Digital Coffee Book 2018_Small

Brand. Digital. Strategy. 51

Modern typography Quick links

Emulating the design principles of Nike, PING and other golfing brands, Quick links offer the user quick access to a variety of content, helping to bring
modern and bold typography has been used throughout the brand as well about easy and quick navigation.
as the website.

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Simplistic tables & forms

Forms and tables used on the original sites were overly complicated and
incredibly hard to understand. We simplified the tables to make the scoring a
lot easier to understand and tournaments a lot easier to enter online.

Brand. Digital. Strategy. 53

Fully responsive

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Brand. Digital. Strategy. 55

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Brand. Digital. Strategy. 57

Clean UI

The menu system has been stripped back and designed as a short, extendable bar.

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Brand. Digital. Strategy. 59

Allowing the team to shine

A clean and modern layout was designed for the team members area, with each
member of the team having a dedicated page. This allows the people behind the
projects to shine as much as the projects themselves.

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Brand. Digital. Strategy. 61

Minimal project layout

A minimal approach was taken to offer a brief description of each project, with the
imagery being the main design asset.

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Brand. Digital. Strategy. 63

Fully responsive

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Brand. Digital. Strategy. 65

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Brand. Digital. Strategy. 67

A World Awaits

Easy to use and update tiles have been introduced to allow the client freedom to update
their global recruitment opportunities at any time. Large, landscape photography
was used to entice the user to discover more about TeflHub.

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Brand. Digital. Strategy. 69

Location specific
Instagram campaign

We work with the client to manage
all aspects of their social media.
Artwork to the right was used to
push certain global locations that
the client recruits in.

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Brand. Digital. Strategy. 71

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#AWorldAwaits campaign

A job opportunity Instagram
campaign based around the idea of
travelling the world for a living.

Brand. Digital. Strategy. 73

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Brand. Digital. Strategy. 75

Bringing Cadwaladers to life

An illustrated Cadwaladers island starts the users journey through the site.

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Bespoke typography

Bespoke typography brings character to the site.

Brand. Digital. Strategy. 77

Quirkiness

Quirky elements were used to bring an element of fun to various sections of the site.

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Brand. Digital. Strategy. 79

Bespoke, digital typography & illustration

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shop

image

Ic e Cr e a m

Brand. Digital. Strategy. 81

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Cadwaladers Island illustration

Brand. Digital. Strategy. 83

Icon design

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Brand. Digital. Strategy. 85

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Brand. Digital. Strategy. 87

Clean menu system

We updated the previous menu to a cleaner system, allowing users to identify their
specific area quickly. By speeding up the process, we were able to help users search
for products, add to basket and purchase in a shorter space of time.

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Brand. Digital. Strategy. 89

Fully responsive

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Brand. Digital. Strategy. 91

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Brand. Digital. Strategy. 93

A truly visual user experience

We worked to ensure our client had exactly what they had envisaged for their brand
and more; combining effortless usability with a sleek image led design.

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Sleek menu system

A smooth, sleek menu design that looks great on desktop, tablet and mobile.

Brand. Digital. Strategy. 95

Image led case studies

We wanted the work of Elementi Cucina to be at the forefront of the design. In order
to do this, we used the photography as the main navigational tool within the project
pages.

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Brand. Digital. Strategy. 97

Fully responsive

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Brand. Digital. Strategy. 99

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