Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Shaping
thefuture
ofmedia
Media Partner Sponsor Host
TECHNOLOGY & MEDIA
SHAPING THE FUTURE OF AUDIENCE ENGAGEMENT
Annual Conference 2016
26 January 2016 in Brussels
Post-Conference Repo1rt
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Committed to
Mobile and Print.
Eversify is the most convenient mobile publishing service automating the
transformation of newspapers and magazines into interactive, entertaining mobile
editions.
Agfa Graphics’ Eversify mobile publishing service captures existing content from
any editorial or other content system and automatically transforms it into a
mobile publication using sophisticated business rules combined with predefined,
yet easily customizable templates.
The same content in your newspaper or magazine and on any mobile device, at
any moment of the day.
II www.agfagraphics.com/newspapers
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
ACKNOWLEDGMENTS
As with most events, this was a collaborative effort. Therefore, the Future Media Lab. team would like to take a moment to thank the
following people for making this valuable conference happen:
Keynote Speaker
Nicolas Sennegon, The Economist
Martine Reicherts, DG EAC, European Commission
Slobodan Sibincic, European Business Press
Presenter
Nic Newman, Reuters Institute for the Study of Journalism
MEP Dita Charanzova, European Parliament Panellists
Prof. Dr. Christoph Fiedler, VDZ
Prof. Dr. Natali Helberger, University of Amsterdam Rudi Lamproye, Agfa Graphics
Jens Henneberg, Bonnier MEP Marju Lauristin, European Parliament
Matthew Kaminski, POLITICO Europe Paul Lee, Ecuiti
Roberto Viola, DG CONNECT, European Commission
Moderators
Karen Boers, Startups.be
Daniel Knapp, IHS Technology
Christophe Leclercq, EurActiv.com
Angela Mills Wade, European Publishers Council
Additionally, we would like to thank all of our partners for their contributions. Special thanks to Katerina Koronaki and Karen Taylor for
producing the first draft of this report, and to Karin Fleming for designing the final product.
Host Sponsor Media Partner
Supporters
The Future Media Lab. depends on the support of association partners, media partners and think tank partners. We
would like to thank the following partners from across the EU for their support of this event:
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
ABOUT US
Post-Conference Report and Outlook
This post-conference report aims to summarise the main discussion points that came out
of the conference “Technology & Media: Shaping the Future of Audience Engagement”,
which took place on 26 January 2016 in Brussels. Around 150 politicians, media experts,
start-ups, journalists, publishers, and other key industry professionals joined the event
to discuss the impact technological disruptions have changed the way media companies
can engage with their audiences. The half-day event featured panel discussions,
presentations by media start-ups, a keynote address, and interactive sessions.
For more information about the conference and additional follow-up materials – such as
photos, a summary video, and Powerpoint slides from the different presentations – can be
found on the Future Media Lab. website: www.futuremedialab.info.
The Future Media Lab.
Hosting the Debate — Today and in the Future
The Future Media Lab. is a think-tank initiative currently hosted by the European
Magazine Media Association (EMMA). It is an open platform where members from
all media sectors can exchange information and build knowledge. The Future Media
Lab. arranges physical meetings with experts and key stakeholders in innovative
and interactive formats. As an initiative, it strives to initiate dialogue with European
politicians and share insights regarding the future media landscape; simply put, it is a
“testing lab” for business innovation in Europe.
In addition to an annual conference held in January each year, the Future Media Lab.
also runs a series of smaller events in the European Parliament, under the title “Future
Media Lounge”. Each event tackles a specific issue, and the schedule of the meetings
can be found on the Future Media Lab. website.
Contact:
For more information on the activities of the Future Media Lab. please contact
Karin Fleming: [email protected]
www.futuremedialab.info
Twitter: @FML_EU
Host:
EMMA is the unique and complete representation
of Europe’s magazine media, representing 15.000
publishing houses publishing 50.000 magazine
titles across Europe. www.magazinemedia.eu
IV
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
CONTENTS
Acknowledgments III
Foreword VII
Introduction 2
Audience Engagement at the core of tomorrow’s media business 5
In touch with Innovation: Daniel Knapp, AEMII 6
Media innovation meets media policy 7
Reality Check! with Nic Newman, Reuters Institute 9
In touch with Innovation: Paul Lee, Ecuiti 10
Looking ahead to 2020: key aspects of audience engagement 11
Reality Check! with Nic Newman, Reuters Institute 11
In touch with innovation: Koen Stevens, Bubobox 12
In touch with innovation: Rudi Lamproye, Eversify and Torsten Müller, Tame 14
In touch with DG CONNECT: an interview with Lorena Boix Alonso 15
DG CONNECT shares funding opportunties for media
16
In touch with innovation: Kimmo Kiviluoto, Enreach 17
In touch with innovation: Toni Hopponen, Flockler 18
Think tank panel: what is next when it comes to audience engagement 19
In touch with innovation: Luc Martens, Sugestio
22
Do-tank interactive debate: Translated Syndication in action 23
Reality Check! with Nic Newman, Reuters Institute 23
ANNEX 26
Event Programme 26
Speaker Biographies 29
Start-up Details 35
Meet the Sponsor 39
Participants List 40
Get Involved 45
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
VI
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
FOREWORD
The Future Media Lab. network:
collaborating for a stronger European media sector
Again this year the Future Media Lab. Annual Europe’s media sector. They all address one by subscribing to our Future Media Lab.
conference created a unique opportunity for crucial question: how can media companies newsletter on the brand-new website:
a distinguished network of thought-leaders regain control over the monetization of their www.futuremedialab.info and if you would
to gather and discuss how Europe’s media content in times when more than 60% of the like to share some of your ground-breaking
will develop into the future by developing value created by media is captured outside insights please contact us to discuss the
innovative, out-of-the-box ideas. the media value network. possibility of publishing it on the Future
I am proud to present herewith the post- Media Lab. blog.
conference report of the 6th Future “If we join forces and My primary lesson learned from 4 years
Media Lab. conference that took place collaborate in a trustful manner running the Future Media Lab. is: If we join
on 26 January 2016 in Brussels. The EMMA forces and collaborate in a trustful manner
team, with the support of the Future Media across all our respective across all our respective networks, we
Minds network, start-ups, media experts, networks, we can achieve so can achieve so much more together! Last
politicians and academics, put together week’s conference was another outstanding
this report as a summary of – but also as much more together!” example for this. And I am looking forward to
a stimulator for further debate on – the - Max von Abendroth get even more out of this innovation-driven
crucial topic for today’s media: the future of and forward-looking spirit that we all share.
audience engagement. Executive Director, EMMA I would like to thank in particular Agfa
And for the first time the Future Media Lab.’s Initiator of the Future Media Lab. Graphics for their commitment to support
start-up “AEMII” (www.aemii.eu) was on not only the conference but the Future Media
stage with a group of globally well-known It is a great privilege for the European Lab. mission as such, as well as EurActiv in
and highly innovative start-ups that have the Magazine Media Association, EMMA, to their role as our highly valued media and
potential to change the game in favour of host its open Future Media Lab. think tank content partner. It is also a great pleasure
and therefore be so closely and actively to work with the wide network of supporters
involved in media innovation. Furthermore and Future Media Minds who help making
we are grateful to be in the role of trusted this journey tremendously worthwhile and
partner for a wide range of association -, are ensuring that the impact of this network
think tank- and media partners as well as is growing day by day.
the European institutions when it comes to Please be in touch – I am looking forward to
driving and shaping the debate about crucial meeting you again!
topics for media innovation and media Yours,
related policy.
Please consider this a standing invitation Max von Abendroth
to you to join us at the regular Future Executive Director , EMMA
Media Lounge debates in the European Initiator of the Future Media Lab.
Parliament, hosted by MEP Andrew Lewer.
You are also warmly invited to save the date
for the next Annual Conference of the
Future Media Lab. that will take place on
Tuesday, 24 January 2017 in Brussels.
In the meantime please stay in touch
VII
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
INTRODUCTION
The Future Media Lab.
where media innovation meets public policy
The sixth Future Media Lab. conference took place on 26 January the importance of engagement and building trust in an industry that
2016 in The Panoramic Hall at The Square in Brussels. The has no boundaries. She also introduced the premiere of the Future
conference, titled “Technology and Media: Shaping the Future Media Lab video, which presents enlightening European media stats
of Audience Engagement” was a one-day event that included in an engaging way.
a keynote address, panel discussions, reality checks with facts
and figures, and two interactive sessions. The conference opened with a keynote address
Approximately 150 politicians, media experts, by Nicolas Sennegon, Global Managing
journalists, publishers and start-ups joined Director of The Economist. He explained how
the event to kick off a debate about how “[The Future Media Lab.] is his publication adapted and transformed into a
technology can be used to engage audiences a great meeting place for global digital brand, while maintaining its core
and monetise participation. politicians, suppliers and values. The Economist devised a corporate
The impact of technology on audience media representatives.” strategy to seek out its audience, engage it with
engagement is a major topic for today’s relevant and stimulating content and then to
media. The creation of “Engagement Tsars” - Auke Visser swiftly follow up with direct messages on how
and “Engagement Teams” in the publishing President to subscribe. He said the company employed
world proves how important it has become to efficiency and agility to build its brand into
EMMA (host of the a leading financial publication, which sells
Future Media Lab.)
connect with audiences. Technology is a major 1,265 print copies and 280,000 digital editions
tool and is being employed by publishers and
third party platforms alike to attract and track readership. Keeping globally every week.
abreast of developments, while addressing concerns like copyright Nic Newman, Research Associate at Reuters Institute for the study
and parasitic passive hosts, is crucial for the European media. of Journalism (UK) introduced his first “Reality Check”, a five minute
Future Media Lab.’s annual conference addressed these themes presentation with facts and figures on audience engagement.
through different angles and perspectives bringing together various Two more presentations followed throughout the conference
stakeholders. The key message of the conference was crystal highlighting key developments and showing statistics on disruption,
clear: a structured collaboration between media and technology innovation and the future of media.
companies, publishers and platforms is absolutely necessary for a
bright and mutually beneficial future.
The Opening Panel discussion, was moderated by Angela Mills
Wade, Executive Director, European Publishers Council and
The questions at the core of the event included: consisted of: Roberto Viola, Director General of DG Connect,
How does technology impact audience engagement in European Commission, Dita Charanzova, Member of the European
today’s converging media world? Parliament (ALDE), Czech Republic, Natali Helberger, Professor of
How can media regulation support and promote audience Information Law, University of Amsterdam and, Jens Henneberg,
engagement and participation, while respecting the privacy Executive Vice President and Editorial Director, Bonnier Publications.
of users? The discussion explored the interface between media innovation and
What are the key aspects of audience engagement now and policy framework, which is evolving to meet the challenges of a fast-
what comes next? changing creative industry.
What role is there for syndicated translation in a multilingual
continent?
Following on, the first of two interactive sessions looked at key
aspects of audience engagement out to 2020. Run by Karen Boers,
Karen Boers, Co-Founder and Managing Director of startups.be there were presentation pitches by nine media start-ups. Delegates
welcomed delegates, and set the tone for the conference by stressing got the chance to quiz the innovators about key issues and their
2
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: Rudi Lamproye (left, center), R&D Software Manager at Agfa Graphics and Slobodan Sibincic (right, center), Secretary General of European Business
Press, talk during the first interactive session. © Thomas Geuens
products and services at round table discussions. were two options examined as viable, economical ways to engage
The second think tank panel got to the heart of the conference theme: with different nationalities.
What is next when it comes to audience engagement? Moderated by In addition, interviews with participants and contributors have been
Daniel Knapp, Senior Director, Advertising at IHS Technology in the shared throughout the report. We have also included bios of the
UK, the panellists comprised: Christoph Fiedler, Managing Director speakers and panellists, the participants list, the programme of
for European Affairs and Media Policy, VDZ; Matthew Kaminsky, the day, as well as other practical information in the annex of the
Executive Editor, POLITICO Europe; Marju Lauristin, Member of the report. This report is not an exhaustive recap of everything shared
European Parliament (S&D), Estonia; Rudi Lamproye R&D Software on 26 January. Rather it should be seen as an overview of all the
Manager, Agfa Graphics; and Paul Lee, founder of Ecuiti. discussions and provide context for future debates and discussions
The widespread introduction of “Engagement Tsars” and teams, was on these topics.
seen as a clear example of the importance of the role. But it wasn’t Finally, this conference would not have been possible without the
all about numbers. Engaging the right, niche audiences was also support of our sponsor Agfa Graphics. We would also like to thank
crucial as was monetising engagement. our media partner EurActiv and to acknowledge the support of the
The conference ended with a Do-Tank interactive Debate: Engage with Future Media Lab.’s association partners, media partners and
your audience in a multilingual continent: translated syndication in think-tank partners in the run-up to the event.
action. Martine Reicherts, Director General, Education and Culture The Future Media Lab. is hosted by the European Magazine Media
(EAC) at the European Commission, looked at the still crucial role Association, EMMA.
of local language “outside of the Brussels bubble” and how nuances Save the date! The next Future Media Lab. Conference will be
and meaning are often lost in translation. She suggested young held on 24 January 2017 in Brussels. In the meantime a series of
journalists broaden their horizons and understanding of language workshops, tours and other events will be organized throughout the
through travel, adding that it could be 10 years before mechanical year. For an overview of events, please visit the Future Media Lab’s
translation is 97% perfect. website: www.futuremedialab.info.
Guided by other expert commentators, the discussion went to the
core of Europe’s diverse linguistic heritage and examined how 3
relevant translation is in a digital world, with English now the online
international language. Mechanised translation and syndication
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: (Opposite page) Nicolas Sennegon, Global Managing Director at The Economist, gives his keynote presentation at the Future Media Lab. annual
conference on 26 January 2016. (Above) Participants listen to speakers at the conference. © Thomas Geuens
AUDIENCE ENGAGEMENT
at the core of tomorrow’s media business
The opening keynote presentation was a “This new audience is creating content onto its hub. It went on to specific websites,
shining example of a publisher engaging from the information they collect and at the right time of day, where it knew
with its audience and monetising it. Nicolas share online. The change is from story- it would bump into potential Economist
Sennegon, Global Managing Director of telling to story-sharing. And the audience readers, and posted provocative content to
The Economist, outlined the company’s attract clicks and drive traffic.
successful strategy which built a booming “The challenge we have
digital business, which attracts 6 million today at The Economist is “We also tried gamification messages to
unique readers globally each week, 280,000 not so much about producing attract a younger audience,” said Sennegon.
weekly digital editions and an app read on “Once we had attracted their attention, the
469,000 unique devices worldwide. the content, it’s about next move was to get them familiar with
distributing the content our content, based on the topics they were
Sennegon said that The Economist, which to reach the audiences interested in, and we built a comfort zone for
was founded in 1843, has adapted to wherever they are and them within our content ecosystem. That
transform its business. And he pointed whenever they want to was the first step. Once they left these hubs
out that the strategy is now becoming we had identified and tagged them.”
commonplace with a recent report by the consume it.”
Economist Intelligence Unit stating that The Economist identified the content which
80% of global marketers are looking to do - Nicolas Sennegon attracted the most initial attention, and
the same. Global Managing Director drove traffic to the hubs, but also discovered
more day-to-day, relevant content, triggered
The challenge for The Economist was The Economist subscriptions.
declining print advertising and circulation.
And also the growth of new digital players is everywhere – on domain and off domain. The second stage was about conversion.
providing content for free. “So we realised So we needed to address this audience Potential subscribers were addressed with a
we needed to know our customer first and wherever they are.” transactional message – either about price
we changed and adapted our brand values to or content.
a new connected audience,” said Sennegon. Economist marketers navigated complex
scenarios, with the ultimate aim of winning “From our experience we learnt, marketing
“The year 2015 was a formative one that new subscribers and retaining them. This efficiency, proactivity and agility; being
told us we needed more positive change. involved a connected programme across The able to adapt messages according to the
We needed a global perspective for this Economist, executed in two phases. Using reactions of the audience. In one year we
young connected audience and we needed audience data, The Economist identified reduced acquisition costs by 28% -- shifting
to concentrate on quality of content, which the core subjects its target audience was from an offline medium to a digital one. And
people are willing to pay for.” interested in, and created content to drive it we’ve delivered 15% more subscribers. So we
reduced costs and increased subscriptions,
The challenge for marketers is to regain which I think is the Holy Grail.”
control of their messaging, said Sennegon.
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: Daniel Knapp, co-founder of AEMII and Senior Director, Advertising at IHS Technology introduces AEMII to conference delegates during the interactive
session. © Thomas Geuens.
IN TOUCH WITH INNOVATION: INTRODUCING
Accelerating European Media Innovation & Insights, AEMII (UK)
What is the main idea behind your start-up? at media brands. On top of this users are accessing content
In order for Europe’s media sector to regain control of monetizing anytime and anywhere thanks to the developments of mobile and
their content in the digital transformation, media companies networks. These developments are disrupting the ways media
need to enter a structured collaboration in order to accelerate brands are engaging with their audiences and how they can build
innovation as well as generate a completely new level of insights. a sustainable business model around creating and disseminating
AEMII will provide Europe’s most comprehensive set of digital media content.
oriented business intelligence, based on advanced media focused
technologies AEMII will deploy within Europe’s digital publishers, How do new technologies open up new revenue streams for
broadcasters, entertainment, and radio.
digital publishers?
What observation kicked off your project? Innovative technologies today allow publishers to regain control
Today more than 60% of the value created by Europe’s media of a bigger part of the media value chain and therefore capture
companies is captured outside the media value network. This is an increasing share of the value within the media sector. In
due to highly specialized intermediaries that provide serviced particular at times when technology is no more considered as an
in the complex digital advertising and content dissemination asset but increasingly as a commodity, technology innovations
markets. AEMII acts as an open platform facilitating Europe’s are more accessible due to a decrease of investment and skill
media ecosystem in a way that an increasing amount of value is barriers. As a result innovation cycles speed up for publishers and
captured within the media sector. Each individual media company new revenue streams from selling content, advertising revenues
is not able to achieve that on its own. That is why AEMII is needed and e-commerce help media companies to build a sustainable
as a neutral partners bringing all the different elements together. business.
What is your added value to media companies in audience How can media and tech companies best collaborate over
engagement? data analytics?
– AEMII will bring a new level of insights about the The AEMII approach is built around an open platform for media
intersection of Media, Technology, and Audiences to Europe’s companies and technology companies to collaborate. This
media companies. This real-time business intelligence will allow platform approach is the most effective way to accelerate
media companies to take strategic decisions based on real-time innovation and to collaborate when it comes to insights. The
and predictive data analysis that today doesn’t exist. With this leading edge technology know-how AEMII brings to the table
information at hand media companies will be able to engage with thanks to its outstanding innovation partners as well as the
their audiences across platforms and regain control of monetizing neutral positioning of AEMII in Europe’s media sector, are key
their content. success factors for the urgently needed collaboration between
publishers to compete in the digital world.
What do you see as the most striking innovative consumption Daniel Knapp
Co-founder, AEMII
patterns in the last five years?
Today media content is picked up anywhere: in social networks,
at content aggregators, on content dissemination platforms,
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
becoming mere content producers for these “Privacy policies are not an obstacle to innovation, they can also promote
other platforms?” innovation and help innovation because they can be an important factor
“Of course this is a challenge,” said in building trust and in setting common benchmarks and guidelines and
Henneberg, “We need Facebook, but need inform not only users but also the media, what is possible, what is not.”
to keep them a little bit at arm’s length. It’s
about data protection as well. A lot of people - Prof. Dr. Natali Helberger
find it convenient to use the Facebook login Professor of Information Law
and think the service is free, but behind the
scenes Facebook taps into our data. The University of Amsterdam
consumer needs to realise there is no such
thing as free media; the first currency is their issues she suggested. that a balanced approach was needed, unlike
own data. And Google and Facebook have a Charanzova gave an extreme example of the Chinese example. “European media
better opportunity to benefit from this data how an executive of Chinese search engine companies need to compete with Google
and this is where we need a level playing Alibaba boasted about the comprehensive and Facebook. So we can’t be too polite, or
field. We have to work with this and figure knowledge they held on Chinese citizens at a we put our industry at risk.”
out if we can follow our customers. We Shanghai Conference and how it was readily
know they want a better experience. So it is available for sale. “I was shocked. In Europe
a bit of a contradiction – we want to protect they would face many lawsuits. We have
the consumers but, on the other hand, they a different approach to privacy.” She said
want a much more tailored experience in our some people felt they had become walking
media.” advertisements, and were bombarded with
MEP Dita Charanzova also saw the two-sides ads. However, she realised that advertising
of the privacy issue: “On the one hand we helped finance the media and a balance had
want to give users relevant information, but to be found in handling big data.
it is also important to protect their privacy.”
She said that although privacy legislation Henneberg concluded by saying: “For us Photo: Nic Newman (Reuters Institute) presenting
can be seen to hinder innovation it can trying to operate a business, we have to his “reality check”. © Thomas Geuens.
also be a way to build trust in the media. figure out ways to make money and survive.”
Smart TVs which have raised concerns of He said big data has a part to play, but agreed
spying and paywalls that require people to
give personal information are contentious
REALITY CHECK!
Discussing Facts & Figures with Nic Newman, Reuters Institute
Data is becoming increasingly important smartphone,” said Newman. “The kind of
in newsrooms, with 76% of surveyed media content that you need to create for those
professionals saying it will be very important platforms is different, smaller, much more
in 2016. Other top priorities for the media compressed. But then, of course, there are
industry include (in order of importance): other times in the day when consumers
deepening online engagement, driving want something much more substantial.
greater reach, business model innovation, They still want quality content and depth.
and increasing internal efficiency. How do we do both? That’s the challenge.”
“One of the first things most people do when To find out more, check out Nic’s post on the
they wake up in the morning is access their Future Media Lab. blog.
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: Paul Lee, founder of Ecuiti and co-founder of AEMII, as a panellist in the second think tank panel. © Thomas Geuens.
IN TOUCH WITH INNOVATION: INTRODUCING
ECUITI (USA)
What is the main idea behind your start-up? innovative start-up companies?
To be useful, creating true insight from data needs to be simple, yet If you are unfamiliar with the real problems in creating analytical
relevant enough to apply in real-world situations, and needs to be insight, then it is extremely challenging to adapt and develop
fast enough so business leaders can respond quickly. We created the required solutions. Media companies are at varying degrees
Ecuiti to do just that: simplify, accelerate, and enhance data of technical and analytical maturity. Today, the majority of
driven insight to drive impact rapidly. There will be a time when traditional media companies are just getting their feet wet with
digital insight is simple and intuitive—we call that “Information big data analytics. Which means they’re just learning how to
Age 2.0”— Ecuiti would like to help usher in this new era of insight. swim, while the digital platforms who have been working with
these challenges for decades are battling each other like Olympic
What observation kicked off your project? swimmers. Bridging a gap like that is not impossible, but is
We had the privilege of toiling for 9 years with some of the most certainly daunting. Start-ups try to do the best they can, but still
challenging ad-hoc big data analysis on the planet examining the have to work with media companies within a frame of reference
mechanisms of the digital economy as forensic litigation analysts. that is familiar to traditional media dynamics. Sometimes—
We realized that more companies were finally recognizing and with technology, often—the answers lie outside of these
the strategic value of data driven insights. We knew our skills traditional frameworks.
developing extremely complex—yet robust—analysis rapidly
would be useful to help people capture this value. So we set out How can media and tech companies best collaborate
to create an elegant, simple way to achieve insight driven impact. over data analytics?
Given the digital transformation that is happening in the media
What is your added value to media companies in sector today, both must be open to embrace collaboration,
audience engagement? learning, change and new solutions. Since technology innovations
In the same way that media industry hides the complexity, happen so fast, this collaborative learning process will be iterative.
professionalism, and diligence of generating highly relevant and This means learning how to recognize the “right” data at the “right”
engaging content, we can do the same thing with analytic insights. time within the “right” analytical frameworks—and most learning
Difficult questions around audience engagement, content will come by making a few mistakes. Overall, however, the most
distribution, monetization can be answered by starting down a important part of beginning to harness the power of digital insight
path that harnesses past, present, and future information assets. is to start the journey.
We give media companies the tools to simplify and extend their
capabilities to get better and better results from their information Paul Lee
assets. Founder, Ecuiti
What is the biggest challenge for an effective
collaboration between media companies and
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: (Left to right) Daniel Knapp, Senior Director, Advertising at IHS Technology and co-founder of AEMII presents AEMII to audience. Kimmo Kiviluoto
(center) talks to participants during the interactive session. Karen Boers, Co-Founder and Managing Director of Startups.be moderating the day’s sessions.
© Thomas Geuens.
LOOKING AHEAD TO 2020
key aspects of audience engagement
One of the hallmarks of the Future Media businesses to delegates (see pages 37-39), to be rebranded as Ambassify) provides
Lab is the emphasis on interactivity. Using who were then able to quiz them at a round technology and guidance for brands/media
the World Café Forum model, participants, table session, contribute their own ideas and companies, enabling them to quickly build
panellists and speakers are given the share findings. up a community which can provide feedback
opportunity to exchange valuable insights on e.g., a product or experience. This can be
and suggestions, bringing much more to the No stranger to start-ups as Managing a potentially valuable source of content to
table. Director of startups.be, Karen Boers, communicate around a product / experience,
moderated a lively session that saw also given that people typically have more
This year there were two sessions, participants question how the ideas and trust in their peers than in advertisers.
interspersed with presentations from services touted worked in practice.
leading experts in their fields, who joined Stevens also explained how automation
delegates at their tables for further Participants explored three key themes: saves a lots of time. Delegates heard that
discussion. Know Your Audience similar UGC platforms to what Bubobox
Use Innovative and Engaging utilizes have been developed in the past in
The first session was introduced by Karen technologies the field of journalism, but journalists also
Boers and brought together representatives Engage with your audience across need to understand how to best leverage the
from nine start-ups – AEMII, Bubobox, platforms. stories people are telling. It was suggested
Casterstats, Ecuity, Enreach, Eversify, that this tool could be useful for news sites
Flockler, Sugestio and Tame – to show just Discussion at the tables was diverse. and to measure the impact of journalism.
how the media can shake up and shape its For instance, at his table Koen Stevens It was also noted that the legal approach
businesses. The entrepreneurs pitched their explained that Bubobox (which is soon would have to be considered, in light
REALITY CHECK!
Discussing Facts & Figures with Nic Newman, Reuters Institute
In addition to the rising influence of video, Nic Newman
identifies five areas of innovation to keep an eye on:
1) Mobile formats: short form video, live video,
verticle video, gifs, charts
2) Long form: Medium, Facebook Instants, web
documentaries
3) Community based media: user content or
platforms that use and showcase community
alongside professional content (e.g. De
Correspondent)
4) More personal and contextual media: that
understands and anticipates what you want
5) Distributed media: taking content to where
audiences are and adapting for those platforms.
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: (Clockwise) Koen Stevens introduces Bubobox to participants; conference delegates network during the coffee break; Stevens talks to participants
during the interactive session and Stevens presents Bubobox at the beginning of the interactive session. © Thomas Geuens
IN TOUCH WITH INNOVATION: INTRODUCING
BUBOBOX, Ambassador Marketing Automation (BE)
What is the main idea behind your start-up? How do you help publishers to engage with various
I don’t want to live in a world where I’m bothered by intrusive
advertising, but where I’m influenced by my peers in my buying audiences across platforms (including the social
decisions.
media)?
What observation kicked off your project? First of all, we offer a DIY toolbox for brands to set up user-
People are heavily influenced by other people and are installing ad- generated content interactions with their fans, and allow them to
blockers everywhere. Time to put word-of-mouth and ambassador IDENTIFY their brand ambassadors.
marketing to work! Next to this we offer an integrated community solution, where we
guide those trusted ambassadors, through an exclusive portal, in
influencing their peers in a non-intrusive way.
What is your added value to media companies in If you are a media company on which platforms do you
audience engagement? have to be mostly visible?
Audiences need to be engaged in a different way. Your audience Depends on the company. Content is key (always). But TRUST is
can interact through an exclusive portal and help you to influence even more important these days. Trusted content is what we need.
other people with an authentic voice. Trust is key. Your brand ambassadors can help you to distribute your trusted
content.
What is the biggest challenge for an effective
collaboration between media companies and Koen Stevens
innovative start-up companies? Founder, BuboBox
Scaling within the company beyond pilot programmes.
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
of whether this tool was being used for system? Could media partnerships help
marketing or otherwise. manage off domain tagging? What was the
protocol when employing user generated Key Take Aways:
Other tables discussed a wide range of content? And how could opportunities be
topics – from creating associate WordPress fully realised through the development of Automation is a way to optimise
type blogs from user-generated content real time technology which would allow efficiencies and cost savings.
to win audience engagement, to gaining, publishers to immediately latch on to
refining and applying Big Data. The session celebrity endorsements when they were Publishers can engage with
enabled participants to speak directly to trending? audiences by creating hubs
the innovators and it was clear that they featuring user generated
wanted to know more. Would the solution How do you get down to the basics with Big content.
being pitched impact their bottom line? Data? How do you drill down to the simple
Would it cut costs? Would it make marketing facts – interests, environment, family, Mining Big Data – collecting,
strategies more effective? consumption – and convert the raw material refining and applying it – is key
into meaningful segments? How much can for publishers.
Tracking was one issue attracting automation simplify the process?
interest. Just how could you manage it Tagging can slow your system
effectively? Could you eliminate tracking The session wrapped up, leaving participants and there are limits to off
once a campaign had ended to ward off with a number of key findings, which are laid domain tagging. There are also
third parties and stop tags slowing your out in the box on the right. problems with third parties
tracking users.
Tracking opportunities
are being missed and the
development of “real-time”
tools could solve this.
Personalised newspapers
are now viable, with content
tailored to interests.
User-generated input is
connecting audiences with
publishers.
Opportunities for feedback have
increased.
Immersive experiences are
rising.
Photos: (Top) Toni Hopponen, Co-founder and
CEO of Flockler, talks to conference delegates.
(Bottom) Conference delegates participating in
the interactive session. © Thomas Geuens.
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
IN TOUCH WITH INNOVATION: INTRODUCING
EVERSIFY (BE) TAME (DE)
What is the main idea behind your start-up? What is the main idea behind your start-up?
The main idea is that we believe one should combine a good To tame the flood of information on Twitter.
user experience on multiple devices with one automated
system. Unless processes are automated we do not believe What observation kicked off your project?
these processes are sustainable. Agfa has a track record The increasing value of Twitter for global and local events,
in developing systems that combine manipulating graphic combined with a frustration of using the platform for efficient
content and automating workflows. information research.
What observation kicked off your project? What is your added value to media companies in
Existing traditional customers requesting for it and no audience engagement?
availability of systems in the market. Geo-located, real-time insights of audience conversions (on
Twitter). Tame tells you what your audience is interested in, when
What is your added value to media companies in and where.
audience engagement?
Bringing a solution that can bring the ultimate user experience What is the biggest challenge for an effective
in an interactive environment in a fully automated process. collaboration between media companies and
innovative start-up companies?
What do you see as the most striking innovative A too high demand for a one-size-fits-all solution and not enough
consumption patterns the last five years? willingness to experiment with smaller, more focused products.
Mobile use. The proliferation of mobile devices everywhere in
the world. How do you help publishers to engage with various
audiences across platforms (including the social
How do new technologies open up new revenue media)?
streams for digital publishers? We believe that publishers should listen to their audience first.
New revenue streams can be opened up by targeted content, Thus, we specifically help with identifying audiences on social
targeted advertising and the technology to prove the efficiency media (Twitter), analysing their conversions and as a result help
of these campaigns. publishers generate targeted content.
Rudi Lamproye If you are a media company on which platforms do you
R&D Software Manager, have to be mostly visible?
Agfa Graphics/ Eversify In general, where your current or future potential audience is. But
you need to have the tools to identify your audience.
Photo: (Left) Rudi Lamproye introduces Eversify to conference participants Torsten Müller
and and (right) Torsten Müller, co-founder and CMO of Tame, talks to Co-founder & CMO,Tame
participants during the interactive session.. © Thomas Geuens
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
IN TOUCH WITH DG CONNECT
an interview with Lorena Boix Alonso
In the run-up to the event, we’ve conducted an interview with Lorena promotes and facilitates sustainable (funded) journalism and
Boix Alonso, the Head of Unit for Converging Media and Content, DG media diversity in a fast pace changing online environment?
for Communications Networks Content and Technology, in order to
get her ideas and insight on the converging media world, on how DG Media diversity and media freedom are of crucial importance. There
CONNECT is supporting innovation, media diversity and freedom in is no innovation when the media is not free. The partnership between
Europe as well as the relevant funding opportunities, regulatory media innovation and media policy can only work in an environment
framework and biggest challenges. where the media is free, pluralistic, and independent.
How does the Commission stimulate and foster innovation The Commission defends media freedom and pluralism within
in today’s converging media (policy framework, funding its competences. When legal action is not possible, it acts as a
facilitator. For example, we have recently funded the establishment
opportunities)?
of the European Centre for Press and Media Freedom (ECPMF), based
Our media policy seeks to respond and accompany the changes in Leipzig, to unite Europe’s fragmented media freedom community
enabled by innovation. And these changes are constant in the and to address media freedom violations in EU member states and
media environment. But our media policy is not simply responsive beyond.
to innovation. We shape our policy with the clear objective of
encouraging innovation. We clearly aim Also thanks to EU funding, Index
at making Europe’s media environment on Censorship and other partners
more innovative and competitive. “Both mobile connectivity and data build on the existing mapping
The Digital Single Market strategy technology are key for the future of the media freedom platform, to provide
further assistance to journalists
is precisely aimed at creating the media industry. Media companies could play and disseminate knowledge about
right conditions for digital networks an important role in such initiatives. We media freedom in Europe.
and services to flourish. It does so by
setting the right regulatory conditions encourage them to join efforts to elaborate Another EU-financed project is the
for innovation, investment, fair proposals and compete to receive funding.” Media Pluralism Monitor (MPM).
competition, and a level-playing field. The MPM aims at identifying and
Policy initiatives such as the review - Lorena Boix Alonso highlighting risks. Over the past
of the EU audiovisual framework, Head of Unit for Converging Media and Content two years, the European University
the modernisation of copyright, the Institute (EUI) has performed the
assessment of online platforms, and European Commission test implementation in all Member
the discussions on trust and privacy go States in an independent manner
precisely towards that direction. And and will soon be publishing the
they all have a direct impact on the media. latest results.
But it is not only with regulatory frameworks that you can respond, From the innovation side, we support projects like REVEAL that
accompany and encourage innovation in the media sector. We have design innovative tools helping journalists in searching and
H2020, which is particularly important for the media. Technology- verifying news in the social media and more broadly on the Internet.
wise the media is probably one of the industries that was disrupted Such tools are of fundamental importance for the Media news
the most by the impetus of new ICT technologies. In particular, sector since data from the Net became one of the main sources of
content digitisation and pervasive broadband connectivity information for journalists and news enterprises.
have opened opportunities for reaching new audiences with
personalised services and immersive solutions. At the same time, Do you have plans to approach the Research and Development
this technological revolution has brought new competitors – often funding in a more vertical rather than horizontal way relating
coming from sectors other than the media – into the market. new technologies with media companies?
For the European media sector, which is traditionally very strong in We are starting the phase of drafting the new Work Programme for
creating content, it is of paramount importance to embrace these the period 2018-2020 and we welcome inputs from the industry.
new technologies to remain competitive. That is why, in recent
years, the Commission has funded projects in the field of Media In the current Work Programme (2016-2017), there are already
convergence for a total of about 90M€. Moreover, through a new several funding initiatives where media could play an important
call for proposals that will close 8 November 2016, the Commission role. In addition to the 39 M€ mentioned above, additional funding
will select new projects worth 39 M€ in total. is available in the 5G PPP (Public-Private Procurement) and the Big
Data PPP, which are initiatives dedicated to the development of the
What is the framework in which the European Commission
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
future mobile network and to the application of Data technology and content search and verification tools – complemented with
into the European industry. Indeed, both mobile connectivity and joint efforts at all levels to strengthen media literacy – can enable
data technology are key for the future of the media industry. Media European citizens to fully exploit the potential offered by a digital
companies could play an important role in such initiatives. We and hyper-connected media environment.
encourage them to join efforts to elaborate proposals and compete
to receive funding. What is the biggest challenge for DG Connect at the moment
Moreover, looking ahead in time, we strongly believe that technologies concerning innovation and the future of media?
related to the Internet of Things (IoT) and cloud computing will
further shape the Media landscape offering new solutions for We have been very committed, I would even say stubborn, in
content creation, immersive experiences and distributed caching. encouraging players from different parts of the media environment
Therefore, we encourage you to play an active and central role in the to come together and cooperate on innovation and research. The
upcoming EC funded actions in these two technological sectors. audiovisual sector has been historically more present in our R&I
actions. The need for technology innovation is shared by everybody
How do you envisage the future of technology and media in in the media industry. Moreover, convergence of media is a reality.
Europe in order to respond to citizens’ needs? We increasingly find providers offering converged services, where
audiovisual, text, still images, social media, UGC, etc. intermingle.
Citizens want and should be able to access reliable, high-quality, That is why we are inviting more and more players – for example
real-time information. This is crucial for the functioning of our publishers – to be involved. We have the impression that our efforts
democracy. are paying off and that there is a growing attention from all parts of
the industry in this respect. Yet more needs to be done, and this is
In the recent past, only few different media channels were available indeed our biggest challenge in this field.
for citizens to get informed.
We strongly believe that by joining forces, media players have more
Technological innovation has completely changed the scenario. instruments to face the challenge of making the technologic leap
Online news and social media are now complementing so-called required for staying competitive. They can also find benefits from a
traditional media outlets and have completely reshaped the way cross-sectorial cooperation.
citizens receive and produce information. Pervasive broadband
connectivity has also provided citizens with more possibility to be Take the example of Big Data. Big Data is a must-have technology,
heard. which can help all media sectors in facing the common problem
of content personalisation. Finding a reasonable way to share data
As happens always with rapid changes, they come along with a among different media players – audiovisual, publishing etc. –
number of challenges. For example, the quantity of information could spark a cross-fertilization effect opening up new business
available may be overwhelming. The information itself might be un- horizons.
checked, inaccurate, or misleading.
The Commission’s support to innovation in the development of news
DG CONNECT
SHARES FUNDING OPPORTUNITIES FOR MEDIA
Following on from the interactive session which had generated a The European media is great about making content, but maybe
buzz about new media opportunities, strategies and applications, needs to speed up adopting new technology. For then it’s easier
Alberto Rabbachin, Scientific Programme Officer, DG CONNECT, to face the competition. We are trying to support you to be more
European Commission, revealed EC funding opportunities to competitive.”
finance them. H2020 Funding, via Unit G1 DG Connect, was He said his unit was looking for development solutions and
welcoming approaches from May, with deadlines April-November services for the industry, using technology to enable the
2016 for various projects. convergence between different media sources. Of interest
He told delegates that he was well aware that the media is one are demonstrations of prototypes that can raise social media,
of the industries disrupted the most by the latest technological personalised immersive experiences, and content interaction in
developments. “Technology has completely changed the a multi-platform scenario.
scenario,” he stated. Looking on the bright side he said: “A big Rabbachin also mentioned co-ordinated projects. He said the
change is that you can receive feedback from users. There are media could apply for money from a Big Data Public Private
a lot of opportunities to build new audiences, create a multi- Enterprise (PPE), involving 500 million people from now until
device environment and immersive experiences, introduce 2020. He emphasised that data is the key thing for the industry.
personalisation, content creation, and the chance to observe Rabbachin’s presentation can be found on the Future Media Lab.’s
user behaviour.” website: www.futuremedialab.info.
However, Rabbachin said the flipside was third parties using
content just to make money. “So you have to face this situation.
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: Kimmo Kiviluoto Co-Founder and CEO of Enreach presents his solution to the audience. © Thomas Geuens
IN TOUCH WITH INNOVATION: INTRODUCING
ENREACH (FI)
of each audience segment is essential to serve and work with the
What is the main idea behind your start-up? audience in the best way possible. The old wisdom, “Knowledge
Enreach helps publishers turn data into profit. is Power,” is also fully relevant today; furthermore, the means to
i. Collects the data – all the data, but especially your own unique collect and enrich that knowledge are better than ever before.
data, what really makes you stand out – on your audiences.
ii. Refines and enriches the data to meaningful profiles and Where do you think media fail today in developing a
segments. comprehensive data strategy?
iii. Efficiently and effectively applies the data on your day-to-day There seem to be two common paths that lead to mediocre
processes, via easy-to-use interfaces results at best. One is being too ambitious and rigid planning –
This covers all channels, formats and platforms – including excessively large and costly term programmes, with long-time
video, mobile. Simply, turning data into profit. scales that are no longer affordable, as the world around us is
changing faster than such programmes can accommodate. The
What observation kicked off your project? other is a non- committed, somewhat nervous approach trying
Actually two observations. First, Digital Publishers have access all sorts of strategies and tools too fast, without organizing their
to unique proprietary data assets, which, however, are difficult adoption in their work.
to use and monetize in their present raw form. Second, due to
our strong expertise in fields such as analytics and predictive The optimal approach can be found somewhere in between
technology, we at Enreach have the competences and know-how these two. Commit to the programme, but have good clock speed
to refine the data into a form that fits the needs of the users and and flexibility within it. Try new things, sometimes succeeding
the market. and sometimes failing, but fail fast and then improve. Set
goals, measure progress, review what worked and what didn’t.
What is your added value to media companies in Perhaps the world around us changed, creating new challenges
audience engagement? and opportunities? Focus on not some predefined steps of the
“Simplicity beyond complexity”. Provide easy-to-use, fun, yet programme, but progress towards the targets set in the strategy
highly efficient tools that automate much of the manual steps and the overall programme.
in the process of applying data to engaging audiences and
improving business.
Why is it important for media companies to know their Kimmo Kiviluoto
audiences? Co-founder & CEO,
In short, the better the media companies know their audiences, Enreach Solutions AB
the higher the engagement and monetization. To understand the
particular properties such as passion points, behaviour patterns, 17
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: Toni Hopponen, Co-Founder and CEO introduces Flockler to participants to open the interactive session. © Thomas Geuens
I N TOUCH WITH INNOVATION/ INTRODUCING
FLOCKLER (FI)
What is the main idea behind your start-up? ones and who’s the most influential user on social. This helps
Flockler enables brands and publishers to create engaging our clients to further strengthen the relationship with readers,
editorial content and collect social content created by the reward active users and use that information for retargeting or
organisation, its employees and their audience. Create a new social advertising.
Flockler-powered website or integrate content to your existing
websites, applications, ecommerce sites and other services. What is the biggest challenge for an effective
Create and curate content manually or set up rules to publish collaboration between media companies and
content automatically from Twitter, Instagram, Facebook, innovative start-up companies?
YouTube, LinkedIn and Pinterest. To be honest, two main issues are:
What observation kicked off your project? Old technology solutions (+sunk costs) and a huge barrier
About four/five years ago we started helping publishers to gather to entry built by IT
content directly on their site – news stories, images and videos Most of the media organizations still work print & editorial
straight from the street created by their readers. Our clients content first instead of building truly valuable digital
simply wanted to build engagement with their users and as services for customers. How many media organisations
mobile adoption was huge in Finland (thanks to Nokia), there really capture the information about their user and use it
were new opportunities available. As we all know social has to create tailored experiences? This is something that’s
grown during those five years and our clients started asking, - if basic for digital start-ups and gaming companies.
they could create a mashup of editorial, UGC and social content.
Today the platform powers websites, applications, real-time If you are a media company on which platforms do you
news reporting, social TV, event displays and a lot more. have to be mostly visible?
I believe this depends on the organization – there are so many
What is your added value to media companies in social channels out there that you need to analyse which ones
audience engagement? makes sense (where’s your audience and how to monetize?) to
The basic product can be used to build the engagement with your organisation and start producing content tailored to those
users by asking them to contribute to a news story or during an channels to be able to cut through the noise. I call that social first
event. In addition to management, curation and publishing, the publishing.
platform analyses all the social content curated to a specific site,
and, for example, we are able to tell our clients which content Toni Hopponen,
is the most popular, which users have been the most active Co-Founder & CEO, Flockler
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photo: (Left to right) Speakers Paul Lee, founder of Ecuiti; Prof. Dr. Christoph Fiedler, Managing Director for European Affairs and Media Policy, VDZ; MEP
Marju Lauristin, European Parliament (S&D, Estonia); Matthew Kaminski, Executive Editor, POLITICO Europe; Rudi Lamproye, R&D Software Manager, Agfa
Graohics and moderator Daniel Knapp, Senior Director, Advertising at IHS Technology during the second think tank panel. © Thomas Geuens
THINK TANK PANEL
What is next when it comes to audience engagement?
The second panel discussion, moderated by “Our operation is more of a B2B one. It’s trade “For us it’s starting with a very clearly
Daniel Knapp, Senior Director Advertising journalism with style and verve, sustained by defined group of people.”
Research at IHS Technology, got to the subscriptions. It’s premium journalism at a
heart of the conference theme. Engaging a premium price.” POLITICO Europe isn’t sold Rudi Lamproye, R&D Software Manager,
younger, super-savvy, connected audience is to individuals but to companies and lobby Agfa Graphics, said that Agfa comes into
crucial for the future of the media. Building groups. “This is a stable business model the frame later on, after the experimental
loyalty and monetising it is a top priority that’s worked very well in the US since 2007. stage of audience engagement. “We
for publishers. And this is evident, says The initial response is encouraging – with provide solutions that automate processes
Knapp, from the new job titles out there – already in place. But, we’re here to learn,
Engagement Tsars and Engagement Teams. “We provide solutions that because we strongly believe that unless
But how does it work in practice? automate processes already we can automate a lot of these processes,
in place. But, we’re here to they won’t be sustainable due to costs.”
When introducing the panel which consisted learn, because we strongly Lamproye suggested partnerships to cover
of Christoph Fiedler, Managing Director believe that unless we can the “gigantic technology area” that needs
for European Affairs and Media Policy, to be covered. He added that publishers
VDZ; Matthew Kaminsky, Executive Editor, automate a lot of these are still concerned about getting content
POLITICO Europe; MEP Marju Lauristin, processes, they won’t be to customers in the most convenient way.
S&D, Estonia; Rudi Lamproye, R&D Software sustainable due to costs.” “There is a lot of work to do.”
Manager, Agfa Graphics; and Paul Lee,
Founder, Ecuiti, Knapp said its aim was to - Rudi Lamproye Paul Lee, also a software expert and founder
learn how to embed all the forecasts into R&D Software Manager of Ecuiti, addressed the subject of using
the media landscape and policy. technology to engage with audiences from
Agfa Graphics a US standpoint. “I think most people are
Pitching into the panel and conference well aware the US companies are not afraid
theme, Knapp spoke about audience the same things working in Europe as in the to learn from the data accumulating on
engagement as “something which has US,” said Kaminsky. customers. There is an incredible diversity of
always been there, but has now moved from efforts and metrics to examine how many of
the margins to the centre of publishing”. He Looking at audience, Kaminsky said: “We these organisations engage with customers.
asked Matthew Kaminsky, who set up the don’t need 100 million unique views per The simple purpose of all of the platforms is
new niche publication POLITICO Europe month. We are niche.” to enrich users’ experiences.”
nine months ago, how he is incorporating
the audience engagement forecasts into his When they started a morning money Lee gave an example of a travel writer
business strategy. newsletter in New York the editor looked examining the patterns of consumer
for three top financier readers. “If you can behaviour through search engines, portals,
Kaminsky said POLITICO Europe has a hybrid hook those senior people – the people on the websites, airlines, rental car companies,
business structure, with a free website inside – then you can attract thousands of etc. The metrics give detailed breakdowns
and free emails and playbook, which he others and the advertisers, said Kaminsky. of time spent on specific tasks – from finding
described as “our BBC side of the operation”. a destination and hotel to flights and hire
Its aim is to build awareness of the brand as cars – and reveal patterns like what areas
“smart, fast and fun, making politics a bit of are researched first; for example, people
a sport”. book a flight first and then book a hotel and
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Photos: (Right) Participants take part in the interactive session. (Left) Nic Newman presents his “reality check”. © Thomas Geuens
DO-TANK INTERACTIVE DEBATE
Engage with your audience in a multilingual continent:
translated syndication in action
Moderated by Christophe Leclercq, founder Leclercq said language can be a big problem Reporting from a new YouGov survey of
of EurActiv, and enlisting the input of a for European media companies and there is EurActiv readership, Leclercq produced
number of experts, the session looked still demand for having content in different some figures to illustrate the importance
at language and the role of translation languages. He drew on his own experience at of languages in the media. He said: “Some
to add another valued dimension to EurActiv, which operates with a network of 77% of people preferred to be informed of
engagement. Although English is the partners and publishes in 12 capitals in 12 EU European affairs in their own language.
international language online, just as there languages. In addition to franchised local There is a perception that everything goes
are huge variations between web users and partnerships, it also has links with national on in English in this city. Firstly Europe is
traditionalists, so there is with people who quality media, who are also interested in not Brussels and even in specialised areas
simply prefer to be addressed in their native exchanging content and translating and languages are relevant. In addition, 64%
tongue. adapting material for their own markets. would like more translated articles from
REALITY CHECK!
Discussing Facts & Figures with Nic Newman, Reuters Institute
In Nic Newman’s final reality Finally, Newman predicts that
check, he explored predictions eventually audiences will be
he has for the future of media. He talking to applications rather
started by saying that new, global than touching them, technology
companies will replace CNN/ that is already being developed by
BBC - such as Buzzfeed or Vox Microsoft, Google, Cortana, Alexa
Media - and that many traditional and now Facebook M. For that and
newspapers will go out of other reasons, media in general
business or employ a fraction will offer a more immersive
of those that they do today. He experience for audiences.
also added that platforms will
likely play a much larger role in Newman’s entire presentation
2016, citing initiatives such as can be found on the Future Media
Snapchat Discover, Facebook’s Lab. website:
Instant Articles, Apple News, and
Twitter Moments as examples. www.futuremediab.info
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
“For the European Business Press the main challenge is switching to
digital. And in the past 7-8 years since we have organized events, also
learning events, where we thought we found 3 or 4 solutions that will
work. It turned out that the rod is so dynamic and that the models are
changing so fast that the truths of today are the illusions of tomorrow.”
- Slobodan Sibincic
Secretary General
European Business Press
the national press on EurActiv.com.” To people function, so I am not surprised
illustrate this, Leclercq referred again to by Christophe’s figures. We forget that
the EurActiv Readership survery results, languages are really important.”
which showed that although 60% of people
use Google Translate at work, less than 20% In addition, Reicherts said politicians think
are satisfied with machine translation today, their English or French is more or less
even if it does provide an immediate result. good. “But in reality, when you talk to native
speakers, especially with English, which is
Leclercq said 33% of people would pay to a highly sophisticated language, getting
have an extra language value added and the sense of nuance is really difficult.” With
people are willing to wait a bit to get the this in mind, Reicherts said she writes drafts
right quality.To media outsiders, this sounds in French and has them translated. “The
like a no-brainer: today’s media are in crisis, nuances are part of the cultural diversity
and media working in different languages we have in Europe and I think we should
are not competitors, so why on earth would keep it,” said Reicherts, who is actively
they not exchange content and mutually involved in Erasmus, the European language
boost their revenues? programme which takes on a million
students a year.
The reality, of course, is far more complex.
The few experiments to date, such as the Reicherts went on to speak of the importance
(website-free) Leading European Newspaper of creating credible content – building
Alliance (LENA) and the (ad hoc) Climate trust. She remarked on the young age of
Publisher’s Network, have been extremely journalists at a recent event and suggested
low-tech and exploratory. that journalism students could possibly
go on Erasmus type courses. “Because the
The importance of languages interesting thing about Erasmus isn’t what
they learn, because all universities are good,
When introducing keynote speaker Martine students have to get out of their comfort
Reicherts, Director General, Education zones. Could we develop courses to open the
and Culture at the European Commission, minds of students, to allow them to get into
Leclercq referred to her previous publishing different cultural mind sets?”
experience, heading up the Office of
Publication, which is home to the Official Translation in practice
Journal, the most multi-lingual media in the
world. Giving further insights and setting the tone
for the table discussions, Slobodan Sibincic,
Reicherts referenced her work there in her Secretary General European Business Press,
presentation and said in the digital world it addressed the mechanism of translation
is content that is important, technology is in practice as a niche group. He told the
just decimation – today one way, tomorrow room that his group had given the “green
another. On the subject of languages and light” to an interest-driven content sharing
how we can use them differently she said: project run by Leclercq. He said: “We decided
“I think this is a really complicated issue.” to support the project, firstly because of
She gave an example of a weekend spent in increased globalisation and the importance
San Sebastian at a Year of Culture lunch. “I of international news in our content. When I
spent time with the Minister for Education. started a business paper in Slovenia in 1992
He is perfectly tri-lingual as he was an MEP, it was said that 95% of relevant business
but all the others, including the mayor, information was local. Now, with political
spoke Spanish, full stop. When you live integration and globalisation this has shifted
in the ‘Brussels Bubble’ you completely to 80%. Secondly, our editorial offices have
underestimate this is the way normal 40% less journalists than in the hay days,
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Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
because of decreasing revenues. Technology auto-translated and ready to use
allows us to function – I’m not talking about 5. They correct, localise and
Google Translate, which works well enough otherwise incorporate this content
in German, English and French, but is a into their own publication, deepening
joke when it comes to Slovenian. There are their coverage and/or increasing their
specialised tools which are getting better output.
and better, and the EC has stepped behind
some projects to increase the quality.” The resulting discussion was a good example
of how a group can refine and develop an
Sibincic suggested cooperation between idea – the ‘Relevance Engine’ in Step 2,
similar publications in different countries to for example, emerged from two workshop
create cost-efficient international coverage. tables, as did a wider spectrum of uses for
Cross-border co-operation is also something the syndicated content, from simply sharing
Leclercq suggested as an option for the ‘journalistic research’ through to localising
industry. And forms of blended translation, and republishing articles.
combining mechanised translation and
editing, was explained by David Mekkaoui, Building trust is key
EuroActiv’s Media Innovation Director. He
said: “Translation wouldn’t be sustainable Inevitably, trust emerged as a key issue:
without all of the new technologies we have participating media will need to be sure that
now.” the content they are re-using comes from
quality sources, particularly as the Platform
But he pointed out that you need human may remove the articles’ surrounding
input to select stories and to edit. And context.
translatoreditors still have a role producing
readable quality content, relevant to local Apart from applying appropriate
markets. Membership requirements, more than one
participant suggested building a lightweight
Translated Syndication social network into the Platform, allowing
journalists to message an article’s author to
Following the presentations by Reicherts and get the necessary background. As an added
Sibincic, the basic idea behind Translated benefit, such a network would stimulate
Syndication was pitched to the session journalistic and commercial collaboration
participants, who then split into tables to across Europe.
workshop answers to three questions: how
could it help their competitiveness; what are Similarly, trusting that the Platform handles
the obstacles; and what should institutions copyright management would be crucial,
like the EU and media associations do to particularly with so many freelancers
help? working in media.
The resulting process can be summarized as The interactive debate came to an end with
follows: the delegates discussing whether translated
syndication could help their businesses.
1. Media in the Translated What they thought the hurdles and
Syndication Platform share content to obstacles were and what could institutions
it direct from their CMS and media associations do to help support
2. Each article is automatically the cause. Despite the reservations
categorised by a ‘Relevance Engine’ … mentioned above, each workshop table was
3. … before being auto-translated and clear that such a Platform would definitely
summarised. improve their media’s competitiveness, and -
4. As journalists in other media in the unsurprisingly - called upon the EU to boost
Platform prepare their articles, their research funding in the field.
CMS automatically presents a feed of
relevant articles from across Europe,
“Some 77% of people preferred to be informed of European affairs
in their own language. There is a perception that everything goes
on in English in this city. Firstly Europe is not Brussels and even in
specialised areas languages are relevant.”
- Christophe Leclercq
Founder
EurActiv.com
25
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
EVENT PROGRAMME
8.30h Registration & welcome coffee
9.00h
9.10h Welcome and Future Media Lab. video premiere
9.25h
9.30h Karen Boers
10.30h Co-founder & Managing Director // startups.be // Belgium
10.45h
10.50h Opening Keynote
26 Audience engagement at the core of tomorrow’s media business
Nicolas Sennegon
Global Managing Director // The Economist // United Kingdom
Reality Check!
Facts & Figures on media audience engagement
Nic Newman
Research Associate // Reuters Institute for the Study of Journalism // United Kingdom
Opening Panel // “Media Innovation meets Media Policy”
Moderated by Angela Mills Wade // Executive Director // European Publishers Council, Belgium
MEP Dita Charanzova
Member of European Parliament (ALDE) // European Parliament // Czech Republic
Prof. Dr. Natali Helberger
Professor of Information Law // University of Amsterdam // The Netherlands
Jens Henneberg
Executive Vice President & Editorial Director // Bonnier Publications // Denmark
Roberto Viola
Director-General of DG Connect // European Commission // Belgium
Networking Break
Reality Check!
Facts & Figures on media audience engagement
Nic Newman
Research Associate // Reuters Institute for the Study of Journalism // United Kingdom
Interactive Session // “Looking ahead to 2020: key aspects of audi-
ence engagement”
Interactive session run by Karen Boers // Co-founder and Managing Director // startups.be // Belgium
World café format with leading media start-ups dealing with various aspects of engagement:
Know your audience
Casterstats // Ecuiti // Enreach // Sugestio
Use innovative and engaging technologies
AEMII // Eversify
Engage with your audience across platforms
Bubobox // Flockler // Tame
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
12.25h Reality Check!
12.30h
Facts & Figures on media audience engagement
13.25h
14.15h Nic Newman
16.00h Research Associate // Reuters Institute for the Study of Journalism // United Kingdom
16.15h
Think Tank Panel // “What is next when it comes to audience
engagement?”
Moderated by Daniel Knapp // Senior Director, Advertising // IHS, United Kingdom
Prof. Dr. Christoph Fiedler
Managing Director for European Affairs and Media Policy // VDZ // Germany
Matthew Kaminsky
Executive Editor // POLITICO Europe // Belgium
MEP Marju Lauristin
Member of European Parliament (S&D) // European Parliament // Estonia
Rudi Lamproye
R&D Software Manager // Agfa Graphics // Belgium
Paul Lee
Founder // Ecuiti // United States and United Kingdom
Networking Lunch
Do-Tank Interactive Debate // “Engage with your audience in a
multilingual continent: translated syndication in action”
Moderated by Christophe Leclercq // Founder // EurActiv.com, Belgium
Martine Reicherts
Director-General, Education and Culture (EAC) // European Commission // Belgium
Slobodan Sibincic
Secretary General // European Business Press // Belgium
Additional expert commentators include:
Gabriele Capolini Executive Director // Class Editori // Italy
Philippe Colombet Strategic Relationship Manager, News & Publishers // Google // France
Emilio Crespo Digital Content // Agencia EFE // Spain
Christian Dirschl Chief Content Architect // Wolters Kluwer // Germany
Antoine Kowalski Business Development Director // Global Editors Network // France
David Mekkaoui Media Innovation Director // EurActiv // Belgium
Jörg Mertens former CFO // Handelsblatt // former COO // DvH Medien // Germany
Angela Mills Wade Executive Director // European Publishers Council // Belgium
Irène Toporkoff Co-founder and Managing Director / Worldcrunch // France
Sebastian Turner Publisher // Der Tagesspiegel // Germany
Max von Abendroth Executive Director, Founder // EMMA, Future Media Lab. // Belgium
Wrap-Up & Outlook
Karen Boers
Co-founder & Managing Director // startups.be // Belgium
End
27
Join our event series in the European Parliament:
Future Media Lounge
The Future Media Lounge is a way to bring all relevant stakeholders — i.e. media professionals, journalists, technology
companies, academics, politicians and consumers — together in an intimate environment to tackle a specific issue facing
the future media landscape today. Experts from across Europe kick-off the sessions, and the interactive format enables
all participants to get involved in the discussion. The series of events, which take place every 6-8 weeks in the European
Parliament, are hosted by the European Conservatives and Reformists Group (ECR).
MEET DISCUSS SHARE
experts and policy makers key questions or topics knowledge and expertise
Network with MEPs, European Commission We organise in-depth discussions with Exchange knowledge in an intimate
officials, Member States representatives and policy makers on the cutting edge of media environment with key leaders from media,
innovation and media policy topics that are
key stakeholders from media, journalism, journalism, technology companies and
technology companies and academics. kicked-off by experts in the field. academics.
For the upcoming schedule of events, visit: www.futuremedialab.info
The Future Media Lounge is organised with the support of: Media Partner:
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Speaker Ms Charanzová completed a doctorate degree from Jan Masaryk
Centre of International Studies in Prague.
She is a former diplomat, whose postings included the Czech
Permanent Representation to the EU during the Czech Presidency,
BIOGRAPHIES where she led the Trade Policy Committee.
She has also worked at the Council of Europe. Ms Charanzová
is the ALDE spokesperson for the Internal Market and Consumer
Protection Committee and a Substitute Member of the Committee
Karen Boers on International Trade.
Co-founder and Managing Director // Twitter: @charanzova
Startups.be
Belgium Philippe Colombet
Strategic Relationship Manager for News
Karen Boers is co-founder and Managing & Publishers // Google
Director of Startups.be. Uniting hundreds of
startups with all the incubators, accelerators, France
investors and public actors in the local ecosystem, Startups.be
operates as a one-stop-shop and matchmaker. The impact of the Based in Paris, Philippe Colombet is
Belgian Startup Manifesto underlines the importance and potential responsible for the development of the Digital
of providing entrepreneurs with a single and strong voice towards News Initiative (DNI) for Google in Southern
policy makers and key decision makers. Europe. He joined Google in 2006 to focus on partnerships with
With a mixed background in marketing and HR strategy, Karen News and Book Publishers across Europe. Prior to Google, Philippe
is and has been heavily involved in multi-stakeholder projects Colombet has worked in the Publishing and Media industries and
and programs, including the Net Futures conferences, the Digital has spent 10 years developing digital services with Lagardère
Single Market and the development of the Flemish innovation Publishing (Hachette Livre) in Europe and North America.
center iMinds in its first 8 years.
Emilio Crespo
Twitter: @karenboers Director, Digital Content // Agencia EFE
Spain
Gabriele Capolino He holds a BA in Journalism and a D.E.A.
Executive Director // Class Editori in Communication by the “Complutense”
University of Madrid.
Italy International journalism, specializing in Latin
America and the Portuguese-speaking world,
Gabriele Capolino was born in Formia as well as new technologies, have been his main areas of work
(Latina) Italy. He graduated from the School and research.
of Business of LUISS University (Rome) in In his 23 years as a foreign correspondent, he has covered almost
1984 and was certified public accountant and the entire American continent and many European countries. He
internal auditor until 1992. has also participated as an expert in conferences, seminars and
Capolino began his journalism career in 1987, and in 1999 he ICT conferences in the US and Europe.
became Editor in Chief of Milano Finanza. In 2003 he became the He developed EFE’s Stylebook (2010) and is a professor in the
Editor and Associate Publisher of the publication. Masters on “Agency Journalism” at the Rey Juan Carlos University
He has been the Executive Director of Class Editori (a publishing in Madrid, and in that on “International Journalism” at UNED.
house listed on the Italian Stock Exchange) since 2004, and he He founded several EFE correspondent posts in South America,
has been a member of the Executive Committee of the European as well as its radio service in that continent. Between 1990 and
Business Press from 2002. 1994 he directed the Central-American News Agency (ACAN) and
Capolino has co-written two books: “Parmalat, la grande truffe” then, for nine years, the international department of EFE.
(Parmalat, the big scam), which was published in 2003 and In 2003 he took over the Directorate for Information Coordination
“Bankitalia e i furbetti del quartierino” (Bank of Italy and the smart and the integration of the newsrooms of EFE, as well as the
guys of the neighborhood), published in 2006. He has also covered creation of new multimedia products, such as the World Digital
numerous policy issues during his time as associate publisher, Agenda, and the Digital Content department.
including laws concerning copyright issues, news aggregation and Among other journalistic work, he was a foreign correspondent
newsclippings. in Paraguay during Alfredo Stroessner’s rule, covered coups and
uprisings in Bolivia, Ecuador, Venezuela and Guatemala; guerrilla
MEP Dita Charanzova conflicts and peace accords in El Salvador and Nicaragua; the
European Parliament (ALDE) normalization of Panama after Noriega’s regime and the US
invasion. He was also special envoy to Colombia, Mexico, the
Czech Republic Caribbean, Argentina and Brazil, correspondent in Portugal, and
has covered numerous international conferences in America and
Ms Dita Charanzová is a Czech Member of Europe.
the European Parliament. She graduated
from the University of Economics, Prague and
later from the Diplomatic Academy in Madrid.
29
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Christian Dirschl Bonnier Publications has headquarters in Copenhagen, Denmark.
Chief Content Architect // Wolters Kluwer Jens Henneberg holds a degree in journalism from the Danish School of
Journalism and was editor in chief of the flagship title Science Illustrated
Germany before taking his current position.
He manages text mining and automatic topical Matthew Kaminski
classification projects. Executive Editor // POLITICO Europe
He also represents Wolters Kluwer Germany
in international projects like LOD2, ALIGNED Belgium
or WDAqua. Christian has worked with
Wolters Kluwer Germany since 2001. Before that, he worked as Matthew Kaminski is the Executive Editor of
an international IT consultant in several software companies. POLITICO’s European edition, which launched
Christian has a Master of Arts degree in Information Science from in April 2015.
the University of Regensburg. He is based in Munich, Germany. Prior to joining POLITICO in January 2015,
Matt was a member of The Wall Street Journal’s editorial board
Prof. Dr. Christoph Fiedler in New York. He wrote editorials, opinion columns and features,
Managing Director for European Affairs mainly on international affairs. For the previous 15 years, Matt
and Media Policy // VDZ worked as journalist throughout Europe, starting as a “stringer” in
Kiev for the Financial Times and the Economist in 1994, writing
Germany stories from throughout the former Soviet Union. He joined the
Journal in 1997 in its Brussels bureau. He covered Central Europe,
Prof. Dr. Christoph Fiedler is a German lawyer the EU and trans-Atlantic security issues, and in 2002 moved to
and Managing Director for European Affairs Paris to edit the editorial pages of the Journal’s European edition.
and Media Policy at VDZ, the Association of He was awarded an Overseas Press Club prize in 2015 for his
German Magazine Publishers. Fiedler studied at the University of coverage of the Ukraine crisis. He was also a finalist for the Pulitzer
Bonn. In his PhD thesis, which was published in 1999, he focused Prize in Commentary that year. The German Marshall Fund in 2004
on media law. awarded him its Peter Weitz Junior prize for excellence in reporting
Fiedler is a lecturer at the universities of Düsseldorf and Leipzig. on European affairs for a series of columns about the EU.
Since 2004 he is Chairman of the Legal Affairs Committee of the
European Magazine Media Association (EMMA). He has authored Twitter: @KaminskiMK
various publications about constitutional and European questions
regarding media freedoms.As an expert, he participated at hearings Daniel Knapp
on data retention, the amendment of German data protection law Senior Director, Advertising // IHS
and the law on the strengthening of press freedom at the German Technology
Bundestag.
United Kingdom
Prof. Dr. Natali Helberger
Professor of Information Law // University Daniel Knapp, director of advertising research,
of Amsterdam is a recognized expert on advertising industry
trends and strategies, media consumption
The Netherlands patterns and online privacy. At IHS, Daniel manages teams in
London and Shanghai responsible for forecasting and analyzing
Natali Helberger is professor in Information global advertising markets and key companies across all media
Law at the Institute for Information Law. Natali (e.g. TV, radio, print,out-of-home, online, mobile).
specializes in the regulation of converging Mr. Knapp has more than 10 years of experience in the media
information and communications markets. Focus points of her sector across business, government and academia. He regularly
research are the interface between technique and information advises senior management at international media and technology
law, user rights and the changing role of the user in information companies, regulators and private equity firms on strategy, market
law and policy. Natali has conducted research for the European opportunities and business practice. His clients include RTL, Walt
Commission, the European Parliament, the Council of Europe and Disney Studios, Telefonica, Deutsche Bank and the European
national governments and is a regular speaker at national and Commission. Knapp is a regular speaker at industry events and
international conferences. As member of the High Level Group policy workshops and is frequently quoted in the international
Connect Advisory Forum she advices the European Commission consumer and specialist press. Knapp and his team have been
on the future direction of Horizon2020. selected as research partners by IAB Europe, the online advertising
trade association, for whom they conduct Adex Benchmark, the
Twitter: @karenboers reference study for online advertising expenditure in Europe.
Prior to his appointment at IHS, Mr. Knapp worked in media policy
Jens Henneberg Editorial at the State Chancellery of North Rhine-Westphalia (Germany).
Executive Vice-President & As a Research Fellow at the European Institute for the Media,
Director // Bonnier Publications an academic think tank, Knapp worked on the German chapter
for the World Internet Project, a large-scale survey on internet
Denmark consumption coordinated by the USC Annenberg School Center
for the Digital Future and co-edited a UNESCO-funded research
Jens Henneberg is executive vice president and
editorial director at Bonnier Publication – the
largest magazine publisher in the Nordic countries
with more than 40 titles in Denmark, Norway, Sweden and Finland.
30
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
on media violence. of expertise: software product development for enterprise and
Mr. Knapp holds an MS degree from the London School of industrial applications in a multi-disciplinary environment, team
Economics and a BA in Government and Communication Sciences leading of domain experts, outsourcing, project management,
from the University of Erfurt, Germany. He is also currently multi-site development, partnerships, new business development.
completing a PhD in media sociology at Goldsmiths College,
London. Mr. Knapp has been published in academic books and MEP Marju Lauristin
journals, trade publications and cultural periodicals. European Parliament (S&D)
Twitter: @_dknapp Estonia
Nic Newman Marju Lauristin is an Estonian Member of
Research Associate // Reuters Institute the European Parliament and Vice-Chair of
the Group of Socialists and Democrats. In
United Kingdom the European Parliament she is an active
member of the Civil Liberties, Justice and Home Affairs Committee
Nic Newman is a journalist and digital where she had been appointed rapporteur of the data protection
strategist who has played a key role in shaping directive, and shadow rapporteur of data protection regulation,
the BBC’s internet services over more than a EU-US umbrella agreement, and the committee’s opinion on
decade. He was a founding member of the TTIP negotiations. Mrs Lauristin has a 40 years academic career
BBC News Website, leading international in social sciences, media studies (including audience surveys and
coverage as World Editor (1997-2001). content analysis) and is a Professor Emeritus in Tartu University
As Head of Product Development for BBC News he helped since 1995. In addition, she is currently involved in a research
introduce innovations such as blogs, podcasting and on-demand project about the future of the cultural press in Estonia.
video. Most recently he led digital teams, developing websites, She was also one of the establishing members of ‘Rahvarinne’
mobile and interactive TV applications for News, Sport, Weather in 1988, the first large-scale independent political movement in
and Local. He has played an important part in the development of Estonia since the beginning of the Soviet occupation. She has
social media strategies and guidelines for the wider BBC. Nic is since been Chairman of the Estonian Social Democratic Party,
currently a Visiting Fellow at the Reuters Institute for the Study of deputy speaker of the Estonian parliament, minister of Social
Journalism and a consultant on digital media. He is married with Affairs of Estonia, and member of the Estonian Parliament.
three children and lives in London.
Twitter: @LauristinMarju
Rudi Lamproye
R&D Software Manager // Agfa Graphics Christophe Leclercq
Founder // EurActiv.com
Belgium
Belgium
Rudi Lamproye is the WW head of R&D
Software in Agfa Graphic Systems, heading Christophe Leclercq launched the leading
the team of workflow software developers for online EU policy media EurActiv in 1999 and
Commercial, Newspaper, Sign and Display managed it for ten years. Christophe now
and Security applications, including eVersify for digital publishing. focuses predominantly on its overall strategy,
Their products, Apogee, Arkitex and Asanti are market leaders deepening its Europe-wide network, as well as its external
and have gained numerous innovation awards. Rudi worked for relations. Previously, he worked at the European Commission
more than 25 years for Agfa in different R&D positions developing and was a management consultant with McKinsey.
Graphic Arts products.
He also headed for 5 years the scanner development in the US. Twitter: @LeclercqEU
Rudi holds an MBA and master engineering degree. Rudi’s fields
31
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Paul Lee In her earlier career, Angela worked for Schlumberger, Total Oil
Founder // Ecuiti, LLC and Davum Steel. She then served as the Head of European
Affairs and Special Issues at the UKAdvertisingAssociation (1989-
United States and United Kingdom 1991), European Executive for the ITV Companies’ Association
(1983-1987) and also at the Retail Consortium (1980-1983). She
Paul Lee is the founder of Ecuiti, LLC in San represented these bodies on the Boards of their counter-part
Francisco, California, and is one of the world’s European level associations.
leading experts in competition within the She has led a number of successful campaigns inter alia to
connected world of online and mobile services protect the freedom of the press, to promote the ability of private
and technology. Ecuiti provides solutions that help companies media companies to invest across all media, the freedom to
harness and transform the power of data and analytics into a advertise and to develop new online services. She has worked
differentiating, tangible asset. He and his team develop leading- with companies and a number of trade associations on a broad
edge, disruptive analytical insights from some of the world’s range of issues including all aspects of media and advertising,
largest “Big Data” sources. His research and analysis of innovative financial services employment and social affairs, industrial policy,
technologies is the basis for his strategy counsel to clients and health and safety and consumer protection. She has also been
guidance for government regulators regarding online competition instrumental in setting up the Linked Content Coalition, a Europe-
issues around the globe. Prior to founding Ecuiti, Paul was partner wide project designed to encourage the media and creative
at Keystone Strategy, an economics and strategy consulting firm, industries to work with existing standards organisations to create
where he provided strategy, analytical and expert witness services interoperability and commonality in online rights management.
to Fortune 500 companies, most notably serving as Microsoft’s
chief market analyst for competition issues in online services. With Twitter: @epc_angela
over 20 years experience driving high tech innovation, he has also
held roles at Gartner, Scient, PRTM, and AT&T Bell Laboratories. David Mekkaoui
He holds degrees from Pennsylvania State University and Stanford Director of Media Innovation // Euractiv
University.
Belgium
Angela Mills Wade
Executive Director // European Publishers David Mekkaoui is Director of Media
Council Innovation at EurActiv. In this role, David has
developed data journalism and translated
Belgium syndication projects. Before initiating media
innovation projects, David developed the
Angela Mills Wade is a senior consultant EurActiv JobSite into the leading EU affairs job board. Previously,
specialising in media (TV and Press), he spent seven years at The Wall Street Journal Europe, where he
advertising and internet issues with 25 years’ managed pan-European subscription marketing and sales. David
experience of working with companies, trade associations, lobby started his career in the tourism industry and has contributed to the
groups and other umbrella organisations at the European level. development of two travel websites, including Expedia. A Belgian
Angela has successfully established contacts with a wide range citizen, David is native French-speaker and fluent in English and
of government officials, politicians, industry representatives and Spanish.
journalists at European, UK and US level. Furthermore, since
1991 she has been the Executive Director of the European Twitter: @hMayDay
Publishers’ Council and co-ordinator of the British Internet
Publishers Alliance.
32
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Jörg Mertens 33
former CFO // Handelsblatt
Germany
Jörg Mertens has been working in the
international media industry for over 17 years
as CFO/COO and in corporate development
functions. Since January 2016 he works as an
independent media consultant in the fields of
M&A and Digital Transformation.
For the last 6 years he has been CFO/COO of the German
Handelsblatt Publishing Group and its holding company Dieter von
Holtzbrinck Media (Die Zeit, Tagesspiegel a.o.). He implemented
several measures to foster the digital transformation of the group (e.g.
Handelsblatt Global Edition, Paid content strategy “Customer2.0”,
aligning digital production systems) and to boost the turn-around
through restructurings, shared services and M&A-transactions.
He was also executive board member of the European Business
Press Association during that time. Prior to that he held senior
executive positions at Bertelsmann, Springer Science, WEKA and
DVV Media Group.
Martine Reicherts
Director-General (DG EAC) // European
Commission
Belgium
Martine Reicherts began her career as a
lawyer in Luxembourg. In 1984, she joined
the European institutions. Between 1995 and
1998, she was deputy head of European Commission President
Jacques Santer’s cabinet. Then she became European Commission
spokesperson until 1999. From 2003 to 2007, Martine Reicherts was
in charge of the Commission’s Office of Infrastructures and Logistics
in Luxembourg after which she was appointed Director-General of
the Office of Publications until 2015.
In September 2015, Martine Reicherts became Director-General
of the department of education and culture of the European
Commission.
Twitter: @Martinereicher1
Nicolas Sennegon
Global Managing Director and CRO // The
Economist
United Kingdom
With an academic background in translation and
interpretation, Nicolas Sennegon started his
career as a Diplomat with different positions in
French Embassies in London and then in Wellington (New Zealand).
Back to France in 1999, his first job in media was as Junior Sales
Executive in Classified Advertising at the IHT (ex International New
York Times) in Paris.
From 2000 to 2007, Nicolas gained stronger sales experience in
the world of television at CNBC Europe to end as a Senior Account
Director, with management of key accounts like Rolex.
The launch of FRANCE24 - the French International TV Channel -
gave Nicolas the opportunity to take a new step in his career with
management: he developed the EMEA sales team with a network of
30 sales agents and brought in new international clients like Shell,
Breitling.
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
START-UP DETAILS
Accelerating media innovation and insights
AEMII (Accelerating European Media Innovation and Insights) is a media innovation Accelerator that enables European
media companies and content developers to regain control of user engagement and content monetization. AEMII
will deploy an open media sector technology platform that enables plug and play technology innovations and new
insights into the mechanisms of the Digital Economy. The AEMII platform is heading towards its pilot, and is realized in
cooperation with various European publishers and leading digital innovators. (UK)
More information: www.aemii.eu
Contact: Daniel Knapp // Co-founder // [email protected]
Strengthening the relationship with media consumers
BuboBox allows large brands to identify and activate their brand ambassadors through user-generated content
challenges
(BE)
More information: www.bubobox.com
Contact: Koen Stevens // Founder and CEO // [email protected]
Smart, cross-media analytics
Casterstats by NeuroMedia Software is a fast and reliable cross-media analytics for broadcasters with industry
standard metrics.
(BE)
More information: www.casterstats.com
Contact: Dany Donnen // Business Developer // [email protected]
The Art & Science of Insight
Ecuiti develops tools and methods to systematize insight. Together with our clients, we create a sustainable analyti-
cal environment to harness the power of information assets. Ecuiti
• enables businesses to understand and harness the mechanisms of the digital economy;
• offers a suite of licensable technology that delivers insight by enabling the right information to be deployed at the
right place at the right time to achieve results; and (USA)
• drives a new business mindset for data driven insights via adaptive cycles of insight creation.
More information: www.ecuiti.com
Contact: Paul Lee // Founder // [email protected]
37
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Turning data into profit!
Enreach helps publishers turn data into profit. We help you make the most of your data, and build audience segments
for easy targeting and reporting. Workflows are simplified with exposure and advertising effects measured as well as
documented. The whole process of planning, buying, selling and reporting digital advertising is delivered efficiently
and effectively for publishers, advertisers and agencies. All accessible via simple, intuitive interfaces.
More information: enreach.me (FI)
Contact: Kimmo Kiviluoto /: CEO // [email protected]
Mobile publishing. Delivered in one touch
Eversify from Agfa Graphics is a mobile publishing software that can be integrated in any editorial, content
management or layout system based on InDesign. It delivers diversified and automated content streaming to the
widest range of smart devices and tables and to web sites.
The publication process is completely automated: Based on XML export from the source data (editorial/layout system)
parsed into the Eversify server, it automatically formats the content based for the different outputs on predefined,
customized template designs. The Eversify SaaS server in the secured Agfa cloud, offers automated hyphenation for
better readability per device, color management to optimize device specific colors and analytics for detailed real-time
reader feedback to the editors. It also smoothly integrates with existing subscription systems or databases and even
offer optional subscription services.
Eversify allows key stakeholders such as advertisers create a stronger relationship with their customers via highly
targeted communication and a clear report ability and ROMI.
More information: www.agfagraphics.com/content/eversify-me (BE)
Contact: Rudi Lamproye // R&D Software Manager // [email protected]
A publishing platform with a social twist
Flockler platform enables brands and publishers to create engaging editorial content and collect social content
created by the organisation, employees and their audience. Create Flockler-powered website or integrate content to
your existing websites, applications, ecommerce sites and other services. (FI)
More information: www.flockler.com
Contact: Toni Hopponen // Co-founder and CEO // [email protected]
38
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Recommendations as a service
Suggestio is a scalable and fault tolerant service that now brings the power of web personalisation to all developers.
The service provides an easy to use service interface and a set of development libraries that enable you to enrich
your content portals, e-commerce sites and other content-based websites. It also enables the easy interaction of
the user with the recommendation system and user profile to optimise the personalised results and to deliver full
transparency to the user. (BE)
More information: www.sugestio.com
Contact: Luc Martens // CEO // [email protected]
Tame the noise & turn social listening into insights
Tame is the first context search engine for the real-time web. The web-based application delivers at a glance most
shared links, most important topics and most mentioned users from Twitter. Within seconds, journalists, PR- and
marketing experts find useful information and sources.
The company originated as a spin-off of the Humboldt University of Berlin and has gained seed funding from the
German Ministry of Technology and Economics, the business development and promotion bank of the Federal
Land Berlin and from a successful Crowdinvesting campaign on Companisto.de. Tame entered the US market as a
participator of the German Silicon Valley Accelerator Program. (DE)
More information: tame.it
Contact: Torsten Müller // Co-founder and CMO // [email protected]
MEETTHESPONSOR
As the world leader in prepress solutions, Agfa Graphics provides different printing applications.
commercial, newspaper and packaging printers with the most
extensive range of integrated premedia solutions, from complete Agfa Graphics has also developed a prominent position in digital
computer-to-film/plate systems to digital contract proofing, PDF-/ printing solutions for sign and display and industrial printing. They
JDF-based workflow automation software and automated mobile are constantly expanding their offering in the growing digital inkjet
publishing solutions. As the world’s largest printing plate assortment market. Their digital printing solutions include wide-format inkjet
provider, Agfa Graphics produces state-of-the-art analog plates as printers for printing posters, banners, signage and displays, textiles
well as thermal, visible-light, and chemistry-free digital plates for and decoration.
WWW.AGFAGRAPHICS.COM
39
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
Participants List*
First Name Last Name Job Title Company / Organisation
Isabella Adinolfi
MEP (EFDD, IT) European Parliament
Diego Agundez Programme Manager – Multimedia DG Connect,
Yolanda Ausin
Becker Actions European Commission
Ann Benifei Director General ARI
Brando Bertolli EPC
Gabriele Senior Advisor
Tone Bjellaanes European Parliament
Karen Boers MEP (S&D, IT) Unit G1, DG Connect,
Bonse Team Leader - Future of the Media, European Commission
Eric Media Freedom and Media Pluralism
Xavier Bouckaert EMMA
Julien Brugerolle Legal Trainee
Gabriele Capolino startups.be
Dita Charanzova Managing Director taz Die Tageszeitung
Roularta Media Group
Guenaëlle Collet Journalist European Commission
Jean Comte CEO
Emilio Crespo Class Editori
Policy Officer European Parliament
Executive Director
EBU
MEP (ALDE, CZ)
La Correspondance de la Presse
European Affairs Manager, Big Data EFE
Initiative project manager
Journalist
Digital Contents Director
Pierre Dagard EU Affairs Officer EMMA
Nadine Dauer General Counsel and Deputy Secre- IFRRO
tary
Samuel Davies Digital Catapult
Rebeca De Dobbelaer Lead Technologist for Creative Pro- Ghent University
Leenke grammes Ghent University
De Donder
Wim De Mont Research and teaching Assistant PUB
Guy Desmet Student AGFA Graphics
Ides Debruyne JournalismFund
Kalman Dezseri Journalist European Commission
Head of Global Communications and
Prepress Marketing
Managing Director
Policy Officer
*This list reflects the status of registrations as of 22/01/2016.
40
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
First Name Last Name Job Title Company / Organisation
Christian Dirschl Wolters Kluwer
Danny Donnen Chief Content Architect Casterstats
Marijn Business Developer DG Connect,
Duijvestein
Alexandra Programme Manager – Multimedia European Commission
Entrena Actions
Michele European Parliament
Failla Parliamentary Assistant to MEP de
Christoph Grandes Pascual European Parliament
Fiedler
Karin Parliamentary Assistant to MEP VDZ
Lemonia Fleming Adinolfi
Yun Chee Fokaidou EMMA
Caroline Managing Director for European Permanent Representation of
Foo Affairs and Media Policy
Hajo Förster Greece to the EU
Zuzana Friedrich Communications Manager Reuters News
Tomas Gabrizova
Havard Goldstein Legal Intern Hubert Burda Media
Grjotheim Frankfurter Allgemeine Zeitung
Tara Hadviger Journalist
Public Affairs Manager EurActiv.sk
Amandine Hähnel EPC
Harry Harris Journalist
Hasselbring 07 Media
Christian Editor-in-Chief
Havlikova European Parliament
Vendula Intern
Helberger CEO EMMA
Natali Hoffeldt Communication Officer for MEP European Parliament
Torben Hopponen Groote
Horvath LaterPay
Toni Hristova EU Affairs Manager
Szabolcs Ivanova Press Officer
Kristina
Desislava Kalnins Head of Business Development
Kaminski
Rihards Parliamentary Assistant to MEP Keller European Parliament
Matthew
Professor Information Law Amsterdam University
Counsellor Permanent Representation of
Co-founder and CEO Denmark to the EU
Member of Cabinet Navracsic Flockler
Project Manager European Commission
Parliamentary Assistant to MEP EurActiv.bg
Nekov European Parliament
Business Development Manager TILDE
Executive Editor POLITICO Europe
41
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
First Name Last Name Job Title Company / Organisation
Kimmo Kiviluoto CEO Enreach
Nina Klein
Beatrice Klose Director Corporate Content Frankfurt Book Fair
Daniel Knapp Secretary General Intergraf
Marlen Senior Director IHS
Komorowski Researcher
Katerina SMIT- Free University Brussels (VUB)
Alexandros Koronaki
Koronakis Programme Manager EMMA
Antoine Kowalski Journalist New Europe
Valdo Lehari jr. Global Editors Network
Business Development Director
Alain Lambrechts Vice President ENPA
Rudi Lamproye General Manager Ppress
Marju Lauristin
Florent Le Montagner R&D Software Manager AGFA Graphics
Christophe Leclercq
Paul MEP (S&D, EE) European Parliament
Thibault Lee
Julia Lesenecal Conseiller du Directeur des médias European Parliament
Pascale Maier-Hauff
Founder EurActiv
Sven Marie Founder and CEO Ecuiti
Luc
Sergejs Marievoet Acting Head of Unit European Parliament
Martens Secretary General AER
Matthias Maslakovs Managing Director
Barry Syndicat des Editeurs de la Presse
Tobias Matthiesen CEO Magazine
David McIlheney CEO Adhese
Owen Mckenney Marketing and Communication Sugestio
Jörg Mekkaoui Manager
Angela Meredith Public Policy Manager JCI The Heart of Europe
Mertens CEO
Eva Mills-Wade European IP Policy Manager IAB Europe
Torsten Media Innovation Director PPA
Morana Head of Public Affairs
Florian Müller Former CFO/COO Google
Carine Euractiv
42 Nehm Executive Director
Nevejans PPA
Handelsblatt
EPC
EU Affairs Trainee EMMA
Tame
Co-founder and CMO Axel Springer SE
Head of Corporate Sustainability & EU Distripress
Affairs
President
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
First Name Last Name Job Title Company / Organisation
Reuters Institute for the Study of
Nic Newman Research Associate
Journalism
David O’Leary EU political communications and
public affairs specialist Burson Marsteller
Benedykt Olszewski
Parliamentary Assistant to European Parliament
Dominique Ostyn MEP Siekierski
Vasiliki Panousi EurActiv.com
Director of Communications
Diogo Pinto EMMA
Joana Pires Teixeira EU Affairs Officer
Fondation EurActiv
Marta Planas Secretary General
Apimprensa
Antons Ponomarjovs Intern Permanent Representation of
Maja Poznatov Assistant Manager, Strategy & Spain to the EU
Analytics EY Luxembourg
Manuela Preoteasa Editor
EurActiv.rs
Teresa Presas Editor-in-Chief
EurActiv.ro
Alberto Rabbachin Strategic Perspectives
Karin Raeymaeckers STEPS Mgmt
Stevan Programme Officer Unit G1, DG CONNECT,
Martine Randjelovic European Commission
Aline Reicherts Professor
Dana European Affairs Manager Ghent University
Wilfried Robert EACA
Martin Rozlapa Director General
Piers Ruetten DG EAC, European Commission
Kjetil Editor-in-Chief EurActiv.fr
José Manuel Rupp Parliamentary Assistant to
Natalie Russell-Cobb European Parliament
Anna (Kate) MEP Vaidere European Journalism Centre
Henk Sandvik Director
Stephan Sanz VDZ
Suzanne European Affairs and Media Policy Media Fund
Sophie Sarkic-Todd Manager University of Cophenhagen
Nicolas Saunders
Filip Scheenstra Managing Director EFE
Mike Scherzer Associate Professor EurActiv.com
Slobodan International Director The Guardian
Schols EU Projects and Network Director Sanoma Media
Scrive
Sennegon CEO VDZ
Sevcik CEO Burson-Marsteller
Shane Public Affairs and Communications
Sibinicic Consultant ENPA
Deputy Executive Director The Economist
Global Managing Director
Communications Trainee EMMA
CTO Ecuiti
Secretary General EBP
43
Future Media Lab. Annual Conference 2016 Technology & Media: Shaping the Future of Audience Engagement
First Name Last Name Job Title Company / Organisation
Frédéric Simon Publisher & Editor EurActiv.com
Bengt Simonsson CEO Teknikmarknad
Kuldip Singh COO Sanoma Digital
Vincent Sneed AER
Jolanta Solecka Director Regulatory Affairs & Manager
Catherine Starkie European Parliament
Koen Stevens Political Advisor EMMA
Stok Bubobox
Tim Stroobant Director, Legal Affairs
Joyce Surpateanu Founder and CEO RELX Group
Ioana Ghent University
Tafanel Government Affairs Manager European Parliament
Emilie Student
Taylor European Parliament
Karen Tome Policy Advisor
Vitor Toporkoff Parliamentary Assistant to MEP Ensino Magazine
Irene Worldcrunch
Tureluren Griesbeck
Bart Turrin Freelancer
Enrico Turner Journalist
Sebastian Tuttlies
Utta Vaidere Managing Director
Inese
Van Damme Manager Ppress
Kristin Van Leuven Deputy Director FEP
Sarah Vereertbrugghen Der Tagesspiegel
Pieter Verluyten Publisher European Parliament
Head of Unit European Parliament
Jo Verweij MEP (EPP, LV)
Cees
Viola Student Ghent University
Roberto Assistant Professor
Visser Ghent university
Auke Vitasek Founder Cypres
Jan Editor in Chief
von Abendroth Touring Club asbl.
Max Wehrhahn Chairman KVGO
Carolin White
Aoife Willans Director General DG CONNECT, European Commis-
sion
Bob Williams President
EMMA
Yentyl Winkel Publisher
EurActiv.cz
Rik Wojtas
Executive Director EMMA
Jacek Zbytniewska Head of Brussels Office
Zydron EU Competition Reporter BDZV
Karolina
Andrzej CEO Bloomberg
EESC Expert
XTM International
Journalist European Economic and Social
Committee
Het Financieele Dagblad
EU Affairs Coordinator Chamber of Press Publishers
Managing Director EurActiv.pl
Chief Technology Officer XTM International
44
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