There are 5billion people on instagram imagine if only 1percent of this people buys from you monthly or they are your loyal customers Instagram have come to stay, most entrepreneurs have built a million dollar (1)

contents

INTRODUCTION

07

ULTIMATE
GUIDE TO
INSTAGRAM

21

3INSTAGRAM
CONTENT
IDEAS

25

INSTAGRAM
STRATEGIES

TIPS AND
HACKS

INTRODUCTION

There are 5billion people on
instagram imagine if only 1percent of
this people buys from you monthly
or they are your loyal customers

Instagram have come to stay, most
entrepreneurs have built a million
dollar business with this platform
things that can stop you from having
continuous sales.

Mindset
...if you believe its not possible it
wont be possible
…if you think Instagram is not for
you but for some people it wont
work for you
...if you think its hard work so will
it be
...if you think you are not
knowledgeable enough, so will it be
...if you think all this is audio
money
...if you think its a lie so will it be.

There is a great power in our mind
and thoughts has limit so many
people from becoming who God
predestined them to be, with your
mind you can build or pull down

The reason am saying this, I know
you have heard so much about
online business and this may be
strange to you, quickly delete all
the wrong words and focus on
what am about to teach you.

Everyone start from zero. All
accounts on Instagram starts with
zero followers, they build there way
to the top with lots of time, money
and investment

Business is generally risky whether
it is big or small money, its your
passion , ginger , time that can push
you to do extraordinary things and
be productive.

ULTIMATE GUIDE TO
INSTAGRAM

HIGHLIGHT SECTION
ABOUT ME
Tell people briefly about you

1. Top 3 achievement : This is past
achievements in your business, it
can be in form of testimony,
celebration or you were given
special honor at a occasion

2. Talk about your background in
depth story : Stories are powerful, its
easy to build trust with stories.

talk about how you start, your
experience and challenge, the good
and bad days, your strength and
weakness. Stories often gives
connection between you and your
prospect

3.Call to action : This is your
HOOK, you direct or tell them what
you want them to do, people always
love to be told, E.g DM to order, click
Link in BIO.

TESTIMONIAL

Testimonials are always the best to
show or prove that you are
genuine.

People don’t believe what you say
but they trust what others say
about you, this is the first thing
you should focus on when starting
or launching your online business,
work and earn the heart of people
by gathering TESTIMONIALS.

Variety is key :
It can be in these content formats
Video, Text , Audio, Screenshots
Include their name and handle if
possible(ask them for permission
before you tag them)
Add CTA(call to action) in your
testimonials.

REVIEWS

Unlike testimonials column show
real people using your products and
sharing their experience with your
product

Example: If you sell weight loss
products show before and after
pictures or video of someone that
purchase your product, you can
include their Instagram handles
for verification.

NOTE: You can add as many
columns as possible in your
highlights for instance if you are a
Coach ,Teacher , Mentor you
should show your trainings
sessions and course.

Highlights can be generated through
things you post on Story, videos
,pictures on stories can be saved or
shared to highlights

STORY IDEAS

1.Share your latest work updates
2.Post your pictures
3.Share your to – do- list
4.Share valuable post of people you
love what they do
5.Share daily tips
6.Share motivational quotes
7.Share testimonials and reviews
8.Share behind the scene of your
products

Videos

Videos are a very good way to
show your authenticity on IG
Most people want to see the face
behind the BRAND, relate and
trust it before they buy your
product.

You are still SHY, throwaway
shyness, come out of it, forget your
degrees and be all out to sell your
products

Carry your market on your head and
sell products, videos helps you to
connect well and better with your
prospects, always show

Videos can be in different formats
LIVE SESSIONS ,REELS , IGTV,
FEED VIDEOS( if you want to learn
how to create any of this videos send
VIDEOS to
[email protected] or
whatsapp 09030605166)

For one on one coaching send me
DM either on Instagram ,
WhatsApp or on Gmail

MISTAKES YOU ARE MAKING ON
INSTAGRAM

• NOT SHOWING UP
CONSISTENTLY.
You cant show up anytime you like
and expect the same results as those
that show up consistently, you post
today till 14days when you have
something to sell.
Plan your contents, you can have 7
days or 30 days plans, tools to use is
Plannoly etc

• YOU DON’T HAVE A BRAND
You may have a brand but its not well
positioned, most of the think a brand
is, is not all about building a trusted
brand.

• YOU ARE TOO FOCUS ON
COMPETITORS
You allow them to indirectly control
and decide what you do or how you
run your business by focusing on all
they do instead of learning and
implement the good ones.

• NOT SHOWING TESTIMONIALS
I understand some people find it
difficult to give testimonials but you
can get it though chats by asking them
their experience with you, their view
on the product, expect both good and
bad response

HOW TO ARRANGE YOUR PROFILE

Nobody know you or most people
don't know what you do on Instagram,
social media is like your shop, you need
to tell your audience what you are
selling, one of the best way to show
them is through your BIO.

HOW TO OPTIMIZE YOUR BIO
* Who do you help?
* How do you help them?
* Your experience and authority
•Call to action

EXPLAIN YOUR SERVICE
Most people on Instagram explained
their service anyhow in a way that
people don't understand, make it simple
and clear.It comes to your niche and who
you are serving or have a clear
USP(Unique selling point) you cant say
you sell weight loss but instead use " I sell
weight loss products for women who
just gave birth

Not engaging with your followers.
Stop looking for new buyers ,
followers if you wont take care of
the ones you already have, this the
reason for poor likes , comments
etc.

Engagement is a seed, especially if
you are just starting out or you are
new on IG, you sow to reap in
return.
( I explain this in full in my book
HOW TO TO SELL WHEN
NOBODY IS BUYING AND HOW
TO SELL MORE WHEN THEY DO)

( if you want to learn how to create
any of this order for this book send
SELL to [email protected]
or WhatsApp 09030605166)

•You have bad customer
relationship.
A beautiful relationship with one
customers can change the total game
of your business, words of mouth is
powerful and sharper than every
other swords or means of advertising
you may know.

3 INSTAGRAM CONTENT IDEAS

As an entrepreneur on Instagram that
have one mission which is to sell,
know that you are not a content
CONSUMER but a PRODUCER with
these cleared I will list the types of
contents on Instagram

TYPES OF CONTENTS
ENTICING CONTENTS
This include posting your contents in
a way it will be irresistible for your
audience

It can be in videos or pictures format
but in a very good and attractive
quality.

EDUCATIVE CONTENTS
They are TIPS , TRICKS , HACKS, DIY
of your product that your audience
will find very useful.
Talk about your WHY the reason
you start the business, share why
past customers trust and buy from
you.

ENTERTAINING CONTENTS
These are contents that makes your
audience glue to your page and
make them happy, these are
contents like BEHIND THE SCENE
,FUNNY QUOTES OR MEMES ,
TRENDING REELS.

NOTE:
Model after what works, look at
people in your niche that are
successful look out and check what
they are doing instead of being
envious over your competitors you
can learn from them

Go through their page and check
what works or not, emulate the
ones that fit into your BRAND and
leave the rest, you shouldn’t copy
but you gain ideas from them so
you wont experience content block
and also you know what is in trend
and so that you make use of
contents that are proven to work
right now.

You should pick your top 10 or 5
and practice this, location , tribe
,race, nationality does not matter
but the quality of what they offer.
Lastly check explore page , it’s a
good place to find these people.

INSTAGRAM STRATEGIES,TIPS AND HACKS

1. Follow people you know are
crushing it in your niche.
Look and follow people or
communities that are crushing it
in their field but most
importantly they should have
your audience.
Lets assume MISS A is your
audience , miss A have all the
qualities you want in a customer(
I explain miss A better in my
book HOW TO SELL WHEN
NOBODY IS BUYING)

so you should map out places where
miss A will be , who she follows and
listen to etc. When you know all this
you follow this people, join the
communities at least 20 or 30 daily
then comment strategically in a way
MISS A will notice you and see you as
a intelligent personality and follow
you.

This is one of the best way to build
followers not just followers but
audience that are interested in what
you offer not just unnecessary
followers

List out your CORE messages

Things you talk about or that you
can talk about very well then list
out your 3 main core messages.
For instance, as a Entrepreneur
you talk about your product or
service but also you are very good
when it comes to Relationship or
Motivations, you intertwined
them on your page so you wont
have a boring page
So, always rotate between these
topics.

WHAT ARE YOUR 3 TOP CORE
MESSAGES?

Note: Someone can follow you
because of any of these messages and
they will in return buy from you.

OPTIMIZE EACH POST WITH FEW
DIFFERENT THINGS.

•Hashtags : Hashtags is what get your
post or content discovered, you can
have varieties up to 30, it can be
place anywhere in comments or post,
do not copy and paste from your
competitors, research as you grow ( I
have a book on Hashtags mastery
order by sending HAHTAG to
[email protected] or
WhatsApp 09030605166)

•Add location on your post.
its another way of optimizing your
page.
Location also allow your content to be
discovered by others or post to be
discovered because when people are
searching based on location you pop
up.

•Encourage people to comment by
using call to action.

•Use Instagram STORIES it allow you
to get up close and personal with your
followers.

CHANGE YOUR NAME ON
INSTAGRAM FOR SEO PURPOSE

SEO mean Search Engine
Optimization
If you notice my page you can see the
red arrow and its pointed to a name,
its well written for SEO optimization
which mean when people search for
sales my name will pop out or for
online business it will also pop out.

Write your name and username in a
way that you pop out among other
names when your keyword is been
searched. Most people Bio is not well
written and this the reason they are
seen

Realistic is no one is searching for
your name but they are searching for
keywords like bags in Lagos , iPhone
dealers in PH , best children deals ,
bags in Ghana , best plug for fabrics ,
wholesales deals or fitness coach if
you are a fitness coach guess who will
pop out in search you because you
use the right bio in search.

WRITE GOOD CAPTIONS.
Using beautiful pictures are good
because it attract people to stop on
your page and see what your niched
at but good caption will make most
people know the benefit and features
of what you post.

KNOW LIKE AND TRUST.
This is very crucial to your business
because it builds a long term
relationship between you and your
clients.

KNOW: They need to know you
remember everybody are strangers to
each other and what make you notice
is when you are always in front of
your prospect with your various
contents , they will notice you.
LIKE: They know you that you on the
platform you are using as a bag seller
or web designer then they are
attracted to you by your contents ,
they love your post, they love you,
they are attracted to you.

TRUST:

They know you , like you and now
they trust you that you are not fake
but real maybe through your rother
people revies and testimonies on
your page.
Know like trust is very important
for your business to build a tribe or
audience that you can continuously
sell to. Everything you do online
always ask yourself if you are
building KNOW LIKE & TRUST.

MIX THE SIZE OF THE HASHTAGS
YOU USE.

Hashtags allow people to see you
and also help you to increase your
reach.
I know you have heard so much or
little about hashtags and how it
works but should use different size
of hashtags for your post. The large ,
medium and small size, do not use
the same hashtags for many post,
your page will be seen as scam to
Instagram , but use different
hashtags for different posts.

Don’t focus on big hashtags like
#fashion #shoes #logo #makeup
because a lot of people are using them
and your content will disappear from
the hashtags explore page between
5seconds.

What I recommend that’s going to
take a lot of work from you is that you
should research on different hashtags
and copy them on your note pad , so
you just paste whenever you need it.
(If you want to learn more about
hashtags send me HASHTAGS to
[email protected] or on
whatsapp 09030605166

COMMUNITY ENGAGEMENT.

I know community engagement takes
so much time and its time consuming
in terms of commenting strategically
on posts but trust me if you want to
grow and be visible on Instagram you
need to put the energy back into the
business, you simply need to engage
with other people, there is a couple of
reasons for this.

1.ALGORITHM IF YOU ARE
ENGAGING WITH PEOPLE AND
THEY ENGAGE BACK, INSTAGRAM
BELIEVES THERE IS A CONNECTION
BETWEEN YOU AND HE WILL
CONSISTENTLY PUT YOUR POST
INFRONT OF THEM.

2.The more you engage with people
especially if they are not following it
will increase your reach and help
you to grow organically. If they love
your comment and love your page
because they will check you.

3. It helps to connect with strangers,
its an organic way to connect with
strangers instead sponsored ads.
WHAT I DO TO MAKE THE WORK
EASY IS I FOLLOW HASHTAGS
THAT ARE IN MY NICHE

thank you
for reading

DINAH GEORGE