Brand GuideLines

VERSION 0.1 Laundry.co
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Brand
Guidelines

IDENTITY MANUAL BOOK

Cleanpro Holdings Sdh, Bhd

VERSION 0.1 02. 4 03. 7
6
01. Vision & Misson S.W.O,T

Company Introduction 3 2.1 Moodboard

04. 05. 06.
17 Brands Item 22
Brand logo Guide 8 Logo and Pattern Usage 18
4.1 Brand logo 10 5.1 Logo Usage 19 6.1 Business Tools 23
11 20 24
4.1.1 Main logo 12 5.1.1 Improper 21 6.1.1 Envelope 25
4.1.2 Logo size 13 6.1.2 Letterhead 26
4.1.3 Clear space 5.2 Pattern Usage 6.1.3 Staff Id
4.1.4 Scale 14
15 5.2.1 Improper 6.2 Marketing Tools 27
4.2 Color Palletes 16 6.2.1 Business Cards 28
5.2.2 Merchandise 29
4.2.1 Grey scale
6.3 Brand Imagery 30
4.3 Patterns

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01. Company
Introduction

Cleanpro Holdings Sdn Bhd offers franchising and
non-franchising program to any business entrepreneur who
understands the good potential growth of this industry as
washing clothes is one of human basic need. Franchising
brands consist of Cleanpro Express and Ibu Sayang.
Laundry.co Sdn Bhd is the main self-service
subsidiary company under Cleanpro Holdings Sdn
Bhd which offers a 24 hours self-service franchising
program embracing the core value of “Hygiene, Healthy
and Environmental-Friendly Self-service Laundry.”
Franchising programme under Ibu Sayang brand
is more suitable for high rise buildings with limited space
such as hostels, service apartments, condominiums and etc.
Changes in human lifestyle is one of the major factors
to boost the demand of 24 hours self-service laundry. This
element of self-service laundry industry in Malaysia, Singapore
and Thailand is now getting well-accepted by the people.

Cleanpro Holdings Sdh, Bhd

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02. We envision being the largest self-service laundromat
provider in South East Asia that incorporates cutting-edge
Vision & technologyintoourservicestoprovidethebestlaundryexperience
Mission possible to our customers, whilst protecting the environment.

We are committed to deliver superior quality
laundry management experiences to our customers
through convenient, eco-friendly, hygienic yet affordable
laundry management solutions within 60 minutes.

Cleanpro Holdings Sdh, Bhd Laundry.co
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2.1 Moodboard

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laundry.co

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03. S . W . O . T

Strengths Weaknesses Opportunities Threats

•Comfortable waiting •High cost of rent •Increase in the number •Limited parking space
area •No delivery services of residents •Water shortage
•Loyalty cards •No folding services •Increase in the number •Electricity blackout
•Washing clothes is a • A few washing of people who chose •Well known competitor
basic needs machines only not to have their own
•Drinks & Snacks are washing machine at
available to buy home
•Increase in the number
of housing area arounds
the premise

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04. Brand logo
Guide

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VERSION 0.1 Inspiration
Cleanpro Holdings Sdh, Bhd
Inspired from washing machine,
the logo was direct illustrate from
washing machine itself but we
keep it simple and easier for our
customer to remember our logo

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4.1.1 Brand Logo

Cleanpro Holdings Sdh, Bhd Laundry.co
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VERSION 0.1 55.592mm

4.1.2 55.592mm

Logo 16.283mm

Size 6.294mm

To maintain full logo legibility, never 42.021mm
reproduce the logo width and height 120.356mm
smaller than 55.592mm and
55.592mm respectively for the image Laundry.co
and for the laundry font is 120.356mm 11
x 16.283 mm . For the tagline , 42.021 x
6.294. Please use Neon 80s for the font.

Cleanpro Holdings Sdh, Bhd

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5.6cm Clear
5.6cm Space

Cleanpro Holdings Sdh, Bhd To ensure the clear space is maintained
around the logo for legibilty and
prominence, every graphic element
must follow this guideline given.
Logo clear space construction the
diagram below demonstrates how our
clear space zone is created. the given
measurement ‘X’ is derived from
symbol of logo shape space is used to
create an equal boundary around the
logo.

Laundry.co

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75%

10%

Cleanpro Holdings Sdh, Bhd Laundry.co
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VERSION 0.1 Black Pearl Picton Blue
#0C1D2B #78B5E3
4.2
Hawkes Blue
Color #D7DEE6

Palettes Laundry.co
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To represent calmness and responsibility. Light
blue represent refreshing and friendly. Blue
colour are associated with peace and has
spiritual and religious connotations in many
cultures and traditions hence our customer
will feel more relax when using our services.

Cleanpro Holdings Sdh, Bhd

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4.2.1

Variation of Black and White and grey
scale format
Cleanpro Holdings Sdh, Bhd

VERSION 0.1 Fingerprint Ocean Waves

Pattern The formula
Adobe Illustrator (AI) > Make straight line
Cleanpro Holdings Sdh, Bhd > Effect > Distort and transform > Zig Zag >
Option , Size ( 3pt ) and Ridges per segment
( 3 pt ) , Point ( Smooth) .
4 minimum lines for this pattern .

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Logo and
Pattern Usage

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Logo Usage

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VERSION 0.1 Don’t stretch, condense or Don’t rotate the identity.
change the dimensions of
5.1.1 the identity

Improper

Don’t outline or create a Don’t use the logo out line.
keyline around the logo

Don’t apply gradient to the Don’t resolve the logo in LAUNDRY Don’t change the logo color
icon or watermark two diffrent colors LOAD & RELAX or tone outside those colors
in the color section of this
Don’t replace the logotype guide
with other typeface.

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Pattern Laundry.co
Usage 20

Cleanpro Holdings Sdh, Bhd

VERSION 0.1 Don’t stretch, condense or
change the dimensions of
5.2.1 the identity

Improper Don’t outline or create a
keyline around the logo
Cleanpro Holdings Sdh, Bhd
Don’t resolve the logo in
two diffrent colors

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06. Brand Item

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6.1

Business
Tools

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6.1.1

Envelope

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6.1.2

Letterhead

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6.1.3

Staff Id

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6.2

Marketing
Tools

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6.2.1

Business
Card

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6.2.2

Merchandise

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6.3

Brand
Imagery

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