GSM-KOPI DAN RASA

GRAPHIC STANDARDS MANUAL

KOPI DAN RASA

INTODUCTION LOGO

The Master Logo THE LOGO
INTODUCTION
Logo Concept
Master Logo
-Intact-
KOPI DAN RASA
* Logogram
Black And White
1.) Gram Logo: Symbolizing Sweet, Sour, Bitter it is the taste
that is in coffee. KOPI DAN RASA

2.) Logo Symbol: The logo symbol is a brewing tool for the
Maual Brew method, namely V60 which produces sour, sweet,
and bitter tastes in coffee to present the meaning of Kopi Dan
Rasa.

* Logo type
- Kopi Dan Rasa writing: Emphasis on company name.

- Sans Serif font expression: expresses elegance and assertive-
ness. This type of font tends to describe simplicity, purity,
efficiency, and modernity.

- Color: Combination of Brown, Black, and White, visible and
legible clearly and also elegant (elegant)

COLOR PALLETE

C : 13 R : 217 C : 75 R :2 KOPI DAN RASA
M : 50 G :141 M : 68 G :2
Y : 86 B : 64 Y : 67 B :2 Font ArualLight ini digunakan pada Kopi Dan Rasa
K :1 K : 89 Menggunakan size 35,35pt

C : 13 R : 220 C :0 R : 255 Font ArualLight
M : 10 G : 218 M :0 G : 255 ABCDEFGHIJKLM
Y : 11 B : 217 Y :0 B : 255 NOPQRSTUVWXYZ
K :0 K :0 123456789
!@#$%^&*()

The Logo
Application

Pengaplikasian Logo
Minimum Size

Printed Matters

5cm

20 Cm KOPI DAN RASA
3 Pt

Printed Matters On
Plastic Cup

KOPI DAN RASA

This logo will be seen very clearly KOPI DAN RASA
because it always uses a combination
black, brown, white, and gray. Printed Matters On
Papper Cup
Logo ini akan terlihat sangat jelas
karena selalu menggunakan perpaduan KOPI DAN RASA
warna hitam, coklat, putih, dan abu-abu.

In Correct Logo 2 Not Changing Position
Applications
Tidak Mengubah Posisi
Pengaplikasian Logo Yang Salah
KOPI DAN RASA
1 Do not change the colour

JANGAN MENGUBAH WARNA

KOPI DAN RASA

3 Don't Give a Line

Tidak Memberi garis

KOPI DAN RASA

OTHER APPLICATION
LOGO

Other
Application

Pengaplikasian Lainnya

SIGNAGE
RAMBU

Sign Composition is Priority Logo
Such. Then Put the Logo
In the Middle of Signs To Be Visible
Rap

Komposisi Tanda yaitu Mengutamakan Logo
Tersebut. Lalu Meletakan Logo Tersebut
Dibagian Tengah Rambu Agar Terlihat
Rapi

ADVERTISEMENT
Iklan

In Advertising Logo “Kopi Dan Rasa” Are In Part
The Bottom Right Corner And The Content Of The Ad Is In The Middle To Get
Visible and Readable Clearly, Logo will not be overwritten
by content
Dalam Mengilklan Logo “Kopi Dan Rasa” Berada Di Bagian
Pojok Kanan Bawah Dan Isi Iklan Berada Di Tengah Agar Dapat
Terlihat dan Terbaca Dengan Jelas, Logo juga tidak akan tertimpah
oleh konten

ADVERTISEMENT CONTENTS

Isi Iklan

KOPI DAN RASA

PACKAGING PRODUCT
KEMASAN PRODUK

In The Packaging There Is The Original "Kopi Dan Rasa" Logo On The Front.
The side is not given a logo so that the part with the logo becomes
center of attention

Dalam Kemasan Terdapat Logo “Kopi Dan Rasa” Asli Pada Bagian Depan.
Dibagian sampingnya tidak di beri logo agar bagian yang ada logo menjadi
bagian pusat perhatian

PACKAGING PRODUCT

MENU BOOK
BUKU MENU

OUT SIDE

IN SIDE

UNIFORM
Seragam

Front

Back

PROMOTION
PROMOSI

STICKER

10 X 10 CM

MARCHANDISE

3 item + Sticker

Pin

8 x 8 CM

MARCHANDISE

3 item + Sticker

X-Banner/Rol Banner

60 x 160