ICM560 - DIGITAL ASSET MANAGEMENT PREPARED BY : NURUL FARISAH BINTI ABD SHUKOR STUDENT ID: 2022845132 GROUP : CDIM2494A PREPARED FOR : DR HASLINDA BINTI HUSAINI
Me, Nurul Farisah binti Abd Shukor is a 4th semester student of Bachelor of Information Science (honors) Information Content Management at UiTM Puncak Perdana. I was born at Tengku Ampuan Rahimah Hospital, Klang and now resides in Muar, Johor. In my last education, I continued my studies in the Malaysian Higher Education Certificate at Muar, Johor from 2020 until 2022. Learning at the degree level is indeed difficult but it is fun because our involvement is not only in the academic field, but also in the co-curricular field. At university, I was active in the internal association Information Content Society (iCONS) as the head of welfare exco. I have run various activities including iCONS Level Up and CONTENT Riang Raya. "Lessons in life will be repeated until they are learned." This verse is always a motivation for me to continue trying to achieve my desire in everything I do without giving up. Thank you for reading my work. All information has been taken from valid and convincing sources such as academic journals, articles and so on. Visit me at : Instagram : farisahhh._ Email : [email protected] Location : UiTM Puncak Perdana Farisah Digital Asset Media and Management Nurul Farisah | CDIM2494A Author’s Profile NICE TO MEET YOU! Sincerely :
Digital Asset Management (DAM) solutions offer organizations a centralized platform for storing, organizing, and retrieving digital assets such as photographs, videos, and documents. DAM systems make it easy for users to find and access the correct assets at the right time by using metadata tagging, version control, and rights management tools. Implementing a DAM system may provide considerable benefits to organizations, such as greater workflow efficiency, higher brand consistency, less time spent looking for assets, and increased productivity. Furthermore, DAM systems enable team collaboration by offering a single source of truth for all digital assets, resulting in improved communication and innovation. Digital Asset Media and Management Nurul Farisah | CDIM2494A Abstract
Digital Asset Management 01 Digital Asset Management Issues and Challenges in Malaysia 10-11 Digital Asset Management in Business 02-05 Digital Asset Management Success Key Elements 12-13 Digital Asset Management Job Descriptions and Requirements 06-09 Conclusion 14-15 Table of Contents Digital Asset Media and Management Nurul Farisah | CDIM2494A References Appendix Introduction 16 17 18
Digital Asset Management (DAM) is a system that allows businesses to store, organize, manage, and retrieve digital assets including photographs, videos, documents, and multimedia files in a centralized and efficient manner. DAM systems offer a safe and systematic approach to storing and distributing digital assets, making it easier for users to find the correct files when they need them. With the exponential expansion of digital information in today's digital ecosystem, DAM has become increasingly vital for organizations of all sizes and sectors. Implementing a DAM system allows organizations to streamline workflows, boost team communication, maintain brand integrity, and increase overall productivity. Metadata tagging, version control, rights management, search and retrieval functionality, automated processes, and interaction with other software tools like as content management systems (CMS) and marketing automation platforms are common DAM system characteristics. Overall, digital asset management is critical for organizations to successfully manage their rising digital content libraries, optimize their marketing and branding activities, and ultimately create superior business results. Digital Asset Media and Management Nurul Farisah | CDIM2494A 01 INTRODUCTION
Digital Asset Management Digital Asset Media and Management Nurul Farisah | CDIM2494A
Introduction 2.0 Gaps in Current Practices Okwori, Viklander, and Hedström (2024), investigate the complexities of data integration in the asset management of municipal pipe networks in Sweden. The study emphasizes the necessity of effective data integration for better management and maintenance of these vital assets. As municipalities face growing pressure to maintain ageing pipe networks while controlling costs and assuring service dependability, this study investigates the difficulties, gaps, and possible drivers of better data integration methods. Digital Asset Media and Management Nurul Farisah | CDIM2494A 02 ARTICLE 1 1.0 Challenges in Data Integration The survey found that data fragmentation is the biggest challenge in data integration. Municipalities often use separate systems for different asset management tasks like maintenance scheduling, incident reporting, and performance monitoring. This separation results in fragmented data, making it difficult to get a complete view of the network. Consequently, thorough analyses and informed decisions are hindered. The problem is made worse by the lack of standardized data formats and communication protocols. Different systems often use incompatible proprietary formats and interfaces, making it hard to combine or compare data from different sources, which reduces the effectiveness of asset management. Data Quality and Consistency Establishing standards for data collection, processing, and maintenance is essential for ensuring the dependability of integrated data. Inconsistent data quality across various systems is a significant barrier to effective data integration.
Digital Asset Media and Management Nurul Farisah | CDIM2494A 03 Policies requiring data sharing and collaboration among municipalities can help boost data integration. Collaboration and Knowledge Sharing Increased collaboration among municipalities can help share best practices and innovative solutions. Creating platforms for sharing experiences and successful case studies can improve data integration. Working together can also lead to shared standards and protocols, enhancing interoperability. Interoperability The main problem is that different data management systems used by municipalities are not compatible with each other. This causes data divisions and inefficiencies. Developing technologies that can easily work together is essential for effective data integration. Resource Constraints A lot of governments suffer resource limits, limiting their capacity to invest in modern data integration solutions. Financial constraints, as well as a lack of technical skills and personnel, hinder the ability to create and manage integrated data systems. Addressing these resource limits is crucial to improving data integration. 3.0 Potential Drivers for Improvement Technological Advancements Advances in technology, such as the Internet of Things (IoT), big data analytics, and artificial intelligence (AI), provide new potential to improve data integration. IoT devices may collect real-time data on the health and performance of pipe networks, allowing for more accurate and timely insights. Big data analytics and artificial intelligence (AI) may assist in processing and analyzing enormous amounts of data, discovering trends, and forecasting possible difficulties. Policy and Regulatory Support Supportive rules and regulations can help to promote standardized data formats and integration practices. Regulatory frameworks can encourage towns to use best practices and invest in data integration technology. Conclusion Okwori, Viklander, and Hedström (2024) found that data integration is crucial in the asset management of municipal pipe networks in Sweden. While there are considerable hurdles and limitations, such as data fragmentation, lack of interoperability, and resource limits, there are also potential drivers and areas for progress. Technological improvements, supporting rules and regulations, and increasing cooperation and information sharing are all important aspects in achieving improved data integration. By harnessing these factors, municipalities may improve their data integration methods, resulting in more efficient and sustainable pipe network management.
Digital Asset Media and Management Nurul Farisah | CDIM2494A 04 ARTICLE 2 Introduction The development of technology has had a huge influence on several sectors, including film animation and game creation. With China's rapid economic and technical expansion, the production of high-quality cinema and television works has increased, accelerating economic development. This article investigates the role of gaming engines in the design and execution of film and television animation. It also presents a digital asset management system based on CAD (Computer-Aided Design) software that improves the efficiency and quality of production. Game engines, renowned for their tremendous capabilities, are transforming cinema and television production. They speed up and lower the cost of animation development by minimising the repetitive chores associated with traditional approaches. The article uses "Pipi's Creation" to demonstrate how gaming engines may expedite the whole animation process, from scripting and scene setup to camera work and character motions. This integration increases flexibility and creativity while overcoming the restrictions of traditional animation approaches. The Role of Game Engines in Animation Digital Asset Management System Organization Digital assets are organized systematically, making them easier to manage to access at various phases of production. Efficiency The technology automates several procedures, reducing the time and effort necessary to create high-quality animations. Consistency It assures that all digital assets have the same quality and compatibility, which is critical for sustaining high production standards. Figure 1: Development of a DAM system based on 3D CAD software.
Methodology Digital Asset Media and Management Nurul Farisah | CDIM2494A 05 Comparative Benefits of CAD-Based Animation According to the study, CAD and game engines provide significant advantages over traditional animation methods, including increased efficiency by automating manual processes, improved quality through precise and flexible tools for detailed animations, lower costs due to streamlined production, and greater creativity by enabling innovative and experimental techniques and styles. The foundation for implementing the animation development process using CAD. Motion Trajectory Determination Before creating 3D animations, the motion trajectories of objects are determined. This stage is critical since it determines the direction and shape of the object's motion. 3D Data Creation This data comprises the objects' motion paths and actions, which are used to create and show the final animation. Constraint-Based Motion Planning Assembly constraint relationships can be used to develop animation motion paths. These limitations ensure that the motion of 3D solid models follows physical rules. The incorporation of CAD technology and game engines into film animation and game creation marks a key milestone in the industry. The digital asset management system created as part of this study provides a solid solution for managing the complex and large digital assets involved in these creative processes. By implementing these technologies, the animation business may increase efficiency, quality, and creativity, resulting in continued economic and technical advancement. The article emphasises the need of continued research and development in realising these technologies' full potential for revolutionising the landscape of cinematic animation and game development. Conclusion Figure 2: Framework of the animation development process based on CAD
Digital Asset Management in Business Digital Asset Media and Management Nurul Farisah | CDIM2494A
Digital Asset Media and Management Nurul Farisah | CDIM2494A 06 CASE STUDY 1 HOW ?
Digital Asset Media and Management Nurul Farisah | CDIM2494A 07 CASE STUDY 1 WHAT ? WHEN ? WHY ? WHO ? HOW ? The Italian insurance firm has used many digital transformation techniques in order to adapt to new insurance technology. In addition, it is employing InsurTech companies to enhance its digital capabilities and optimise operations. The emphasis is on internal innovation, collaboration with startups, and investments in digital technologies to boost consumer engagement and operational efficiency. The management and staff of the Italian insurance firm are thinking and inventing new ideas. Clients are interviewed to better understand their requirements and preferences. InsurTech startups offer technological solutions that are incorporated into a company's operations. The goal of digital transformation is to expand a company's product offering, streamline procedures, and improve the customer experience. Using new technologies, the firm hopes to remain competitive in the changing insurance industry, address cyber issues, and meet the growing demand for digital services. The transformation process timetable is not clearly stated, although it includes several stages of creativity and cooperation. Initial phases include client interviews and staff brainstorming meetings, followed by prototype development and startup partnership formation. The process is constant, with new technologies being evaluated and adapted as they emerge. The company's digital transformation approach entails promoting employee creativity, collaborating with InsurTech companies through Plug and Play in Munich, investing in advanced technology firms, and creating user-friendly prototypes based on customer and staff input.
Digital Asset Media and Management Nurul Farisah | CDIM2494A 08 CASE STUDY 2 HOW ?
Digital Asset Media and Management Nurul Farisah | CDIM2494A 09 CASE STUDY 2 WHAT ? WHEN ? WHY ? WHO ? HOW ? Padini Holdings Bhd is a leading Malaysian fashion retailer, known for its multi-brand labels including Brands Outlet and Padini Concept Store, which offer a variety of products such as apparel, shoes, and accessories. Padini plans to expand its market presence into China, one of the fastest-growing and largest retail markets in the world. Padini's expansion into China comprises several major organisations. Management and investors make decisions and supply funding. The target market is Chinese consumers, particularly the growing middle class. Local producers and designers help to customise products depending on local tastes. Employees in China, both current and new, put the strategy into action. These organisations are crucial to Padini's development in China. Padini aims to join the Chinese market because it is rapidly becoming the world's largest retail market, with a growing middle class and increased consumer spending. Padini's expansion into China would also assist to minimise its dependency on Southeast Asia while increasing sales and revenue, therefore helping overall growth and financial health. Padini has been aiming for larger foreign sales since 2004, but a clear strategy for accessing the Chinese market is being developed to capitalise on current economic conditions and market potential. The strategy plan's schedule includes extensive market study, local partnership formation, and the start of marketing initiatives targeted at Chinese customers. Padini plans to enter the Chinese market by targeting middleincome consumers with trendy, affordable fashion. They will conduct local research and run marketing campaigns using traditional and digital media. Partnerships with local manufacturers will help create quality products suited to Chinese tastes, while using eco-friendly materials to appeal to environmentally conscious shoppers.
Digital Asset Management Job Descriptions & Requirements Digital Asset Media and Management Nurul Farisah | CDIM2494A
Digital Asset Media and Management Nurul Farisah | CDIM2494A Job Descriptions and Requirements 10 The responsibilities include creating, developing, and implementing digital content to increase website traffic, social media impressions, and engagement. This entails providing unique material for multiple social media channels, aiding the Digital Marketing team with creatives and content assets, establishing content calendars, and creating compelling content to boost brand recognition and website traffic. Responsibilities also include designing graphics, editing photos/videos to engage the target audience, recommending creative digital content methods, and ensuring that all deliverables are done on schedule. JOB DESCRIPTION REQUIREMENTS The ideal applicant will have a certificate or bachelor's degree in a comparable profession, excellent writing and editing abilities in Malay, Mandarin, and English, and at least one year of experience in digital marketing, social media, and content production. They should be proficient in project management, multitasking, decision-making, and communication, as well as have a track record of successful digital marketing tactics. Proficiency with content management systems, Canva, and social media platforms is required, as is attention to detail and the ability to work both independently and cooperatively. Preferred age is under 35.
Digital Asset Media and Management Nurul Farisah | CDIM2494A Job Descriptions and Requirements 11 The Graphic Designer Cum Content Writer is a key member of the Corporate Brand & Communication Department, contributing to the visual expression of the organization's brand identity, message, and initiatives across several platforms. He/she assists the department in shaping and sustaining the organization's reputation, promoting its brand and values, and cultivating favorable stakeholder connections to achieve overall business objectives. Earn a diploma or equivalent in graphic design, visual communication, or a related discipline. Graphic designers with 1-5 years of experience, as well as recent grads with a passion, are welcome to apply. Adobe Creative Suite skills (Photoshop, Illustrator, and InDesign). A solid knowledge of typography, color theory, and layout concepts. Knowledge of print manufacturing procedures and standards. Strong creative thinking abilities and the capacity to cooperate successfully. Exceptional attention to detail and problem-solving abilities. JOB DESCRIPTION REQUIREMENTS
Digital Asset Management Issues and Challenges in Malaysia Digital Asset Media and Management Nurul Farisah | CDIM2494A
1.0 Digital Asset Exchange Digital asset exchanges must stick to licensing standards established by regulatory authorities such as the Securities Commission Malaysia (SC). This involves ensuring anti-money laundering (AML) and counter-terrorist financing (CFT) compliance. According to Capital Markets Malaysia, 2023, the Shariah Advisory Council (SAC) of the Securities Commission Malaysia (SC) stated in July 2020 that it would be allowed to invest and trade digital currencies and digital tokens on registered digital asset exchanges (DAXs) that met the SAC's ruling. This acknowledged the significance of digitization in the capital market and its growing popularity among market players. In essence, the SAC has determined that digital assets are considered assets under Shariah law . Digital Asset Media and Management Nurul Farisah | CDIM2494A 12 Issues On Managing Digital Asset in Malaysia 2.0 Cybersecurity Threats With the growth of cyberattacks, securing digital assets has become a big concern. Organizations must invest in strong cybersecurity solutions to protect sensitive data from breaches and unauthorized access. Malaysia experienced plenty cyber assaults, including the loss of 22.5 million personal data from a national register and a payment gateway data leak (Akmal Annuar, 2023). In the same year, hackers gained access to a payroll system, obtaining roughly two million pay stubs and tax papers, totaling up to 188.75 gigabytes. This organization, dubbed as the "grey hat cyber security organization," identified the system's flaws.
Regulatory uncertainty emerges when the legal framework controlling digital assets is unclear or often changes. This makes it difficult for organization's to stay compliant with current legislation and may discourage investment in digital asset management solutions. For Example : Companies dealing with cryptocurrency must manage the Securities Commission Malaysia (SC)'s evolving laws. New standards for regulating Initial Coin Offerings (ICOs) and digital asset exchanges can generate ambiguity, forcing firms to be hesitant to fully engage with digital assets for fear of potential legal concerns. Digital Asset Media and Management Nurul Farisah | CDIM2494A 13 Challenges on Managing Digital Asset in Malaysia 1.0 Regulatory Uncertainty 2.0 Legacy System Many organizations continue to utilize antiquated systems that are incompatible with new digital asset management solutions. Upgrading these systems may be expensive and complicated. For Example : Traditional sectors, such as manufacturing, frequently rely on outdated systems. Upgrading to contemporary digital asset management solutions requires substantial investment and may interrupt business.
Digital Asset Management Success Key Elements Digital Asset Media and Management Nurul Farisah | CDIM2494A
Digital Asset Media and Management Nurul Farisah | CDIM2494A 14 Selection of an Appropriate DAM System Advanced Features and Usability Scalability and Flexibility Security and Compliance A Malaysian retail firm may choose a DAM system that interacts smoothly with their ecommerce platform to easily handle product photos and promotional films. Integration with Content Management Systems (CMS), Customer Relationship Management (CRM) systems, and other corporate technologies is critical for more efficient operations. Digital Asset Management Success Key Elements Robust Technology and Infrastructure As organizations develop, so does the number of digital assets. A scalable DAM system that can manage increasing volumes of data while maintaining speed is critical. For example, a media production business that works with highresolution movies and big picture files need a DAM system that can scale up storage and processing capabilities as needed. It is critical to implement strong security measures such as encryption, multifactor authentication, and compliance with data protection requirements such as Malaysia's Personal Data Protection Act (PDPA). A financial organisation that handles sensitive client data must prioritise security to avoid breaches and maintain regulatory compliance. A user-friendly interface and sophisticated features like metadata tagging, automated processes, and AI-powered search capabilities improve usability and productivity. A marketing business in Malaysia, for example, may benefit from a DAM system that includes AI-based tagging to help it categorise and retrieve digital materials rapidly.
Digital Asset Media and Management Nurul Farisah | CDIM2494A 15 Establishing Clear Governance Framework Continuous Training and Adoption Developing and Enforcing Policies Monitoring and Continuous Improvement Standardization and Best Practices Organizations require a clear governance framework that defines roles, responsibilities, and procedures. A global firm operating in Malaysia should develop a governance structure that specifies who is accountable for developing, maintaining, and approving digital assets. Digital Asset Management Success Key Elements Effective Governance and Policies Comprehensive policies for the development, storage, use, and retirement of digital assets contribute to uniformity and quality. For example, a healthcare provider should have rules in place to handle digital medical records, ensuring that they are maintained securely and only accessible to authorised staff. Standardizing information and taxonomy processes is critical for maintaining consistency. A publishing firm may utilize standardized metadata methods to provide uniform labelling and classification of digital assets, making it easier to search and retrieve material. Regular training programmed to guarantee staff' proficiency in utilizing the DAM system are required. For example, an educational institution might provide continual training to teachers and staff to ensure that they can effectively manage and access digital instructional resources. Audits and feedback systems are used on a regular basis to discover improvement opportunities. A technology company may perform quarterly assessments of its DAM processes and solicit user input in order to continually develop and improve its system.
The studies on Digital Asset Management (DAM) pointed out the need of strategic deployment and good management techniques in efficiently exploiting digital assets. A DAM system's successful implementation is dependent on strong technology and infrastructure, as well as good governance and rules, to maintain digital assets organized, safe, and accessible. This increases operational efficiency and promotes corporate growth. Investing in a scalable, secure, and user-friendly DAM system with sophisticated features like as AI-powered search and metadata tagging is critical. To ensure long-term success, such a system should grow in tandem with the organization's demands. Developing a clear governance structure and detailed policies is also necessary to ensure consistency and quality in digital asset management. Regular training and adoption programmed guarantee that all skilled personnel utilize the dam system, while ongoing monitoring and feedback systems assist to enhance and refine dam practices. Finally, effective digital asset management requires not only technology but also robust governance structures and regulations. By concentrating on these important factors, any organization can successfully manage its digital assets, ensuring that they are safe, accessible, and fully functional. This strategic strategy not only boosts operational efficiency but also gives you a competitive advantage in the rising digital market. Case studies show that, with the right infrastructure and governance, DAM can alter how organizations manage their digital resources, resulting in substantial benefits in operational efficiency, regulatory compliance, and overall company success. Digital Asset Media and Management Nurul Farisah | CDIM2494A 16 CONCLUSION
Akmar Annuar. (2023, April 17). Cyber security continues to be a top concern in Malaysia. The Malaysian Reserve. Retrieved June 8, 2024, from https://themalaysianreserve.com/2023/04/17/cyber-security-continues-to-be-atop-concern-in-malaysia/ Bhutoria, U. (2023, April 13). State of asset management in Malaysia: an expert’s view. https://www.linkedin.com/pulse/state-asset-management-malaysia-expertsview-umesh-bhutoria Cao, L., Hao, G., & Liang, Y. (2023). Digital Asset Management tool for film animation and game development. Computer-Aided Design and Applications, 89– 99. https://doi.org/10.14733/cadaps.2023.s8.89-99 Capital Markets Malaysia. (2023, May 16). Digital – Digital asset exchange - Capital markets. Capital Markets -. https://www.capitalmarketsmalaysia.com/digitaldigital-asset-exchange/ Choo, E. Y., & Tham, S. P. (2021, September 15). A Critical Analysis of Marketing and Strategic Plan Venture into China Market: Case Study of Padini. © 2017-2021 International Journal of Social Sciences: Current and Future Research Trends (IJSSCFRT). https://ijsscfrtjournal.isrra.org/index.php/Social_Science_Journal/article/view/85 3 Del Castillo, A. C., Marcos, J. A., & Parlikad, A. K. (2023). Dynamic fleet maintenance management model applied to rolling stock. Reliability Engineering & Systems Safety, 240, 109607. https://doi.org/10.1016/j.ress.2023.109607 Graphic Designer CUM Content Writer job in Mont Kiara, Kuala Lumpur - Jobstreet. (n.d.). Jobstreet. https://www.jobstreet.com.my/job/76376080? type=standout&ref=searchstandalone&origin=cardTitle#sol=740f292a6c6ca90b569ea9a4abd3ea6b574c1d2 e Pisoni, G. (2020). Going digital: case study of an Italian insurance company. Journal of Business Strategy/the Journal of Business Strategy, 42(2), 106–115. https://doi.org/10.1108/jbs-11-2019-0225 Social Media Executive ( Content Creator ) job in Kuala Lumpur City Centre, Kuala Lumpur - Jobstreet. (n.d.). Jobstreet. https://www.jobstreet.com.my/job/76354176?type=standout&ref=searchstandalone&origin=cardTitle#sol=08acf9579f33b2893b0b70cbd65c6da2530ee0b 4 Digital Asset Media and Management Nurul Farisah | CDIM2494A 17 REFERENCES
APPENDIX Digital Asset Media and Management Nurul Farisah | CDIM2494A
Digital Asset Media and Management Nurul Farisah | CDIM2494A 18 Appendix 1: Article 1 from Scopus Online Database Appendix 2: Article 2 from Scopus Online Database
Digital Asset Media and Management Nurul Farisah | CDIM2494A 19 Appendix 3: Case Study 1 of Digital Asset Management in Business Appendix 4: Case Study 2 of Digital Asset Management in Business
Digital Asset Media and Management Nurul Farisah | CDIM2494A 20 Appendix 5: Plagiarism Checker from Turnitin