nTech Brand Guidelines (2)

BRAND GUIDELINES

Updated November 2022

Brand Guidelines

A brand is an organization's overall image. It is the thoughts and
emotions evoked when "nTech Workforce" is mentioned. It is how our
organization is perceived by the public.

Through consistent presentation and representation, the nTech
Workforce brand forges stronger bonds with our clients, partners and
employees. These guidelines have been created to provide nTech team
members with standards to ensure consistency in our positioning.

Our brand is something all nTech team members should be proud of.
Adhering to these guidelines helps strengthen our organization and
support our the mission, vision and values that we represent.

If you have any questions about anything listed in this document, need
assistance with a graphic/branding project or have found our brand
being used in an incorrect way, please report it immediately to
[email protected].

TABLE OF CONTENTS

04. Logo Anatomy
05. Logo Guidelines

Spacing, Clarity, Dimensions,
Orientation
06. Color Guide
07. Typography
08. Graphic Elements
09. Brand Templates
10. Brand in Action
11. Marketing Information

3

LOGO ANATOMY

Lowercase "n"

"Nelson" Icon

Open Sans Brand Signature Wordmark

Primary Style Plain White Alternative Style

ABRIDGED LOGO
For reduced sizes

4

LOGO GUIDELINES

Minimum Spacing

When using the nTech brand signature, it's important to
leave an appropriate amount of space around the logo.
The height of the little "n" is a good guide to define
minimum space around the edges of the logo.

Smallest Acceptable Width Clarity & Size
1 inch
The nTech brand signature may lose clarity in smaller
sizes or on certain materials. If the logo is displayed
at a width smaller than 1 inch, the abridged version
should be used.

Color and Layout

The color and layout of the nTech logo should
not be altered. Refrain from using photo filters
when utilizing the logo on corporate material.
Refrain from stretching the logo, or changing the
orientation.

5

COLOR GUIDE RGB HEX CMYK
34 96 173 2260AD 906700
PRIMARY PALATE
RGB HEX CMYK
SECONDARY PALATE 236 161 84 ECA154 040710

RGB HEX CMYK
41 57 138 29398A 10094101

RGB HEX CMYK
246 141 46 F68D2E 050930

GREY ACCENT PALATE 30% 30%
5%
These tones of gray can be used alongside the brand

colors for minor design accents and font color.

RGB HEX CMYK These percentages

84 84 84 545454 00067 are a good guide for


RGB HEX CMYK the proportion of

115 115 115 737373 00055 color usage in


designed material.

RGB HEX CMYK 20%

6 217 217 217 D9D9D9 00015 15%

TYPOGRAPHY Open Sans Regular

Brand Font Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The "Open Sans" font family has 1234567890
been chosen for consistency and
uniformity with the nTech logo Open Sans Regular
wordmark. This font should be used
in all correspondence and designed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
collateral. Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890
Sizing
Open Sans Italic
nTech branded collateral should
ideally use Open Sans Bold 14pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
for headers, 12pt for sub-headers, Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
and 10pt for body text. 1234567890

Open Sans Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890

77

GRAPHIC ELEMENTS

Swoop

In collateral or digital pieces, this swoop design can

be used to define a border or page separation.

The swoop design can be flipped horizontally or

vertically to fit the corresponding border.

When using this design, refrain from stretching,

cropping, or changing the colors.

Nelson

The "Nelson" Icon can be used on

marketing collateral.

8

BRAND TEMPLATES

When creating corporate documentation and presentations, utilize
our pre-made templates found in the shared Google Drive folder.

79

BRAND IN ACTION

10

Brand control is of the utmost importance to nTech. Please refrain
from making any edits to our brand that do not align with these
standards.

For assistance with any marketing related projects, please submit a
content request form, or contact [email protected]