency instead
of contacting those influencers on our own is
Besides, we suggest using brand ambassadors because this agency consists of a team of
to help in promoting our U-Matter campaign
and of course Samza’s Cloud Kitchen in the professionals that have a wide variety of
long run. Brand ambassadors can help to
enhance the emotional relationship between marketing techniques and technologies ready to
brands or companies with consumers, by
providing information about the use and create the perfect marketing strategy for our
benefits of products, and reasons why
consumers should buy this product (Goutam, D, business. We will also further discuss with the
2013), to build a brand image that can make
decisions in buying or using those products agency and their team regarding the planning
(Royan, 2004). We believe that brand
ambassadors will create a huge impact on our in promoting Samza’s Cloud Kitchen.
brand. Therefore, using brand ambassadors will
level up Samza’s Cloud Kitchen exposure to the
public. The most suitable brand ambassador
that represents Samza's image will be decided
after some discussions with the person in
charge of Samza’s Cloud Kitchen.
SAMZA'S CLOUD KITCHEN 47 OCTAMIND
SOCIAL MEDIA MARKETING
Besides, we will also organise a Social Media Challenge to invite everyone on social
media to join this challenge. We would invite our brand ambassadors and micro-
influencer to help in promoting this Social Media Challenge to spread around the public
to encourage more people to join this challenge. The purpose of this challenge is to
increase the interaction among the brand and target audience. This Social Media
Challenge is basically about giving something of value to our followers and in exchange,
they will connect and engage with our brand, share our posts and encourage their friends
to do the same. It will help us garner plenty of shares and likes, improve our brand
reputation and grow your followers. What they will have to do is just film an interesting
video with our product and post it on their social media. The aim is to allow our product
to go viral and attract the attention of the people around us. We will then pick 5
contestants who film the best video as winners. The winner of the contest will be able to
get RM10 e-vouchers for them to purchase our product.
6.5 Conclusion
In conclusion, Samza Cloud Kitchen has its digital marketing platform such as Facebook,
Instagram, website, Shopee, Lazada and so on. We are using these platforms to carry out
a U-matter campaign. The objective is to increase the number of followers in Facebook
and Instagram accounts for Samza’s Cloud Kitchen and convert them into customers. We
would collect feedback from the consumers on the various platforms to build trust among
consumers. This is called Word-of-Mouth that will create a huge impact on consumers. All
those sales promotions, advertising will be done using online marketing at various online
and social media platforms to attract a huge number of consumers.
SAMZA'S CLOUD KITCHEN 48 OCTAMIND
7.0 THE
FLOW AND
SCHEDULING
7.1 PRE-CAMPAIGN
Before the campaign starts, we will have some teasers for our pre-campaign. Press
releases are officially released on online news media platforms that have chosen Berita
Harian and The Star. The purpose of this action is to announce officially the launching of
Samza’s cloud kitchen campaign which is U-Matter. It is different from traditional press
releases that are released in newspapers and online could reach more exposure. This will
help more people know about our campaign and do follow us. Basically, our activities and
promotion are based online. Firstly, we are suggesting having an ambassador to increase
exposure and awareness among people. We are suggesting that the ambassador will start
to collaborate with us until the end of the campaign. We are not suggesting a specific
ambassador and the most suitable representative person could be discussed with Samza.
This is because the ambassador will most probably represent the brand image.
We will also start to release some teaser posters on the official social media platform.
The purpose is to draw the attention of the audience that a campaign is coming soon and
stay tuned. Besides, our executions are based on emotional appeal. It is more likely to
raise the expectations of the target audience. Basically, our campaign will be based
online and more on social media or Internet marketing. The objective is to increase the
number of followers in Facebook and Instagram accounts for Samza’s Cloud Kitchen and
convert them into customers. Besides, the whole flow of promotion activities is to reach
our U-matter campaign objectives which are introduced about Samza’s Cloud Kitchen
and increase online traffic and customer engagement. We are using Samza’s official
Facebook and Instagram accounts to promote the campaign. This is because there are
official links of Samza’s company attached to the account and it can bring to the
platform that customers can get their product online.
SAMZA'S CLOUD KITCHEN 50 OCTAMIND
7.2 DURING-CAMPAIGN
WEEK 1 & 2
In week 1 beginning of the campaign, we will cooperate with Facebook and Instagram
to post display advertisements on both platforms. Besides, the feed of our official page
will release some promotional posters as well. The purpose of these activities is
advertisements on Facebook and Instagram can help us to niche the audience and
reach them effectively. For information, Instagram and Facebook advertisements can
choose which target audience and a number of audiences we wish to reach. Besides,
the postings on Samza’s official page started to post and this week's main promotion is
to draw attention to Samza food and platform to get this product including e-commerce
such as shopee, grab mart and panda mart. In week 2, advertisements on Facebook and
Instagram are still going on to reach more target audience eyesight. The main focus of
promotion in week 2 is sales promotion. Small packing and free gifts are sent out for the
first 1000 e-commerce customers. It is an official campaign launched promotion and
encourages them to buy online.
WEEK 3 & 4
In week 3, we are focused on advertising promotion about the benefits of products.
The video advertisement will be released on our platform. The display advertising on
Facebook and Instagram still going on the same goes for promotional posters. Our video
advertisements are promoting a call to action and encourage the audience to treat
themselves to good meals. After sample and free gift-giving, sales promotion will keep
going which we are going to have a bundle set promotion. Customers who buy the
product with a bundle will get a bundle discount. These bundle set discount purposes
are to encourage customers to buy more. As our campaign ideas, people could have our
Samza’s product meals anytime, anywhere. Customers may share the bundle set with
colleagues, family and friends. Grab and Panda delivery apps are going to send the
product in a short time.
In week 4, radio advertisements were added and the promotional poster will continue
to carry on. This week's activities are to promote benefits, platforms to get products and
call to action towards the target audience. Therefore, the promotional posters are
basically an information poster that stresses our Shopee, Lazada and those delivery
applications that customers can get our products. Promotional videos are continued to
post on our official social media page as commercial videos. The sales promotion will
continue this week. The sample and free gifts are distributed on all online shopping
platforms for customers. As our campaign is to let more people know about this product
and giving out samples will help to attract new customers. Bundle set promotion and
voucher will still be provided this week. News customers will get a free gift and sample.
For those who are familiar with the product, you can buy the bundle set. These sales
promotions will continue in week 5 and while on week 6 only leave the set promotion.
SAMZA'S CLOUD KITCHEN 51 OCTAMIND
WEEK 5
In week 5, radio advertisements exposure with ambassadors and
continued being used. The purpose of successfully reach specific audiences
using radio advertisements is to target with influencers. The company provided
not only young adults but also older a few packages and we can choose
people such as 40-50 years old people. regarding our purpose and exposure we
Sinar Fm that has been chosen in radio wish. We are going to choose an RM6000
advertisement also wishes to reach these package that the micro-influencer will
specific audiences. This week we started have on average 7.5k followers. They will
to build interaction between the brand have 20 story postings + feed video or
and our target audience which has the IGTV postings. The exposure will reach
potential to be our customers. We will be 50000. Moreover, the influencers not
collaborating with a marketing and only promote our product, but they will
digital company which is Colevent. This also promote the activities we will carry
company gathered a bunch of micro- out for the next two weeks which is a
influencer to promote some brands and social media challenge. These activities
campaigns. Their mission is to link the will boost the popularity of the brand
brands and products with exclusive and interaction between the brand and
digital influencers and their followers,
customer. Those followers will follow the
your target groups. Create an impact on
trend and what the influencer had dined
society by multiplying "Micro”. Therefore,
and this can viral the Samza product in
we can specifically reach those
society in an interesting way. This week's
audiences we want. There is research
sales promotion activities are the same
that shows that micro-influencer is more
as last week. The purpose is to have
to niche the market. For example, on
more interaction with customers.
Maybelline Instagram, influencers that
are reposted on Maybelinne’s Instagram
account have from 10,000 to 120,000
followers (micro-influencers). Their
profiles are very focused on makeup
tutorials, reviews, as well as posts about
the influencer’s personal life and their
audience is constantly interacting
(commenting and liking) with their post.
(Marilia Quiterio Capeli ,2019).
Besides, we are having ambassadors to
reach larger audiences and bigger
exposure. Therefore, we need some
influencers to have a specific reach. In
the end, the brand can have higher
………. 52 OCTAMIND
SAMZA'S CLOUD KITCHEN
WEEK 6 & 7
In week 6, collaboration with influencers is continued and the promotional poster will
focus on promoting our social media challenge. Set promotions are continuing this week
as well. In week 7, we are going to repost the social media challenge done by the target
audience. Our social media challenge requires the participants to provide funny,
interesting and creative videos with Samza’s Cloud Kitchen product. They should
hashtag our tagline, #Samza #U-matter and @ our official platform. These activities
effectively build interaction and online traffic among customers. Besides, in week 7 we
also will post feedback from customers that we have collected. Display advertisements
in both Facebook and Instagram will be posted to make sure the exposure is still
guaranteed. The sales promotion this week is a bundle set promotion. We are trying to
boost up the sales by using set promotion and encourage more people to buy.
WEEK 8 & 9
In week 8, display advertisement is still continued since our advertising platform is
basically online. This week we will announce the winner for the social media challenge.
There will be 5 social media challenges winner where we will give out RM10 online
shopping vouchers. At the same time, we are promoting the promotion set to customers.
Since the interaction of the past few weeks, we have continued to have sales
promotions. The awareness of the product will definitely increase and sales promotion
this week will have a chance to increase the sales. There are two main sales promotions
here which are bundle set promotion and e-commerce voucher. For information, the e-
commerce voucher is only available for Samsa’s food. Therefore, the sales probably will
go up after a few weeks of interaction and exposure.
In week 9, besides display advertisements are continued display. The sales promotions
are continued and the bundle set promotion is strongly promoted on our platform.
Limited e-vouchers are still giving out. This week we will start a collaboration with an e-
wallet company for 3 weeks. Cashless would be a trend in Kuala Lumpur and this
strategy idea is linked to the basics of our campaign idea that we have convenience
food and we provide a promotion that is easy to get. While customers buy our product,
they can easily get cashback from this e-wallet.
SAMZA'S CLOUD KITCHEN 53 OCTAMIND
WEEK 10, 11 & 12
In week 10, we will collaborate with KL foodie and they will recommend the product.
This can be more exposure on Facebook, Instagram and Tik Tok. Besides, KL foodie
collaboration will help to reach different target audiences since Facebook is most
probably a young adult, Instagram and Tik Tok will be used by younger targets. E-
wallet cashback promotion is still available this week.
In weeks 11 and 12, we will keep resharing KL foodie posts and display
advertisements will continue to post. This is because we need to ensure the exposure
of Samza products. In week 12, we will also post feedback from customers to prove the
advantages and to evaluate our campaign. The more feedback that we can collect
from all our platforms means more interaction and the online traffic is increased. For
the sales promotion strategy, the e-voucher, e-wallet and bundle promotion will
continue in week 11 and in week 12 will focus on bundle set promotion and voucher
only.
7.3 CONCLUSION
In conclusion, our campaign is basically a social media campaign and marketing.
We found that the interaction of Samza’s platform is low but they still have websites
that allow customers to order online. Therefore, once there are the press release and
more feeds are putting up on the social media account of Samza, more people are
going to join our campaign and more clicks for their social media accounts (FB &
Insta), there will be more people clicking their official website and the chances of
getting more people buying the Samza’s Cloud Kitchen product. This campaign idea
was also similar to one of the most famous Malaysia products. Maggi. Due to the
pandemic situation, we are going to have a social media campaign instead of an
offline campaign. But, a social media campaign can successfully boost a brand. For
example, Maggi had launched a campaign MAGGI Cukup Rasa. They are based on
Facebook for advertising. Although they are using a multi-channel campaign to
promote cooking in Malaysia. These had successfully increased awareness and
reached frequency buying and 4 times return on investment and 15% market share
increase. They are re-cut the TV commercials and posted them on Facebook. The nice
strategy is they launched and posted their posting during lunch time and peak dinner
hours. They are having promotions starting from the pre-campaign too. Therefore, the
U-matter social media campaign basically works during this period. Instagram and a
lot of new trend promotion strategies are suggested to maximize the exposure and
reach.
SAMZA'S CLOUD KITCHEN 54 OCTAMIND
7.4 GANTT CHART OF
CAMPAIGN FLOW
For more details information, please refer to:
https://drive.google.com/file/d/13K-tg-cxT6TFWvrVgGZMyuN-GQBsp1Up/view?
usp=sharing
SAMZA'S CLOUD KITCHEN 55 OCTAMIND
8.0
MEDIA
PLANNING
8.1 MEDIA PLANNING SCHEDULE
Indicator
SAMZA'S CLOUD KITCHEN 57 OCTAMIND
Link to Media Planning Schedule
https://docs.google.com/document/d/1Py1C22XgaKj9_lw541wfxBXoudaS0-
pd2zE19FIHTuw/edit?usp=sharing
8.2 MEDIA PLANNING
Refering to schedule given, our team has planned out a thorough media plan for U-Matter
campaign. Starting at pre-campaign where we will release teaser posters to be posted on our
media vehicle which are Instagram and Facebook. These posters will be posted on both feed and
story form. This help to us to hook the audience into our campaign launch. After we pique their
curiosity and interest, the next week we will be launching our U-Matter campaign which will be start
on September 2021.
As mentioned, the media vehicle for this campaign would be Instagram, Facebook and Sinar FM.
We are maximizing the usage of Samza’s Instagram account (@samza_foods) and Samza’s
Facebook account (Samza Food Industries). The display advertisements will be on both Facebook
and Instagram account. We will set for the advertisements to run for two days. Since we don’t have
the control over which day we want the advertisements to be posted, thus the table show that in the
schedule the posting will be determined. We put the display advertisements on week 1, week 2, week
3, week 8, week 9 and week 11.
The goal from the display advertisements is to have more profile visits and that is what we set on
the display advertisements setting. Then we define our audience by location which is Klang Valley,
interest which is food and the age (25-50 years old). For the budget and duration, we allocate
RM50 per day and we take 2 days for the advertisements to run. The estimated reach from
Instagram display advertisements would be 2,300-6,000. While Facebook advertisements are run
differently with the same budget and target audience. Facebook are pay-per-click advertisements,
so, whenever people click on the advertisements it will deduct the money from the initial budget.
SAMZA'S CLOUD KITCHEN 58 OCTAMIND
The next media plan would be social Klang Valley area is busy and packed
media post. This is different from display with people moving around, commute to
advertisements since the post will be work, school or wherever to fulfill their duty.
handled by our team. Refer to table 2.0, Thus, we chose radio advertisements as
we have different type of social media part of our media plan and the media
post, including the one not in the social vehicle would be Sinar FM. This particular
media post part. The day chosen for the radio station has 4.9 million listeners per
post will be from Monday to Saturday. We week. During breakfast time which is also
do not choose Sunday because considered as peak hour, it has 2.7
according to Aguiar (2021), it is the worst listeners per week (Astro Radio, 2020).
day to post as it will not produce Though the target audience are from 25 to
engagement. Aguiar also suggested for 39 years old only, the number of estimated
food and beverages account to post on reach is quite large. Plus, during the radio
noon because during lunch hour, most advertisements weeks, we still posting on
people check their phone. Thus, we will our social media account. The schedule for
be posting on 1pm until 3pm. radio advertisements would be on week 4,
week 5 and week 6, from Monday until
We will be rotating the cycle for the Friday at 6am to 10am.
feed and story posting for both Instagram The next media plan is micro-influencer
collaboration which we will use two
and Facebook, since we want the profesional micro-influencer. The first one
would be the collaboration with talents
follower to continously see our post even from Colevent Agency. We choose Micro-
multiplier package which give us more than
during the unexpected time. Also, the 10 micro-influencer that has average 7.5k
followers. They will prove more than 20
instagram and facebook engagement story postings and more 10 feed video or
IGTV postings (Colevent Co, n.d.). The
timing ara quite different so we want to schedule for will be on week 5 and week 6.
However, in the schedule, it says that the
ensure that Samza’s will get as many post will be depended on the influencers.
This is because, we don’t know the exact
exposure as possible. According to Arens day and time they will post the contents.
Therefore, once they post on their social
(2021), Facebook has highest media, we will be reposting the same
content in our Instagram and Facebook, for
engagement rate from 7pm to 11pm. both feed and story.
Therefore, we choose out posting time on
Tuesday, Thursday and Friday from 6pm-
8pm which are still among the best day
and the best time suggested to post on
Facebook. Since we do target busy
working people, we want them to see the
post and buy the food for their lunch. At
the same time, this campaign is also has
warm-hearted tone where we also want
to serve those who are tired from work to
just grab the food and have a home-cook
meal for dinner.
SAMZA'S CLOUD KITCHEN 59 OCTAMIND
During those weeks, we will also conduct a social media challenges on week 6 and week 7. The
micro-influencers will help to promote the social media challenge as well in order to get as many
participants as possible. On week 7, the schedule show depends on participants indicator for feed
and story post. This is because, we will repost the participants’ content in our socia media account
after they tagged us. By the end of week 7, we will be announcing the winner for social media
challenge on Friday 6pm-8pm.
The last month for U-Matter campaign, we decide to pump out our engangement for social
media where we choose to collaborate with KL Foodie. They have both Instagram and Facebook
account and for Instagram alone, they have 574k followers. We will collaborate with KL Foodie on
week 10 and week 11. We will post on both feed and story depends on KL Foodie timing. So,
throughout those two weeks, we will be reposting contents from KL Foodie.
The last week of the U-Matter campaign, we will be reposting all of the contents that we have
throughout the past 11 weeks. Contents such as posters, video advertisements, customer’s
feedback, social media challenge, and contents from micro-influencers. Our media plan is using
pulsing scheduling method where we constantly have content to keep on promoting Samza’s.
Starting from display advertisements, social media post, radio advertisements and micro-
influencers. The consistent activities are social media post and occasionally we will add more
promotional activities to boost up Samza’s profile visit and widen the reach audience.
SAMZA'S CLOUD KITCHEN 60 OCTAMIND
9.0
BUDGETING
9.1 OVERALL BUDGET
SAMZA'S CLOUD KITCHEN 62 OCTAMIND
REFERENCES
About Us: SAMZ HOLDING (M) SDN BHD. (2021). Retrieved April 19, 2021, from samzafood.com:
https://www.samzafood.com/about-us
Aguiar, R. (2021, May 20). Kicksta. Retrieved from Kicsta: https://blog.kicksta.co/the-best-time-to-
post-on-instagram-in-2020-a-complete-guide/
Arens, E. (2021, May 10). Sprout Blog: Social Media Scheduling. Retrieved from Sprout Blog:
https://sproutsocial.com/insights/best-times-to-post-on-social-media/
Berita Harian Online. (n.d). Home [Facebook page]. Facebook. Retrieved from
https://www.facebook.com/bhonline/
Choudhary, N. (2019). Strategic Analysis of Cloud Kitchen–A Case Study. Strategic Analysis, 9(3).
Colevent Co. (n.d.). Colevent: Our Services. Retrieved 2021, from Colevent Co:
https://www.coleventco.com/our-services
DIACONU, M., OANCEA, O., & Brinzea, M. (2016). Integrated marketing communication, instrument of
modern organizations development in terms of sustainability. Ecoforum Journal, 5(2).
Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of
business research, 117, 284.
Ekspo Halal Malaysia (MHE) 2019: Sambal Hijau Untuk Sushi ke Keju Krim Perisa Durian, Produk Inovatif
dan Halal Made in Malaysia Mendunia Hingga ke Jepun. (2019, January 31). Retrieved April 19, 2021,
from Malaysia Good News: http://malaysiagoodnews.com/2019/01/31/ekspo-halal-malaysia-mhe-
2019-sambal-hijau-untuk-sushi-ke-keju-krim-perisa-durian-produk-inovatif-dan-halal-made-in-
malaysia-mendunia-hingga-ke-jepun/
FM, S. (2021). Sinar FM. Retrieved 8 July 2021, from https://liveonlineradio.net/sinar-fm
Gayan, K. & Ben, E. (May 19, 2020). Are cloud kitchens the future?. The Edge Markets. Retrieved from:
https://www.theedgemarkets.com/article/are-cloud-kitchens-future
Gayan, K. & Ben, E. (May 19, 2020). Are cloud kitchens the future?. The Edge Markets. Retrieved from:
https://www.theedgemarkets.com/article/are-cloud-kitchens-future
Grunert, K. G. (2006). Future trends and consumer lifestyles with regard to meat consumption. Meat
Science, 74(1), 149-160.
Gupta, S., & Mahajan, R. (2019). Role of Micro-Influencers in Affecting Behavioural Intentions. Int. J.
Recent Technol. Eng., 189-192.
SAMZA'S CLOUD KITCHEN OCTAMIND
REFERENCES
Home. (n.d.). Colevent. Retrieved from https://www.coleventco.com/
Katole, H. (2020). Effect of sales promotion campaign adopted by retailer India. Journal of Critical
Reviews, 7(2), 583-586.
Kuala Lumpur, Malaysia Metro Area Population 1950–2021. (n.d.). Macrotrends. Retrieved April 20,
2021, from https://www.macrotrends.net/cities/206411/kuala-lumpur/population
Li, C., Mirosa, M., & Bremer, P. (2020). Review of Online Food Delivery Platforms and their Impacts on
Sustainability. Sustainability, 12(14), 5528.
MAGGI CukupRasa. Facebook for Business. (n.d.).
https://www.facebook.com/business/success/maggi-cukuprasa.
Malaysia: influence of radio advertising 2019 | Statista. Statista. (2021). Retrieved 11 June 2021, from
https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-
advertising/#:~:text=According%20to%20a%20survey%20conducted,during%20the%20peak%20traf
fic%20hours
Malaysia: social media penetration 2021 | Statista. Statista. (2021). Retrieved 11 June 2021, from
https://www.statista.com/statistics/883712/malaysia-social-media-penetration/.
Mudzakir, F. (2018, October). the Influence of Brand Ambassador Usage Toward Brand Image of
Oppo. In Prosiding Industrial Research Workshop and National Seminar (Vol. 9, pp. 648-654).
Quiterio Capeli, Marilia, "Micro-influencers’ impact on engagement levels for fashion retail brands on
Instagram" (2019). UNF Graduate Theses and Dissertations. 884.
https://digitalcommons.unf.edu/etd/884
Radio, A. (2020). Astro Radio: Price Guide. Retrieved from Astro Radio:
https://astroradio.com.my/price-guide
Sama, R. (2019). Impact of media advertisements on consumer behaviour. Journal of Creative
Communications, 14(1), 54-68.
Sheth, J. (2020). Impact of Covid-19 on consumer behaviour: Will the old habits return or die?. Journal
of Business Research, 117, 280-283.
SAMZA'S CLOUD KITCHEN OCTAMIND
REFERENCES
Singh, B. (2012). Impact of advertisement on the brand preference of aerated drinks. Asia Pacific
Journal of Marketing & Management Review, 2(2), 147–160.
Socialbakers in 2021 - Reviews, Features, Pricing, Comparison - PAT RESEARCH: B2B Reviews, Buying
Guides & Best Practices. (2021). Retrieved 8 July 2021, from
https://www.predictiveanalyticstoday.com/socialbakers/
Testimoni peserta Kursus Teknologi Retort di SFTC. (2021). Retrieved April 19, 2021, from Samza
Facebook Page: https://web.facebook.com/379537912590402/videos/305515690820846
The Star, 2019. Radio stations 988 and Suria see spike in listenership.
https://www.thestar.com.my/lifestyle/entertainment/2019/11/27/radio-stations-988-and-suria-see-
spike-in-listenership
The Star. (n.d). Home [Facebook page].. Facebook. Retrieved from
https://www.facebook.com/TheStarOnline
Top Newspapers in Malaysia by web ranking | 4imn.com. (2021). Retrieved 8 July 2021, from
https://www.4imn.com/my/
Top-winners: realise-your-malaysian-dream: Shell. (2021). Retrieved April 19, 2021, from shell.com.my:
https://www.shell.com.my/motorists/inside-our-stations/realise-your-malaysian-dream/top-
winners.html
SAMZA'S CLOUD KITCHEN OCTAMIND