Digital Coffee Book 2018_Small

Brand. Digital. Strategy. 1

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Brand. Digital. Strategy. 3

Pontypridd RFC

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Secondary typograpy

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The look and feel of the site is bold through the use of strong traditional typography juxtaposed with a backdrop of slick modern features including
interactive elements and video integration. The site’s new look, feel and features make for a truly representative ‘Digital Home’ that celebrates the club’s
iconic history whilst looking to their prosperous future.

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Homepage

By working closely with the club’s media team, we were able to compile some fantastic footage of the club; both new and
old. This content then went on to form the website banner; providing a truly engaging online experience as soon as you
enter the site. ‘Book Sardis Road’ allows easy and quick access to a new booking system, helping bring more revenue to
the club, along with a quick link to match tickets to help bring more footfall through the gates on match days.

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Simplified site structure

Following feedback from the club’s fans we stripped back the over complicated
structure of the previous website. By simplifying the menu, we could offer fans easy
and quick access to all the club information.

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Cleaner shopping experience

With an over complicated shopping experience being one of the issues of the previous
site, we took a minimal approach. By trimming the fat, this allowed for a seamless
experience, increasing revenue through shirt sales.

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Team page

Clean, modern team pages offer fans an opportunity
to learn more about and navigate through the players.

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Brand. Digital. Strategy. 9

Responsive design

Tablet and mobile design has been introduced to bring
Pontypridd’s new digital home into the modern world.

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Sport lottery app

The app was designed with ease of use and accessibility
in mind to create a simple way to play your club’s
lottery.

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Brand. Digital. Strategy. 15

Push notifications

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Suitable for all screens

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Dynamic app store marketing

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Icon design

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Interactive journey narrative

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Fully responsive

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Icon design

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Interactive journey illustrations fragile indsei

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Cardiff
Central
Quay

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Clean menu system

Introducing a clean menu system allows the fantastic imagery to breathe and be at
the forefront of the experience.

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Original sketches

We utilised original architect sketches as design components throughout the site, as
seen here in the menu.

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Original sketches

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Bite-sized information

The website was designed to inform people of Cardiff and the South Wales area of the
future plans of the historical Brains Brewery development. Rather than bombard the
user with information, we designed the information as bite-sized pieces for an easier
read and experience.

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Fully responsive

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Uncluttered experience

A narrow projects bar remains static to the left of the browser. From here, users can
access Rightacres projects from anywhere, at any time. Titles are placed at the foot
of the window, giving prominence to the photography / renders of Rightacres work.

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Easy to access projects

An image led portfolio allows projects to shine. Accessible from any page at any time.

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Project detail

Large banner images showcase the project imagery. Simple facts and figures are
used with limited text to make the information easier to digest for the users.

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Fully responsive

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Clean navigation The previous sites were difficult to navigate, especially for upcoming events so
we introduced a call to action on the homepage. As the user scrolls, the first
Due to the client wanting to merge two websites into one, we designed a clean, piece of information they discover is an up to date events schedule.
descriptive navigational system that allowed the user to easily find what they
were looking for.

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