Auto 2022

South Africa South Africa World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2019 especially by non-SUV owners
Percentage of respondents who are mistaken
174 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 50% own.** 45%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 64%
believe they 66%
35% 45%market shares4 do not own 2%
(+6 pts) 5%
an SUV
South Africa /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 31%
23%
Toyota
Ford Fortuner non-own. 38%
EcoSport 36%
1 Volkswagen
2 T-Cross SUVs: a stunning success story

3

2020 EV + PHEV 0% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
48%
Monthly new passenger vehicle (NPV) sales Family 28% own.** 99%
oriented 88%
(In thousands of vehicles) 35%
All terrain 27% 93%
70%
2020 2021 non-own.

4040 Comfortable 28% Annual distance driven
23%

Safe 26% own.** 15,308 km
26% 15,251 km

2020 Powerful 25% non-own. 14,911 km
24% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.25 2021 0.30 (+22%) 2022 0.30 (+0%) own.** 56% all 87%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 51%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

In South Africa, SUVs account for one-third of all car sales. Seen as family cars first and foremost, SUVs are admired for their value for money,
with half of non-owners considering buying a vehicle from this category.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Germany Germany World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
575 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 43% own.** 55%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 80%
believe they 66%
35% 45%market shares4 do not own 3%
(+12 pts) 5%
an SUV
Germany /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 24%
23%
Volkswagen
Volkswagen Tiguan non-own. 61%
T-Roc 36%
1 Mercedes
2 GLC/GLK SUVs: a stunning success story

3

2020 EV + PHEV 13.5% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
35%
All terrain 27% 79%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Powerful 33% 47%
24% 70%
2020 2021 non-own.

353050 Family oriented 23% Annual distance driven
28%

Safe 21% own.** 13,848 km
26% 15,251 km

171575 Comfortable 21% non-own. 12,346 km
23% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 2.92 2021 2.68 (-8%) 2022 2.68 (+0%) own.** 55% all 57%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 19%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Germany retains a strong attachment to the saloon car, whose silhouette is emblematic of its premium car manufacturers. SUVs are less prevalent
here than in many of the other countries surveyed, as well as drawing stronger criticism, especially from non-owners.
Nonetheless, SUV sales are growing, driven by the extensive ranges of domestic carmakers.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Belgium Belgium World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
508 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 39% own.** 45%
believe they 45% 50%
own an SUV

2020 SUV 42% 45%(+15 pts) of those who non-own. 70%
market shares4 believe they 66%
Belgium /2015 World do not own 3%
5% Percentage of respondents who believe that
an SUV SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 25%
23%
Volvo
Renault XC40 non-own. 44%
Captur 36%
1 BMW
2 X1 SUVs: a stunning success story

3

2020 EV + PHEV 11.2% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
27%
Monthly new passenger vehicle (NPV) sales Family 28% own.** 82%
oriented 88%
(In thousands of vehicles) 25%
Safe 26% 54%
70%
2020 2021 non-own.

6060 Comfortable 23% Annual distance driven
23%

Powerful 22% own.** 15,358 km
24% 15,251 km

3030 All terrain 22% non-own. 13,378 km
27% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.43 2021 0.38 (-12%) 2022 0.38 (00%) own.** 49% all 58%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 19%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Like in most other European countries, the market share of SUVs in Belgium has increased sharply in recent years. However, the Belgians are fairly
critical of this type of vehicle and purchase intentions are low, even among existing SUV owners.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Brazil Brazil World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
275 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 68% own.** 50%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 61%
believe they 66%
26% 45%market shares4 do not own 1%
(+0 pts) 5%
an SUV
Brazil /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 19%
23%
Volkswagen
Jeep T-Cross non-own. 16%
Renegade 36%
Fiat
21 Toro SUVs: a stunning success story

3

2020 EV + PHEV 0% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
33%
Comfortable 23% 92%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Family oriented 31% 76%
28% 70%
2020 2021 non-own.

202000 Safe 27% Annual distance driven
26%

All terrain 24% own.** 16,981 km
27% 15,251 km

101000 Pleasant 23% non-own. 16,228 km
to drive 16% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 1.62 2021 1.59 (-2%) 2022 1.59 (+0%) own.** 67% all 92%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 52%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Brazil is one of the few countries in this study where the market share of SUVs, which is relatively small, has not increased in recent years.
Chosen for their practicality rather than their style, purchase intentions for these vehicles are nonetheless high, even among non-owners.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

China China World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2018 especially by non-SUV owners
Percentage of respondents who are mistaken
90 vehicles about the type of vehicle they own Percentage of respondents who believe that
criticisms of SUVs are justified
per 1,000 inhabitants
of those who 41% own.** 60%
(World: 182 in 2015) believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 69%
believe they 66%
48% 45%market shares4 do not own 18%
(+12 pts) 5%
an SUV
China /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 23%
23%
Great Wall
Chang’an Haval H6 non-own. 39%
CS75 36%
1 Honda
2 CR-V SUVs: a stunning success story

3

2020 EV + PHEV 5.7% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
28%
Safe 26% 97%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Powerful 22% 88%
24% 70%
2020 2021 non-own.

2,5200000 Family oriented 22% Annual distance driven
28%

All terrain 21% own.** 14,766 km
27% 15,251 km

1,2107050 Durable 20% non-own. 13,983 km
9% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 20.14 2021 20.82 (+3%) 2022 20.82 (+0%) own.** 65% all 87%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 43%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Even in China, where the three-box saloon has traditionally been a mark of status, SUVs now occupy a prominent position, both in terms of sales
and purchase intentions. Given that the motorization rate is still low, the potential of SUVs is considerable.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Spain Spain World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
533 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 37% own.** 43%
believe they 45% 50%
own an SUV

2020 SUV 43% 45%(+16 pts) of those who non-own. 55%
market shares4 Spain /2015 World believe they 66%
do not own 4%
5% Percentage of respondents who believe that
an SUV SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 19%
23%
Nissan
Seat Qashqai non-own. 25%
Arona 36%
1 Peugeot
2 3008 SUVs: a stunning success story

3

2020 EV + PHEV 5% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
29%
All terrain 27% 88%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Safe 29% 70%
26% 70%
2020 2021 non-own.

151050 Family oriented 24% Annual distance driven
28%

Powerful 20% own.** 16,446 km
24% 15,251 km

7575 Comfortable 19% non-own. 12,634 km
23% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.85 2021 0.84 (-1%) 2022 0.84 (+0%) own.** 64% all 82%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 26%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

SUV sales have risen rapidly in Spain over the last few years. There is considerably less criticism of SUVs here than in other countries.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

United States United States World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2018 especially by non-SUV owners
Percentage of respondents who are mistaken
767 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 29% own.** 41%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 69%
believe they 66%
52% 44%market shares4 do not own 8%
(+14 pts) 5%
an SUV
United States /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 29%
23%
Toyota
Honda RAV4 non-own. 41%
CRV 36%
1 Chevrolet
2 Equinox SUVs: a stunning success story

3

2020 EV + PHEV 2% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
35%
Safe 26% 94%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Comfortable 30% 80%
23% 70%
2020 2021 non-own.

20200000 Family oriented 29% Annual distance driven
28%

Practical 20% own.** 16,133 km
16% 15,251 km

1,0100000 Pleasant 17% non-own. 14,795 km
to drive 16% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 14.47 2021 15.27 (+5%) 2022 15.27 (+0%) own.** 67% all 79%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 33%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

In the United States, the land of cars and wide open spaces, the SUV is king, accounting for over half of all sales.
Yet, the Americans are relatively sensitive to the criticisms levelled at SUVs, particularly with regard to pollution. While intentions to purchase
this category of vehicle remain high, it is quite possible that the segment’s growth will experience a slowdown over the coming years.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

France France World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
570 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 34% own.** 42%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 70%
believe they 66%
40% 45%market shares4 do not own 4%
(+9 pts) 5%
an SUV
France /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 22%
23%
Peugeot
Renault 2008 non-own. 47%
Captur 36%
1 Peugeot
2 3008 SUVs: a stunning success story

3

2020 EV + PHEV 11.3% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
26%
Comfortable 23% 77%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Family oriented 26% 52%
28% 70%
2020 2021 non-own.

303000 Safe 23% Annual distance driven
26%

Practical 19% own.** 14,424 km
16% 15,251 km

151050 Trendy 18% non-own. 12,538 km
9% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 1.65 2021 1.63 (-1%) 2022 1.63 (+00%) own.** 60% all 59%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 19%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Even in France, the birthplace of the MPV, SUVs have become the number one body style in terms of desirability. Domestic manufacturers have
adjusted their ranges and their vehicles are now the best-selling models in this market segment. Neither criticism, sometimes virulent, nor the
mention of specific taxes or even sales restrictions are enough to undermine the SUV’s success.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Italy Italy World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
655 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 22% own.** 61%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 71%
believe they 66%
40% 45%market shares4 do not own 5%
(+15 pts) 5%
an SUV
Italy /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 28%
23%
Fiat
Jeep 500X non-own. 38%
Renegade 36%
1 Renault
2 Captur SUVs: a stunning success story

3

2020 EV + PHEV 4.3% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
41%
All terrain 27% 74%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Safe 35% 61%
26% 70%
2020 2021 non-own.

202000 Family oriented 29% Annual distance driven
28%

Comfortable 28% own.** 17,514 km
23% 15,251 km

101000 Powerful 22% non-own. 14,324 km
24% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 1.38 2021 1.47 (+6%) 2022 1.47 (+0%) own.** 61% all 81%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 22%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

In Italy, a country whose city cars have traditionally been very popular, the SUV is also enjoying an impressive and ever increasing level of success.
Much like in the domestic car market as a whole, the most compact SUVs tend to achieve the highest sales.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Japan Japan World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2017 especially by non-SUV owners
Percentage of respondents who are mistaken
488 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 50% own.** 50%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 65%
believe they 66%
36% 45%market shares4 do not own 2%
(+1 pt) 5%
an SUV
Japan /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 25%
23%
Toyota
Toyota Raize non-own. 27%
Harrier 36%
1 Toyota
2 RAV4 SUVs: a stunning success story

3

2020 EV + PHEV 0.6% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
38%
All terrain 27% 87%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Powerful 34% 71%
24% 70%
2020 2021 non-own.

606000 Practical 19% Annual distance driven
16%

Sporty 14% own.** 13,582 km
11% 15,251 km

303000 Safe 14% non-own. 10,824 km
26% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 3.81 2021 3.7 (-3%) 2022 3.7 (+0%) own.** 56% all 79%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 15%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

In Japan, where domestic manufacturers have been producing market-leading SUVs for many years, the category’s market share is quite stable and
comparatively moderate. Domestic carmakers, which had previously led the way in hybrid technology, are lagging behind when it comes to electric
vehicles, whose market share is tiny.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Mexico Mexico World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2020 especially by non-SUV owners
Percentage of respondents who are mistaken
264 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 62% own.** 46%
believe they 45% 50%
own an SUV

2020 SUV 19% 45%(+4 pts) of those who non-own. 51%
market shares4 believe they 66%
Mexico /2015 World do not own 4%
5% Percentage of respondents who believe that
an SUV SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 11%
23%

Honda CR-V Kia seltos non-own. 15%
36%
2 1 Honda HR-V
SUVs: a stunning success story
3

2020 EV + PHEV 0.3% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
40%
Monthly new passenger vehicle (NPV) sales Family 28% own.** 98%
oriented 88%
(In thousands of vehicles) 26%
Safe 26% 89%
70%
2020 2021 non-own.

7070 Comfortable 25% Annual distance driven
23%

Powerful 22% own.** 17,209 km
24% 15,251 km

3535 An 19% non-own. 15,068 km
appealing 10% 13,506 km

design

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.53 2021 0.54 (+2%) 2022 0.54 (+0%) own.** 62% all 91%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 41%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

In Mexico, one in every five cars sold is an SUV, the lowest market share of all the countries surveyed. And yet, this is a category that is lauded for
the value for money it offers. If the purchase intentions expressed materialise, SUVs will make greater headway.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Norway Norway World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2018 especially by non-SUV owners
Percentage of respondents who are mistaken
516 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 30% own.** 50%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 64%
believe they 66%
35% 45%market shares4 do not own 6%
(+12 pts) 5%
an SUV
Norway /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 23%
23%
Audi
Hyundai E-Tron non-own. 39%
Kona 36%
1 Toyota
2 RAV4 SUVs: a stunning success story

3

2020 EV + PHEV 74.8% A vehicle with solid values... ... and offering good value for money
market shares3
4.6% Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
33%
Powerful 24% 83%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) All terrain 32% 69%
27% 70%
2020 2021 non-own.

3030 Safe 25% Annual distance driven
26%

Practical 23% own.** 14,158 km
16% 15,251 km

1515 Family 20% non-own. 12,248 km
oriented 28% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.14 2021 0.17 (+17%) 2022 0.17 (+0%) own.** 62% all 65%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 28%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Three-quarters of the vehicles sold in Norway are electric, so it is no surprise that the best-selling SUV is the Audi E-tron.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Netherlands Netherlands World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
517 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 41% own.** 54%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 74%
believe they 66%
33% 45%market shares4 do not own 6%
(+14 pts) 5%
an SUV
Netherlands /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 31%
23%
Kia
Hyundai Niro non-own. 48%
Kona 36%
1 Volvo
2 XC40 SUVs: a stunning success story

3

2020 EV + PHEV 25% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
33%
Monthly new passenger vehicle (NPV) sales Family 28% own.** 82%
oriented 88%
(In thousands of vehicles) 31%
Powerful 24% 56%
70%
2020 2021 non-own.

5050 Safe 27% Annual distance driven
26%

All terrain 23% own.** 14,018 km
27% 15,251 km

2525 Comfortable 22% non-own. 13,410 km
23% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.36 2021 0.32 (-9%) 2022 0.32 (+0%) own.** 52% all 62%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 12%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

SUVs have a strong presence in the land of the bicycle. However, they attract more criticism in the Netherlands than elsewhere, particularly from
non-SUV owners, few of whom are considering purchasing one as their next car.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Poland Poland World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
642 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 58% own.** 55%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 58%
believe they 66%
36% 45%market shares4 do not own 3%
(+9 pts) 5%
an SUV
Poland /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 24%
23%
Dacia
Toyota Duster non-own. 24%
RAV4 36%
1 Toyota
2 C-HR SUVs: a stunning success story

3

2020 EV + PHEV 0.8% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
29%
All terrain 27% 93%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Powerful 28% 84%
24% 70%
2020 2021 non-own.

6060 Family oriented 23% Annual distance driven
28%

Comfortable 23% own.** 15,736 km
23% 15,251 km

3030 Durable 22% non-own. 13,750 km
9% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.43 2021 0.46 (+6%) 2022 0.46 (+0%) own.** 50% all 91%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 22%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Along with Italy, Poland is the European country with the highest level of car ownership. SUVs enjoy a decent market share and the value for
money they offer is appealing to Poles, with the Dacia Duster taking the top spot in terms of sales.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Portugal Portugal World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2021 especially by non-SUV owners
Percentage of respondents who are mistaken
506 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 49% own.** 48%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 60%
believe they 66%
28% 45%market shares4 do not own 3%
(+11 pts) 5%
an SUV
Portugal /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 18%
23%
Peugeot
Renault 2008 non-own. 27%
Captur 36%
1 Hyundai
2 Kauai (Kona) SUVs: a stunning success story

3

2020 EV + PHEV 13.8% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
41%
Monthly new passenger vehicle (NPV) sales Family 28% own.** 85%
oriented 88%
(In thousands of vehicles) 31%
Comfortable 23% 62%
70%
2020 2021 non-own.

2020 Safe 26% Annual distance driven
26%

All terrain 23% own.** 14,132 km
27% 15,251 km

1010 Practical 18% non-own. 12,348 km
16% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.15 2021 0.14 (-2%) 2022 0.14 (+0%) own.** 55% all 81%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 24%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Portugal is one of the European countries where the market share of SUVs is the lowest. Like in Italy, the most compact SUVs achieve the highest
sales.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

United Kingdom United Kingdom World All countries covered by the
survey

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2018 especially by non-SUV owners
Percentage of respondents who are mistaken
488 vehicles about the type of vehicle they own Percentage of respondents who believe that
per 1,000 inhabitants criticisms of SUVs are justified
(World: 182 in 2015)
of those who 49% own.** 47%
believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 84%
believe they 66%
41% 45%market shares4 do not own 5%
(+15 pts) 5%
an SUV
United Kingdom /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 26%
23%
Nissan
Ford Qashqai non-own. 55%
Puma 36%
1 Volvo
2 XC40 SUVs: a stunning success story

3

2020 EV + PHEV 11.3% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
29%
Monthly new passenger vehicle (NPV) sales Family 28% own.** 83%
oriented 88%
(In thousands of vehicles) 23%
All terrain 27% 54%
70%
2020 2021 non-own.

303050 Safe 21% Annual distance driven
26%

Comfortable 20% own.** 12,418 km
23% 15,251 km

151075 Powerful 19% non-own. 11,401 km
24% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 1.63 2021 1.58 (-3%) 2022 1.58 (+00%) own.** 68% all 70%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 15%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

The SUV market is growing fast in the UK. However, there is a clear divide between owners and non-owners of SUVs, with the latter being very
critical of these vehicles and voicing their reluctance to acquire one.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

Turkey Turkey World All countries surveyed

What place do cars hold? SUV: three divisive letters

Motorization rate1 A body style some find hard to identify... ... and which is sometimes criticised,
2018 especially by non-SUV owners
Percentage of respondents who are mistaken
151 vehicles about the type of vehicle they own Percentage of respondents who believe that
criticisms of SUVs are justified
per 1,000 inhabitants
of those who 61% own.** 48%
(World: 182 in 2015) believe they 45% 50%
own an SUV

2020 SUV of those who non-own. 60%
believe they 66%
28% 45%market shares4 do not own 3%
(-5 pts) 5%
an SUV
Turkey /2015 World Percentage of respondents who believe that
SUVs pollute more than other vehicles

TOP 3 best-selling SUVs in 20204 own.** 13%
23%
Dacia
Hyundai Duster non-own. 25%
Tucson 36%
1 Peugeot
2 3008 SUVs: a stunning success story

3

2020 EV + PHEV 0.3% A vehicle with solid values... ... and offering good value for money
market shares3 4.6%
Top 5 characteristics associated with SUVs Percentage of respondents who consider that
SUVs offer good value for money
38%
Safe 26% 96%
88%
Monthly new passenger vehicle (NPV) sales own.**

(In thousands of vehicles) Powerful 29% 85%
24% 70%
2020 2021 non-own.

101000 All terrain 28% Annual distance driven
27%

Comfortable 25% own.** 17,235 km
23% 15,251 km

5050 Family 15% non-own. 15,420 km
oriented 28% 13,506 km

00 J F M A M J J A S O N D The growth in sales is set to continue
J FMAM J J A S OND
Many are considering choosing an SUV as their … especially since they believe that going
Market forecasts (In millions of new passenger vehicles) next car... electric should mean that SUVs pollute less

2020 0.61 2021 0.58 (-4%) 2022 0.58 (+0%) own.** 67% all 89%
60% 77%
The 2022 forecast is contingent on microchip supplies returning to normal,
but it is difficult to predict when this will occur. If this were to happen at non-own. 45%
the end of 2022, the market would remain at a similar level to 2021. 29%

SUMMARY

Turkey is the only country in our survey where the (relatively modest) market share of SUVs is contracting. But this could soon change, as
intentions to purchase SUVs are high. This is a category of vehicle admired for the value for money it offers.

* Countries covered by L’Observatoire Cetelem de l’Automobile. ** own.: SUV owners. non-own.: non-SUV owners
Sources: 1 ACEA. 2 OICA. 3 IEA. 4 Statista. 5 Autoways.

PARTNERS &
METHODOLOGY

The economic and marketing analyses, as well as the forecasts, were performed in conjunction with the
survey and consulting firm C-Ways, a specialist in Anticipation Marketing.
Quantitative consumer interviews were conducted by Harris Interactive on 3-20 September 2021 in 17
countries: Belgium, Brazil, China, France, Germany, Italy, Japan, Mexico, Netherlands, Norway, Poland,
Portugal, South Africa, Spain, United Kingdom, United States and Turkey. In total, 11,000 individuals
were interviewed online (CAWI method). These individuals, aged 18 to 65, were drawn from national
samples representative of each country. The quota method was employed to ensure that the sample was
representative (gender and age). 3,000 interviews were conducted in France and 500 in each of the other
countries.

Co-authored by: Luc Charbonnier and C-Ways
Editorial coordination: Patricia Bosc
Design: © Altavia Cosmic
Illustrations: Altavia Cosmic, Shutterstock

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