Lauren Ranieri Portfolio

Lauren Pia Ranieri
Graphic Designer

PORTFOLIO

01 Playgro 2016- present
Packaging
Year :

This is just a sample of some of the packaging I have created
during my time at Playgro. Last year we did a styleguide
updated, however the new style had to still be able to sit on
shelf with the old styleguide and still look uniform.



02 Playgro
Photography
Year : 2016- present

Within 6 months of working at Playgro, I helped set up our
own studio in the office. Prior to this, we had an external
photographer come in. These are a few of the photos of
what we have accomplished since having our own studio.



03 Playgro
Website
Year : 2018

Last year at Playgro the company decided update their
website accross many different countries. My role in this
project was to help create the content for online. The
content needed to match the new style guide but had to be
a simpler version of it. The website was made to work across
different devices so we had to make sure the content was
made in a way that was good quality but still allowed for a
fast load time.

To view the website at full, please visit www.playgro.com



04 ALPHA LEWIS SIGNS AND
DIGITAL PRINTING
EBOOK
Year : 2015

This client was a sign printer and digital printer. They needed
an Ebook that explained the different signs available and
ideas as to how they can be used. They wanted a simple,
clean layout so that the content was the feature and that
the user would not be overwhelmed.

To see this Ebook in full please copy and past the URL below
into your browser: http://online.anyflip.com/xqjf/unto/

05 CLOUD EASE CONSULTING
EBOOK
Year : 2015

This Client was a cloud conculting company. Their Ebook was
more of an introduction to what cloud services are and then
they also went into how they as a company help clients set
up their businesses using the cloud services. They wanted a
simple design that kept with their colour scheme.

To see this Ebook in full please copy and past the URL below
into your browser: http://online.anyflip.com/xqjf/gqqf/

06 ABUNDANCE FARM
LOGO AND PACKAGING
Year : 2017

Abundance Farm is a farm based around permiculture. They
were in need of a logo and a label for their egg cartons. This
was a start up company that I did some freelance work for.
All corespondance had to be by phone and email and there
was a bit of distance between us.
The style had to be a bit more rustic as the client wanted to
keep the feel of the old fashioned country lifestyle.

07 SHEA MICHELLE- LASH & BROW STYLING
BUSINESS CARDS
Year : 2016

Shea Michelle is a long term freelance client. I have done
work for her personally and for her business. Below are
the logo I created for her business as well as the business
cards that I made her to go with. Shea didnt want anything
colourful. She wanted the black and white to be used in a
way that would still be effective but also legible. In this case I
went for a more minimalistic approach.

08 WEDDING STATIONARY
INVITES, SAVE THE DATE AND GUEST GIFT
Year : 2018

Above is some samples of wedding stationary that was a
winery/ country style wedding in the yarra valley.
The Save the dates were created before a decision had
been made about what the colour scheme was going to be
for the wedding. I tried to keep the colours simple and light
so that they wouldnt over power what we would do later.
The main wedding invite was send out to guests as a little
package within the navy blue diecut envelope. I designed
this diecut myself and then using a Cricut machine, I cut
out the design out. I also used the cricut machine to cut
out the RSVP envelope. The entire package included the
main wedding details, Gifts card, local accomodation and
transport options, RSVP card with an envelope.
The wedding guest gifts were some beautiful home made
soaps. I helped source the paper and twin to wrap the soaps
in and also created the stickers as labels.

09 HODGSON’S SNAKES
BUSINESS CARDS AND MARKETING
Year : 2019

Hodgson’s Snakes is a snake catcher out in Beaufort
(regional Victoria). He was a complete start up that didnt
have anything to advertise his new business. Together we
created a logo, business cards, car decals and social media
content. The social media content included the logo, cover
page and a series of social media posts. These social media
posts included facts, myths and tips.`

10 STUDIO PHOTOGRAPHY
HARSH LIGHTING WITH FOOD
Year : 2014

This was a university brief that required us to use harsh lighting
of food to make a front cover of either an Indian cook book
or and Asian cook book. I chose the Asian option. I used a
contrast between the look of the fresh food, dark wooden
table, painted plate and finished it with a trail of toppings.
The mixture of the dark props with the bright fresh food, really
captured the cracks of light that was used in the studio. I
used wooden blocks in front of the lights to creat different
shadows. I like to call this ‘lego lighting’

11 FIELD PHOTOGRAPHY
SNOW
Year : 2018

Every time I go to the snow, I take my camera and woder
around for the day. The snow offers an interesting landscape
along with some of the most diverse natural lighting on the
planet. The reflections from the snow, sun and clouds make
for some interesting effects. When you then add in your
ability to control your camera settings and use lens filters you
have the ability to come up with things without the need of
photoshop.