INTERNATIONAL
BOOTH COMPETITION
IN CONJUNCTION
THE 11TH INTERNATIONAL
FRIENDSHIP AND CULTURAL
CAMP VIRTUAL EXCHANGE
2022
30 NOVEMBER 2022
CONTENT
JUDGES PANEL PROFILE
Khalilah Dato Mohd Talha
(Chairperson AFS Malaysia)
Mohd. Najib Bin Mohd Amin
(Producer Astro)
Rusmawati Binti Ab’llah
GUEST PROFILE
SD Tunas Unggul, Bandung,
Indonesia
SD Muhamadiyya Sapen, Jogjakarta,
Indonesia
Amginskaya Secondary Comprehensive
School No 1, Yakutia,
Russia
Bay Central Elementary School, Laguna,
Philippines
Elpro International School, Pune,
India
PARTICIPATING STUDENTS
1. Yasshen Rao A/L Rama Rau 25. Gita Jayanthi Devi Dasi
2. Darwisyah Nahwah Bt Zainozzaman 26. Nur Zarith Sofea Bt Norbadil
3. Nur Jamilah Bt Rosli 27. Muhammad Qayyum Afifi Bin Nor Hashmin
4. Putri Qaira Aleesya Bt Khairul Nizam 28. Amir Darwisy Bin Zainozzaman
5. Nur Nabilah Qaisara Bt Shahrizal 29. Qasif Adelia Mohd Rosidi
6. Muhammad Shauqi Bin Saihani Idaffie 30. Muhd Iman Naazid
7. Insyirah Bt Rosselmee 31. Rabihah Syadiyah Bt Ruzimi
8. Hani Arianna Bt Hairul Azmer 32. Raja Nur Asyura Bt Raja Faeez Shah
9. Amni Darwisy Bin Muhammad Nizam 33. Airis Qistina Binti Ahmad Rozzani
10. Nur Zahra Sofeea Bt Mohd Naeem 34. Dian Raudhah Abdul Halim
11. Nik Nur Aisyah Bt Nik Syamsul Baharum 35. Mohamad Ian Syafiq Bin Mohamad Suhaimi
12. Raziatul Farha Bt Sek Mohd Farok 36. Puteri Qistina Aleesya Bt Mohamad Suhaimi
13. Ruqaia Hussein 37. Amanda Hailey Bt Azizan
14. Dhia Laiqah Bt Mohd Nadzri 38. Diana Zakharova
15. Farah Nurina Lim 39. Arsen Fedorov
16. Safiyyah Ann Nur Noorhisham 40. Yakov Vasiliev
17. Zahraa Amanee Bt Zainal Ashraf 41. Pranaja Langit Arama
18. Shamiera Rao A/P Rama Rau 42. Fannisa Khaira Arfianto
19. Awatiff Sophea Bt Ahmad Zafir 43. Mallika Queena Gius
20. Uzair Bin Rahimi 44. Kris Yason G. Caguimbal
21. Umar Qayyum Bin Ibrahim Ali 45. Rochelle Alejandra C. Mercado
22. Raja Rania Bt Raja Azam 46. Alexa Louise V. Tandang
23. Zahraa Hussein 47. Ira Upadhaya
48. Arsh Chaudhry
24. Pengiran Mohamad Nur Syabil Bin Awangku 49. Anisha Gawale
Huzriuden
JUDGE
KHALILAH DATO MOHD TALHA
CHAIRPERSON AFS MALAYSIA
Khalilah has been a PR Practitioner for 34 years, graduating from the National University of Malaysia
with an Honours degree in Political Science but found her career niche in the field of Communications
instead.
She had a 14-month stint with the National University of Malaysia in the Chancellery Division before
branching out as a junior consultant with Eric White Associates, a PR consultancy firm, for a year and
then moving on to UMW Holdings as a PR executive.
She next landed a job as Assistant Editor Publications at Malaysia Airlines where she stayed for 12
years, becoming Editor of the inflight magazine Wings of Gold and later Going Places, until she left the
airline at the end of 1997 as its Publications Manager.
She joined PLUS, the largest highway toll concessionaire in Malaysia from 1997 until 2015,
overseeing the Corporate Communications Department and later Strategic Communications Department
to explore the realm of digital media. She also managed the Communications role for the Association of
Highway Concessionaires Malaysia (PSKLM).
She has been appointed the Chair of the Board of Yayasan AFS Antarabudaya Malaysia twice now, a
post she currently holds. Antarabudaya Malaysia is a volunteer based non-profit organization that
promotes intercultural learning through student exchanges around the world. Khalilah is a returnee of
this programme herself, being the first Malaysian AFS student to Denmark under the then newly
launched Multi-National Programme. She is also Vice President of AAI (AFS Asia Pacific Initiative), a
regional grouping of 10 AFS partner countries that aims to promote greater intercultural exchanges
within the region.
Khalilah is a Competent Toastmaster and conducts training from time to time on public speaking,
business and report writing, crisis management and public relations. She is also a certified Global
Competence Facilitator and was involved in facilitating training for 100 Malaysian educators for the
internationally-recognised AFS Global Competence Certification.
JUDGE
MOHD. NAJIB BIN MOHD. AMIN
PRODUCER ASTRO
Najib Amin is one of Senior Producer of All Asia Broadcast Centre (Astro) and mostly produce Malay language
content and TV productions. As Senior Producer working at no 1 satellite TV in Malaysia, Najib leads his
production team producing Live and recording TV show in developing, creating and producing creative TV
program; mostly top ranking show in Malaysia.
From his early days, Najib found inspiration by focusing on creative writing and creating idea for
most famous TV reality show such as Akedemi Fantasia, Imam Muda, Masterchef Malaysia, The Masked
Singer Malaysia etc. Over the course of two decades with the company, he manage to produce more than 100
TV show airing in most 10 Malay channel in Astro. Beside that he received several award local and
internationally producing various genre TV program. The Masked Singer Malaysia won best adaptation
format in Asia TV Award 2021, Best Producer for Imam Muda by FINAS and Nominees top 5 for best reality
show in Anugerah Seri Angkasa 2022.
A believer in the power of creative thinking to accelerate most TV program in Astro, Najib is leading
the team and taking challenge on broadcasting in digital content. His current project producing new
international and first dating reality program in Malaysia for sooka TV.
Najib earned a diploma from Malaysian Film School (AFM) in Kuala Lumpur and holder of Malaysian TV
Practitioner certificate endorse by Government of Malaysia.
JUDGE
RUMAWATI BINTI AB’LLAH
Rusmawati has been a Media Practitioner for 15 years, graduating from UiTM Shah Alam with an Honours
Degree in Graphic Design (Corporate). She starting as a Creative Designer at Kumpulan Media Karangkraf;
designing layout for magazine and also assigned to the R&D Department to generate ideas for a new
magazine to be published; year 2005 - 2007.
After actively creating the trendy content and fresh layout for the production of a new magazine for the
market, she was absorbed into the Editorial Department to focus more on writing. She was appointed as a
Journalist to produce the content for the decoration magazine; Apartmen Impiana. She next promoted as an
Assistant Editor for Apartment Impiana and Impiana magazine and becoming as an Editor for Dapur Impiana
magazine; year 2014 until 2016.
She transferred to Advertising Department; as a Senior Advertising sales at Ideaktiv and Sinar Harian
(Kumpulan Media Karangkraf). She sold creative ads, media buy for magazines, slot in television program
(Hero Remaja dan Dewi Remaja under Astro) - product placement, newspaper, event and ground activations;
year 2016 -2018.
Year 2019 - 2020, she has been transferred to Sinar Harian (Kumpulan Media Karangkraf) as an Advertising
Sales Manager to service direct clients, agencies, corporate and goverment (ministries) for internal
advertising, media leads and media plan for their campaigns, programs and events. Rusmawati managing
MAFI's account for media procurement year 2018 - 2019. She also drafting media plan and strategic
communication plans for MAFI's advertising and broadcasting through Sinar Harian newspaper, and digital.
Rusmawati left the company on 2020 and joining Hatimurni Islamic Private Education Centre as a
Marketing and Public Relations Manager; 2020 - 2022. She crafted strategies for marketing team; including
sales, advertising, media, communications, creative and digital. Also, she managed the media for news
coverage of any events or program organized by the company.
TENTATIVE
Date: 30/11/2022 (Wednesday)
Time: 9.30-1.00pm
Venue: School Hall
09.00 am Preparation for set-up Cultural Booth
09.30 am Cultural Booth Competition begin.
11.30 am Preparation for competition marksheet.
11.35 am Solo Traditional Dance Performance.
11.40 am Principal Speeches
11.50 am Judges Review
12.00 pm Souvenirs and Certification Award Ceremony for judges.
12.10 pm Announcing the competition results.
12.20 pm Grand Award Ceremony and Junior Embassador Award.
12.30 pm Souvenirs and Certification Award Ceremony for participants.
13.00 pm Lunch
ORGANIZER
Advisor : Tn Hj Ab. Rashid Bin Hj Mohd Ihsan
Coordinator : Ong Bee Bee & Suraya Bt Juraimi
MC : Sharifah Balqis Bt Syed Fairus
souvenirs and token: MasIdayu Bt Mosman & Mona Mazleen Bt Mokhtar
Judging Marksheets : Nurul Ashakirin B Badrul Hisham
Participants : Shaareny a/p M. Saravanan
PA Sistem : Thiphanth a/l Selvarajoo / Mohd Nazrin Bin Abd. Aziz
Certificates/Banner : Ong Bee Bee / Suraya Bt Juraimi
Letters and documentation : Maslinda Bt Taib
Speeches : Tn. Haji Ab. Rashid Bin Hj Mohd Ihsan
/En Sundarajan a/l Nadarajan
Floor Plan : Suraya Bt Juraimi dan MasIdayu Bt Mosman
Program Book : Fara Afiza Bt Azman
Food : Kantin SKS13
Cultural Booth : Semua AJK
RULES AND REGULATIONS
1. No registration is required and all the exhibitors are eligible for the competition.
2. All exhibitors must have their display set up for the event. Each team only allow
3 participants.
3. The organizing committee will evaluate all exhibitors based on the following criteria:
a Basic Required Elements Marks
Team name 10%
Country flag
Country information
b Appearance & Presentation
Booth are is neat and clean
Attention-grabbing
Efficient use of resources 30%
Creativity and originality
c Environmental Values Incorporated in Promotional Materials and Activities
Catalogs, flyers and brochures 30%
Sample giveaway
Interactive activities
d Professionalism
Booth is accessible
Participants appeared to be neat and wearing exhibition tags all the time
Participants are enthusiasm, friendliness and interaction with visitors 30%
Overall presentation
4. The winners will be announced on the event day 30/11/2022.
5. The most outstanding booth will be awarded:
- A hamper ( only for Malaysians participants )
- Achievement Certificates ( hardcopy for Malaysians / softcopy for Non-Malaysians )
6. For oversea teams, please take the pictures of the exhibit booth and students presentation
video. The video must not exceed 5 minutes. Please send the video link to
[email protected] by 29/11/2022.
Terms and Conditions
The organizing committee reserves the right to disqualify if any dispute arises in connection
with the terms and condition above.
The decision of the committee is FINAL and any form of correspondence shall not be
entertained.
The organizing committee reserves the right to decide NO WINNER for the competition.
By participating in this competition, the participants hereby agree to all terms and
conditions.
ACKNOWLEDGEMENTS
Jabatan Kebudayaan dan Kesenian Negara
AFS Antarabudaya Malaysia
PIBG SK Seksyen 13
Panel of Jury
Khalilah Bt Dato Talha
Mohd Najib Bin Mohd Amin
Rusmawati Binti Ab’llah