Listing Presentation - 317 West 54th Street, Unit 4E

317 West 54th Street, Unit 4E
New York, NY 10019

Prepared for Laura Palau



Our mission is to help everyone
find their place in the world.

A message
from our founder

My earliest inspiration for Compass came from Like you, I understand the importance of choosing
someone I greatly admire who is now an agent at an advisor with the utmost integrity and skill.
Compass: my mother. Growing up, it inspired me to Buying or selling a home is often the most important
see how hard she worked and how much she cared financial decision a person will make in their lifetime;
about the people she served. it can help make the future you imagine for yourself
and your family possible. But it’s also about finding
Today, the thousands of incredible entrepreneurs a property, a neighborhood, a community that makes
who make up our coast-to-coast community of real you feel like you truly belong — which is why at
estate agents continue to inspire me and guide our Compass, we know that the key to selling your home
vision for an industry reimagined at Compass. is to help its next owner fall in love with it, the same
way you did.
We invite only the most talented, highest-integrity
professionals in the country to join Compass and The agents of Compass inspire me daily, but the
then we give them what my mother never had: community we’ve built together is wholly inspired by
the same incredibly high level of support, care, you. I want to thank you for providing this opportunity
and expertise that they provide to sellers like you. to the agent in front of you, and by extension, to all of
us at Compass. Your trust is something we don’t take
Partnering with top technology, business, and lightly and I am personally committed to providing
marketing leaders, we’ve developed a fleet of every resource at our disposal to achieve your goals.
these world-class entrepreneurs to ensure every Our mission is to help everyone find their place in the
step of your experience is seamless. As you’ll find world and we’re honored to help you embark on your
in the pages that follow, we’ve made it our mission next chapter, wherever it may lead.
to invest in our agents so that they can invest in
you, from granting buyers an exclusive first look Sincerely,
at your home to empowering you with interest-free
loans to make improvements to your property for Robert Reffkin
a faster, more lucrative sale. Founder & CEO



The Compass Advantage

Compass takes a tech-driven, personalized approach, combining
a collaborative agent community, in-house creative agency, and
the industry’s most tenured leadership team.

Our leaders hail
from the world's
most innovative
companies:

#1 1.9M+

Our rank as the nation’s Average monthly page
largest independent views on Compass.com
brokerage
$900M+
$4.4B
Our total revenue
Our company to date
valuation, with $1.2B
in financing raised

About Compass

A Nationwide Network

Since our launch in 2012, we’ve been simplifying the real
estate process one community at a time. Today, we have
more than 235 offices extending from coast to coast.

7K+ 120+

Number of Compass Number of
agents nationwide Compass markets

235+ $35B+

Number of Total sales volume
Compass offices to date

About Compass

National Rank

In just six years, Compass has swiftly ascended to become
the nation's #3 brokerage by volume and the #1 largest
independently owned brokerage.*

Rank Compa ny Volume #1
01 NRT LLC $178B+
02 HomeSe rvice s of A meri ca, Inc. $125B+ Largest
03 Compass $28B+ Independent
04 Douglas Elli man Re a l Esta te $26B+ real estate
05 Han na Holdings $17B+ brokerage*
06 Alain Pi nel Real tors $12B+
07 HomeSma rt $10B+ #3
08 William Ra veis Re a l Esta te, Mortgag e, a nd Insu ra nce $10B+
09 Real estate
10 @p rope rties $9B+ brokerage in
$9B+ the nation

*Having partnered with Pacific Union, Compass is now the largest
independent brokerage in the country. Source: REAL Trends

About Compass

Our Regional Success

A look back at how we've
transformed the market.

2012 2014 2016 2017 2018

October June May January February

Ori Allon and Leonard Steinberg, Launches Open Maëlle Gavet, Launches market in
Robert Reffkin America's number House app former Priceline Westchester
found Compass one real estate agent, COO, joins Compass
joins as President August May
November May
July Closes $90M Series Khurrum Malik joins
Opens first NYC D with a reported Updates agent app as CMO; May Matt
office; closes on Closes $42M Series valuation of more Rosenberg joins as
$8M seed round B round of financing than $1 billion July CRO

2013 2015 November Launch
Marketing Center
May February Launches
Collections August
Publically launches Rebrands from
as Urban Compass Urban Compass Madan Nagaldinne
in NYC with Mayor to Compass joins as Chief
Bloomberg People Officer
July
August November
Launches
Launches consumer Valuation tool Compass raises
mobile app $100M in Series
September E round with
September participation from
Closes $60M Series C Fidelity Investments,
Closes $25M Series IVP, and Wellington
A round of financing October
December
Launches fifth market
in the Hamptons; Compass raises
unveils Market app $450M as part of
Series E fundraise,
with participation of
SoftBank Vision Fund

About Compass

Global Presence

Owing to a considered geo-targeting strategy,
Compass listings have a digital presence in
over 50 nations around the world.

3.8B 51 1.7M

Our international Countries to which Unique international
impressions per year Compass syndicates users on compass.com
listings per year
78
1.8M
International real
estate syndication Potential international
portals social impressions
each year

About Compass

Compass Cares

As a company committed to helping everyone
find their place in the world, giving back to our
communities is central to our mission.

“100% of transactions result in
Compass making a donation
back to the community.”

Robert Reffkin, Founder and CEO

Over the next year, we
anticipate contributing
more than $10 million to
better the neighborhoods
we serve.

Compass Cares donations are made to 501(c)(3) nonprofit organizations.
Your gift is tax-deductible as allowed by law.

About Compass

































Compass Concierge Program

Compass covers the upfront cost of select services that can
increase your home's selling price. From deep-cleaning to cosmetic
renovations, we'll work together to elevate your home's value and
create a tailored plan to maximize its potential on the market.

Services may include:
staging
deep-cleaning
organizing
cosmetic renovations
decluttering
landscaping
painting

Selling Your Home | Marketing Your Property









Marketing Your Home Through Compass

Drive interest and buzz by pre-marketing your home on
Compass.com and syndicating to the broker community.*

Create Early Drive Buyer and Get More
Demand Seller Excitement Exposure

Listing your property as a By creating visibility for your Tap into our Google search
Compass Coming Soon can home early on, you can start advertising to build momentum.
build anticipation among engaging your network and We reach prospective buyers
potential buyers and brokers, the agent community faster precisely when they’re
drive up it’s value, and shorten which can help open house searching to help increase
the sales timeline. attendance and maximize traffic for your property.
awareness.

*All listings are simultaneously syndicated to the REBNY RLS. Compass is a licensed real estate broker. All material herein is for informational purposes only, was
compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available
in your region, or that its use will result in the benefits described herein. This is not intended to solicit properties already listed. Equal Housing Opportunity.

Selling Your Home | Marketing Your Property

Sourcing Your Buyer

The next owner of your home could be searching for
properties anywhere. That’s why I’ll pair predictive data with
a multifaceted marketing plan — to ensure your listing is seen
by each and every prospect.

51%

Buyers who found
their home online

30%

Buyers who found
their home by working
with a dedicated
buyer's agent

19%

Buyers who found
their home via signage,
networking, print ads,
or other method

Source:
National Asssociation of Realtors, 2018

Selling Your Home | Marketing Your Property









Email Marketing

Communication plays a critical role in the swift and
successful sale of your home. Compass pairs well-designed
email design with data-driven targeting to ensure your listing
arrives in precisely the right hands.

On the Market Eye-catching design

Our crisp, clean aesthetic
beautifully frames your
images and listing details.

370 East 76th St, Unit B1805 Intelligent targeting

2 Bed | 2 Bath | $1,400,000 A variety of layouts lends itself
to both consumer-facing and
Surrounded by sunlight and open-sky views, this immaculate broker-facing messaging.
corner two-bedroom, two-bathroom with private outdoor
space provides a high-floor sanctuary in a full-service Mobile optimization
Lenox Hill co-op building. No detail was overlooked.
With so many buyers viewing
email on their phone, our scrolls
are designed for both platforms.

Selling Your Home | Marketing Your Property

Social Media

We engage brokers and buyers every day across five dynamic
platforms. With this suite of promotional opportunities, your home
will be spotlighted in a real-time, relatable, and quantifiable way.

7M+

Instagram
impressions in 2018

2M+

Views on Compass
YouTube channel

160K+

Our following across
all social media
platforms

Unmatched Resources Strategic Audiences Dynamic Storytelling

Supported by a dedicated, I have access to an exclusive With listing promotion
in-house social media team, list of social media stars, accounting for 75% of our
I'm able to stay on the putting your home in front company's social content, we
leading of their influential followers. highlight our exclusives with
edge of social media a mix of interior images,
strategy. press mentions, listing videos,
and client features.

Selling Your Home | Marketing Your Property

Advertising

Our in-house media team has fostered relationships
with key print and digital publications. Based on your
buyer profile, I'm able to craft an effective, targeted
campaign strategy unique to your listing.

Selling Your Home | Marketing Your Property

National Advertising

Our in-house media team has fostered relationships with key print
and digital publications. Based on your buyer profile, I'm able to
craft an effective, targeted campaign strategy unique to your
listing.

Selling Your Home | Marketing Your Property

Regional Advertising

Using an array of high-impact opportunities, we put
our listings at the local intersections that matter most.

Print

Wired Wall Street Journal The New York Times

3M 1.3M+ 4.8M
Print readership US circulation Readers
4M
HHI $100K+ 6.4M $189K+
15M Global print audience Median HHI
Total audience
$1.6M+ $283K+
Digital Average HH net worth Average HHI

56M+ 30M 8M 12M
Monthly worldwide Total audience reach Page views Digital readership
multiplatform visitors
$100K+ $100K+ 4M
348M Median HHI Median HHI HHI $100K+
Monthly page views
11.7M 1.3M 15M
$287K Digital readership Unique visitors Total audience
Average HHI

Selling Your Home | Marketing Your Property

Driving Tra c to your Listing

We attract prospective buyers to Compass.com, then
leverage their site activity and saved preferences to
position your listing in front of the right audience.

Your prospective buyer
decides they're interested in
purchasing a property.

They arrive on Compass.com
via paid ads on Google or
Facebook, social media, press
coverage, or organically.

Once on the Compass site,
they determine their search
criteria, including price point,
neighborhood, and desired layout

We track these browsing
preferences and use them to
form your listing's buyer profile.

We then deploy digital listing
campaigns, targeting users
based on these characteristics.

Selling Your Home | Marketing Your Property

Intelligent Digital Marketing

We can promote your listing on platforms like Facebook and
Instagram, using data and industry experience to showcase
your property to the right people at the right time.

Precise We find the most
targeting likely buyers for
your property using
exclusive data.

Optimized We perform continuous
performance testing to deliver the
most successful ads.

In-Depth We track and measure
Analytics the results of every
campaign for continued
optimization.

Why paid advertising matters

Reaches passive buyers
Drives more private tour requests
Brings more open house visitors
Accelerates the transaction timeline
Improves chances of competing offers
Can drive a higher purchase price

Selling Your Home | Marketing Your Property

Overseas Partnerships

Recognizing that your buyer may be sourced abroad,
Compass has forged connections with the key digital
real estate destinations on every continent.

lkeria.com immostreet.com city24.lt morizon.pl darproperty.co.tz
homesales.com.au seloger.com immotop.lu oferty.net thailand-property.com
realestateworld zezoom.fr go853.com kamicasa.pt thailand-property-gate.com
rentbuy.com.au sz-immo.de iproperty.com.my magazinuldecase.ro sokna.tn
willhaben.at xe.com icasas.mx arkadia.com emlaktown.com
imot.bg property852.com mubawab.com arkadia.com bayut.com
realestate.com.kh 99acres.com selektimmo.com domofond.ru rightmove.co.uk
kangalou.com rumah123.com shweproperty.com senegalcity.com bestpropertiesoverseas.co.uk
icasas.cl homehippo.com privateproperty.com.ng imovina.net edenway.co.uk
fang.com myhome.ie propertyindex.com.ng iproperty.com.sg thehouseshop.com
sodichan.com propertysteps.ie zameen.com reality.sk zezoom.co.uk
icasas.com.co homeglobally.com hausples.com.pg persquare.co.za mesto.ua
city24.ee immobiliare.it iproperty.com.ph privateproperty.co.za bestpropertiesoverseas.com
housingparadise.com realestate.co.jp myproperty.ph globaliza.com realtyindexer.com
acheter-louer.fr buyrentkenya.com persquare.com.pg kamicasa.com
cotelittoral.fr city24.lv domy.pl pisos.com
immostreet.ch

Selling Your Home | Marketing Your Property