Abhay Prakash_10915_b(Update)

Sales & Digital Marketing Professional

Phone: +91-9777728809 Sales & Marketing Initiatives | Digital / Online / Social Media Marketing | Search Engine
Marketing (SEO, SEM, SMM) | Client Relationship Management | Revenue Growth |
Email: Competitor Analysis | Requirement Gathering | Business Process Understanding | Branding
[email protected] | Reporting & Documentation | Liaison & Coordination | Team Coordination

~ Seeking assignments that will draw upon strong academic & professional experience in the areas of Marketing / Sales / Digital
Marketing / Branding with an organization of high repute that will accomplish both professional as well as personal development ~

 Certifications: NSE Certification || Google Ad Word and Google Anytics Certification Course
 Qualified MBA (Marketing & IT) from Sri Sri University with a strong background in marketing and mapping the marketing

and customer requirements by using logical, incisive and critical problem solving capabilities
 Competent in researching, defining & executing digital marketing campaigns to increase customer‟s engagement and

safeguard company‟s brand positioning & consideration
 Merit in identifying key business requirements and providing valuable & advanced digital marketing solutions to

maintain the brand value & scope in the competitive market
 Well-resourced individual, skilled at classifying the business needs, its strategic direction, defining the market

segmentation and delivering analytically-informed information with a focus to expand the customer base
 Strong aptitude in setting up appropriate sales & marketing plans to ensure attainment of business goals within set

company‟s policies & budgetary norms using sound understanding of modern business management techniques
 Excellent communication, problem solving & analytical skills to overcome challenges and made high-impact decisions using

experience-backed judgment, strong work ethics and irreproachable integrity

Since May ‟17 WORK EXPERIENCE

Madhurya | Digital Marketing Executive
 Planning, executing the most suited SEO, SEM, Email Marketing and SMM strategy for projects
 Planning Digital marketing strategies and executing activities covering both Search Engine and
Social Media visibility
 Analyzing websites and providing well defined technical and marketing strategies for search
engine improvement
 Identifying key business needs through rapid prototyping, wireframe designing, market research,
competitive positioning, prioritizing feature requests and nurturing product / website backlog
 Maximizing natural search engine ranking positions; driving customer acquisition, development
and retention
 Developing, implementing, and optimizing SEO strategies and initiatives for a variety of company
owned and managed websites
 Skilled in identifying target audiences and reaching them online through various campaigns and
analyzing the KPI and ROI using them effectively; Seeking out new opportunities for online
marketing campaigns
 Delivering support to senior manager in establishing & executing campaign strategy by
undertaking competitive research, platform determination and target audience identification

May. 2016 – Jul. 2016 INTERNSHIP EXPOSURE

Addabooking.com | Intern

 Analyzed market fluctuations with a focus to reach out to unexplored markets / customer
 Harmonized with existing as well as potential customers and defined high standard service norms

for client servicing
 On-boarded new clients (Restaurants/Lounges/Banquets) by effectively explaining them about the

services addabooking.com has to provide
Abhay Prakash’s Résumé | Confidential | Page 1 of 2

 Achieved the target  Carried out a comparison of all the competitors in Delhi-NCR region and prepared a marketing
of listing 300 vendor plan for allied services
providing allied
services in Delhi NCR  Enhanced business profitability by identifying streams for revenue growth & developing marketing
region plans while considering and developing consumer preference

 Explored and developed new clients for securing a win-win profitable business. Provided best products
to suit client needs; generated business and achieved profitability and sales growth

May. 2014 – Jul. 2014 Steel Authority of India Limited, Bokaro | Intern (Summer Internship Project)
 Assisted the company to acquire new customers and manage ambiguity arise in sales information in
 Successfully
completed and order to scope the overarching opportunity
prepared a report on  Analyzed the bidding process of scrap products and the invoicing and dispatching process online
“Online Auction of  Identified marketing opportunities to achieve high level of customer engagement by recognizing
Secondary Products
new sales leads with a view to deliver measurable & value added results
 Coordinated with sales to surpass set targets; interacted with clients to ensure prolonged retention

Feb. 2012 – May. 2012 BT News Broadcasting | Intern

 Achieved target to  Involved in promoting strategies to establish and grow the brand presence in the market
collect the business of  Drove marketing of subscription of newly launched “Main Issue” magazine in Ranchi
30 subscriptions per  Steered efforts to continuously enhance sales and productivity for the organization
month  Tracked organizational performance, conducted ratio analysis, and organized workshops

ACADEMIC BACKGROUND

MBA (Marketing & IT) Sri Sri University. Cuttak Score: Pls. Mention 2017
BBA (Marketing) Usha Martin, Ranchi 70.00% 2014
Class XIIth 62.33% 2011
Class Xth M.G.M.H.S School, Bokaro 56.00% 2009
M.G.M.H.S School, Bokaro

Courses Undertaken: Ethical Hacking & Information Security conducted by Kyrion Digital Services || Course on Madhubani
painting - traditional painting of Bihar || Advance Diploma in Computer Application

Certifications: NSE Certification with aggregate percentage of 60% || Google Ad Word and Google Anytics Certification Course

IT Skills: Conversant with Photoshop, MS Office Suite (Word, Excel and PowerPoint) and Internet Applications

ACADEMIC HIGHLIGHTS (MBA)

 Conducted national level painting competition and also approached sponsor for sponsorship
 Grabbed second position in a National Level Marketing Competition held at Sri Sri University
 Directed the designing team of the Finance Conclave 2015 and Orion 2016 during Annual College Festival
 Acted as the Overall Point Of contact for ORION 2.0 for Canvas and painting competition at national level
 Conceptualized and created cultural event “MAYUROSTAV-15”
 Member of Brand and Image club which conducted a Photoshop workshop
 Handled hospitality for Savji Dholakiya Ji as a part of corporate outreach committee of Sri Sri University
 Participated in logo making & Banner designing competition for Finance Conclave „Finomena 2015‟ held at Sri Sri University

EXTRAMURAL ENGAGEMENTS

 Participated and won 1st position in Basket Ball tournament at National, District, State and Zonal level tournaments
 Awarded at various state level and district level competitions for sketching and painting
 Bestowed with Best player Award at inter M.G.M held at National level
 Awarded 2nd prize at district level art exhibition held at Bokaro, Jharkhand
 Received Best House Captain of my school for the year 2007 and 2008
 Voluntarily tutored students who are economically backward in arts and painting through Art of Living Foundation, Ranchi
 Worked as a Poster and Logo Designer (Freelancer) for different organizations
 Participated and completed 60 rounds of Sun Salutation in an International event named Yogathon
 Member of National Caded Corps and handed army band
 Actively organized and participated in various Art of Living programs - YES!+, Happiness Program, etc.

Abhay Prakash’s Résumé | Confidential | Page 2 of 2