LESSON 3: Mixing Colors – Color Wheel COURSE CODE: EANI0113
Learning Objectives a. Explore the cross-cultural variations in color-emotion associations. b. Examine the impact of color on consumer behavior and decision-making. c. Develop automated tools or algorithms for generating harmonious color schemes based on the Color Wheel. Pre-assessment Please note that this is a pre-assessment, and the purpose is to gauge your existing knowledge on the topic. Feel free to answer to the best of your abilities. 1. What are the three primary colors in the Color Wheel? a) Red, green, blue b) Red, yellow, blue c) Orange, green, purple d) Yellow, blue, magenta 2. Which color scheme uses colors that are adjacent to each other on the Color Wheel? a) Monochromatic b) Complementary c) Analogous d) Triadic 3. What is the term for colors created by mixing a primary color with a neighboring secondary color on the Color Wheel? a) Tertiary colors b) Analogous colors c) Complementary colors d) Monochromatic colors 4. Which color scheme consists of two sets of complementary colors? a) Triadic b) Split Complementary c) Monochromatic d) Tetradic 5. What emotions are commonly associated with the color blue? a) Joy and excitement b) Anger and passion c) Calmness and serenity
d) Warmth and energy 6. How can the Color Wheel be useful in design? a) It helps in selecting random color combinations. b) It provides a systematic way to create harmonious color schemes. c) It limits creativity and restricts color choices. d) It has no relevance in design principles. INTRODUCTION The world around us is filled with a vibrant array of colors that have the power to evoke emotions, communicate messages, and create visual harmony. Understanding the principles of the Color Wheel and Color Scheme is essential for artists, designers, and individuals working with colors to create aesthetically pleasing compositions and convey specific moods or meanings. The Color Wheel serves as a fundamental tool in the world of color theory. It is a circular chart that organizes colors based on their relationships to one another. At its core, the Color Wheel consists of three primary colors: red, yellow, and blue. These primary colors cannot be created by mixing other colors and form the basis for all other colors on the wheel. By mixing two primary colors together, we create secondary colors. These secondary colors, which include orange, green, and purple, are positioned between the primary colors on the Color Wheel. Additionally, mixing a primary color with a neighboring secondary color generates tertiary colors, expanding the range of hues available. Color schemes, on the other hand, are combinations of colors chosen for specific purposes, whether it's in art, design, or other creative fields. Different color schemes evoke different emotions, moods, and aesthetics. Some commonly used color schemes include monochromatic, analogous, complementary, triadic, split complementary, and tetradic. Each of these schemes offers a unique combination of colors that can be used to create visual balance, contrast, or specific effects. Understanding the Color Wheel and Color Scheme principles allows artists and designers to make informed color choices that align with their intended messages and desired emotional responses. Whether it's creating a serene and calming atmosphere with a monochromatic scheme or adding vibrancy and energy with a complementary scheme, the knowledge of color relationships enables effective color compositions. In this exploration of the Color Wheel and Color Scheme, we will delve into the various aspects of color theory, including the psychological and cultural influences on color perception, the impact of colors on human emotions, and practical applications of color schemes in different contexts. By gaining a deeper understanding of the Color Wheel and Color Scheme concepts, we can unlock the power of colors and unleash their potential to captivate, inspire, and communicate through visual compositions. What is Color Wheel? A color wheel is a circular chart that represents the relationships between colors. It's a tool commonly used in art, design, and other fields that deal with color. The color wheel organizes colors based on their relationship to one another, helping to create harmonious and aesthetically pleasing color schemes. The primary colors in a color wheel are typically red, blue, and yellow. These colors cannot be created by mixing other colors together and are used as the foundation for all other colors. Secondary colors are created by mixing two primary colors together: orange (red + yellow), green (blue + yellow), and purple (red + blue). Tertiary colors are formed by mixing a primary color with a neighboring secondary color.
What are Color Schemes? A color scheme refers to a planned combination of colors used in a design, artwork, or any visual composition. It involves selecting and organizing colors in a deliberate and harmonious manner to achieve a specific aesthetic or communicate a particular message. Color schemes play a crucial role in visual communication as they can evoke specific emotions, create visual interest, and enhance the overall impact of a design. By carefully selecting and arranging colors, designers can evoke different moods, convey different meanings, or establish a cohesive visual identity. There are various types of color schemes that artists, designers, and individuals working with colors employ. Some commonly used color schemes include: 1. Monochromatic: This scheme uses different shades, tints, and tones of a single color. It creates a harmonious and soothing effect. 2. Analogous: Analogous color schemes use colors that are adjacent to each other on the color wheel. For example, a scheme might include red, orange, and yellow. It creates a sense of unity and cohesiveness. 3. Complementary: Complementary colors are located opposite each other on the color wheel, such as red and green or blue and orange. This scheme creates a vibrant contrast and can be quite eye-catching.
4. Triadic: A triadic color scheme involves using three colors that are evenly spaced around the color wheel. For instance, red, yellow, and blue form a triadic combination. It offers a balanced and dynamic look. 5. Split Complementary: This scheme uses a base color and the two colors adjacent to its complementary color. For example, if the base color is blue, the complementary color is orange, and the split complementary scheme would include blue, yellow-orange, and redorange. It provides a high-contrast and visually interesting result. 6. Tetradic: Tetradic color schemes consist of two sets of complementary colors. It offers a wide range of color combinations but requires careful balancing to avoid overwhelming the visual composition. Note: Color schemes can be adjusted by varying the hues, tones, shades, and intensities of the chosen colors to achieve the desired effect. They are an essential aspect of visual design and are used in various fields such as graphic design, interior design, fashion, branding, and more. The choice of color scheme is influenced by the intended message, target audience, cultural context, and desired aesthetic appeal. What is Color of Emotion? The concept of color and emotion is often associated with the psychological phenomenon called color psychology. Color psychology suggests that different colors can evoke specific emotions or moods in individuals. While there is some subjectivity and cultural variation in these associations, certain colors are commonly believed to evoke particular emotional responses. Here are some general associations between colors and emotions:
Red Red is often associated with strong emotions like passion, love, and anger. It can evoke feelings of energy, excitement, and intensity. Red is also associated with urgency and can stimulate appetite. Blue Blue is commonly associated with calmness, tranquility, and serenity. It can evoke feelings of relaxation and peace. Lighter shades of blue can also be associated with feelings of sadness. Yellow Yellow is often associated with happiness, joy, and optimism. It can evoke feelings of warmth, energy, and positivity. However, intense yellow hues can sometimes be associated with caution or warning. Green Green is commonly associated with nature, growth, and harmony. It can evoke feelings of freshness, balance, and stability. Green is also associated with renewal and can have a calming effect. Orange Orange is often associated with enthusiasm, creativity, and warmth. It can evoke feelings of excitement and vibrancy. Orange is also associated with stimulation and can draw attention. Purple Purple is commonly associated with luxury, royalty, and creativity. It can evoke feelings of mystery, spirituality, and sophistication. Lighter shades of purple can have a calming effect, while darker shades can be associated with moodiness. Pink Pink is often associated with femininity, romance, and gentleness. It can evoke feelings of sweetness, tenderness, and nurturing. Lighter shades of pink are often perceived as soothing and calming. Black Black is commonly associated with power, elegance, and formality. It can evoke feelings of strength, authority, and mystery. However, black can also be associated with negativity or sadness in certain contexts. White White is often associated with purity, innocence, and cleanliness. It can evoke feelings of simplicity, clarity, and openness. White is also associated with calmness and can provide a sense of space. Remember: It's important to note that individual experiences, cultural backgrounds, and personal preferences can influence the emotional associations with colors. Furthermore, the context in which colors are used, such as in design, branding, or art, can also impact the emotional response they elicit. Therefore, while color and emotion associations exist, they are not universal or fixed, and interpretations can vary.
Learning Activity 1: Creating a Color Scheme Mood Board Materials needed: • Magazines, catalogs, or printed images • Scissors • Glue or tape • Poster board or large sheet of paper • Color Wheel (optional) Instructions: 1. Begin by gathering a variety of magazines, catalogs, or printed images that contain a wide range of colors and visuals. 2. Familiarize yourself with different color schemes, such as monochromatic, analogous, complementary, triadic, split complementary, and tetradic. You can refer to a color wheel to help you identify colors that work well together. 3. Choose a specific mood or theme for your color scheme mood board. It could be something like "serene and calming," "energetic and vibrant," or "sophisticated and elegant." This will guide your color choices. 4. Start flipping through the magazines or catalogs and look for images that represent your chosen mood or theme. Look for images with colors that align with the color scheme you want to create. 5. Begin cutting out images that contain your desired colors. Pay attention to the overall composition of the image and the color combinations present. 6. Sort and arrange the cut-out images based on color schemes. For example, if you're creating a monochromatic mood board, group together images that feature different shades and tones of the same color. If you're working with a complementary color scheme, pair images that have opposite colors on the color wheel. 7. Once you have a collection of images for each color scheme, start arranging them on the poster board or large sheet of paper. Experiment with different layouts and combinations to create visually appealing compositions. 8. Use glue or tape to secure the images onto the poster board, creating your color scheme mood board. 9. Reflect on the different color schemes you've explored and how they contribute to the overall mood or theme of your mood board. Consider how the colors interact with each other and the emotions or feelings they evoke. 10. Display your color scheme mood board in a prominent place where you can refer to it for inspiration or as a visual reference for future design projects. Summary of Lesson: Mixing Colors – Color Wheel The Color Wheel is a fundamental tool in color theory that organizes colors based on their relationships to one another. It consists of three primary colors (red, yellow, blue), which cannot be created by mixing other colors, and the secondary colors (orange, green, purple), formed by mixing two primary colors. Tertiary colors are created by mixing a primary color with a neighboring secondary color. A color scheme refers to a planned combination of colors used in design or visual compositions. Different color schemes evoke different emotions, moods, and aesthetics. Some commonly used color schemes include monochromatic, analogous, complementary, triadic, split complementary, and tetradic.
Understanding the Color Wheel and Color Scheme principles is crucial for artists, designers, and individuals working with colors. It enables them to make informed color choices, create visual harmony, evoke specific emotions, and effectively communicate messages through visual compositions. Color schemes play a significant role in visual communication, helping convey meaning, establish visual identities, and create visual interest. They can evoke emotions, provide contrast, create balance, and enhance the overall impact of a design. Exploring color schemes can be done through hands-on activities, such as creating a color scheme mood board. This activity involves gathering images with desired colors, sorting and arranging them based on color schemes, and creating a visually appealing composition that represents a specific mood or theme. By gaining a deeper understanding of the Color Wheel and Color Scheme concepts, individuals can unlock the power of colors, utilize them strategically, and create visually captivating compositions that effectively communicate their intended messages. Overall, the Color Wheel and Color Scheme concepts provide valuable tools and knowledge for artists, designers, and anyone interested in working with colors to enhance their creative endeavors and create visually compelling experiences. Post-assessment Please note that this is a post-assessment, and the purpose is to gauge your existing knowledge on the topic. Feel free to answer to the best of your abilities. 1. What are the three primary colors in the Color Wheel? a) Red, green, blue b) Red, yellow, blue c) Orange, green, purple d) Yellow, blue, magenta 2. Which color scheme uses colors that are adjacent to each other on the Color Wheel? a) Monochromatic b) Complementary c) Analogous d) Triadic 3. What is the term for colors created by mixing a primary color with a neighboring secondary color on the Color Wheel? a) Tertiary colors b) Analogous colors c) Complementary colors d) Monochromatic colors 4. Which color scheme consists of two sets of complementary colors? a) Triadic
b) Split Complementary c) Monochromatic d) Tetradic 5. What emotions are commonly associated with the color blue? a) Joy and excitement b) Anger and passion c) Calmness and serenity d) Warmth and energy 6. How can the Color Wheel be useful in design? a) It helps in selecting random color combinations. b) It provides a systematic way to create harmonious color schemes. c) It limits creativity and restricts color choices. d) It has no relevance in design principles. Performance Task: Designing a Colorful Logo Objective: Create a logo design using color schemes and the principles of the Color Wheel. Materials needed: • Drawing paper or design software • Pencils, markers, or digital design tools • Color Wheel (optional) Instructions: 1. Choose a company or organization for which you will create a logo. It could be a fictional company or an existing one that you'd like to reimagine. 2. Research the company's values, target audience, and desired brand image. Consider the industry and the message the logo should convey. 3. Familiarize yourself with different color schemes, such as monochromatic, analogous, complementary, triadic, split complementary, and tetradic. Use the Color Wheel as a reference to identify colors that work well together. 4. Sketch or create a digital draft of your logo design. Focus on the use of color to enhance the visual appeal and convey the desired message. Consider the shape, typography, and overall composition of the logo. 5. Select a color scheme that aligns with the company's brand image and target audience. Experiment with different color combinations within the chosen color scheme. 6. Apply the color scheme to your logo design. Use pencils, markers, or digital design tools to add color to your logo. Pay attention to the balance, contrast, and visual impact of the colors you choose.
7. Evaluate the effectiveness of your color choices in conveying the desired message and reflecting the brand image. Consider how the color scheme enhances the overall design and attracts the target audience. 8. Reflect on the reasons behind your color choices and how they align with the principles of the Color Wheel and color scheme concepts. Consider the emotions, associations, and psychological impact of the chosen color scheme. 9. Present your logo design, explaining your color choices and the rationale behind them. Discuss how the color scheme enhances the overall design and supports the desired brand image. RUBRICS CRITERIA EXCELLENT (4) GOOD (3) FAIR (2) NEEDS IMPROVEMENT (1) Design Concept The logo design demonstrates exceptional originality and innovative thinking. The logo design demonstrates good creativity and originality, but may lack some uniqueness. The logo design demonstrates some creativity, but lacks innovation. The design is generic or lacks originality. Color Scheme The color scheme is well chosen and enhances the overall design. The color scheme is appropriately chosen and enhances the overall design. The color scheme is somewhat chosen, but may lack cohesion or harmony in some areas. The color scheme is poorly chosen or does not enhance the overall design. Execution and Craftsmanship The logo is executed with exceptional craftsmanship. Lines are crisp and clean, colors are precise and vibrant. The logo is executed with good craftsmanship, and lines are clean. The logo is somewhat executed, but may have some areas that need refinement. The logo lacks attention to detail and shows signs of poor craftsmanship. Lines may be uneven, colors may bleed, or overall quality may be lacking. Presentation and Explanation The logo is presented professionally and effectively, and the explanation effectively conveys the reasoning. The logo is presented clearly and effectively, explaining color choices and their rationale. The logo is presented adequately, but may lack clarity or organization. The logo lacks clear presentation and explanation of color choices and their rationale. The explanation does not effectively convey the reasoning behind the color scheme. Overall Evaluation The overall design and execution exceed expectations. The overall design and execution meet expectations. The overall design and execution show significant weaknesses. The overall design and execution fall significantly short of expectations. Total: 20 15 10 5
Reference Chromaflo Technologies. (n.d.). Color Wheel. In Chromaflo Technologies. https://chromaflo.com/color-theory/colorwheel/#:~:text=The%20color%20wheel%20is%20a,design%20planning%20and%20color%20sc hemes. Shutterstock. (n.d.). Color Scheme: Definitions, Types, and Examples. In Shutterstock Blog. https://www.shutterstock.com/blog/color-scheme-definitions-types-examples Verywell Mind. (n.d.). Color Psychology: How Colors Impact Moods, Feelings, and Behaviors. In Verywell Mind. https://www.verywellmind.com/color-psychology-2795824 Answer Key LESSON 3: Pre and Post Assessment yellow, blue b) Red, 1. c) Analogous 2. a) Tertiary colors 3. b) Split Complementary 4. c) Calmness and serenity 5. b) It provides a systematic way to create harmonious color schemes. 6.