ci manual

Le Ai
Not Just A Toy

WWW.LENMAI.COM

CONTENTS 1
2
WHIT IS BRAND 3
LOGO 4
COLOR PALETTE 5
BACKGROUND COLOR 6
FONT TYPE 7
PATTERN DESIGN 9
NAMECARD DESIGN
ENVELOPE DESIGN 11
LETTERHEAD DESIGN 13
APPLICATION DESIGN
16
PICTOGRAM DESIGN 17
BROCHURE DESIGN 20
PACKAGING DESIGN

C C

A A A
B B B

C

B A A B
B B
A C C A
C C

1

WHIT IS
BRAND

It is a brand of wooden toys
suitable for children 1-5 years
when finished playing, can be
used further by decorating in
different corners of the house.

2

LOGO

Le Ai
Not Just A Toy

+ + Le Ai

Home Toy wood เล่นไม้

3

COLOR
PALETTE

C 14,M 54,Y 46,K 0
R 215,G 137,B 125
#D7897D

100% 80% 60% 40% 20%

C 45,M 60,Y 75,K 0
R 111,G 81,B 60
#6E513B

100% 80% 60% 40% 20%

4

BACKGROUND Le Ai Le Ai
COLOR
Not Just A Toy Not Just A Toy
ON BLACK
ON DARK Le Ai Le Ai

ON LIGHT Not Just A Toy Not Just A Toy
ON WHITE
Le Ai Le Ai

Not Just A Toy Not Just A Toy

Le Ai Le Ai

Not Just A Toy Not Just A Toy

5

FONT TYPE Comic Sans MS Regular

Comic Sans MS ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890

Comic Sans MS Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890

Comic Sans MS Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890

Comic Sans MS Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890

6

PATTERN
DESIGN

A
B

C

A C
B

C

A
B

B

A
C

Robot A
BC

Car Mobile Animal Wood block

7

NAMECARD
DESIGN

8

NAMECARD
DESIGN

AC
B

A C
B

Le Ai C
Not Just A Toy
A
B

B

Warutta Lao ceo WWW.LENMAI.COM 151/102 Chalong Krung 24 A
097 631 4489 rd.Chalong Krung C
c.Ladkrabang
front
Back

Grid

9

ENVELOPE
DESIGN

10

ENVELOPE
DESIGN

151/102 Chalong Krung 24 rd.Chalong Krung c.Ladkrabang www.LENMAI.com 097 631 4489

Le Ai
Not Just A Toy

Miss. Sis Son

100 Soi Ladkrabang 36

BA

Grid

11

LETTERHEAD
DESIGN

12

LETTERHEAD
DESIGN

Le Ai
Not Just A Toy

12 April 2521
151/102 Chalong Krung 24
rd.Chalong Krung c.Ladkrabang

Dear Mrs. Sis son

How are the things going on? Did something new happen in your life? Having recei
ved your letter, I wanted to answer it immediately. But I was working a lot during
the last two weeks.So I was pressed for time and did not manage to carry out my
In my country spring has already set. It is quite warm and reall all days long. Bein
at work I always imagine myself strolling some parks. I wish you could join me! It
would be funny! Some ago my friend advised me to read a very interesting book. I
would like you to know this author. Are you ready to read good litterature?
Tell me more about your work and free time. Are you satisfied this? What are yo
plans for this summer? Maybe we will be meet one day?

Yours sincerely

warutta laokasaem
ceo

C

A A
B B

C

B A A
B B
A C C
C

Grid

13

APPLICATION
DESIGN

14

APPLICATION A C A C
DESIGN B B

Le Ai C C
Not Just A Toy
A A
Start B B

B B

A A
C C

A C A C
B B

C C

A A
B B

B B

A A
C C

L e A iAB CNot Just A Toy A C
B

C C

A A
B B

B B

A A
C C
Sign in Sign up

A C A C
B B

C C

A A
B B

B B

A A
C C

A C A C
B B

C C

A A
B B

B B

A A
C C

Login

15

APPLICATION
DESIGN

Car

Mobile Animal

About brand Robot Block letters Car ฿199

Le Ai About product

“It is a brand of wooden toys Robots for enhancing development
suitable for children 1-5 years Suitable for children from 1 to 5
when finished playing, can be years
used further by decorating in Side : 5 + 11 cm
different corners of the house.”
1
About brand
Shop for products About product

16

PICTOGRAM
DESIGN

About brand Home Account Basket

Buy Search Next Back

BROCHURE 17
DESIGN

18

BROCHURE
DESIGN

A
B

C

A C
B

C

A
B

B

A
C

A “It is a brand of wooden toys
B

C suitable for children 1-5 years

A C when finished playing, can be
B used further by decorating in

C different corners of the house.” Le Ai
Not Just A Toy
A
B WWW.LENMAI.COM

B

A
C

A
B

C

A C
B

C

A
B

B

A
C

A
B

C

A C
B

C

A
B

19

BROCHURE
DESIGN

PRODUCT USABILITY 2St Priority of use

Robot 1St Priority of use LIVING ROOM
Animail
Mobile Robots for enhancing BEDROOM
Block letters development Such as
bringing it into battle
Car
Used to play as a zoo
simulation.

To hang the crib for LIVING ROOM
lullabies

Bring the letters to OFFICE ROOM
form a word LIVING ROOM

ONE

Play by plowing to move

20

PACKAGING
DESIGN

21

PACKAGING
DESIGN

22

PACKAGING
DESIGN

CONTACT

WWW.LENMAI.COM
097 631 4489
151/102 Chalong Krung 24
rd.Chalong Krung
c.Ladkrabang